If you’ve never written an Amazon product listing (or indeed, any kind of product listing) before it can be extremely daunting.
Added to that, if you get it wrong, it’s time wasted, as your listing won’t convert as well as fully-optimised one will.
That’s why hiring a copywriter to write one for you, can be a really good move.
Why am I sharing this?
Over the past few months, as I’ve been developing the consultancy side of my business, I’ve written dozens of listings. This week, I contributed to a Jungle Scout article about just this.
Here’s my answer to the question:
“Why should I hire a copywriter to write my Amazon listing?”
“I’d say that often Amazon Sellers get hung up on promoting all the features of their product – while a professional copywriter knows that it’s the benefits that sell! A professional can help explain to a customer exactly why they need your product – what problems it will solve, how it will fit into their lives and why it’s better than the other options out there.
There’s so much competition out there, that it’s definitely worth investing the time to get your listing right.”
You can read the full article here.
Do you need help with your Amazon listing?
My article on writing Amazon product listings is a good place to start.
If you’d like to hire a copywriter, get in touch and I’d love to help you.