by Vicki Weinberg | Mar 5, 2025 | Marketing & Social Media, Selling, Small business, social media
When selling online today, standing out is no longer optional—it’s essential. The secret? Infusing personality into your marketing. Personality-driven marketing bridges the gap between your products and consumers, making your brand not only relatable but... 
by Vicki Weinberg | Jun 20, 2024 | Business Coach, Marketing & Social Media, product-based businesses, Running a Business, Small business, social media
Showing up online. It’s something many of us grapple with. As product business owners, it often feels simpler to hide behind our creations. Yet, in today’s digital age, personal visibility is key to thriving in the marketplace. Today, I had the pleasure of... 
by Vicki Weinberg | Mar 14, 2024 | Marketing & Social Media
In the ever-evolving world of social media, staying ahead of the curve is crucial for product business owners. Amy Atkinson, a social media and digital marketing coach, and founder of The Femtrepreneur shares her top tips and some actionable strategies for maximising... 
by Vicki Weinberg | Jan 13, 2021 | Marketing & Social Media
Once your product is ready for sale (and even before then) you need to think about marketing and launching your product to maximise your product sales. Shona Chambers is a freelance marketing consultant with a career spanning in over 20 years, working with both large... 
by admin | Dec 11, 2019 | Marketing & Social Media, Running a Business, Selling
Offering promotions, offers or discounts can be a great way to launch and sell your products. However, they need to be well thought through to ensure they’re profitable (or, if you are prepared to lose a little money, that you’ve at least decided and planned for...