by Vicki Weinberg | May 21, 2025 | business growth, eCommerce, sales & conversion, Selling, Shopify
Although it’s easy to fall down a TikTok or Instagram Reel rabbit hole trying to make the perfect sales video, email marketing remains one of the most effective tools for driving sales. Why? Because it consistently delivers the highest conversion rates and ROI of any... 
by Vicki Weinberg | Sep 8, 2024 | Customer feedback, Design, Marketing & Social Media, PR, Running a Business, Small business, social media, Uncategorized
As a product business owner, you might already be familiar with the importance of branding—your logo, colors, and overall aesthetic that represent your business. But have you ever thought about how the design elements you use can directly impact your sales? This is... 
by Vicki Weinberg | Jan 12, 2024 | Business Tools, Podcast
2023 was quite a year for the Bring Your Product Idea to Life podcast. 52 episodes published, 38 fantastic guests and an award win! Just for fun, here’s a run down of the most downloaded episodes of 2023. Selling to retailers using wholesale platforms – with Em...