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# Vicki Weinberg

Simple, friendly support and consultancy for anyone who wants to create their own products to sell.

## Sitemaps

- [XML Sitemap](https://vickiweinberg.com/sitemap.xml): Contains all public & indexable URLs for this website.

## Posts

- [New Book Launch - Bring Your Product Idea to Life](https://vickiweinberg.com/new-book-launch-bring-your-product-idea-to-life/) - Have you ever had a great idea for a product? Where do you begin? How do you come up with a product idea? I’ve written a book which covers all this and more!
- [Getting ready for Q4 on Amazon - what to do before it gets busy](https://vickiweinberg.com/getting-ready-for-q4-on-amazon-what-to-do-before-it-gets-busy/) - Q4 is the biggest stretch of the year on Amazon, and every year, the sellers who do well in it are the ones who sorted the boring bits early rather than scrambling once things are already moving at full speed. Here's what's actually worth looking at, and when. Update your listings before Amazon does it
- [The Amazon AI tool most sellers haven't noticed yet](https://vickiweinberg.com/the-amazon-ai-tool-most-sellers-havent-noticed-yet/) - Amazon's rolling out AI shopping tools like Rufus. Here's what UK sellers actually need to know, and what to do about it.
- [Amazon This Month: What You Need to Know](https://vickiweinberg.com/amazon-this-month-what-you-need-to-know/) - There’s a lot going on with Amazon at the moment and this month I wanted to share a quick round up of the things worth knowing about. Prime Day moved to June Prime Day 2026 ran from 23 to 26 June rather than the usual mid July slot, and Amazon only confirmed the dates a
- [Are businesses actually getting the most out of Amazon?](https://vickiweinberg.com/maximize-amazon-business-results/) - Stop leaving money on the table. Explore whether your business is truly utilising Amazon's full potential and learn key strategies to improve your ROI today.
- [Is Amazon still worth it?](https://vickiweinberg.com/is-amazon-still-worth-it/) - If you’re already selling on Amazon, you might be wondering whether to keep investing in it. If you’re not, you might be wondering whether it’s worth starting at all. That’s the question I want to answer here. Amazon is still one of the most visited retail platforms in the UK, and for many customers it’s
- [How to get the best out of Amazon Seller Support](https://vickiweinberg.com/how-to-get-the-best-out-of-amazon-seller-support/) - If you sell on Amazon, one thing is almost guaranteed. At some point something will go wrong. It might be: A listing suddenly being suppressed.A catalogue change you didn’t make.An issue verifying your payment method.Or something in Seller Central that simply doesn’t look right. These kinds of problems are more common than many people expect.
- [Amazon Updates for 2026: Variations, Image Enforcement & Fee Changes](https://vickiweinberg.com/amazon-updates-for-2026-variations-image-enforcement-fee-changes/) - [et_pb_section][et_pb_row][et_pb_column type=”4_4″][et_pb_text] There are three Amazon updates I’ve been discussing recently with clients and inside my community. If you’re selling on Amazon, these are worth reviewing properly. 1. Variation Listings I want to start with variation listings because this is affecting a lot of accounts right now. Amazon hasn’t changed the written policy dramatically, but
- [How to make your Amazon set up easier](https://vickiweinberg.com/how-to-make-your-amazon-set-up-easier/) - At this time of year I speak to a lot of brands who are thinking about adding a new sales channel, and Amazon is often the one they’re curious about. What I hear time and time again is this: “I want to get started… I just don’t know where to begin.” And that makes complete
- [3 essential checks before deciding to sell on Amazon](https://vickiweinberg.com/selling-on-amazon-checklist/) - Before you start selling on Amazon or invest in Amazon FBA, check these 3 tips to see if Amazon is worth it and the right platform for your brand
- [Your quick Amazon Q4 check-in: four things to review before Christmas](https://vickiweinberg.com/amazon-q4-checklist-prepare-your-store/) - Get your Amazon store ready for the festive season with this Q4 checklist covering inventory, listings, storefront and ads
- [The Quick Changes You Can Make to See Results on Amazon This Quarter](https://vickiweinberg.com/the-quick-changes-you-can-make-to-see-results-on-amazon-this-quarter-2/) - If you’re selling on Amazon and want to see better results before Q4 hits, you don’t have to redo everything to make improvements. Sometimes, small tweaks are all you need to boost visibility, improve conversions, and increase sales. In this post, I’m sharing seven quick wins you can work on right now – even if
- [Get Your Amazon Listings Ready for Q4: A Step-by-Step Guide](https://vickiweinberg.com/get-your-amazon-listings-ready-for-q4-a-step-by-step-guide/) - [et_pb_section][et_pb_row][et_pb_column type=”4_4″][et_pb_text] Q4 is Amazon’s busiest sales period. From October through to December, customer traffic spikes, buying intent is higher than at any other time of year and the potential to grow your sales is huge. But with more opportunity comes more competition – and the earlier you prepare, the better your results will be.
- [Amazon changes you need to know in 2025 (so far)](https://vickiweinberg.com/amazon-changes-you-need-to-know-in-2025-so-far/) - Amazon is constantly evolving, and 2025 is no exception. If you’re selling on Amazon, staying up to date with these changes is crucial to remain compliant and competitive, especially as we approach quarter four. Here’s a quick guide to key recent Amazon changes and how you can adapt. 1. Amazon Brand Analytics Amazon Brand Analytics
- [Get set for your best-ever Q4 on Amazon](https://vickiweinberg.com/get-set-for-your-best-ever-q4-on-amazon/) - Make the most of the summer by refreshing your Amazon listings. 5 quick wins to boost visibility and get ready for your most successful Q4 on Amazon
- [Scaling Your Business: Insights from Digital Marketing Expert Natalia Chappell](https://vickiweinberg.com/scaling-your-business-insights-from-digital-marketing-expert-natalia-chappell-2/) - Learn when your business is ready to scale and how to balance free and paid marketing channels for profitable growth. Expert insights from Natalia Chappell.
- [Claire Hill's Guide to Overcoming Self-Doubt and Managing Procrastination](https://vickiweinberg.com/claire-hills-guide-to-overcoming-self-doubt-and-managing-procrastination-2/) - Overcome self-doubt and procrastination with proven mindset strategies. Learn to rewire thought patterns, tackle fear of success, and build confidence.
- [Driving Ecommerce Sales Using Klaviyo: Hannah Spicer's Proven Tactics](https://vickiweinberg.com/driving-ecommerce-sales-using-klaviyo-hannah-spicers-proven-tactics-2/) - Discover how to boost e-commerce sales with Klaviyo email marketing. Learn proven tactics for automations, campaigns and segmentation from expert Hannah Spicer.
- [How to sell more products](https://vickiweinberg.com/how-to-sell-more-products/) - Learn authentic sales strategies from Mark Endacott to connect emotionally with customers, overcome sales anxiety, and sell products with clarity and purpose.
- [How to (Confidently) Get Visible Online](https://vickiweinberg.com/how-to-confidently-get-visible-online/) - Struggle to show your face online? Helen Williams shares how to overcome fear & connect with your audience, Get Visible Online with confidence.
- [What is commercial design? And how can it help you sell more of your products?](https://vickiweinberg.com/what-is-commercial-design/) - [et_pb_section fb_built=”1″ _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″] As a product business owner, you might already be familiar with the importance of branding—your logo, colors, and overall aesthetic that represent your business. But have you ever thought about how the design elements you use can directly
- [Marketing with Personality: How to Make Your Brand Stand Out From the Rest](https://vickiweinberg.com/marketing-with-personality-how-to-make-your-brand-stand-out-from-the-rest/) - Discover how to infuse personality into your marketing with expert Maddy Shine. Learn practical strategies to make your brand stand out for lasting connections.
- [Why Every Business Needs a Sales Plan: A Guide to Setting and Achieving Your Revenue Goals](https://vickiweinberg.com/why-every-business-needs-a-sales-plan-a-guide-to-setting-and-achieving-your-revenue-goals/) - Learn why a strategic sales plan is crucial for business success. Set realistic targets, improve control, and achieve sustainable growth and profit.
- [How Product Business Owners Can Have a Profitable Q4: Tips for Planning Ahead and Managing Workload](https://vickiweinberg.com/how-product-business-owners-can-have-a-profitable-q4-tips-for-planning-ahead-and-managing-workload/) - [et_pb_section fb_built=”1″ _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.2″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″] For product business owners, the fourth quarter (Q4) can be the most lucrative time of the year. However, to make the most of this opportunity, you need to plan ahead and manage your workload How can you help your self get ahead and have a profitable business in Q4? For product businesses this is the most important time of the year, and you can feel overwhelmed by everything you need to do. Elle Williamson, the ECommerce Assistant shares her top tips for planning ahead and managing your workload.
- [How a Fulfilment Centre Works and Why It Can Transform Your Product Business](https://vickiweinberg.com/how-a-fulfilment-centre-works-and-why-it-can-transform-your-product-business/) - Discover how fulfilment centres can streamline your product business: when to consider outsourcing, key benefits, common mistakes, and tips for success.
- [How to Keep Your Customers Coming Back](https://vickiweinberg.com/how-to-keep-your-customers-coming-back/) - Boost your ecommerce sales. Expert Rebecca Hilliard shares her secrets to turn one-time buyers into brand fans, and keep your customers coming back.
- [Sole Trader vs. Limited Company: Structuring Your Small Business](https://vickiweinberg.com/sole-trader-vs-limited-company-structuring-your-small-business/) - [et_pb_section fb_built=”1″ _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″] When starting a business, one of the most important decisions you’ll need to make is how to structure it. The right structure can impact your tax obligations, the level of personal risk you take on, and even how
- [Unlock the Power of AI for Your Product Business: Time-Saving Strategies You Can't Ignore](https://vickiweinberg.com/unlock-the-power-of-ai-for-your-product-business-time-saving-strategies-you-cant-ignore/) - Jennifer Cooper Timesaver was a recent guest on my podcast. Jenny shared some brilliant examples of how you can use AI in your business to save valuable time.
- [How to start selling on Amazon](https://vickiweinberg.com/start-selling-on-amazon/) - I’ve decided to take you through everything you need to know, do and decide when you start selling on Amazon
- [How to Generate Your Own PR](https://vickiweinberg.com/how-to-generate-your-own-pr/) - [et_pb_section fb_built=”1″ _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}”] As a product business owner how do you stand out from the crowd and capture your audience’s attention? One crucial aspect that can significantly elevate your brand’s visibility and credibility is Public Relations (PR). But how can small businesses, with
- [How Product Business Owners Can Utilise Spreadsheets to Enhance Their Business Operations](https://vickiweinberg.com/how-product-business-owners-can-utilise-spreadsheets-to-enhance-their-business-operations/) - [et_pb_section fb_built=”1″ _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”] In the world of product business, managing inventory, finances, customer relations, and strategic planning can often become overwhelming. Yet, the solution to streamline these aspects might already be at your fingertips—spreadsheets. This blog post, inspired by a podcast episode featuring
- [My top 5 podcast episodes for 2023](https://vickiweinberg.com/my-top-5-podcast-episodes-for-2023/) - 2023 was quite a year for the Bring Your Product Idea to Life podcast. Just for fun, here’s a run down of the most downloaded episodes of 2023.
- [The Essentials of Starting and Growing a Successful Small Business Podcast](https://vickiweinberg.com/the-essentials-of-starting-and-growing-a-successful-small-business-podcast/) - In a recent podcast episode, I shared some behind-the-scenes insights into the creation of my podcast and how to make it successful. Here are a few takeaways
- [Nine Tips For Maximising Social Media Impact for Product Businesses in 2024](https://vickiweinberg.com/nine-tips-for-maximising-social-media-impact-for-product-businesses-in-2024/) - [et_pb_section fb_built=”1″ _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.24.2″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″] In the ever-evolving world of social media, staying ahead of the curve is crucial for product business owners. Amy Atkinson, a social media and digital marketing coach, and founder of The Femtrepreneur shares her
- [Writing Compelling Product Descriptions: Tips from a Copywriter](https://vickiweinberg.com/writing-compelling-product-descriptions-tips-from-a-copywriter/) - [et_pb_section fb_built=”1″ _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”] As a copywriter who has worked on product descriptions for major ecommerce brands, I’ve learned some useful tips for writing descriptions that sell. Whether you’re just starting out or looking to improve your product pages, here is some advice on
- [Jungle Scout - My favourite tool for selling on Amazon](https://vickiweinberg.com/junglescout/) - My favourite tool for selling on Amazon is Jungle Scout. I guess a question you might have is, is Jungle Scout worth it? I’ll explain how the site and extension
- [Should you start selling on Amazon?](https://vickiweinberg.com/should-i-start-selling-on-amazon/) - I help lots of Amazon sellers every day. I see a lot of who do well – but I also see those who don’t. Find out if selling on Amazon is right for you.
- [How to audit your Amazon Seller Central account this Summer](https://vickiweinberg.com/how-to-audit-your-amazon-seller-central-account-this-summer/) - Find out how you can audit your Amazon Seller Central Account, identify opportunities and make any changes or adjustments needed ahead of Q4.
- [How to rank higher on Amazon](https://vickiweinberg.com/how-to-rank-higher-on-amazon/) - Find out about the Amazon algorithm, what it is, what it looks at - and how to use that knowledge to rank higher on Amazon
- [Best Business Podcast Winner 2024!](https://vickiweinberg.com/best-business-podcast-winner-2024/) - The Bring Your Product Idea To Life Podcast has been awarded Best Business Podcast at the Independent Podcast Awards 2023 The Bring Your Product Idea To Life Podcast has been awarded Best Business Podcast at the Independent Podcast Awards 2023
- [Amazon A-Z - terms you might have heard and what they mean](https://vickiweinberg.com/amazon-a-z-terms-you-might-have-heard-and-what-they-mean/) - Amazon consultant Vicki Weinberg shares Amazon A-Z - terms you might have heard and what they mean Amazon consultant Vicki Weinberg shares Amazon A-Z - terms you might have heard and what they mean
- [5 quick (and free) ways to validate your product ideas](https://vickiweinberg.com/free-ways-to-validate-your-product-ideas/) - How to validate your product ideas so you can ensure you create a product that people want to buy. All ideas are free! All they'll cost is time.
- [3 ways to create product ideas that will sell](https://vickiweinberg.com/3-ways-to-create-product-idea/) - If you want to create a product to sell, the first step is having a product idea that others like, need and, importantly, will pay for.
- [How to optimise your Amazon Sponsored Products advertising campaigns](https://vickiweinberg.com/how-to-optimise-your-amazon-sponsored-products-advertising-campaigns/) - This post is for anyone whose Amazon Sponsored Products advertising campaigns need some optimisation to perform better.
- [Common concerns about my Group Product Creation Programme](https://vickiweinberg.com/group-programme-common-concerns/) - Wondering if my Group Product Creation Programme will help you create a product to sell?Here’s 5 common concerns and my response.
- [Should you join my Group Product Creation Programme?](https://vickiweinberg.com/group-product-creation-programme/) - My Group Product Creation Programme will help you have a product ready to sell by the end of the year. Is it right for you? Find out in this short post.
- [How to get your products into Christmas gift guides this year](https://vickiweinberg.com/how-to-get-your-products-into-christmas-gift-guides-this-year/) - Many businesses don’t realise how to get into Christmas gift guides, or don’t think of their Christmas press coverage until it’s too late. Today, I wanted to share my top tips for getting your product in christmas gift guides this year.
- [How to create a product to sell in 10 weeks - step-by-step](https://vickiweinberg.com/how-to-create-a-product-to-sell-in-10-weeks-step-by-step/) - I want to share how you can create a product to sell in just 10 weeks. Once you know the steps involved you can repeat the process time and time again.
- [How (and why) to validate your product ideas](https://vickiweinberg.com/how-and-why-to-validate-your-product-ideas/) - If you’ve read any of my previous posts you might have seen that I feel it's important to validate your product ideas. Here's both why and how.
- [Things to do with your Amazon account this Summer](https://vickiweinberg.com/things-to-do-with-your-amazon-account-this-summer/) - If you find yourself with some time over the Summer, here are some things you could do to get the most from your Seller Central account and from selling on Amazon.
- [How to package your product to sell](https://vickiweinberg.com/how-to-package-your-product-2/) - When creating a product to sell it’s important to think about how to package your product! This really impacts the entire customer experience.
- [How self-publishing a book on Amazon can help to grow your business](https://vickiweinberg.com/self-publishing-on-amazon/) - What exactly are the benefits of writing a book and self publishing on Amazon? How can it help to grow your business? There are actually quite a few ways.
- [Top tips for carrying out your own market research](https://vickiweinberg.com/top-tips-for-carrying-out-your-own-market-research/) - Carrying out your own market research - why it's important and how you can do it yourself (without spending a lot of money in the process).
- [How to work with Amazon Seller Support & resolve issues with selling on Amazon Seller Central](https://vickiweinberg.com/how-to-resolve-issues-with-selling-on-amazon-seller-central/) - Most Amazon sellers will come up against issues from time to time and today I want to share how to resolve issues with selling on Amazon Seller Central.
- [Collaborating - let's work together](https://vickiweinberg.com/collaborating-lets-work-together/) - All this enforced rest has given me time to reflect and one thing I keep coming back to is a video I watched a few weeks ago that made an impact on me.
- [Using JumpSend to automate customer emails](https://vickiweinberg.com/using-jumpsend-to-automate-customer-emails/) - I received an offer for a free trial of JumpSend. I wasn’t sure whether I could justify the cost once the trial was over. Here's the outcome
- [PPC Entourage](https://vickiweinberg.com/ppc-entourage/) - I saw a free, two-week trial for PPC Entourage advertised at the beginning of the year and decided to give it a go. Here's how it went.
- [Using Amazon Custom](https://vickiweinberg.com/using-amazon-custom/) - What is Amazon Custom? Find out what it is and how (and when) to use it.
- [Getting stuff done - without childcare](https://vickiweinberg.com/getting-stuff-done-without-childcare/) - This week marks the beginning of a new school term and a new phase in my business. My focus now is on 'getting stuff done.'
- [Packaging design - a how to guide](https://vickiweinberg.com/packaging-design-a-how-to-guide/) - One of the key things to do, now my towels are in production, is work on the packaging design. Here’s my guide on how to do this.
- [Amazon's Brand Registry](https://vickiweinberg.com/amazons-brand-registry/) - Find out what this is, who it's for and how it works.
- [A successful photoshoot](https://vickiweinberg.com/a-successful-photoshoot/) - One of my very first posts was about product photography for Amazon. I want to go into a bit more detail about how to get the photos you from a photoshoot.
- [Placing the order](https://vickiweinberg.com/placing-the-order/) - I've placed the order for my towels. Here's what I did differently, this time around.
- [Be kind to yourself](https://vickiweinberg.com/be-kind-to-yourself/) - People always say that one of the great things about working for yourself is that you’re your own boss. And yes, that probably is good - if you’re a nice boss.
- [Setting up a company - the essentials](https://vickiweinberg.com/setting-up-a-company-the-essentials/) - My stock is all going to arrive in the next few weeks. (Big cheer!) In the meantime, I’m getting myself organised while I have some ‘downtime’.
- [Good news to end the week](https://vickiweinberg.com/good-news-to-end-the-week/) - Back in the Summer our award-winning swaddles flew off the shelves. Yesterday I got the news that they’d be ready to ship - TODAY!
- ["No, your job is Mummy"](https://vickiweinberg.com/no-your-job-is-mummy/) - I had mixed feelings about this. On the one hand, I’m pleased that he sees being Mummy as my main role - as it is. But I work and want my child to know that.
- [Our new towels are here!](https://vickiweinberg.com/our-new-towels-are-here/) - I am so excited. Before I get into why I love them, and hope you love them too, I want to tell you a short story about how they came about.
- [Problems receiving inventory (Amazon FBA)](https://vickiweinberg.com/problems-receiving-inventory-amazon-fba/) - What I will be sharing with you is my own experience. I want to share this with you, so you can go into your own Amazon journey with your eyes wide open.
- [DIY photography for your Amazon product listing](https://vickiweinberg.com/diy-photography/) - I set myself the challenge of taking a photo of the towel box myself, once it had arrived. Let's see how my attempt at DIY photography went...
- [Tiny Ardilla is making some passive income](https://vickiweinberg.com/tiny-ardilla-is-making-some-passive-income/) - Remember how I started this business after listening to a podcast about passive income? This week I made my first steps towards generating some!
- [A review by Me Becoming Mum](https://vickiweinberg.com/reviewed-by-me-becoming-mum/) - Hurrah! We've had a fab review today from Mummy Blogger, Me Becoming Mum. Naomi has used our muslins for around a month now and is absolutely loving them!
- [More on networking](https://vickiweinberg.com/more-on-networking/) - For the past week I’ve been staying way out of my comfort zone, which is where you need to be to succeed, apparently, and I did a bit more networking.
- [The purpose of this blog](https://vickiweinberg.com/the-purpose-of-this-blog/) - The original purpose of the blog and how things will change going forward. (All good!)
- [How to price your product](https://vickiweinberg.com/how-to-price-your-product/) - If you're going through the process of creating a product you need to decide what you’re going to charge for it. Let's talk about how to price your product.
- [Book review: The Miracle Morning](https://vickiweinberg.com/book-review-the-miracle-morning/) - I’m flying through these personal development books at the moment. Here's my review of the Miracle Morning by Hal Elrod.
- [Working with bloggers to promote your product](https://vickiweinberg.com/working-with-bloggers-to-promote-your-product/) - Tiny Chipmunk has been featured in another two blogs this week. Working with bloggers is new for me and I wanted to give it a try.
- [Selling your product on Social Media](https://vickiweinberg.com/selling-your-product-on-social-media/) - People spend so much time on social media that if you have a product to sell, you really need to be there. I thought I’d share what I’ve learnt so far.
- [Re-ordering - what I'm NOT doing differently](https://vickiweinberg.com/re-ordering-what-im-not-doing-differently/) - This has been an exciting week. We’ve now sold enough boxes of swaddles that I’ve had to place a new order. I had a few things to think about before re-ordering
- [What’s so dangerous about a blanket?](https://vickiweinberg.com/whats-so-dangerous-about-a-blanket/) - After my (self-proclaimed) triumph of placing a new order, things rapidly went downhill just a few days later. Find out why and how it was resolved.
- [What defines a 'real' job?](https://vickiweinberg.com/what-defines-a-real-job/) - Since when is running your own business not a real job? Do you need to be employed by someone else to make it valid?
- [We're on a podcast!](https://vickiweinberg.com/were-on-a-podcast/) - I was very excited last week to find out that I was featured on the Ask Pat podcast. My question was about this blog - listen now to find out the answer.
- [PLEASE VOTE: We've been shortlisted!](https://vickiweinberg.com/please-vote-weve-been-shortlisted/) - Tiny Chipmunk has been shortlisted in not one, but two categories in the Loved By Parents Awards 2017.
- [Responses from suppliers](https://vickiweinberg.com/responses-from-suppliers/) - It’s been a few weeks since I spoke about contacting suppliers for my new product and you may be wondering what happened next. Here's an overview.
- [We won the Loved By Parents Awards!](https://vickiweinberg.com/we-won/) - I realise I'm a bit late with this, but we actually won two awards in this years Loved By Parents Awards!
- [Amazon Lightning Deals](https://vickiweinberg.com/a-word-on-lightning-deals/) - I’d been thinking of trying an Amazon lightning deal for a while. This means you set up a deal where you offer a discount for a short period of time.
- [Evaluating samples, plus the big product reveal!](https://vickiweinberg.com/evaluating-samples-plus-the-big-product-reveal/) - Last week (I’m a bit late in writing this) my final sample arrived! I can now reveal that my new product is….a bamboo hooded baby towel!
- [Hello China (or 你好中国)](https://vickiweinberg.com/hello-china/) - After some research on Google trends, Amazon, and a big of gut instinct, I decided to sell swaddles. And this is where the journey really began…
- [The waiting game](https://vickiweinberg.com/the-waiting-game/) - It’s now been 56 days since I placed an order for 500 boxes of swaddles and they are still not in the warehouse, or even in the UK. This is driving me barmy.
- [Building a brand](https://vickiweinberg.com/building-a-brand/) - Building a brand is a longer term strategy, which means that any money you make from your sales you’ll re-invest into more products and keep doing this to grow.
- [Feeling vulnerable](https://vickiweinberg.com/feeling-vulnerable/) - As I write these blog posts I’m starting to feel a little vulnerable. If I can help even one person it’ll be worth it - but it’s scary nonetheless.
- [Selling on Amazon part 1 (a trip to IKEA)](https://vickiweinberg.com/selling-on-amaon-part-1-a-trip-to-ikea/) - Why selling on Amazon and using Amazon Seller Central is so much harder than shopping there!
- [Where in the world...](https://vickiweinberg.com/where-in-the-world/) - So, as we speak, my shipment of swaddles has left China - but is stuck in Mumbai. Let's see if we can work out why!
- [Selling on Amazon part 2 (the useful stuff)](https://vickiweinberg.com/selling-on-amazon-part-2-the-useful-stuff/) - If you’re looking for actual advice about starting selling on Amazon you can skip part 1 of my Amazon posts and just start here.
- [Say cheese! (Getting good product photos)](https://vickiweinberg.com/say-cheese-getting-good-photos/) - There are guidelines for Amazon photos, that it’s worth knowing about before you get started - here's what you need to know.
- [So close, yet so far...](https://vickiweinberg.com/so-close-yet-so-far/) - This was not the post I was wanting to write. Instead there’s yet another hurdle to get over and my stress levels are through the roof.
- [Still no closer](https://vickiweinberg.com/still-no-closer/) - This is just a little interim post. I haven't even written the 'hurrah the swaddles are finally in the warehouse' post, as I still don't know when they will be.
- [Where are my swaddles?](https://vickiweinberg.com/where-are-my-swaddles/) - As always, I want to be writing the upbeat post celebrating finally having stock to sell. As usual it hasn’t worked out that way. Here's the latest.
- [I'm in business!](https://vickiweinberg.com/were-in-business/) - I am finally writing the post I’ve been waiting to write. The swaddles have been booked in at Amazon and are ready to buy.
- [The art of selling on Amazon](https://vickiweinberg.com/the-art-of-selling/) - Selling on Amazon is tricky! Here's my experience of the early days and getting those very first sales.
- [The benefits of bamboo](https://vickiweinberg.com/the-benefits-of-bamboo/) - I mentioned before that I need to sell the my 100% bamboo muslin swaddle blankets. So I'm going to tell you all about the benefits of bamboo.
- [Have I been manipulating reviews?](https://vickiweinberg.com/manipulating-reviews-or-not/) - How to get reviews on Amazon, while remaining compliant - and what to do if you get into trouble. (As I did, accidentally.)
- [My resolutions for 2017](https://vickiweinberg.com/my-resolutions-for-2017/) - With the end of the year now upon us, I’ve decided to look back at what’s gone well, what hasn’t and plan what I can do in 2017 to help my little business grow.
- [Book review: The 4-hour work week](https://vickiweinberg.com/book-review-the-4-hour-work-week/) - As part of my journey to improve my business, my life and myself as a human, I’m reading a few books. Here's my take on the 4 Hour Work Week by Tim Ferris.
- [Getting out there - why we need to network](https://vickiweinberg.com/getting-out-there/) - Today I did something a little out of my comfort zone. Why I went to a networking event (and why you should too) and how it went down...
- [No (wo)man is an island - why we need to collaborate](https://vickiweinberg.com/no-woman-is-an-island/) - One thing I’ve always enjoyed is working with other people. Here's how and why I'm actively looking to work and collaborate with others.
- [The difference between the Fast Lane and the fast track](https://vickiweinberg.com/the-difference-between-the-fast-lane-and-the-fast-track/) - I spoke before about why I decided to start my own business. I had lots of ideas and was getting excited - but ideas and enthusiasm will only take you so far.
- [What on earth am I doing?](https://vickiweinberg.com/what-on-earth-am-i-doing/) - When I initially started out with this business I had a lot on my plate! So I guess it’s fair to ask why I thought starting a new business would be a good idea.
- [Are you still looking for a Mother's Day gift?](https://vickiweinberg.com/are-you-still-looking-for-a-mothers-day-gift/) - It’s Mother’s Day this weekend (in the UK), so I decided to pull together a list of great gifts for new Mums, inspired by my Facebook and Instagram followers.
- [All by MAMA - selling on another marketplace](https://vickiweinberg.com/all-by-mama-selling-on-another-platform/) - I’ve just started selling on another platform - All by MAMA - where all of the products are created by parents running a business alongside family life.
- [Want to sell more products? 15 things to try](https://vickiweinberg.com/sell-more-products-15-things-to-try/) - Lots of people ask how to sell more products. Here are a few different ideas you could try and see if they give your sales a boost.
- [Why I'm not working in the mornings](https://vickiweinberg.com/why-im-not-working-in-the-mornings/) - I’ve made some changes to how I run my business this year. The biggest one for me, is that I'm no longer working in the mornings before my kids get up.
- [Setting up a Shopify store](https://vickiweinberg.com/setting-up-a-shopify-store/) - Last week my new website went live and the blog ‘disappeared’ for a few days. The new site is a full-on Shopify online store. Find out why I made this decision.
- [Who I am - and why I love bamboo](https://vickiweinberg.com/who-i-am-and-why-i-love-bamboo/) - I’ve had a video made! I wanted to get across a little about me, what I’m about and what my aims are for Tiny Chipmunk (including why I love bamboo so much!)
- [Improving your inventory management](https://vickiweinberg.com/improving-your-inventory-management/) - I definitely need to work on my inventory management! Here's what went wrong and what I'm doing to fix things going forward. This should help you too!
- [A few changes to this blog](https://vickiweinberg.com/a-few-changes-to-this-blog/) - I’m going to prioritise the things that will make the biggest difference in my business at the moment and these blog posts *may* not continue to be weekly.
- [2018 Amazon FBA fee changes (Fulfilment by Amazon)](https://vickiweinberg.com/2018-fba-fee-changes-europe/) - If you sell on Amazon EU already, you might have got a shock last week (26 April) when the FBA fees suddenly increased. Find out what it means for you.
- [Want to start selling on Amazon? I can help you!](https://vickiweinberg.com/get-started-on-amazon/) - You'll know by now that one of the reasons for this blog is help others. If you want to start selling on Amazon, this is the place to come!
- [Staying in your own lane - how to feel better about your successes](https://vickiweinberg.com/staying-in-your-own-lane/) - I realised recently that I am making progress towards my goals every single day - even when it feels like others are miles ahead. And that’s important.
- [Why I'm not using Pan-European FBA](https://vickiweinberg.com/why-im-not-using-pan-european-fba/) - I mentioned a few posts ago, that I’d chosen not to use Pan-European FBA. Here I share my reasons why.
- [Choosing to say no, as a small business](https://vickiweinberg.com/choosing-to-say-no-as-a-small-business/) - I did a little post on Instagram a few days ago, about choosing to say no and it seemed to resonate with some of you. Here I share a bit more.
- [Having a go at Facebook ads](https://vickiweinberg.com/having-a-go-at-facebook-ads/) - If something sounds too good to be true… it probably is. That’s the experience I’ve had this week, when I decided to give Facebook ads a go.
- [New collaborations](https://vickiweinberg.com/new-collaborations/) - If you follow me on Instagram, you might have seen some new collaborations pop up recently. Let me tell you a bit about the brands involved and how our partnerships came about.
- [My favourite Shopify apps](https://vickiweinberg.com/my-favourite-shopify-apps/) - Today, I wanted to share with you some of my favourite Shopify apps, which I’ve used to personalise and make it my own.
- [Exciting times! Introducing Chipmunk Coach](https://vickiweinberg.com/exciting-times-introducing-chipmunk-coach/) - If you’re a regular visitor to this blog you’ll have see it’s had a bit of a facelift. This is to coincide with the launch of Chipmunk Coach! Right from when I first launched Tiny Chipmunk, my goal has always been to help and inspire others, which all started with this blog. After blogging for
- [Setting up promotions in Amazon Seller Central](https://vickiweinberg.com/setting-up-promotions-in-amazon-seller-cental/) - I've been asked a lot lately about promotions - how and when to use them and how to promotions up in Amazon Seller Central. Here's how to do it.
- [Big plans for 2019](https://vickiweinberg.com/big-plans-for-2019/) - Yes, it’s that time of year again! Today I’m going to cover a review of 2018 and give you a look at my plans for 2019. I’ll be honest, I haven’t done my planning in great detail as yet. I’ve taken a good look at 2018, what I’ve achieved (and what I haven’t) and put
- [Common concerns about joining my online courses](https://vickiweinberg.com/common-concerns/) - Have you thought about joining my online course, but can’t quite make up your mind? I totally get it. I usually sign up for 1-2 courses a year and spend weeks deliberating before making a decision. It’s important to think it through and I want you to be happy that you only sign up for
- [A letter to first time product creators](https://vickiweinberg.com/a-letter-to-first-time-product-creators/) - As I write this, I have nine people going through the beta version of my online course. I absolutely love seeing ideas turn into reality, so this is super exciting (to me). However, if I think back and put myself in their shoes, I know that back when this was me, I was terrified. I
- [Why is branding important - 5 Product Branding Essentials for Your Business](https://vickiweinberg.com/5-branding-essentials-for-product-businesses/) - Why is branding important? Branding Expert, Cara Bendon, shares why, plus how to create effective product branding, to help your brand stand out!
- [Running competitions (and building followers) with KingSumo](https://vickiweinberg.com/running-competitions-and-building-followers-with-kingsumo/) - Running competitions isn’t high on my to-do list, but I heard about KingSumo and thought I’d give it a go. Here's how I got on.
- [Things I've learnt about selling on Amazon FBA](https://vickiweinberg.com/what-ive-learnt-selling-on-amazon-fba/) - In no particular order, here are the things I wish I’d known when I started my journey as an Amazon FBA seller.
- [Tiny Chipmunk bamboo hooded towels can now be personalised!](https://vickiweinberg.com/tiny-chipmunk-bamboo-hooded-towels-personalised/) - I'm very excited to share with you that you can now personalise your Tiny Chipmunk bamboo hooded towel and add a child's name in embroidery.
- [Reasons to use a copywriter to write your Amazon product listing](https://vickiweinberg.com/write-my-amazon-listing/) - Your Amazon product listing needs to be well researched and written to best sell your product. That's why hiring a copywriter to write it might be a good move.
- [How to work with influencers to sell your products](https://vickiweinberg.com/how-to-work-with-influencers/) - Have you ever considered using influencer marketing to promote your product of business? Find out how to work with influencers to sell your products
- [How being a mum prepares you for running a business](https://vickiweinberg.com/running-a-business/) - I was reflecting on my award win and how being a Mum does prepare you well for running a business or indeed, for any kind of job you might wish to apply for.
- [How to use a VA to support your products business](https://vickiweinberg.com/how-and-when-to-use-a-va-to-support-your-products-business/) - Melissa Gauge, founder of Spare My shares how and when you should consider when and how to use a VA (Virtual Assistant) to support your products business.
- [Adding product listing variations in Amazon Seller Central](https://vickiweinberg.com/adding-product-listing-variations-in-amazon-seller-central/) - How to set up a listing with variations on Amazon Seller Central. Plus find out why you might want to do this and what the benefits are.
- [Leaving product reviews (Please do it - for everyone)](https://vickiweinberg.com/leaving-product-reviews-please-do-it-for-everyone/) - The importance of leaving product reviews - particularly for small businesses. Find out why I think it's so important.
- [Do I need to find an overseas manufacturer to make my product?](https://vickiweinberg.com/find-an-overseas-manufacturer/) - Do you need to find an overseas manufacturer to make your product? There are pros and cons for sourcing overseas and in your own country and I’ll cover both.
- [4 things to consider when creating a product to sell](https://vickiweinberg.com/4-things-to-consider-before-creating-your-product/) - Do you have a great idea for a new product? I have a few things you should do, before creating a product to sell, to set yourself up for success!
- [Top tips for starting your own food business](https://vickiweinberg.com/top-tips-for-starting-your-own-food-business/) - Meera Bhogal, founder of healthy food brand Meera’s Made from Scratch shares her top tips for starting your own food business.
- [8 ways to get your products found on page one of Google](https://vickiweinberg.com/8-ways-to-get-your-products-found-on-page-one-of-google/) - Let's take a look into how you can get your products found on page one of Google! I recently spoke with Maddy Jones from Maddyshine.co.uk, the queen of SEO!
- [10 great reasons to sell products](https://vickiweinberg.com/10-great-reasons-to-sell-products/) - Whether you want to sell products online, or in shops you want to start a small business or supplement your income - I have 10 great reasons to sell products.
- [How to come up with new product ideas](https://vickiweinberg.com/how-to-come-up-with-new-product-ideas/) - Perhaps you’d like to create your own product to sell - but you’re not yet sure what. Here are 6 ways to help you find brilliant new product ideas.
- [How to write a product photography brief - a beginners guide](https://vickiweinberg.com/write-a-product-photography-brief-product-consultant/) - Your first product photoshoot might feel daunting. But don’t worry! Here are the things you need to create a product photography brief for your photographer.
- [How to ship and store your products](https://vickiweinberg.com/how-to-ship-and-store-your-products/) - If you’re looking to sell your own product have you thought about how you’re going to ship and store it? This might seem boring - but it’s really important!
- [How to create your own product branding](https://vickiweinberg.com/how-to-create-your-own-product-branding/) - How to create your own product branding. I'm not a branding expert, but I did successfully create my own brand.
- [How Caroline turned her local food blog into a product range](https://vickiweinberg.com/caroline-kings-product-range/) - Caroline Kings, a professional writer, proved that almost any business can create and sell products. Find out how she got started and her top tips.
- [The new (and improved!) order - sourcing products from China](https://vickiweinberg.com/the-new-and-improved-order-sourcing-products-from-china/) - Last time I was sourcing products from China this was all new to me - and I was winging it a fair bit. This time, I’m doing things differently.
- [Amazon fees - what you might not know](https://vickiweinberg.com/amazon-fees-a-shocking-fact-you-may-not-have-known/) - I’d been querying my Amazon fees as, the fee preview in Seller Central was lower than what I was actually paying. This is why and what this means for you.
- [How much does it cost to create a product to sell?](https://vickiweinberg.com/costs-to-launch-a-product/) - How much does it cost to create a product to sell? Here I cover all the costs to consider and how to find out what they’ll be.
- [Selling on Amazon - how to set yourself up for success](https://vickiweinberg.com/selling-on-amazon-how-to-set-yourself-up-for-success-2/) - I’m going to talk about selling on Amazon and how to set yourself up for success, so you can decide whether it’s the right marketplace for your product.
- [The beginners guide to running discounts and promotions for your products](https://vickiweinberg.com/the-beginners-guide-to-running-promotions-for-your-products/) - Offering promotions, offers or discounts can be a great way to launch and sell your products. This is a beginner’s guide to when and how to use them.
- [8 good reasons to create a product to sell](https://vickiweinberg.com/reasons-to-launch-a-physical-product/) - Launching my own products changed my business and my life. Here's 8 great reasons YOU should consider creating your own product to sell.
- [Creative ways to launch your new product](https://vickiweinberg.com/creative-ways-to-launch-your-new-product/) - I’ve spoken to 4 entrepreneurs, who share the creative ways they’ve promoted their new products for sale. Prepare to be inspired!
- [How much does it cost to create a product to sell?  (Part 1.)](https://vickiweinberg.com/how-much-does-it-cost-to-create-a-product-to-sell/) - I’m going to cover this in two parts, as this is such a big topic. There’s another side to this, which is ‘will anyone buy it and what will they actually pay?’
- [Creating personal business goals and boundaries for 2019](https://vickiweinberg.com/creating-personal-business-goals/) - A few weeks back I shared my business goals for 2019. Something I didn’t want to overlook is my personal goals related to my business and work life.
- [How to take your own product photos - 5 tips from a professional](https://vickiweinberg.com/how-to-take-your-own-product-photos-5-tips-from-a-professional/) - Whether you’re on a budget, or just fancy doing it yourself, here are five tips to take your own product photos from photographer Janet Penny.
- [Are you factoring in VAT for Amazon Sponsored Products?](https://vickiweinberg.com/are-you-factoring-in-vat-for-amazon-sponsored-products/) - Ensure you’re factoring in VAT when working out your profit margins. If you sell on Amazon you should know that the fees you pay will have VAT added.
- [The Bring Your Product Idea to Life Podcast is now live](https://vickiweinberg.com/the-bring-your-product-ideas-to-life-podcast-is-now-live/) - The Bring Your Product Idea to Life podcast is now live with 3 episodes available. If you want to create products to sell, this is the podcast to listen to!
- [How to carry out your own customer and market research](https://vickiweinberg.com/arry-out-your-own-customer-and-market-research/) - Today we're going to talk about how to carry out your own customer and market research, with Abbey Teunis, the Founder and Director of Embark Insight.
- [10 ways to find the time to create a product to sell](https://vickiweinberg.com/10-ways-to-find-the-time-to-create-your-product/) - Perhaps you want to create a product to sell - but you can't find time? Here are 10 proven ways to get back more time and make the most of the time you do have!
- [3 things to do now if you want to create a product to sell - and set up a business around it](https://vickiweinberg.com/3-things-to-set-up-now/) - If you want to create a product a product to sell, then these are a few things I suggest you do now.
- [How to write an Amazon product listing](https://vickiweinberg.com/writing-an-amazon-product-listing-your-essential-checklist/) - Writing an Amazon product listing is different from other websites. If you write a product listing for Amazon, it will work well on other online marketplaces.
- [Coronavirus - can you still sell?](https://vickiweinberg.com/product-consultant-coronavirus-can-you-sell/) - The world has changed - a lot, for everyone. If you sell products, you might well have questions about what you can and should be doing now.
- [Reconciling Amazon FBA inventory](https://vickiweinberg.com/reconciling-amazon-fba-inventory/) - I've been reconciling Amazon FBA inventory. Amazon could potentially owe you thousands by not reimbursing you for lost or damaged inventory.
- [Am I nuts? I'm creating a product to sell](https://vickiweinberg.com/creating-a-product-to-sell/) - I’m a 30-something mother of two small children and I'm creating a product to sell. I’m going to blog about my journey to hopefully help you.
- [How to seek investment for your business](https://vickiweinberg.com/how-to-seek-investment-for-your-business/) - Gemma Whates, founder of All By Mama and a Venture Capitalist scout for Ada Ventures. shares tips on how to seek investment for your small business.
- [Our 100% bamboo muslin swaddle blankets are back in stock!](https://vickiweinberg.com/back-in-stock/) - After months of production delays, I am so happy that our 100% bamboo muslin swaddle blankets are finally back in stock.
- [Where's the best place to sell products online?](https://vickiweinberg.com/wheres-the-best-place-to-sell-products-online/) - Where to sell products online is something you need to consider. Here I run through different online marketplaces and the pros and cons of each.
- [5 common misconceptions about creating a product to sell - and how to overcome them](https://vickiweinberg.com/misconceptions-about-creating-a-product-to-sell/) - When I speak anyone in the process of creating a product to sell, or considering doing it, the same questions and fears come up every time. Let's quash them!
- [Why YOU can create a product to sell and start a successful e-commerce business](https://vickiweinberg.com/create-a-product-to-sell/) - I regularly to speak to Mums who tell me they’d love to create a product to sell. You can absolutely create and sell products, without it taking over your life.
- [Career Shifters case study](https://vickiweinberg.com/career-shifters-2/) - My story was featured on Career Shifters, as a case study. It's a very honest account, which goes into detail about me, my business(es) and how they came to be.
- [10 tips for marketing and launching your product](https://vickiweinberg.com/10-tips-for-marketing-and-launching-your-product/) - Shona Chambers is a freelance marketing consultant, working with both large and small companies. Here some of her top tips on how to market your product.
- [The Best Product Creation Advice From Small Business Owners - To Help You Succeed](https://vickiweinberg.com/product-creation-advice/) - I’ve compiled the best product creation advice, from some of the best product creators I know, whether you’re starting out or looking for ideas and inspiration.
- [Why your small business needs to be accessible](https://vickiweinberg.com/why-your-small-business-needs-to-be-accessible/) - Your small business needs to be accessible. Jodie Greer, founder of Be #PeopleSmart, shares the easy steps you can take to make your business more inclusive.
- [Amazon Sponsored Products](https://vickiweinberg.com/amazon-sponsored-products/) - For the past few weeks I’ve been trialling / messing around with Amazon Sponsored Products. Here's what I found out and what you can do.
- [How to get your first product sales on Amazon](https://vickiweinberg.com/how-to-get-your-first-product-sales-on-amazon/) - You’ve set up your Amazon Seller Central account and created a listing. The question is, how to get your first product sales on Amazon. Here's how!
- [Optimising your Amazon Sponsored Products campaigns](https://vickiweinberg.com/optimising-your-amazon-sponsored-products-campaigns/) - Simple tips on how to optimise your Amazon Sponsored Products campaigns, cut down on spend and hopefully make more sales!
- [Outsourcing tasks as an Amazon seller](https://vickiweinberg.com/outsourcing-tasks-as-an-amazon-seller/) - I’ve now realised that there are areas where it actually makes more sense for me to spend money. Here's what I outsource and why.
- [A review of 2017 - plus my resolutions for 2018](https://vickiweinberg.com/a-review-of-2017-plus-my-resolutions-for-2018/) - Phew! What a year! Tiny Chipmunk has continued to grow. Almost a year to the day, I set out my resolutions for 2017. Have I achieved them? Let’s see!
- [The tools I use to run my business](https://vickiweinberg.com/the-tools-i-use-to-run-my-business/) - Here’s a list of the tools I use to run my business, that have stood the test of time, that I still use today and plan to still be using in another two years!
- [Improving your social media presence (with some tips for useful tools)](https://vickiweinberg.com/improving-your-social-media-presence/) - A few months ago I came across two websites, which have really me improve on social media. I find both really useful and thought that others might too.
- [My best social media tips](https://vickiweinberg.com/social-media-tips/) - As all small business owners know, there’s never enough time in the day! Here are my top tips for managing social media as a one-person business
- [Introducing the Bring Your Product Ideas to Life Podcast](https://vickiweinberg.com/the-podcast-how-to-start-selling-on-amazon/) - This is the podcast to listen to if you're interested in creating products to sell or selling on Amazon
- [4 mindset shifts to keep you going on your product creation journey](https://vickiweinberg.com/4-mindset-shifts-to-keep-you-going-on-your-product-creation-journey/) - If you’re stuck somewhere along the way on your product creation journey, Emma Jefferys, AKA Action Woman is an excellent person to get you unstuck!
- [Creating a product to sell - 10 things to do first](https://vickiweinberg.com/10-things-to-product-creation-journey/) - Creating a product to sell? Gemma Whates, founder of All By Mama, shares with us 10 things to do to ensure your product business gets off to a great start.
- [How to respond to negative feedback and reviews - in 5 simple steps](https://vickiweinberg.com/how-to-respond-to-negative-feedback/) - I wrote a post recently about how to get more reviews for your products. Reviews give you social proof and added credibility. They also help other customers with their buying decision. This is all great if the reviews you get are positive, but what if they’re not? Today I want to talk about how to
- [How to write a product specification](https://vickiweinberg.com/how-to-write-a-product-specification-for-a-physical-product/) - If you're looking to create a product to sell then you need to know how to write a product specification - even if you plan on making it yourself!
- [Removing negative feedback from your Amazon account](https://vickiweinberg.com/removing-negative-feedback-from-your-amazon-account/) - How many times can I get my Amazon account shut down? Many! Should you find yourself in a similar situation, here’s how you go about resolving it.
- [How to get PR for your small business](https://vickiweinberg.com/how-to-effectively-use-pr-for-your-product-business/) - Learn about the world of PR, how to get PR for your small your business, and hopefully give your product sales, a boost in the process!
- [The top things I've learnt  in 2019](https://vickiweinberg.com/top-things-2019/) - This is my annual post (it’s becoming something of a tradition!) where I review how the previous year has gone and share my plans for the year ahead. Here's 2019.
- [How to get the confidence to create a product to sell](https://vickiweinberg.com/how-to-create-a-product-to-sell/) - Have you ever wondered how to create a product to sell? If you’re reading this, chances are you have. As well as the many common questions I hear from clients, I also hear a lot of concerns and worries. “Can I afford to do it?” "Has it been done already?" “Will anyone buy it?” And,
- [Why I started, then quit, using Google Adwords (for now, anyway)](https://vickiweinberg.com/why-i-quit-using-google-adwords/) - I haven’t done an article on things that haven’t worked lately - so it’s probably about time for one! Plenty of this will still be useful and relevant if you’re thinking of setting up a campaign of your own. When I had my new Shopify store up and running, I decided it would be a
- [How to get more product reviews on Amazon (and other places!) from customers](https://vickiweinberg.com/get-more-product-reviews/) - You probably know already how important reviews are for your products. Today I’m going to share lots of ideas on how to get more product reviews on Amazon - plus other places you might sell.
- [How Silke created her care cards (and a whole new income stream!)](https://vickiweinberg.com/how-silke-created-her-care-cards/) - Last year, I worked with Silke Thistlewood, Nourish to Thrive, on making her idea for self care cards a reality. I’m so happy and proud to have helped her get this amazing and unique product into the world! Today, she’s going to share how she found the process, plus share her top tips for other
- [8 reasons to do the free beta version of my online course](https://vickiweinberg.com/8-reasons-to-do-the-free-beta-version-of-my-online-course/) - Would you love to create your own physical product? Have you ever looked at, or brought, something and just known how you could improve it? Or perhaps you’d like to create something completely new, because what you’re looking for just doesn’t exist? Maybe you already have a service-based business and could do with adding something
- [Going global - selling across Europe](https://vickiweinberg.com/going-global/) - Tiny Chipmunk has officially ‘gone global’ (or European at least) with our first orders from Spain and Italy. We didn't do anything special to make this happen - simply listed on Amazon’s other European sites. Here’s how you can do it too. (Disclaimer, if you’re not an Amazon seller, or don’t aspire to be, you
- [Who I follow for ideas and inspiration](https://vickiweinberg.com/who-i-follow/) - Along my journey of coming up with an idea for a business, starting up a business, running a business and now trying to grow and optimise my business, I’ve learnt a lot. I thought it might be interesting / useful to share with you all the places I go for information, advice and inspiration. Consider
- [Will it fly?](https://vickiweinberg.com/will-it-fly/) - You might have noticed that the titles of most of my blogs are questions. This is because I’ve had nothing but questions since starting out. Is this the right thing to do? Can I make it work? Where do I start? When will I find the time? Will I get a full night’s sleep tonight?
- [How to sell your products on your own website](https://vickiweinberg.com/sell-your-products-online-2/) - I spoke with Marie Brown, Beyond the Kitchen Table, about why it’s important to have your own website and how to use it to drive gain sales.
- [How to create a fashion brand](https://vickiweinberg.com/create-a-fashion-brand/) - I recently spoke with Michelle Ramsay, founder of The Fashion Expert, about how to create a fashion brand and the steps you need to take.
- [How to write your first book](https://vickiweinberg.com/how-to-write-your-first-book/) - I recently spoke with Steph Caswell, founder of Creating Happy Writers, who shared some great tips on how to write your first book.
- [How to work out your product's USP](https://vickiweinberg.com/how-to-work-out-your-products-usp/) - Work out your product’s USP (Unique Selling Point) is important - find out how to define it and why having one is important to sell your product.
- [How to sell your products at Christmas](https://vickiweinberg.com/how-to-prepare-to-sell-your-products-at-christmas/) - A third of all money in retail is spent in the 6 weeks before Christmas. Find out what to do to prepare to sell your products at Christmas.
- [How to take your own professional product photos](https://vickiweinberg.com/how-to-take-your-own-professional-product-photos-product-photography/) - How to take your own professional product photos, the pros and cons and, if you do decide to take your own, how to ensure they look professional.
- [How to start selling wholesale](https://vickiweinberg.com/how-to-get-started-selling-your-products-wholesale/) - Have you ever thought about selling wholesale? Wholesale can be a great new sales channel for your business, no matter what or stage you’re at.
- [5 reasons to start selling on Amazon in 2022](https://vickiweinberg.com/5-reasons-to-sell-your-products-on-amazon-in-2022/) - Do you create your own products? Amazon Expert, Vicki Weinberg, shares her thoughts on why you might want to consider selling on Amazon.
- [Common questions about sourcing a product](https://vickiweinberg.com/common-questions-about-sourcing-a-product/) - If you’ve decided to create a product that needs to be sourced (rather than one you, or someone else can make) you may have lots of questions about the process. Here I've answered the most common ones. If I haven't covered yours, just get in touch. Can I source products myself? Absolutely! It just takes
- [How to write product descriptions that sell](https://vickiweinberg.com/writing-a-product-description/) - You’ve put all the work into researching your customer, creating the best product you can, finding a supplier and now you’re almost there. The next thing to think about, now you’ve done all of this hard work, is to create a product listing that really sells your product. These tips apply to anywhere you’d sell
- [Shipping and importing products](https://vickiweinberg.com/shipping-and-importing-products/) - Shipping and importing products is a big topic. Today I’ve brought in an expert to help us out. Simon Arnold joins us from Unity Logistics - a UK based freight forwarding company specialising in shipping goods internationally to and from the UK, including importing and delivering goods directly to Amazon warehouses in the UK (or

## Pages

- [Helping new and growing brands sell on Amazon](https://vickiweinberg.com/) - Work with Vicki, a UK-based Amazon consultant, providing hands-on support to help product brands sell successfully on Amazon.
- [Cookie Policy](https://vickiweinberg.com/cookie-policy/) - [et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” custom_margin=”0px||||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_row column_structure=”2_5,3_5″ use_custom_gutter=”on” gutter_width=”1″ make_equal=”on” module_class=”custom_row” _builder_version=”4.16″ _module_preset=”default” background_color=”#5084B3″ background_enable_image=”off” background_position=”top_center” width=”100%” max_width=”2560px” custom_margin=”0px||||false|false” custom_padding=”0px||0px||false|false” animation_style=”fade” global_colors_info=”{}”][et_pb_column type=”2_5″ module_class=”second-on-mobile” _builder_version=”4.16″ _module_preset=”default” background_color=”#5084B3″ global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font=”|||on|||||” header_font=”Montserrat|700||on|||||” header_text_color=”#ffffff” header_font_size=”32px” header_line_height=”1.2em” header_2_text_color=”#00B0CA” header_2_font_size=”30px” background_color=”#5084B3″ background_layout=”dark” width_tablet=”” width_phone=”” width_last_edited=”on|desktop” max_width=”600px” max_width_tablet=”600px” max_width_phone=”600px” max_width_last_edited=”on|desktop” custom_margin=”||||false|false” custom_margin_tablet=”||||false|false” custom_margin_phone=”|30px||30px|false|false” custom_margin_last_edited=”on|tablet” custom_padding=”|15%||15%|false|false” custom_padding_tablet=”30px|10%||10%|false|false” custom_padding_phone=”20px|10px||10px|false|false” custom_padding_last_edited=”on|phone”
- [Start here](https://vickiweinberg.com/start/) - [et_pb_section fb_built=”1″ _builder_version=”4.27.5″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.5″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.5″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.5″ _module_preset=”default” global_colors_info=”{}”] Hi, I’m Vicki, an Amazon Consultant and podcast host. Below are the links I regularly talk about, so you can get straight to what you’re looking for. [/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.27.5″ _module_preset=”default” link_option_url=”/podcast” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.5″ _module_preset=”default” global_colors_info=”{}”][et_pb_button button_url=”https://checklist.vickiweinberg.com/audit” button_text=”Free Amazon mini
- [Amazon Made Easy](https://vickiweinberg.com/membership/) - Join Amazon Made Easy – expert support, resources & community to help you grow your product business on Amazon, without the overwhelm.
- [About me](https://vickiweinberg.com/about/) - Learn more about Vicki Weinberg, an Amazon consultant helping product-based brands launch and grow on Amazon. Podcast host and author.
- [Amazon account management](https://vickiweinberg.com/amazon-account-management/) - Hands-on Amazon account management for product brands. Work with Vicki Weinberg for ongoing support, performance monitoring and expert oversight.
- [Work with me](https://vickiweinberg.com/lets-work-together/) - Explore Amazon consulting services with Vicki Weinberg — including training, audits, launch support and account management for product-based brands.
- [Blog](https://vickiweinberg.com/blog/) - Explore practical advice, stories and strategies from Amazon consultant Vicki Weinberg — helping product founders sell successfully on Amazon.
- [Bring Your Product Idea to Life Podcast](https://vickiweinberg.com/podcast/) - Listen to the Bring Your Product Idea to Life podcast — real stories and practical advice for product founders building and growing a brand.
- [Amazon Launch Package - start selling your products on Amazon](https://vickiweinberg.com/amazon-launch-package/) - Launch your products on Amazon with expert setup and optimisation. Work with Vicki Weinberg for a complete Amazon product launch service, done properly from day one.
- [Amazon training & workshops](https://vickiweinberg.com/amazon-training-courses/) - Amazon training courses and workshops tailored for product brands. Learn how to launch, optimise and grow on Amazon with practical, hands-on training.
- [Improve your Amazon sales with an Amazon Account Audit](https://vickiweinberg.com/amazon-account-audit/) - Book an Amazon Account Audit with Vicki Weinberg. Get a clear review of your listings, performance and opportunities, with practical steps to improve sales.
- [Amazon Power Hour](https://vickiweinberg.com/amazon-training/) - Book an Amazon Power Hour with Vicki Weinberg. One-to-one support to fix issues, get answers, and move forward confidently with your Amazon business.
- [Resources](https://vickiweinberg.com/free-resources/) - Resources to help you start successfully selling on Amazon. Podcasts to listen to and blogs to read and free downloads to enjoy!
- [How to Start Selling on Amazon](https://vickiweinberg.com/how-to-start-selling-on-amazon/) - [et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” custom_margin=”0px||||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_row column_structure=”2_5,3_5″ use_custom_gutter=”on” gutter_width=”1″ make_equal=”on” module_class=”custom_row” _builder_version=”4.23.1″ _module_preset=”default” background_color=”#5084B3″ background_enable_image=”off” background_position=”top_center” width=”100%” max_width=”2560px” custom_margin=”0px||||false|false” custom_padding=”0px||0px||false|false” animation_style=”fade” custom_css_main_element=”align-items: center;” global_colors_info=”{}”][et_pb_column type=”2_5″ module_class=”second-on-mobile” _builder_version=”4.16″ _module_preset=”default” background_color=”#5084B3″ global_colors_info=”{}”][et_pb_text _builder_version=”4.25.1″ _module_preset=”default” header_font=”Montserrat|700|||||||” header_text_color=”#ffffff” header_font_size=”32px” header_line_height=”1.2em” header_2_text_color=”#00B0CA” header_2_font_size=”30px” background_color=”#5084B3″ width_tablet=”” width_phone=”” width_last_edited=”on|desktop” max_width=”600px” max_width_tablet=”” max_width_phone=”” max_width_last_edited=”on|desktop” custom_margin=”||||false|false” custom_margin_tablet=”” custom_margin_phone=”|30px||30px|false|false” custom_margin_last_edited=”on|tablet” custom_padding=”|15%||15%|false|false” custom_padding_tablet=”30px|10%||10%|false|false” custom_padding_phone=”20px|10px||10px|false|false” custom_padding_last_edited=”on|phone”
- [Work with Me 2](https://vickiweinberg.com/work-with-me-2/) - [et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” custom_margin=”0px||||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_row column_structure=”2_5,3_5″ use_custom_gutter=”on” gutter_width=”1″ make_equal=”on” module_class=”custom_row” _builder_version=”4.16″ _module_preset=”default” background_color=”#5084B3″ background_enable_image=”off” background_position=”top_center” width=”100%” max_width=”2560px” custom_margin=”0px||||false|false” custom_padding=”0px||0px||false|false” animation_style=”fade” global_colors_info=”{}”][et_pb_column type=”2_5″ module_class=”second-on-mobile” _builder_version=”4.16″ _module_preset=”default” background_color=”#5084B3″ global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” header_font=”Montserrat|700|||||||” header_text_color=”#ffffff” header_font_size=”32px” header_line_height=”1.2em” header_2_text_color=”#00B0CA” header_2_font_size=”30px” background_color=”#5084B3″ width_tablet=”” width_phone=”” width_last_edited=”on|desktop” max_width=”600px” max_width_tablet=”” max_width_phone=”” max_width_last_edited=”on|desktop” custom_margin=”||||false|false” custom_margin_tablet=”” custom_margin_phone=”|30px||30px|false|false” custom_margin_last_edited=”on|tablet” custom_padding=”|15%||15%|false|false” custom_padding_tablet=”30px|10%||10%|false|false” custom_padding_phone=”20px|10px||10px|false|false” custom_padding_last_edited=”on|phone” animation_style=”fade” header_text_align_tablet=”center”
- [MASTERCLASS](https://vickiweinberg.com/masterclass/) - [et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” custom_margin=”0px||||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_row column_structure=”2_5,3_5″ use_custom_gutter=”on” gutter_width=”1″ make_equal=”on” module_class=”custom_row” _builder_version=”4.23.1″ _module_preset=”default” background_color=”#5084B3″ background_enable_image=”off” background_position=”top_center” width=”100%” max_width=”2560px” custom_margin=”0px||||false|false” custom_padding=”0px||0px||false|false” animation_style=”fade” custom_css_main_element=”align-items: center;” global_colors_info=”{}”][et_pb_column type=”2_5″ module_class=”second-on-mobile” _builder_version=”4.16″ _module_preset=”default” background_color=”#5084B3″ global_colors_info=”{}”][et_pb_text _builder_version=”4.25.1″ _module_preset=”default” header_font=”Montserrat|700|||||||” header_text_color=”#ffffff” header_font_size=”32px” header_line_height=”1.2em” header_2_text_color=”#00B0CA” header_2_font_size=”30px” background_color=”#5084B3″ width_tablet=”” width_phone=”” width_last_edited=”on|desktop” max_width=”600px” max_width_tablet=”” max_width_phone=”” max_width_last_edited=”on|desktop” custom_margin=”||||false|false” custom_margin_tablet=”” custom_margin_phone=”|30px||30px|false|false” custom_margin_last_edited=”on|tablet” custom_padding=”|15%||15%|false|false” custom_padding_tablet=”30px|10%||10%|false|false” custom_padding_phone=”20px|10px||10px|false|false” custom_padding_last_edited=”on|phone”
- [Shop](https://vickiweinberg.com/shop-products/) - Sort by latest Sort by chronological order Sort by title Sort by price (low to high) Sort by price(high to low) £49.00 x 1 Masterclass – How to start selling on Amazon View Item
- [Thank You](https://vickiweinberg.com/thank-you-transaction-result/) - This page is used to show the transaction result after a customer makes a payment.It will dynamically show the order details to the customers when they are redirected here after a payment. Do not access this page directly.Error! Order ID value is missing in the URL.
- [Is selling on Amazon right for you?](https://vickiweinberg.com/should-i-sell-my-products-on-amazon/) - Is selling on Amazon right for you? Do you know what’s involved and how to get started? Book now and find out if it's viable, plus the steps to take.
- [Contact Me](https://vickiweinberg.com/contact-me/) - You can contact me about how to create your own product, or with selling on Amazon, and see how I can help. From 1:1 and group services, courses and free content, there's lots here!
- [Shop - buy my book!](https://vickiweinberg.com/shop-buy-my-book/) - My new book, Bring Your Product to Life takes you through the process of creating your product, step-by-step.
- [Create a product to sell - join my Group Programme](https://vickiweinberg.com/create-a-product-to-sell/) - Would you like to create a product to sell? Join my Group Product Creation Programme and I’ll take you through every step.
- [Creating Products to Sell - Ask me anything!](https://vickiweinberg.com/product-creation-power-hour/) - Do you have a brilliant idea for a product, but actually creating it feels daunting? If you have any questions about creating products to sell I can help.
- [Launch It Course - Create products to sell](https://vickiweinberg.com/launch-it-course/) - If you'd like to create products to sell, in short, actionable steps, this self-guided course might be just what you need.
- [Privacy Policy](https://vickiweinberg.com/privacy-policy/) - [et_pb_section fb_built=”1″ _builder_version=”4.14.8″ _module_preset=”default” custom_margin=”0px||||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_row column_structure=”2_5,3_5″ use_custom_gutter=”on” gutter_width=”1″ make_equal=”on” module_class=”custom_row” _builder_version=”4.14.8″ _module_preset=”default” background_color=”#5084B3″ background_enable_image=”off” background_position=”top_center” width=”100%” max_width=”2560px” custom_margin=”0px||||false|false” custom_padding=”0px||0px||false|false” animation_style=”fade” global_colors_info=”{}”][et_pb_column type=”2_5″ module_class=”second-on-mobile” _builder_version=”4.14.8″ _module_preset=”default” background_color=”#5084B3″ global_colors_info=”{}”][et_pb_text _builder_version=”4.14.9″ _module_preset=”default” text_font=”|||on|||||” header_font=”Montserrat|700||on|||||” header_text_color=”#ffffff” header_font_size=”32px” header_line_height=”1.2em” header_2_text_color=”#00B0CA” header_2_font_size=”30px” background_color=”#5084B3″ background_layout=”dark” width_tablet=”” width_phone=”” width_last_edited=”on|desktop” max_width=”600px” max_width_tablet=”600px” max_width_phone=”600px” max_width_last_edited=”on|desktop” custom_margin=”||||false|false” custom_margin_tablet=”||||false|false” custom_margin_phone=”|30px||30px|false|false” custom_margin_last_edited=”on|tablet” custom_padding=”|15%||15%|false|false” custom_padding_tablet=”30px|10%||10%|false|false” custom_padding_phone=”20px|10px||10px|false|false” custom_padding_last_edited=”on|phone”
- [Terms and Conditions](https://vickiweinberg.com/terms-and-conditions/) - [et_pb_section fb_built=”1″ _builder_version=”4.14.8″ _module_preset=”default” custom_margin=”0px||||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_row column_structure=”2_5,3_5″ use_custom_gutter=”on” gutter_width=”1″ make_equal=”on” module_class=”custom_row” _builder_version=”4.14.8″ _module_preset=”default” background_color=”#5084B3″ background_enable_image=”off” background_position=”top_center” width=”100%” max_width=”2560px” custom_margin=”0px||||false|false” custom_padding=”0px||0px||false|false” animation_style=”fade” global_colors_info=”{}”][et_pb_column type=”2_5″ module_class=”second-on-mobile” _builder_version=”4.14.8″ _module_preset=”default” background_color=”#5084B3″ global_colors_info=”{}”][et_pb_text _builder_version=”4.14.9″ _module_preset=”default” text_font=”|||on|||||” header_font=”Montserrat|700||on|||||” header_text_color=”#ffffff” header_font_size=”32px” header_line_height=”1.2em” header_2_text_color=”#00B0CA” header_2_font_size=”30px” background_color=”#5084B3″ background_layout=”dark” width_tablet=”” width_phone=”” width_last_edited=”on|desktop” max_width=”600px” max_width_tablet=”600px” max_width_phone=”600px” max_width_last_edited=”on|desktop” custom_margin=”||||false|false” custom_margin_tablet=”||||false|false” custom_margin_phone=”|30px||30px|false|false” custom_margin_last_edited=”on|tablet” custom_padding=”|15%||15%|false|false” custom_padding_tablet=”30px|10%||10%|false|false” custom_padding_phone=”20px|10px||10px|false|false” custom_padding_last_edited=”on|phone”

## Captivate Podcasts

- [What is Bring your Product Ideas to Life?](https://vickiweinberg.com/captivate-podcast/what-is-bring-your-product-ideas-to-life/) - Find out more about me, how and why I launched my own brand of baby products, and why I’ve been inspired to create this podcast. I know it’s hard, overwhelming and confusing - but I really want to help you with your product creation journey and I’m here for you all the way! Read the
- [5 simple ways to come up with product ideas](https://vickiweinberg.com/captivate-podcast/5-simple-ways-to-come-up-with-product-ideas/) - Do you like the idea of selling products, but have no idea what? Maybe you were inspired by our last episode (check it out if you haven’t already). (I have 10 reasons why it’s great, right here!) If you’re stuck for inspiration, no problem! Here are 5 simple ways to help you find brilliant new product ideas.
- [10 great reasons to create products to sell](https://vickiweinberg.com/captivate-podcast/10-great-reasons-to-sell-physical-products-2/) - For the past few years I’ve been selling bamboo baby products on Amazon, and my own website. Before that I taught yoga and way before that I had a career in corporate communications. Of everything I’ve done (and it has been varied) selling physical products has been the thing I’ve found most exciting and enjoyable. If
- [Products businesses and Coronavirus – can you still sell?](https://vickiweinberg.com/captivate-podcast/products-businesses-and-coronavirus-can-you-still-sell/) - Over the past few weeks the world has changed – a lot, for everyone. If you sell products, you might well have questions about what you can and should be doing now. These are just my thoughts, but I hope they help you. Read this as a blog post here. Should I continue to sell my products?
- [How Silke created her resilience cards (and a new revenue stream)](https://vickiweinberg.com/captivate-podcast/how-silke-created-her-resilience-cards-and-a-new-revenue-stream/) - Silke Thistlewood helps women adjust to motherhood through realistic self care and everyday resilience tools. I actually interviewed Silke for my blog around a year ago, but her story is so good I wanted you to hear her share it. She’s a great example of someone creating something they need and using it to help
- [Want to create a product to sell? 4 things to do first](https://vickiweinberg.com/captivate-podcast/want-to-create-a-product-4-things-to-do-first/) - So you have a product idea? Maybe even inspired by our last episode! Sometimes you can get excited and just plough ahead with it. I kind of did that, back in he day, albeit with the limited time I had available. Before you spend any time or money, here are a few things I suggest
- [How (and why) to validate your product ideas](https://vickiweinberg.com/captivate-podcast/how-and-why-to-validate-your-product-ideas-3/) - You can read the entire blog post here - it goes into lots more detail around online research. Before spending any money on creating or sourcing your product, I would suggest doing some validation to see whether your product has the potential to make a profit. It doesn’t matter how much (or little) it costs
- [The reality of a ‘successful’ products business – with Lauren Hampshire, The Milky Tee Company](https://vickiweinberg.com/captivate-podcast/the-reality-of-a-successful-products-business-with-lauren-hampshire-the-milky-tee-company/) - Lauren Hampshire is the founder of the Milky Tee Company, selling trendy and unique breastfeeding tops with hidden zips. Lauren is a mum-of-two who struggled to find practical, comfortable and stylish clothes to breastfeed in – so she decided to design her own! She’s doing amazing things, including winning the Paypal International Award and having lunch
- [Common misconceptions about creating a product to sell (and how to overcome them)](https://vickiweinberg.com/captivate-podcast/common-misconceptions-about-launching-a-physical-product-and-how-to-overcome-them/) - Here are some of the things you may have heard about creating a product to sell, that just aren't true. You can read the entire blog post here. 1. I can create a product, list it on Amazon and make a fortune That just isn’t the case. (Sorry.) If you truly believe this, I want you
- [How to carry out your own customer and market research – with Abbey Teunis](https://vickiweinberg.com/captivate-podcast/how-to-carry-out-your-own-customer-and-market-research-with-abbey-teunis-3/) - Abbey Teunis is the Founder and Director of Embark Insight. She works for companies, speaking to their potential customers on their behalf to get an insight on what they think about their brand, products and advertising. I’ve talked about research and validation before and I was so delighted to meet Abbey, as she really is
- [How much does it cost to create a product?](https://vickiweinberg.com/captivate-podcast/how-much-does-it-cost-to-launch-a-physical-product-2/) - You can read the entire blog post here. I’m going to talk about the costs you need to consider when creating your product and how to find out what they’ll be. Here’s what I’ll cover: Production Packaging Shipping Import Fees PLUS the other costs you may not think to include Just a note that now
- [Mindset shifts to help you get ‘unstuck’ on your product creation journey – with Emma Jefferys](https://vickiweinberg.com/captivate-podcast/mindset-shifts-to-help-you-get-unstuck-on-your-product-creation-journey-with-emma-jefferys/) - Product creation is a journey and it’s common to get lost, or stuck along the way. If that sounds like you, and for some reason you’ve stalled, we’re here to help! Emma Jefferys is a qualified coach, NLP practitioner and Emotional Intelligence expert. She specialises in helping people get out of their own way in all
- [How to write a product specification](https://vickiweinberg.com/captivate-podcast/how-to-write-a-product-specification-for-a-physical-product-3/) - What is a product specification and why do you need one? A product specification is a full description of your product, what it is, what it consists of, what it does, etc. This would give a potential supplier all the information they need to confirm whether they can meet your brief and what it’ll cost.
- [Creating a products business by sourcing and curating – with Lynsey Pollard](https://vickiweinberg.com/captivate-podcast/creating-a-products-business-by-sourcing-and-curating-with-lynsey-pollard/) - Lynsey Pollard, Little Box of Books, sells inclusive and representative children’s story books to families, schools and businesses. Lynsey curates, rather than creates, her products. This is a great look at a different kind of products business - and one that’s really making a difference. Listen in to hear Lynsey share: What inspired her to
- [Things I’ve learnt in 4 years of running a products business](https://vickiweinberg.com/captivate-podcast/things-ive-learnt-in-4-years-of-running-a-products-business/) - Four years ago I started selling my own range of premium bamboo baby products at Tiny Chipmunk. It’s fair to say it wasn’t an easy process (as my early blog posts will show!) Today I share my story, including why I got started and more on my background. I also tell you the top three
- [How to open a shop – with Kate Tompsett](https://vickiweinberg.com/captivate-podcast/opening-a-physical-store-with-kate-tompsett/) - Kate Tompsett is a designer and business owner, running Happy & Glorious as both an online and a high street shop. She sells British made gifts, art and homeware, some of which she designs herself, and in less socially distant times, also hosts creative workshops in the space. Listen in to hear Kate share: How
- [How to find a supplier to create your product](https://vickiweinberg.com/captivate-podcast/finding-a-great-supplier-to-create-your-product/) - Can I source products myself? Absolutely! It just takes time, patience and a clear idea of what you’re looking for. Do I need to source from China, or somewhere else overseas? My honest answer is maybe. (Sorry!) It’ll really depend on your product. Manufacturing costs can be lower overseas – but shipping will be higher, and you’ll have
- [A family-run products business – with Keisha Shah, Teddo Play](https://vickiweinberg.com/captivate-podcast/a-family-run-products-business-with-keisha-shah-teddo-play/) - Teddo Play® is a family-run business that loves to help children to become naturally enthusiastic about learning. They encourage children to gain a lifelong love for knowledge and learning for their all-round development through their play-based learning methods. Keisha & Amit, the wife & husband team behind Teddo Play® have created a concept where they
- [Should I source my product overseas?](https://vickiweinberg.com/captivate-podcast/should-i-source-my-product-overseas/) - I can’t tell you what’s best for you and your product, but I can tell you that I have sourced products from the UK, USA, China and India and all are possible! You can read the entire blog post here. Today I cover: The pros and cons of sourcing in your own country The pros
- [How to write and publish your own books – with Suzanne Hemming, Thea Chops Books](https://vickiweinberg.com/captivate-podcast/how-to-write-and-publish-your-own-books-with-suzanne-hemming-thea-chops-books/) - Suzanne Hemmings writes rhyming children's books with messages of equality and acceptance in them. She also uses her platform to campaign and highlight the need for greater equality. Listen in to hear Suze share: An introduction to her books (1:30) How her daughter inspired her to write her own books (2:04) Her background in engineering
- [How to keep going with your product creation](https://vickiweinberg.com/captivate-podcast/how-to-keep-going-with-your-product-creation-during-tough-times/) - Maybe you’ve stopped your efforts to create your product and don’t have the motivation to start again. Perhaps you feel like you just don’t know what to do next. Maybe you haven’t even got started. Either way, here are some resources to help you get going and keep moving forward± I talk about 3 areas
- [Turning a passion into a business – with Bee Veronica Moore](https://vickiweinberg.com/captivate-podcast/turning-a-passion-into-a-business-with-bee-veronica-moore/) - Bee Veronica Moore designs fun, ethnically diverse everyday products for every child to enjoy. With a background in graphic design and illustration, and a passion to encourage reading, early years development and self esteem, particularly in BAME children who rarely see themselves reflected in children’s goods and products found in shops and online. Listen in
- [10 Things to do at the beginning of your product creation journey](https://vickiweinberg.com/captivate-podcast/10-things-to-do-at-the-beginning-of-your-product-creation-journey/) - Gemma Whates helps mothers to start and grow a business alongside raising a family, via start up courses and the ALL by MAMA community. Read the full blog post She shares 10 practical steps you can take to get your business started. Map out your vision Work on your business model Define your ideal customer
- [Creating Upcycled products – with Lau Moracchini](https://vickiweinberg.com/captivate-podcast/creating-upcycled-products-with-lau-moracchini/) - Lau Morrachini is an eco-friendly woodworker and jewellery maker. She’s an upcycler, who makes her own, bespoke products. Listen in to hear Lau share: An introduction to Lau and her business (1:11) How she got started with wood-working and metal turning (1:53) Where she sources the reclaimed items to create her products (4:45) How she designs
- [Finding the confidence to work on your product creation – with Helen Hardware](https://vickiweinberg.com/captivate-podcast/finding-the-confidence-to-work-on-your-product-creation-with-helen-hardware/) - One of my goals is to help you confidently create your own physical products to sell. I believe that once you’ve done this you’ll really feel more confident about tackling other tasks and challenges that come your way. However, I’m not an expert here, so I’ve found someone who is. Helen Hardware empowers women with online
- [From Arbitrage to Private Label an Amazon journey – with Douglas Levin](https://vickiweinberg.com/captivate-podcast/from-arbitrage-to-private-label-an-amazon-journey-with-douglas-levin/) - Today we’re going to talk about Amazon. Douglas Levin helps eCommerce sellers to take back control of their brand’s income. He started out doing Retail Arbitrage, sold Wholesale products, and now sells his own Private Label Products using Amazon FBA. Listen in to hear Douglas share: Why he chose to start selling on Amazon (1:22) How
- [How to Self Publish Your Book – with Alice Clover](https://vickiweinberg.com/captivate-podcast/self-publishing-your-book-with-alice-clover/) - Today we’re talking about writing, self publishing, promoting and selling your own book. We’ve had a self published author on the show before - but everyone has their own unique story to share. I hope all aspiring authors will find this useful! Listen in to hear Alice share: An introduction to Alice and why she
- [Find the time to create your product – with Libby Knight](https://vickiweinberg.com/captivate-podcast/find-the-time-to-create-your-product-with-libby-knight/) - Libby Knight is a business consultant helping busy people to build and grow a profitable business, by creating a focused and effective strategy, without being overwhelmed or losing their life work balance. Having worked both at home and in the corporate environment, leading teams and travelling extensively, Libby knows the importance of productivity and effective
- [3 things to do when you set up your products business](https://vickiweinberg.com/captivate-podcast/3-things-to-do-when-you-set-up-your-products-business/) - **Read this as a blog post and get all the links mentioned** If you’re setting up a products business, I suggest getting these 3 things in place right now. While perhaps not exciting, they’re definitely important. Taking out business insurance Figuring out what kind of banking you need Applying for an EORI USEFUL RESOURCES Listen to
- [Selling on Etsy – with Dawn Friday](https://vickiweinberg.com/captivate-podcast/selling-handmade-items-on-etsy-with-dawn-friday/) - Dawn Friday uses freehand machine embroidery to create stitched keepsakes and gifts, capturing memories in fabric. She creates and sells beautiful, handmade items. Listen in to hear Dawn share: An introduction to her business and freehand embroidery (1:00) How she got started and where her business is today (2:25) How she manages making products to order (7:20)
- [Where’s the best place to sell products online?](https://vickiweinberg.com/captivate-podcast/wheres-the-best-place-to-sell-physical-products-online/) - **READ THE BLOG POST** If you’re thinking of creating a product (or products) to sell, where to sell them is something you need to consider. (In fact, I know for most people this is one of the very first things they think about - sometimes even before nailing down the details of the product!) I’m going
- [Going into business with a friend – with Sophie Lilley, Munchkin and Bear](https://vickiweinberg.com/captivate-podcast/going-into-business-with-a-friend-with-sophie-lilley-munchkin-bear/) - Sophie Lilley, Munchkin and Bear, talks about going into business with her friend and the business logistics between the UK & Australia.
- [How to write a product description that sells](https://vickiweinberg.com/captivate-podcast/how-to-write-a-product-description-that-sells/) - **READ THE BLOG POST** These tips apply to anywhere you’d sell your product online. Amazon product listings are slightly different and I talk about those separately, towards the end. Know who your customer is Hopefully by now you’ve done a lot of research and you have a really clear idea of who you’re writing your product
- [Giving up the 9-to-5 to sell Artisan products – with Harjit Sohotey-Khan - Jewelled Buddha](https://vickiweinberg.com/captivate-podcast/giving-up-the-9-to-5-to-sell-artisan-products-with-harjit-sohotey-khan/) - Harjit Sohotey-Khan works with social enterprises, artisan NGO's and brands to sell ethically handcrafted fashion and homeware for style conscious women. Her mission is Style Made to Empower - empowering the consumer with high quality, artisanal fashion and artisans with a sustainable income. Listen in to hear Harjit share: What Jewelled Buddha is and what
- [How to take your own professional product photos – with Georgina Little](https://vickiweinberg.com/captivate-podcast/how-to-take-your-own-professional-product-photos-with-georgina-little/) - You need great product photos to help sell your physical product and that does come at a cost - either time, money, or both. Today I’m speaking to an expert, to find out the pros and cons of taking your own product photos and, if you do decide to take your own, how to ensure they
- [The importance of ‘ just going for it’ – with Ruth Bradford, the Little Black and White Book Project](https://vickiweinberg.com/captivate-podcast/the-importance-of-just-going-for-it-with-ruth-bradford-the-little-black-and-white-book-project/) - Ruth’s plan for the first year of business was to say yes to trying everything and see what worked. We talk about the awards she’s entered (and won!) and the long-term benefits she’s still experiencing from them. She also shares her story of sending products to Joe Wicks and what happened when he shared them on Instagram.
- [Shipping and importing your products – with Simon Arnold, Unity Logistics](https://vickiweinberg.com/captivate-podcast/shipping-and-importing-your-products-with-simon-arnold-unity-logistics/) - Simon Arnold joins us from Unity Logistics - a UK based freight forwarding company specialising in shipping goods internationally to and from the UK, including importing and delivering goods directly to Amazon warehouses in the UK (or wherever required) on behalf of Amazon sellers. READ THE BLOG POST FOR THIS EPISODE Listen in to hear
- [Selling Both Physical and Digital Products – with Becky Perry, Pattern, Paper, Scissors](https://vickiweinberg.com/captivate-podcast/selling-both-physical-and-digital-products-with-becky-perry-pattern-paper-scissors/) - This week’s guest sells both physical and digital products in her business, Pattern, Paper, Scissors. She started her business in April 2020, so is definitely still in the early stages (we recorded our interview in September 2020). My goal is to share stories from people only a few steps ahead of you - so I hope
- [Adding products to your service business – with Priya Khan, Little Crystal Minds](https://vickiweinberg.com/captivate-podcast/adding-products-to-your-service-business-with-priya-khan-little-crystal-minds/) - Priya Khan is a mindfulness coach for children and parents, supporting families to pause, breathe, connect and feel calm through workshops and her mindful products.
- [From making products by hand to outsourcing production – with Monique Horrigan, the Dou-Doods](https://vickiweinberg.com/captivate-podcast/from-making-products-by-hand-to-outsourcing-production-with-monique-horrigan-the-dou-doods/) - Monique Horrigan designs and sells the coolest baby & toddler comforters - the Dou-Doods. Find out how she went from making them at home, to outsourcing her production.
- [From selling on Etsy to a permanent showroom – With Catherine Marche](https://vickiweinberg.com/captivate-podcast/from-selling-on-etsy-to-a-permanent-showroom-with-catherine-marche/) - Catherine Marche helps people feel and look fabulously stylish and happy by creating timeless tokens of love. Her fine jewellery is ethically handmade in London with recycled silver and gold, and infused with a French chic twist.
- [Selling on Amazon – how to set yourself up for success](https://vickiweinberg.com/captivate-podcast/selling-on-amazon-how-to-set-yourself-up-for-success/) - I’m talking about selling on Amazon in detail, so you can make an informed decision about whether it’s the right marketplace for your product. Plus, if you do decide to go ahead, I share how to get it right.
- [Making every product to order – with Natalia Bolek, Naboso Handmade](https://vickiweinberg.com/captivate-podcast/making-every-product-to-order-with-natalia-bolek-naboso-handmade/) - Natalia Bolek creates wooden personalised gifts, together with her clients. Each of them is unique and one of a kind.
- [Great reasons to create a product to sell in 2021](https://vickiweinberg.com/captivate-podcast/great-reasons-to-create-your-physical-product-in-2021/) - If you’ve ever considered creating your own physical product to sell I think now is a great time to do it. Find out why and how to get it right.
- [Selling products as a side business – with Christina Pickworth, THIS MAMA DOES](https://vickiweinberg.com/captivate-podcast/selling-products-as-a-side-business-with-christina-pickworth-this-mama-does/) - Christina Pickworth is a film and TV agent and she sells products as a side hustle under her brand THIS MAMA DOES.
- [Launching and marketing your physical product – with Shona Chambers](https://vickiweinberg.com/captivate-podcast/launching-and-marketing-your-physical-product-with-shona-chambers/) - Today our guest is Shona Chambers, a freelance marketing consultant. This episode is about Shona’s best advice on how to launch and market your physical products once you have it ready for sale (and even before that!)
- [Using SEO to get your products found – with Maddy Shine](https://vickiweinberg.com/captivate-podcast/using-seo-to-get-your-products-found-with-maddy-shine/) - Maddy Jones (also known as Maddy Shine) is known as the SEO and visibility queen! She loves helping people get found online - and of course, for your products to sell people need to see them. We’re going to talk about what you can do to make it easier for people to find your products.
- [Selling printables – with Ruth Bussey, Ink & Scribbles](https://vickiweinberg.com/captivate-podcast/selling-printables-with-ruth-bussey-ink-scribbles/) - Ruth Bussey, Ink and Scribbles, has created a range of products to support children’s emotional wellbeing. She began offering printables and now offers some physical workbooks too.
- [How to effectively use PR for your product business – with Jessica Morgan](https://vickiweinberg.com/captivate-podcast/how-to-effectively-use-pr-for-your-product-business-with-jessica-morgan/) - Jessica Morgan helps people promote their products or services to get them noticed by the right people, at the right time. She helps with anything from launches to raising profiles at any stage during a business’ journey.
- [The Number one Piece of Advice for Product Creators](https://vickiweinberg.com/captivate-podcast/the-number-one-piece-of-advice-for-product-creators/) - It’s the 50th episode! Today we have 20 business owners, all selling physical products, sharing the advice they really want you to hear.
- [From Flat Out Broke to Ecommerce Success – With Heath Armstrong](https://vickiweinberg.com/captivate-podcast/from-flat-out-broke-to-ecommerce-success-with-heath-armstrong/) - Heath Armstrong is an Author, and Entrepreneur, and the Co-Founder of Rage Create. He’s the creator of Sweet-Ass Affirmations: Motivation for Your Creative Maniac Mind, several Sweet-Ass Journals for optimizing happiness and health, and the host of the Never Stop Peaking podcast.
- [Creating a product to meet a need – with Emily Goodall, BundleBean](https://vickiweinberg.com/captivate-podcast/creating-a-product-to-meet-a-need-with-emily-goodall-bundlebean/) - Emily Goodall is the Founder and Director of BundleBean. It’s grown from a one product concept to a small business that sells a range of travel products for babies and wheelchair users. They are best known for their adaptable and practical waterproof covers that are sold all over the world.
- [Building a successful handmade business – with Lynsey Warren, the Handmade Business Coach](https://vickiweinberg.com/captivate-podcast/building-a-successful-handmade-business-with-lynsey-warren-the-handmade-business-coach/) - Lynsey Warren is a Fairy Maker, Etsy Seller and Handmade Business Coach who helps crafters turn their hobby into a successful business.
- [Creativity for Wellness – with Shannon Reed, Mockingbird Makes](https://vickiweinberg.com/captivate-podcast/creativity-for-wellness-with-shannon-reed-mockingbird-makes/) - Shannon Reed reconnects people with their often outsourced creativity by bringing their ideas to life in fibre art form. She also teaches them to do this for themselves and hold safe spaces to allow our creativity to support our wellness.
- [Wholesale for Small Businesses – with Therese Ørtenblad](https://vickiweinberg.com/captivate-podcast/wholesale-for-small-businesses-with-therese-rtenblad/) - If you’ve ever thought about selling your products wholesale (and even if you haven’t!) this is the episode for you. Therese Ørtenblad has a background in sales and is passionate about product-based business owners make more sales, increase their profit and develop a strategy for growing their businesses with confidence.
- [Starting a products business during a pandemic – with Donna Belgrave](https://vickiweinberg.com/captivate-podcast/starting-a-products-business-during-a-pandemic-with-donna-belgrave/) - Donna Belgreave started the Kentish Candle Company after her Event Management career ground to a halt due to COVID. We had a great chat about all things candles, scent, start-ups and why it’s ok if not everyone likes your products.
- [The motivation you need to get your product created – with Sam Adams, The Real Life Coach](https://vickiweinberg.com/captivate-podcast/the-motivation-you-need-to-get-your-product-created-with-sam-adams-the-real-life-coach/) - Sam Adams is known as The REAL Life Coach. She’s a public speaker, a business owner for over 20 years and based in Brighton, UK. Today’s episode is perfect for anyone who just needs a little nudge towards their goals.
- [How to develop an original product – with Joe Shortt, Tripclip](https://vickiweinberg.com/captivate-podcast/how-to-develop-an-original-product-with-joe-short-tripclip/) - Joe Shortt is the creator of Tripclip, a travel retail product that helps people have total relaxation as soon as they settle into their seat. Designed for phone/tablet/e-reader for eye level, hands free viewing of their media, whilst on public transport worldwide (e.g. planes trains, buses and cars) without infringing on any fellow passengers and
- [Building a website for your products business – with Marie Brown, Beyond the Kitchen Table](https://vickiweinberg.com/captivate-podcast/building-a-website-for-your-products-business-with-marie-brown-beyond-the-kitchen-table/) - As a product-based business owner, one of the first things you have to consider is where you want to sell your products online. Many of us sell on multiple channels such as Amazon and Etsy, but could you gain more sales on your own website? I spoke with Marie Brown, founder of Beyond the Kitchen
- [Selling products and services seamlessly – with Vaness Afful, Made By Pure Hands](https://vickiweinberg.com/captivate-podcast/selling-products-and-services-seamlessly-with-vaness-afful-made-by-pure-hands/) - **Please remember to rate and review the podcast - it really helps others to find it.** Vanessa Afful is an Aromatherapist, Massage Therapist, Natural Product Maker and Mum of one. She officially qualified as an Aromatherapist 8 years ago, but has been making products for her own uses since 2003 and started working on the Made
- [How to use a VA to support your products business – with Melissa Gauge, SpareMyTime](https://vickiweinberg.com/captivate-podcast/how-to-use-a-va-to-support-your-products-business-with-melissa-gauge-sparemytime/) - **Please remember to rate and review the podcast - it really helps others to find it.** If you have a products business, you're just in a process of starting one up, or even just thinking about it, you might be in a position where you're doing everything yourself - but it doesn't have to be
- [Turning a Hobby Into an Online Business – with Caron Petsch, What Caron Made](https://vickiweinberg.com/captivate-podcast/turning-a-hobby-into-an-online-business-with-caron-petsch-what-caron-made/) - Caron Petsch started making polymer clay jewellery towards the end of 2019. Just as she started to realise it could be a business, the UK went into lockdown. Caron shares how she started an online business and all that entailed, literally learning as she went! I love Caron’s jewellery (I’ve treated myself to a few pairs
- [How to successfully create a fashion brand – with Michelle Ramsay, The Fashion Expert®](https://vickiweinberg.com/captivate-podcast/how-to-successfully-create-a-fashion-brand-with-michelle-ramsay-the-fashion-expert/) - Today I’m speaking to Michelle Ramsay, The Fashion Expert®, about creating a successful fashion brand. It’s no secret that fashion is the top selling industry in almost all of the world. If you’ve ever thought of starting a fashion brand (and even if you haven’t!) this week’s episode takes you through how to create a
- [How to create or source a physical product – step-by-step](https://vickiweinberg.com/captivate-podcast/how-to-create-or-source-a-physical-product-step-by-step/) - Today I’m going to take you through every step of creating and sourcing a physical product. This is a quick overview - for lots more details on the steps involved see the blog posts and episodes linked in the resources below. Do remember to download the free resource for this episode - created by me,
- [How to sell on Etsy – with Anna Panteli, Anna’s Planners](https://vickiweinberg.com/captivate-podcast/how-to-sell-on-etsy-with-anna-panteli-annas-planners/) - Handmade businesses - this is the episode for you! Anna Panteli is an Etsy expert with loads to share! Listen in to hear Anna share: An introduction to herself, her business and background (1:19) How and why she started selling on Etsy - and why she’s temporarily closed one of her 4 shops! (2:40) How
- [Starting a business during maternity leave – with Liz Rawlinson, gus + beau](https://vickiweinberg.com/captivate-podcast/starting-a-business-during-maternity-leave-with-liz-rawlinson-gus-beau/) - Today I’m speaking to Liz Rawlinson, founder of gus + beau baby playmats about starting a business during maternity leave and why none of us can do it all... Listen in to hear Liz share: An introduction to her business, what she sells and why she created it (00:58) Why she started a business during
- [Write your first book – with Steph Caswell](https://vickiweinberg.com/captivate-podcast/writeyourfirstbook/) - Do you have a book inside you? We’ve had a few authors on the podcast so far - now it’s your turn! Steph Caswell is an author who also helps service providers to write their own non-fiction book, with her simple step-by-step process. Listen in to hear Steph share: An introduction to herself and her
- [Running a handmade business alongside a full-time job – with Nicola Harman, Silk Jasmine](https://vickiweinberg.com/captivate-podcast/running-a-handmade-business-alongside-a-full-time-job-with-nicola-harman-silk-jasmine/) - Today I talk to Nicola Harman, Silk Jasmine, about starting up and running a handmade products business alongside a full-time job. We talk logistics, why it’s OK (maybe even necessary!) to get help and the importance of not comparing your handmade products to others. Listen in to hear Nicola share: An introduction to her business and
- [How to successfully launch a product on Amazon or rescue one that’s not selling](https://vickiweinberg.com/captivate-podcast/how-to-successfully-launch-a-product-on-amazon-or-rescue-one-thats-not-selling/) - Do you ever struggle to find your own product listing on Amazon? Or maybe you know you have a good product and you’re just tired of not making enough sales. It could be that you need help with shifting that stock you've sent in for FBA. If any of this sounds familiar, this is the
- [Creating and selling products you love - with Kate Towers](https://vickiweinberg.com/captivate-podcast/creating-and-selling-products-you-love-with-kate-towers/) - Kate Towers designs and creates colourful, feelgood prints, cards and homeware, helping bring colour into people's lives. Listen in to hear Kate share: An introduction to her business and what she creates and sells (00:57) How she learnt the skills she uses to design and create her products (03:01) How she went about finding suppliers
- [Creating sustainable products with Nancy Powell, HERD Bags](https://vickiweinberg.com/captivate-podcast/creating-sustainable-products-with-nancy-powell-herd-bags/) - HERD makes hardworking reusable bags from waste plastic bottles. The bags come in a range of sizes in joyful and vibrant designs. Each HERD bag is wipe clean, has a zipped internal pocket and a double cotton handle for easy carrying. HERD was launched in 2019 by Nancy Powell. After working with a range of
- [Should I sell my products on Amazon?](https://vickiweinberg.com/captivate-podcast/is-amazon-the-right-marketplace-for-you/) - I sell my own products on Amazon. I get lots of enquiries from people wanting to start selling on Amazon and I help and work with a lot of Amazon sellers every single day. I see a lot of people do well - but I also see people who don’t do as well and that’s
- [What's Your USP?](https://vickiweinberg.com/captivate-podcast/whats-your-usp/) - What is your product’s USP (Unique Selling Point) and is it important to have one? Something I see a lot, particularly on Amazon, are ‘copycat products’ - where someone is ordering the exact replica of something already selling, then branding it themselves. It got me thinking, why would a customer buy this version of the
- [Maximising the potential of Etsy with Silvina De Vita, My Papercut Forest](https://vickiweinberg.com/captivate-podcast/maximising-the-potential-of-etsy-with-silvina-de-vita-my-papercut-forest/) - Silvina De Vita is a designer and paper artist and runs her own online business My Papercut Forest. My Papercut Forest is a playground for Silvina’s imagination, a place to try out new ideas, artworks and designs. Silvina creates, makes and sells a range of artworks including paper cut sculpture boxes, miniature paper domes, illustrations,
- [How to build a business that works for you and your family, with Jess Heagren, That Works For Me](https://vickiweinberg.com/captivate-podcast/how-to-build-a-business-that-works-for-you-and-your-family-with-jess-heagren-that-works-for-me/) - Jess Heagren is the CEO and Cofounder of That Works For Me™ - a progressive digital B2B platform that connects exceptional, proven talent with businesses that need it. That Works For Me embrace and promote flexible working to combat the lack of gender diversity in the UK, which is estimated to cost £189bn in GDP
- [How To Be A Bestselling Self Published Author with Alice Clover](https://vickiweinberg.com/captivate-podcast/how-to-be-a-bestselling-self-published-author-with-alice-clover/) - TITLE: 75 How To Be A Bestselling Self Published Author with Alice Clover Alice Clover is a highly successful self-published children’s author. Her first book ‘Girls Love To Fart’ was released in 2020, and Alice has just released her second book ‘Princesses Don't have Stinky Bums'. Alice is passionate about encouraging girls to love themselves,
- [How To Work With Influencers With Donna Jackson](https://vickiweinberg.com/captivate-podcast/how-to-work-with-influencers-with-donna-jackson/) - Donna Jackson is an Influencer of The Curious Mummy and founder of Suped Up Social, a digital marketing service for small businesses, startups, and creatives. Suped Up Social shows brands how to identify & connect with their audience by using a blend of pr, events, marketing & social media to form a kick-ass digital marketing
- [Transitioning From Craft Fairs To Selling Online with Barbara Keen, All Day Bags](https://vickiweinberg.com/captivate-podcast/transitioning-from-craft-fairs-to-selling-online-with-barbara-keen-all-day-bags/) - TITLE: 77 Transitioning From Craft Fairs To Selling Online with Barbara Keen, All Day Bags EPISODE NOTES **Please remember to rate and review the podcast - it really helps others to find it.** Today I am speaking to Barbara Keen, of All Day Bags. Barbara makes quality bags for people on the go, the colours
- [From Concept To Selling On Amazon with Tom Dowman, Pago Baby](https://vickiweinberg.com/captivate-podcast/tom-dowman-pago-baby/) - TITLE: 78 From Concept To Selling On Amazon with Tom Dowman, Pago Baby EPISODE NOTES **Please remember to rate and review the podcast - it really helps others to find it.** Today I am speaking to Tom Dowman, of Pago Baby. Full disclosure, Tom is a client of mine. Tom has a full-time job as
- [What to do when things go wrong on Amazon](https://vickiweinberg.com/captivate-podcast/what-to-do-when-things-go-wrong-on-amazon/) - TITLE: 79 What to do when things go wrong on Amazon Amazon is an amazing marketplace, but sometimes things can go wrong. A lot of people contact me when things have gone wrong, and they cannot figure out how to fix it. I also know lots of people who have given up selling on Amazon
- [Selling Products And Services As A Creative Business - with Prithi Brinkley Art](https://vickiweinberg.com/captivate-podcast/selling-products-and-services-as-a-creative-business-with-prithi-brinkley-art/) - Listen in to hear Prithi Brinkley, of Prithi Brinkley Art, share the process of how lockdown encouraged her to develop her photography business and start selling her work as accessible, limited edition fine art prints. EPISODE NOTES: Prithi is a London-based photographer who creates accessible fine art limited edition digital prints in a variety of
- [How To Brand Your Physical Products - with Cara Bendon](https://vickiweinberg.com/captivate-podcast/how-to-brand-your-physical-products-with-cara-bendon/) - Cara is a branding specialist with 13 years of experience who has created over 60 brands for entrepreneurs and small businesses and helped hundreds more via branding workshops. Having worked with both national brands and early-stage start-ups, she says she firmly believes that every small business can use the same techniques as household names to
- [How To Sell Your Products On Social Media - with Emma Peries, Digital Mother](https://vickiweinberg.com/captivate-podcast/how-to-sell-your-products-on-social-media-with-emma-peries-digital-mother/) - Emma Peries of Digital Mother helps mums in business learn how to succeed on socials through training. Today she shares her knowledge to explain how you can sell your products by harnessing the power of social media. EPISODE NOTES **Please remember to rate and review the podcast - it really helps others to find it.**
- [How To Set Up An Effective E-Commerce Store - with Anna Heneback](https://vickiweinberg.com/captivate-podcast/how-to-set-up-an-effective-e-commerce-store-with-anna-heneback/) - Anna Heneback is an E-commerce Consultant working with SMEs to sell more online, with 15 years of industry experience from Net-a-Porter and H&M who shares her top tips and strategies for getting the best performance from your E-Commerce store. EPISODE NOTES **Please remember to rate and review the podcast - it really helps others to
- [Creating and selling planners - with Janet Murray](https://vickiweinberg.com/captivate-podcast/creating-and-selling-planners-with-janet-murray/) - Janet Murray is one of the UK's leading content marketing experts and creator of the Courageous Content Planner - an A4 desk planner packed with content ideas/prompts, planning templates, and checklists. Janet joins me on the podcast today to share the process of creating and selling a planner, and her tips for creating your own
- [Preparing to sell your products at Christmas - with Catherine Erdly](https://vickiweinberg.com/captivate-podcast/preparing-to-sell-your-products-at-christmas-with-catherine-erdly/) - Christmas is coming! Catherine Erdly is the founder of the Resilient Retail Club, and helps product businesses start, grow and scale profitable businesses that last. In this podcast, Catherine shares her top tips for how you can prepare to sell your products this Christmas. EPISODE NOTES **Please remember to rate and review the podcast -
- [Pivoting your product based business - with Puvan Briah](https://vickiweinberg.com/captivate-podcast/pivoting-your-product-based-business-with-puvan-briah/) - Puvan Briah is the founder of Sabhalo, the Mental Maintenance Store. Puvan is on a mission to help other empaths, people pleasers, and perfectionists to stop burning out through her self care boxes and her podcast “The Burnout Brigade.” EPISODE NOTES **Please remember to rate and review the podcast - it really helps others to
- [Getting ready to launch your first product - with Louise Almond](https://vickiweinberg.com/captivate-podcast/getting-ready-to-launch-your-first-product-with-louise-almond/) - Louise Almond is the founder of Amelia Anne Ltd, a brand designing fashionable, discreet and comfortable breastfeeding wear so that you can feed with confidence in any situation. Amelia Anne is currently in pre-launch, with Louise planning to release her first collection of 3 items in 2022. EPISODE NOTES **Please remember to rate and review
- [Why your product needs to be on Amazon - with Cara Sayer, Snooze Shade](https://vickiweinberg.com/captivate-podcast/why-your-product-needs-to-be-on-amazon-with-cara-sayer-snooze-shade/) - Cara Sayer is the inventor and entrepreneur behind SnoozeShade, a bestselling range of baby sun and sleep shades, and shares her story from starting out in 2008, through starting to sell on Amazon in 2014 to where the business is now. EPISODE NOTES **Please remember to rate and review the podcast - it really helps
- [How to make wholesale work - with Sasha Gupta, Cheeky Zebra](https://vickiweinberg.com/captivate-podcast/how-to-make-wholesale-work-with-sasha-gupta-cheeky-zebra/) - Sasha Gupta of Cheeky Zebra, designs and sells fun and cheeky greeting cards for real life. EPISODE NOTES **Please remember to rate and review the podcast - it really helps others to find it.** Today on the podcast I'm talking to Sasha Gupta of Cheeky Zebra. Sasha designs and sells fun and cheeky greeting cards
- [How to find investment for your business - with Gemma Whates](https://vickiweinberg.com/captivate-podcast/how-to-find-investment-for-your-business-with-gemma-whates/) - Gemma Whates helps mothers to start and grow a business alongside raising a family, via start-up courses and the ALL by MAMA community. EPISODE NOTES **Please remember to rate and review the podcast - it really helps others to find it.** Today on the podcast I'm talking to Gemma Whates of All By Mama. Gemma
- [How to sell your products on Pinterest - with Lianne Harris, Pinned Social](https://vickiweinberg.com/captivate-podcast/how-to-sell-your-products-on-pinterest-with-lianne-harris-pinned-social/) - Lianne Harris of Pinned Social helps small businesses increase sales and website traffic by building brand awareness on Pinterest. EPISODE NOTES **Please remember to rate and review the podcast - it really helps others to find it.** Today on the podcast I'm talking to Lianne Harris of Pinned Social. Lianne helps small businesses increase sales
- [The benefits of being creative - with Kinga Hofman](https://vickiweinberg.com/captivate-podcast/the-benefits-of-being-creative-with-kinga-hofman/) - Kinga Hoffman is the founder of House of Culture in Brighton, a creative collective connecting communities across Brighton through art, culture, and wellbeing. The House of Culture hosts sessions, workshops, and events for all. EPISODE NOTES **Please remember to rate and review the podcast - it really helps others to find it.** This podcast is
- [Merry Christmas 2021 - a message from Vicki](https://vickiweinberg.com/captivate-podcast/merry-christmas-2021-a-message-from-vicki/) - A special Christmas message from your host, Vicki Weinberg. EPISODE NOTES **Please remember to rate and review the podcast - it really helps others to find it.** I started this weekly podcast in March 2020, (that wasn’t planned!) and have now recorded 92 episodes without a break. It’s been an eventful period that has encompassed
- [Tiny Chipmunk Update with Vicki Weinberg](https://vickiweinberg.com/captivate-podcast/tiny-chipmunk-update-with-vicki-weinberg/) - This is a solo episode, featuring host Vicki Weinberg, giving an update on her own businesses, and sharing some big changes that she is making in 2022. EPISODE NOTES **Please remember to rate and review the podcast - it really helps others to find it.** With a New Year I thought it was a perfect
- [How to make your customer experience more inclusive (and make more sales) - with Jodie Greer, Be People Smart](https://vickiweinberg.com/captivate-podcast/how-to-make-your-customer-experience-more-inclusive-and-make-more-sales-with-jodie-greer-be-people-smart/) - Jodie Greer, founder of Be People Smart, joins podcast host Vicki Weinberg to share some simple ways to make your customer experience more inclusive for everyone. EPISODE NOTES **Please remember to rate and review the podcast - it really helps others to find it.** Today. I am delighted to be joined by Jodie Greer, founder
- [5 Reasons to consider selling your products on Amazon with Vicki Weinberg](https://vickiweinberg.com/captivate-podcast/5-reasons-to-consider-selling-your-products-on-amazon-with-vicki-weinberg/) - Amazon expert and Bring Your Ideas To Life Podcast host Vicki Weinberg shares 5 reasons to consider selling your products on Amazon. EPISODE NOTES **Please remember to rate and review the podcast - it really helps others to find it.** Where are you in your product journey? You might be selling your products on your
- [Small business finances - with Wendy & Laughton Ross, Tonbridge Accountants](https://vickiweinberg.com/captivate-podcast/small-business-finances-with-wendy-laughton-ross-tonbridge-accountants/) - Wendy and Laughton Ross, the husband and wife team behind Tonbridge Accountants, join me to discuss finances for small businesses, and share their wealth of experience and knowledge with us, to equip us with the right skills and know how to understand and grow your business. EPISODE NOTES **Please remember to rate and review the
- [The importance of experimenting while creating your products - with Emma Sims, Soul Star Sanctuary](https://vickiweinberg.com/captivate-podcast/the-importance-of-experimenting-while-creating-your-products-with-emma-sims-soul-star-sanctuary/) - Emma Sims, is the founder of Soulstar Sanctuary Reiki practice in Tunbridge Wells. Emma is also an energy healer, a crystal therapist and intuitive guide. Emma has developed and created her own range of products, handcrafted aromatherapy blends called ‘Mood Sprays’, created to enhance and protect your energy and joins me today to share her
- [Creating your product, step-by-step - with Vicki Weinberg](https://vickiweinberg.com/captivate-podcast/creating-your-product-step-by-step-with-vicki-weinberg/) - Amazon expert and Bring Your Ideas To Life Podcast host Vicki Weinberg shares the step by step process for creating your first product. EPISODE NOTES **Please remember to rate and review the podcast - it really helps others to find it.** In many of my podcast episodes I talk with guest experts and product creators
- [How to protect your product ideas - with Mandy Haberman](https://vickiweinberg.com/captivate-podcast/how-to-protect-your-product-ideas-with-mandy-haberman/) - Mandy Haberman is a successful inventor and entrepreneur, who has created a range of infant feeding products which she has invented and successfully brought to market. She is a recognised authority on corporate theft and patent infringement, having successfully defended her own intellectual property in the USA, UK and Europe. Mandy joins host Vicki Weinberg,
- [My first year - with Vicki Weinberg](https://vickiweinberg.com/captivate-podcast/my-first-year-with-vicki-weinberg/) - Amazon consultant and Bring Your Ideas To Life Podcast host Vicki Weinberg celebrates the 100th episode of her podcast by looking back and reviewing her first year running a product based business. EPISODE NOTES **Please remember to rate and review the podcast - it really helps others to find it.** I can’t believe this is
- [Taking part in an accelerator to grow your business - with Stephanie Orr](https://vickiweinberg.com/captivate-podcast/taking-part-in-an-accelerator-to-grow-your-business-with-stephanie-orr/) - EPISODE NOTES **Please remember to rate and review the podcast - it really helps others to find it.** This week’s guest is Stephanie Orr. Steph is a screen printer and founder of Flat102 and Co Founder of The Indie Collective. Steph created Flat102 to bring a colourful and uplifting dose of cheerfulness for your home.
- [How to create an integrated range of products & services - with Meera Bhogal](https://vickiweinberg.com/captivate-podcast/how-to-create-an-integrated-range-of-products-services-with-meera-bhogal/) - Meera Bhogal helps people to understand how food can nourish our body and mind to support optimal health, using a holistic approach via her website, products and services Meera’s Made From Scratch. EPISODE NOTES **Please remember to rate and review the podcast - it really helps others to find it.** This week’s guest is Meera
- [How to run a successful crowdfunding campaign - with Jes Baily, Crowdfund 360](https://vickiweinberg.com/captivate-podcast/how-to-run-a-successful-crowdfunding-campaign-with-jes-baily-crowdfund-360/) - Jes Bailey is the founder of Crowdfund 360 and helps organisations run successful crowdfunding campaigns so that they can bring their products to life and build their customer base with more ease. EPISODE NOTES **Please remember to rate and review the podcast - it really helps others to find it.** I’ve been asked to do
- [Creating products with a cause - with Trish ODwyer - Autism Threads](https://vickiweinberg.com/captivate-podcast/creating-products-with-a-cause-with-trish-odwyer-autism-threads/) - EPISODE NOTES **Please remember to rate and review the podcast - it really helps others to find it.** This week is World Autism Acceptance week. and today I'm speaking with Trish O'Dwyer from a company called Autism Threads. Trish is the founder of an online shop that sells t-shirts, prints and accessories to raise positive
- [Creating a business you love - with Charlotte Phillips, Rugsy Lugsy](https://vickiweinberg.com/captivate-podcast/104-creating-a-business-you-love-with-charlotte-phillips-rugsy-lugsy/) - EPISODE NOTES **Please remember to rate and review the podcast - it really helps others to find it.** This week’s guest is Charlotte Philips of RugsyLugsy. Charlotte and her husband Neil handcraft home and giftware from reclaimed wood, which they sell online and in person at farmers and craft markets. I loved talking to Charlotte,
- [How to get press coverage for your small business - with Jenna Farmer, The Bloglancer](https://vickiweinberg.com/captivate-podcast/how-to-get-press-coverage-for-your-small-business-with-jenna-farmer-the-bloglancer/) - Jenna Farmer, the Bloglancer, helps small businesses get visible through amazing blog content and getting featured in the media. EPISODE NOTES **Please remember to rate and review the podcast - it really helps others to find it.** This week on the podcast we are talking about 2 things: blogging and how to get your products
- [Common Amazon issues and how to resolve them - with Vicki Weinberg](https://vickiweinberg.com/captivate-podcast/common-amazon-issues-and-how-to-resolve-them-with-vicki-weinberg/) - I share my top tips for how to resolve and solve common issues you may encounter when selling on Amazon. EPISODE NOTES **Please remember to rate and review the podcast - it really helps others to find it.** Today on the podcast I want to talk about common issues that you can come across when
- [How writing a book can support your business - with Marina Fernandez Julian](https://vickiweinberg.com/captivate-podcast/how-writing-a-book-can-support-your-business-with-marina-fernandez-julian/) - Coach and NLP Trainer Marina Fernandez Julian shares how writing a book has strengthened and enhanced her business. EPISODE NOTES **Please remember to rate and review the podcast - it really helps others to find it.** Today I have a fantastic interview for you with Marina Fernandez Julian. Marina is a coach and NLP master
- [3D printing your own products to sell - with Raksha Patel, Reflect with Raksha](https://vickiweinberg.com/captivate-podcast/3d-printing-your-own-products-to-sell-with-raksha-patel-reflect-with-raksha/) - Raksha Patel, of Reflect with Raksha, shares how her YouTube channel about bullet journaling led to the creation of a successful product business 3D printing stencils to help fellow bullet journalers. EPISODE NOTES **Please remember to rate and review the podcast - it really helps others to find it.** Today I’m interviewing a YouTube sensation,
- [Creating a Sustainable Business - with Georgina Robinson, Juniper Studio](https://vickiweinberg.com/captivate-podcast/creating-a-sustainable-business-with-georgina-robinson-juniper-studio/) - Juniper Studio create bespoke keepsakes, gifts and decor. With a passion for treasuring the small things in life, they pride themselves on sustainability, crafting keepsakes for families to look back on and treasure for generations to come. EPISODE NOTES **Please remember to rate and review the podcast - it really helps others to find it.**
- [15 Ways To Give Your Product Sales A Boost - with Vicki Weinberg](https://vickiweinberg.com/captivate-podcast/15-ways-to-give-your-product-sales-a-boost-with-vicki-weinberg/) - EPISODE NOTES **Please remember to rate and review the podcast - it really helps others to find it.** What is the one thing we all want to do? Sell more of our products. I thought I would share some ideas that worked for me when I ran my own product-based business, Tiny Chipmunk, and things
- [Creating a food business and getting stocked in major supermarkets - with Marieke Syed - Snackzilla](https://vickiweinberg.com/captivate-podcast/creating-a-food-business-and-getting-stocked-in-major-supermarkets-with-marieke-syed-snackzilla/) - Born out of a mum’s frustration to find healthy filling snacks for her two boys, SNACKZILLA soft-baked oat cookies are made especially for kids, supporting them to live healthier lives without compromising on taste or fun. EPISODE NOTES **Please remember to rate and review the podcast - it really helps others to find it.** Marieke
- [Moving your products business online - with Amanda Davey, Tilia Publishing](https://vickiweinberg.com/captivate-podcast/moving-your-products-business-online-with-amanda-davey-tilia-publishing/) - Amanda Davey writes books and produces greeting cards that celebrate the beauties and quirkiness of the world around us in all its richness. The underpinning idea is to help people to learn more about what they can see around them, without them fully realising they are learning! There is unpredictability in non-fiction and that’s where
- [How to formulate a haircare range (and do it sustainably) with Laurence Quinnell, Leonora Haircare](https://vickiweinberg.com/captivate-podcast/how-to-formulate-a-haircare-range-and-do-it-sustainably-with-laurence-quinnell-leonora-haircare/) - EPISODE NOTES **Please remember to rate and review the podcast - it really helps others to find it.** Today on the podcast I’m talking to Laurence Quinnell from Leonora Haircare. I actually have two businesses on the podcast in the next couple of weeks who sell hair products. The reason for this is they make
- [How to price your products - with Vicki Weinberg](https://vickiweinberg.com/captivate-podcast/how-to-price-your-products-with-vicki-weinberg/) - EPISODE NOTES **Please remember to rate and review the podcast - it really helps others to find it.** Today’s episode is all about pricing, in particular how to work out the price for your product. There is a plethora of information online about how to work out your product price, from working out manufacturing costs,
- [Preparing to sell your products at Christmas - with Catherine Erdly](https://vickiweinberg.com/captivate-podcast/preparing-to-sell-your-products-at-christmas-with-catherine-erdly-2/) - Catherine Erdly is the founder of the Resilient Retail Club, and helps product businesses start, grow and scale profitable businesses that last. In this podcast Catherine shares her top tips for how you can prepare to sell your products this Christmas. EPISODE NOTES **Please remember to rate and review the podcast - it really helps
- [How to take and edit your own product photos (using a smartphone) - with Jade Tinkler](https://vickiweinberg.com/captivate-podcast/how-to-take-and-edit-your-own-product-photos-using-a-smartphone-with-jade-tinkler/) - Jade Tinkler is an award-winning portrait photographer, who specialises in helping women to be seen, celebrated and empowered - particularly those over the age of 40. She helps women to realise that they are photogenic, through creating beautiful portraits that they love and are proud of. Jade also helps female business owners and entrepreneurs to
- [Supply Chain Transparency - with Nadia Hussain - Hair Loving](https://vickiweinberg.com/captivate-podcast/supply-chain-transparency-with-nadia-hussain-hair-loving/) - Nadia Hussain is the founder of Hair Loving who create hair products for all stages of life. Hair Loving specialise in promoting hair growth and health from childhood to postpartum and menopause. EPISODE NOTES **Please remember to rate and review the podcast - it really helps others to find it.** Today on the podcast I
- [How to package and present your products - with Vicki Weinberg](https://vickiweinberg.com/captivate-podcast/how-to-package-and-present-your-products-with-vicki-weinberg/) - EPISODE NOTES This week on the podcast my focus is packaging, and how you present the products that you are going to sell. It’s an episode packed full of practical advice, that takes you through all the different things to consider when putting together the packaging for your product. Firstly I share why good packaging
- [Working with a team of makers - with Chloe Hannay - Willow & Bert Interiors](https://vickiweinberg.com/captivate-podcast/working-with-a-team-of-makers-with-chloe-hannay-willow-bert-interiors/) - Today on the podcast I am talking to Chloe Hannay, founder of Willow & Bert Interiors. Chloe is an interior designer and soft furnishings consultant who also creates bespoke beautiful handcrafted curtains, blinds, cushions, and other soft furnishings, which are always finished with a Willow and Bert signature flourish. I absolutely love talking to Chloe.
- [How to start, launch and scale your product business - with Nicole Higgins - The Retail Coach](https://vickiweinberg.com/captivate-podcast/how-to-start-launch-and-scale-your-product-business-with-nicole-higgins-the-retail-coach/) - Today my guest on the podcast is Nicole Higgins. Nicole has worked as a buyer and head of buying for over 18 years for retailers such as Primark, M&S, Debenhams and George at Asda, gaining experience in buying, product development, strategy and leadership and global sourcing. In 2020 she established the Buyer and Retail Coach
- [Paperchase owes me over £22,000 - with Angela Chick](https://vickiweinberg.com/captivate-podcast/paperchase-owes-me-over-22-000-with-angela-chick/) - Today my guest on the podcast is Angela Chick. Angela is an illustrator and designer with a love for colour and kindness. She creates unique gifts and greeting cards for people who care about other people. I first heard about Angela in a post by Holly Tucker, where she was talking about the fact that
- [Things to do with your Amazon Seller Central account this Summer - with Vicki Weinberg](https://vickiweinberg.com/captivate-podcast/123-things-to-do-with-your-amazon-seller-central-account-this-summer-with-vicki-weinberg/) - Are you an Amazon seller? This episode is for you. Much as we would all love to sit back and watch the sales roll in, we know that there is a little bit more to it. In this episode I am sharing my top tips of things that you could do over the summer when
- [The importance of knowing your numbers - with Tas - Very Craftea](https://vickiweinberg.com/captivate-podcast/the-importance-of-knowing-your-numbers-with-tas-very-craftea/) - Today on the podcast I'm talking to Tas from Very Craftea. Tas exists to help all people create moments, to feel comforted and included by creating the best products accessible to everyone without compromise. Tas sells two separate product lines in her business, organic teas and craft kits, hence Very Craftea. We spoke about Tas’s
- [Selling sustainable partyware - with Ciara Westhead - Pico](https://vickiweinberg.com/captivate-podcast/selling-sustainable-partyware-with-ciara-westhead-pico/) - Today on the podcast I'm talking to Ciara Westhead from Pico. Pico brings sustainability to all occasions with a current focus on children's events. Ciara sells sustainable partyware, and we had a really great conversation about why she chose to start a business selling these products, some of the issues around sourcing them, and other
- [Create a product to sell in 10 weeks - with Vicki Weinberg](https://vickiweinberg.com/captivate-podcast/create-a-product-to-sell-in-10-weeks-with-vicki-weinberg/) - Did you know you can create a product to sell in 10 weeks? When I started out it took me a lot longer. I had no idea what I was doing, went down various rabbit holes on Youtube and wasted a lot of time and money. Fast forward to my subsequent products when I knew
- [Knowing your customer - with Siena Dexter - SmashBrand](https://vickiweinberg.com/captivate-podcast/knowing-your-customer-with-siena-dexter-smashbrand/) - Today my guest on the podcast is Siena Dexter. Siena is the Director of Brand Strategy and Associate Partner at Smashbrand, where she helps Consumer Packaged Goods (CPG) brands win on shelf through quantified consumer metrics. Siena’s main interest is in Behavioural Economics and quantifiable ways to predict human behaviour - which happens to be
- [Continually adapting your business - with Holly Watson, The Zero Waste Company](https://vickiweinberg.com/captivate-podcast/continually-adapting-your-business-with-holly-watson-the-zero-waste-company/) - Today on the podcast, I'm talking to Holly Watson. Holly is the co-founder of the Zero Cafe and Emporium, a plastic free cafe in community space in the heart of Tunbridge Wells. The Ethical Emporium provides an opportunity to offer local independent designers, makers, and brands to showcase their sustainable artists and wears all under
- [BONUS podcast episode - should you join my Group Product Creation programme (plus common concerns answered)](https://vickiweinberg.com/captivate-podcast/bonus-podcast-episode-should-you-join-my-group-product-creation-programme-plus-common-concerns-answered/) - In this bonus episode I share a bit about my group product creation programme, which opens for registration today. Listen in to me share: What my group product creation programme is (00:35) Who it is for (03:09) Talking through some of your concerns and queries (06:05) How you can contact me to find out more
- [Why you should be selling your products on TikTok - with Anna Frapwell](https://vickiweinberg.com/captivate-podcast/why-you-should-be-selling-your-products-on-tiktok-with-anna-frapwell/) - Today’s podcast is one I have today's episode is one I've been wanting to record for a while, because today we are talking about TikTok and specifically how to sell your products on TikTok. So I've been looking around for a while for an expert that could talk to us about this. Enter Anna Frapwell.
- [Getting ready to launch your first product- with Laura Gillett, Stomperz Shoes](https://vickiweinberg.com/captivate-podcast/getting-ready-to-launch-your-first-product-with-laura-gillett-stomperz-shoes/) - Today on the podcast I'm speaking to Laura Gillett. Laura is the founder of Stomperz, a children's shoe brand specialising in wide fitting shoes in fun, affordable styles, which have just launched. Laura and I talked about what it takes to come up with an idea, and then implement an idea for a product. The
- [My experience attending the Top Drawer Trade Show - with Vicki Weinberg](https://vickiweinberg.com/captivate-podcast/my-experience-attending-the-top-drawer-trade-show-with-vicki-weinberg/) - Have you ever wondered what a trade show is like? This week I am sharing my experiences at the Top Drawer Trade Show, one of the premier retail trade shows in the UK, a 3 day event at Olympia in London. I share what the experience was like as a visitor, which booths stood out
- [Creating products to support causes you care about - with Elizabeth Rees - Eliza Eliza](https://vickiweinberg.com/captivate-podcast/creating-products-to-support-causes-you-care-about-with-elizabeth-rees-eliza-eliza/) - Today on the podcast I'm speaking with Elizabeth Rees, the founder of Eliza Eliza. Eliza Eliza is a bag and accessories brand based in Cardiff, Wales, aiming to empower you to start conversations about the causes you care about. The hashtag Elizabeth uses for her business is Carry Your Cause. We spoke about the causes
- [Leaving your career to start a new business - with Demi Pendakis - Find Your Glow Ltd](https://vickiweinberg.com/captivate-podcast/leaving-your-career-to-start-a-new-business-with-demi-pendakis-find-your-glow-ltd/) - My guest on the podcast this week is Demi Pendakis. Demi created his business Find Your Glow (FYG) in 2020 through the covid pandemic, an affordable luxury, sustainable home fragrance brand producing scented candles, diffusers, washes & lotions. In the 2 years they’ve been trading they have won the prestigious 2022 Home Fragrance Gift of
- [All you need to know about exhibiting at tradeshows - Therese Ørtenblad - Small Business Collaborative](https://vickiweinberg.com/captivate-podcast/all-you-need-to-know-about-exhibiting-at-tradeshows-therese-rtenblad-small-business-collaborative/) - This episode is all about trade shows: which ones to exhibit at, how to put a stand together, what you need to take, what you should be prepping, and how to make the most of the opportunities there. Who better to have on the podcast to talk us through all things trade shows than Therese
- [3 ways to come up with product ideas that will sell](https://vickiweinberg.com/captivate-podcast/3-ways-to-come-up-with-product-ideas-that-will-sell/) - Today I want to go back to the beginning and talk about how to come up with product ideas that will sell. This is one of the first episodes I recorded, and most listened to, and I thought now was a good time to rerecord and update it. Here are my top 3 suggestions for
- [How to create a children's fashion brand - with Claire Grant - OriOrso](https://vickiweinberg.com/captivate-podcast/how-to-create-a-childrens-fashion-brand-with-claire-grant-oriorso/) - Today I'm speaking with Claire Grant from OriOrso. OriOrso is a colorful unisex baby brand created to make parents lives easier for clever design without compromising on style. The hero product is the jogger socks, so printed jogging bottoms with non-slip socks attached into the hem to keep socks on all day long. And any
- [How to safely formulate cosmetics - with Dalia Hawley](https://vickiweinberg.com/captivate-podcast/how-to-safely-formulate-cosmetics-with-dalia-hawley/) - Today I'm talking to Dalia Hawley from Dalia Botanique. Dalia sells her own botanical beauty products, so she formulates all of her and makes all of her products herself. Dalia’s products are aimed for people who like spending a lot of time outdoors who love gardening and want a minimal skin care routine that's still
- [Sourcing and selling sustainable products - with Vic Wood - Greener Beauty](https://vickiweinberg.com/captivate-podcast/vic-wood-greener-beauty/) - Today I'm talking with Vic Wood from Greener Beauty. Greener Beauty is an online store where you can find all the ethical, vegan and cruelty-free and natural beauty products that you love all in one place. Vic shares how she went about sourcing products for her business, ensuring that they meet her ethical standards and
- [5 free ways to validate your product ideas](https://vickiweinberg.com/captivate-podcast/5-free-ways-to-validate-your-product-ideas/) - So you’ve got a great idea for a product. What do you do next? One of the single most important things you can do is to validate your product idea before you go ahead and start creating or manufacturing your product. I want you to have to be confident that your product will sell before
- [Selling and marketing a superfood - with Simon Fineman - Haskapa](https://vickiweinberg.com/captivate-podcast/selling-and-marketing-a-superfood-with-simon-fineman-haskapa/) - My guest on the podcast today is Simon Fineman, who together with his wife, Dr. Evie Kemp runs Haspaka, a company selling nutritious products made from the little known but amazing haskap berry. In a previous life, Simon ran a large timbering court importing company pioneering the use of sustainable timbers for industry and construction.
- [Using email marketing to sell your products - with Shona Chambers](https://vickiweinberg.com/captivate-podcast/using-email-marketing-to-sell-your-products-with-shona-chambers/) - Today on the podcast, I'm delighted to have Shona Chambers join me. Shona is a returning guest, who first appeared on the podcast 2 years ago. Um, Shona is a marketing consultant and she's here today to talk specifically about how to grow your email list. She talks about why it's important for small businesses
- [Business impact vs business growth - with Kresse Wesling - Elvis & Kresse](https://vickiweinberg.com/captivate-podcast/business-impact-vs-business-growth-with-kresse-wesling-elvis-kresse/) - Kresse Wesling, CBE, is a multi-award winning environmental entrepreneur. After first meeting the London Fire Brigade in 2005, Kresse launched Elvis & Kresse, which rescues and transforms decommissioned fire hose into innovative lifestyle products and returns 50% of profits to the Fire Fighters Charity.The company now collects 12 different waste streams and has several charitable
- [20 Top Tips from Product Creators](https://vickiweinberg.com/captivate-podcast/20-top-tips-from-product-creators/) - This week I thought I'd re-release one of my very favourite ever episodes. If you’re a regular listener you’ll know I ask all product creators who join me on the show for their number 1 piece of advice. For episode 50, I put together a compilation of 20 of the best tips I'd heard from
- [How to launch a fashion brand - with Helen Barker - the Fika Edit](https://vickiweinberg.com/captivate-podcast/how-to-launch-a-fashion-brand-with-helen-barker-the-fika-edit/) - Helen Barker is the co-founder of Fika. Helen’s aim is to create a positive impact in the fashion industry through my slower paced, sustainably conscious brand. We talked about the fashion industry as a whole, and some of the issues that Helen sees with the industry. We discussed how Helen is trying to change this
- [How to get started wholesaling your products - with Ami Rabheru - The Retail Business Hub](https://vickiweinberg.com/captivate-podcast/how-to-get-started-wholesaling-your-products-with-ami-rabheru-the-retail-business-hub/) - Have you considered wholesaling your products? Or are you looking for a fresh take on how to do this? Today’s podcast guest is perfectly positioned to share a wealth of knowledge on this topic. Ami Rabheru is the founder of The Retail Business Hub and Scale with Wholesale® Academy. Ami is a Retail business consultant
- [Creating a product to solve a problem - with Laura Seago - Futliit](https://vickiweinberg.com/captivate-podcast/creating-a-product-to-solve-a-problem-with-laura-seago-futliit/) - This week my guest on the podcast is Laura Seago from Futliit. Futliit makes LED backpacks that use tech to make you properly visible. Our smart light-up backpacks are ideal for kids walking to school, commuters and in fact anyone who needs to be seen at night. Laura is a wonderful example of someone who
- [Thinking about working with me in 2023?](https://vickiweinberg.com/captivate-podcast/thinking-about-working-with-me-in-2023/) - In this week’s episode, I share the ways that I can support you and your small business. I specialise in promoting small businesses on Amazon. I know Amazon is not for everyone. So I wanted to share why I work on this platform, and the advantages I believe it offers small businesses. I am not
- [Selling to retailers using wholesale platforms - with Em Royston- Chasing Threads](https://vickiweinberg.com/captivate-podcast/selling-to-retailers-using-wholesale-platforms-with-em-royston-chasing-threads/) - This week my guest on the podcast is Em Royston from Chasing Threads. Chasing Threads make stitchable accessories and cross stitch kits for the modern world. The first collection of unique, stylish and functional accessories that can be stitched and personalised, born from the idea to 'sew where you go'. Em has an interesting background,
- [Selling a product people don't know they need - with Iain Moore - BGreater Shoes](https://vickiweinberg.com/captivate-podcast/selling-a-product-people-dont-know-they-need-with-iain-moore-bgreater-shoes/) - Today I'm talking with Iain Moore from BGreater Shoes. BGreater Shoes design and sell affordable kids foot friendly shoes which are designed to allow children’s feet to grow, develop and move more naturally than most high street brands, whilst importantly looking after parents wallets and time. Iain and I discussed why he set up BGreater
- [Jungle Scout – My favourite tool for selling on Amazon](https://vickiweinberg.com/captivate-podcast/junglescout-2/) - Something I get asked a lot is what software I use and recommend when working with Amazon. Over the years I’ve tried a lot - and my favourite is Jungle Scout. I’ve been using it for years, ever since I first started selling on Amazon and I’m still using it daily to help other Amazon
- [Knowing the true value of your products - with Lucy Herron - Sloafer](https://vickiweinberg.com/captivate-podcast/knowing-the-true-value-of-your-products-with-lucy-herron-sloafer/) - Today I'm talking with Lucy Herron, the founder of Sloafer, a women's shoe brand that handmakes ballerina pumps with an all day sneaker comfort sole. It’s a really powerful episode, as Lucy is incredibly articulate about the importance of valuing your product and yourself. Lucy explains how she has chosen to work with a factory
- [The challenges of creating a unique product - Chris Lefteri - Fixits](https://vickiweinberg.com/captivate-podcast/the-challenges-of-creating-a-unique-product-chris-lefteri-fixits/) - Chris Lefteri is a Materials Consultant, Designer and author of 9 books on materials. He is also the inventor and founder of Fixits, reusable eco-plastic moldable sticks, which you can use to repair all manner of things around the home and office. Chris shared how he turned a useful material into a marketable product and
- [Should you sell your product on Amazon? - with Vicki Weinberg](https://vickiweinberg.com/captivate-podcast/should-you-sell-your-product-on-amazon-with-vicki-weinberg/) - I work with a lot of Amazon sellers everyday, helping them set up and grow their Amazon account. I see a lot of people do well – but I also see people who don’t. What’s worse is that for some of them there are reasons for this, out of their control, and they might have
- [Curating products to sell - with Millie Jaspert - Spark Bubble](https://vickiweinberg.com/captivate-podcast/curating-products-to-sell-with-millie-jaspert-spark-bubble/) - Millie Jaspert is the founder of Spark Bubble,an online store selling bath-toys particularly for children aged 2-9 years old. Millie has developed some of these toys herself and others are a curated collection created by other brands. Millie is also a Primary Teacher so has chosen open-ended toys and shares suggestions for ways children can
- [How to create your own supplement brand  - with Leslie Kenny - Oxford Healthspan](https://vickiweinberg.com/captivate-podcast/how-to-create-your-own-supplement-brand-with-leslie-kenny-oxford-healthspan/) - Leslie Kenny is the Founder and CEO of Oxford Healthspan, an anti-aging supplement brand that contains spermidine, a potent organic compound that inhibits six of the nine hallmarks of aging. She is also a co-founder of Oxford Longevity, which brings together scientific experts to discuss the latest breakthroughs in health and aging by providing free
- [My experience on Dragons Den - Chris Lefteri , Fixits](https://vickiweinberg.com/captivate-podcast/bonus-my-experience-on-dragons-den-with-chris-lefteri-fixits/) - In episode 152 I spoke with Chris Lefteri from FixIts, who talked about his unique product. On 9 March 2023 Chris was on BBC’s Dragons Den. In this short episode, I speak with Chris about what it was like, what it involves and whether he’d recommend it as an experience! USEFUL RESOURCES: Episode 152 Fixits
- [Number one piece of advice for product creators - part 2](https://vickiweinberg.com/captivate-podcast/number-one-piece-of-advice-for-product-creators-part-2/) - It’s episode 155, and 3 years since I started this podcast. I've spoken to so many wonderful product creators and people who support product creators over the last three years, and I have learned so much from absolutely everyone that I spoke to. To celebrate I have put together a compilation of some of the
- [Charlie Day: How to sell more products](https://vickiweinberg.com/captivate-podcast/charlie-day-how-to-sell-more-products/) - Charlie Day is a multi-award-winning entrepreneur who has built three multi-six-figure businesses from the ground up. Charlie is passionate about helping business owners create more sales in their businesses and proclaims that ‘sales is easy if you just know how.’ She runs the free Facebook community for business owners, The Entrepreneurs Growth Club. This is
- [How to expand a family business - with Ryan Margolin - Professional Hair Labs](https://vickiweinberg.com/captivate-podcast/how-to-expand-a-family-business-with-ryan-margolin-professional-hair-labs/) - Ryan Margolin is the CEO of Professional Hair Labs, a cosmetic manufacturer who supply private label products and also custom formulate and contract manufacture for companies globally. Professional Hair Labs started off as a two-person family business and has now expanded massively with locations in the USA and Ireland and they sell their products to
- [How to curate a shop using Faire - with Jennifer Cooper - Kindred Spirits shop](https://vickiweinberg.com/captivate-podcast/how-to-curate-a-shop-using-faire-with-jennifer-cooper-kindred-spirits-shop/) - Today I'm talking to Jennifer Cooper. Jenny is the founder of Jennifer Cooper Timesaver, and with her team Jenny provides time saving support, support to small business owners and entrepreneurs. Jenny's also the founder of Kindred Spirits, a community for fellow small business owners that provides opportunities for connection and collaboration with unique events and
- [How to start selling on Amazon with Vicki Weinberg](https://vickiweinberg.com/captivate-podcast/how-to-start-selling-on-amazon-with-vicki-weinberg/) - How do you start selling on Amazon? In this episode I walk you through everything you need to know about setting yourself up and starting to sell on Amazon, from how to apply to become an Amazon seller, through deciding whether to fulfill orders by FBA or FBM, to what to do to encourage those
- [Selling tea sustainably - with Jenny Tse - Sipping Streams](https://vickiweinberg.com/captivate-podcast/selling-tea-sustainably-with-jenny-tse-sipping-streams/) - My guest today is Jenny Tse Sipping Streams Tea Company. Sipping Stream Tea Company is an international award-winning tea company and tea educator based in Alaska. Direct tea importer and master blenders. Creating community through their tea offerings: loose-leaf tea, custom blend specialty teas, matcha tea, fireweed honey, bubble tea kits, tea accessories and more!
- [How to create and sell a unique food product - with Dan Shearman - The Wilder Kitchen](https://vickiweinberg.com/captivate-podcast/how-to-create-and-sell-a-unique-food-product-with-dan-shearman-the-wilder-kitchen/) - My guest today is Dan Shearman of The Wilder Kitchen. Dan was originally a street food chef, and created the UK’s original chilli infused hot honey, Wilder Bee Hot Honey, which is sold into retailers and restaurants across the UK. Dan explains what Hot Honey is, how he came to create his own recipe, and
- [How to get the most out of Shopify (2.0) - with Elle Williamson - The Ecommerce Assistant](https://vickiweinberg.com/captivate-podcast/how-to-get-the-most-out-of-shopify-2-0-with-elle-williamson-the-ecommerce-assistantt/) - My guest today is Elle Williamson of The Ecommerce Assistant. Elle helps people build and grow their online businesses with the power of Shopify + Klaviyo to sell more online. Ella has made it her mission to teach everything she knows about ecommerce to founder-led businesses looking to thrive online. Elle joins me to explain
- [How to increase sales on Amazon  - with Vicki Weinberg](https://vickiweinberg.com/captivate-podcast/how-to-increase-sales-on-amazon-with-vicki-weinberg/) - This was an episode that I really wanted to record as I know that right now things are a little bit tough. Lots of businesses are seeing less sales, both on Amazon and elsewhere. So I wanted to share some really practical ideas of things you can do to improve your sales, cut down your
- [All about Pop Up shops - with Ami Rabheru](https://vickiweinberg.com/captivate-podcast/all-about-pop-up-shops-with-ami-rabheru/) - Ami Rabheru is the founder of the Retail Business Hub and Scale with Wholesale Academy. Ami is a returning podcast guest, last time Ami was sharing her advice about selling your products via wholesale, and this time she is back to talk about another topic she is really passionate and knowledgeable about - popup shops.
- [Working with customers to promote your business - with Charlotte Watts - Made on the Street](https://vickiweinberg.com/captivate-podcast/working-with-customers-to-promote-your-business-with-charlotte-watts-made-on-the-street/) - My guest today is Charlotte Watts, owner of Made on the Street. Charlotte makes stylish, affordable, sustainable clothing for babies and children. Charlotte set up her business in lockdown, teaching herself to sew, and sourcing original fabrics and prints online. Charlotte works closely with her customers, which informs the designs and patterns she makes. She
- [Creating products that break taboos - with Lucy Self - Save my Knickers](https://vickiweinberg.com/captivate-podcast/creating-products-that-break-taboos-with-lucy-self-save-my-knickers/) - Today on the podcast I'm speaking to Lucy Self, the founder of Save My Knickers, a bloodstain remover, which is here to empower you to feel amazing in your favourite knickers every day of the month, reduce waste and break period taboos. Lucy shares her story from formulating the product herself, to the unique challenges
- [How to Build a Strong Brand, from the Foundations Up - with Cara Bendon](https://vickiweinberg.com/captivate-podcast/the-non-visual-elements-that-make-up-a-strong-brand-with-cara-bendon/) - Today I’m talking to Cara Bendon, a branding specialist, who is passionate about empowering small businesses to leverage the same branding strategies as household names to establish themselves. Cara is a returning guest, she originally appeared on episode 80, and spoke about the visual elements that make up branding. In this episode we dig deeper
- [168 How to create a product to sell (re-release)](https://vickiweinberg.com/captivate-podcast/168-how-to-create-a-product-to-sell-re-release/) - I have some huge news to share with you this week, the publication of my book Bring Your Product Idea to Life: Your step-by-step guide to creating a product to sell. It’s all about how to create your own product, how to go from idea to having the products launched, and all the steps involved.
- [Preparing to sell your products at Christmas - with Catherine Erdly](https://vickiweinberg.com/captivate-podcast/preparing-to-sell-your-products-at-christmas-with-catherine-erdly-3/) - This episode is a timely release of episode I record a while ago with Catherine Erdly, the founder of the Resilient Retail Club Catherine helps product businesses start, grow and scale profitable businesses that last. In this podcast Catherine shares the best things that you can do as a product-based business now to prepare for Christmas,
- [All about ecommerce law - with Clare Veal, Aubergine Legal](https://vickiweinberg.com/captivate-podcast/all-about-ecommerce-law-with-clare-veal-aubergine-legal/) - Do you know all the legal ins and outs of running your own product business? Today on the podcast, I'm joined by Clare Veal of Aubergine Legal, a freelance commercial solicitor, qualified for over 20 years who advises businesses on a range of commercial matters. Clare is an expert in things law for e-commerce as
- [How to launch a lingerie brand - with Tiffany Chiu - JulieMay Lingerie](https://vickiweinberg.com/captivate-podcast/how-to-launch-a-lingerie-brand-with-tiffany-chiu-juliemay-lingerie/) - Today I'm speaking with Tiffany Chiu from JulieMay Lingerie. JulieMay Lingerie is the only underwear brand tested by dermatologists and certified by Allergy Free UK to be friendly for people with sensitive skin. Everything is made with certified organic Pima Cotton. The ethically-made collections are anti-hot flushes, and skin irritations and contain no synthetic, no
- [Sneek peak!  Chapter 1 of Bring Your Product Idea to Life by Vicki Weinberg](https://vickiweinberg.com/captivate-podcast/sneek-peak-chapter-1-of-bring-your-product-idea-to-life-by-vicki-weinberg/) - Last month I released my first book, Bring Your Product Idea to Life: Your step-by-step guide to creating a product to sell. EPISODE NOTES The book is a step by step guide to creating your own product, and it contains some stories from these very podcast episodes of interviews that I've done. Today for a
- [How to protect your intellectual property - Kirsty Brummell - Trademark Tonic](https://vickiweinberg.com/captivate-podcast/how-to-protect-your-intellectual-property-kirsty-brummel-trademark-tonic/) - Today on the podcast I'm speaking to Kirsty Brummell. Kirsty helps businesses ranging from startups to larger corporations to effectively protect, enforce, and manage their trademarks and designs. She gives advice on copyright matters and helps businesses realise the potential of their intellectual property. It’s something I know a lot of you would like to
- [Your Q4 sales strategy - with Anna Frapwell, Neon Digital Clicks](https://vickiweinberg.com/captivate-podcast/your-q4-sales-strategy-with-anna-frapwell-neon-digital-clicks/) - Anna Frapwell is the founder of Neon Digital Clicks, an e-commerce growth agency. Neon Digital Click’s focus is on driving more profitable sales for baby, kids' and women's brands through Meta, Tik Tok and Google Ads, and email marketing. Anna Frapwell originally appeared on the podcast to talk about why you should be selling on
- [Creating a tech product - with Liam Murphy - Stix Mindfulness](https://vickiweinberg.com/captivate-podcast/creating-a-tech-product-with-liam-murphy-stix-mindfulness/) - Liam Murphy is the inventor and founder of Stix - the world’s first hand-held sensory product designed to encourage children to take control of their wellbeing by making mindfulness fun. The Stix Remotes use audio, haptic feedback and calming lights to guide kids through fun and interactive therapeutic activities involving balancing, deep breathing, guided meditations
- [Creating a business around your passions - with Kate Whorlow - Time for Me Tea](https://vickiweinberg.com/captivate-podcast/creating-a-business-around-your-passions-with-kate-whorlow-time-for-me-tea/) - My guest today is Kate Whorlow from Time For Me Teas. Kate helps women to make time for themselves by nourishing and rejuvenating their mind and body while sipping on organic, loose leaf herbal tea blends which are not only beneficial, but taste great too. Kate is also a herbalist, and she has worked in
- [Audit your Amazon Seller account this Summer](https://vickiweinberg.com/captivate-podcast/audit-your-amazon-seller-account-this-summer/) - Summer is a great time to do a DIY audit on your Amazon Seller Central account. This will help you assess your performance and identify areas where you can improve. In my previous episode which I released last year, I talked about some general things you can do to keep your account in order over
- [Email Marketing & Klaviyo - with Elle Williamson, The Ecommerce Assistant](https://vickiweinberg.com/captivate-podcast/email-marketing-klaviyo-with-elle-williamson-the-ecommerce-assistant/) - My guest today is Elle Williamson of The Ecommerce Assistant. Elle helps people build and grow their online businesses with the power of Shopify + Klaviyo to sell more online. Ella has made it her mission to teach everything she knows about ecommerce to founder-led businesses looking to thrive online. Elle was originally a guest
- [How to start a handmade business - with Liz Cooke - Chester & Cooke](https://vickiweinberg.com/captivate-podcast/how-to-start-a-handmade-business-with-liz-cooke-chester-cooke/) - Today I'm talking to Liz Cooke from Chester & Cooke. Liz designs and makes country living products for the home, garden, horse, and dog. Liz shares her product business journey, and how she transitioned from a career in finance to starting her business and designing wooden products, which her husband then makes and they sell.
- [How to rank higher on Amazon](https://vickiweinberg.com/captivate-podcast/how-to-rank-higher-on-amazon-2/) - If you're selling on Amazon or plan to do so in the near or distant future, one of your primary goals is likely to be securing a place on the first page of search results for relevant terms. This goal is well-founded because when users search for something related to your product, you want to
- [Creating and selling diversity dolls - with Stephanie Mensah - Bibinee Dolls](https://vickiweinberg.com/captivate-podcast/creating-and-selling-diversity-dolls-with-stephanie-mensah-bibinee-dolls/) - This week my guest on the podcast is Stephanie Mensah, the founder of Bibinee Dolls. Bibinee Dolls are a range of early years soft diversity dolls, which help to encourage learning through play and positive representation. Stephanie’s business launched at the beginning of this year, and she has already achieved great things, getting stocked at
- [Selling products that meet a need - Amelia Peckham - Cool Crutches](https://vickiweinberg.com/captivate-podcast/selling-products-that-meet-a-need-amelia-peckham-cool-crutches/) - My guest this week is Amelia Peckham. In 2005 Amelia Peckham was told she would never walk unaided again, following a serious quad bike accident and consequent spinal injury her ’new normal’ aged just 19, was a life on crutches. Sadly her hospital ones gave her blisters, clicked so everyone could hear her coming, slipped
- [Pivoting your business - with Kate Smith - the Makery](https://vickiweinberg.com/captivate-podcast/pivoting-your-business-with-kate-smith-the-makery/) - Today on the podcast I'm talking to Kate Smith from The Makery. Kate set up The Makery in 2009 on a mission to teach the world how to craft. Fast forward 14 years, two books, a Dragon's Den appearance, an internationally distributed product range, and nearly 150, 000 customers having attended her craft workshops and
- [It's time to plan your Christmas PR now! with Jenna Farmer](https://vickiweinberg.com/captivate-podcast/its-time-to-plan-your-christmas-pr-now-with-jenna-farmer/) - My guest this week on the podcast is Jenna Farmer, a PR strategist and journalist. Whether you're looking for practical tips to do your own PR, guided resources to get you started or to work with Jenna on a 121 basis, Jenna can help you get your business out there through the right kind of
- [5 things nobody tells you about selling on Amazon (that I will!)](https://vickiweinberg.com/captivate-podcast/vicki-5-things-nobody-tells-you-about-selling-on-amazon-that-i-will/) - Today I'm going to share with you five things that you might not know about selling on Amazon that other people may be a bit reluctant to tell you. When I collaborate with a new client, I believe in complete transparency throughout the process. This means I'll highlight all the compelling reasons for them to
- [Creating your own journal to sell - Mark Morton - Journalise](https://vickiweinberg.com/captivate-podcast/creating-your-own-journal-to-sell-mark-morton-journalise/) - Today on the podcast, I'm speaking to Mark Morton. Mark is the founder of Journalise, which provides journals for mental health and wellness self care, as well as information on all aspects of mental health and wellness through his website and blog content. Mark's goal is to normalise mental health self care and ensure everyone
- [All about shipping & logistics for ecommerce - Sam Anderson](https://vickiweinberg.com/captivate-podcast/all-about-shipping-logistics-for-ecommerce-sam-anderson/) - At what stage for you move from packing your orders on the kitchen table to using an order fulfilment centre? Today’s podcast guest is Sam Anderson, the founder Order Fulfilment Experts who providing product owners and ecommerce businesses with smart and reliable order fulfilment services, so you can focus on other aspects of your business
- [Working with charity partners - Lucy Jeffrey - Bare Kind](https://vickiweinberg.com/captivate-podcast/working-with-charity-partners-lucy-jeffrey-bare-kind/) - Today on the podcast, I'm speaking to Lucy Jeffrey, the founder of Bare Kind, a bamboo sock company that saves endangered animals by donating 10% of the profits to the animal on the sock. She's also the co-founder of Candid Founders, a Youtube channel that shares the highs and lows of growing Bare Kind so
- [Running multiple businesses, plus some copywriting tips!  - with Melissa Reynolds-Lawrence](https://vickiweinberg.com/captivate-podcast/running-multiple-businesses-plus-some-copywriting-tips-with-melissa-reynolds-lawrence/) - Today on the podcast, I'm talking to Melissa Reynolds-Lawrence. Melissa is a multi passionate creative and she splits her time between a copywriting day job, running her homeware brand and her most recent venture, an upcycling furniture studio where Melissa gives homeware a new lease of life and also hosts creative workshops. We talked about
- [Amazon A-Z - terms you might have heard and what they mean](https://vickiweinberg.com/captivate-podcast/amazon-a-z-terms-you-might-have-heard-and-what-they-mean-2/) - In today's episode, I want to demystify Amazon for you. You might be selling on Amazon now, thinking about it, or in discussions about it. You may have heard lots of terms, phrases, and acronyms that you don't understand. I want to give you the ultimate A to Z guide to explain common Amazon terms
- [Designing and manufacturing bags - with Katie Bell, Katherena](https://vickiweinberg.com/captivate-podcast/designing-and-manufacturing-bags-with-katie-bell-katherena/) - Today on the podcast, I am talking to Katie Bell from Katherena about how she followed in her father's footsteps and launched her own women's accessory brand. Katie has had her brand for over six years now, and has just launched a membership for businesses and influencers to help collaborate and grow their brands. Katie
- [How to run a subscription based business - with Hari Fell - Nolo Cocktails](https://vickiweinberg.com/captivate-podcast/how-to-run-a-subscription-based-business-with-hari-fell-nolo-cocktails/) - Today on the podcast, I'm speaking to Hari Fell. After running her own hotel for the past 20 years, Hari decided she wanted a new challenge. Having given up alcohol in 2019, she launched Nolo Cocktails and Bars, bringing choice to people who choose not to drink through non-alcoholic cocktail subscriptions, gift boxes, and a
- [How to host a successful podcast with Vicki Weinberg](https://vickiweinberg.com/captivate-podcast/how-to-host-a-successful-podcast-with-vicki-weinberg/) - This podcast recently won the Best Podcast Award in the business category at the Independent Podcast Awards, which was a real honour. Over the years I’ve had lots of people ask me for tips on starting a podcast. While I'm not an expert, I have been hosting this podcast since March 2020, and now have
- [Plan your social media for 2024 - with Amy Atkinson](https://vickiweinberg.com/captivate-podcast/plan-your-social-media-for-2024-with-amy-atkinson/) - Amy is a social media and digital marketing coach specialising in working with small to medium sized service based businesses. Amy reached a full client roster and six figures in her business all in a year after coming back from maternity leave, working four days a week. It's Amy's mission to help clients see growth
- [Creating and protecting a unique product - with Yanika Cordina - Cordinia Hair](https://vickiweinberg.com/captivate-podcast/creating-and-protecting-a-unique-product-with-yanika-cordina-cordinia-hair/) - Today on the podcast, I'm talking to Yanika Cordina, the founder of Cordina Hair, creator of the Flower Curl and Waver Bun, heatless hair curlers and wavers. Yanika shares how she developed her products, developing the prototype herself, patenting her design, and moving to manufacture. Yanika shares the realities of building a business whilst working
- [Re-release - Should you sell your product on Amazon?](https://vickiweinberg.com/captivate-podcast/re-release-should-you-sell-your-product-on-amazon/) - Welcome back. This week, we're revisiting a previous episode for two main reasons. First, it's the holiday season, and I know many of you are enjoying the break or are quite busy. It didn't seem like the perfect moment to introduce something new. Second, as the year wraps up and we look forward to a
- [How to use spreadsheets to help run your products business - with Alison Pollecutt - Excel Confident](https://vickiweinberg.com/captivate-podcast/how-to-use-spreadsheets-to-help-run-your-products-business-with-alison-pollecutt-excel-confidence/) - How do you feel about spreadsheets? Are you a fan or do they fill you with dread? This week my guest on the podcast is Alison Pollecutt of Excel Confident. Alison believes that spreadsheets are a vital tool for any business owner and it's her mission to demystify spreadsheets for them. In this episode, we'll
- [Creating and selling unique handmade products - with Debbie Scott - Sheila Sells Sea Shells](https://vickiweinberg.com/captivate-podcast/creating-and-selling-unique-handmade-products-with-debbie-scott-sheila-sells-sea-shells/) - In today's podcast episode, we're chatting with Debbie Scott from Sheila Sells Seashells. Debbie specialises in transforming oyster and scallop shells, naturally formed by the ocean and artistically enhanced by her, into stunning creations. Debbie’s shell creations are unlike anything I've seen before. Her miniature works of art are utterly unique making them popular gift
- [Starting a business as an expat - with Mangla Sachdev, Expat Business in a Bag](https://vickiweinberg.com/captivate-podcast/starting-a-business-as-an-expat-with-mangla-sachdev-expat-business-in-a-bag/) - Welcome to today's podcast where I’m excited to have Mangla Sachdev join me. Originally from London, UK, Mangla has an impressive global footprint, having lived and established businesses in Australia, Malaysia, England, Scotland, and now Singapore. A lifelong entrepreneur, Mangla started her first venture at 17 and has been self-employed ever since. Mangla now runs
- [Creating ethical, sustainable products - with Maame Sapong - Purscent](https://vickiweinberg.com/captivate-podcast/creating-ethical-sustainable-products-with-maame-sapong-purscent/) - Today I'm speaking with Maame Sapong from Purscents. Maame creates luxury home fragrances like candles, reed diffusers and other aromatherapy scented products. Her commitment goes merely beyond creating delightful scents. She's also dedicated to establishing a sustainable brand that strives to make a meaningful and possible impact within the candle industry. We had a great conversation
- [How to get your own PR in 2024 - with Rosie Davies-Smith - PR Dispatch](https://vickiweinberg.com/captivate-podcast/how-to-get-your-own-pr-in-2024-with-rosie-davies-smith-pr-dispatch/) - Today’s podcast guest is Rosie Davies-Smith. PR agencies have led clients to believe they're the only ones who can do what they do. Rosie made it her mission to prove them wrong. After running her own agency for over a decade, she founded PR Dispatch, a platform which powers in-house teams to become the PR
- [How to work with me in 2024](https://vickiweinberg.com/captivate-podcast/how-to-work-with-me-in-2024/) - This podcast episode is a little different, I share my business story with you, from how I started, with my own product business, Tiny Chipmunk, making bamboo baby products, to my work now. This includes my book, Bring Your Product Idea To Life, and my work now supporting product business owners with selling their products
- [How to (confidently) get visible online - with Helen Williams](https://vickiweinberg.com/captivate-podcast/how-to-confidently-get-visible-online-with-helen-williams/) - Showing up online is something many of us struggle with. And as product business owners, it can feel easier to hide behind your product. Today I had the pleasure of speaking with Helen Williams, a coach and the founder of Hey Helen Williams. Helen helps entrepreneurs to move online and overcome visibility blocks to get
- [Running a multi-channel, family business - with Rosie Prosser - Corseside Nursery](https://vickiweinberg.com/captivate-podcast/running-a-multi-channel-family-business-with-rosie-prosser-corseside-nursery/) - Today my guest is Rosie Prosser from Corseside Nursery, an RHS gold medal winning succulent specialist based in Pembrokeshire, Wales. Rosie manages the technology and marketing, while her mother contributes years of plant expertise. Together, they've crafted a unique online community, teaching their customers the art of succulent care, and helping a thriving business grow,
- [From Teacher to Entrepreneur: Melissa McCall's Venture into Early Literacy Products (part 1)](https://vickiweinberg.com/captivate-podcast/from-teacher-to-entrepreneur-melissa-mccalls-venture-into-early-literacy-products-part-1/) - My guest today is Melissa McCall from Moving Little Minds. Melissa is a preschool teacher based in the US, and helps parents and teachers build a strong literacy foundation in young children by merging instruction with play. Melissa has created some products designed for teaching preschool age children early literacy skills. Melissa is a passionate
- [2020 guest catch up - where are they now?](https://vickiweinberg.com/captivate-podcast/2020-guest-catch-up-where-are-they-now/) - To celebrate recording the 200th episode of Bring Your Product Idea To Life, I decided to catch up with past guests, to see what happened next in their product business, and where they are now. Today’s guests were all on my podcast in 2020. It’s fascinating hearing where their business has taken them, the highs
- [Ask Me Anything](https://vickiweinberg.com/captivate-podcast/ask-me-anything/) - To celebrate 4 years of The Bring Your Product Idea To Life Podcast, I wanted to do something different. So I asked you to ‘ask me anything’. In this episode I answer those questions including: How I made the the transition from product business to product launch consultant How much of my business I outsource
- [How product businesses can use AI to save time - with Jennifer Cooper](https://vickiweinberg.com/captivate-podcast/how-product-businesses-can-use-ai-to-save-time-with-jennifer-cooper/) - My guest today is Jennifer Cooper from Jennifer Cooper Timesaver. Jenny is a timesaving business mentor and strategist. She empowers purpose led entrepreneurs to achieve more in their business by being savvy with tech, growing their visibility and detangling mindset blocks. With over 20 years of business and retail experience, Jenny combines compassionate mentoring, custom
- [How to sell with a clear USP - with Karen Burke - Go Goosey](https://vickiweinberg.com/captivate-podcast/how-to-sell-with-a-clear-usp-with-karen-burke-go-goosey/) - If you have ever taken a small child swimming you know the struggle of getting them dry afterwards. My guest this week decided to solve this problem. Karen Burke is the founder of Go Goosey is an online retail company that sells her unique product, the Kids unisex quick drying onesie and microfibre towel. We
- [How to keep your customers coming back - with Rebecca Hilliard](https://vickiweinberg.com/captivate-podcast/how-to-keep-your-customers-coming-back-with-rebecca-hilliard/) - Rebecca Hilliard is an eCommerce expert with 12 years of experience working in the eCommerce industry for brands such as Jimmy Choo, French Connection, ME+EM, Mylands and This Works. I now support premium direct-to-consumer brands with their customer retention strategies to drive revenue, loyalty, and business profitability. We discuss how often brands prioritise customer acquisition
- [2021 Guest Catch Up - Where are they now?](https://vickiweinberg.com/captivate-podcast/2021-guest-catch-up-where-are-they-now/) - To celebrate passing the 200th episode of Bring Your Product Idea To Life, I decided to catch up with past guests, to see what happened next in their product business, and where they are now. Today’s guests were all on my podcast in 2021. It’s fascinating hearing where their business has taken them, the highs
- [Developing a unique food product - with Daniel Twiss - Soul Fruit](https://vickiweinberg.com/captivate-podcast/developing-a-unique-food-product-with-daniel-twiss-soul-fruit/) - Today my guest is Daniel Twiss from Soul Fruit, a company revolutionising dried fruit snacks. Soul Fruit makes new and exciting dried fruit snacks using the best quality tropical fruits simply dried into crunchy chips or chewy slices. Their flavours include fruits I have never tried - dragon fruit and jackfruit. Daniel shares with us
- [From Idea to Amazon: Launching a Non-Digital Wellness Device - with Michael Crinnion, Luma 3](https://vickiweinberg.com/captivate-podcast/from-idea-to-amazon-launching-a-non-digital-wellness-device-with-michael-crinnion-luma-3/) - Today my guest is Michael Crinnion from Mind Body Goals Ltd. Michael designs and makes high quality wellbeing products that help people bring proven techniques like breathwork into their lives in a way that's easy to maintain, enjoyable, and has a real positive impact. Michael has created the Luma Cube, a beautifully designed zen-like cube
- [The Art of Commercial Design: Insights from Lucianne Soley](https://vickiweinberg.com/captivate-podcast/the-art-of-commercial-design-insights-from-lucianne-soley/) - What is commercial design? And how can it help you sell more of your products? Today my guest on the podcast is Lucianne Soley of Soley Creative. Soley Creative empowers people and brands to be seen, heard, and understood through commercial visual communication and brand guardianship. They build brands that thrive in the present and
- [How to structure your company - Wendy & Laughton Ross, Tonbridge Accountants](https://vickiweinberg.com/captivate-podcast/how-to-structure-your-company-wendy-laughton-ross-tonbridge-accountants/) - What is the difference between being a sole trader and a limited company? How should you structure your business? These are big questions you have to grapple with when setting up your own business, so I asked the perfect guests on the podcast to give us some advice. Wendy Ross is the founder of Tonbridge
- [Marketing with Personality - with Maddy Shine](https://vickiweinberg.com/captivate-podcast/marketing-with-personality-with-maddy-shine/) - Today on the podcast I am delighted to welcome Maddy Shine. Maddy Shine is a small biz business mentor and visibility expert who helps women-owned business legends grow their businesses by becoming more visible. She has helped thousands of clients get more visible through teaching her free and paid online programs and membership community Visible
- [How To Sell More Products with Mark Endacott](https://vickiweinberg.com/captivate-podcast/how-to-sell-more-products-with-mark-endacott/) - It’s the basic question we all want an answer to, how do you sell more products? My guest on the podcast today is here to help. Mark Endacott runs an online retail company, a business consultancy firm specialising in one to one sales training and business mentoring and an online sales training course which is
- [How to start selling your products on Amazon - if you don't have budget to pay for help](https://vickiweinberg.com/captivate-podcast/how-to-start-selling-your-products-on-amazon-if-you-dont-have-budget-to-pay-for-help/) - Are you considering selling your products on Amazon? It's a challenging process, and you might be feeling a bit stuck. Or perhaps you're still contemplating it and unsure about the next steps. Hiring someone to assist you might not be feasible, either due to preference or budget constraints. That's why I thought about how I
- [Championing Sustainable Knitwear: Genevieve Sweeney's Journey with British Manufacturing and Slow Fashion](https://vickiweinberg.com/captivate-podcast/championing-sustainable-knitwear-genevieve-sweeneys-journey-with-british-manufacturing-and-slow-fashion/) - Most of the clothes we wear today are manufactured in the Far East. What happens when you decide to champion creating your clothing brand in the UK? Today’s guest is Genevieve Sweeney, the founder of her eponymous luxury British knitwear brand. Genevieve designs and manufactures British knitwear for womenswear, menswear, accessories and socks. She champions
- [When and how to scale your business - with Kate Freeman](https://vickiweinberg.com/captivate-podcast/when-and-how-to-scale-your-business-with-kate-freeman/) - Do you know what your top 3 sellers are? Do you know what your slow sellers are? Or your average gross margin? In this episode we dig into the importance of knowing your numbers when looking to scale your business with this week’s guest, Kate Freeman. Kate Freeman helps product businesses to make more revenue
- [Tackling Period Poverty - with Ruth Marsden, The Better Company](https://vickiweinberg.com/captivate-podcast/tackling-period-poverty-with-ruth-marsden-the-better-company/) - Ruth Marsden is the founder of The Better Company, a brand that sells reusable period products on a one-for-one donation model. Ruth joined me to discuss her journey from an actress to an entrepreneur, creating a business that not only sells reusable menstrual products but also gives back to communities in need. Ruth’s story is
- [Driving Ecommerce Sales Using Klaviyo: Hannah Spicer's Proven Tactics](https://vickiweinberg.com/captivate-podcast/driving-ecommerce-sales-using-klaviyo-hannah-spicers-proven-tactics/) - In today’s podcast we discuss whether email marketing is still effective at driving ecommerce sales. (Spoiler alert. It absolutely is) My guest is Hannah Spicer, an email marketing consultant who helps premium and luxury brands drive more ecommerce sales. Hannah specialises in working with an email tool called Klaviyo. Don’t worry if you are not
- [From Engineer to Entrepreneur: Maysun Hassanaly's Quest for Sustainable Yoga Gear](https://vickiweinberg.com/captivate-podcast/from-engineer-to-entrepreneur-maysun-hassanalys-quest-for-sustainable-yoga-gear/) - Can you run a successful product business alongside your day job? That’s exactly what engineer Maysun Hassanaly has done, developing and producing high quality and sustainable yoga gear at Ladina Yoga. Maysu’s products are designed in collaboration with African artists, and also manufactured in Africa. Maysun shares how she came to start her business and
- [Building a Brand with Heart - with Serina El Mufti - The Dead Sea Co](https://vickiweinberg.com/captivate-podcast/building-a-brand-with-heart-with-serina-el-mufti-the-dead-sea-co/) - This week on the podcast, I am joined by Serina El Mufti, the co-founder of The Dead Sea Co.The Dead Sea Co infuse the powerful, therapeutic minerals of the Dead Sea into their skincare products, transforming everyday routines into soul-enriching rituals. The Dead Sea Co. specialises in skincare and wellness products with a holistic approach.
- [Ooshky - Scott Deas Shares the Story Behind His Unique Whisky Accessory](https://vickiweinberg.com/captivate-podcast/ooshky-scott-deas-shares-the-story-behind-his-unique-whisky-accessory/) - Creating and launching a product can be a lengthy process, often taking several years from conception to market. At Bring Your Product Idea To Life, I aim to provide a realistic behind-the-scenes look at what it takes to develop and sell your own product. The journey doesn't end with the product launch; creators face the
- [Scaling Your Business: Insights from Digital Marketing Expert Natalia Chappell](https://vickiweinberg.com/captivate-podcast/scaling-your-business-insights-from-digital-marketing-expert-natalia-chappell/) - How do you know when you are ready to scale your product business? That’s the topic of today’s discussion with our guest, Natalia Chappell. Natalia is a digital marketing specialist with over 10 years of experience in the luxury fashion and lifestyle industry. She helps brands scale up by balancing free and paid channels to
- [Exploring the Science and Art of Fragrance with Sasha Lord, LORDS Fragrance House](https://vickiweinberg.com/captivate-podcast/exploring-the-science-and-art-of-fragrance-with-sasha-lord-lords-fragrance-house/) - Can you remember the smell of the seaside? Of fresh rain on a forest? Scent is one of our most powerful scents, but perhaps tricky to market in the online space. How do you do this? Today on the podcast, I have the perfect guest to answer this question - Sasha Lord from LORDS Fragrance
- [Claire Hill's Guide to Overcoming Self-Doubt and Managing Procrastination](https://vickiweinberg.com/captivate-podcast/claire-hills-guide-to-overcoming-self-doubt-and-managing-procrastination/) - Today on the podcast, I am excited to introduce you to Claire Hill. Claire is a self-belief and business coach, the founder of the Vivid Business Club and supports female online business owners to get out of their own way and make their dreams happen. I invited Claire on the podcast to talk about all
- [Crafting Mindful Yoga Props - with Georgie Davies, Yogi Pod](https://vickiweinberg.com/captivate-podcast/crafting-mindful-yoga-props-with-georgie-davies-yogi-pod/) - Yogipod is a yoga products and lifestyle brand, designed to help you find calm. Founder Georgie Davies handmakes yoga props and lifestyle accessories from fabric hand printed in Jaipur in addition to teaching yoga in person and online. Georgie explains how she used her background in the fashion industry to inform decisions to keep the
- [Buying a Factory & Reviving the Gluggle Jug - with Sophie Mahlo](https://vickiweinberg.com/captivate-podcast/buying-a-factory-reviving-the-gluggle-jug-with-sophie-mahlo/) - Do you have a Gluggle Jug? The iconic jug in the shape of a fish which makes a unique delightful gurgling sound when water is poured from it. It is a beloved product, and was even featured in an episode of The Great Pottery Throwdown earlier this year, where the potters discovered that creating a
- [Building Customer Relationships Through Bespoke Jewelry - with BBC Repair Shop Jewellery Expert Richard Talman](https://vickiweinberg.com/captivate-podcast/building-customer-relationships-through-bespoke-jewelry-with-bbc-repair-shop-jewellery-expert-richard-talman/) - Today, I'm thrilled to introduce you to my special guest, Richard Talman from RTFJ Jewellery. Richard is a master goldsmith who designs and handcrafts bespoke jewellery from precious metals, creating meaningful, memorable pieces that clients treasure for a lifetime. He's also passionate about upcycling and restoring old jewellery, giving it new life. Richard's expertise goes
- [Mastering Google Shopping Ads: Tips from Expert Sara Jones](https://vickiweinberg.com/captivate-podcast/mastering-google-shopping-ads-tips-from-expert-sara-jones/) - Do you use Google Shopping to sell your products? Do you know what Google Shopping is? This week on the podcast my guest is Sara Jones. Sara helps online retailers grow their business using Google shopping through 1to1 ad management and by teaching them how to do it themselves in the Online Retail Academy. Back
- [Revolutionising Period Care and Gender Equality - Em Anastasi, In the flow](https://vickiweinberg.com/captivate-podcast/revolutionising-period-care-and-gender-equality-em-anastasi-in-the-flow/) - Today on the podcast we have a powerful and important conversation with Em Anastasi. Em Anastasi is a Gender Equality Advocate, Period Poverty Activist and founder of the social enterprise, intheflow. Em is on a mission to save the planet, tackle period poverty, and transform workplace cultures. Through fundraising, she is addressing period poverty by
- [Plan your Christmas PR with Jenna Farmer](https://vickiweinberg.com/captivate-podcast/plan-your-christmas-pr-with-jenna-farmer/) - This week on the podcast, I’m joined by Jenna Farmer, a PR strategist and journalist who specialises in helping businesses get the right kind of press coverage. Whether you’re looking for practical tips to do your own PR, guided resources to get started, or one-on-one support from Jenna herself, she’s got you covered. With the
- [Starting Small, Thinking Big: How Michelle Ferron Grew Good Tuesday](https://vickiweinberg.com/captivate-podcast/starting-small-thinking-big-how-michelle-ferron-grew-good-tuesday/) - Today on the podcast my guest is Michelle Ferron the founder of Good Tuesday (previously Once Upon A Tuesday), a female led brand and B Corp. Good Tuesday creates stationery for people who want to organise in all areas of life in style, from design-led annual calendars to diaries, weekly planners and notebooks printed in
- [Colour Chronicles - How Ruth Sturdy Designed Memory Books that Celebrate Every Family](https://vickiweinberg.com/captivate-podcast/colour-chronicles-how-ruth-sturdy-designed-memory-books-that-celebrate-every-family/) - In today’s episode, we’re joined by Ruth Sturdy, founder of Colour Chronicles—a company dedicated to creating modern, guided memory journals for every age and stage, with a strong focus on inclusivity. Ruth’s vision is to celebrate and honour every family, regardless of their unique makeup. Ruth shares how she identified a gap in the market
- [Tips for a Profitable Q4 with Elle Williamson](https://vickiweinberg.com/captivate-podcast/tips-for-a-profitable-q4-with-elle-williamson/) - It’s the question we all ask ourselves. How do you plan for Q4? And how do you make the most of the upcoming seasonal sales opportunities and manage your workload? I asked Elle Williamson of The Ecommerce Assistant to join me to discuss this and more. Elle helps people build and grow their online businesses
- [Amazon Updates You Can't Afford to Miss!](https://vickiweinberg.com/captivate-podcast/be-in-the-know-amazon-updates-you-cant-afford-to-miss/) - If you are an Amazon seller, this is the episode for you. Amazon made some big changes over the summer, and in this episode I run through what they are and how they might impact you. We cover VAT being added to all Amazon sellers fees, the end of Amazon VAT services and changes to
- [Why should businesses start, or continue to sell on Amazon?](https://vickiweinberg.com/captivate-podcast/why-amazon/) - Welcome to my new series of mini-episodes focused exclusively on the intricacies of selling on Amazon. Designed for entrepreneurs at all stages, these concise episodes will provide targeted insights and practical strategies to help you sell on Amazon. I hope that by the end of the episode you'll be left with a sense that, despite
- [How to have wholesale success on Faire - with Lucy Jeffrey](https://vickiweinberg.com/captivate-podcast/how-to-have-wholesale-success-on-faire-with-lucy-jeffrey/) - Today on the podcast I'm excited to welcome back Lucy Jeffrey, the founder of Bare Kind. Lucy makes bamboo socks and gives part of her profits to different charities. Today she is joining us to talk about selling on Faire, the wholesale platform, where she's been doing incredibly well. I know many of you have
- [What does it cost to sell on Amazon?](https://vickiweinberg.com/captivate-podcast/amazon-costs/) - This episode delves into the costs associated with selling products on Amazon, giving you an overview of the fees to consider. By the end, you'll have a clearer understanding of all the financial factors to consider when launching your product on Amazon. Key takeaways: Setting up an Amazon Seller Central account involves choosing between a
- [Navigating Menopause with Mother Cuppa: Candice Mason's Tea Solutions for Women's Health](https://vickiweinberg.com/captivate-podcast/navigating-menopause-with-mother-cuppa-candice-masons-tea-solutions-for-womens-health/) - The Bring Your Product Idea To Life Podcast is perfect for anyone just starting out in product sales or looking to create their own product to sell. I’m Vicki Weinberg, a product creation coach and Amazon expert, here every week with friendly, practical advice and inspiring stories from small businesses. Today, I’m speaking with Candice
- [FBA vs FBM - Which Amazon Fulfilment Method is Right for You?](https://vickiweinberg.com/captivate-podcast/fba-or-fbm/) - This podcast dives into the essential differences between Fulfilled by Amazon (FBA) and Fulfilled by Merchant (FBM), helping you decide which method is best for your business. I cover the pros and cons of both options, including cost considerations, customer satisfaction, and inventory management strategies. Key takeaways: FBA means Amazon handles your fulfillment, allowing you
- [Packaging and Sustainability: Best Practices from Design Expert Denisa Parker](https://vickiweinberg.com/captivate-podcast/from-design-to-delivery-how-packaging-impacts-sales/) - So you have created your product - but have you thought about the packaging? It is easy to forget that packaging plays a crucial role in the customer experience and can significantly influence purchasing decisions. This week my guest is Denisa Parker, a brand designer and founder of Kind and Ivy, a design studio that
- [Facebook and Instagram Ads Demystified: Mastering Meta Ads and Chat Funnels with Mel Eilers](https://vickiweinberg.com/captivate-podcast/facebook-and-instagram-ads-demystified-mastering-meta-ads-and-chat-funnels-with-mel-eilers/) - The Bring Your Product Idea To Life Podcast is perfect for anyone just starting out in product sales or looking to create their own product to sell. I’m Vicki Weinberg, a product creation coach and Amazon expert, here every week with friendly, practical advice and inspiring stories from small businesses. Mel is an experienced Meta
- [From Teacher to Entrepreneur: Sarah Dixon Dale's Journey with Bombaby](https://vickiweinberg.com/captivate-podcast/from-teacher-to-entrepreneur-sarah-dixon-dales-journey-with-bombaby/) - Do you need prior business experience to build a successful product business? No. Today's guest is proof of that. Sarah Dixon Dale, a self-made entrepreneur and owner of the fast-growing lifestyle brand Bombaby, was a secondary school teacher who decided to launch own product business specialising in handmade block print bedding and accessories. A teacher
- [Amazon Brand Registry Explained](https://vickiweinberg.com/captivate-podcast/amazon-made-easy-amazon-brand-registry-explained/) - In this episode I explain how Brand Registry helps sellers manage their listings, report violations, and access features like A+ content, sponsored brands, and the Amazon Vine program. Takeaways: Amazon Brand Registry is essential for protecting your intellectual property and managing product listings. Having a registered trademark is a requirement to enroll in Amazon Brand
- [How to Confidently Pitch Your Product: Insights from Kate Freeman](https://vickiweinberg.com/captivate-podcast/how-to-confidently-pitch-your-product-insights-from-kate-freeman/) - If you are looking to secure partnerships with retailers or investors you need to know how to pitch your product. But how on earth do you do this? I asked the perfect guest to join me on the podcast to share her expert insights, Kate Freeman. Kate Freeman helps product businesses to make more revenue
- [Sending Your Products to Amazon FBA - Step-by-Step](https://vickiweinberg.com/captivate-podcast/amazon-fba-made-easy-sending-your-products-to-amazon-fba-step-by-step/) - Sending stock into Amazon can seem daunting, but this episode breaks down the process into manageable steps. Speaker B shares essential tips on setting up an Amazon shipping plan, including how to categorize your products for preparation and the importance of providing accurate size and weight information. Listeners will learn that while they cannot choose
- [Opening a Physical Store - with Sarah Birchall, Cub and Pudding](https://vickiweinberg.com/captivate-podcast/opening-a-physical-store/) - Have you ever considered making the step from product business owner to store owner? That's exactly what this week's guest has done. Sarah Birchall is founder of the vibrant clothing brand Cub and Pudding and designs colourful, fun clothing with the aim of bringing a dose of cheer to people's wardrobes. Initially starting with unisex
- [Essential Tips for Product Visibility](https://vickiweinberg.com/captivate-podcast/amazon-made-easy-essential-tips-for-product-visibility/) - If you're looking to get your products found on Amazon, understanding how to optimise your listings for better ranking is crucial. This episode dives into the importance of appearing on the first page of Amazon search results. Two main factors influence your product's ranking: performance and conversion rates, as well as relevancy factors. With practical
- [How Selling on Amazon Can Boost Your Product Sales - with Selina Barker, Project You](https://vickiweinberg.com/captivate-podcast/why-selling-on-amazon-can-boost-your-small-business-insights-from-selena-barker/) - How do you grow your customer base year after year for a seasonal product? This was the challenge faced by Selina Barker, a career and life design coach and creator of the highly successful annual guided journal - this year called Goodbye 2024, Hello 2025. To build a loyal community of fans, Selina leveraged a
- [Kickstart Your Amazon Journey: Proven Tips for First-Time Sellers](https://vickiweinberg.com/captivate-podcast/amazon-made-easy-kickstart-your-amazon-journey-proven-tips-for-first-time-sellers/) - Are you struggling to get sales and product reviews on Amazon? This episode offers practical strategies to kickstart your journey on the platform, especially if you're new to selling. Tune in for valuable insights that can help elevate your Amazon selling experience. Key takeaways: Setting up Amazon sponsored product ads is one of the quickest
- [Re-release: How product businesses can use AI to save time - with Jennifer Cooper](https://vickiweinberg.com/captivate-podcast/re-release-how-product-businesses-can-use-ai-to-save-time-with-jennifer-cooper/) - Are you ready to discover how AI can help your small business save time and work smarter? I have the perfect guest this week to help us, Jennifer Cooper of Jennifer Cooper Timesaver. Jenny is a timesaving business mentor and strategist who helps purpose-driven entrepreneurs work smarter, grow their visibility, and overcome mindset challenges. Jenny
- [Everything You Need to Know About Amazon Vine for Sellers](https://vickiweinberg.com/captivate-podcast/everything-you-need-to-know-about-amazon-vine-for-sellers/) - This podcast episode delves into Amazon Vine, a program designed to help sellers gain reviews for their products while ensuring Amazon's standards are met. Amazon Vine invites trusted reviewers to share their opinions on new products. The episode outlines the criteria for sellers to join the program, as well as what to expect in return.
- [How to create a sales plan for 2025 - with Catherine Erdly](https://vickiweinberg.com/captivate-podcast/how-to-create-a-sales-plan-for-2025-with-catherine-erdly/) - What Does a Sales Plan Look Like for a Small Business? You’ve probably heard that you should have a sales plan—but what does that actually look like? Why is it important, and how do you go about setting meaningful sales targets? These are big questions, and I have the perfect guest to help answer them:
- [Innovative Gifting: How addSQUIRREL Combines Technology with Traditional Cards - with Jen King](https://vickiweinberg.com/captivate-podcast/meet-jen-king-the-creative-mind-behind-ad-squirrels-unique-greeting-cards/) - Did you get less Christmas cards this year? How do you innovate in a traditional product industry like greeting cards? What about a sticker that allows you to add personalized video, photo, or voice messages to cards through smart QR code stickers. That's what Jen King, the founder of addSquirrel has created. Jen's innovative product
- [Celebrating 250 Episodes: Top Tips for Product Businesses](https://vickiweinberg.com/captivate-podcast/celebrating-250-episodes-top-tips-for-product-businesses/) - Today is an extra-special episode—it’s our 250th! Over nearly five years, this podcast has grown into something I couldn’t have imagined when I started. Whether you’re a brand-new listener or you’ve been with me since the beginning, I want to thank you for being part of this journey. Your support has made this milestone possible.
- [Ready to Sell on Amazon? Start Here!](https://vickiweinberg.com/captivate-podcast/amazon-made-easy-ready-to-sell-on-amazon-start-here/) - Today I take you through the main steps involved for getting started with selling on Amazon. Download my free checklist, to guide you through the process, ensuring you're well-prepared to successfully launch your products on Amazon: https://mailchi.mp/72c24952cf50/amazon_checklist Takeaways: Before selling on Amazon, check it's the right marketplace for your product. Understanding Amazon's policies is critical
- [Unlocking the Secrets of Niche Perfumes: A Conversation with Huib Maat](https://vickiweinberg.com/captivate-podcast/unlocking-the-secrets-of-niche-perfumes-insights-from-haub-mart/) - Did you know there are fewer perfumers in the world than astronauts? This makes it one of the most exclusive and rare professions. So I am thrilled to welcome to the podcast this week Huib Maat, an in-house perfumer and co-founder of Pairfum, a niche perfume house based in London. Huib explains the intricacies of
- [What Every Amazon Seller Wishes They Knew Before Starting](https://vickiweinberg.com/captivate-podcast/amazon-made-easy-what-every-amazon-seller-wishes-they-knew-before-starting/) - Thinking about selling on Amazon or just getting started? You’re not alone in feeling overwhelmed! In this episode, I’m sharing the things real Amazon sellers wish they knew before they started. From hidden costs to the importance of driving traffic to your listings, these are the lessons they learned the hard way—so you don’t have
- [From FMCG to Small Business: Nadine Maggi's Journey with Sweet Freedom](https://vickiweinberg.com/captivate-podcast/from-fmcg-to-small-business-nadine-maggies-journey-with-sweet-freedom/) - This week my guest is Nadine Maggi, managing director of Sweet Freedom—a brand known for creating healthier food products. Sweet Freedom began in 2009 with two women on a mission to tackle the harms of refined sugar. Their first product, an innovative fruit syrup made with apples and carob, kickstarted the brand's success and led
- [Ask Me Anything: Your Amazon Questions Answered!](https://vickiweinberg.com/captivate-podcast/amazon-made-easy-ask-me-anything-your-amazon-questions-answered/) - This is an Ask Me Anything Episode. It's short and sweet with just a few questions - but some very useful answers! JOIN MY MEMBERSHIP WAITLIST: https://forms.gle/6bejsW3HQLo73a3u9 {{lets-connect}}
- [Insights from a former retail buyer - with Sara Albright - Retail 100 Consulting](https://vickiweinberg.com/captivate-podcast/unlocking-retail-success-insider-tips-from-a-former-buyer/) - How do you get your product stocked in high street stores? Is that the right decision for you? Today on the podcast, my guest is Sara Allbright from Retail 100 Consulting, a company founded on 100 years of combined buying and merchandising experience. With 20 years in retail, Sara has helped brands, sellers, and associations
- [Using your reviews to improve your sales](https://vickiweinberg.com/captivate-podcast/amazon-made-easy-using-your-reviews-to-improve-your-sales/) - Today I share 3 practical ways you can use your Amazon reviews to improve your SEO, optimise your listings, reduce returns and grow your sales. Takeaways: Your Amazon reviews provide valuable insights that can refine your sales strategies and product listings. Incorporating keywords from positive reviews can enhance your product visibility and improve ad performance.
- [Meet the Only Maker of Woollen Coffins - with Eleanor Hunt, The Woollen Cwtch Company](https://vickiweinberg.com/captivate-podcast/meet-the-only-maker-of-woollen-coffins-eleanor-hunts-unique-approach/) - Ever heard of a woolen coffin? Neither had I until I spoke to Eleanor Hunt, founder of the Woolen Cwtch Company. Eleanor is revolutionising the funeral industry by creating unique woolen coffins, shrouds, and urns that are not only biodegradable but also support local farmers by unlocking the value of their wool. Based in rural
- [Don’t Give Up! How to Tackle Amazon Selling Issues Like a Pro](https://vickiweinberg.com/captivate-podcast/dont-give-up-how-to-tackle-amazon-selling-issues-like-a-pro/) - Selling on Amazon can be tough! Today I share my best tips for dealing with issues and contacting Amazon Seller Support Takeaways: Selling on Amazon can be overwhelming for beginners, but many common issues can be resolved with persistence. It's essential to document all issues clearly when contacting Amazon Seller Support for help. Use screenshots
- [From Doubt to Empowerment: Navigating the Entrepreneurial Journey - with Claire Hill](https://vickiweinberg.com/captivate-podcast/overcoming-imposter-syndrome-your-path-to-confidence-and-success-with-claire-hill/) - Have you ever felt like you're not good enough, that your products aren’t as good as someone else’s, or that everyone else has it all figured out while you’re still trying to get things off the ground? You’re not alone! In this episode I welcome back Claire Hill, self-belief and business coach, to tackle the
- [Why You Need Amazon Made Easy – Your Membership for Amazon Success](https://vickiweinberg.com/captivate-podcast/why-you-need-amazon-made-easy-your-membership-for-amazon-success/) - Selling on Amazon can feel overwhelming – but you don’t have to figure it all out on your own! In this episode, I’m sharing everything you need to know about Amazon Made Easy, my membership designed to help small business owners and entrepreneurs confidently navigate Amazon, grow their visibility, and boost their sales. I’ll cover:
- [From Hobby to Business: Hannah Weston's Jewellery Journey](https://vickiweinberg.com/captivate-podcast/from-hobby-to-business-hannah-westons-jewellery-journey/) - Could you turn your creative passion into a full-time business? This week, my guest is Hannah Weston, a jewellery designer who transformed her hobby into a thriving business. Hannah designs and makes contemporary ’everyday’ jewellery. Each collection has a meaning behind it intended to celebrate our stories and connect us with our loved ones. Hannah
- [How to Improve Amazon Listing Visibility](https://vickiweinberg.com/captivate-podcast/amazon-made-easy-how-to-improve-amazon-listing-visibility/) - Today, I'm talking about how to boost your product visibility on Amazon. If nobody can find your product, they can't buy it, right? l share some key strategies that can help you get noticed in this crowded marketplace. From optimising your product listings to using eye-catching images, we cover the essentials you need to make
- [How Natrie is Changing the Way We Clean with Concentrated Eco Products - with Lauren Daly](https://vickiweinberg.com/captivate-podcast/the-secret-behind-effective-cleaning-insights-from-eco-entrepreneur-lauren-daly/) - This week my guest is Lauren Daly, the founder of Natrie, a brand revolutionizing home cleaning with non-toxic, eco-friendly, and highly effective cleaning concentrates. With a background in professional cleaning, Lauren saw a gap in the market for products that were safe, powerful, and sustainable—so she created her own! Lauren shares her journey from experimenting
- [3 Quick Ways to Optimise Your Amazon Product Listings](https://vickiweinberg.com/captivate-podcast/amazon-made-easy-3-quick-ways-to-optimise-your-amazon-product-listings/) - Today, we're diving into three super easy tips to help boost your Amazon product listings. It's all about making small tweaks that can lead to big changes in sales. First up, we chat about the importance of your product title—it's gotta grab attention and say what’s special about your product right away. Then, we’ll talk
- [Unlocking the Secrets of Retail Merchandising - with Sarah Johnson, Flourish Retail](https://vickiweinberg.com/captivate-podcast/unlocking-the-secrets-of-retail-merchandising-sarah-johnson/) - If you’re running a product-based business, you know how tricky it can be to manage stock, set the right prices, and make sure your cash flow isn’t tied up in unsold inventory. But what if you could take the same strategic merchandising approach that big retailers use—without the huge budgets? My guest this week is
- [5 Common Amazon Selling Issues and How to Fix Them](https://vickiweinberg.com/captivate-podcast/5-common-amazon-selling-issues-and-how-to-fix-them/) - Today, we’re tackling some common issues you might face when selling on Amazon. We go through five key problems that can pop up, like barcode errors and mismatched brand names. I share real advice on how to resolve these headaches and keep your business moving forward. Whether you're just starting out or you've been selling
- [Transform Your Business: Sam Chapman's Blueprint for Product Success](https://vickiweinberg.com/captivate-podcast/unlocking-success-sam-chapmans-secrets-for-product-business-owners/) - Struggling to make your products stand out? What if you could attract more customers and increase sales—without constantly discounting? In this episode, we reveal the secret to creating irresistible product offers that drive growth and build customer loyalty! My guest is Sam Chapman, a product coach who helps business owners stand out, attract customers, and
- [My own experience selling on Amazon - and what I learnt](https://vickiweinberg.com/captivate-podcast/my-own-experience-selling-on-amazon-and-what-i-learnt/) - Today I'm sharing my story of selling products on Amazon - what’s worked and what hasn’t. I reflect on the early days, like my first product launch, and how I learned the ropes of online selling. I’ll talk about the importance of having a website alongside your Amazon store and how it helped me build
- [One Year On - A catch up with Melissa McCall, Moving Little Minds](https://vickiweinberg.com/captivate-podcast/building-a-business-real-talk-with-melissa-mccall/) - It's an exciting one this week because it is 5 years since I started this podcast! Thank you so much for being here. As I was looking back I thought it would be fun to catch up with a past guest, and see how things are now. So I am thrilled to welcome back Melissa
- [Introduction to Amazon Ads: Tips and Tricks for Success](https://vickiweinberg.com/captivate-podcast/introduction-to-amazon-ads-tips-and-tricks-for-success/) - Today we're going to cover all things Amazon advertising. This is an ideal episode if you're yet to run your first ad, if you've started but you're not sure how to get them working for you (or you're not sure how to tell if they are!), or you've been running ads for a while and
- [From Idea to Launch: How to Use Market Research Effectively - with Flora Leung](https://vickiweinberg.com/captivate-podcast/flora-leung-transform-your-product-strategy-with-expert-market-insights/) - This week on the podcast I am joined by product consultant Flora Leung, who shares how digging into market and customer research can give you a real edge – without needing a huge budget or complex tools. We talk about how to figure out what your customers actually want, where your product fits in the
- [Why You Shouldn’t Sell on Amazon](https://vickiweinberg.com/captivate-podcast/why-you-shouldnt-sell-on-amazon/) - I'm covering a big question today: Should you sell your products on Amazon? What kind of things might stop you? Why might it not be the best fit for you and your business? I'm here to help you figure this out by giving you 10 reasons why it might not be the best fit for
- [Etsy Uncovered: Tips and Tricks for New Sellers with Dylan Jahraus](https://vickiweinberg.com/captivate-podcast/unlocking-etsy-success-dylan-jarviss-journey-from-corporate-to-crafting-millions/) - My guest this episode is Dylan Jahraus, a seasoned e-commerce pro who took her Etsy side hustle from one floral letter listing to a million-dollar profit business—all while juggling family life, moves, and even health challenges. Dylan shares her tops tricks and tips for selling on Etsy including: Why Etsy might be the perfect home
- [3 things you MUST do before you publish your first Amazon listing](https://vickiweinberg.com/captivate-podcast/3-things-you-must-do-before-you-publish-your-first-amazon-listing/) - Today, we're diving into the three essential checks you need to make before hitting publish on your first Amazon product listing. It's a big step, and I want to make sure you get it right from the start to avoid headaches down the line. USEFUL LINKS Join Amazon Made Easy: https://vickiweinberg.com/membership/ {{lets-connect}}
- [The Art of Unboxing: Packaging Insights from Dane Whitehurst, Burgopak](https://vickiweinberg.com/captivate-podcast/unlocking-the-magic-of-packaging-insights-from-dane-whitehurst/) - Think your product packaging is “just a box”? Think again. In this episode, we look at how clever packaging can become your secret sales tool—boosting customer loyalty, brand recognition, and even your social media reach. If you’re a product creator or e-commerce business owner, this conversation might just change the way you think about boxes
- [5 common questions about selling on Amazon](https://vickiweinberg.com/captivate-podcast/5-common-questions-about-selling-on-amazon/) - Thinking about selling on Amazon but feeling a little overwhelmed? In this episode, I’m answering five of the most common questions I hear from product-based business owners, plus a bonus one about Amazon ads! I answer: How much it costs to start selling on Amazon How long it typically takes to get up and running
- [How a Teen Started a Successful Art Business - with Lucy Kendall, Share A Little Frankie](https://vickiweinberg.com/captivate-podcast/bring-your-product-idea-to-life-meet-young-entrepreneur-lucy-kendall/) - This week, I’m joined by the brilliant Lucy Kendall, founder of Share a Little Frankie—a business she started at just 16, fuelled by a love for art, a clever deal with her mum, and a lot of determination. Lucy hand draws wildlife inspired artwork using graphite pencil, aiming to create the subject's physical likeness and
- [Amazon Selling Myths vs Facts](https://vickiweinberg.com/captivate-podcast/amazon-selling-myths-vs-facts/) - If you’ve been thinking about selling on Amazon, you’ve probably heard all sorts of advice - some of it helpful, and some of it... not so much. In today’s episode, I'm busting 10 common myths about selling on Amazon, including: Why you don’t need thousands of pounds to start What it really takes to get
- [Why Business Protection Matters - with Jo Lund, Pangea Life](https://vickiweinberg.com/captivate-podcast/keep-your-business-safe-insights-from-jo-lund/) - What would happen to your business (and your family) if you or a key team member could no longer work? It's a tough but important question to ask. I'm joined by Jo Lund, business protection expert from Pangea Life. Jo Lund helps business owners undertake a risk analysis of their business so that they can
- [What's Changed on Amazon in 2025 (So Far)](https://vickiweinberg.com/captivate-podcast/whats-changed-on-amazon-in-2025-so-far/) - We’re only a few months into 2025 and already a lot has changed on Amazon! Whether you're already selling on the platform or thinking about it for the future, this episode gives you a quick and easy-to-digest overview of what’s new and what’s coming up. In this episode, I cover: The launch of Amazon Ireland
- [Behind the Scenes of Trek Tots: Kim Wright's Entrepreneurial Adventure](https://vickiweinberg.com/captivate-podcast/creating-a-product-lessons-from-kim-wright-of-trek-tops/) - This week my guest on the podcast is Kim Wright, the founder of Trek Tots, a brand dedicated to helping busy parents simplify life with practical, portable products designed for little ones. Her flagship product, the Trek Tots™ Play Mat, makes family adventures easier, offering a safe, soft play space wherever you go. Kim shares:
- [Is Selling on Amazon Right for Your Business?](https://vickiweinberg.com/captivate-podcast/is-selling-on-amazon-right-for-your-business/) - If you’ve ever wondered whether Amazon is actually the right platform for your product – this episode is for you. In this episode, I break down the real factors that determine whether selling on Amazon makes sense for your business. You’ll hear about the types of products that work well (and those that don’t), common
- [Get Noticed on Amazon: Visual Branding Secrets with Eleanor Parnell Santos](https://vickiweinberg.com/captivate-podcast/get-noticed-on-amazon-visual-branding-secrets/) - Welcome to Bring Your Product Idea to Life! In this episode, I’m joined by Eleanor Parnell Santos, founder of Visualise Brands, who shares her expertise on visual branding for product-based businesses—particularly those selling on Amazon. Visualise Brands provide shoppers with all the information they need to make instant buying decisions, boosting conversions and driving sales.
- [How to set up your Amazon account (without the stress)](https://vickiweinberg.com/captivate-podcast/how-to-set-up-your-amazon-account-without-the-stress/) - This episode is a re-release of one of my most downloaded episodes – because the process of setting up your Amazon account hasn’t changed much, but the questions I hear about it haven’t gone away either! If you’ve been putting off setting up your Amazon seller account because it feels overwhelming, this episode is for
- [Designing products that support mental health - with Danielle Wathes, Discovery Journal](https://vickiweinberg.com/captivate-podcast/creating-products-that-matter-an-interview-with-danielle-wathes/) - If you’re a product creator or e-commerce business owner looking for inspiration on how to turn a personal challenge into a successful business, this episode is for you. Danielle Wathes, the founder of Discovery Journal, shares her journey from hand-making journals at her dining room table to creating a range of mental health-focused products that
- [How to write product listings that actually convert](https://vickiweinberg.com/captivate-podcast/how-to-write-product-listings-that-actually-convert/) - You’ve got your product – now you need a listing that doesn’t just exist... it sells. In this episode, I’m breaking down how to write clear, persuasive Amazon product listings that give your product the best chance of success. Whether you’re starting from scratch or tweaking what you’ve already got, these simple tips will help
- [What happens after you go live on Amazon?](https://vickiweinberg.com/captivate-podcast/what-happens-after-you-go-live-on-amazon/) - So you’ve listed your product and you’re officially live on Amazon – now what? In this episode, I’m walking you through exactly what to expect after your product goes live. From your first sale to managing stock and understanding what all those reports mean, I’ll help you feel confident about what comes next. Whether you’ve
- [Grow Your Business with Purpose - Tips from Lucy Horden](https://vickiweinberg.com/captivate-podcast/grow-your-business-with-purpose-tips-from-lucy-horden/) - If you're running a product-based business and wondering how to balance growth with real life, this episode is for you. I chat with retail strategist Lucy Horden about what it really means to grow a product business with ease—and how to do it in a way that aligns with your life, not someone else’s idea
- [Creating Eco-Friendly Shoes for Kids - with Jeroo Doodhmal, Pip & Henry](https://vickiweinberg.com/captivate-podcast/meet-the-founder-of-pip-and-henry-a-sustainable-footwear-story/) - If you're a product creator, e-commerce business owner, or simply someone with a sustainable vision, this episode is a goldmine of inspiration and real-world wisdom. Vicki is joined by the brilliant Jeroo Doodhmal, the Founder of Pip & Henry. Driven by a love for the environment, Pip & Henry creates beautifully stylish, comfortable and responsibly
- [Why your Amazon product might not be selling – and what to do next](https://vickiweinberg.com/captivate-podcast/why-your-amazon-product-might-not-be-selling-and-what-to-do-next/) - You’ve launched your product on Amazon, the listing’s live, but the sales just aren’t coming. You’re not alone. In this episode, I break down the most common reasons your Amazon listings might not be converting – and what to check before slashing your price or throwing money at ads. (Please don't do either - at
- [Catch Up Time: Where Are They Now?](https://vickiweinberg.com/captivate-podcast/catch-up-time-where-are-they-now/) - Today we have a catch-up episode where I chat with some amazing guests from 2022 to see what they've been up to! First up is Kresse Wesling from Elvis & Kresse, who's been busy growing her sustainable business. Then, we hear from Marika Syed of Snackzilla, who decided to pass her brand on to a
- [How to stand out on Amazon (even if your product isn’t totally unique)](https://vickiweinberg.com/captivate-podcast/how-to-stand-out-on-amazon-even-if-your-product-isnt-totally-unique/) - Is your product similar to others already on Amazon? Don’t worry – that doesn’t mean you can’t stand out. This week, I share ways to make your product the obvious choice for your ideal customer, without needing a brand-new invention or rock-bottom pricing. From sharper copy to stronger visuals, this episode is all about how
- [Google Ads 101: Expert Tips for Small Business Owners - with John Horn, StubGroup](https://vickiweinberg.com/captivate-podcast/understanding-google-ads-the-essential-breakdown/) - Thinking about trying Google Ads to get your product in front of more customers—but not sure where to start, how much it’ll cost, or if it’s even worth it? This week, I sits down with digital marketing expert John Horn, Managing Partner of StubGroup, to give you a clear, honest, and practical look at Google
- [Should you run ads if your listings aren’t converting?](https://vickiweinberg.com/captivate-podcast/should-you-run-ads-if-your-listings-arent-converting/) - Amazon ads can boost visibility – but if your listing isn’t converting, you’re just paying for more people to say “no.” In this episode, I explain how to assess whether your product page is ready for traffic, what to fix first, and how to use ads strategically (and profitably) when the time is right. You’ll
- [Building a Business Around Health - with Savanna Elliott, Allergy Defender](https://vickiweinberg.com/captivate-podcast/building-a-business-around-health-savannas-story/) - In this episode of Bring Your Product Idea to Life, Vicki chats with Savanna Elliott, co-founder of Allergy Defender—a business born from a terrifying childhood asthma attack and built into an Amazon bestseller. Savanna shares the remarkable journey behind the product that changed her life—and is now helping thousands of families breathe easier. Find out
- [What to do when you don’t know what to do next on Amazon](https://vickiweinberg.com/captivate-podcast/what-to-do-when-you-dont-know-what-to-do-next-on-amazon/) - Selling on Amazon can feel like one long to-do list – and when you’re not sure what matters most, it’s easy to get stuck. In this June episode, I help you prioritise your next steps based on your goals, time and stage of growth. Whether you need a quick win or a longer-term strategy, this
- [Mastering Stock Management - with Anna Youngson](https://vickiweinberg.com/captivate-podcast/mastering-stock-management-tips-to-boost-your-sales/) - If you ever feel overwhelmed by stock decisions, unsure how much to order, or frustrated by cash tied up in products that aren’t selling… this episode is definitely for you. In this super practical conversation, Vicki chats with merchandising expert Anna Youngson, founder of Majury Merchandising. Anna works with independent brands to help them truly
- [Is Your Product Ready for Amazon? Let’s Find Out!](https://vickiweinberg.com/captivate-podcast/is-your-product-ready-for-amazon-lets-find-out/) - Today, we're diving into how to know if you and your product are ready to sell on Amazon. Getting started on Amazon can be tricky, and I want to help you avoid the procrastination trap I fell into. I share some key signs that indicate you're ready - and how to tell that you're not
- [Building visibility and trust for your products - with Amber Taylor, Chomp](https://vickiweinberg.com/captivate-podcast/from-idea-to-launch-ambers-product-creation-process/) - Today, we're featuring Amber Taylor, the founder of Chomp®, a multi award-winning children’s tableware brand supporting families with feeding essentials that bring more ease, style and magic to mealtimes. Amber walks us through her entire product journey – from spotting a gap in the market during those early weaning days with her son, all the
- [What goes into setting up your Amazon account (and listings) properly](https://vickiweinberg.com/captivate-podcast/what-goes-into-setting-up-your-amazon-account-and-listings-properly/) - Today, we’re diving into the nitty-gritty of setting up an Amazon seller account and doing it the right way the first time around. I’ll explore the common pitfalls that can trip up so many new sellers, like rushing through listings and not optimising them for visibility. I share a real-life story of a brand that
- [Creating Content That Sells - with Aggie Meroni, White Bee Digital](https://vickiweinberg.com/captivate-podcast/unlocking-the-secrets-of-product-content-success/) - Feeling stuck on what to post on social media? Wondering if you're doing too much… or not enough? If social content leaves you scratching your head (or shouting into the void), this episode is for you. This week, I chat with Aggie Meroni, founder of Whitebee Digital – a paid social agency that helps e-commerce
- [What do to when things go wrong on Amazon (re-release)](https://vickiweinberg.com/captivate-podcast/what-do-to-when-things-go-wrong-on-amazon-re-release/) - Navigating the world of Amazon selling can be a bit of a rollercoaster ride, and today we're diving into the nitty-gritty of troubleshooting common issues that sellers face. I'm sharing my best tips on how to avoid pitfalls, handle unexpected hiccups, and know when to reach out for help. This isn’t just about keeping your
- [What Running a Physical Shop is Really Like - with Sarah Birchall, Cub & Pudding](https://vickiweinberg.com/captivate-podcast/colorful-clothing-and-store-challenges-a-chat-with-sarah-birchall/) - Have you ever dreamed of opening your own shop — or wondered what it’s actually like to go from selling online to running a bricks-and-mortar store? In this episode, I catch up with the brilliant Sarah Birchall, founder of joyful clothing brand Cub & Pudding, seven months after she opened her first physical shop in
- [How to troubleshoot slow sales on Amazon](https://vickiweinberg.com/captivate-podcast/how-to-troubleshoot-slow-sales-on-amazon/) - Feeling like your sales are dragging? Well, you're definitely not alone! In this episode, we dive into the all-too-common struggle of slower-than-expected sales on Amazon. I break down the reasons behind these slow sales and explore practical steps to troubleshoot and improve your situation. From analysing your data and optimising your listings to understanding seasonal
- [Unlocking AI: Boost Your Instagram Game with Authentic Content!](https://vickiweinberg.com/captivate-podcast/unlocking-ai-boost-your-instagram-game-with-authentic-content/) - If you’ve ever sat staring at a blank screen wondering what on earth to post on Instagram, or if you’ve felt torn between staying “authentic” and keeping up with content creation, this episode is for you. Vicki is joined by Helen Williams, a social media strategist who helps business owners create magnetic content on Instagram
- [Audit your Amazon account this Summer (re-release)](https://vickiweinberg.com/captivate-podcast/audit-your-amazon-account-this-summer-re-release/) - Today, I'm sharing how to conduct a DIY audit on your Amazon Seller Central account, which is super important for keeping your sales in check. I'm going to break down crucial metrics like account health, inventory performance, and sales performance, helping you spot any issues before they escalate. I've even created a free Amazon audit
- [Meet the Mind Behind Evolve - with Freddie Titcombe](https://vickiweinberg.com/captivate-podcast/unlocking-your-potential-the-journey-of-evolve-journey/) - Vicki speaks with Freddie Titcombe, co-founder of Evolve Journey, about developing and growing a product-based business with purpose. Freddie shares the journey of creating the Evolve Journal—a goal-setting and habit-building journal—and how feedback, testing, and customer insights have shaped the product over time. Find out: The early mistakes they made bringing their journal to market—and
- [5 Quick Ways to Refresh Your Amazon Listing This Summer](https://vickiweinberg.com/captivate-podcast/5-quick-ways-to-refresh-your-amazon-listing-this-summer/) - Is your Amazon listing looking a little tired? Summer is the perfect time to give it a quick refresh before the busy Q4 season creeps in. In this episode, I’m sharing 5 simple ways to improve your product listings – all things you can do right now, even if you’re short on time. Whether you're
- [Maximise Your Christmas Sales with Strategic PR Tips - with Louise Cox](https://vickiweinberg.com/captivate-podcast/maximize-your-christmas-sales-with-strategic-pr-tips/) - If you're a product-based business, Christmas PR isn’t just a nice-to-have — it can be one of the most powerful ways to boost your visibility and sales all year. Getting your products featured in festive gift guides and seasonal stories can lead to a surge in traffic, a flurry of orders, and some seriously valuable
- [Amazon Updates You Can’t Afford to Miss in 2025](https://vickiweinberg.com/captivate-podcast/amazon-updates-you-cant-afford-to-miss-in-2025/) - Amazon is always changing – and in 2025, there have already been some important updates that sellers need to be aware of. In this episode, I’m covering three key changes that could impact your listings, visibility, and performance on Amazon. Whether you’re actively selling or planning to launch soon, this is your chance to get
- [The Story Behind NIXI Body's Leak-Proof Knickers - with Kelly Newton](https://vickiweinberg.com/captivate-podcast/empowering-women-one-pair-at-a-time-kelly-newtons-inspiring-story/) - If you’ve ever wondered how to turn a personal problem into a product that changes lives, this conversation with Kelly Newton, co-founder of NIXI Body, will leave you feeling inspired and ready to take action. NIXI Body create washable, absorbent and very discreet knickers for periods and little bladder leaks. Designed to be discreet and
- [Planning Your Amazon Promotions for a Profitable Q4](https://vickiweinberg.com/captivate-podcast/planning-your-amazon-promotions-for-a-profitable-q4/) - Q4 is the biggest sales period of the year on Amazon – but to make the most of it, you need a plan. In this episode, we’re talking about how to get your promotions in place early, so you’re not scrambling when Black Friday hits. Whether you're launching your first seasonal offer or refining your
- [All about The Giftware Association - with Victoria Louise](https://vickiweinberg.com/captivate-podcast/meet-victoria-louise-championing-small-businesses-in-the-gift-industry/) - If you’ve ever wondered whether joining an industry association is worth it, this conversation will give you the inside scoop. This week on the podcast I’m joined by Victoria Louise, Head of Membership at the Giftware Association. The Giftware Association supports businesses across the home and gift sector, from brand-new startups to well-established companies, offering
- [10 Amazon Myths That Could Damage Your Sales (re-release)](https://vickiweinberg.com/captivate-podcast/10-amazon-myths-that-could-damage-your-sales-re-release/) - This week I’m re-releasing one of the most downloaded episodes of the podcast – and for good reason. There are so many myths out there about selling on Amazon, and if you’re just getting started (or even if you’re not), they can really hold you back. In this episode, I’m talking through some of the
- [4 signs that your branding is actually holding your business back - with Cara Bendon](https://vickiweinberg.com/captivate-podcast/unlock-your-business-potential-4-signs-your-branding-needs-a-boost/) - Is your branding secretly holding your business back? In this episode, I’m joined (once again!) by brand consultant Cara Bendon to explore the four big signs that your branding might be working against you rather than for you. We dig into: How to tell if people really understand what your product is (or if you’re
- [Why September is a great time to launch on Amazon](https://vickiweinberg.com/captivate-podcast/why-september-is-a-great-time-to-launch-on-amazon/) - If you’ve been “nearly ready” to launch on Amazon all summer, this is your sign to go for it. In this short, focused episode, I’m sharing why September is one of the smartest months to launch your Amazon store – even if you feel like you’ve missed the boat for the year. We’ll cover: Why
- [Finding Calm in Chaos: The Story Behind Whist - with Kerry Hawkins](https://vickiweinberg.com/captivate-podcast/finding-calm-in-chaos-the-story-behind-whist-candles/) - In this episode, I’m joined by Kerry Hawkins, founder of Whist, a wellbeing brand creating refillable candles, home fragrance, and bath products. Kerry shares openly about her journey from running a busy spa to starting a product business with just £100, and the challenges and lessons she’s learned along the way. We cover: The differences
- [The quick changes you can make to see results on Amazon this quarter](https://vickiweinberg.com/captivate-podcast/the-quick-changes-you-can-make-to-see-results-on-amazon-this-quarter/) - With Q4 just around the corner, there’s still time to make improvements that can boost your sales – without a full overhaul. In this episode, I’m sharing simple, strategic tweaks you can make to your Amazon account and listings right now, including: Quick title changes that can improve your visibility How better images can increase
- [Championing Female Entrepreneurs - with Maddie Pirrie - Buy Women Built](https://vickiweinberg.com/captivate-podcast/meet-maddy-perry-championing-female-entrepreneurs/) - This week on the Bring Your Product Idea to Life podcast, I’m joined by Maddie Pirrie, Head of Community at Buy Women Built – a movement shining a light on female-founded consumer brands in the UK. If you run a product-based business (whether you’re just starting out or already scaling), this episode is packed with
- [Get your Amazon listings ready for Q4](https://vickiweinberg.com/captivate-podcast/get-your-amazon-listings-ready-for-q4/) - Q4 is the busiest time of year on Amazon – and the earlier you prepare, the better your results will be. In this episode, we’ll talk about what you can do right now to make sure your listings, stock, and ads are ready for the increase in traffic and competition. You’ll learn: Why last-minute changes
- [Master Your Cash Flow - with Sarah Mathias, This Is Growth](https://vickiweinberg.com/captivate-podcast/master-your-cash-flow-strategies-for-success/) - Cash flow – it’s one of those topics that every business owner knows is important, but many of us shy away from really getting to grips with it. In this episode, I’m joined by Sarah Mathias, e-commerce consultant and founder of This is Growth, who works with small business owners to cut through the noise
- [What I’d do differently if I started on Amazon again](https://vickiweinberg.com/captivate-podcast/what-id-do-differently-if-i-started-on-amazon-again/) - I first started selling on Amazon around nine years ago, and while I did a lot right, there’s plenty I’d do differently if I was starting today. In this episode, I’m sharing both the wins and the lessons learned – so you can avoid the costly mistakes I made and benefit from what’s working for
- [Empowering Artisans: Building a purpose driven brand with Reshma Nagpal - Orregin](https://vickiweinberg.com/captivate-podcast/kickstart-your-product-journey-meet-reshma-from-origin/) - In this episode, I chat with Reshma Nagpal, founder of Orregin, a purpose-driven brand bringing beautiful artisan-made accessories and homeware from India to the UK. Reshma is only a year into her business, yet she has so much wisdom to share about starting strong, building trust, and staying true to your mission. You’ll hear: How
- [Why should businesses start, or continue to sell on Amazon?  (rerelease)](https://vickiweinberg.com/captivate-podcast/why-should-businesses-start-or-continue-to-sell-on-amazon-rerelease/) - This is a re-release. Original episode published in October 2024 Key takeaways: Amazon can be an excellent marketplace for small businesses to reach new customers. Selling on Amazon involves challenges, but it can significantly increase brand visibility. Using Amazon's Fulfilled by Amazon (FBA) service can save time on order fulfillment. Many customers shop on Amazon
- [The Essential Insurance Guide for Product Businesses - with Gary Ross, Blip](https://vickiweinberg.com/captivate-podcast/the-essential-insurance-guide-for-product-entrepreneurs/) - Insurance might not sound like the most exciting part of running your business – but it’s one of the most important. In this episode, I’m joined by Gary Ross from Blip, who has over 40 years of experience in the insurance world, to break it all down in a way that’s simple, practical, and surprisingly
- [Is it time to audit your Amazon account? Here’s how to know](https://vickiweinberg.com/captivate-podcast/is-it-time-to-audit-your-amazon-account-heres-how-to-know/) - Is your Amazon account really working as well as it could? In this episode, I’ll walk you through the clear signs that your account might need a health check — and why small issues left unchecked can end up costing you sales and money. You’ll learn: The signs your Amazon account isn’t performing as it
- [Turning Party Bag Fillers into a Sustainable Brand - with Anne-Clare Ribbons - Cotton Twist](https://vickiweinberg.com/captivate-podcast/gifting-with-purpose-the-rise-of-cotton-twist-in-the-craft-industry/) - This week's guest is Anne-Clare Ribbons, founder of the sustainable kids’ craft brand Cotton Twist. Anne-Clare started her business ten years ago with just £400 and a big dream—to make children’s crafts fun, imaginative, and kind to the planet. Find out how she grew Cotton Twist from hand-cutting paper at her kitchen table to being
- [What I look for in an Amazon account audit (and what it reveals)](https://vickiweinberg.com/captivate-podcast/what-i-look-for-in-an-amazon-account-audit-and-what-it-reveals/) - What actually happens during an Amazon account audit? In this episode, I take you behind the scenes and share some of the key areas I check, what they reveal and what you can do to about it. This is a great way to pick up some tips on the areas you can look at, within
- [Are You Sabotaging Your Business? Discovering Money Blocks - with Nicky Price](https://vickiweinberg.com/captivate-podcast/unlocking-your-money-blocks-a-conversation-with-nicky-price/) - If you’ve ever found yourself undercharging, struggling to raise your prices, or feeling guilty about earning money doing something you love — this episode is for you. This week, I’m joined by Nicky Price, a global transformation therapist and coach who helps women in business break free from the subconscious blocks that hold them back
- [The not-so-obvious things costing you money or sales on Amazon](https://vickiweinberg.com/captivate-podcast/the-not-so-obvious-things-costing-you-money-or-sales-on-amazon/) - Sometimes the biggest drains on your Amazon sales aren’t the obvious ones. In this episode, I uncover some of the hidden issues that quietly eat into your profit — and how to start spotting them. You’ll learn: The hidden problems that affect Amazon sales Why these issues often go unnoticed How fixing them can boost
- [Navigating later-life career pivots - with Corinne Whillock, Lulu and Boo](https://vickiweinberg.com/captivate-podcast/from-midwifery-to-jewelry-corinne-willocks-inspiring-transition/) - In this inspiring episode, Vicki chats with Corinne Whillock, founder of Lulu and Boo Jewellery, about how she swapped a 20-year career as a midwife for life as an award-winning jewellery designer. If you’ve ever dreamed of doing something completely different or wondered if it’s too late to start again, this conversation will leave you
- [How to set up your first Amazon listing](https://vickiweinberg.com/captivate-podcast/how-to-set-up-your-first-amazon-listing/) - Creating your first Amazon listing can feel daunting, but it doesn’t need to be. In this episode, I’ll walk you through the essentials for building a strong listing — and share some of the common mistakes to avoid. You’ll learn: What you need to set up your Amazon Seller Central Account The key elements of
- [The secrets of a successful product -  with Tricia Connor Jackson](https://vickiweinberg.com/captivate-podcast/the-secrets-of-product-development-with-tricia-connor-jackson/) - What actually makes a product great — not just good, but something people buy again, rave about, and recommend? In this week’s episode, Vicki chats with Tricia Connor Jackson, who brings a fascinating mix of experience to the table. Tricia is a professional model, actress, and content creator who’s worked with over 350 brands, as
- [How FBA (Fulfilment by Amazon) actually works](https://vickiweinberg.com/captivate-podcast/how-fba-fulfilment-by-amazon-actually-works/) - Fulfilment by Amazon, or FBA, sounds simple - you send your stock to Amazon and they handle the rest. But what really happens behind the scenes can make a big difference to your profits, rankings and even how smoothly your business runs. In this episode, I take you through how FBA actually works - from
- [Creating plant based milk for kids - with Amy Langfield, Grow with Iris](https://vickiweinberg.com/captivate-podcast/from-mom-to-entrepreneur-grow-with-iris-journey/) - In this episode, Vicki chats with Amy Langfield, co-founder of Grow with Iris — a fortified, plant-based drink for children aged 12 months to 4 years. What started as one mum’s search for a safe, nutritious alternative for her allergic daughter has grown into a business helping families all over the UK. Amy opens up
- [3 things to check before deciding to sell on Amazon](https://vickiweinberg.com/captivate-podcast/3-things-to-check-before-deciding-to-sell-on-amazon/) - Amazon can be a brilliant place to sell — but that doesn’t mean it’s right for everyone. In this episode, I’ll help you work out whether Amazon is the right platform for your products and business. We’ll go through three simple checks that can save you time, money, and frustration before you even get started.
- [How to make a family business work - with Lily Llewellyn](https://vickiweinberg.com/captivate-podcast/from-family-to-business-how-to-make-it-work/) - In this episode, Vicki speaks with Lily Llewellyn, of Provide Society, a specialist who supports families, couples, and close friends who work together. Lily combines her background in family psychotherapy and business to help people navigate the practical and emotional realities of running a business with someone they’re personally connected to. This conversation is particularly
- [How to choose the right Amazon strategy for your business](https://vickiweinberg.com/captivate-podcast/how-to-choose-the-right-amazon-strategy-for-your-business/) - Once you’ve been selling on Amazon for a while, it’s easy to feel unsure what to focus on next. Should you scale your listings? Expand internationally? Invest more in ads? In this episode, I help you identify the next best step for your business — based on your goals, capacity, and where you’ll get the
- [Nail Care Reinvented: The Sustainability Story of Loste Nails with Christy Llewellyn](https://vickiweinberg.com/captivate-podcast/meet-kristy-llewellyn-the-mind-behind-reusable-press-on-nails/) - If you’re growing a product business or running an e-commerce brand, this conversation with Christy Llewellyn from Loste Nails is full of honest, practical insights you’ll really connect with. Born from a frustration with flimsy press-ons and overpriced salon appointments, we set out to create something better: nails that look like gel, wear like gel,
- [The most common Amazon questions I’ve been asked this year](https://vickiweinberg.com/captivate-podcast/the-most-common-amazon-questions-ive-been-asked-this-year/) - To wrap up the year, I’m looking back at the most common questions I’ve been asked by sellers during Power Hours, training sessions and conversations this year. These questions come up time and time again, whether someone’s just getting started or already established. In this episode, I cover: Why your listing might not be showing
- [Working with Influencers to grow your brand - with Tomer Hen, Switch Supplements](https://vickiweinberg.com/captivate-podcast/the-power-of-influencers-tomers-secrets-to-growing-a-supplement-brand/) - If you’ve ever felt stuck with slow sales, frustrated that ads “should” be working but aren’t, or just totally overwhelmed by the pressure to keep up with every new platform trend… this episode will feel like a breath of fresh air. This week, Vicki speaks with Tomer Hen — brand founder, influencer marketing expert, and
- [How to review your Amazon performance before the new year](https://vickiweinberg.com/captivate-podcast/how-to-review-your-amazon-performance-before-the-new-year/) - December is the perfect time to pause and look back at how your Amazon account has really performed in 2025. In this short episode, I walk you through a simple, practical way to review what worked, what didn’t and where your time and energy should go in 2026. We’ll look at key areas including performance
- [How to elevate your brand -  with Naomi Davies](https://vickiweinberg.com/captivate-podcast/behind-the-scenes-the-secrets-of-digital-marketing-with-naomi-davies/) - If you run a product-based or e-commerce business and want your marketing to work harder for you, this episode is packed with practical advice. I’m joined by Naomi Davies of NMD Marketing, who specialises in paid social and Klaviyo email for fashion, lifestyle and beauty brands. She shares clear, no-nonsense insights that apply to businesses
- [Is Amazon right for your brand in 2026?](https://vickiweinberg.com/captivate-podcast/is-amazon-right-for-your-brand-in-2026/) - As 2025 comes to a close, you might be wondering if 2026 is finally the year to start selling on Amazon. In this episode, I share an honest look at when Amazon is a brilliant opportunity and when it might not be the right move just yet. We talk about the pressure many brands feel
- [Unleash Your Inner Florist!  Meet Jennifer Pearson, creator of the Halliesphere](https://vickiweinberg.com/captivate-podcast/meet-jennifer-pearson-the-creative-mind-behind-halisphere/) - In this episode, Jennifer Pearson — ceramic designer and creator of the Halliesphere, a sustainable flower-arranging tool — shares the real journey behind bringing a completely new product to market. If you’re a product creator or e-commerce business owner, you’ll get so much from hearing how she took an idea from her dining table to
- [What is the Amazon algorithm?](https://vickiweinberg.com/captivate-podcast/what-is-the-amazon-algorithm/) - Ever wondered how Amazon decides which products show up first? In this episode, I break down what the Amazon algorithm is, how it works and what really influences your visibility. We’ll cover the core factors, plus the common myths . I explain why sales velocity matters so much and why strong conversions matter. You’ll leave
- [Building a successful wholesale business - with Andee Hart, Hart Design Co.](https://vickiweinberg.com/captivate-podcast/unlocking-your-product-dreams-insights-from-andy-hart/) - If the word sales makes you cringe a little… this episode is for you. In this conversation, Vicki is joined by Andee Hart, founder of Hart Design Co and host of the She Sells Differently podcast. Andee started out making candles in her kitchen during the pandemic – and went on to wholesale them into
- [Your Amazon questions, answered: 5 things I’m asked all the time](https://vickiweinberg.com/captivate-podcast/your-amazon-questions-answered-5-things-im-asked-all-the-time/) - This week’s episode is a Q&A, covering the questions I hear time and time again from people selling or thinking about selling on Amazon. I dive into topics like: • the biggest mistakes new sellers make • choosing between FBA and FBM • how to improve visibility and reach page one • knowing if your
- [Elevate your Product Photos: Tips for Non-Photographers - with Karen Moreland](https://vickiweinberg.com/captivate-podcast/from-amateur-to-awesome-taking-product-photos-that-sell/) - If you sell physical products and take your own photos (or know you probably should), this episode will really help. Vicki is joined by Karen Moreland, who works with product sellers, Etsy shop owners and Amazon sellers who need good photos but don’t want to become photographers. This conversation is very practical and reassuring, especially
- [Cognitive Health for Entrepreneurs with Natalie Mackenzie](https://vickiweinberg.com/captivate-podcast/unlocking-your-brain-how-cognitive-health-can-boost-your-business/) - In this episode, I’m joined by cognitive strategist Natalie Mackenzie to talk about something we often overlook in business: cognitive health and how your brain influences the way you work every single day. Natalie explains what cognitive health actually means in simple, practical terms, and how things like memory, attention and focus affect your productivity,
- [Navigating the challenges of building a brand - with Zoe Chapman,  Kiddiwhizz](https://vickiweinberg.com/captivate-podcast/transforming-challenges-into-innovation-zoes-entrepreneurial-story/) - What does inventing a product really look like behind the scenes? In this episode, I’m joined by Zoe Chapman, inventor of The Whizzer, the world’s first compact, unisex portable toilet. Zoe shares how a very real parenting problem turned into inventing a product that’s now used by families, campers, travellers and adults with medical needs.
- [Free or Professional Amazon Selling Plan - what's the difference and which to choose](https://vickiweinberg.com/captivate-podcast/amazon-made-easy-amazon-selling-plans-explained/) - Are you unsure whether to choose a free or professional Amazon selling plan? This episode dives into the key differences between the two options to help you make an informed decision. This episode aims to clarify which selling plan might be best suited for your needs, whether you're just starting out or ready to scale
- [Authentic Brand Storytelling, How to Connect With Your Audience - with Sophie Bell](https://vickiweinberg.com/captivate-podcast/authentic-brand-storytelling-how-to-connect-with-your-audience-with-sophie-bell/) - In this episode, I’m joined by Sophie Bell, Managing Director at Toast, to talk about what authentic brand storytelling really looks like in practice. We explore why keeping your message simple matters, how to connect with your audience in a genuine way, and why trying to say too much often dilutes your impact. Sophie shares
- [Why selling on Amazon feels overwhelming (even when you’re doing things ‘right’)](https://vickiweinberg.com/captivate-podcast/why-selling-on-amazon-feels-overwhelming-even-when-youre-doing-things-right/) - If Amazon Seller Central has ever made you feel frustrated, confused, or like you must be missing something, this episode is here to reassure you that you are not the problem. Many independent brands struggle with the platform, and there are very real reasons why selling on Amazon feels overwhelming. In this episode, I explain
- [How to increase your online conversion rates - with Carolina Dibb](https://vickiweinberg.com/captivate-podcast/how-to-increase-your-online-conversion-rates-with-carolina-dibb/) - If you’ve ever felt frustrated that your website or product listings aren’t converting as well as they should, this episode is for you. I’m joined by Carolina Dibb, e-commerce consultant and conversion rate optimisation expert, to talk about why conversion rates matter and how you can make the most of the traffic you already have.
- [How to Scale a Jewellery Business and Sell Direct to Customers - with Anna Scaife](https://vickiweinberg.com/captivate-podcast/how-to-scale-a-jewellery-business-and-sell-direct-to-customers-with-anna-scaife/) - In this episode, sit down with Anna Scaife, founder of Anna Lou of London Jewelry, to explore her incredible journey of building a jewellery brand from scratch, selling in high-end stores like Harvey Nichols and Selfridges, and ultimately choosing to sell direct to her customers. Anna shares candid insights on the highs and lows of
- [Why selling on Amazon feels harder than it should and what actually helps](https://vickiweinberg.com/captivate-podcast/why-selling-on-amazon-feels-harder-than-it-should-and-what-actually-helps/) - If you’ve ever wondered why selling on Amazon feels harder than it should, you’re not alone. In this episode, I unpack why selling on Amazon can feel so complicated, even when you’re capable and experienced. From navigating Amazon Seller Central to dealing with inconsistent updates, suppressed listings and unclear responses from Seller Support, the platform
- [How to Develop and Launch a Product Idea - Charlie Sherts](https://vickiweinberg.com/captivate-podcast/how-to-develop-and-launch-a-product-idea-charlie-sherts/) - In this episode, I speak with product innovator Charles Shert about how to develop and launch a product idea. If you’ve ever had an idea for a product but felt unsure where to start, this conversation is for you. We talk about solving real problems, creating rough prototypes and using customer feedback to shape your
- [What actually makes a product business website work - Simon Pryce](https://vickiweinberg.com/captivate-podcast/how-to-improve-your-product-business-website-so-it-actually-converts-simon-pryce/) - If you run a product based business, your website plays a huge role in whether customers buy from you or leave within seconds. In this episode, I’m joined by Simon Pryce, Managing Director of Skylight Media, who works with businesses to improve how their websites function, convert and support growth. We talk about the real
- [How to get the best outcome from Amazon Seller Support](https://vickiweinberg.com/captivate-podcast/how-to-get-the-best-outcome-from-amazon-seller-support/) - If you’ve ever found yourself stuck in a loop with Amazon seller support, sending messages back and forth and not really getting anywhere, this episode is for you. Because while Amazon is an amazing marketplace, it isn’t always straightforward. Things do go wrong, and often they happen when you least expect it, whether that’s a
- [How to Launch and Scale a Product Business as a Parent - Suzanne Moore](https://vickiweinberg.com/captivate-podcast/how-to-launch-and-scale-a-product-business-as-a-parent-suzanne-moore/) - In this episode, I’m joined by Suzanne Moore, the founder of Nom Nom Kids, who shares how she turned an idea she had on her holiday in America into a business that’s been running for over 12 years, all while navigating life as a busy mum. Suzanne talks honestly about how she got started designing
- [Burnout in Business, Signs You’re Burning Out and How to Recover - Tamryn Dicks](https://vickiweinberg.com/captivate-podcast/burnout-in-business-signs-youre-burning-out-and-how-to-recover-tamryn-dicks/) - Burnout in business is something we hear about all the time, but do you actually know what it really is, and how to recognise it before it takes hold? In this episode, I’m joined by Tamrin Dicks, who helps business owners make more money, keep more cash in the bank, and create more time to
- [How Journaling Can Transform Your Mental Health and Business - Finn Prevett](https://vickiweinberg.com/captivate-podcast/how-journaling-can-transform-your-mental-health-and-business-finn-prevett/) - Ever feel like your brain is on a constant spin cycle? Like there’s always another task, another email, another decision to make… and never a moment to breathe? That’s exactly where Finn Prevett, co-creator of The Positive Planner, found herself. She was navigating postnatal depression, juggling life with young children, and trying to find a
- [What It Actually Takes to Launch and Grow a Product Brand - Sam Feller](https://vickiweinberg.com/captivate-podcast/what-it-actually-takes-to-launch-and-grow-a-product-brand-sam-feller/) - In this episode, I’m joined by Sam Feller, co-founder of Popcorn Shed, a premium gourmet popcorn brand now stocked across the UK and beyond. Sam shares the real story behind building a product-based business from scratch, from making popcorn in a home kitchen to scaling across multiple sales channels. We talk about what it actually
- [Ask Me Anything](https://vickiweinberg.com/captivate-podcast/ask-me-anything-2/) - In this episode, I’m doing something a little different, answering your questions in an “Ask Me Anything” style episode. This episode is designed to give you clarity and practical direction if you’re currently selling on Amazon or thinking about getting started. I’ve recently launched a free monthly event called Amazon Seller Support and Connect, where
- [Business funding options for entrepreneurs - Hazel Nabarro](https://vickiweinberg.com/captivate-podcast/business-funding-options-for-entrepreneurs-hazel-nabarro/) - So many founders delay growing their business because funding feels confusing or out of reach. This episode is here to change that, and give you a clearer way to think about how to fund your business growth. If I’m honest, funding is something I didn’t really understand for a long time, and I know I
- [Packaging design for Amazon and retail. How to stand out and increase sales - Daniel Poll](https://vickiweinberg.com/captivate-podcast/packaging-design-for-amazon-and-retail-how-to-stand-out-and-increase-sales-daniel-poll/) - If you’ve ever looked at your product and thought, “is my packaging actually helping me sell this?” then this episode is going to be really helpful. I’m joined by Daniel Poll, founder of No Ramble, a brand and packaging design studio, and we’re talking all about what makes packaging work, both in store and online.
- [Building an 80-Year Product Business: Lessons from a Fourth-Generation Family Brand](https://vickiweinberg.com/captivate-podcast/building-an-80-year-product-business-lessons-from-a-fourth-generation-family-brand/) - This week I’m joined by Holly Stafford-Smith from GH Stafford & Son Ltd, a fourth-generation family business that has been supplying leather goods and accessories across the UK for almost 80 years. In this episode, Holly shares the story of how the business evolved from manufacturing leather goods in post-war Walsall to becoming a long-established
- [How to get your first reviews on Amazon](https://vickiweinberg.com/captivate-podcast/how-to-get-your-first-reviews-on-amazon/) - If you’re wondering how to get your first reviews on Amazon, this episode is for you. Because reviews really do matter. They help customers trust your products, they improve conversions, and they send strong signals to Amazon’s algorithm that your product is worth showing to more people. In this episode, I’m breaking down exactly why
- [How to double your website revenue - Lisa Whalley-Smith](https://vickiweinberg.com/captivate-podcast/how-to-double-your-website-revenue-lisa-whalley-smith/) - In today’s episode I’m joined by website conversion expert Lisa Whalley-Smith to break down how product-based businesses can realistically grow, and even double their website revenue. Lisa shares the simple but powerful framework she uses with clients to improve performance across three key areas: traffic, conversion rate, and average order value. But as she explains,
- [How to grow a product business without sacrificing profit - Christabel Biella](https://vickiweinberg.com/captivate-podcast/how-to-grow-a-product-business-without-sacrificing-profit-christabel-biella/) - If you're trying to work out how to grow a product business, it can be tempting to focus on increasing sales above everything else. But what happens when your sales are growing and your profits aren't? In this episode, I'm joined by Christabel Biella, a fractional operator and commercial growth consultant who helps product based
- [Starting a Product Business: Lessons From Building an International Coffee Brand - Jason Harvey](https://vickiweinberg.com/captivate-podcast/starting-a-product-business-lessons-from-building-an-international-coffee-brand-jason-harvey/) - What does it really take to start a product-based business from scratch and grow it into something that reaches international markets? In this episode, I’m joined by Jason Harvey, founder of Common Coffee, a specialty coffee roastery based just outside Edinburgh that now supplies wholesale customers, retail consumers, and international markets including Dubai and the
- [Is your Amazon account reaching its full potential? - Vicki](https://vickiweinberg.com/captivate-podcast/is-your-amazon-account-reaching-its-full-potential-vicki/) - In this episode, I am talking about a question I think every Amazon seller should be asking regularly, is your Amazon account reaching its full potential? What I often see is that Amazon does not need to be performing badly for there to be room for improvement. In fact, some of the biggest opportunities come
- [How to Turn a Product Idea Into Something People Can Buy - Natalya Koval](https://vickiweinberg.com/captivate-podcast/how-to-turn-a-product-idea-into-something-people-can-buy-natalya-koval/) - Have you ever had an idea for a product but had no idea what to do next? Many product business owners start with a concept, a sketch, or even just a feeling of something they'd like to create. But turning that idea into a finished product that people can actually buy involves far more than
- [How to Start Exporting Your Products Internationally, With Tim Reid](https://vickiweinberg.com/captivate-podcast/how-to-start-exporting-your-products-internationally-with-tim-reid/) - If you've ever thought about selling your products overseas but assumed exporting was too complicated, too expensive, or only for large businesses, this episode is for you. In this episode, I'm joined by Tim Reid, Chief Executive of UK Export Finance, to talk about what exporting really looks like for small businesses and why it
- [Amazon AI for Shopping: what UK sellers need to know - Vicki](https://vickiweinberg.com/captivate-podcast/amazon-ai-for-shopping-what-uk-sellers-need-to-know-vicki/) - There's been a lot of talk recently about Amazon's AI shopping tools, with some people claiming they'll completely change how customers shop and others saying that Amazon SEO is dead. So, what does this actually mean for UK sellers? In this episode, I'm breaking down what we know so far about Amazon AI for Shopping,
- [Why great product development takes time - James Fields](https://vickiweinberg.com/captivate-podcast/why-great-product-development-takes-time-james-fields/) - If you've ever felt frustrated by how long it's taking to develop your product, this episode is for you. One of the biggest misconceptions about product development is that once you've got the idea, everything else should happen quickly. In reality, creating a product you're genuinely proud of often takes much longer than expected. In
- [How to Sell an Innovative Product That Nobody Is Searching For, With David from Talking Print](https://vickiweinberg.com/captivate-podcast/how-to-sell-an-innovative-product-that-nobody-is-searching-for-with-david-from-talking-print/) - What happens when you've created a fantastic product, but your biggest challenge is that nobody knows it exists? In this episode, I'm joined by David, founder of Talking Print, a business that's been creating audio greeting cards, video brochures and other innovative printed products for over 15 years. One of the things I found most
- [Pricing Strategy for Product Businesses: How to Price With Confidence, With Caroline Cookson](https://vickiweinberg.com/captivate-podcast/pricing-strategy-for-product-businesses-how-to-price-with-confidence-with-caroline-cookson/) - Pricing can feel like one of the hardest decisions you'll make as a product business owner. Charge too little and you risk under valuing your product, reducing your profits and making it harder to grow. Charge too much and you might worry that customers won't buy from you. So how do you find the right
- [Starting a Product Business with Louise Meddar](https://vickiweinberg.com/captivate-podcast/starting-a-product-business-with-louise-meddar/) - Have you ever had an idea for a product but wondered where to start? Starting a product business can feel overwhelming. From finding manufacturers and creating prototypes, to building a brand and bringing your product to market, there are so many unknowns that it's easy to feel stuck before you've even begun. In this week's
- [Amazon updates roundup with Vicki](https://vickiweinberg.com/captivate-podcast/amazon-updates-roundup-with-vicki/) - If you sell on Amazon, things don't stay still for long, and over the past couple of months there have been several updates that could affect how you manage your business. From new virtual bundles and returns tools to changes to product titles, AI shopping features and important dates for Q4, there's plenty to be
- [How to launch a skincare brand with Mark and Malachy Mitchnick](https://vickiweinberg.com/captivate-podcast/how-to-launch-at-skincare-brand-with-mark-and-malachy-mitchnick/) - Have you ever wondered what it really takes to launch a skincare brand in one of the world's most competitive industries? In this week's episode, I'm joined by father and son team Mark and Malachy Mitchnick, the founders of Burnd Sunscreen. Mark is a paediatrician and product developer who spent decades creating products for some
- [Amazon Reimbursement Claims: Are You Owed Money?](https://vickiweinberg.com/captivate-podcast/amazon-reimbursement-claims-are-you-owed-money/) - If you sell on Amazon, there's a chance you're missing out on money without even realising it. Lost inventory, invoice discrepancies, overbilling and fulfilment issues can all add up over time, but many sellers never spot them, let alone know they can claim the money back. In this week's episode, I'm joined by Liam from
- [Amazon Q4 Preparation: What Sellers Need to Do Now - Vicki](https://vickiweinberg.com/captivate-podcast/amazon-q4-preparation-what-sellers-need-to-do-now-vicki/) - If you sell on Amazon, Q4 can creep up on you incredibly quickly. One minute it's September and Christmas feels ages away, then suddenly you're dealing with increased traffic, more expensive ads, stock deadlines and everything else that comes with the busiest shopping period of the year. The good news is that you don't need
- [Growing a Product Business by Doing Things Differently, with Lizzie Lane](https://vickiweinberg.com/captivate-podcast/growing-a-product-business-by-doing-things-differently-with-lizzie-lane/) - What happens when you decide to build a business in an industry where you don't necessarily fit the mould? In this episode, I'm joined by Lizzie Lane, founder of Carparts Queen. Lizzie started working in the motor parts industry at 18 and spent more than a decade learning the trade before deciding to take everything

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