Tiny Chipmunk has officially ‘gone global’ (or European at least) with our first orders from Spain and Italy.  We didn’t do anything special to make this happen – simply listed on Amazon’s other European sites.  Here’s how you can do it too.  (Disclaimer, if you’re not an Amazon seller, or don’t aspire to be, you might find this post incredibly boring!)

How to set it up

On your Amazon seller central homepage, under the ‘Inventory’ heading, there’s an option that says ‘Sell Globally.’

Click here and it opens up a page with three tabs – North America, Europe and Japan.  I only focused on Europe so far – as you can ship to Europe from a UK distribution centre.  At some point, I do plan to sell in North America, but that’ll be a different story, as it involves opening a new seller account, paying more fees and, of course, getting your products to a warehouse in North America.

All you need to do is tick the boxes to enable your listings on Amazon.de (Germany), it (Italy), es (Spain) and fr (France).

Your listings are automatically translated into the correct language and the price converted.  

How it works

It now works the same as any other listing, in that once a customer purchases an item, you receive an email letting you know when it’s been shipped.  These emails do come in the language of the site you’ve just sold on – so be aware of that!  They’re pretty easy to understand (as they’re in the same format as the ones you’ll get from the UK site), but Google Translate would sort that out if not!

Do note that the fees are slightly different when selling in Europe – and you’ll get two separate ‘invoices’ (the usual Amazon Seller and FBA invoices – but, again, in the language for that site).  

I found this pretty confusing at first but you will find, if you check your fees, that it does all tally.  

So that’s it!  Listing your products across Europe really is as simple as that.