by Vicki Weinberg | May 21, 2025 | business growth, eCommerce, sales & conversion, Selling, Shopify
Although it’s easy to fall down a TikTok or Instagram Reel rabbit hole trying to make the perfect sales video, email marketing remains one of the most effective tools for driving sales. Why? Because it consistently delivers the highest conversion rates and ROI of any... 
by Vicki Weinberg | Oct 28, 2021 | Running a Business, Selling, Shopify, Uncategorized
Christmas is coming! As I type this there are just a few days left of October, and suddenly Christmas is just around the corner. For retail based businesses it is the most exciting time of year, ⅓ of all money in retail is spent in the 6 weeks before Christmas, and... 
by admin | Aug 2, 2018 | Business Tools, Shopify
I’ve spoken before about how much I love my new Shopify site. Today, I wanted to share with you some of my favourite Shopify apps, which I’ve used to personalise and make it my own. All are free, but some have upgraded features which you need to pay for. Bonjoro I... by admin | Jan 18, 2018 | Business Tools, Shopify
If you receive this blog via email, you might have noticed you didn’t receive one last week. That’s because the brand new website went live and the blog ‘disappeared’ for a few days. The new site is pretty similar to the old one, but rather than just using Shopify...