by Vicki Weinberg | Jun 4, 2025 | business growth, eCommerce, Marketing & Social Media, Running a Business, Scaling business
Scaling up is exciting — but knowing when to take that leap can be tricky. In this post, we’ll explore how to recognise when your business is ready to scale and how to strike the right balance between free and paid channels, driving both top-line growth and a healthy... 
by Vicki Weinberg | May 13, 2025 | eCommerce, Marketing & Social Media, product-based businesses, Selling
Let’s be honest—just hearing the word “sales” can make many of us uncomfortable. It might bring to mind images of pushy car salespeople or relentless door-to-door pitches. But sales doesn’t have to be about persuasion, it should be about helping people. Why We Fear... 
by Vicki Weinberg | Mar 5, 2025 | Marketing & Social Media, Selling, Small business, social media
When selling online today, standing out is no longer optional—it’s essential. The secret? Infusing personality into your marketing. Personality-driven marketing bridges the gap between your products and consumers, making your brand not only relatable but... 
by Vicki Weinberg | Sep 8, 2024 | Customer feedback, Design, Marketing & Social Media, PR, Running a Business, Small business, social media, Uncategorized
As a product business owner, you might already be familiar with the importance of branding—your logo, colors, and overall aesthetic that represent your business. But have you ever thought about how the design elements you use can directly impact your sales? This is... 
by Vicki Weinberg | Jun 27, 2024 | Business Tools, Customer feedback, Marketing & Social Media, Running a Business, Small business
Rebecca Hilliard is an eCommerce expert with 12 years of experience working with renowned brands such as Jimmy Choo, French Connection, ME+EM, Mylands, and This Works. She now supports premium direct-to-consumer brands with their customer retention strategies to drive... 
by Vicki Weinberg | Jun 20, 2024 | Business Coach, Marketing & Social Media, product-based businesses, Running a Business, Small business, social media
Showing up online. It’s something many of us grapple with. As product business owners, it often feels simpler to hide behind our creations. Yet, in today’s digital age, personal visibility is key to thriving in the marketplace. Today, I had the pleasure of...