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Amazon Lightning Deals

I’d been thinking of trying a lightning deal for a while, as was curious to see what impact it would have on my sales and ranking.  If you haven’t seen one before, this means you set up a deal whereby you offer a set number of units, at a set discount, for a set...

Amazon Sponsored Products

For the past few weeks I’ve been trialing / messing around with Amazon Sponsored Products, with the aim of driving more traffic to my product page.  Amazon are currently offering £20 of free clicks (per marketplace), so it seemed like a good time to give it a go. This...