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PPC Entourage

Amazon Sponsored Products is an ongoing, uphill struggle for me.  I use it in all the marketplaces I sell in and some are always doing well, while others are not. If it works, it’s fantastic and can really give your products more visibility.  If it’s not working, it’s...

Amazon Lightning Deals

I’d been thinking of trying a lightning deal for a while, as was curious to see what impact it would have on my sales and ranking.  If you haven’t seen one before, this means you set up a deal whereby you offer a set number of units, at a set discount, for a set...

Amazon Sponsored Products

For the past few weeks I’ve been trialing / messing around with Amazon Sponsored Products, with the aim of driving more traffic to my product page.  Amazon are currently offering £20 of free clicks (per marketplace), so it seemed like a good time to give it a go. This...