**Please remember to rate and review the podcast – it really helps others to find it.**

Maddy Shine helps awesome women grow their businesses by being more visible. Today we talk about how you can use SEO to help your products get found online.

Read the blog post

Listen in to hear Maddy share:

  • An introduction to her and her business (1:01)
  • What SEO is – in really simple terms (1:31)
  • How to figure out what people would be searching for, to find what you sell (3:27)
  • What keywords are and how you can find out which to use (4:29)
  • Tools you can use to help with keyword research (7:30)
  • How to avoid overusing keywords and phrases on your website (10:16)
  • How often you need to be reviewing your SEO plus how to do it (11:38)
  • What gettings lots of website clicks but not many sales indicate (14:49)
  • Why it’s important to have your own website – even if you sell on other platforms (16:56)
  • Why a blog is a great way to keep your website content fresh and how to make it work for you (20:02)
  • How to find out if your website is fully optimised for SEO (27:52)
  • What metadata and alt text is and how to use it (29:30)
  • Why SEO is about more than just websites (35:15)
  • How guest blogging works and what to be aware of (36:36)
  • Her number one SEO tip (37:49)

USEFUL RESOURCES:

Download Maddy’s free foolproof guide – 7 things about visibility you haven’t been told before

Read the blog post for this episode

Maddy’s website

Maddy Shine on Facebook

Maddy Shine on Instagram

Tiny jpeg

GTmetrix.com

LET’S CONNECT

Find me on Instagram

Work with me

Transcript
Speaker:

I made the window say small wedding lost it. Right.

Speaker:

Okay. Here we go. So you are listening to today's

Speaker:

episode, presumably because you have a product to sell or

Speaker:

maybe we'll do seen for people to buy your products.

Speaker:

They need to be able to find it. Today's guest

Speaker:

Maddy Jones helps awesome women grow their businesses by being

Speaker:

more visible, she's going to share what she does and

Speaker:

what you can do to help people find your products

Speaker:

and your services. If that applies more easily. So, hi

Speaker:

Maddy. Thank you for being here.

Speaker:

Hello. Hi, Vicki. Nice to at nice to be here.

Speaker:

Thanks so much for inviting me on this brilliant podcast.

Speaker:

Super excited to have a chat.

Speaker:

Yeah, me too. So can we start please by giving

Speaker:

us introduction to yourself, your business and what it is

Speaker:

that you do?

Speaker:

Absolutely. So, hi everyone. I'm Maddy Jones. I'm usually known

Speaker:

as Maddy Shines, cause that's my Instagram name. Lots of

Speaker:

people think that's my actual surname. One day I might

Speaker:

change it by Depot, who knows, but basically I am

Speaker:

known as the SEO and visibility queen. It's a title

Speaker:

like gladly accepts, but I absolutely love helping small businesses

Speaker:

get found online. That's essentially what I do.

Speaker:

Amazing. Thank you. So let's start right at with the

Speaker:

basics. Can you tell us what SEO is in really

Speaker:

simple terms? I mean, I'm sure most of us have

Speaker:

had SEO before, but I think it's still a good

Speaker:

place to start.

Speaker:

Absolutely. So I'm sure that when many people see the

Speaker:

letters SEO, they're filled with a cold dread, like no

Speaker:

other suddenly they're thrown back into maths class at school

Speaker:

and they're thinking, Oh Lord, I don't know where on

Speaker:

earth to begin. Well, in really simple terms, SEO stands

Speaker:

for search engine optimization and it's all about being seen

Speaker:

more online. Everyone wants to get to page one of

Speaker:

Google because let's face it who clicks through to page

Speaker:

two when you Google anything at all. And so basically

Speaker:

what I do is I help people figure out what

Speaker:

they want people, what they want to be found on

Speaker:

page one of Google for because most people don't know.

Speaker:

So that's, that's the fun bit. That's kind of figuring

Speaker:

out what your business is about and how you can

Speaker:

be seen by more people.

Speaker:

Amazing. Thank you. So that's basically thinking about if someone

Speaker:

were to go to Google and type something in, what

Speaker:

would they need to type for you to come up

Speaker:

you at your product or your service?

Speaker:

Exactly, exactly. And the thing is there, isn't just one

Speaker:

thing that your business is. So there, wasn't just one

Speaker:

thing that your business sells. You sell a multitude of

Speaker:

different products, you have different product ranges that meet different

Speaker:

people's needs, different people's wishes and desires and all these

Speaker:

wonderful things that you all sell. But most people kind

Speaker:

of try and box themselves in and put all their

Speaker:

eggs in one basket. And what I try and do

Speaker:

is actually help open all that up. And so what

Speaker:

I say is SEO stands for exciting opportunities because in

Speaker:

my book, internet is full of limitless opportunities and it's

Speaker:

up to us to actually make use of that.

Speaker:

I like that. And I, and I agree. I think

Speaker:

even if you are only selling the one product that

Speaker:

there probably are different, you know, there might be different

Speaker:

people looking for that different product for different reasons. Or

Speaker:

even if it's the same person, you know, they might

Speaker:

have different, like for example, I sell swaddle blankets, but

Speaker:

some people might be looking for some things to cover

Speaker:

their baby in the pram. Or some people might be

Speaker:

looking, you know, they might not be looking for them

Speaker:

for swaddling is what I'm trying to get at.

Speaker:

Exactly. Exactly. They might not know that word yet. Or

Speaker:

they might be calling it something completely different or it

Speaker:

might be a cultural difference. The thing is we can't

Speaker:

assume that everyone thinks and talks like us. And so

Speaker:

one of the sort of fun little games in SEO

Speaker:

is figuring out what else do people call what we

Speaker:

sell? And also there are different variations. There are different

Speaker:

colors, there are different sizes, no doubt, you know, all

Speaker:

this kind of thing. But we also underestimate the importance

Speaker:

of when we're thinking about how to be seen by

Speaker:

all those wonderful people, waiting with their wallets to buy

Speaker:

us.

Speaker:

So how would you go about working out? What, what,

Speaker:

I mean, I'm, I'm going to call these keywords. Imagine

Speaker:

if you use a different phrase, so I'm going to,

Speaker:

I'm going to use keywords. How would you go about

Speaker:

knowing what keywords you should be using on your website,

Speaker:

on your social copy? Wherever?

Speaker:

Well, this is, this is a fantastic question because a

Speaker:

lot of people, they kind of go, okay, well, okay,

Speaker:

so let's use the swaddle blankets example, right? I call

Speaker:

them swaddle blankets. Therefore I'm going to stick the word

Speaker:

swaddle and blankets all over my website and then hope

Speaker:

that I'll get to page one of Google position, one

Speaker:

for swaddle blankets. Well, that might be all very well

Speaker:

and good. And you might actually see a great surge.

Speaker:

You might actually see, you would get to page one,

Speaker:

but you wouldn't necessarily stay there. And so what we

Speaker:

need to do is actually think about what else are

Speaker:

people using these blankets for? How else would they describe

Speaker:

them? What kind of variations? Like I was just mentioning

Speaker:

with the colors and the sizes and whatever, and the

Speaker:

uses of these swaddle blankets.

Speaker:

And so this is what we actually do start brainstorming.

Speaker:

We need to start thinking, okay, what are the different

Speaker:

variations? And the longer the phrase, the more likely you

Speaker:

are to get to page one, to be honest, however,

Speaker:

the longer the phrase, you also reduce the size of

Speaker:

the potential audience. So this is why it's great to

Speaker:

spread your bets. If you like, you know, and not

Speaker:

put your eggs in one basket. And so you could

Speaker:

have a whole list of different phrases, different combinations. So

Speaker:

for example, if, if it was geographically dependent to your

Speaker:

product, so you only deliver to a certain area, you

Speaker:

know, I work with lots of florists, so they're delivering,

Speaker:

you know, dried flower arrangements right now, reefs, you know,

Speaker:

things like this.

Speaker:

And so what we're looking at is the geographic as

Speaker:

well. So basically you need to think about, okay, not

Speaker:

just the different variations and the sizes and the different

Speaker:

ways that people describe it, but also the different locations

Speaker:

you want to deliver to. And so when people are

Speaker:

Googling wherever they're based, then Google's going to say, ah,

Speaker:

they're also based in London, I'm going to show more

Speaker:

London results. Or I'm also based in this tiny little

Speaker:

village out in the middle of rural England then. Yeah.

Speaker:

Great. So that, they're only within a mile of me.

Speaker:

So this is where we start with knowing what our

Speaker:

keywords are and then we can actually get to the

Speaker:

fun bit, which is actually adding them onto the websites.

Speaker:

So would you literally start by just almost brainstorming all

Speaker:

of the keywords you believe?

Speaker:

Exactly. Exactly. But it's important to realize that it's never

Speaker:

a single word. It's at least two words in a

Speaker:

phrase because that's what a lot of people get tripped

Speaker:

up on because they think they hear the word keywords

Speaker:

and they think, Oh, it's just one word. So it's

Speaker:

a swaddle and blankets, but actually it's important to put

Speaker:

those phrases together. So for example, blue swaddle blankets for

Speaker:

newborns, or, you know, blue swaddle blankets for proms, whatever

Speaker:

it might be. And so actually, like I said, like

Speaker:

the, the longer the phrase, the more likely you are

Speaker:

to get seen on page one and the more likely

Speaker:

you are to be more visible.

Speaker:

And is there any way you can go or any

Speaker:

tools you can use online to help with this? Cause

Speaker:

what I'm thinking is, so say for example, using my

Speaker:

example, I decided I was going to go all out

Speaker:

on swaddle blankets, but I might be the only person

Speaker:

who uses swaddle blankets. And it might be that my

Speaker:

customers use completely different words or it might be that

Speaker:

I could get to page one for swaddle blankets, but

Speaker:

actually not many people search for that. So is there

Speaker:

anything you can do to kind of sense check what

Speaker:

you're thinking? Yeah. Any tools you can, you can use

Speaker:

to get an idea of the kinds of traffic you'd

Speaker:

be looking at.

Speaker:

Absolutely. So it's important then once you've done all that

Speaker:

brainstorming to actually then see, okay, what are people actually

Speaker:

using? And there's so many different tools and apps that

Speaker:

you can use to see how many people on average

Speaker:

per month are using this phrase in, you know, in

Speaker:

Google basically. But the app that what the tool that

Speaker:

I really like to use, because it's really low cost,

Speaker:

there are loads of expensive ones, but you know, we're

Speaker:

small businesses. So we like to keep costs low. And

Speaker:

so the one that I like to recommend is keywords

Speaker:

everywhere. And it works like a Chrome browser extension. So

Speaker:

you can have it right there in Chrome, whenever you're

Speaker:

using the internet. And then essentially when you test on

Speaker:

different phrases, it will come up with an approximate search

Speaker:

volume.

Speaker:

Now it's not massively accurate. It's simply an indication it's

Speaker:simply like, Oh, okay. So:Speaker:

searching for that. But only to 200, maybe you're searching

Speaker:

for something else that you actually thought might be quite

Speaker:

popular. However, this is why I suggest doing all the

Speaker:

brainstorming work first, because of course the longer the phrase,

Speaker:

the less people are going to be searching for it

Speaker:

anyway. But if you know that you really want to

Speaker:

do a push on say blue sort of blankets, as

Speaker:

opposed to any other color, then it's important for you

Speaker:

to work on the sea, fold that product range that

Speaker:

you really want to push. And so this is where

Speaker:

people sort of get hung up on the tools rather

Speaker:

than the brainstorming work. So this is why I say

Speaker:

it's kind of like a two-part thing, but keywords everywhere.

Speaker:

It was the one that I would recommend.

Speaker:

Thank you. And I will link to that in the

Speaker:

show ads. Okay. So brainstorm fast, then go and use

Speaker:

it all and, and see it. And I guess using

Speaker:

the tool, you might also get some other ideas to

Speaker:

add to your brainstorm.

Speaker:

Exactly. So the great thing about keywords everywhere is that

Speaker:

in Google, then it would actually give you a list

Speaker:

down the side of other phrases, similar phrases that people

Speaker:

are also searching for. So it's really, really useful tool.

Speaker:

So we're going to do all this work. It ends

Speaker:

up a list of phrases and keywords. How many is

Speaker:

too many or is there such a thing as too

Speaker:

many bearing in mind that we actually want to be

Speaker:

able to use these? I guess we also want to

Speaker:

use them in a way, and I'm sure you'll talk

Speaker:

more about this. That sounds natural. And doesn't sound like

Speaker:

we're just stuffing our website with keywords. Is, is there

Speaker:

such a thing as too many,

Speaker:

There's not such a thing as too many keyword phrases,

Speaker:

but there is such a thing as overusing them on

Speaker:

your website. And I'm a little bit hesitant sometimes to

Speaker:

mention overusing them because some people get kind of, they

Speaker:

want any excuse not to use them at all. You

Speaker:

know, like it's like, Oh no, no, no. I want

Speaker:

to, the aesthetic is more important to me, but you

Speaker:

know, I often say that a beautiful website is all

Speaker:

very well and good, but it just sounds like an

Speaker:

expensive art gallery. If you're not actually getting the visitors

Speaker:

and the sales that you need to have a sustainable

Speaker:

business. And so I'm all about, okay, are you being

Speaker:

valuable with the use of your keywords? So you can

Speaker:

have a great long list of keyword phrases. If you've

Speaker:

got loads of different product ranges, Hey, keep me on.

Speaker:

If you've just got one main product that you sell

Speaker:

and just different variations of that, there isn't really such

Speaker:

a thing as too long, a list of keywords. You

Speaker:

just have to check using tools like keyword everywhere to

Speaker:

actually see whether people are actually using them and then

Speaker:

prioritize use of certain ones off your list. But it

Speaker:

does also change depending on the seasons. You know, that

Speaker:

markets obviously change market demand changes. You know, I mean,

Speaker:

heaven knows this, the sale of DIY products has shot

Speaker:

up in pandemic times. You know? So there's all sorts

Speaker:

of kind of trends to kind of think about and

Speaker:

that kind of thing, but not really, no, you can

Speaker:

have as many keywords as you like.

Speaker:

Okay. So something else you've just highlighted there, which I

Speaker:

hadn't really thought about is it sounds like this isn't

Speaker:

static, so it's not like you do some work on

Speaker:

your SEO and then you forget about it. It's somebody

Speaker:

you need to be visit. So how often should someone

Speaker:

be revisiting? And I imagine that it's not so much

Speaker:

work to go, you know, to review your SEO and

Speaker:

as it is to get everything in place in the

Speaker:

first. So how often should we be sort of revisiting

Speaker:

what we've done?

Speaker:

Well, of course, in an ideal world, as often as

Speaker:

everyone's checking Instagram, but yeah, that was not

Speaker:

Happening, is it?

Speaker:

And so, you know, but the thing is it's like

Speaker:

with working on your SEO, you need to be working

Speaker:

on your SEO regularly and consistently just like you're working

Speaker:

on your marketing consistently. And of course that's a very

Speaker:

ideal world scenario, but really you need to be setting

Speaker:

aside time every week. However, that does not mean that

Speaker:

you have to overhaul everything every week. So with the

Speaker:

keyword review, for example, you could be reviewing it once

Speaker:

a quarter. So then you'd be looking at the seasons

Speaker:

ahead. You you'd have some data to look at. Okay,

Speaker:

what were people typing in? How have I been doing

Speaker:

on the ranking? How have I been using it in

Speaker:

my blogging or my product pages on the rest of

Speaker:

my website, it's basically, then you can do kind of

Speaker:

like a review and then a plan.

Speaker:

So I kind of liked to think of things in

Speaker:

a three stage model, if you like. So I've got

Speaker:

plan, create and measure, which isn't very sexy. I know,

Speaker:

but it's so absolutely vital to create that sustainable model

Speaker:

of marketing. And also, you know, in an includes in

Speaker:

that is your SEO to promote your business appropriately and

Speaker:

successfully.

Speaker:

And what, how would you review your SEO? So would

Speaker:

you use the same keyword tools you use for sort

Speaker:

of better coming up from your keywords?

Speaker:

Yes, absolutely. So what you want to do is you

Speaker:

want to see, okay, how well am I doing on

Speaker:

my keyword rankings? So don't just be a good yourself

Speaker:

with those phrases because Google knows who we are. They

Speaker:

know they, they, they stalk us and you can't do

Speaker:

it in a private browsing tab. And don't ask your

Speaker:

husband's computer at work or anything like that. There are

Speaker:

certain apps. So the app I like to use for

Speaker:

Apple phones, SEO edge, and for Apple. So for Android

Speaker:

phones, it's SERP mojo, and I'll share the links with

Speaker:

you for the show as well. And basically on there,

Speaker:

you add in all the keywords you add in your

Speaker:

website, and it will tell you your position on Google.

Speaker:

So you can actually have a look at that on

Speaker:

a monthly basis, like, okay, which keywords do I really

Speaker:

want to get to page one for like sooner rather

Speaker:

than later.

Speaker:

And so therefore I need to be using those more

Speaker:

in the content I put out. And then, so when

Speaker:

you come to actually review the keyword list, like once

Speaker:

a quarter, okay, all these working for me are really

Speaker:

the most appropriate. I might getting lots of clicks, but

Speaker:

not conversions. That's a really important one. So looking at

Speaker:

the thing that everyone's scared of Google analytics and actually

Speaker:

having a look just at the, even at that first

Speaker:

graph, are you getting lots of clicks to your website,

Speaker:

but actually not as many sales as you'd like. And

Speaker:

so basically this is how you begin to review your

Speaker:

SEO. These are the kind of basics really

Speaker:

Thank you. And if you are getting lots of collects,

Speaker:

but not many sales, what do you think that indicates?

Speaker:

Well, it could indicate all sorts of different things. Couldn't

Speaker:

it? It's basically, if you're getting lots of clicks and

Speaker:

not as many sales, maybe you're not communicating the message

Speaker:

of what you're selling enough. So I've learned this the

Speaker:

hard way for sure. You know, selling my courses. And

Speaker:

basically I've had, I've hired a new Facebook ads manager

Speaker:

at the beginning of the year. And she was like,

Speaker:

okay, we need to look at the messaging because I

Speaker:

was like, but it's clear to me, but it's but

Speaker:

essentially what was working, what was happening was I wasn't

Speaker:

conveying the benefits sooner soon enough, essentially. So people were

Speaker:

clicking through going, Oh yeah, blue spotter blanket. That sounds

Speaker:

great. And then going, actually the, maybe the price was

Speaker:

more than expected.

Speaker:

Maybe the photo, you know, there could be any kind

Speaker:

of aspect, but that means, of course there's always work

Speaker:

to be done on, on your website. You know, it's

Speaker:

a, you've always got to be tweaking, having a look,

Speaker:

seeing what you could optimize. And I know that many

Speaker:

people listening to this will be like, Oh my goodness,

Speaker:

I've already got a massive to do list on my

Speaker:

website. I want to do this and this and this.

Speaker:

But a lot of people aren't strategic with the changes

Speaker:

they want to make with their website and their visibility.

Speaker:

They're like, Oh, that will be nice to have, rather

Speaker:

than what's the business benefit of doing that. So essentially

Speaker:

there's a few kind of key aspects to have a

Speaker:

lookout with your website. Of course, there's the images, there's

Speaker:

the wording. And there's obviously there's the branding, but with

Speaker:

the wording, I think a lot of people underestimate this,

Speaker:

particularly when it's their own business, they'll focus on the

Speaker:

beautiful images.

Speaker:

They'll focus on the beautiful branding. Then there'll be put

Speaker:

off by the fact that it's quite hard work to

Speaker:

edit your website. Then there'll be put off because actually

Speaker:

Instagram, summit sexier. Oh, and what about Pinterest? And all

Speaker:

these things are all very vital as well. I'm not

Speaker:

knocking them. Lord knows I love Instagram. But the thing

Speaker:

is we do actually have to look at the words

Speaker:

we're communicating with and not underestimate how persuasive they can

Speaker:

be and how important they are when we're selling our

Speaker:

products. Thanks.

Speaker:

Okay. And I'd actually like to talk for a moment

Speaker:

about, we've been talking around websites and about websites anyway.

Speaker:

I'd actually really like you to talk about why it's

Speaker:

important to have your own website because many people create

Speaker:

products and they think, well, I'm going to sell them

Speaker:

on Etsy. I'm going to sell them on Amazon or

Speaker:

any other marketplace. And all of those platforms have their

Speaker:

own SEO built in, and there's various things you have

Speaker:

to do to get found. But why do you believe

Speaker:

it's important to have your own website, even if you

Speaker:

intend to make most of your sales? Sorry,

Speaker:

My mouse, well, I, I'm a massive fan of the,

Speaker:

you might've heard of this. The older Dodge know like,

Speaker:

and trust. I believe that having our own website shows

Speaker:

that you are not just an established business, but that

Speaker:

you know your stuff and people in this day and

Speaker:

age, people buy from people. We don't want to buy

Speaker:

from big corporations so much anymore. I mean, apart from

Speaker:

the ethics question, there's also just simply, we want to

Speaker:

support small businesses more and more. We want to support

Speaker:

independent businesses. And if you have your own website, then

Speaker:

people have that. You know, I call it the smoke

Speaker:

factor where they're like, I don't have to get to

Speaker:

I in for this. I went and bought from a

Speaker:

small business.

Speaker:

Look, I'm, I'm only, I'm only shopping, smallest Christmas. You

Speaker:

know, there's this kind of wonderful vibe of supporting people.

Speaker:

So actually by you having your own website, you are

Speaker:

only benefiting yourself by having one, as in, sorry, you're

Speaker:

benefiting everyone one, but you're only, it's only ever going

Speaker:

to be a valuable thing in your life rather than

Speaker:

a hindrance. Because if you're solely relying on other biggest

Speaker:

platforms, Etsy, Amazon, eBay, whatever it is, that's fine. But

Speaker:

then you're sort of at the whim of their algorithm

Speaker:

as well. You constantly have to be working for them,

Speaker:

essentially. You know, you're helping them have a big platform.

Speaker:

And what you need to be doing is actually building

Speaker:

up your own platform.

Speaker:

You need to be building up your own web presence.

Speaker:

So have your own website, have your own Instagram, have

Speaker:

your own Pinterest Facebook. And you know, I was working

Speaker:

with at least lingerie maker. Who's based in Brighton. We

Speaker:

worked together a few years ago now and she was

Speaker:

debating the move from Etsy cause Etsy was doing so

Speaker:

well for her and continues to do very well for

Speaker:

her. And she was saying to me, Oh, you know,

Speaker:

do you think we need to set up our own

Speaker:

website? I properly not just have like a one pager.

Speaker:

I said a hundred percent, because up until then, she'd

Speaker:

had the empty shopping embedded in her website. And actually

Speaker:

what we did was we created a full e-commerce website

Speaker:

with her so that she was like, okay, right, this

Speaker:

is great.

Speaker:

So, so she can actually work on her own SEO

Speaker:

and have much more control. She has ownership over her

Speaker:

website. She has control. And you know, if she upsets

Speaker:

the FCA algorithm for whatever reason, prey that she doesn't,

Speaker:

but if she does, then she's got her own website

Speaker:

doing well on SEO.

Speaker:

That was great. Thank you. And yeah, I'm also an

Speaker:

advocate of having your own website. I think it's really

Speaker:

important and you know, there's all these other benefits. You

Speaker:

can build your own email list. You can say what

Speaker:

you want. Pretty much you, there are no rules about

Speaker:

how you do anything. Yeah. I always think it's a

Speaker:

good idea. And we spoke a little bit earlier. You

Speaker:

mentioned keeping your website fresh. Now I've had that. Having

Speaker:

a blog is a good way to do this. So

Speaker:

perhaps you could talk a little bit around, you know,

Speaker:

how having a blog can help your SEO. And then

Speaker:

we can maybe go into some more details afterwards about

Speaker:

what you'd actually, you know, how you'd actually go about

Speaker:

doing that. So let's start with, why do you believe

Speaker:

having a blog is get dressier?

Speaker:

Well, where else are you going to tell your stories,

Speaker:

share your expertise, share your experience and increase that trust

Speaker:

factor with your customers who, you know, like I was

Speaker:

just been set, like I've just been saying, people really

Speaker:

want to get to know us. People really wants to

Speaker:

buy from small businesses. They want to support independent brands.

Speaker:

And this is the thing. So if, if we have

Speaker:

a blog, this is the easiest way for people to

Speaker:

get to know us. Yes, we've got Instagram, but again,

Speaker:

we're at the, you know, at the whim of their

Speaker:

algorithm, whereas on a bloke you're like, okay, I'm kind

Speaker:

of getting to know this person. They get to share

Speaker:

their stories. They get to show off maybe photo shoots.

Speaker:

They were involved in or event, you know, virtual events,

Speaker:

obviously at the moment, but events they were involved in

Speaker:

or whatever it might be.

Speaker:

And this is the thing. So you're, you're opening yourself

Speaker:

up to a lot more opportunities. It goes back to

Speaker:

that seeking exciting opportunities I was talking about at the

Speaker:

start. I really believe that a blog is where you

Speaker:

communicate your value and we need to, in order to

Speaker:

stand out, we need to communicate that value. And lots

Speaker:

of people like, Oh, I'm not a good writer. You

Speaker:

know, I'm not, I'm not, it doesn't feel natural to

Speaker:

me, but nothing did when we first started did it,

Speaker:

you know, my first class I ever taught eight years

Speaker:

ago, wasn't amazing. It was okay. The audience thought it

Speaker:

was okay. They hired me. But you know, like it

Speaker:

was, if you compare now and then, you know, nobody

Speaker:

ever starts off amazing right.

Speaker:

At anything. And so actually just by sort of, you

Speaker:

know, testing out different ideas, seeing what people clicked through

Speaker:

to all this kind of stuff, you can actually see

Speaker:

what works and actually gives you more material for your

Speaker:

social media, because then you can say, okay, I can

Speaker:

break down. So say for example, you did like a,

Speaker:

how to tutorial on your blog. You can then see

Speaker:

if that works well, you can create a video for

Speaker:

it. You can put the video on social media. You

Speaker:

can also embed it in the blog post. You can,

Speaker:

you know, if say you have like a 10 step

Speaker:

process in that tutorial, you can share one step per

Speaker:

day for 10 days. That's 10 days of social media

Speaker:

content, right there. That's 10 reels, you know, to use

Speaker:

the latest trend.

Speaker:

There's all sorts of different ways that you can then

Speaker:

use that blog content in different ways and just, and

Speaker:

see what works with your audience and actually make life

Speaker:

easier for yourself.

Speaker:

I guess it helps keep your website fresh as well.

Speaker:

So, you know, if you're selling products, but you know,

Speaker:

you've got the same range and everything else is pretty

Speaker:

static, which I think websites tend to be date and

Speaker:

age. Well, I'm talking from my own experience now. There's

Speaker:

only so often that I actually go and look at

Speaker:

my product descriptions, for example, cause they're pretty good. And

Speaker:

they're nice. And yeah, I think the blog is actually

Speaker:

the only part of the site that potentially will get

Speaker:

updated every week or if your mom, especially as yeah,

Speaker:

people got big to-do lists,

Speaker:

Ultimately, sorry. I was just going to say, ultimately, the

Speaker:

blog is so good for SEO because web Google and

Speaker:

other search engines like websites that are regularly updated. And

Speaker:

so a blog is the easiest way to show that

Speaker:

your website is regularly updated. That's what it comes down

Speaker:

to ultimately. But yeah, it's obviously all these other benefits

Speaker:

that I'm quite passionate about.

Speaker:

They're all really good. But assuming that someone's main purpose

Speaker:

of creating a blog is for SEO. So, you know,

Speaker:

we were blogging maybe around our products or around our

Speaker:

services in the, you know, to try and share our

Speaker:

expertise and share, you know, features and things like that.

Speaker:

How would we go about doing that? So making sure

Speaker:

that we created blog posts that are useful, but also

Speaker:

you are gonna get to help with our SEO. We're

Speaker:

going to get people over to our site.

Speaker:

Okay. So the first thing is that you need to

Speaker:

be blogging for adding value first and SEO second. Okay.

Speaker:

Because basically Google more and more is looking for valuable

Speaker:

information rather than, Oh, they put the correct keywords in.

Speaker:

So therefore they must know what they're talking about. So

Speaker:

basically you have to be sharing valuable content. So question

Speaker:

and answer format is a great format. So the blog

Speaker:

title is a question you've written a blog post as

Speaker:

the answer, how to do tutorials are also brilliant, different

Speaker:

ways that you can use your products, things that might

Speaker:

compliment your products or the businesses that you can interview

Speaker:

that could compliment your products, different kinds of ideas like

Speaker:

this.

Speaker:

You could then be thinking, okay, I can use my

Speaker:

keywords in different kinds of ways on these blog posts.

Speaker:

They're valuable information because I'm sharing my expertise and therefore

Speaker:

people will hang around longer because time spent on site

Speaker:

is also an SEO factor.

Speaker:

That's good. Thank you. So I guess you would have

Speaker:

to write your blog post your useful blog posts to

Speaker:

adds value. So for example, I might write something on

Speaker:

why it's good to swaddle your baby for example, or

Speaker:

how to swaddle your babies, maybe a better example. And

Speaker:

then once that piece was written, I could just go

Speaker:

through and say, have I included some, at least of

Speaker:

my main keywords in this post in a way that

Speaker:

kind of doesn't isn't jobs?

Speaker:

Absolutely. So for every blog post and every page of

Speaker:

your website in each choose one focus, keyword phrase from

Speaker:

your list that you've brainstormed and put through the tools

Speaker:

I mentioned earlier. So then what you do is go,

Speaker:

okay, so I've got one focus. It's not just stop

Speaker:

you mentioning any others, but at least you've then got

Speaker:

a focus. So say for example, it's blue swaddle blankets,

Speaker:

then let's use that example. So you would use that

Speaker:

phrase in the title in the first paragraph of the

Speaker:

blog post at least one other time in the blog

Speaker:

post content. And then also in the bit that's called

Speaker:

the meta-description. Now, if you, if you've Google things before

Speaker:

presumably everyone has, then you'll see that the text appears

Speaker:

in Google. It's just like a little excerpt.

Speaker:

It's got title and link and little excerpt of the

Speaker:

blog post or page, right? So that's known as the

Speaker:

meta-description. So we want to do is we want to

Speaker:

get the keyword in there as well, because that also

Speaker:

then indicates to Google and therefore to more customers. What

Speaker:

whereabouts

Speaker:

That's good. Thank you. I've actually just become aware of

Speaker:

some of those things. I, my blog is on WordPress

Speaker:

and I recently installed something called Yoast, which actually prompts

Speaker:

you to fill in all of these fields. And before

Speaker:

doing that, I had no idea that's what I was

Speaker:

meant to do. I feel I was meant to just

Speaker:

put a few keywords in the text, but that's quite

Speaker:

a nice if anyone else was using WordPress, I don't

Speaker:

know what you think about that, Maddie. But I quite

Speaker:

like the fact that it's like almost like a checklist

Speaker:

to actually put my keywords in all of the right

Speaker:

places. Yeah,

Speaker:

Just absolutely brilliant. I'm a big fan of Yoast because

Speaker:

like you say a checklist and it has got a

Speaker:

traffic light system, red, orange, and green. And so if

Speaker:

you turn it green, you're like, yes, I've done all

Speaker:

the things to satisfy Yoast. So therefore I'm going to

Speaker:

be more visible on Google. If it's Amber, then it

Speaker:

will give you some little alerts, the things that you

Speaker:

need to go back through and check on either your

Speaker:

blog post or a webpage of your website. If your

Speaker:

website is also on Google is also on WordPress. And

Speaker:

then if it's red, then that means you've got a

Speaker:

few more things to change. Now, one thing that I

Speaker:

would say there is what lots of people then come

Speaker:

and tell me is like all Maddie, I just changed

Speaker:

the keyword so that it would turn green. I didn't

Speaker:

actually change the content of the blog post.

Speaker:

And so that's what you need to be careful about

Speaker:

when you're looking at, when you're using XCX is a

Speaker:

brilliant tool, but change the content of your blog post

Speaker:

to suit the keyword phrase. Not the other way around.

Speaker:

Yeah. So it's not just about making it turn green.

Speaker:

You've actually got to do.

Speaker:

Yeah, exactly. Yes.

Speaker:

That makes sense. So are there many other ways we

Speaker:

can know if our websites are well organized for SEO?

Speaker:

So obviously if you're using WordPress yeah. Yost is great

Speaker:

for making sure that your posts, your pages are well

Speaker:

optimized. Is there, is there any other, any other tools

Speaker:

or things that you would recommend people take a look

Speaker:

at, if you want to know how well you're doing?

Speaker:

Yeah. There's, there's so many tools out there on the

Speaker:

internet to be honest, but the main ones I've already

Speaker:

mentioned, so the keyword tracking apps or SEO edge and

Speaker:

cert mojo, and then there's also, I mean, you could

Speaker:

use SEM rush. That's a brilliant tool as well as

Speaker:

a free version of that, which will take on one

Speaker:

website. And so then actually that will also highlight kind

Speaker:

of miss, you know, review your website, some basics essentially,

Speaker:

obviously, without wanting to pay a fortune. But essentially what

Speaker:

you need to be doing is seeing how your SEO

Speaker:

ties in with the rest of your marketing plan. And

Speaker:

so that's what I teach essentially how it all is

Speaker:

integrated together.

Speaker:

That's essentially why I created my business because what I

Speaker:

saw was there was like all this amazing SEO advice

Speaker:

out there for people who already knew a lot about

Speaker:

SEO. And so it was catering to the SEO experts.

Speaker:

And so I saw that there was kind of this

Speaker:

big gap of why is no one speaking like a

Speaker:

human being, Hey, you know, like I find, I find

Speaker:

a lot of SEO advice boring because it's only for

Speaker:

SEO experts. And I really like, as you probably can

Speaker:

tell, I love talking, but I also love talking like

Speaker:

a human being. So essentially why I created my courses.

Speaker:

That's why you're here as well,

Speaker:

Because you're making this stuff really interesting. Other than text,

Speaker:

are there any, is there anything else we can be

Speaker:

doing on our websites help with visibility? So I've heard

Speaker:

for example, that you need to be making sure your

Speaker:

product images contain metadata. Could you talk a little bit

Speaker:

to that because I don't really know.

Speaker:

Okay. So there's three stages to image tagging. That's what

Speaker:

it's known against. Okay. So before you load up the

Speaker:

images to your website, you need to make sure that

Speaker:

they're not too big. And so there's two different ways

Speaker:

to determine the size of an image. There's the actual

Speaker:

file size, which you can just see very easily. You

Speaker:

know, when you click on the image, there's also the

Speaker:

physical size of it, the height and the width. And

Speaker:

basically what most people do is they get the photos,

Speaker:

whether they've taken them themselves or whether they've got a

Speaker:

photographer to do it. And the images are beautiful, but

Speaker:they're massive. They're like:Speaker:

it's not going to be displayed like that. It's gonna

Speaker:

be displayed like 400 pixels wide on your, on your

Speaker:

website.

Speaker:

Right? So what we need to do is we need

Speaker:

to reduce the site height and the width down as

Speaker:

first of all. So that the website doesn't have to

Speaker:

work harder than it needs to be because that slows

Speaker:

the website down and ultimately is not good for your

Speaker:

SEO. Then we should do is make sure that the

Speaker:

actual file size. So again, it's sort of like, if

Speaker:

you think about like the, the storage space that it's

Speaker:

requiring, we need to think about that as well. So

Speaker:

you can re use the, I use, I don't like

Speaker:

to use, I don't use Photoshop or anything like that.

Speaker:

I use a website called tiny JPEG, and I'll also

Speaker:

give you the link for that in the show notes.

Speaker:

So you just upload it for free. You can do

Speaker:

up to five minutes at a time, and then it

Speaker:

basically compresses the image. It's, you know, it's like when

Speaker:

you zip a file, it's like just compressing it like

Speaker:

that.

Speaker:

So basically that's what you do that. And then you

Speaker:

rename the image and when you rename the image, it's

Speaker:

great to get, of course your keyword phrase in there.

Speaker:

So let's say for example, blue swaddle blanket for newborns.

Speaker:

Okay. So you're really describing what the product is, or

Speaker:

you're trying to get your keyword phrase in that in

Speaker:

a natural kind of way. Don't kind of go blue

Speaker:

commerce, swaddle, calmer blankets, common newborns, calmer. That's what lots

Speaker:

of people used to do. And actually it's not natural.

Speaker:

So therefore Google caught onto that. Google realized that that's

Speaker:

not how people Google anymore. And essentially you rename the

Speaker:

file and then you upload it to your website. Now

Speaker:

not people will be listening to this and going, but

Speaker:

Marty, I've got loads of images already on my website.

Speaker:

Does that mean I have to go back through them

Speaker:

all? Well, maybe, maybe the great way to check whether

Speaker:

your website is being slowed down by your images is

Speaker:

to go to a website called GT metrics.com. And I'll

Speaker:

again, I'll share the link with you. Basically. It will

Speaker:

show you which images are slower. If any, slowing down

Speaker:

your website, it's a great way to test the speed

Speaker:

of your website. Okay. So it might be that you

Speaker:

actually don't have even that many images on your website

Speaker:

at this point. So you're thinking, okay, right. I've got

Speaker:

the images there. What do I do if they're already

Speaker:

loaded? And actually you can go in and add what's

Speaker:

called alt text. And so alt text, Google loves Altecs,

Speaker:

right? All texts is what would appear if the image

Speaker:

didn't load for whatever reason.

Speaker:

So Google can't read images. You know, it can't read

Speaker:

text. If you put it in on Photoshop and it's

Speaker:

texts within the image and things like that, what we

Speaker:

need to do was actually inform Google what the image

Speaker:

is of. So alt text is literally what the image

Speaker:

is. So baby in blanket, you know, so it might

Speaker:

be quite similar to what we've already named the file.

Speaker:

But actually what we need to do is be very,

Speaker:

very literal, you know, girl playing with ball. You know,

Speaker:

I do, I work with a lot of wedding businesses,

Speaker:

so it's like bridesmaids in gray dresses, walking down aisle,

Speaker:

you know, literally what's in the image and then once

Speaker:

you've added, so you've added it to the website page.

Speaker:

You've added it to your blog post. You've added the

Speaker:

old text. And once it's published, you pin it to

Speaker:

Pinterest. Okay. Now lots of people going, Oh, I don't

Speaker:

even know where to start with Pinterest. Or maybe you'll

Speaker:

maybe use Pinterest a lot. No, maybe, maybe when maybe

Speaker:

you use Pinterest a lot, but not necessarily for your

Speaker:

business. Maybe you don't know where to start. So actually

Speaker:

a great way to do this is to set up

Speaker:

boards with your keyword phrases, for your product ranges and

Speaker:

then pin images to your Pinterest boards in that way.

Speaker:

And then the alt text often comes up depending on

Speaker:

the website platform, but usually as your default caption on

Speaker:

Pinterest.

Speaker:

That's interesting.

Speaker:

Thank you. And do you use your brand name in

Speaker:

either the old text or in the name, you know,

Speaker:

when you're actually renamed in the physical image?

Speaker:

Not often. Sometimes you can, if you like, basically what

Speaker:

happens is, you know, you you've clicked on Google images

Speaker:

before, right? So when you're, when you're looking at Google,

Speaker:

there's also the images tab and essentially your website name

Speaker:

will come up with the image and then it will

Speaker:

have like the old text, you'll see it next to

Speaker:

it. And sometimes they'll call out the brand name, but

Speaker:

to be honest, because people aren't Googling your brand's name

Speaker:

yet, you're kind of wasting valuable real estate there. And

Speaker:

what you want to do is you want to focus

Speaker:

on what people are Googling. Okay.

Speaker:

Is there a character, could you talk about the real

Speaker:

estate? Is there a character limit of when you're naming

Speaker:

There isn't a character limit, but you know, between 40

Speaker:

and 60 characters, roughly, but to be honest, don't, don't

Speaker:

panic about that. Cause like it's always changing so simply

Speaker:

right. What's, you know, focus on the content rather than,

Speaker:

you know, the specific yeah. Details like that basically

Speaker:

Tonight. Thank you. And just a few final questions if

Speaker:

that's okay, Maddt. So is it just about websites? We've

Speaker:

obviously spoken a lot about websites. Is it just about

Speaker:

websites or is there anything else we should be, could

Speaker:

be doing to help ourselves and our products

Speaker:

Be more visible? So basically we need to tie it

Speaker:

all in with how we're already promoting our businesses. Of

Speaker:

course, social media is a thing that's here to stay.

Speaker:

It's not going anywhere. But really what I like to

Speaker:

say is social media is like the flyer for the

Speaker:

gig and the website is the gig itself. So basically,

Speaker:

you know, you want to get people in to see

Speaker:

the act, right? You want to get people in so

Speaker:

you can persuade them right there on your to make

Speaker:

more sales because social media people scroll, you know, you

Speaker:

want to catch their attention, but also you want to

Speaker:

get more awareness from other websites. So you need to

Speaker:

be looking at getting links. So you need to be

Speaker:

to get your links, maybe getting interviewed, getting press features,

Speaker:

getting, you know, I'll get a back link from, from

Speaker:

this podcast to my website, you know, looking at other

Speaker:

websites, seeing where actually I could lend my expertise to

Speaker:

them or, you know, I could do a collaboration with

Speaker:

them and then I would get a link back to

Speaker:

my website.

Speaker:

And then basically that's how I would also increase my

Speaker:

audience size.

Speaker:

Perfect. Thank you. So things like guest blog posts, that

Speaker:

kind of thing.

Speaker:

Exactly. Guest blog posts hugely valuable.

Speaker:

Now, am I right in thinking, this is a bit

Speaker:

of a tangent, but I've heard something and I would

Speaker:

like to, and I know you will know the answer.

Speaker:

So when you was in a guest book place, is

Speaker:

it correct that you can't just provide someone with a

Speaker:

blog that you've written for your website or somewhere else

Speaker:

and say, come and use this tax? Because my biting

Speaker:

that I keep saying Amazon, am I right? That Google

Speaker:

will sort of say, hang on. This exact same tax

Speaker:

is in two places, three places wherever. And that's not

Speaker:

a good thing, is that right?

Speaker:

Absolutely. Yeah. You have to write fresh content. Yeah. It

Speaker:

can be the same topic, but written fresh because Google

Speaker:

doesn't like duplicate text. It will penalize you. Yeah.

Speaker:

And say fresh tax means complete rewrite is can you

Speaker:

get away with, I want to say get away if

Speaker:

that doesn't sound good, but you know what I mean?

Speaker:

Can you sort of revamp a blog post, you know,

Speaker:

move it around a bit, change it up and put

Speaker:

it in multiple places. Yeah. That's good. That's good to

Speaker:

know. Cause I know sometimes the force of having to

Speaker:

write, you know, completely new content all the time is

Speaker:

a bit daunting. Isn't there, but you could sort of

Speaker:

rework something you already have. It just can't be a

Speaker:

complete duplication. Absolutely.

Speaker:

Yes. Yes.

Speaker:

Okay. That's good to know. Cause I'm sure that yeah.

Speaker:

I know guest blogging particularly is quite popular. Isn't it?

Speaker:

People quite like to have posts in other places, but

Speaker:

the thought of having to write something new for everyone

Speaker:

is quite daunting.

Speaker:

Absolutely. Yes. Okay.

Speaker:

Well thank you. I've got one final question if that's

Speaker:

okay. Which is what is your well, do you have

Speaker:

a number one sort of top SEO tip the one

Speaker:

thing that you think that when someone finishes listening, now

Speaker:

they can go off and do, and it was maker

Speaker:

a difference.

Speaker:

Yes. You need to set aside time in your calendar

Speaker:

to look at this every week chip away. I said

Speaker:

you can't eat a whole elephant at once. Even if

Speaker:

you just start actually one tip that I've mentioned today,

Speaker:

you've done a whole lot more than otherwise ignoring it

Speaker:

and hoping for the best. That is my number one.

Speaker:

Tip

Speaker:

To go and get it in your calendar. Exactly. I'm

Speaker:

a big fan of time blocking. That's really good. Thank

Speaker:

you. And I think you're right. It's a lot of,

Speaker:

it's not well for me South, if it's not in

Speaker:

the calendar, it just isn't happening. That's so just before

Speaker:

we finish Maddy, I would love to know a little

Speaker:

bit more about what you do, how people can find

Speaker:

you and you know, if they wants to know more

Speaker:

of, and perhaps work, if you will look at your

Speaker:

courses at where should they go.

Speaker:

Absolutely. So I would love to hear from you, please

Speaker:

do come over and see me on Instagram at Maddy.shine,

Speaker:

where I talk a lot about motivating you to do

Speaker:

more of this kind of work. I danced a disco

Speaker:

D teams is generally a good, good time or huddle

Speaker:

rounds. And also you can check out my website, Maddyshine.co.uk,

Speaker:

where you can check out my courses. I've got a

Speaker:

membership called visibility for female entrepreneurs, helping them get more

Speaker:

visible. And essentially you can sign up to the waiting

Speaker:

list for the courses, but basically the doors will be

Speaker:

open again, a new year, 600.

Speaker:

So exciting. I'm actually, this will be going out in

Speaker:

January. So perhaps you might have some space in your

Speaker:

yes. Yeah.

Speaker:

I'll probably have a free training that you, that you

Speaker:

need to sign up to buy.

Speaker:

Depending when you're listening to this, there may well be,

Speaker:

it sounds like there's lots going on whenever you're listening

Speaker:

and any trainings or anything going on, we'll make sure

Speaker:

they're linked in the show notes as well so that

Speaker:

we can send people there. Well, thank you so much

Speaker:

for your time. I've loved talking to you. You've made

Speaker:

this potentially dry subject really interesting, really actionable. And I

Speaker:

really appreciate that. Thank you so much.

Speaker:

Yeah, no problem at all. Happy to help. Thank you