Join my next workshop – Introduction to Selling on Amazon >

In this week’s episode, I share the ways that I can support you and your small business. 

I specialise in promoting small businesses on Amazon. I know Amazon is not for everyone. So I wanted to share why I work on this platform, and the advantages I believe it offers small businesses. I am not affiliated in any way with Amazon, these are just my honest, professional opinions.

Listen in to hear me share:

  • An introduction to the topic (00:39)
  • Why Amazon is a good opportunity for your small business (02:02)
  • The advantages of selling on Amazon vs your own website (04:10)
  • How using Amazon FBA can save you time and space! (05:24)
  • How Amazon can give you an easy global reach (06:15)
  • My strategy sessions (08:17)
  • Getting in touch with me (09:44)

USEFUL RESOURCES:

My Free Resources 

Is Amazon Right For You? Mini Strategy Session

Amazon Account Audit

Amazon Launch Package

Amazon Training Q&A Hour

Book a Power Hour with me

LET’S CONNECT

Join my free Facebook group for product makers and creators

Find me on Instagram

Work with me 

Transcript
Speaker:

Welcome to the Bring Your Product Ideas to Life podcast, practical advice

Speaker:

and inspiration to help you create and sell your own physical products.

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Here's your host, Vicki Weinberg.

Vicki Weinberg:

Hi.

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So today I wanted to record a quick episode, um, to talk about

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something that I've been thinking about sharing for a while now.

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So you might have thought in the past perhaps, um, about working

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with me, and if you haven't by the way, that's absolutely fine.

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Um, and as you might know, I can help you with creating your product to

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sell, in all aspects of that, and also about selling your product on Amazon.

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Um, however, I do know that lots of people aren't keen on Amazon, particularly

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for those who support small businesses.

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And in the past I've had people not want to work with me or decline invitations

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to come onto this podcast because of the fact that I help people sell on Amazon.

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First of all, I want to say, this is okay.

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Genuinely I'm not offended.

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And I do agree that if something goes against your principles,

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then you shouldn't do it.

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I mean, I do exactly the same with other things, so I do completely understand.

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So if you've been thinking of working with me, you might actually be put off

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by the fact that I work with Amazon.

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Well, not with them as such.

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Um, Amazon is a platform that I'm extremely familiar with and I support

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people to get started and grow on it, mainly because I have so many years

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of experience working on Amazon and it is not the easiest of marketplaces.

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I know it's not.

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But I also know that for me, something that might take someone else half an

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hour, I can sometimes do in five minutes.

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So I do believe that what I offer is a really valuable service.

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But the thing is I also support small businesses.

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I also shop for small businesses, and I don't think these two

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things are necessarily exclusive.

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I still think that for some products and some businesses, and I say some because I

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don't think this is the same for everyone.

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Amazon offers a really good opportunity.

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Um, for example, loads and loads of people shop there.

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You possibly shop there yourself.

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In fact, I'm, I'm thinking lots of us probably do.

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I certainly do, um, because people trust Amazon.

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Uh, you know, it's a trusted platform probably, you know, you might have

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your card details saved on there already, which makes it really, really

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quick and easy to make a purchase in just a click or a couple of clicks.

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Very few of us want to put our details into a random website and

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one that, you know, we don't know.

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So you might come across a small brand, for example, and think I'd love to buy

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from them, but is this website secure?

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Is there a padlock?

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I haven't heard from them?

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Will it come?

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Um, I actually had a really bad experience just before Christmas buying

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from a website that I'd never heard of.

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And I have to say it has put me off a little bit.

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Um, basically what happened in case you're interested is I ordered something

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and it did turn up okay, which was good.

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Um, but then it was broken and I contacted them and I didn't get

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a refund, I didn't get a reply.

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They told me they were going to send me a re um, a replacement.

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They haven't.

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And in the end, luckily I paid via PayPal when I was able to go

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through PayPal to get a refund.

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You know, I submitted everything, all the pictures that I'd sent

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to the, the um, brand, I sent them to the, directly to PayPal.

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And they said, yes, it doesn't sound right.

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And they just gave me my money straight back, which was brilliant.

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But as you can imagine, it's a little bit of stress and um, you

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just, something you just don't need.

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Um, and it has put me off shopping with websites that I've never heard of.

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But for most of us, Amazon feels really secure.

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Most products will be delivered the next day.

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If you do have an issue, it's super easy to get a refund or to return the

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item, you know, so, so for lots of reasons, you know, people shop there.

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I have to say as well, as an aside, if I did want to shop from a small

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brand now and I couldn't find them on Amazon, um, I would also look on Etsy.

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Because Etsy is obviously a great marketplace for, for small brands, so

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just putting that out there as well.

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Amazon is certainly not the only place that I would shop with small

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businesses or that I would suggest that small businesses list their products.

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And selling on Amazon isn't the same as trying to get people over to your

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website in a good way, in my opinion.

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Because if your product is what people are looking for, it can be a lot easier

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to convert them into buyers than on Google, for example, as they are usually

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on Amazon to shop in the first place.

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So yes there is some SEO involved in getting it right.

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So I've spoken so many times about how if you decide to list your products on

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Amazon, you really need to do it well.

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You need to have a great product listing.

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You need to have fantastic images.

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And importantly, you need to make sure your listing contains all

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of the terms that people will be searching for if they're looking

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for a product like yours on Amazon.

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And of course, once people are on Amazon, there are tools and strategies

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you can use to help traffic to your listing, for example, paying for traffic.

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Um, this isn't what this episode is about, but I will say, um, because I've said

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this before, I might as well say it again.

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If you decide to list your products on Amazon, you will need to do something

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to get people over your listing.

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It honestly isn't enough just to get your, a great listing put up there.

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You do have to do more.

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Um, that's completely off topic.

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However, I don't, I feel it's worth mentioning because I say it all the

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time and I feel like it's one of those things I just can't say enough.

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So also if you decide to sell on Amazon, you can use Amazon fba, so fulfilled

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by Amazon, which means that you can offer prime delivery to customers, which

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means that Amazon can store your product and ship it out for you, and they can

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most likely pack and dispatch orders faster than you can if you even want to.

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All be it at a bit of a cost.

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It means that delivery and even returns are pretty easy

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and quick for the customer.

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There's no arguing if they want to send something back.

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Um, you might remember on a podcast episode last year, um, Cara spoke

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about making the buying experience as easy as possible for the customer.

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And I'll be honest, I couldn't really agree more.

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Yet it'll cost you as a seller a little bit more to you to be fullfield by

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Amazon, but it might be worth it if it helps customers buy from you and of

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course if you've got the margin to do so.

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Because I fully appreciate that um, not everyone will.

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And finally you can sell globally.

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So there are Amazon marketplaces all over the world.

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I think I counted 18 at the last count, but I actually think it might be 19 now.

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Um, it grows really fast.

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So there were plenty of opportunities for expansion.

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I always suggest starting off selling in your own country, or at least only in one

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marketplace, which ever one you choose as that makes the logistics a bit simpler.

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And then once things are up and running, you can look at expanding.

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Now when Amazon, um, just as an aside, it's much easier to sell in Europe,

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for example, without paying all the duties because there are sort of

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things you can do within Amazon to keep all your stock in the UK and, and

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fulfill European orders using that.

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And, um, it gets around lots of the paperwork and the fees that are, that are

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needed, if you were going to send your product in bulk to Europe, for example.

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Um, again, that's an aside.

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If you want to talk to me about that in more detail, you can just get in touch.

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Um, but yeah, that's just a little bit about why I think for some

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companies and some products, Amazon is a great opportunity.

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As I said before, I don't think it's right for everyone, and I would

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never, ever try and talk you into it.

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In fact, if I'm honest, I'm more likely to try and talk you out of

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it because I'm nice and I'm polite.

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Ultimately, I want you to succeed, and if I don't think Amazon is the

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right place for you or your product, I will politely tell you that, and I

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will tell you the reasons why, because as I've said before, It's not an

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easy marketplace to get started on.

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A lot of work goes into it.

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You're going to have to spend some time or some money, or possibly

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both to do it really well.

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And I wouldn't want to suggest that you do that unless I thought

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there was a, you know, you had a really good chance of succeeding

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and, and of your product selling.

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Um, I should say again, that doesn't, you know, that does take time and money.

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And you're not going to do amazingly well overnight.

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Some people do, but fewer and fewer.

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Um, I have lots of episodes on selling on Amazon, and you can listen to all

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my reasons for this over there, so I won't sort of say everything again here.

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What I will say is I do offer a strategy session where I can research whether

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there's a market for a product like yours on Amazon, and I will share that with you.

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And I would also.

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If I feel like there is potential for your product on Amazon, exactly what's involved

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in setting up launching your product on Amazon and how to do it really well.

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Of course that means that you could spend a few hundred pounds with me

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to find out that actually I say I don't recommend you doing it, but I

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still think that's much better than spending a lot more money plus a lot

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of time finding this out after you've done all the hard work getting set up.

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So what I mean here is I don't want you, you know, spend all that time and effort

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getting set up on Amazon and then just finding, actually I'm not making any

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sales and it's because this marketplace is completely saturated, or because

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there's another seller who's been on there for 10 years and you know, they're

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just getting 99% of the sales for that particular niche or wherever it is.

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So ultimately, I guess I see my goal as helping you to understand

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whether Amazon might work for you.

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Making it clear what's involved, simplifying it as much as possible

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because it isn't simple, and then helping you either to get started selling on

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Amazon or to optimize what you have on Amazon already to sell even more.

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So, in other words, I'm not here to tell anyone including you that

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you should be selling on Amazon.

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But if you want to sell, if you want to sell on Amazon or you want to even think

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about, okay, could this be an opportunity for me, you know where to come for help.

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Um, you can go to my website, which is vicki weinberg.com.

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You can send me an email, which is vicki @vicki weinberg.com.

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That's Vicki with an I.

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You can find me Instagram.

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Um, you can find me everywhere.

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And the links to contact me as always will be in the show notes for this episode.

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So I appreciate this is a very short episode.

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They can't all be long, can they?

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Um, and it's only so long I'm sure you want to hear my voice for, but

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I did think this was a useful one to record because I, I do know, I am aware

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that sometimes people go, oh, well I'd quite like to work with her, but

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then again, she does work with Amazon.

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Um, just to reiterate, I'm not affiliated with them in any way.

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The way I see it is if this is something that you are interested in, um, I

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have a lot of experience and I can often do things quicker and simpler

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than it would be for you to figure it yourself, um, it's the way I see it.

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I'm just offering a service, and if you're interested, then that's brilliant.

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And if you decide, you know what, Amazon isn't for me for whatever

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reason, that's great too, because as I say, it definitely isn't going

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to be the right place for everyone.

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So thank you so much.

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If there is anything in particular you'd like me to cover, any questions

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you have for me, um, as always, you can just send them over and,

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um, yeah, that would be great.

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I always love to know what you would like to hear me talking about.

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So I'm going to close out this very short episode now and, um, I will

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speak to you again in a few weeks.

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Thank you so much for listening right to the end of this episode.

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Do remember that you can get the full back catalogues and lots of free resources

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on my website, vicki weinberg.com.

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Please do remember to rate and review this episode if you've enjoyed it,

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and also share it with a friend who you think might find it useful.