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Sam Adams is known as The REAL Life Coach. She’s a public speaker, a business owner for over 20 years and based in Brighton, UK.

Sam helps ambitious people Get Real, Get Results, using Real Talk, Real Experience and Real Insight. She’s a regular on BBC radio, has been in The Independent, Metro, Marie Claire, Women & Home, Happyiful and more.

Sam has lots of advice for anyone who wants to create a product (or achieve any dream at all) and needs some advice and motivation to make it happen.

Listen in to hear Sam share:

  • An introduction to herself, her business and her journey into coaching (1:13)
  • How to cope with fear of failure (6:44)
  • How to try something new without too much risk (13:55)
  • The importance of having a network (17:19)
  • How to stay positive (19:52)
  • Finding time to work towards your goals – and why it’s ok to put yourself first sometimes (28:06)
  • The importance of outer accountability (29:36)
  • Her number one piece of advice for product creators – which applies to anyone with a dream or a goal! (32:52)
  • Taking the time to enjoy the experience (35:03)

USEFUL RESOURCES:

Sam Adams website

Sam Adams on Twitter

Sam’s Facebook Group

Sam Adams on Instagram  

LET’S CONNECT

Find me on Instagram

Work with me

Transcript
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Welcome to the, bring your product ideas to life podcast,

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practical advice, and inspiration to help you create and sell

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your own physical products. He is your host Vicki Weinberg.

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Hi, see it as a way to, I have a

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really interesting guest VE today, Sam Adams is known as

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The Real Life Coach. She is a public speaker or

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a business owner for over 20 years and she's based

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in Brighton. She helped her ambitious people go to get

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real results using Real Talk, Real Experience and Real Insight.

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Sam is a regular at BBC radio, and she's been

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featured in the Independent, the Metro Marie, Claire Women, and

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Home happy for him and much more. So we have

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such an interesting conversation. Sam is indeed a, you know,

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really real life coach, and she's got a lot of

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life experience to share with you a lot of business

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experience to chat. And I really hope you find this

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conversation really interesting and inspiring. So without further ado here's

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so Sam, thank you so much for being here today.

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Thank you for me. I've just given you a little

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bit of an introduction there, but would you like to

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introduce yourself and your business in your own words please?

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Yeah. When you read that, then I feel like that

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I'm not sure. I think that might be an old

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way. Not, I think I have edited since then, but

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yeah, I mean, I am based in Brighton, I'm a

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business owner and I've had a property I've been in

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property for over 20 years and we did a little

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bit of mentoring and speaking around property. And a now

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my main focus is my coach and, and speaking business.

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I'm also have a podcast as well. And yeah, I'm

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really passionate about helping people be their best selves, I

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guess. And I do that through, I guess, a lot

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of things that I learned myself. So a lot of

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my coach and methods more like real-world methods, stuff that

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I've been through stuff that's helped me because, and at

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the end of the day, you know, I have a,

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I have a, a sort of a Brie framework for

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how I Coach people, but at the end of the

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day, every, every person is individual.

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It is, and they are the material. So it depends

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on each client. And I love just working with people

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that inspire me, people that are ambitious, that I want

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to be their best selves, create a vision and take

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action on that vision. And I absolutely love what I

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do really it's Oh, we should start at zero and

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quite frankly, but I did property. Is that

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What made you make the switch curious about that actually?

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So what, what made you switch in property is coaching?

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Well, I want to be fair. I did love property

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and I still do love property. I guess. You know,

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I did a lot of renovations and stuff in the

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beginning, which is, and I did a hell of a

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lot of it myself and I had a friend who

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was a builder. My dad used to help him as

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well, but then obviously we got older and had kids.

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sidely my sisters or a partner died suddenly out the

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blue and left in my sisters and my sister and

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him and their baby. And we were living with us

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at the time, just temporarily, while we actually were looking

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for a property to renovate that they could live in

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and her partner, Toni, and I would renovate it together

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and then they would remain living there.

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And we take out the, the money once we refine

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that state and go on as a partnership together. And

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so they were just temporarily living with us and sadly

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Tony died at that time, leave my sister with her

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four month old baby. And You Know, it was okay,

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but my girls were, I've got twin girls. They were,

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I think there are a bus Six and a half

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of that time. You know, one of, you know, they

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have extra needs, both of them are adopted, so they

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have the extra money. So it was that it was

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at a very, very difficult time with my sister. I

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became quite evident quite quickly that my sister needed our

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own space really. So I bought my first buy-to-let property

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for my sister to live in.

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And so that's when I kind of changed really my,

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my property business. It became less hands-on and it became

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even more about building a property portfolio and the, and

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that's what I did. And I then got into speaking

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at events because by that time I'd done quite a

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few different strategies and property lease options and obviously the

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buy to that. So I, I, yeah, I, I did

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a bit of mentoring around that then, and I did

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speaking and what I found with a mentoring was the,

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I really, I really Loved The personal development side and

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coaching people rather than just showing them how to do

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the strategies.

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And I've always loved, it loved personal development. I had

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a small, small business back in sort of the year,

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2000 before I got into property. I had a team

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of about 30 people and I love sort of coaching

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them and motivate in them. And so I kind of

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like that just got me really thinking, and now it

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got a real buzz out of it. And then I

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spent some time in Spain, I bought couple of houses

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in Spanish or a Villa in Spain. I spent a

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lot of time in Spain and I started to coach

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people online and I thought, let me just to dip

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my toe in at really and see what if I

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liked to it. And I, and I just loved it

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and I've kind of evolved and got better at it

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and, and got, and done some learning around it and

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found kind of like I found a good fit for

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it now.

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Whereas, you know, it's like anything, isn't it. When you

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first try it on it, it doesn't necessarily feel comfortable

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and you have to get used to it. Don't you.

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And now I'm sort of used to it. I know

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what I do. I know how I do it. I

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know who I want to work with. And it feels,

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it feels really amazing to be able to impact other

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people and help them transform their lives.

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Yeah. Thank you for all of that. And I think

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you're right. You to do something, it needs to go

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to a carpet of revelations until you sort of land

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somewhere that feels right for you. And obviously that continues

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to change as well.

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So this is although I'm here and it feels really

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good. I'm still looking to grow and a and progress

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myself and I were constantly aren't we, you know, evolving

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and changing so that that's just, that's just normal really.

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And I'm like, I think rarely do. We generally just

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get to that point and we stick and we fixed,

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and this is where it is. It, it is always,

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always progressing and changing.

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Yeah. So thanks for sharing. So where you, your journey

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so far, I mean, we know this isn't the end,

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but thanks for sharing. You got to this

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Now I already go into, so the next bit, So

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which is quite excited, so yeah, I'm already sort of

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progressed. And so, yeah, it's a really good,

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Okay. And what that sounds great as that you're like

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Keene to try things on as well, which is also

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a good cause I think that's something that people can

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struggle with it, you know, they're trying something and see

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if it works or not. And I guess that's one

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of the reasons I've got you on today. Is it

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in your capacity as a coach? Because this podcast is

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obviously for people who wants to start creating and selling

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products. And sometimes I think that there can be a

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bit of a fear around, you know, you know, people

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can have great ideas, but there's a bit of a

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fear around getting started. And one of those things, I

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guess, is fear of failure. So I don't know if

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you can speak at all or you have any thoughts

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around sort of, you know, just trying something out and

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see, and if it works

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Well. Yeah. The, you know, it's yeah. It's, you know,

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people are, we're all human, right. And we all do

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have our fears and worry about making a mistake. You

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know, typically I'll get a lot of people that come

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to me with fair, you know, they might have a

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business idea or a vision of how they want their

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life to look and, or a business I want to

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create. And so I guess its similar to your audience

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is a product, right? Maybe they wanna create a sense

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of that. That is a business and, and fair is

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just about ultimately fair is a story that you create

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in your mind that you believe it is just a

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story. And I always say to people, there's two sides.

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That is there's fair.

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And on the opposite side of that is faith. Fear

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is the negative based storey. And faith is again, the

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story that you create in your mind, you believe neither

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a REAL Naver or here in this reality, coz fear

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is projecting. You'll think about the future or what might

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happen or it could go wrong or what mistake you

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might make. And the faith one is how it could

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go amazingly well in the world is conspiring for good

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for you. I'm you choose which story you want to

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create. Right? Both take quite a, you know, similar amounts

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of energy. So it's learning to flick the switch and

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thinking, okay, what if this guy does go, well, why

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not me? Why, why can I make it a success?

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But one of the things I say about fear in

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people that worry about making mistakes is that the, and,

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and if you've probably heard that, that your mistakes and

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your failures are your biggest lessons, they are your education

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at the end, the day, you will learn far more

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from the mistakes that you made than anything like you.

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I know I've been bankrupt that taught me more than

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anything, about money. And now we have a property portfolio.

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Yeah. Do you know what I mean? That was my

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biggest lesson about money and how to keep it in

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and how to spend on it and make it. So

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your biggest failure is we'll become your biggest lessons if

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you are in, if you're smart enough to look for

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them, not everyone is because some people fail and then

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they, they, they ended up just not going forward are

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not learning anything from it. So my very first business,

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like it was just a leader to, I remember the,

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the guy who, one of them, my mentor is at

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the time said to me, Sam, you will fail your

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way to success. And I never forgot that.

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And so I've always strived to push myself to be

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in that discomfort because that's where the growth is. And

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to know if I get it wrong, the I'm going

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to learn a big lesson from it. It's painful. Don't

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get me wrong. None of us wants to fail. Really

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do we, but you have to quickly pick yourself up

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and think, okay, one of the great questions I love

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to ask and Coach in is when things go wrong.

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And I asked this to someone yesterday, it was having

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a little bit of a problem is what does this

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now make room for? What does this now allow? Now

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you can apply that question to pretty much anything, any

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challenge or anything that you face.

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So I would say to somebody, if you've got an

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idea and you're passionate about it, yeah, you are going

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to feel fair, but fair is just the story. Screw

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it, just doing it. You we'll make mistakes, but that

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those that are not successful in this succeed or just

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the one's that kept going, that are the ones that

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learn from their mistakes. There was no linear line between,

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you know, here and you're success, whatever success look like

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for you. It is a Rocky road and a very

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straight path. And yeah, I think like you say everyone

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experiences there are, I know some pretty amazing people are

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Olympic athletes, top motivational speakers.

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All of them have felt fair at some time, but

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what they have done is just taken their courage and

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gone forward and done at anyway, you know, perfectionism stops

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people moving forward. You know that, of course, you know,

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none of us are perfect if you are you, if

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you are a perfectionist, you, you know that it can

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be so debilitating. So limiting because you want to get

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all your ducks in a row before you even get

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started. And I'm very much an advocate of a bit

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of a scrappy launch or a scrappy idea to just

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go with it. If you've got the vision, the plan

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comes second in my book is having that vision and

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having that desire and having that spark.

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So if you've got that, stop telling yourself some fateful

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stories, stories that it is going to go so well

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that it's going to go, right? You get to control

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your thoughts. Your, your mind is, is just a tool

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and you get to create those thoughts in your head.

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So choose the good ones, choose the, the, the known

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fare based one's and two's the faith based ones. One

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other quick thing is, is confidence. A lot of people

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think, Oh, I can't do this or not confident about

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it, or I'm not confident and my product or whatever,

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but you know, confidence comes off the back of action,

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not before. So the biggest thing you have to find

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within you is the courage to take the leap, to

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take the risk.

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You know, life is risky. Anyway, biggest risk of all

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of his life. We are all going to die. So

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just take the risk. The pandemic must have surely taught

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us all, something that we don't know what's around the

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corner. So take the risk some, all your courage and

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step into it and you'll try something and maybe you'll

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get it right. And that will give you a little

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bit of confidence. And then once you get that, a

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little bit of confidence, you get momentum to try something

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else again, and have that courage a little bit, a

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bit more courageous than the next time. And then your

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confidence grows and grows and grows and grows.

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Yes, thank you for it. And that really resonated with

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me because my, the biggest thing that I would say

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in that for myself since its launch and my own

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brand of products, and a lot of the reason I

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do the work that I do now is it made

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a massive shift in how I saw myself and what

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I felt I can achieve because I did something that

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was really hard and scary and don't get me wrong.

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I've made so many mistakes. I have, I have a

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blog I started about it must be a common up

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to five years ago now. And it will say, if

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you go to the first one that you can see

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all my mistakes there still there, haven't got rid of

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them because I kind of just wanted it to have

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it on a record that I really didn't know what

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I was doing, but having done it is why I'm

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such a big believer in our other people sort of

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doing what they want or whatever it is. Obviously this

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podcast it's about creating products, but we have it.

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It's about creating the product or starting a business or

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do anything. And I think you might as well have

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a guy because the benefits of what it would do

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to you, if you succeed far outweigh in my mind,

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the risks of it, not entirely going into plan. And

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I guess that's something else. I don't know if you

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feel you can, or you can talk to you this

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as well as it is about risks. And surely there

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must be ways of doing things where you are limiting

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the, you know, the risk, whether that's financial or whatever

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it is. What, what would you say to that? Are,

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are there ways that you think Sam, that people can

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sort of have a go at something without sort of

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putting it all on the, the line? Is it worth

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it?

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So you got that. Of course we'll all the time.

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You know, I was scared when I did my first

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property development. I was, even though I'd been in property,

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I was super, super scared to do my first bites

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a lot because it was new. And I hadn't done

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that strategy before. And I was like, do I really

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want to do this? You know, am I going to

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be able to pull my money out? And yeah, I

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was, even though, you know, I was super, super scared,

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but I think the way to reduce the risk is

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through information and support really is it's do your research,

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or do you do due diligence? It once got ripped

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off or a hundred grand, very painful, very painful. But

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I, I obviously reflected on that a lot and when

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I was going into it, it was a big property

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investment thing.

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And, and, and I looked at the risks and I

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thought that I alleviated the risks. But when I look

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back on that, I realized that I didn't do enough.

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I didn't do enough due diligence. So that was a

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a hundred grand an education right there. And I would

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just say to people is, yeah, it's do your due

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diligence on your product or whatever it is at your,

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you know, your suppliers, your financing, you know, research, and

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then get someone a second opinion of someone who is

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someone, you know, or trust, or is in your business,

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get that, get them to support you and to look

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through it as well, to limit your risks. And the

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other thing is, is so what was going on in

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my head now in that way, I would support get

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support.

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So like with me, with the property, yeah, I did

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a couple of joint ventures. I've got people to partner

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up with and because it's a, it's really hard being

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in business for yourself or being an entrepreneur, entrepreneur, whatever

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you want to call it is really tough. You know,

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it is very, it can be very, very lonely. And

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that's why I did a lot of property on my

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own. Like I said, in the beginning. And I know

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I learned, I took me longer than it should have

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a really that actually Finding people to connect with people

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to support me was invaluable. You know, like even having

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a coach, like my, my, when I was in property

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are kind of knew I needed a coach, but I

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resisted it for so long.

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And then the minute I got a coach and a

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mentor, or it was like the best thing that I

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ever did, I have someone to bounce ideas off someone

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to talk things to through because when we were in

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it, like, so if someone is creating the product and

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it's their baby, and it's our product, it's very difficult

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to see all the other things there actually might benefit

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you and it might help you. And that's where getting

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some secondary advice or somebody to partner up with or

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joint venture with, or a coach is really valuable to

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get that extra support. And I do believe that getting

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that extra support and doing your due diligence can minimize

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risks. Of course there is always going to be a

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risk, but you can minimize it.

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Yeah,

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Absolutely. And I think having a network of people around

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you is something that I'm a big fan of as

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well. So there are plenty of networking groups locally. I

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mean, to be honest at the moment we are recording

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this in a pandemic, you don't need to join an

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local networking groups. For example, you could do it in

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a networking group for people who sell on Etsy, or

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you can join up group for people who, yeah. Who

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just, who sell us as some type of products. And

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actually, I think there's a lot to be said from

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a new school as a bit of it. I think

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this can be a bit unsettling, but there's a lot

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to be said for sort of get in a group

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of people and are asking for honest feedback are asking

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for honest advice and say, and I'm stuck. What do

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I do next? Because there's, you can learn so much

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from other people's experience.

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You don't necessarily have to make mistakes or the other

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people that made you can learn a lot of people's

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mistakes and they are, and in turn, people could learn

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from what you do as well. So I think if

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you sort of just asking for help and, and being

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open to also help in others, I think it goes

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a long way.

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Yeah. That is a two way street when you help

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other people, you know, you can look like for me

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with what I do, you know? Yeah. So I'm helping

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other people. Why am I catching? But I learn and

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grow from, from the people that I coach. So you,

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you, you, you really, really can. I think, yeah. Support

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groups are amazing. And you, you know, one of the

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best things you could do for yourself is to learn

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from other people's experiences, instead of just thinking blindly while

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it may be different for me, which is easy to

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do, but it's, you know, that that will save you

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money in the long run by going to someone that's

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been there and done the trail already and getting their

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honest feedback and seeing how they did it. You know,

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maybe don't, I would say, if you were thinking about

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going into business with your product or create an ad,

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it, it's not always best to go to your friends

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and family because they are finding it.

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I don't recommend talking to your friends and family, not

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unless they happen to be the perfect people to buy

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your products, but often than not, are they offering, and

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I think that'll be your biggest fan. They are going

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to be the biggest critic, depending on what

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Yeah. It, depending on who they are, but yeah. They

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can be very critical. And then of course they are

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trying to protect you I'm and the rescue. So if

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you don't do that, it's that I had, I've got

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somebody who is an entrepreneur now, but she was an

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accountant. And that was a kind of scenario for her.

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It was like, Ooh, you know, you don't have to

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give up your account and see Joe, you know, and

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it was just like, but she was dying really in

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that job. She hated it. You know, she thought her

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life was just not how she imagined it to be.

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So yeah, your friends and family, they are, they are,

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they do mean Well, but they're not perhaps. So it

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was the best place to go together in a voice.

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So lets talk a little bit about staying positive because

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I sort of a blog post, you raised about this

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over and over in your own site and I'll link

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to that in the show notes. Other people can take

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aleck and you were talking about sort of some of

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the habits you can get into to stay positive. Particularly

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now we were called in this at the end of

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January. Life is quite hard and now isn't, it is

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quite grim. It is literally gray outside and it it's

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a tough time of year, but so what are some

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of the habits we can get into to kind of

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stay positive?

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Yeah. It's a, it's a really, really tricky time for

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everyone right now. But Life is generally, you know, it

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was quite hard. We have a super busy, we are

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more busy than we've ever been before we are our

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busiest or a generation. And some of the things that

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I do and, and, and I encourage people to do

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my client's and people in my membership has just one

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of the key things that is about routines, which is

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talked about a lot, a lot more of these days,

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especially for business people and entrepreneurs, entrepreneurs, generally people think,

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Oh, she went to about routines and daily habits and

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I think it is boring and they think it's going

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to take up too much time. But actually in actual

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fact, you are in control of that routine. And so

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you can create one that suits you and that you

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thrive off of.

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And in the long run routines save, you save your

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time. And most importantly, right now they keep you grounded.

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We are facing obviously so much uncertainty in our day

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to day lives. And you know, human's, don't do well

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with an uncertainty. We'd like to know what's come in

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generally. And we always think that life is certain when

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in fact it actually isn't, but we feel like it's

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right now, we feel it's very uncertain. So one of

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the things I would say to somebody about, About Korea

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and put more positivity in your life is up to

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you. Or your mind, like I said, previously is a

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tool you are not your mind no more than you

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are your hands. And they are both at all. And

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you get to choose and pick your thoughts and create

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your stories that you play out that eventually play out

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in real life.

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So work on your mindset, go and do some personal

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development. 'cause, you know, changing a state of mind really

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can change your Mo your, Your, your reality. You know,

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what you think in your mind eventually become is what

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you speak. And then what you speak out into the

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world eventually becomes what you see in the world. So

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if you have got a positive mind, you will see

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positive in your world. And then you will take action

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on those thoughts that you have whirling around in your

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head and you will see results off of that. So

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there's a as a chain to all of that, and

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it starts as, as my brand is that it starts

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with you and it starts in your mind and rethinking

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your thinking, which is something that I do with my

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clients. So that's really the first place to start.

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I would absolutely get yourself. Some routines morning routine for

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me is the most important one. Some people I know

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I have a bit of an evening routine as well.

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And it's a bit About how you it's about living

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intentionally, you know, what Do you want to get out

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of this day? What do you want to get, you

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know, on a wider view, what do you want to

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get out of life? And then bringing that down to

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living intentionally every single day, everyday is a non-refundable day

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is one of my sayings that I say all the

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time, you know, it is, today is Wednesday, the 27th

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today. It is very precious. It's non-refundable, you can't buy

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back at the time tomorrow, or you're not going to

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be able to go back and relive it.

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So how are you going to make it count? And

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I have that thought in my head have trained myself

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to have a positive thought. As soon as I, as

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I wake up again, like I said, that your thoughts

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that you are thinking, and you can train yourself to

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do this stuff. I always read something positive, something inspiring.

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First thing in the morning I write in the morning

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now are never used too. And I also journaled, and

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again, I used to think journalists was a bunch of

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our, we were talking about quite frankly, but now I

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just sort of like, Oh, are you, I know how

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powerful it is just to get rid of any crap

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and emotions that are out there in my head. And

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I just write about how I'm feeling. And again, down

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the line, it's a great reflection tool to see, you

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know, to try and understand yourself and to become more

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self-aware and what way to become more self aware of

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who we are.

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And, you know, and you know, that, that you can

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grow from that. You become the better version of yourself,

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and you can have a bit of a mindset as

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well, all helps to build a better you. So, one

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of the other things that I do in the morning,

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which is probably one of the most important things for

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me is an exercise exercise. When you move your body,

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you move your mood. We live in, you know, our

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generation is the least active generation probably ever. You know,

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if you think all the way, way back when, or

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what you did all day was trying to hunt and

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gather for food. Now the guy we'll bring it out

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or the woman will bring it to your house and

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he put it on your kitchen table. Do you know

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what I mean? We don't have to go and hunt

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and gather for food. We can set a, a desk

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all day long and barely move, but we need to

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move to release the nice, juicy, sexy chemicals that make

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us happy or joyful and feel exhilarated and have energy

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endorphin, serotonin, oxytocin.

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And a lot of that comes from moving our body

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and also getting out in nature. Those things are known

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and scientifically proven to help our moods. So my morning

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routine always consists of some kind of exercise, whether that's

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a run on a cycle or walk, you know, go

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into the gym, can't do that sadly at the moment

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or a spin class or whatever, but just to even

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a walk or a 20 minute walk every day, like

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a 20 minute brisk walk every day, I promise you

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will, do you have the power have good in your

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mindset? It just shifts any men or drift, and it

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can absolutely lift your mood. So for some people that

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they are thing like I'm a runner.

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I love running that's my movement most days, but somebody

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else that meditation might be a good thing. Yoga might

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be their thing. Trampolining might be their thing or whatever

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your thing is, find it and fit it into your

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morning routine. And the thing about a morning routine and

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carving out of that time in your day, and it

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is your responsibility to do that, by the way, whether

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you've got kids or whatever, you know, if you want

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to be the best parent, the best person at work

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to have the best business and be your best self,

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you have to carve out time for yourself. For I've

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found for me personally, the first thing in the morning

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is the best time to do that is to create

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that space in your diary to do, to create your

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own little morning ritual.

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That includes some kind of activity, like I said, around

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running walk-in or whatever, as well as maybe a bit

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of journaling, reading something positive, or listening to a podcast

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for a half an hour, whilst you get ready or

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whatever, just create in a morning routine that sets you

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up for the day and puts you in a positive

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Mame, a frame of mind. But initially that all starts

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with your mindset and working on your personal development in

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there. Yeah. Thank you for that. And I would say

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with you,

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I mean, I never used to think, I never used

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to say the benefits of that, especially because it may

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not get an early, you would not believe now, Sam,

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how early I'd get up every day so that I

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can have some exercise, have a shower Reed, a bit

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of a book, listen to a pot would just do

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whatever I get up my state and we have a

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good two hours, but for my kids, which might sound

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crazy to some people, but it's just like, you'd say,

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just start your day off in such a positive way,

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because you've already done all this stuff yourself before anyone

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else is even around. Yeah. Is it made them to

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have to say for me, it has made a massive

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difference.

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So glad to hear that you'd done it. Cause a

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lot of mums really struggled with it. You know, it

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was like, Oh, well, you know, kids first kids first

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partner first. But you know, I have this conversation recently

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with a client who was like, I just, I want

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to be about a mom. I want to be the

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best mum. And she was playing everything before herself. But

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how can you be the best mum if you're not,

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if you are stingy with the time that you spend

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with your self and your time that you work on

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yourself and nourish your soul, you know, if you're nourished

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from you, you know, internally, then you are going to

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cook. Are you going to rock up when they get

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up for two hours later on, are you going to

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feel energized? Look, vitalize you got to be joyful and

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they are going to see the best version of you.

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And you're going to be the best parent.

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You'll have more patience. You'll be less stressed. So its

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absolutely, you know, it was really nice to hear that

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you do that.

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Okay. Thank you. And also practically I've also found that

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if its, if there's ever something that I really got

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on my mind or wherever, it's something that I need

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to ride or like, you know, like a work thing

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is to have it done first thing in the morning

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before, because I don't really count the day it started

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and until the kids were up to have it done,

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then it kind of just clears your mind for the

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whole day. And then I feel like I really can't

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focus on my kids because that one thing I had

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to do when I've done that already, that was gone.

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And now, yeah. And now we can just focus in

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my family who was a, and it doesn't matter if

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I don't get time to myself until they go to

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bed cause I've ever done at that time. First thing

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I think it is

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With the Life. You know, if you, if you think

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what I'll do it later, the trouble is we get

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so many other interruptions. And so many things come into,

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you know, we are bombarded aren't we, these days is

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just the world that we live in, obviously less so

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now because of the pandemic. But you know, life is

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busy and something happens and a gene wants you to

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do that is your husband or your partner, your kids.

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And you get to the other day, it was all

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sorted. And you just like, I can't do that. And

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that's why I find first thing in the morning is

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absolutely the best time to do it in carving out

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first thing.

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Yeah. And I know that might have worked for everyone.

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Some people might prefer to do the, you know, their

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time in the evening and I think it's whatever seats,

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but I think carve out some time for yourself, particularly

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if you have got some kind of goal that you

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want to achieve as something you want to work towards,

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I think you do, you have to be intentional about

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finding it at the time to move towards that. Even

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if it's in really small steps, you know,

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The small steps lead to a big impact outcomes.

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So going along that line is for that. And the

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final thing I think it'd be nice to talk about

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briefly is, and we kind of on this earlier, when

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we talk about getting support and having a network is

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accountability. Cause I think other people can be a really

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powerful way of keeping yourself accountable because let's face it.

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If it, especially if we, if we know we are

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talking today about doing the tough things about doing hard

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things, what was your, you know, lets talk a bit

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about accountability. Why do you think we need it? Well,

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first of all, do we need it? Or do you

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believe that we need it? And how, how do we

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get it?

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Well, I mean, we don't all need it. Let's be

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honest. It depends on how self motivated you are, but

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motivation doesn't last discipline is what you need. And it

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depends how much self discipline you can have. Really, most

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of us, we need some accountability and some support, you

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know, I, I do as well. And I'm pretty self-motivated

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over at all. Always have been, I think, but when

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you've got a buddy or a mentor or, or a

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coach or you're a part of a support group, when

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you, when you put it out there to them, you,

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you suddenly, you know, like you are more, it's just

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human nature, that we are more inclined to do the

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things that we say we are going to do the

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easiest person to lie to is yourself.

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So if you keep it to yourself and you set

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your own goals and they are just in your head,

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you can easily learn. Yeah. You know, light yourself a

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little bit about that. But when you put it out

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there, like say in your support group or whoever, whether

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you are a coach or whatever, then you, you can't

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get away with it so easily. Cause they're going to

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go, Well, how's it going on with that dire? Or

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how is it going to build in that, that product

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or get in that financing or whatever it is that

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you've put yourself out up for doing it. It absolutely

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will will mean that you are more like, I can't

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remember statistics. I think a summit I want to say

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is near 70% chance of achieving, it would be more

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likely to achieve or do those things.

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If you've got an accountability buddy or a coach or

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a group, then you are, if you just try and

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do it alone. So yeah, it definitely does work.

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Yeah. That's huge. Isn't it? That's a really big, I

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don't know who to pick a driver, but that's a,

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that's a big thing. That's a big increase.

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Yeah, it is. And it's a bit like goal set

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and like, you know, sometimes you talk about, you know,

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I've talked, I've spoken to a lot about goal setting

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and this year, beginning of this year on radio and

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TV and it is, you know, it, it, it's an

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aisle, you know, you think to do a goal set

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and that is so old school, but it, but it

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works, you know, you are more, you know, if you'd

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put meaning behind them and there has to be meaning

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behind your goals, I can probably talk about goals set

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and for an hour, but briefly, you know, if you

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set meaningful goals, knew you write them out and you

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then also share that that's sort of rocket fuel rather

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than just having it all in your head. Like, Oh,

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I'm going to lose time bound. I'm not going to

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tell anyone about it.

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I really want to do that because I want to

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get out of that, the Kenya on a holiday, but

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I'm not going to mention that to anyone. Or I'm

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not really bothered if I don't do it, you wouldn't

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do it. But what do you commit it to paper

Speaker:

are your goals are, and again, the statistics are high

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that you're more likely to achieve it than, than somebody

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that doesn't do that. And then you combine that with

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some accountability then yeah, you are really, you know, 10

Speaker:

actual or your chances of achieving it.

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Well, thank you so much. So yeah, if you listen

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to this and there's something that you want to do,

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write it down and tell someone is so thank you

Speaker:

so much for all you've shared Sam. So what I

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would love to know one final thing before we finish

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is so the whole point of this episode has been,

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so you need to get people a bit fired up

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if they are looking to do some things that have

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perhaps been procrastinating or put it off for a number

Speaker:

of reasons is because let's face it. You, there are

Speaker:

infinite amount of reasons to not get started with someone,

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something sorry, but what would it be? Your number one

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piece of advice for someone who's got an idea, let's

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say it's a product. So that's what we are all

Speaker:

about. But for whatever reason, they're just sitting on it.

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You know, it was not the right time or they

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don't have the time. What would, what would be your

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number one tip to get people going in?

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Do you think you think you didn't have enough time

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or is not the right time, then I'd get you

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to it. I would say a question yourself about your

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products and your desire to create it and your vision

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because when you were connected to what it is you

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want to create, then your motivation is super high to

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begin with. Obviously a lot of the motivation doesn't last

Speaker:

forever. So it's the meaning behind it. Are you really

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passionate about this thing that you want to create? Because

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the desire is the thing that we'll pull you pull

Speaker:

you on at the end of the day, when the

Speaker:

going gets tough, if you truly believe in your product

Speaker:

and what you're doing, desire is everything. So if you

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are, if you're delaying it and start it, or it's

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not the right time, there will never be a REIT

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time.

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That's just, that never will be. And you need to

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question yourself around that. And maybe it's a bit of

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perfectionism where obviously perfection doesn't exist and you just never

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get started. So I would just question your desire around

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it and if you do it, and if you truly

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questionaire and you, you absolutely believe in this and you

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know that you can create something, then you just have

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to have a screw. It just do it attitude. You

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know, you've only got a look at all the people

Speaker:

that created different things, you know, Tesla and, you know,

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Einstein and all these great people, you know, they all

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had failures and they just tested it, pulled back, try

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it again, failed, fall back, try it again. But if

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you are desire for what it is, if you want

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to create a strong enough, you will get out there

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and get out there.

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So you have to question yourself about the meaning behind

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it. Maybe it needs a little bit of tweaking. So

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for that desire to strengthen, and it is a little

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bit of a self analysis and that needs to needs

Speaker:

to be done at the end of the day. But

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eventually you're going to, you know, they were nothing achieves

Speaker:

nothing. You have to eventually get your head up above

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the parapet and just go for it and just hold

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on and enjoy the ride. You know, like I say,

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if the pandemic as, and towards the end of that,

Speaker:

it should have taught us that we don't know what's

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around the corner. So it just go for it, just

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go for it. That's great advice.

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Thank you. And I think as well, you know, if

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this is something that I'm selling, my kids are all

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the time is that you can enjoy the experience as

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well. So even if things don't turn out exactly how

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you typed, it's an experience, but it's, you know, you

Speaker:

can enjoy the process even if, even if you do

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it and you've decided it's not for you. Or if

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things didn't quite work out, what do you wanna change

Speaker:

things? Yeah. There's some of them, especially in my oldest

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son saying to him all the time is it's fine

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to do, you know, try and do this thing. And

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if it doesn't work well, you know, you've done something

Speaker:

haven't you or whatever. They are.

Speaker:

One of the things that I always say to people

Speaker:

is there is no happy ending to an unhappy journey,

Speaker:

enjoy the journey. You know, you might have this desire

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to create this amazing thing and it could be torturous.

Speaker:

It could be completely painful the whole way to get

Speaker:

answers all. When you get to the end, you won't

Speaker:

be happy. You make sure you enjoy the process.

Speaker:

That's good advice. Thank you so much. Well, thank you

Speaker:

again, Sam, for your time. I think you've shared where

Speaker:

is the best place for people to come and finds

Speaker:

out a bit more about you if they need to

Speaker:

know more people?

Speaker:

Yeah. This place is just to go to my website,

Speaker:

which is Sam -adams.com. And then I'm on just social

Speaker:

media as Sam Adams, coach on Instagram. And Yeah.

Speaker:

Perfect. Thank you. And I'll link up to your podcast

Speaker:

in the show notes as well. So people can go

Speaker:

and say to listen to that and yeah. Thank you

Speaker:

again for being here and everything you shared.

Speaker:

My pleasure. Thanks. So what we do,

Speaker:

Hi, thank you so much for listening as always. I

Speaker:

would absolutely love to know what your thought on this

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episode, please. Do you remember to rate and review the

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show and also most importantly subscribed. So you don't miss

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out in any future episodes as a reminder release a

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new episode every single Friday. So take care of it

Speaker:

forward to speaking with you again, then.