Buy my new book – ‘Bring Your Product Idea to Life’

**Please remember to rate and review the podcast – it really helps others to find it.**

Sam Adams is known as The REAL Life Coach. She’s a public speaker, a business owner for over 20 years and based in Brighton, UK.

Sam helps ambitious people Get Real, Get Results, using Real Talk, Real Experience and Real Insight. She’s a regular on BBC radio, has been in The Independent, Metro, Marie Claire, Women & Home, Happyiful and more.

Sam has lots of advice for anyone who wants to create a product (or achieve any dream at all) and needs some advice and motivation to make it happen.

Listen in to hear Sam share:

  • An introduction to herself, her business and her journey into coaching (1:13)
  • How to cope with fear of failure (6:44)
  • How to try something new without too much risk (13:55)
  • The importance of having a network (17:19)
  • How to stay positive (19:52)
  • Finding time to work towards your goals – and why it’s ok to put yourself first sometimes (28:06)
  • The importance of outer accountability (29:36)
  • Her number one piece of advice for product creators – which applies to anyone with a dream or a goal! (32:52)
  • Taking the time to enjoy the experience (35:03)


Sam Adams website

Sam Adams on Twitter

Sam’s Facebook Group

Sam Adams on Instagram  


Find me on Instagram

Work with me


The motivation you need to get your product created – with Sam Adams, The Real Life Coach

INTRO (00:00:08):

Welcome to the, bring your product ideas to life podcast, practical advice, and inspiration to help you create and sell your own physical products. He is your host Vicki Weinberg.

Vicki Weinberg (00:00:22):

Hi, see it as a way to, I have a really interesting guest VE today, Sam Adams is known as The Real Life Coach. She is a public speaker or a business owner for over 20 years and she's based in Brighton. She helped her ambitious people go to get real results using Real Talk, Real Experience and Real Insight. Sam is a regular at BBC radio, and she's been featured in the Independent, the Metro Marie, Claire Women, and Home happy for him and much more. So we have such an interesting conversation. Sam is indeed a, you know, really real life coach, and she's got a lot of life experience to share with you a lot of business experience to chat. And I really hope you find this conversation really interesting and inspiring. So without further ado here's so Sam, thank you so much for being here today.

Vicki Weinberg (00:01:05):

Thank you for me. I've just given you a little bit of an introduction there, but would you like to introduce yourself and your business in your own words please?

Sam Adams (00:01:13):

Yeah. When you read that, then I feel like that I'm not sure. I think that might be an old way. Not, I think I have edited since then, but yeah, I mean, I am based in Brighton, I'm a business owner and I've had a property I've been in property for over 20 years and we did a little bit of mentoring and speaking around property. And a now my main focus is my coach and, and speaking business. I'm also have a podcast as well. And yeah, I'm really passionate about helping people be their best selves, I guess. And I do that through, I guess, a lot of things that I learned myself. So a lot of my coach and methods more like real-world methods, stuff that I've been through stuff that's helped me because, and at the end of the day, you know, I have a, I have a, a sort of a Brie framework for how I Coach people, but at the end of the day, every, every person is individual.

Sam Adams (00:02:09):

It is, and they are the material. So it depends on each client. And I love just working with people that inspire me, people that are ambitious, that I want to be their best selves, create a vision and take action on that vision. And I absolutely love what I do really it's Oh, we should start at zero and quite frankly, but I did property. Is that

Vicki Weinberg (00:02:31):

What made you make the switch curious about that actually? So what, what made you switch in property is coaching?

Sam Adams (00:02:37):

Well, I want to be fair. I did love property and I still do love property. I guess. You know, I did a lot of renovations and stuff in the beginning, which is, and I did a hell of a lot of it myself and I had a friend who was a builder. My dad used to help him as well, but then obviously we got older and had kids. It got a lot more difficult. And then in 2005 sidely my sisters or a partner died suddenly out the blue and left in my sisters and my sister and him and their baby. And we were living with us at the time, just temporarily, while we actually were looking for a property to renovate that they could live in and her partner, Toni, and I would renovate it together and then they would remain living there.

Sam Adams (00:03:22):

And we take out the, the money once we refine that state and go on as a partnership together. And so they were just temporarily living with us and sadly Tony died at that time, leave my sister with her four month old baby. And You Know, it was okay, but my girls were, I've got twin girls. They were, I think there are a bus Six and a half of that time. You know, one of, you know, they have extra needs, both of them are adopted, so they have the extra money. So it was that it was at a very, very difficult time with my sister. I became quite evident quite quickly that my sister needed our own space really. So I bought my first buy-to-let property for my sister to live in.

Sam Adams (00:04:05):

And so that's when I kind of changed really my, my property business. It became less hands-on and it became even more about building a property portfolio and the, and that's what I did. And I then got into speaking at events because by that time I'd done quite a few different strategies and property lease options and obviously the buy to that. So I, I, yeah, I, I did a bit of mentoring around that then, and I did speaking and what I found with a mentoring was the, I really, I really Loved The personal development side and coaching people rather than just showing them how to do the strategies.

Sam Adams (00:04:45):

And I've always loved, it loved personal development. I had a small, small business back in sort of the year, 2000 before I got into property. I had a team of about 30 people and I love sort of coaching them and motivate in them. And so I kind of like that just got me really thinking, and now it got a real buzz out of it. And then I spent some time in Spain, I bought couple of houses in Spanish or a Villa in Spain. I spent a lot of time in Spain and I started to coach people online and I thought, let me just to dip my toe in at really and see what if I liked to it. And I, and I just loved it and I've kind of evolved and got better at it and, and got, and done some learning around it and found kind of like I found a good fit for it now.

Sam Adams (00:05:30):

Whereas, you know, it's like anything, isn't it. When you first try it on it, it doesn't necessarily feel comfortable and you have to get used to it. Don't you. And now I'm sort of used to it. I know what I do. I know how I do it. I know who I want to work with. And it feels, it feels really amazing to be able to impact other people and help them transform their lives.

Vicki Weinberg (00:05:52):

Yeah. Thank you for all of that. And I think you're right. You to do something, it needs to go to a carpet of revelations until you sort of land somewhere that feels right for you. And obviously that continues to change as well.

Sam Adams (00:06:04):

So this is although I'm here and it feels really good. I'm still looking to grow and a and progress myself and I were constantly aren't we, you know, evolving and changing so that that's just, that's just normal really. And I'm like, I think rarely do. We generally just get to that point and we stick and we fixed, and this is where it is. It, it is always, always progressing and changing.

Vicki Weinberg (00:06:28):

Yeah. So thanks for sharing. So where you, your journey so far, I mean, we know this isn't the end, but thanks for sharing. You got to this

Sam Adams (00:06:35):

Now I already go into, so the next bit, So which is quite excited, so yeah, I'm already sort of progressed. And so, yeah, it's a really good,

Vicki Weinberg (00:06:44):

Okay. And what that sounds great as that you're like Keene to try things on as well, which is also a good cause I think that's something that people can struggle with it, you know, they're trying something and see if it works or not. And I guess that's one of the reasons I've got you on today. Is it in your capacity as a coach? Because this podcast is obviously for people who wants to start creating and selling products. And sometimes I think that there can be a bit of a fear around, you know, you know, people can have great ideas, but there's a bit of a fear around getting started. And one of those things, I guess, is fear of failure. So I don't know if you can speak at all or you have any thoughts around sort of, you know, just trying something out and see, and if it works

Sam Adams (00:07:24):

Well. Yeah. The, you know, it's yeah. It's, you know, people are, we're all human, right. And we all do have our fears and worry about making a mistake. You know, typically I'll get a lot of people that come to me with fair, you know, they might have a business idea or a vision of how they want their life to look and, or a business I want to create. And so I guess its similar to your audience is a product, right? Maybe they wanna create a sense of that. That is a business and, and fair is just about ultimately fair is a story that you create in your mind that you believe it is just a story. And I always say to people, there's two sides. That is there's fair.

Sam Adams (00:08:04):

And on the opposite side of that is faith. Fear is the negative based storey. And faith is again, the story that you create in your mind, you believe neither a REAL Naver or here in this reality, coz fear is projecting. You'll think about the future or what might happen or it could go wrong or what mistake you might make. And the faith one is how it could go amazingly well in the world is conspiring for good for you. I'm you choose which story you want to create. Right? Both take quite a, you know, similar amounts of energy. So it's learning to flick the switch and thinking, okay, what if this guy does go, well, why not me? Why, why can I make it a success? But one of the things I say about fear in people that worry about making mistakes is that the, and, and if you've probably heard that, that your mistakes and your failures are your biggest lessons, they are your education at the end, the day, you will learn far more from the mistakes that you made than anything like you.

Sam Adams (00:09:02):

I know I've been bankrupt that taught me more than anything, about money. And now we have a property portfolio. Yeah. Do you know what I mean? That was my biggest lesson about money and how to keep it in and how to spend on it and make it. So your biggest failure is we'll become your biggest lessons if you are in, if you're smart enough to look for them, not everyone is because some people fail and then they, they, they ended up just not going forward are not learning anything from it. So my very first business, like it was just a leader to, I remember the, the guy who, one of them, my mentor is at the time said to me, Sam, you will fail your way to success. And I never forgot that.

Sam Adams (00:09:44):

And so I've always strived to push myself to be in that discomfort because that's where the growth is. And to know if I get it wrong, the I'm going to learn a big lesson from it. It's painful. Don't get me wrong. None of us wants to fail. Really do we, but you have to quickly pick yourself up and think, okay, one of the great questions I love to ask and Coach in is when things go wrong. And I asked this to someone yesterday, it was having a little bit of a problem is what does this now make room for? What does this now allow? Now you can apply that question to pretty much anything, any challenge or anything that you face.

Sam Adams (00:10:25):

So I would say to somebody, if you've got an idea and you're passionate about it, yeah, you are going to feel fair, but fair is just the story. Screw it, just doing it. You we'll make mistakes, but that those that are not successful in this succeed or just the one's that kept going, that are the ones that learn from their mistakes. There was no linear line between, you know, here and you're success, whatever success look like for you. It is a Rocky road and a very straight path. And yeah, I think like you say everyone experiences there are, I know some pretty amazing people are Olympic athletes, top motivational speakers.

Sam Adams (00:11:05):

All of them have felt fair at some time, but what they have done is just taken their courage and gone forward

and done at anyway, you know, perfectionism stops people moving forward. You know that, of course, you know, none of us are perfect if you are you, if you are a perfectionist, you, you know that it can be so debilitating. So limiting because you want to get all your ducks in a row before you even get started. And I'm very much an advocate of a bit of a scrappy launch or a scrappy idea to just go with it. If you've got the vision, the plan comes second in my book is having that vision and having that desire and having that spark.

Sam Adams (00:11:45):

So if you've got that, stop telling yourself some fateful stories, stories that it is going to go so well that it's going to go, right? You get to control your thoughts. Your, your mind is, is just a tool and you get to create those thoughts in your head. So choose the good ones, choose the, the, the known fare based one's and two's the faith based ones. One other quick thing is, is confidence. A lot of people think, Oh, I can't do this or not confident about it, or I'm not confident and my product or whatever, but you know, confidence comes off the back of action, not before. So the biggest thing you have to find within you is the courage to take the leap, to take the risk.

Sam Adams (00:12:27):

You know, life is risky. Anyway, biggest risk of all of his life. We are all going to die. So just take the risk. The pandemic must have surely taught us all, something that we don't know what's around the corner. So take the risk some, all your courage and step into it and you'll try something and maybe you'll get it right. And that will give you a little bit of confidence. And then once you get that, a little bit of confidence, you get momentum to try something else again, and have that courage a little bit, a bit more courageous than the next time. And then your confidence grows and grows and grows and grows.

Vicki Weinberg (00:12:59):

Yes, thank you for it. And that really resonated with me because my, the biggest thing that I would say in that for myself since its launch and my own brand of products, and a lot of the reason I do the work that I do now is it made a massive shift in how I saw myself and what I felt I can achieve because I did something that was really hard and scary and don't get me wrong. I've made so many mistakes. I have, I have a blog I started about it must be a common up to five years ago now. And it will say, if you go to the first one that you can see all my mistakes there still there, haven't got rid of them because I kind of just wanted it to have it on a record that I really didn't know what I was doing, but having done it is why I'm such a big believer in our other people sort of doing what they want or whatever it is. Obviously this podcast it's about creating products, but we have it.

Vicki Weinberg (00:13:41):

It's about creating the product or starting a business or do anything. And I think you might as well have a guy because the benefits of what it would do to you, if you succeed far outweigh in my mind, the risks of it, not entirely going into plan. And I guess that's something else. I don't know if you feel you can, or you can talk to you this as well as it is about risks. And surely there must be ways of doing things where you are limiting the,

you know, the risk, whether that's financial or whatever it is. What, what would you say to that? Are, are there ways that you think Sam, that people can sort of have a go at something without sort of putting it all on the, the line? Is it worth it?

Sam Adams (00:14:21):

So you got that. Of course we'll all the time. You know, I was scared when I did my first property development. I was, even though I'd been in property, I was super, super scared to do my first bites a lot because it was new. And I hadn't done that strategy before. And I was like, do I really want to do this? You know, am I going to be able to pull my money out? And yeah, I was, even though, you know, I was super, super scared, but I think the way to reduce the risk is through information and support really is it's do your research, or do you do due diligence? It once got ripped off or a hundred grand, very painful, very painful. But I, I obviously reflected on that a lot and when I was going into it, it was a big property investment thing.

Sam Adams (00:15:09):

And, and, and I looked at the risks and I thought that I alleviated the risks. But when I look back on that, I realized that I didn't do enough. I didn't do enough due diligence. So that was a a hundred grand an education right there. And I would just say to people is, yeah, it's do your due diligence on your product or whatever it is at your, you know, your suppliers, your financing, you know, research, and then get someone a second opinion of someone who is someone, you know, or trust, or is in your business, get that, get them to support you and to look through it as well, to limit your risks. And the other thing is, is so what was going on in my head now in that way, I would support get support.

Sam Adams (00:15:57):

So like with me, with the property, yeah, I did a couple of joint ventures. I've got people to partner up with and because it's a, it's really hard being in business for yourself or being an entrepreneur, entrepreneur, whatever you want to call it is really tough. You know, it is very, it can be very, very lonely. And that's why I did a lot of property on my own. Like I said, in the beginning. And I know I learned, I took me longer than it should have a really that actually Finding people to connect with people to support me was invaluable. You know, like even having a coach, like my, my, when I was in property are kind of knew I needed a coach, but I resisted it for so long.

Sam Adams (00:16:39):

And then the minute I got a coach and a mentor, or it was like the best thing that I ever did, I have someone to bounce ideas off someone to talk things to through because when we were in it, like, so if someone is creating the product and it's their baby, and it's our product, it's very difficult to see all the other things there actually might benefit you and it might help you. And that's where getting some secondary advice or somebody to partner up with or joint venture with, or a coach is really valuable to get that extra support. And I do believe that getting that extra support and doing your due diligence can minimize risks. Of course there is always going to be a risk, but you can minimize it.

Sam Adams (00:17:19):


Vicki Weinberg (00:17:19):

Absolutely. And I think having a network of people around you is something that I'm a big fan of as well. So there are plenty of networking groups locally. I mean, to be honest at the moment we are recording this in a pandemic, you don't need to join an local networking groups. For example, you could do it in a networking group for people who sell on Etsy, or you can join up group for people who, yeah. Who just, who sell us as some type of products. And actually, I think there's a lot to be said from a new school as a bit of it. I think this can be a bit unsettling, but there's a lot to be said for sort of get in a group of people and are asking for honest feedback are asking for honest advice and say, and I'm stuck. What do I do next? Because there's, you can learn so much from other people's experience.

Vicki Weinberg (00:17:60):

You don't necessarily have to make mistakes or the other people that made you can learn a lot of people's mistakes and they are, and in turn, people could learn from what you do as well. So I think if you sort of just asking for help and, and being open to also help in others, I think it goes a long way.

Sam Adams (00:18:17):

Yeah. That is a two way street when you help other people, you know, you can look like for me with what I do, you know? Yeah. So I'm helping other people. Why am I catching? But I learn and grow from, from the people that I coach. So you, you, you, you really, really can. I think, yeah. Support groups are amazing. And you, you know, one of the best things you could do for yourself is to learn from other people's experiences, instead of just thinking blindly while it may be different for me, which is easy to do, but it's, you know, that that will save you money in the long run by going to someone that's been there and done the trail already and getting their honest feedback and seeing how they did it. You know, maybe don't, I would say, if you were thinking about going into business with your product or create an ad, it, it's not always best to go to your friends and family because they are finding it.

Vicki Weinberg (00:19:06):

I don't recommend talking to your friends and family, not unless they happen to be the perfect people to buy your products, but often than not, are they offering, and I think that'll be your biggest fan. They are going to be the biggest critic, depending on what

Sam Adams (00:19:19):

Yeah. It, depending on who they are, but yeah. They can be very critical. And then of course they are trying to protect you I'm and the rescue. So if you don't do that, it's that I had, I've got somebody who is an entrepreneur now, but she was an accountant. And that was a kind of scenario for her. It was like, Ooh, you

know, you don't have to give up your account and see Joe, you know, and it was just like, but she was dying really in that job. She hated it. You know, she thought her life was just not how she imagined it to be. So yeah, your friends and family, they are, they are, they do mean Well, but they're not perhaps. So it was the best place to go together in a voice.

Vicki Weinberg (00:19:52):

So lets talk a little bit about staying positive because I sort of a blog post, you raised about this over and over in your own site and I'll link to that in the show notes. Other people can take aleck and you were talking about sort of some of the habits you can get into to stay positive. Particularly now we were called in this at the end of January. Life is quite hard and now isn't, it is quite grim. It is literally gray outside and it it's a tough time of year, but so what are some of the habits we can get into to kind of stay positive?

Sam Adams (00:20:21):

Yeah. It's a, it's a really, really tricky time for everyone right now. But Life is generally, you know, it was quite hard. We have a super busy, we are more busy than we've ever been before we are our busiest or a generation. And some of the things that I do and, and, and I encourage people to do my client's and people in my membership has just one of the key things that is about routines, which is talked about a lot, a lot more of these days, especially for business people and entrepreneurs, entrepreneurs, generally people think, Oh, she went to about routines and daily habits and I think it is boring and they think it's going to take up too much time. But actually in actual fact, you are in control of that routine. And so you can create one that suits you and that you thrive off of.

Sam Adams (00:21:01):

And in the long run routines save, you save your time. And most importantly, right now they keep you grounded. We are facing obviously so much uncertainty in our day to day lives. And you know, human's, don't do well with an uncertainty. We'd like to know what's come in generally. And we always think that life is certain when in fact it actually isn't, but we feel like it's right now, we feel it's very uncertain. So one of the things I would say to somebody about, About Korea and put more positivity in your life is up to you. Or your mind, like I said, previously is a tool you are not your mind no more than you are your hands. And they are both at all. And you get to choose and pick your thoughts and create your stories that you play out that eventually play out in real life.

Sam Adams (00:21:45):

So work on your mindset, go and do some personal development. 'cause, you know, changing a state of mind really can change your Mo your, Your, your reality. You know, what you think in your mind eventually become is what you speak. And then what you speak out into the world eventually becomes what you see in the world. So if you have got a positive mind, you will see positive in your world. And then you will take action on those thoughts that you have whirling around in your head and you will see results off of that. So there's a as a chain to all of that, and it starts as, as my brand is that it starts with you and it starts in your

mind and rethinking your thinking, which is something that I do with my clients. So that's really the first place to start.

Sam Adams (00:22:27):

I would absolutely get yourself. Some routines morning routine for me is the most important one. Some people I know I have a bit of an evening routine as well. And it's a bit About how you it's about living intentionally, you know, what Do you want to get out of this day? What do you want to get, you know, on a wider view, what do you want to get out of life? And then bringing that down to living intentionally every single day, everyday is a non-refundable day is one of my sayings that I say all the time, you know, it is, today is Wednesday, the 27th of January, 2021, that date we'll never, ever come around today. It is very precious. It's non-refundable, you can't buy back at the time tomorrow, or you're not going to be able to go back and relive it.

Sam Adams (00:23:07):

So how are you going to make it count? And I have that thought in my head have trained myself to have a positive thought. As soon as I, as I wake up again, like I said, that your thoughts that you are thinking, and you can train yourself to do this stuff. I always read something positive, something inspiring. First thing in the morning I write in the morning now are never used too. And I also journaled, and again, I used to think journalists was a bunch of our, we were talking about quite frankly, but now I just sort of like, Oh, are you, I know how powerful it is just to get rid of any crap and emotions that are out there in my head. And I just write about how I'm feeling. And again, down the line, it's a great reflection tool to see, you know, to try and understand yourself and to become more self-aware and what way to become more self aware of who we are.

Sam Adams (00:23:58):

And, you know, and you know, that, that you can grow from that. You become the better version of yourself, and you can have a bit of a mindset as well, all helps to build a better you. So, one of the other things that I do in the morning, which is probably one of the most important things for me is an exercise exercise. When

you move your body, you move your mood. We live in, you know, our generation is the least active generation probably ever. You know, if you think all the way, way back when, or what you did all day was trying to hunt and gather for food. Now the guy we'll bring it out or the woman will bring it to your house and he put it on your kitchen table. Do you know what I mean? We don't have to go and hunt and gather for food. We can set a, a desk all day long and barely move, but we need to move to release the nice, juicy, sexy chemicals that make us happy or joyful and feel exhilarated and have energy endorphin, serotonin, oxytocin.

Sam Adams (00:24:55):

And a lot of that comes from moving our body and also getting out in nature. Those things are known and scientifically proven to help our moods. So my morning routine always consists of some kind of exercise, whether that's a run on a cycle or walk, you know, go into the gym, can't do that sadly at the moment or a

spin class or whatever, but just to even a walk or a 20 minute walk every day, like a 20 minute brisk walk every day, I promise you will, do you have the power have good in your mindset? It just shifts any men or drift, and it can absolutely lift your mood. So for some people that they are thing like I'm a runner.

Sam Adams (00:25:35):

I love running that's my movement most days, but somebody else that meditation might be a good thing. Yoga might be their thing. Trampolining might be their thing or whatever your thing is, find it and fit it into your morning routine. And the thing about a morning routine and carving out of that time in your day, and it is your responsibility to do that, by the way, whether you've got kids or whatever, you know, if you want to be the best parent, the best person at work to have the best business and be your best self, you have to carve out time for yourself. For I've found for me personally, the first thing in the morning is the best time to do that is to create that space in your diary to do, to create your own little morning ritual.

Sam Adams (00:25:18):

That includes some kind of activity, like I said, around running walk-in or whatever, as well as maybe a bit of journaling, reading something positive, or listening to a podcast for a half an hour, whilst you get ready or whatever, just create in a morning routine that sets you up for the day and puts you in a positive Mame, a frame of mind. But initially that all starts with your mindset and working on your personal development in there. Yeah. Thank you for that. And I would say with you,

Vicki Weinberg (00:26:44):

I mean, I never used to think, I never used to say the benefits of that, especially because it may not get an early, you would not believe now, Sam, how early I'd get up every day so that I can have some exercise, have a shower Reed, a bit of a book, listen to a pot would just do whatever I get up my state and we have a good two hours, but for my kids, which might sound crazy to some people, but it's just like, you'd say, just start your day off in such a positive way, because you've already done all this stuff yourself before anyone else is even around. Yeah. Is it made them to have to say for me, it has made a massive difference.

Sam Adams (00:27:20):

So glad to hear that you'd done it. Cause a lot of mums really struggled with it. You know, it was like, Oh, well, you know, kids first kids first partner first. But you know, I have this conversation recently with a client who was like, I just, I want to be about a mom. I want to be the best mum. And she was playing everything before herself. But how can you be the best mum if you're not, if you are stingy with the time that you spend with your self and your time that you work on yourself and nourish your soul, you know, if you're nourished from you, you know, internally, then you are going to cook. Are you going to rock up when they get up for two hours later on, are you going to feel energized? Look, vitalize you got to be joyful and they are going to see the best version of you. And you're going to be the best parent.

Sam Adams (00:27:60):

You'll have more patience. You'll be less stressed. So its absolutely, you know, it was really nice to hear that you do that.

Vicki Weinberg (00:28:06):

Okay. Thank you. And also practically I've also found that if its, if there's ever something that I really got on my mind or wherever, it's something that I need to ride or like, you know, like a work thing is to have it done first thing in the morning before, because I don't really count the day it started and until the kids were up to

have it done, then it kind of just clears your mind for the whole day. And then I feel like I really can't focus on my kids because that one thing I had to do when I've done that already, that was gone. And now, yeah. And now we can just focus in my family who was a, and it doesn't matter if I don't get time to myself until they go to bed cause I've ever done at that time. First thing I think it is

Sam Adams (00:28:42):

With the Life. You know, if you, if you think what I'll do it later, the trouble is we get so many other interruptions. And so many things come into, you know, we are bombarded aren't we, these days is just the world that we live in, obviously less so now because of the pandemic. But you know, life is busy and something happens and a gene wants you to do that is your husband or your partner, your kids. And you get to the other day, it was all sorted. And you just like, I can't do that. And that's why I find first thing in the morning is absolutely the best time to do it in carving out first thing.

Vicki Weinberg (00:29:12):

Yeah. And I know that might have worked for everyone. Some people might prefer to do the, you know, their time in the evening and I think it's whatever seats, but I think carve out some time for yourself, particularly if you have got some kind of goal that you want to achieve as something you want to work towards, I think you do, you have to be intentional about finding it at the time to move towards that. Even if it's in really small steps, you know,

Sam Adams (00:29:32):

The small steps lead to a big impact outcomes.

Vicki Weinberg (00:29:37):

So going along that line is for that. And the final thing I think it'd be nice to talk about briefly is, and we kind of on this earlier, when we talk about getting support and having a network is accountability. Cause I think other people can be a really powerful way of keeping yourself accountable because let's face it. If it, especially if we, if we know we are talking today about doing the tough things about doing hard things, what was your, you know, lets talk a bit about accountability. Why do you think we need it? Well, first of all, do we need it? Or do you believe that we need it? And how, how do we get it?

Sam Adams (00:30:06):

Well, I mean, we don't all need it. Let's be honest. It depends on how self motivated you are, but motivation doesn't last discipline is what you need. And it depends how much self discipline you can have. Really, most of us, we need some accountability and some support, you know, I, I do as well. And I'm pretty self-motivated over at all. Always have been, I think, but when you've got a buddy or a mentor or, or a coach or you're a part of a support group, when you, when you put it out there to them, you, you suddenly, you know, like you are more, it's just human nature, that we are more inclined to do the things that we say we are going to do the easiest person to lie to is yourself.

Sam Adams (00:30:46):

So if you keep it to yourself and you set your own goals and they are just in your head, you can easily learn. Yeah. You know, light yourself a little bit about that. But when you put it out there, like say in your support group or whoever, whether you are a coach or whatever, then you, you can't get away with it so easily. Cause they're going to go, Well, how's it going on with that dire? Or how is it going to build in that, that product or get in that financing or whatever it is that you've put yourself out up for doing it. It absolutely will will mean that you are more like, I can't remember statistics. I think a summit I want to say is near 70% chance of achieving, it would be more likely to achieve or do those things.

Sam Adams (00:31:29):

If you've got an accountability buddy or a coach or a group, then you are, if you just try and do it alone. So yeah, it definitely does work.

Vicki Weinberg (00:31:39):

Yeah. That's huge. Isn't it? That's a really big, I don't know who to pick a driver, but that's a, that's a big thi That's a big increase.

Sam Adams (00:31:45):

Yeah, it is. And it's a bit like goal set and like, you know, sometimes you talk about, you know, I've talked, I've spoken to a lot about goal setting and this year, beginning of this year on radio and TV and it is, you know, it, it, it's an aisle, you know, you think to do a goal set and that is so old school, but it, but it works, you know, you are more, you know, if you'd put meaning behind them and there has to be meaning behind your goals, I can probably talk about goals set and for an hour, but briefly, you know, if you set meaningful goals, knew you write them out and you then also share that that's sort of rocket fuel rather than just having it all in your head. Like, Oh, I'm going to lose time bound. I'm not going to tell anyone about it.

Sam Adams (00:32:26):

I really want to do that because I want to get out of that, the Kenya on a holiday, but I'm not going to mention that to anyone. Or I'm not really bothered if I don't do it, you wouldn't do it. But what do you commit it to paper are your goals are, and again, the statistics are high that you're more likely to achieve it than, than somebody that doesn't do that. And then you combine that with some accountability then yeah, you are

really, you know, 10 actual or your chances of achieving it.

Vicki Weinberg (00:32:53):

Well, thank you so much. So yeah, if you listen to this and there's something that you want to do, write it down and tell someone is so thank you so much for all you've shared Sam. So what I would love to know one final thing before we finish is so the whole point of this episode has been, so you need to get people a bit fired up if they are looking to do some things that have perhaps been procrastinating or put it off for a number of reasons is because let's face it. You, there are infinite amount of reasons to not get started with someone, something sorry, but what would it be? Your number one piece of advice for someone who's got an idea, let's say it's a product. So that's what we are all about. But for whatever reason, they're just sitting on it. You know, it was not the right time or they don't have the time. What would, what would be your number one tip to get people going in?

Sam Adams (00:33:37):

Do you think you think you didn't have enough time or is not the right time, then I'd get you to it. I would say a question yourself about your products and your desire to create it and your vision because when you were connected to what it is you want to create, then your motivation is super high to begin with. Obviously a lot of the motivation doesn't last forever. So it's the meaning behind it. Are you really passionate about this thing that you want to create? Because the desire is the thing that we'll pull you pull you on at the end of the day, when the going gets tough, if you truly believe in your product and what you're doing, desire is everything. So if you are, if you're delaying it and start it, or it's not the right time, there will never be a REIT time.

Sam Adams (00:34:20):

That's just, that never will be. And you need to question yourself around that. And maybe it's a bit of perfectionism where obviously perfection doesn't exist and you just never get started. So I would just question your desire around it and if you do it, and if you truly questionaire and you, you absolutely believe in this and you know that you can create something, then you just have to have a screw. It just do it attitude. You know, you've only got a look at all the people that created different things, you know, Tesla and, you know, Einstein and all these great people, you know, they all had failures and they just tested it, pulled back, try it again, failed, fall back, try it again. But if you are desire for what it is, if you want to create a strong enough, you will get out there and get out there.

Sam Adams (00:35:04):

So you have to question yourself about the meaning behind it. Maybe it needs a little bit of tweaking. So for that desire to strengthen, and it is a little bit of a self analysis and that needs to needs to be done at the end of the day. But eventually you're going to, you know, they were nothing achieves nothing. You have to eventually get your head up above the parapet and just go for it and just hold on and enjoy the ride. You know, like I say, if the pandemic as, and towards the end of that, it should have taught us that we don't know what's around the corner. So it just go for it, just go for it. That's great advice.

Vicki Weinberg (00:35:38):

Thank you. And I think as well, you know, if this is something that I'm selling, my kids are all the time is that you can enjoy the experience as well. So even if things don't turn out exactly how you typed, it's an experience, but it's, you know, you can enjoy the process even if, even if you do it and you've decided it's not for you. Or if things didn't quite work out, what do you wanna change things? Yeah. There's some of them, especially in my oldest son saying to him all the time is it's fine to do, you know, try and do this thing. And if it doesn't work well, you know, you've done something haven't you or whatever. They are.

Sam Adams (00:36:08):

One of the things that I always say to people is there is no happy ending to an unhappy journey, enjoy the journey. You know, you might have this desire to create this amazing thing and it could be torturous. It could be completely painful the whole way to get answers all. When you get to the end, you won't be happy. You make sure you enjoy the process.

Vicki Weinberg (00:36:28):

That's good advice. Thank you so much. Well, thank you again, Sam, for your time. I think you've shared where is the best place for people to come and finds out a bit more about you if they need to know more people?

Sam Adams (00:36:38):

Yeah. This place is just to go to my website, which is Sam And then I'm on just social media as Sam Adams, coach on Instagram. And Yeah.

Vicki Weinberg (00:36:49):

Perfect. Thank you. And I'll link up to your podcast in the show notes as well. So people can go and say to listen to that and yeah. Thank you again for being here and everything you shared.

Sam Adams (00:36:59):

My pleasure. Thanks. So what we do,

Vicki Weinberg (00:37:02):

Hi, thank you so much for listening as always. I would absolutely love to know what your thought on this episode, please. Do you remember to rate and review the show and also most importantly subscribed. So you don't miss out in any future episodes as a reminder release a new episode every single Friday. So take care of it forward to speaking with you again, then.