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READ THIS AS A BLOG POST

A few episodes back I talked about the different places you can sell your products online and the pros and cons of each of them. I know lots of you are interested in selling on Amazon, so I wanted to go into more detail.

Today I talk about:

  • Why selling on Amazon is such an exciting proposition for many people
  • How to tell if it’s the right marketplace for your product
  • How to set yourself up for success on Amazon

You can also download my free Amazon product listing checklist.

USEFUL RESOURCES:

Blog post – where you can sell your products online

JungleScout

Blog post – How to write an Amazon product listing

FREEBIE – Amazon product listing checklist

Blog post – 20 ways to get more product reviews

Episode 22 – 10 Things to do at the beginning of your product creation journey

LET’S CONNECT

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Transcript
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Right.

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Welcome to the Bring Your Product Ideas to Life podcast,

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practical advice and inspiration to help you create and sell

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your own physical products. Here's your host Vicki Weinberg.

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Hi, thank you so much for being here and say

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today, I want to do an episode all about Selling

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on Amazon and specifically we have Amazon's white for you

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and how to set yourself up for success. So, a

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few months ago, I put out an episode about all

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the different places you can sell your products online, and

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the pros and cons of each of them. Selling on

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Amazon is how I got star team, which I'll talk

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about a bit more later on. And it's a channel

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where I know best. And it's also marketplace. I know

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lots of people that are interested in, I work with

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people on getting it set up on Amazon or on

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how to sell better. When I was in every single

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day, I never really obvious attractions to sell your products

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on Amazon. And so there are 40 marketplaces worldwide.

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There is a huge built in customer base. I mean,

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how many of us, you know, want to buy something?

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And it's the first place we go to. And also

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there are built in fulfillment options. So Debbie, you know,

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there are definite, reason's why people want to say it

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on Amazon and I can definitely see the attraction, but

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I guess part of the purpose of this episode is

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to say that it's not necessarily right for everyone or

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for every Product. So what I want to talk a

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bit more stay about is selling on Amazon and wherever

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How and how you can find out whatever it is,

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a marketplace for your product, whether there is a better

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fit. I'm not going to go into the pros and

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cons again, as I covered those in the episode I

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mentioned before, which is the best place to sell for

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the skull product online.

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That's the Episode fair to say. And I'll link to

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that in the show notes. And I'm also going to

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talk about, if you do decide, you want to go

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ahead and sell your products on Amazon or the things

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you can do to help set yourself up for success.

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I am, and I guess I'll start this by saying,

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I quite often get contacted by people who want to

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sell their products on Amazon. And sometimes it is just

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that they know that they want to sell an Amazon,

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but we don't have a product if that's you. That's

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okay, that's your choice. And you know, you'll still in

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the right place. And I'm going to talk about How

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to set yourself up for success on Amazon, how to

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get these initial sales. So you we'll find this episode

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useful, but I just want to caveat that with, I

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do quite often tell people that I don't think Amazon

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is the right channel for them for various reasons, which

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I'll go into later in this episode.

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And sometimes they listen to me and sometimes they don't

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and sometimes I'm right, maybe sometimes I'm wrong. But what

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I do, you know, for Saturday, it is, it isn't

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the best marketplace for every product. And let's start off

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by talking about the attraction. So, as I mentioned before,

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there are a few reasons why so many people look

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to sell on Amazon is well-known and is trusted. And

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there is a whole lot of customers that are there

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already. So I looked it up and according to what

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I could find online, there are well over hundred million

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from a slight dip in February and March, that's huge.

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And that's just one of Amazon's 14 marketplaces. And of

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course, if you decide to send on Amazon and you

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don't just, even if you're based in the UK, you

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don't have to just sell on amazon.co.uk. In fact, you

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don't even have to sell in the UK if you

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don't want to be, you know, all of these market

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places open to You, which is why it is such

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a good opportunity. And it is fantastic that there are

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so many customers on Amazon. And in some ways, of

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course, for, you know, it would be nice if everyone's

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shops independently and show up to a small businesses. But

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as a seller, as a brand is good that the

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customer is on there. But if you intend to sell

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it yourself, that is just because there are so many

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people shopping at Amazon. It doesn't mean that when I

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say to everybody about how to find your products, or

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even if they do find your products, they're going to

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buy your products.

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So something clients often tell me is that they can't

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find their own products on Amazon when they search for

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it. So they'll create their product listing. They'll go on

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to the Amazon and search bar. They'll look for it

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and nothing comes up. And there's a reason for this.

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Most of the time, when you get searched on Amazon,

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you get pages and pages of search results. So I

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just searched for a bamboo baby, but I was just,

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just an example to share it with you now. And

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I got seven pages of results. Now I don't know

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about you, but I don't go any further than page

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one when I'm shopping on Amazon. And actually a lot

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of the time, I probably make it halfway down the

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page. And you know, most customers are the same. If

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you're not on page one or perhaps even page two,

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Nope, nobody is seeing you're listing.

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So therefor getting on page one of Amazon is key,

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but it's hard. It is hard to do Amazon rewards

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sales, and the more sales you make, the higher up

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your list in we'll show them in the search results.

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So the listings that you see on page, one of

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Amazon have either the one's that are doing really well

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or they've paid to be there. And we'll talk a

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bit more about Amazon paid advertising or a bit later.

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So what you have to remember is that for every

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sale that you make, Amazon make money to you, they

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will take a percentage of every product that you sell.

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And we'll see if there are fulfilling them for you.

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If you're using Amazon FBA, they get an even more

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money for every sale. So therefore the more sales you

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make, the more money they make.

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So it's in their interest to get more visibility to

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the list instead of being proven to convert well or

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make them or money. So when I talk about conversions,

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I mean a high number of people who look at

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your products, go on to buy it. So if you

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don't, if you have a a hundred people come to

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your page at 90% have them buy it, you've got

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a 19% conversion rate. And, and that's important to as

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if you have a higher conversion rate, it tells Amazon

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a new product. It must be relevant to the search

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term they used. And then you start to rank higher

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for that search words. So in basic terms, if everyone

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who searches, you know, if, if 90% of people who

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type in bamboo baby bowl, let's use that as an

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example. So 90% of the people who type in that

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key word, and it goes to your listing, purchase, your

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product, they'll think, Oh, this is obviously a really relevant

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result for Bambi Bay people and say, next time, someone

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types, pamby, baby, go into the search bar.

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And your list is going to be the one that

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pops up because you're making good sales and you're conversing,

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wow. And you're making Amazon or lots of money. And

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it tells them that you're relevant. But this all means

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the getting started on Amazon. And particularly in those first

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sales can be really hard because if you are selling

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Bambi baby bowls, it was, you know, carrying on with

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this example and you're a new seller and they have

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a, people are already on Amazon selling products, these products,

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and they've already, you know, they've got a sales history

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and they're converting well, it's going to be really hard

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to, for you to get to Paige one of those

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first results, at least initially. So we are going to

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talk about some of the things that you can do,

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you know, to help yourself out when you're launching your

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products in a moment.

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But first I just wanna talk a little bit about

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where the Amazon is, the right market place for your

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products. And that's something I really want you to look

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in and say, as I said, you know, it already

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in this podcast, I definitely can see the attraction or

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sell it on Amazon. And I don't think that's helped

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by the hundreds of articles and blog posts and podcasts

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and courses all about selling on Amazon and particularly Amazon

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FBA. And you know, how you can make a lot

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of money doing that. I'm well aware of the irony

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that I'm recording a podcast about selling on Amazon, but

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you know, hopefully mine is a bit more balanced. I'm

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not promising. You are going to make a lot of

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money from doing that. You know, I'm trying to give

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you both sides of it, but there are, you know,

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if you Google selling on Amazon and you'll find so

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many results, so many stories, so many things you can

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buy and courses, you can invest in about how to

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start selling on Amazon and make a lot of money.

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And I'll be honest. And this is what got me

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interested in this study too. I don't know if you

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remember my backstory. Some of you may have had that

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obviously listening to a podcast and there are some people

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on there who was selling yoga products on Amazon. And

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that's what got me interested to know that that's what

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sparked the first seed in me starting to sell my

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own products. However, I also launched a website and social

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media alongside it, which in hindsight is, you know, one

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of the things I did, right? 'cause it means that

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from day one, I've been able to grow my own

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email lists and also get some, say it was on

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another channel. There is an Amazon because something to remember

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is that Amazon can block your account and can close

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down your listings.

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And while I am saying, this is a bit of

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a cautionary tale, it happens. So I have clients that

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this happened to justice week. It can be for really

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minor things. I have your account gets blocked, or your

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listings get taken down. I have a client now who's

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had their listings down for a couple of weeks. And

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while I'm absolutely sad for him, we're going to get

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it yourself. There are going to get back up those

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a weeks where, because they were not selling their products

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anywhere else. They're not making any sales because there was

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no where else that people can buy them. Whereas if

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you have another channel, it was back up that really

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does help. And I we'll link again in the show

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notes, episode 20 team, which is all about the things

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you can do when you started your business. And it

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talks in there. So we had Gemma Whates founder of

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all by mamamama Episode.

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And she talks about some of the things you can

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do when you're setting your business up your product's business

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overall, that we'll help you. And some of the things

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he talks about on the importance of having a website

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in an email list and social media channels, and not

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relying solely on a third party marketplaces, but the reason

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I've just outlined because it is never as simple as

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it sounds. So I would do a little bit of

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research initially on to wherever the Amazon might be a

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good a fit for your Product. So you can sell

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these things on Amazon, although the are restrictions. So there

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is something that there are some things you can't sell

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and for some products and categories, you need to apply

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for approval. And this list, the list of restricted products,

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listed products, it requires approval category surprise for evil can

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and does change.

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So I'm not gonna go into detail here, or would

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you say that was something that is head over to

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the Amazon seller site in the cup for your own

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self? And once you've ascertained, actually this is a product

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that you can sell on Amazon, even if you have

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to get approval for a bit, but you know, as

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long as you've got all the paperwork to show that

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over, this is your product, or it's a product that

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you're for permission to sell, or we shouldn't have any

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problems get any approval. So assuming you mean, no, you

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have gone through that stage. Or the next thing to

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look at is do people buy similar products on Amazon

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or is this a product you have to go to

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Amazon for? Because while there are many, many things that

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people sell on Amazon and many, many things you can

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buy on Amazon, or it might not always be the

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first choice.

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So to give you an example, I was recently looking

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for a personalized Christmas bauble and I didn't go to

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Amazon for that. I went to Etsy because I felt

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that for that product, that was, you know, that will

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be the best place to me to go. So have

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a think. And at first of all, about whether, if

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you were looking at yourself in the product, similar as

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to talk to your Selling, would you go to Amazon

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to buy it? So we just do that gut check

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festival, and that was a good place to start. If

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you, you know, you feel Actually yet, this is Amazon

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is somewhere that people will go for this product. You

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can actually do some work to find out I'm a

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freeway, or you can do this by using something called

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the jungle Scouts free Amazon sales estimator.

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Now I have written a blog post all about how

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to use this. So I'm not going to go into

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great detail here as always, it will be linked in

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the show notes, but this is a free tool, which

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basically gives you a rough estimate of how many sales

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a product makes on Amazon per month. So it might

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not be a a hundred percent accurate, but I think

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it, you know, it's a free tool and it will

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give you an idea. And there's also another free tool

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that you can use, which is actually an Amazon tool,

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which I would recommend using a alongside this, which gives

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you an idea of the fees you'd pay on Amazon

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because at that point, so I guess another part of

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this, which is, okay, so it might look like your

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product is something that you can sell on Amazon. There

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were similar products are doing really well.

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Actually, lets get an idea or a rough idea at

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this stage or at least of how much you'd be

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paying on Amazon for the privilege of listing and selling

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your product on there. So you can work out if

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you know, profit-wise, it works for you. And if you

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want to go into a little bit more detail, there

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are some paid tools you can use. So I use

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something called jungle scout, which for any products or niche

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tells me how much competition and demand there is for

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that product. And what I'm looking for here is for

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products that have a medium or high demand. So there's

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a lot of people after them and low or medium

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competition, as I say, that is a paid tool and

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I will still put a link to it in the

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show notes because it's a tool that I use all

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of the time, because there are lots of other features

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on there, including track and your profits, you can send

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follow up email automations.

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I also used it for my keyword research or you

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use it to keep track of products. So we have,

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I want to see how well their ranking is. It

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there's all kinds of things. And perhaps that is for

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another episode, but that's a paid tool you can use

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to see if your product might potentially sell well on

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Amazon. So if it looks like competition with your product

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is high. So let's say I view or using the

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prey too, or like jungle scout or you are using

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free tools and your seeing the Actually product similar to

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yours are making good sales, but you can, you know,

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you can already see this if there's pages and pages

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of search results. So there's a lot of competition. Then

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it is going to be harder for your product to

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stand out. Particularly if they've had other sellers already have

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an established sales history and if they have good reviews

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and equally, if your product is really unique, then it

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might be that people won't be looking for your products

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on Amazon.

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And I mean, if it, and assuming that, you know,

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your product is really a unique, it's a great product,

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it's meeting a need, something that is absolutely key to

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do it in that situation is to do some research,

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to figure out what they'll be typing in to the

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search bar or what you'd want them to be type

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it into the search bar to find a product like

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yours. And so you can include those kinds of key

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words in your listing. And when I say what you

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want them to be type it into the search bar,

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I'm thinking, for example, if your product is site, because

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I'm kind of a very innovative Product to do with

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the baby's bath time that, you know, you may be

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a CA a customer might be looking for things like

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a baby bath or baby towel or something like that.

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And you to be wanting your product to show up

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because your product is relevant to people who are looking

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for that kind of thing.

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I'm going to talk about keywords a little bit later

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because on Amazon keywords, it just say import him S.

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And now I want to go into in more detail

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is How to set yourself up for success on Amazon.

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So we've, let's assume that you have a great product,

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which I'm sure you do. You've done some research. So

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it may be, you've gone through the steps above. Maybe

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you've done something different, but your at least fairly set

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and Amazon would be a good fit for your products.

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If you're not certain, if it wasn't a good fit

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for your product, do you go back and run through

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the steps that I've outlined above? So lets say that

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you've ascertained that Amazon is going to be a really

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good market place for you or at least a marketplace

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worth trying it out and you're ready to start selling.

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So now I want to talk about is some practical

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things that you can do to really set yourself up

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for success. So the first one is to make sure

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you have a professional Amazon seller account. Now this might

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seem really obvious, but you can actually add listings and

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make up to 35 sales a month. We have a

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free basic seller account. The professional account is 25 pounds

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plus VAT. So that's the first few pounds a month,

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but it is actually worth it worth it. One of

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the key differences between the basic account and the professional

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account is you'll be able to set up a sponsored

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products campaigns. And we'll talk about that a little bit

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later. So at that basically means you can pay to

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advertise your listings on Amazon.

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You can also set up discounts, you can also set

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up promotions and all of these things can help with

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your initial sales. Also, the difference in having the professional

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counters, you are not kept on making 35 sales a

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month because hopefully we'll get to the stage where you're

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making much more than that. I mean, that's just over

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one sailor day and I'd love to think that, you

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know, even fairly early on, you'll be making more sales

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than that. So other things to think about to set

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yourself up for success on Amazon is to insure you

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have a really well optimized product listing. I've written an

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article all about writing great Amazon product listing, which I

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am going to link to in the notes. So I

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do, I'm not going to go into great detail here

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apart from, to say that on Amazon, your listing is

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super important.

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Cause your product list in wherever you sell your product

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is important, but on Amazon, it has even more relevant

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because, and Amazon product listing has the result in a

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certain way. I'm so you basically have field's that you

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can take advantage of. So you have your title, you

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have five key features or bullet points. Then you have

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a product description, which you can form it into HTML.

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So if you want it to look nice, and then

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in the back end of your listing, you have a

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search terms fields where you can enter at a string

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of keywords. Mmm. So you can fill out all of

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these fields. A common mistake I see is people, you

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know, not, you're not taking full advantage of all of

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these fields, perhaps not fitting any of them in, at

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all, just putting in the title and, and that's it,

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which is basically a bare minimum you can save.

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And, but you have such an opportunity here. You see

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your texts, your images, your keywords all have to be

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the best they can be because you will be competing

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with some fantastic listings on Amazon. I can assure you

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even back when I first started selling on Amazon, which

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is probably about four years ago. Now, if I look

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at the quality of listings on the site now, so

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what was on there, then they, you know, everyone is

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up in their games. So you need to make sure

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you have a fantastic listing. It might mean that that's

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where finding someone to help you. So maybe you want

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someone to carry out some keyword research for you, or

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maybe you want someone to actually like your listing. If

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you do decide to write your listing yourself and make

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sure you do Amazon keyword research and your use a

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tool that is designed for Amazon listings because Amazon and

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Google keywords won't necessarily be the same.

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If you decide to use Google AdWords to, or any

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other sort of a free tool to look at keywords

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for your Amazon listing, you might find that they are

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not the same and they're actually not relevant, what people

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type into Google and what people so open to the

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Amazon are two different things. So you want to make

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sure that your keywords you've researched, I've been researched based

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on the Amazon marketplace that you are looking to list

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your products on. So don't look on amazon.com. If you're

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looking to sell your products on Amazon or keto at

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UK, for example, again, I like to use jungle scout

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for this. So the next thing you can do to

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really set yourself up for success is to invest well

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in your images. It is worth investing in some really

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good Product vatos and graphics to show you a product

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that is best.

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So I remember when you go to an Amazon search

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results page. So as a customer, you type something into

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the search bar and then you get the list of

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results. You can see two things for each listing. You

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can see the product image and you can see the

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title. So I've already spoken about, you know, the importance

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of writing a great listing and say your title and,

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you know, released, reflect what your product is, but your

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image has to entice people to click for you to

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your listing. You know, it has to be goods. I

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also suggest if you have the budget or perhaps I

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can do this yourself, do you know you've maybe you

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something like Canva or you could get some graphics made

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up. If you fail your product. The benefit from that,

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say, for example, perhaps highlighting dimensions or key features.

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So let's say you sold that's how you sell cars

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or packing boxes. So maybe you have an image shows

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with little arrow's, the height and the width and the

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length of, of a box. Maybe you could show one,

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you know, with the box and angle where you can

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see how it's constructed. You know, maybe it's got two

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layers and it's got some cards in the middle to

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make it really strong. M and P. And also if

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you can always recommend getting some lifestyle images. So images

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of the product in your ear, say, for example, someone

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packing in some boxes back in them, up Kerry in

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them. If you wanted to listen to episode 44, that

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is all about product photography and specifically how you can

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take really good to put up photos of yourself.

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If you don't have the budget to pay for professional,

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to take them four usage, find that Episode really useful.

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This is episode 34. And again, links everything that I

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talk about Here you can get them to tell you

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it will be in the show notes. So if you

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were driving or running or doing anything like that, and

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don't worry about it, you don't need to write this

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all down, go to the show notes for this episode

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at the end, and you'll be able to get all

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the links. So the fourth thing I suggest you do

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is sign up for the Amazons brand registry. And now

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you may or may not be able to do this

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to do so. You need to have your brand needs

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to be a registered trademark. And I completely get that

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in the beginning. Particularly you may not decide to read

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this to your brand is a trademark. I think I

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did my, and when I was about a year in

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thinking back, but if you do have registered trademark for

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your brands, which doesn't actually cost to much to do

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for them, I can't remember the memory.

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It maybe it's around 50 lbs. Something like that is

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not excessive. It will be once you register your brands

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is a trademark. You can sign up a brand registry

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and this base it, it gives you an opportunity to

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do all kinds of things that you can't do for

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a basic seller account. So you can create enhanced content

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on your listings. So when you look on Amazon listings,

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now you might see some where you have your picture

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section at the top and your bullet points. And then

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when you scroll down, there's lots of more images. There

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is text or maybe there's comparison tables compared to in

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that product. We have others. This is all what's called

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enhanced content. And if you are an Amazon registered brand,

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you can create This. You can also set up an

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Amazon storefront.

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So almost like a little website for your product or

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products on Amazon. And this also, this is fantastic because

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this gives you an opportunity to add things like Product

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videos, which you can add to standard listings, but you

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can add on store pages. So if you have a

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product that would benefit from having, you know, video is

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showing results or how to use it, then this is

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definitely an advantage. And you can advertise your brand as

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well as advertise your products. So you might of seen

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on Amazon sometimes when you go to search for something,

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you, you know, you'd get a barbed wire at the

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top of the search results, and you see a logo

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in a little bit of a text about a brand,

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like a selection of there products. So that means that

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brands is applied for brand registry.

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And then the final thing that's great about having brand

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registry is it gives you a bit of a protection

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as well as the seller. So it, you know, it

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makes it harder for somebody else to decide. They're going

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to start reselling your products, or maybe jump on your

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listing and, and try and sell counterfeits. There's lots of

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protection for you as a brand owner as well. So

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I definitely can suggest that is worth looking at. And

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then the final thing that I suggest everyone does when

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setting up a new Amazon listing is think about setting

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up some sponsors, products, campaigns. So Amazon sponsor products is

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paid, basically pay-per-click marketing within the Amazon marketplace, and there

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are all kinds of things you can do with Amazon

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sponsored products.

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It's a huge topic. And I think one for another

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episode of, so you can target keywords. So you can

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basically bid on keyboards that you feel are relevant for

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your products. You can even pay to advertise on other

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product listings. So when you look at the listing on

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Amazon, or sometimes at the bottom, you know, it used

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to, if you scroll down towards a better reviews, AR

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and you might see as a sponsor products on that

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list in a basic, those brands have paid to be

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there. So what sponsor product basically means is that your

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paying to be on either on someone else's listing or

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your paying to be paid, one of the search results,

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perhaps you even paying to be right at the top

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of the search results.

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And obviously the first thing you need to do to

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help your product sell is to get it found in

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the first place. So, you know, you've got a fantastic

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listing, but if you're only showing up on page deaf

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and that was not helpful, but Amazon sponsor products, you

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know, insurance, or at least helps you get to page

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one. I always think it's worth testing out what works

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for your products in terms of, you know, what type

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of campaign might work. So are you better targeting keywords

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that you're better at targeting products or categories, you know,

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and which keywords, which products, you know, this is, there's

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a lot of work that you can do. And I

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think in the early days, it's always worth testing. You

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don't necessarily need to spend a huge amount of money

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on this. And I something often get asked to you

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to know how much should you spend.

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I'll be honest. This is part of it is how

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much can you afford to spend? But I would say,

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you said for the first month you are going to

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spend somewhere between five and 10 pounds a day. I

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think that's always a good place to start. That's always

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what I recommend a clients. And of course, if you

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can spend more of this and you know, you're comfortable

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to do that, then do. So if you're unsure, I

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would start small. You could start with a five pound

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daily budget because that's how Amazon. And in sports products,

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budgets, where do you don't set them buy the week

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or by the month you set them by the day.

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So, you know, you might start by saying, okay, I

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can spend five pounds a day. And then once you

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started seeing sales and you start seeing some success, then

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you can increase that budget. If you wanted to say

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and things where if knowing, why are we talking about

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sponsor products?

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Just to get things to bear in mind is that

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you will pay for it on top. So if you

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are spending five pounds a day, that's five pounds a

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day, plus the VAT and the VAT gets charged at

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the end of the month, when they bill you for

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your marketing and other things it's worth you knowing is

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that initially you might find, you have quite a lot

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of spend on your campaigns, but you are not necessarily

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converting. And I'm going to talk a bit more in

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a moment about some of the other optional things that

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you could do to help your listings convert. And it,

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so it might be that you don't want to run

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your comeback campaigns until you've got a certain number of

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reviews. For example, because reviews are always helpful. Or if

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you are running ads straight away, just be aware that

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at least in the early days, it can be a

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bit harder for them to convert.

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And you, you might have to do a bit of

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testing. It might be that the key word that you

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fought was to be the ideal thing to target gets

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you laser clicks, but not any sales. And that is

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simply something that you can look at should that happen.

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But yes, I always do. You recommend that you do

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some kind of Amazon sponsor products, however, some of your

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budget, or however long you can run it for. So

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say if you've got a tiny budget, maybe work on

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getting more views and drive in external traffic and free

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traffic first, and then I then started it, but I

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would, I would aim to, if you can run it

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for a month and see how you get on, because

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it would really help kickstart your visibility on Amazon and

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hopefully your sales as well. So there are the things

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that you can do to help yourself get started.

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and that's actively asking for reviews because reviews a

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really important, because, you know, if you, you know, you,

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you know yourself, if you go on to Amazon or

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anywhere else to look at products and you know, you'd

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get a copy of the results in one of them

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has got 25 star reviews, and one of them is

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called zero reviews. Which one are you going to trust?

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But having said that there are important, but then also

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quite hard to get an it is something that you

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have to work at. So kind of things you can

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do to get some views for your products. Well, first

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of all, I ask your family and friends', now you

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can ask you a family and friends to leave your

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favorite ball of view, but there was nothing wrong with

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telling your family and friends.

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I have this product on Amazon. Here's the links where

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if you're interested, please buy it. Please review a review.

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What are you, can't say at least a positive review,

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because that is outside of the terms of service. But

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you know, if someone who knows You is genuinely interest

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in your Product chooses the buy it, and she uses

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to leave a review. I'll let you know if they're

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in the back, that's fine. You know, you can also

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use Product. So you might have a little card in

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your product packaging that asks very nicely for a review

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and explains where to leave it. This is something that

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I've done if for quite a while, and it works

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for me, somebody, well, you know, if you ask in

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your packaging and if you don't want to use a

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separate insert, maybe you have a few lines of text

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on the package and for your product that says view

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is a really important, and here's what you can leave

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it at.

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Maybe if your debt, you are fulfilling your own order.

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So you're packing and shipping them yourself. You can write

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a little note. So when anyone buys, so my website,

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for example, I includes a handwritten letter that fax them

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for their purchase, ask them if they can please leave

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me a review. You can also email customers. So on

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Amazon. You are allowed. Now the rules have changed. You

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can send one follow-up review to customers asking for review.

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There are some rules around what you can, and can't

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say in that email, you can't offer any kind of

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incentive for a positive review or Amazon conclosure offer and

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block your account. As long as you are within the

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Amazon guidelines, you can do that. You can always do

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it manually. From within seller central, you can sort of

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click a button and each customer gets like a standard

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email.

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We've texted AMZ and have a pre approved, or you

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can use a tool like jungle scout and set your

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own email with your own logo and branding and own

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wording. But as I say, the key thing to remember,

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as you can not incentivize reviews on Amazon or that

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you can, in other places, I do have a blog

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page, which is 20 ways to get more reviews, which

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again, I will link to. And, you know, you'll see

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some of them will be okay for us to get

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an Amazon reviews. Others are just ideas to use for

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maybe your own website or other places because they violate

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Amazon in terms of surface. So another thing that you

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can do is drive external traffics, your Amazon listing.

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You don't just need to apply on Amazon traffic. You

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can share you're listing yourself so you can share your

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listing on social media. You can share it on email

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and that's like your personal media and, and a business

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one, if you, if you have that set up. So,

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you know, if you think you have something to sell

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that people might want to buy, tell them about it,

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you know, post in Facebook groups. So I've just launched

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this product. Here's a link post on your personal Facebook

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page, post on your Instagram, text, your friends, the link,

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email people. If, if, if you had, if you know

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that you have a product that we'll be of use

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to people, tell them about it because you're doing them

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a disservice. If you don't. And if your product has

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been designed with a customer in mind, which I really

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hate it, it has, you know, find those people and

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tell them it is now available.

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Let's say at the outset, you are going to have

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a Facebook groups and you are asking questions. If your

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research, there was nothing wrong with going in to that

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Facebook group and say, And thank you so much for

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that input. You gave me a couple of months ago.

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My product is actually now available and heres where you

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can buy it. And even better, you could always offer

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a discount as a thank you. And I'll talk in

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a moment about setting up discounts within Amazon, which you

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can do. And that might be a really nice way

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to get you to know your first couple of purchases,

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but also to, you know, thank the people who had

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a part in the process. And you can also even

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pay for Facebook ads that link to your Amazon product

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page, if you wanted to is absolutely nothing wrong with

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that. And I have clients that I've had really good

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success with that and have actually found that it costs

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them less money than using the Amazon specific marketing.

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So that's just a novel idea to keep in mind.

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So talking about discounts and promotions, so you can do

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it is within Amazon and it can be a really

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useful strategy to get started. So for example, you might

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decide that for the first month for you are going

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to discount your products by 20% now, a customer usually

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won't see your deal, or unless they click for you

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to your listing. So discounts sometimes are shown on the

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results page, but usually it's just, you see the full

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price, a product price that you'll see a line of

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through it. And M you'll see it, the sale price,

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but is not always the obvious. So I would suggest

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doing whatever you can to promote it. So, for example,

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if you have to fight, if you're going to follow

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my steps above, and you were going to email your

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list and your friends and family and share it on

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social media, why not share?

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Not only do I have a product to sell, and

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here's the link, but actually if you buy it in

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the next week, there's 20% off or whatever, you can

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also set up deals where you have a code is

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needed. So which you can share out with people. So,

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you know, you could say, you could say to your

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friends and family or people who've helped input or your,

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or your product or whoever you want. I'm, I'm going

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to offer a discount on this product just for you.

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It's not for everyone. So it's not something that advertised

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on, on the Amazon page, but you know, I'm going

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to, I would like to thank you. So I'm going

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to give you a discount and here's the code that

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you can, and he's a K that you can use.

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So those are some nice ideas of things you can

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do to kind of get things going.

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And I guess my main point here is you used

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to tell people, don't buy your product on Amazon. And

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we felt like, okay, it's there. And you know, now

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people are going to buy it. It really doesn't work

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that way. You do need to have a lot of

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work in to let people know your product there, and

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now it's available to buy, but that you're missing out

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on a lot of free opportunities. If you don't tell

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people. So I tell people, this is my main message

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here. And the final thing that you could do to

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help your product get, get, this is more about getting

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an early reviews rather than sales, really, but as I've

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said, we've used a really important, and that is registering

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your products or products, but I've Amazon vine or the

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Amazon early reviewer program. So I buy for these programs,

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encourage customers to have a purchase or review your product

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by off in them, an incentive you do pay to

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enroll in these are the price, does it vary, but

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it's, you know, it was relatively tho and in the

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early days, if you can afford to do it, I

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suggest doing, or you can, because as I say, it's

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a hard place to get started.

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And I guess in summary, I do think Amazon is

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a great opportunity to get your products in front of

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lots of customers. But I don't know. I know we

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said this is right at the beginning. I'm going to

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say that again. I don't believe it is for everyone.

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And it does take a lot of work to succeed

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the days of putting up a listing and waiting for

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the sales to role in if that ever happens. I

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don't know if you know, if it's a belief that

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you used to happen. I, I haven't seen that happen,

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but even if those days ever existed, they are long

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gone. Now. However, if you have a product that's a

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great fit for, as in and you put the work

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in, once we start getting consistent sales, or it can

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be a great platform for you. I can tell you

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from experience at the first couple of months, the first

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month, a month, the three to six months, it, you

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know, it varies based on the product, but the first

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couple of months of having your products on Amazon and

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ready to sell are the hardest getting those initial sales,

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you know, are hard, but once you start ranking for

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key words, you know, you started getting some consistent sales

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and then it's quite nice.

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So the way our usually do, but it's often those

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first couple of months, I turn off the Amazon sponsored

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products, ads. I might turn it on again, it's, you

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know, points during the year, if perhaps there's a certain

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product that I want to sell for a bit quicker,

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or, you know, in certain times of the year. So

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some of leading up to Christmas and things like that,

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but, you know, for a good chunk of the time

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now, I don't pay for any ads because my, my

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products have started to rank organically and they appear on

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such on page one for the, for some key words.

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And yeah, and it becomes a little bit more passive.

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I don't want to say it is entirely passive because

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hopefully you've got a sense. And this podcast episode is

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about just how much workers involved too, you know, launch

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a product and that sales and Amazon.

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But I don't know. I just want to say that

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the, you know, the hard work really can pay off.

Speaker:

So I hope you found this episode useful as always.

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I hope you've enjoyed sort of going into Amazon in

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a bit more detail. If you have any questions about

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selling on Amazon or, you know, anything in general, you

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can always contact me. It's Vicki outside of the chipmunk.com

Speaker:

or you can find me on Instagram, Vicki Weinberg product

Speaker:

creation. Thank you so much for your time. And yeah,

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I really hope you've enjoyed this episode. We hope you

Speaker:

find that useful. Please do subscribe. So you don't miss

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out on any future episodes. And finally, if you're listening

Speaker:

to this, Episode when it comes out. Well, the way,

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you know, I'm not sure if you will be, it

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will be Christmas day in and 20 or so, maybe

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Christmas, and I

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Hope you're having a lovely time and really looking forward