Christmas is coming! Catherine Erdly is the founder of the Resilient Retail Club, and helps product businesses start, grow and scale profitable businesses that last. In this podcast, Catherine shares her top tips for how you can prepare to sell your products this Christmas.

EPISODE NOTES

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Today on the podcast I’m talking to Catherine Erdly, founder of the Resilient Retail Club. Catherine worked in the retail sector for two decades, working with household names such as Coast, Laura Ashley, and Paperchase. She now helps product businesses start, grow and scale profitable businesses that last through her group membership and 1-2-1 consulting.

With Christmas just around the corner, I wanted to find out the best things that you can do as a product-based business in the run-up to Christmas to help yourself and boost sales. 

Catherine gives a brilliant breakdown of how to start planning for the Christmas season, things you can do now to make the busy season run more smoothly, jobs that should be left until after Christmas, and how to successfully review and learn from your Christmas performance in January.

It is an episode packed full of specific, actionable steps, and is going to help so many of you have a less stressful Christmas season! 

Listen in to hear Catherine share:

  • An introduction to herself and her business (01:20)
  • When to start planning for Christmas  (01:56)
  • Long-term Christmas planning (04:06)
  • When to start talking about Christmas to your customers (09:20)
  • Things you can do now to start prepping for Christmas (13:05)
  • Jobs that you should leave now until after Christmas! (19:11)
  • How to make the most of Christmas if your product isn’t a traditional gift (22:54)
  • The particular opportunities you have this Christmas (27:28)
  • Tasks you should be doing after Christmas (29:28)
  • Her number one piece of advice for product creators this Christmas (33:14)

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Transcript
Vicki Weinberg:

Welcome to the, Bring Your Product Ideas To Life podcast, practical

Vicki Weinberg:

advice, and inspiration to help you create and sell your own physical products.

Vicki Weinberg:

Here's your host Vicki Weinberg.

Vicki Weinberg:

Today I am delighted to have Catherine Erdly joining me on the podcast.

Vicki Weinberg:

Catherine helps product businesses, start grow and scale

Vicki Weinberg:

profitable businesses that last

Vicki Weinberg:

Catherine's joining me today to talk all about Christmas.

Vicki Weinberg:

Yes.

Vicki Weinberg:

I know it might seem like a long way off but I promise you actually isn't.

Vicki Weinberg:

So whether you're all set for your Christmas sales already, or if

Vicki Weinberg:

you haven't even started thinking about them, you're going to get

Vicki Weinberg:

lots of advice out of this episode.

Vicki Weinberg:

And actually it doesn't matter when you're listening to this, you know, if

Vicki Weinberg:

you pick up this episode and listen to it in January or in the middle of the

Vicki Weinberg:

summer, it honestly doesn't matter.

Vicki Weinberg:

Because as far as Catherine's is concerned, there were things we can be

Vicki Weinberg:

doing year round to prepare for Christmas.

Vicki Weinberg:

Um, it doesn't mean you need to be thinking about Christmas

Vicki Weinberg:

constantly not as scary as it sounds.

Vicki Weinberg:

Um, but Catherine makes some great points about things you can do at various points

Vicki Weinberg:

throughout the year to help set you up for some really great Christmas sales.

Vicki Weinberg:

So with all of that said, I'd love to now introduce you to Catherine.

Vicki Weinberg:

So hi, Catherine.

Vicki Weinberg:

Thank you so much for being here.

Catherine Erdly:

Hi, thank you so much for having me.

Vicki Weinberg:

Can we please start with, if you give an introduction

Vicki Weinberg:

to yourself and your business,

Catherine Erdly:

Of course, my name's Catherine Erdly, I'm the founder of

Catherine Erdly:

the Resilient Retail Club, which is my membership for product businesses.

Catherine Erdly:

I have 21 years experience in the retail industry and I spent the first

Catherine Erdly:

17 working for high street retailers.

Catherine Erdly:

So the last job that I had before I left the corporate world was at Paperchase.

Catherine Erdly:And then since:Catherine Erdly:

retailers start grow and scale a profitable product business.

Vicki Weinberg:

Oh, thank you so much.

Vicki Weinberg:

So I know that quarter four is a really busy time for the retail

Vicki Weinberg:

business, probably the busiest.

Vicki Weinberg:

Um, so my first question is how far advanced do we need

Vicki Weinberg:

to be planning for that?

Vicki Weinberg:

Um, I've got a feeling you're going to say before now.

Vicki Weinberg:

Obviously this is going out at the end of October.

Catherine Erdly:

Um, yeah, just, yeah, just to put it into context.

Catherine Erdly:

Then the, the, for the retail industry as a whole, the stat that'll always

Catherine Erdly:

jumps to my mind is that one third of all money spent in the retail

Catherine Erdly:

industry for the year is spent in the six weeks in the run-up to Christmas.

Catherine Erdly:

So November to December six weeks.

Catherine Erdly:

So just over 10% of the year, we take over a third and probably if you're

Catherine Erdly:

listening to this podcast and you're in a small business, small businesses tend

Catherine Erdly:

to be more design led more desirable.

Catherine Erdly:

So they tend to be more as a result, more often purchased as gifts.

Catherine Erdly:

So if you're a gifting retailer, then it could be 40, 50, 60% of

Catherine Erdly:

your sales coming at Christmas.

Catherine Erdly:

So it is this huge, huge piece of the puzzle.

Catherine Erdly:

And it can really make or break your year as a, as a business.

Catherine Erdly:

And a lot of the big retailers know that so theyjust to put it into perspective,

Catherine Erdly:e getting ready for Christmas:Catherine Erdly:

They'll be starting to think about it in the next month or so at least in terms

Catherine Erdly:

of putting together ideas and starting to think about those kinds of things.

Catherine Erdly:

So a year is not uncommon at all for planning for Christmas, but

Catherine Erdly:

for small businesses, I would say the most comfortable way to

Catherine Erdly:

do it is to start in the summer.

Catherine Erdly:

A lot of people have a bit of a quieter summer.

Catherine Erdly:

So using that time to really look ahead, start planning everything from your

Catherine Erdly:

messaging to your hero products, to your packaging needs everything you can be

Catherine Erdly:

thinking about from the summer onwards.

Catherine Erdly:

Obviously we're talking about October, so we're not really talking

Catherine Erdly:

about planning ahead anymore.

Catherine Erdly:

Cause we're in quarter four.

Catherine Erdly:

So yes, the answer is yes before now.

Vicki Weinberg:

So maybe we can talk about two things.

Vicki Weinberg:

Actually, what be good to know is in an ideal world, because obviously

Vicki Weinberg:

some people will be listening to this when it comes out, but other people

Vicki Weinberg:

might pick this up at various points.

Vicki Weinberg:

That's the brilliance of podcasts isn't it?

Vicki Weinberg:

So let's first of all, talk about if we were all listening to this

Vicki Weinberg:

in good time, what are some of the things we would ideally be doing in

Vicki Weinberg:

the summer to prepare for Christmas?

Vicki Weinberg:

And then once we've covered that, we'll talk about, okay, we're in October.

Vicki Weinberg:

What should we be doing?

Catherine Erdly:

Yeah, yeah, yeah, for sure.

Catherine Erdly:

So I would say it's all about products.

Catherine Erdly:

I'm sure that you'll agree.

Catherine Erdly:

It's about having the right product.

Catherine Erdly:

So if it's the summertime and you are getting ready to plan ahead for

Catherine Erdly:

Christmas, this is the perfect opportunity to look back at your sales figures.

Catherine Erdly:

If you've already traded at Christmas.

Catherine Erdly:

It's the perfect opportunity for you to look back at that and say, okay,

Catherine Erdly:

what will my best products, what do I want to do with them this year?

Catherine Erdly:

Do we want to move them on, change them slightly, bring out

Catherine Erdly:

new version, do another version, because this was the best.

Catherine Erdly:

And I only had one product type and I think I can expand that range.

Catherine Erdly:

So you really want to be looking at your own figures and information.

Catherine Erdly:

You also want to be looking at the trends what's happening overall.

Catherine Erdly:

If I say the word trend and you think, oh, well I'm not a fashion

Catherine Erdly:

business or trends don't matter to me, trends matter to every business

Catherine Erdly:

because a trend in its largest form is simply what's on the customer's mind.

Catherine Erdly:

So what are they going to be thinking about?

Catherine Erdly:

So, and you can think about macro trends, like.

Catherine Erdly:

Plastic free, for example, vegan.

Catherine Erdly:

So you just want to be aware of the kind of way that the wind is blowing.

Catherine Erdly:

If you like thinking about how things are changing and therefore want to

Catherine Erdly:

make any changes to your products and then getting ready to pick out

Catherine Erdly:

your hero products for Christmas.

Catherine Erdly:

Because the 80 20 rule, which is I'm sure, you've heard of the idea

Catherine Erdly:

that 80% of your sales will be coming from 20% of your products.

Catherine Erdly:

That's true, especially at Christmas.

Catherine Erdly:

So you want to kind of get in your head.

Catherine Erdly:

What do you think are going to be those 80, those, those 20% of

Catherine Erdly:

products that drive 80% of your sales?

Catherine Erdly:

Because you only want to make sure you've got enough stock of them.

Catherine Erdly:

You want to make sure the photography for them is really on point.

Catherine Erdly:

You want to make sure that all of your marketing campaigns, everything

Catherine Erdly:

else is built around those.

Catherine Erdly:

You want to make those a real focus.

Catherine Erdly:

So in the summer that really that's the kind of starting point is what

Catherine Erdly:

is going to be the underpinning.

Catherine Erdly:

What are the products that are going to underpin my Christmas strategy?

Vicki Weinberg:

That was perfect.

Vicki Weinberg:

Thank you.

Vicki Weinberg:

So I guess it's what are the products and then what do you need

Vicki Weinberg:

to do to make you're in the best position to push those products?

Catherine Erdly:

Yeah.

Catherine Erdly:

And also, do you need to develop new products because sure.

Catherine Erdly:

You know, better than anyone, it takes time finding the right suppliers.

Catherine Erdly:

I mean, even the summer might be too late to find new suppliers

Catherine Erdly:

for christmas products.

Vicki Weinberg:

Yeah.

Catherine Erdly:

So it's so even earlier, you know, almost like a January is a great

Catherine Erdly:

time actually, to do a lessons learnt.

Catherine Erdly:

So every big retailer, after they do a major holiday event,

Catherine Erdly:

like Valentine's Mother's Day.

Catherine Erdly:

Father's Day Christmas.

Catherine Erdly:

They have what they call a lessons learnt and strategy meeting, where

Catherine Erdly:

they sit down and they'd go through and go, okay, well, what worked well and

Catherine Erdly:

added value and what didn't work well, and I would want to change next time.

Catherine Erdly:

And that's actually probably the point at which you would want to say, well, do

Catherine Erdly:

you know what that supplier, let me down.

Catherine Erdly:

I'd like to find a new one or I'd likes to develop these new

Catherine Erdly:

products for next Christmas.

Catherine Erdly:

So to give yourself the maximum amount of time, but for sure in the summer is

Catherine Erdly:

when you would really focus in and make that decision about what your Christmas

Catherine Erdly:

products that you're going to base your kind of marketing campaign on would be.

Vicki Weinberg:

Amazing.

Vicki Weinberg:

And I guess that's also a good time.

Vicki Weinberg:

I mean, I was talking to someone last week who was telling me that she had

Vicki Weinberg:

some Christmas themed photos taken of her products, for example, back

Vicki Weinberg:

in the summer, because she was having a photo shoot anyway, and thought

Vicki Weinberg:

let's get the ones with the tinsel and the baubles and everything else now.

Vicki Weinberg:

So I guess if you are extremely organized, that would make sense, I guess, to

Vicki Weinberg:

have all of that done and ready.

Vicki Weinberg:

So you have all your marketing materials readyway ahead of when you start them.

Catherine Erdly:

Absolutely.

Catherine Erdly:

The other thing to say about that is that if you have a certain product

Catherine Erdly:

photographer that you like, I'm sure a lot of people have this experience

Catherine Erdly:

where they just get booked up.

Catherine Erdly:

So if you really want them to be doing the photography for you, you want it

Catherine Erdly:

early, and in fact, you could argue other reasons that you might say the

Catherine Erdly:

summer was almost a bit too late.

Catherine Erdly:

You could even say April May.

Catherine Erdly:

That is the perfect time to, to really start because.

Catherine Erdly:

In May, for example, you've got the selection for Not On The High Street

Catherine Erdly:

so if you're somebody who sells through Not On The High Street, they start

Catherine Erdly:

doing their selections around Christmas campaigns, way back in the spring.

Catherine Erdly:

So if you've got great Christmas imagery and some new, exciting product ideas,

Catherine Erdly:

you're much more likely to get that kind of exposure if that's what you want.

Catherine Erdly:

And then the other thing to think about is long lead times on Christmas

Catherine Erdly:

gift guides for print magazines.

Catherine Erdly:

They again for long lead time, some of those are selecting in April or May.

Catherine Erdly:

So again, if you start that process, even if all you do is come up with

Catherine Erdly:

your product ideas and get some great photos taken and then don't do

Catherine Erdly:

anything for another couple of months.

Catherine Erdly:

And even just having those in hand is going to put you

Catherine Erdly:

in such a strong position.

Catherine Erdly:

You think about this, something like Christmas in July.

Catherine Erdly:

So there's a big PR event in July.

Catherine Erdly:

Lots of brands will wheel out all of their Christmas stuff so that

Catherine Erdly:

the press can go take a look at it.

Catherine Erdly:

If you're in a position at that point to have your Christmas imagery ready, and

Catherine Erdly:

you're really focusing on PR for example, for your business, then again, you're

Catherine Erdly:

just in a, in a really great position.

Vicki Weinberg:

Amazing.

Vicki Weinberg:

Thank you.

Vicki Weinberg:

So, in terms of things like, and I don't know if there is an ideal time for

Vicki Weinberg:

this, it just struck me that in terms of your Christmas imagery and all of this,

Vicki Weinberg:

the marketing materials, what's a good time to start getting that in front of

Vicki Weinberg:

people because we've recorded this in mid-October, which to me as a consumer

Vicki Weinberg:

Christmas still seems quite a way off yet.

Vicki Weinberg:

It's not.

Vicki Weinberg:

And people have started to talk about it more when I'm sure if I went and shopping,

Vicki Weinberg:

the Christmas music would be in the shop.

Vicki Weinberg:

What's not too early, I guess, to start, I don't know, maybe changing

Vicki Weinberg:

your Etsy store to a Christmas banner and that kind of thing.

Catherine Erdly:

Yeah.

Catherine Erdly:

I mean, I think it's a sort of typical progress is, um, some people will have

Catherine Erdly:

things up, but not shout about them.

Catherine Erdly:

I think there's almost with Christmas.

Catherine Erdly:

It works really well to do a short, to do a soft launch.

Catherine Erdly:

If you like.

Catherine Erdly:

So a soft launch is basically listed, but you don't really talk about

Catherine Erdly:

it that much, but if somebody is searching for it, they can find it.

Catherine Erdly:

There will be people, there are two kinds of christmas customers or two

Catherine Erdly:

extremes of Christmas customers.

Catherine Erdly:

There is the person.

Catherine Erdly:

I mean, I have clients who have Christmas products who were receiving orders in

Catherine Erdly:

September for Merry Christmas items.

Catherine Erdly:

So there is definitely that early shopper they're super organized person.

Catherine Erdly:

And then there's the last minute person and there's pretty

Catherine Erdly:

much everything in between.

Catherine Erdly:

So the Christmas period really starts said, some people will start

Catherine Erdly:

looking in September that said, I'd say October is more standard.

Catherine Erdly:

Say mid-October, I've seen a lot of product launches happening

Catherine Erdly:

recently, small businesses getting their products out there.

Catherine Erdly:

Again, some of them have done a big bang Christmas shop and some of them have just

Catherine Erdly:

listed them, but not made a big fuss.

Catherine Erdly:

Typically what happens is you'll see that we've got to get through Halloween.

Catherine Erdly:

To a lesser extent, perhaps, um, Bonfire Night, but then once those are out of

Catherine Erdly:

the way, then it just goes straight into Christmas, Christmas, Christmas.

Catherine Erdly:

So a lot of businesses will kind of get them out for that early shopper,

Catherine Erdly:

but maybe not be shouting about them, but then there'll be full

Catherine Erdly:

blown promotion from early November.

Vicki Weinberg:

Amazing.

Vicki Weinberg:

Thank you.

Vicki Weinberg:

And it's funny, you mentioned Halloween because when I went out

Vicki Weinberg:

to my community earlier this week and said, I'm talking to Catherine

Vicki Weinberg:

about Christmas, what should I ask?

Vicki Weinberg:

Quite a few people came back and said, but it's not been Halloween

Vicki Weinberg:

yet still thinking about that.

Catherine Erdly:

Well, if that is, you know, that is certainly true in a lot of

Catherine Erdly:

people, it feels if, especially if it's you and it's just you in the business,

Catherine Erdly:

it can be really hard to think ahead.

Catherine Erdly:

So people often do focus on, right.

Catherine Erdly:

I've got to focus on Chris and get through Halloween.

Catherine Erdly:

And then they'll switch over and, and really focus on Christmas.

Catherine Erdly:

But the thing about Christmas is because it can get so busy, anything that you

Catherine Erdly:

can do to prepare in advance, even if you've got a little bit of a quiet

Catherine Erdly:

week this week, you know, at the end of October, if you could write yourself some

Catherine Erdly:

emails, You're going to be sending out or write you've put together some, some

Catherine Erdly:

Instagram posts for November, December.

Catherine Erdly:

It would say future you would be so excited when the, when you are

Catherine Erdly:

busy and the orders start coming in, but you don't have to then sit

Catherine Erdly:

down and write your newsletter.

Catherine Erdly:

You can literally just pop into your drafts and just send out

Catherine Erdly:

one you've already written.

Catherine Erdly:

So there's still definitely things that you can be doing now, even

Catherine Erdly:

in October to prepare yourself a bit for the busiest time.

Vicki Weinberg:

Absolutely.

Vicki Weinberg:

Thank you.

Vicki Weinberg:

I really liked the idea of helping your future self out by getting all of that

Vicki Weinberg:

done, and we'll talk in a moment about other things you can do to make your life

Vicki Weinberg:

easier, because I think that's going to be particularly relevant to anyone listening,

Vicki Weinberg:

who maybe sells handmade products, and they're going to be gearing up to

Vicki Weinberg:

do a lot of making, I guess, anything that you can do to sort of simplify

Vicki Weinberg:

everything else would be fantastic.

Vicki Weinberg:

Um, but let's say for somebody who is listening to this, when it comes

Vicki Weinberg:

out, so Halloween weekend, so, you know, Halloween sales you know, done.

Vicki Weinberg:

Um, how long would it be then?

Vicki Weinberg:

Six weeks, seven weeks till Christmas, not long.

Vicki Weinberg:

Anyway, what are the key things that we should be doing right now to get ready.

Catherine Erdly:

To get ready.

Catherine Erdly:

I think it can be as simple as tidying your workspace, making sure that it's

Catherine Erdly:

actually organized that you know, where everything is doing stock take

Catherine Erdly:

on your packaging, making sure that you know how much you've got of everything

Catherine Erdly:

and putting in an order, if you think you might be running low, because

Catherine Erdly:

the last thing you want to do is run out of tape or stickers or boxes, and

Catherine Erdly:

then go out to the packaging supplier and find the lead time has suddenly

Catherine Erdly:

extended from overnight to actually it's going to take them two weeks.

Catherine Erdly:

I think we can assume as well.

Catherine Erdly:

I think we should all be really conscious of the fact that the so many people

Catherine Erdly:

are talking about delivery, delays about supply chain, disruption, and it

Catherine Erdly:

may not even affect your products, but it could affect some of the supplies

Catherine Erdly:

around your products, like your shipping products and things like that.

Catherine Erdly:

So making sure that you've done that stock take, you've checked that you've

Catherine Erdly:

got all the supplies that you need.

Catherine Erdly:

You check that you've got the products that you need, that any supplies you

Catherine Erdly:

need to make your products and materials, making sure that that's all ready to go

Catherine Erdly:

Have a tidy up.

Catherine Erdly:

De-clutter make sure you've got as much space as possible.

Catherine Erdly:

If you can do anything ahead of time.

Catherine Erdly:

Any making ahead of time or if you don't make an you're just

Catherine Erdly:

packing then can you make up boxes?

Catherine Erdly:

Can you fold your tissue paper?

Catherine Erdly:

Anything that you can think of basically to speed things up so that

Catherine Erdly:

when you are at that busy time, that you, it runs as smoothly as possible.

Catherine Erdly:

The other thing to think about is if there are any processes that maybe it's

Catherine Erdly:

okay, that you hand write the labels when you've got three orders a day, but if you

Catherine Erdly:

were to be putting through 30 orders a day and you had to hand write right them.

Catherine Erdly:

Is that going to be a problem?

Catherine Erdly:

Do you need to get a label printer?

Catherine Erdly:

Do you, do you have a clunky process where you have to download your addresses one by

Catherine Erdly:

one and then paste them into the labels?

Catherine Erdly:

Or could you find an app that would sync it with your Shopify?

Catherine Erdly:

All of these things are really good.

Catherine Erdly:

Just little almost, if you can save five minutes per order, when you've got a lot

Catherine Erdly:

of orders that can make a real difference.

Vicki Weinberg:

Oh, I'm loving those.

Vicki Weinberg:

Thank you.

Vicki Weinberg:

I guess anything that could make your life simpler is yeah, it would be fantastic

Catherine Erdly:

Do your own Christmas shopping!

Vicki Weinberg:

Yeah, no, that was great.

Vicki Weinberg:

Do you have any other sorts of, um, any other tips of things you, maybe you

Vicki Weinberg:

can automate or ways of saving time?

Vicki Weinberg:

Because I think that these are just these are golden.

Vicki Weinberg:

Catherine, thank you so much.

Catherine Erdly:

I think one of the key things is to look at the streamlining,

Catherine Erdly:

the communication as well, because talking to your customers is so, so important,

Catherine Erdly:

but it can also be really overwhelming.

Catherine Erdly:

So if you don't have a separate email already for your customer

Catherine Erdly:

services, you may want to consider getting a separate email, just, you

Catherine Erdly:

know, most domains will allow you.

Catherine Erdly:

You can get like another email address for a small amount, only a couple of pounds

Catherine Erdly:

a month, but where you could change, make it to support@productbusiness.com.

Catherine Erdly:

Um, so that you don't have, you're not kind of wading through and

Catherine Erdly:

worrying about missing emails.

Catherine Erdly:

If you find it overwhelming because people DM you with issues, you could put a little

Catherine Erdly:

note in your Instagram bio that says for, for, uh, customer service queries.

Catherine Erdly:

Please email this email address, and then what you can do with the,

Catherine Erdly:

with the customer service email.

Catherine Erdly:

Once you go separate, just makes it easier to deal with in then maybe if

Catherine Erdly:

you get busy enough that you have to, you can hand it over to somebody else.

Catherine Erdly:

It's a great job that people can do remotely.

Catherine Erdly:

For examples, if you haven't got space, even to bring someone into your, into

Catherine Erdly:

your space, to help you pack, for example, they may still be able to watch your

Catherine Erdly:

emails for you, or do something like that.

Catherine Erdly:

But then putting an auto responder on so you are making it really clear

Catherine Erdly:

because one of the things that people often get really worried about is that

Catherine Erdly:

they want to do that instant response.

Catherine Erdly:

Oh my goodness.

Catherine Erdly:

I have orders to do, but I've also got, I've got these queries coming in and they

Catherine Erdly:

think they have to immediately respond.

Catherine Erdly:

Whereas if you think about it, if you emailed John Lewis, they

Catherine Erdly:

wouldn't respond within 20 minutes.

Catherine Erdly:

So make sure there's an auto responder that says, thank you.

Catherine Erdly:

You know, easy to set up, most emails systems will let you set up

Catherine Erdly:

an auto email that goes out when an email is received, that explains

Catherine Erdly:

this email address is monitored.

Catherine Erdly:

Um, this, this email is a monitored between nine and five, Monday to Friday.

Catherine Erdly:

If you're, uh, we, we endeavor to respond to everyone within 24 hours.

Catherine Erdly:

If it's really urgent, maybe give them one way that they can contact you.

Catherine Erdly:

If it's like super urgent, like.

Catherine Erdly:

Oh, my goodness.

Catherine Erdly:

I've put the wrong address on, and I absolutely have to tell you before it goes

Catherine Erdly:

out, like give them another option even.

Catherine Erdly:

Um, even if you have a mobile phone that you purchased that is literally like a

Catherine Erdly:

pay as you go sim or something, brick phone, you know, like burner phone,

Catherine Erdly:

there's just for Christmas that just say.

Catherine Erdly:

For real urgent queries call this number, and then you can relax because you know,

Catherine Erdly:

that the only reason, you know, number one, the only reason anyone would ever

Catherine Erdly:

call that number is if it was urgent.

Catherine Erdly:

So you'll know to answer it, but you don't have to spend your whole day

Catherine Erdly:

sitting there monitoring your emails and never getting anything done

Catherine Erdly:

because you're so panicked, there's going to be something urgent comes up.

Catherine Erdly:

So I think that things like that can really make a big difference,

Catherine Erdly:

especially if it's, you know, you don't have a big team helping you.

Catherine Erdly:

That juggle between them.

Catherine Erdly:

I need to be packing, but I'm worried about missing something

Catherine Erdly:

I think can be really stressful.

Catherine Erdly:

So anything you can do like that, where you, you set expectations for

Catherine Erdly:

your customers I mean you can't call the energy company on a weekend.

Catherine Erdly:

You can't call the health care company you know, um, you know, I've tried to

Catherine Erdly:

call a big, you know, big healthcare company a weekend, which I had a question

Catherine Erdly:

I needed an answer for the weekend.

Catherine Erdly:

I couldn't get hold of them.

Catherine Erdly:

They said they'd be there back onMonday.

Catherine Erdly:

So I think small businesses sometimes feel like they have to be available

Catherine Erdly:

24 7, but you actually don't.

Vicki Weinberg:

That's really good.

Vicki Weinberg:

Thank you.

Vicki Weinberg:

Um, and I think along those lines, I think Christmas obviously can

Vicki Weinberg:

be a really busy time of the year.

Vicki Weinberg:

It can be quite stressful.

Vicki Weinberg:

Um, and some of us, myself included, um, can get into the habit of thinking,

Vicki Weinberg:

as you said, you sort of have to do it all, but what are some things

Vicki Weinberg:

that you would say don't do over the Christmas period, things that you

Vicki Weinberg:

would say actually, don't do that now.

Vicki Weinberg:

Just leave it til January.

Vicki Weinberg:

Cause I'm sure there are some things that fall into that camp.

Catherine Erdly:

Yeah.

Catherine Erdly:

Pretty much anything that is to, to is not to do with business as usual.

Catherine Erdly:

So if you're like, I need to change email providers, I need

Catherine Erdly:

to change replatform my website.

Catherine Erdly:

I need to change the theme on my website.

Catherine Erdly:

I need to.

Catherine Erdly:

I mean, you, you know, there's still time to, to hire like a temp if you

Catherine Erdly:

needed to get someone in quickly, but if you needed to do major research

Catherine Erdly:

into, into getting it, you know, an employee and have to have a long

Catherine Erdly:

lengthy interview process, for example, that's just not the kind of things.

Catherine Erdly:

Basically the only real focus in November and December should be on

Catherine Erdly:

dispatching products, marketing your business and delighting your customers.

Catherine Erdly:

And that is, it has to be those, those things.

Catherine Erdly:

Again, big retailers.

Catherine Erdly:

They move everything out of November and December.

Catherine Erdly:

They don't attempt to do anything even from, to be honest,

Catherine Erdly:

September is almost the last date.

Catherine Erdly:

I think that you want to be doing stuff in your, on your business as it were.

Catherine Erdly:

And then those last October should be preparing for Christmas and November,

Catherine Erdly:

December should be selling and shipping.

Catherine Erdly:

So anything that you've got on your list, if you think, oh, you

Catherine Erdly:

know, I should start Pinterest.

Catherine Erdly:

Oh, I should check out Tik TOK.

Catherine Erdly:

Oh, I should.

Catherine Erdly:

I should really have someone look at my SEO.

Catherine Erdly:

All of those things.

Catherine Erdly:

Those are January jobs.

Catherine Erdly:

So I think anything that you've got in the back of your head, or maybe I

Catherine Erdly:

should get this up for Christmas, to be honest, I think at the end of October,

Catherine Erdly:

it's just going to cause you stress.

Catherine Erdly:

It's just going to cause you stress and worry at a difficult

Catherine Erdly:

time at a busy time of year.

Catherine Erdly:

I say difficult.

Catherine Erdly:

I mean, it can be very exhilarating.

Catherine Erdly:

I don't want to sound all negative, but I think basically there's a lot

Catherine Erdly:

of things that you can take advantage of the fact that January's typically

Catherine Erdly:

quieter and you can work on them.

Catherine Erdly:

Then I would definitely not be looking to work on any major

Catherine Erdly:

project in your business whatsoever.

Catherine Erdly:

Uh, especially not say changing fulfillment centers

Catherine Erdly:

or something like that.

Catherine Erdly:

Definitely not something like that.

Vicki Weinberg:

Yeah.

Vicki Weinberg:

I think you've already made so many people really happy for saying

Vicki Weinberg:

that because yeah, it can be really tempting can't it to think, I have

Vicki Weinberg:

to get this off my, to do list.

Vicki Weinberg:I said, I do this in:Vicki Weinberg:

And I say the same actually even goes for things like if you're

Vicki Weinberg:

researching a new product or supplier, or even launching a new products.

Vicki Weinberg:

I mean, I'd say if it's, especially if it's, even if it is a gifting item it's,

Vicki Weinberg:

but especially if it's not a gifting item.

Catherine Erdly:

Oh gosh no.

Vicki Weinberg:

Don't try and launch it in December.

Catherine Erdly:

The only thing I'd say that sometimes you have to be

Catherine Erdly:

cautious of is if you're a business, that's got a really big Valentines

Catherine Erdly:

Mother's Day, um, type business.

Catherine Erdly:

And you really know that there's new products that you want for that.

Catherine Erdly:

You kind of have to keep those ticking over.

Catherine Erdly:

If you're working on getting samples or working on that product

Catherine Erdly:

development and maybe getting photography done for those, because.

Catherine Erdly:

Just the same way that you go Halloween bang into Christmas.

Catherine Erdly:

Often you go Christmas bang into Valentine's Day which sounds bonkers.

Catherine Erdly:

But if you know, it's going to suddenly switch like that, or if you're somebody,

Catherine Erdly:

for example, who sells lot wholesale.

Catherine Erdly:

So you're dealing with retailers, people may want to know about your Valentines

Catherine Erdly:

pretty sharpish after Christmas.

Catherine Erdly:

So that's the, I think the only thing in terms of product development is

Catherine Erdly:

to maybe have those things in your head, but again, the main focus.

Catherine Erdly:

I mean, if that's not achieveable it's not achievable, but yeah, just cause you

Catherine Erdly:id you were going to do it in:Catherine Erdly:

I'd say if you've not done it by the end of October, you are not

Catherine Erdly:

authorized to do it before January.

Catherine Erdly:

Otherwise you just, you just stress yourself.

Vicki Weinberg:

Absolutely.

Vicki Weinberg:

I think that say helpful.

Vicki Weinberg:

And what about, and what would you say for anyone who's listening and thinks?

Vicki Weinberg:

Well, I don't know if I'm, if my products are seasonal or I don't know

Vicki Weinberg:

if they will sell more of in December.

Vicki Weinberg:

Cause obviously there are people who sell things that are very clearly

Vicki Weinberg:

gift items, things that you would, you know, you would see as gifts.

Vicki Weinberg:

Um, what impact does Christmas have or does Christmas have an

Vicki Weinberg:

impact on other kinds of products?

Vicki Weinberg:

So products that maybe aren't as traditionally thought of as gifts,

Vicki Weinberg:

because I mean, in theory, anything can be a gift things I buy my husband,

Vicki Weinberg:

but he's into sports and the random things he wants for Christmas.

Vicki Weinberg:

I'm sure those retailers don't think these are gifted items.

Vicki Weinberg:

No, they are.

Catherine Erdly:

It's generally it lifts everything I'd say.

Catherine Erdly:

I mean, so for example, when I was at Paperchase, I was

Catherine Erdly:

running the stationery team.

Catherine Erdly:

And of course it was gifting stationery, but you know, every, all stationery lifted

Catherine Erdly:

in December because people there's more eyes on the business, more footfall.

Catherine Erdly:

Um, so I would say.

Catherine Erdly:

There are, of course there are products, you know, if you've got

Catherine Erdly:

a very wedding focused business, for example, then Christmas may

Catherine Erdly:

not be your biggest time of year.

Catherine Erdly:

Apart from the fact that, you know, thinking about, could you have an

Catherine Erdly:

element of your business, which is about, you know, your first Christmas

Catherine Erdly:

as a married couple, that kind of thing.

Catherine Erdly:

And also be aware that there's a huge number of engagements

Catherine Erdly:

happen between Christmas and New Year for another example.

Catherine Erdly:

So.

Catherine Erdly:

Even if you think to yourself Oh I'mwedding, which is all summer focused,

Catherine Erdly:

it's just worth thinking about whether or not you'll get some peaks or spikes

Catherine Erdly:

around the Christmas time period.

Catherine Erdly:

Obviously, if you're really super summer focused brand, then it may be that you

Catherine Erdly:

aren't as you don't see such a big bump.

Catherine Erdly:

I'd also say arguably, some fashion isn't as seasonal it's not

Catherine Erdly:

quite as focused on Christmas and less cause, cause it's tougher.

Catherine Erdly:

It's tougher to gift fashion.

Catherine Erdly:

You you'll get a bump for Christmas party.

Catherine Erdly:

You'll get a bump for some people buying outfits for Christmas parties that

Catherine Erdly:

usually happen sort of end of November.

Catherine Erdly:

You'll also get a bump for the carve theTurkey outfit as we call it.

Catherine Erdly:

So people will buy themselves a new outfit for Christmas day and

Catherine Erdly:

you'll see a bump in anything that's clothing related, that's giftable.

Catherine Erdly:

So jumpers, scarves, hats, gloves, anything like that, that could

Catherine Erdly:

be given as a gift, but sort of typical everyday clothing.

Catherine Erdly:

You don't necessarily get as much of a lift at Christmas as some other products,

Catherine Erdly:

but I'd say, I'd say the majority of.

Catherine Erdly:

Of product categories.

Catherine Erdly:

We'll see some kind of lift, even if it's quite utility, because

Catherine Erdly:

again, utility can be a great gift.

Catherine Erdly:

People gifting, you know, zero waste household cleaning,

Catherine Erdly:

starter packs, things like that.

Catherine Erdly:

Somebody's really passionate about the, you know, reducing

Catherine Erdly:

their environmental impact.

Catherine Erdly:

So I think that.

Catherine Erdly:

I would, I, I think I would ask yourself, could this be given as a gift?

Catherine Erdly:

And if you have literally nothing in your business that could be given as

Catherine Erdly:

a gift, you know, just thinking about whether or not it's worth, maybe for

Catherine Erdly:

next year, well definitely for next year developing a product that is giftable,

Catherine Erdly:

or even a way of just making some of your products more giftable, because it

Catherine Erdly:

is a huge, huge opportunity for you and your business, but there will be some,

Catherine Erdly:

some products more than others that, that, that will, um, spike for sure.

Vicki Weinberg:

Okay, thank you for that.

Vicki Weinberg:

Cause I mean, I'm with you that I think a lot of things are giftable, even if

Vicki Weinberg:

you perhaps don't, you know, if, if they're not obviously giftable, because

Vicki Weinberg:

you know, it depends, it depends more on the person that you're buying for.

Vicki Weinberg:

Doesn't it than the retailer that you're, that you're going to,

Catherine Erdly:

and don't forget about gift cards as well.

Catherine Erdly:

If you've got a shop and.

Catherine Erdly:

And maybe your product, maybe it's quite niche, maybe it's to do with a hobby,

Catherine Erdly:

but there will be a customer that will want to come and get a gift card and,

Catherine Erdly:

and purchase it for someone so that they can go and choose their own items.

Catherine Erdly:

So think about what you could think.

Catherine Erdly:

Everyone can participate in Christmas in some ways it's just working out how.

Vicki Weinberg:

Yeah, that's great advice thank you, I think giftcard is

Vicki Weinberg:

fantastic idea because as you say, if it's something very niche, it might

Vicki Weinberg:

be that, you know, I might not know what to get someone who liked fishing.

Vicki Weinberg:

Let's say for an example, but I could get them a gift voucher so

Vicki Weinberg:

they could go and choose whatever it was that they wanted or needed.

Vicki Weinberg:

So that's, that's really good suggestion.

Vicki Weinberg:

Thank you.

Vicki Weinberg:

And, I believe a lot of e-commerce sites give you that functionality

Vicki Weinberg:

now anyway, don't they to,

Catherine Erdly:

yeah, a lot of them do, and sometimes I think they do

Catherine Erdly:

charge for it, but even if you had to activate it for November and December

Catherine Erdly:

and have it, you know, workable for that and, um, and then go from there.

Catherine Erdly:

But, uh, I think it's definitely worth trialing it at least to

Catherine Erdly:

see if you've got a customer who wants to give your, your product.

Catherine Erdly:

You know, you know, your, your niche product area as a gift.

Vicki Weinberg:

That's great.

Vicki Weinberg:

Thank you.

Vicki Weinberg:

It's exciting, isn't it.

Vicki Weinberg:

So many opportunities, so much,

Catherine Erdly:

So many opportunities.

Catherine Erdly:

And I think that what what's really exciting about Christmas

Catherine Erdly:

is that often you can kind of feel how the customer is thinking.

Catherine Erdly:

So if you've got the product that the customer's looking for at this

Catherine Erdly:

time, it just feels so much easier.

Catherine Erdly:

Everything just moves easier.

Catherine Erdly:

It's much easier to sell.

Catherine Erdly:

It's harder to sell to a customer.

Catherine Erdly:

That's not looking for.

Catherine Erdly:

I mean, it's sounds really obvious, but I think it's worth

Catherine Erdly:

remembering that that sometimes it can feel really tough to sell.

Catherine Erdly:

It's like you're pushing water uphill, but at Christmas, your

Catherine Erdly:

customers have money to spend.

Catherine Erdly:

They want to they're really, really invested this year more than ever

Catherine Erdly:

in creating these magical moments and creating memories in creating a

Catherine Erdly:

lovely Christmas experience because so many of us did not have a great

Catherine Erdly:

Christmas experience last year.

Catherine Erdly:

So I think that we'll see more than ever this year.

Catherine Erdly:

People really wanting those special items so that they can have those special times

Catherine Erdly:

with family and have those memories, which sounds to be sort of super emotional,

Catherine Erdly:

but you know, Christmas purchasing is emotional, but it is exciting as you say,

Catherine Erdly:

because it's the time when the customers out there looking for things to buy

Catherine Erdly:

and that customer's not always looking.

Catherine Erdly:

We saw in the summer a real dip because the customer was busy out going to the

Catherine Erdly:

restaurants and bars and seeing friends.

Catherine Erdly:

So it was harder to sell to them because that wasn't what was

Catherine Erdly:

at the forefront of their mind.

Catherine Erdly:

Whereas what's at the forefront of their mind right now it's finding that

Catherine Erdly:

perfect gift for their loved ones.

Catherine Erdly:

So if you can help them do that, it will just feel so much easier

Catherine Erdly:

than any other time of the year.

Catherine Erdly:

So it is really exciting.

Catherine Erdly:

It's when you have the most eyeballs on your business, you're, you're just able to

Catherine Erdly:

sort of test things and try things so much more easily and just see what happens.

Vicki Weinberg:

That's amazing thank you.

Vicki Weinberg:

So let's jump even further ahead if that's okay.

Vicki Weinberg:

Catherine, I've just got one or two more questions.

Catherine Erdly:

Sure.

Vicki Weinberg:

So let's jump forward to January or 26th of December or whenever,

Vicki Weinberg:

you know, whenever Christmas is over.

Catherine Erdly:

Yes.

Vicki Weinberg:

What do we, what could we be doing then?

Vicki Weinberg:

Um, because I know you were talking about, you know, we need to be planning early

Vicki Weinberg:

and I guess there's also something to be said for keeping up momentum reviewing

Vicki Weinberg:

how you did, what should we be doing?

Vicki Weinberg:

Once Christmas sales are over, we've had a little break and we're ready to get going.

Catherine Erdly:

I think first thing do little, tidy up do a little housekeeping,

Catherine Erdly:

make sure that you've changed.

Catherine Erdly:

If you changed any of your product descriptions, which are definitely

Catherine Erdly:

recommend it's worth doing.

Catherine Erdly:

So if you've mentioned that something's a great stocking stuffer, for example,

Catherine Erdly:

make sure that you've changed everything back so that it it's not referencing

Catherine Erdly:

Christmas, make sure that all of your imagery has been changed back.

Catherine Erdly:

Make sure your home page is reflecting everything your newest products.

Catherine Erdly:

I think definitely taking the time to do a lessons learned strategy type review,

Catherine Erdly:

where you go through Christmas and you ask yourself how it went and you make yourself

Catherine Erdly:

some notes because you think, oh, I'll never forget how this was, but you will.

Catherine Erdly:

So it's always really good just to ask yourself, say what went well,

Catherine Erdly:

what didn't go so well, not in a kind of finger pointing or blaming

Catherine Erdly:

type way, but just try and be as scientific and as objective as possible.

Catherine Erdly:

Think about.

Catherine Erdly:

Which suppliers worked well.

Catherine Erdly:

Did your courier company let you down, which of your sales channels, if you

Catherine Erdly:

have multiple sales channels, which ones that those were the most successful, what

Catherine Erdly:

kind of price points worked really well?

Catherine Erdly:

When did the selling really kick in?

Catherine Erdly:

So you don't panic next year.

Catherine Erdly:

If, if you really found that, actually I didn't sell that much until the

Catherine Erdly:

middle of November or the end of November, make a note of that.

Catherine Erdly:

So the next year you don't sit there at the beginning of November

Catherine Erdly:

thinking, oh no, what's happening.

Catherine Erdly:

Make a note of what works really well.

Catherine Erdly:

What you sold out of that you could have sold more of if you'd had more

Catherine Erdly:

to, to sell what you really thought was going to do well, but underperformed,

Catherine Erdly:

what you didn't sell much of at all.

Catherine Erdly:

What you've been left with, all of these things are really important

Catherine Erdly:

to capture in the moment because you really just won't remember.

Catherine Erdly:

Your just like, it's like childbirth, there's just block it all out.

Catherine Erdly:

So think about.

Catherine Erdly:

Did the packaging supplier let you down.

Catherine Erdly:

Do you actually really need to find something, you know, something

Catherine Erdly:

someone else for next year all really great questions to ask.

Catherine Erdly:

And where do you want to target yourself next year?

Catherine Erdly:

What do you want your sales target to be?

Catherine Erdly:

Where do you think, do you think it could have been, if everything had gone to plan.

Catherine Erdly:

And also having a look at some of your, actually in January, some of the really

Catherine Erdly:

big events, if you want it to be part of like a Christmas fair or Christmas

Catherine Erdly:

market, some of the biggest ones, the most popular ones actually start putting in,

Catherine Erdly:

putting out for applications in January.

Catherine Erdly:

So again, if you want the biggest choice of everything you want to think, be

Catherine Erdly:

thinking about it early, And then in terms of your customers, I would just make

Catherine Erdly:

sure if you've been able to gather email addresses from people over Christmas, make

Catherine Erdly:

sure that you start being consistent with your email marketing so that you can build

Catherine Erdly:

up that relationship throughout the year.

Catherine Erdly:

So make sure that you're, you're taking advantage of the fact that these people

Catherine Erdly:

have bought from you and nobody's more likely to buy from you than

Catherine Erdly:

someone who's already bought from you.

Catherine Erdly:

So make sure that you don't just see it as a kind of one-time bump, but you

Catherine Erdly:

actually use those relationships that you've now got with people who are are

Catherine Erdly:

now paying customers of yours to build on.

Catherine Erdly:As you move into:Vicki Weinberg:

That's brilliant.

Vicki Weinberg:

Thank you.

Vicki Weinberg:

And you're right, I think an email list is one of the best things you

Vicki Weinberg:

can have in terms of having a group of people who've bought from you already.

Vicki Weinberg:

So therefore, hopefully like you like your products and it might

Vicki Weinberg:

be interested in buying again.

Vicki Weinberg:

So yeah, I think, I think that's a great thing that anyone who hasn't

Vicki Weinberg:

done after Christmas sort of getting email list together could be what

Vicki Weinberg:

my try and say in time for Christmas next year seems would be brilliant.

Catherine Erdly:

Yeah.

Vicki Weinberg:

So one final question for you Catherine.

Vicki Weinberg:

Um, what is the number one thing you would suggest people do to grow their Q4 sales?

Vicki Weinberg:

If, if, if everyone's someone's listening and they're thinking, oh,

Vicki Weinberg:

there's so much we should be doing.

Vicki Weinberg:

Um, I can only think of one thing.

Vicki Weinberg:

What would the main one be?.

Catherine Erdly:

I think the main one is really focus on your excitement, which

Catherine Erdly:

sounds like a bit of an odd thing to say.

Catherine Erdly:

But by that, I mean, if you're not excited about your product, then

Catherine Erdly:

why would your customer be excited?

Catherine Erdly:

So you really have to ask yourself that question and it can be hard because you

Catherine Erdly:

can be looking at a product, especially if you look started looking at it in January

Catherine Erdly:

and you're just getting into Christmas.

Catherine Erdly:

Now, I'm thinking I'm sick of this.

Catherine Erdly:

I've seen it so many times.

Catherine Erdly:

I don't care anymore.

Catherine Erdly:

I'm sure everyone's going to hate it.

Catherine Erdly:

You know, all of those things and you just have to really connect with why is

Catherine Erdly:

this the best gift for your customer to give to their loved ones at Christmas?

Catherine Erdly:

How are you helping them have an amazing Christmas, really connect with that

Catherine Erdly:

because as soon as you get that sort of fire in your belly and you get excited

Catherine Erdly:

about it, That shows up in everything that you do, it shows up in the words

Catherine Erdly:

that you use in the emails that you write.

Catherine Erdly:

It shows up in social media.

Catherine Erdly:

For sure.

Catherine Erdly:

If you're on something like Instagram and you're talking about it, you can

Catherine Erdly:

all tell, like, when you, when you see someone talking about something

Catherine Erdly:

where they're like, okay, we've got these, you know, we've got these

Catherine Erdly:

things and then use on the other hand, you may see someone who's like, oh

Catherine Erdly:

my goodness, I just got the samples.

Catherine Erdly:

They've arrived.

Catherine Erdly:

They look amazing.

Catherine Erdly:

I can't wait to get this up on the website.

Catherine Erdly:

You immediately get drawn into the person who's got that energy.

Catherine Erdly:

It's the same thing as if you go to a Christmas market and we've probably all

Catherine Erdly:

been to these events and you'll see, some people will be on their phones up behind

Catherine Erdly:

their store, not making eye contact.

Catherine Erdly:

And then you'll have the person who's over there saying, hi, how are you?

Catherine Erdly:

Waving and smiling at everyone, even if it's pouring with rain, you know,

Catherine Erdly:

and you just get drawn to that energy.

Catherine Erdly:

You get drawn to people who are excited about their products.

Catherine Erdly:

People want to buy things that people are excited about.

Catherine Erdly:

They want to buy products that are going to really delight their loved ones.

Catherine Erdly:

So you have to really believe in it.

Catherine Erdly:

And I think that actually has a real impact because it gives you the.

Catherine Erdly:

The energy to keep going.

Catherine Erdly:

It makes everything that you do just much more appealing to the customer

Catherine Erdly:

because they feel like, well, if you're that excited about it, it must be great.

Catherine Erdly:

And it also just makes it more fun.

Catherine Erdly:

I think, I think if, if, as much as you could possibly think of it as

Catherine Erdly:

having fun, showing up, helping your customers celebrate Christmas with their

Catherine Erdly:

loved ones, I think that is almost the most important thing that you can do.

Catherine Erdly:

And, and what does it, what does it mean to protect that energy?

Catherine Erdly:

Do you need to.

Catherine Erdly:

Say no to other things in your life.

Catherine Erdly:

I mean, I'd argue if you run a product business that in your personal life

Catherine Erdly:

has probably a lot that you shouldn't be doing in the fourth quarter.

Catherine Erdly:

I don't get new puppy or move houses, obviously, you know, life happens,

Catherine Erdly:

you can't avoid it, but thinking about what, how can you keep the rest

Catherine Erdly:

of your life a little bit quieter during that time so that you can

Catherine Erdly:

rest and not just feel completely overwhelmed and run off your feet.

Vicki Weinberg:

That's all brilliant advice.

Vicki Weinberg:

Thank you so much.

Vicki Weinberg:

And I really liked what you said about the excitement, because you're right.

Vicki Weinberg:

I mean, selling products in itself is exciting.

Vicki Weinberg:

It's exciting.

Vicki Weinberg:

When someone chooses to buy from you, someone choosing to buy from you

Vicki Weinberg:

for someone else, like it's a whole other thing, it's super exciting.

Vicki Weinberg:

It, you know, your gift might make someone's Christmas, I think is good.

Vicki Weinberg:

So I think you're right.

Vicki Weinberg:

And it's really easy to lose sight of that among the to-do lists and everything else

Catherine Erdly:

for sure.

Catherine Erdly:

You're welcome.

Vicki Weinberg:

Well, thank you so much for that and for everything that you've

Vicki Weinberg:

shared today, Katherine, um, where can people come to find a bit more about you?

Catherine Erdly:

So I'm most often found on Instagram,

Catherine Erdly:

I'm at Resilient Retail Club.

Catherine Erdly:

So come on over, I share tips about growing your sales about managing

Catherine Erdly:

your stock about everything to do with having a profitable product.

Vicki Weinberg:

Oh, that's amazing.

Vicki Weinberg:

Well, thank you so much.

Vicki Weinberg:

Thank you so much for listening all the way to the end of this episode.

Vicki Weinberg:

If you enjoyed it, please do leave me a review that really helps

Vicki Weinberg:

other people to find this podcast.

Vicki Weinberg:

Make sure you subscribe so you don't miss any future episodes and

Vicki Weinberg:

do tell your friends about it too.

Vicki Weinberg:

If you think that they also might enjoy it, can find me@vickyweinberg.com.

Vicki Weinberg:

There you'll find links to all of my social channels.

Vicki Weinberg:

You'll find lots of more information.

Vicki Weinberg:

All of the past podcast episodes and lots of free resources too.

Vicki Weinberg:

So again, that's VickiWeinberg.

Vicki Weinberg:

Take care, have a good week and see you next.