Mindset shifts to help you get ‘unstuck’ on your product creation journey – with Emma Jefferys

Mindset shifts to help you get ‘unstuck’ on your product creation journey - with Emma Jefferys

INTRO (00:00:08):

Welcome to the Bring Your Product Ideas to Life podcast, practical advice and inspiration to help you create and sell your own physical products. Here is your host Vicki Weinberg

Vicki Weinberg (00:00:21):

Hi. So I assume that you are here today. 'cause you either have an idea for a product or you want to create one. Creating product is definitely a journey. And I hope that if you're on that journey yet, you're doing really well, but perhaps you're stuck somewhere. So sometimes we can get stuck on this product creation journey

for practical reasons. So I'm not sure what to do next. Maybe not enough money to fund the initial product and that kind of thing, but sometimes we can get stuck for other reasons. So maybe you have an idea for our products and your two scared to tell anyone you're too scared to talk about it because you worry about what people might say. Maybe you have a product idea and you know, you've done some research, people know about it, it's looking good, but your, you know, you've got some worries and you're a bit too anxious to even go out and look for suppliers, or maybe you've done it so much work on your product.

Vicki Weinberg (00:01:14):

You got a spec, you have found a supplier, but you just can't get yourself to actually place that order. So whatever the situation in today's guest is going to really help you. So Emma Jefferys is a qualified coach NLP practitioner and Emotional Intelligence expert. She specializes in helping people get out of their own way in all things, life and business and trades under the name of Action Woman. As in her words, if nothing changes, if nothing changes. So listening to her and my circle for of the most common reasons I hear for stalling in your product creation journey and how you can overcome them. So now I'd like to introduce you to Emma. Yeah. So Emma, I've been asking around, you know, trying to find out what the main reason that people just aren't getting, going with their product creation or, or anything.

Vicki Weinberg (00:01:60):

In fact, and I'm, I'm going to just run through a few, a few of the things that I hear, and perhaps you can just help talk us through and to give her some advice on how to get me to think if that sounds good.

Emma Jefferys (00:02:10):

Absolutely.

Vicki Weinberg (2m 11s):

Thank you. Okay. So the first thing I hear is, well, why would anyone even buy my product? It would probably be rubbish. Anyway. Why should I even bother? What did you say to that? Emma

Emma Jefferys (00:02:23):

when it was making me smile, because that's such a great example of a limiting belief. You know, someone just even before they've even got out of the blocks, starting to question whether there are good enough. And I think we all have a beliefs system that we have developed over the years and it guides us this on a daily

basis. And we have to remind ourselves those, those beliefs aren't truths or facts that are just stories, stories. We tell ourselves to make sense of the world around us and to keep us safe. And yet as adults, sometimes those stories don't keep us safe anymore. They just hold us back. And I'd say, this is a really good example of that. And the great need is about beliefs as we can challenge them. And we can question them and we can change them, choose kind of new ones.

Emma Jefferys (00:03:07):

So with that particular barrier, I feel like I would encourage people to step outside of their own head space and just look more objectively. Cause quite quickly you can see how, you know, why would anyone buy my products is just such a ridiculous question and to hold it in your head because I do people buy products. Yes. Do people buy products like this, assuming that you have not been invented something completely groundbreaking then yes. Why do people buy products like this? Well, is it USEFUL does it make you look good? Does it make you feel good? Like what's the essence of the Product and then actually to look more objectively against that product, does that product stack up?

Emma Jefferys (00:03:48):

Does it offer something to the world? And I think what I mean by that is starting to put some of the evidence down breaks down in that story you've created in your head. And the other thing that strikes me is we're really good at generalizing. So I think you said it would probably be rubbish. How do you get specific about rubbish? How do you actually, what do you mean by rubbish? Or is it just that actually generally in life you feel like your lacking or you are not good enough or your always comparing yourselves to other people and you've kind of let that spill over into this venture as well. Or Actually have you got genuine concerns? Is this a really helpful alarm bell going?

Emma Jefferys (00:04:28):

Do you know what? Maybe there are some Product kinks that need ironing out Before it is good enough in which case, get them out and get them on this paper and then you can do something about it. So I think, you know, braking that whole thought down is a really important kind of parts of it. And then the coach in me just wants to ask, how do you define rubbish? Like who defines rubbish? Is it you? Is it your customers? Is it your friends and family, but how could you find out? And they can show it to say when you're, you know, your consultant, Hi like, how, how do you find out what people think about it? How do you collect evidence that could you research it with friends and family or a wider audience so that you actually can verify whether that thought's is true or not?

Emma Jefferys (00:05:19):

You don't have to believe you're a product is the best in the world, but you don't have to believe in it. Right. And sell something that you don't believe is this is a really important thought to overcome

Vicki Weinberg (00:05:29):

You do. And I think if you actually have an idea for the product and you've had an idea, I believe that if there's something in that and now whether it, as you say it, it means the product, as you're thinking about it is, you know, the best it can be possibly not. But the fact that you've come up with this idea, I think there was something in that. And the other thing that I was thinking is, so it's interesting when someone says, why would anyone buy my products? It's kind of a, maybe, I don't know, I haven't prepared your, was it for the salmon, but I don't know if you can talk a about this, but to me, I kind of think, well, you and your products are separate. I mean, it is that you put a lot of yourself into it, but it's not like someone would say, Oh, okay, I am not going to buy the Emmas products because they wouldn't necessarily know you were the person behind that products.

Vicki Weinberg (00:06:12):

I think. Do you think there's something else or is it a failure? May be,

Emma Jefferys (00:06:17):

I think we just liked to meet things about ourselves. So I think we think that people care about us in it. And actually if you flip it, if you've got a really good product idea and let's imagine that product is going to make thousands of people's life easier, then I would encourage people to say, who are you to stand in the way that product going to market right now? Because by you getting hung up about it and making it about you, you are actually denying all of those people, this great product. And it's funny, most of us spend too much time worrying that other people think things about us or, you know, I've got a kinda view of us and actually most people are too busy, kind of wrapped up in their own stuff.

Emma Jefferys (00:07:01):

So actually again, I think, yeah, that's a big hangup that actually people can let go. Of the other thing I would say, what is the worst thing that happened? Do you put the product on Amazon? You get rubbish reviews, surely that's a chance to apply at a growth mindset, which is what can I learn from this? What can I do better next time? What was the next iteration of this product? You know? And I think maybe if people are kind of, it's either good or bad, there are just applying too much of a fixed mindset.

Vicki Weinberg (00:07:29):

Yeah, absolutely. And I mean, I don't mind sharing. And when I put my first product on Amazon, I've got lots of bad reviews about the packaging because it was really flimsy. It kept falling apart. And so the next time I placed an order, I just improved the package and it's fine. And I'm still selling that now. And I think, I don't know, maybe there's something in accepting that we are going to go on to make mistakes because we're human and we will do that. This is really good, but this is kind of a heavy where it is not good to make mistakes, but you know, you, you put something out and it may be, it is not quite as good as it can be, but people will tell you, people are great. I give them feedback, but not all and not so much when it's brilliant, but when things aren't, you know, it can be improved. People have great is telling you that. And then you've got a chance to make things better.

Vicki Weinberg (00:08:11):

And that's a good thing I think.

Emma Jefferys (00:08:13):

And that's how the world works. I think, you know, I probably should know the stat, but I can't remember how many iterations are the light bulb there where before it actually worked. But you know, there is that famous quote is in there about not giving up on it. You know, no product goes to market perfect. First time there's always been in the whole kind of R and D process behind the scenes until someone is ready to release it into the world. So that was part of being a great product designer and, you know, a product creator. It is that your prepared to experiment and tweaks and, you know, tweak it until its where you wanted it to be a part of it.

Vicki Weinberg (00:08:46):

Absolutely. I mean, my advice people always is to just get started really because once you get started yet, you know, you're on the way to having something great. And also something else that I talk about this a lot. So you've had this a lot of my podcasts, but as coming back to what you said earlier, Emma talking to people, if I'm not sure whether you've got a good idea, what I'm not the best way that you can do is actually go out and asked people, find people who, or, you know, you're likely customers' and say to them and thinking of creating these, what do you think? And people are, you know, if you asking the right people for that, generally quite honest, I don't know if people think, Oh, that is already quite a lot of those or there get to know to get an old fashioned or whatever it is people will say. And I think people also say, if you've got a good idea and this also leads to me so nicely on to the next thing I hear a lot from people or which is, well, what people think when I tell them I'm doing this, because it's a sort of a way of me to say, you know, go in and ask your friends.

Vicki Weinberg (00:09:39):

But actually, what if you're really worried about your friends judging you or your partner judging you or someone putting you down and say, you know, what, what, what makes you think you can do this? I think that's, you know, it's a genuine concern of what would you say to that? Emma

Emma Jefferys (00:09:54):

I think this one comes up so much, right? In so many different ways. And it is the most liberating concepts that you can get your head around. If you can accept that actually what they think doesn't matter that I had people sometimes to kind of, you can see them real a bit when I say this, but you know, Actually, it is true.

What other people think of you and what you are doing is absolutely none of your business. And that can be a really hard concept. I know you're looking at Goldsmiths, the, you know, the only person that needs to be happy with what you're doing is you. And I think that's the most people are so wrapped up in trying to have their own lives, that they spend very little time thinking about you.

Emma Jefferys (00:10:38):

But the truth is that if they have a reaction, that's difficult for you to hear. It's not about you anyway, it's about them. And I'll give you an example of that. I was really upset that when I first made the decision to retrain, to become a coach, someone in my life was very, very unsupportive. You know, they were derogatory, they were negative. They made me feel really low about it. And I found that really hard until I realized that actually they've always wanted to leave their job. They have never been happy. They've always wanted to kind of start again and go for something and a new kind of lifestyle and they've never done it. So actually his reaction was nothing to do with me.

Emma Jefferys (00:11:19):

His reaction was about what was going on for him about his life and his thoughts. And he had to project to me how you make him feel,

Vicki Weinberg (00:11:28):

Not intentially And how you make him feel?.

Emma Jefferys (00:11:31):

How do we filter out my experience? And my choice is, and how it made him feel about his choices and his lack of adventure. He hadn't decided to go on that adventure himself. So I think, you know, I always say to people, if you're worried about what people will think, I remember that it, it just, it just matters that you stay

authentic to yourself, that you do what feels right for you. And if you lean towards what that person says or that person, you know, if it's good advice, great, you know, or you haven't thought about this, you might want to think of this. But if it's someone just casting doubt over your kind of venture, then stay true to yourself.

Emma Jefferys (00:12:12):

Don't give your power away because people will have always have lots of thoughts about lots of things. And they're actually irrelevant to your choices and your decisions. And one thing sitting with clients as I listened very carefully for the word should. And I think this is a tip for people is listen to what's going on in your head. Because if you will constantly be thinking I should do this, or I should do that, then just be aware that that word is often about meeting the expectations of others. So why should you do it? Is it because your competitors are, is it because your mom thinks you should? Is it because it looks like that's what everybody else is doing?

Emma Jefferys (00:12:52):

And that's the time to kind of come back to, what do I want to do? Like what is actually to kind of connect with yourself and kind of be true to yourself and to own your own journey. So I think you can lose the fear of telling other people when you realize that actually they're a reaction to it. It doesn't change anything.

Vicki Weinberg (00:13:15):

That's great advice. Thank you. And I agree. I think if you're passionate about doing this, you absolutely should. And often I think if you are, if you do have a passion for it, I sometimes feel like if you do have a passion for a bit and you know, you have decided to something is going to go for it. Sometimes what other people think kind of it is almost like you feel through our, you stop hearing it because you know, you're on the right track.

Emma Jefferys (00:13:40):

It does. And all the other things. And this has, you know, there was another way to look at this, which is, if you are someone who does find it difficult to shake off other people's reactions in respect to the fact that that's about them, not about you, then you can do what I refer to them as the Shawshank. He was like, you know, you can secretly and diligently crack on with your business. And then when you're ready, you pop up the other side and there's a big kind of to the alignment as you you've tunneled underneath every body. So actually, if you are someone that struggles with a kind of your energy from other people and it might get emailed, you didn't have to tell people, you know, you can work on it. The focus keeps your circle small, and then Actually surprise everyone when you, when you come out in the other side.

Emma Jefferys (00:14:24):

So you need to find out what works for you. You don't have to tell shouted from the rooftops before you're ready.

Vicki Weinberg (00:14:30):

Yeah, yeah, absolutely. And even when I, I mean, I am a big fan of talking to people about your product before you launch it, but your friends, your family might not be the best people to talk to anyway. One, because they might not be the customer. And if they're not your ideal customer, then I would say, you know, that they're definitely not the best he was to get input from. But also if you feel they're not going to be supportive, they're not the best people to talk to me. And you don't actually even need to talk to people that, you know, if people want to go back and listen to episode 10, and we had an interview there with Abbey Tuenis. So you talked about customer research and how you can do this all online and how you don't actually have to talk. So you know what I'm saying? That in the comments, people, if you don't want to, and you can eat, you can do a lot of work without sort of less in those, in your, you know, closest to re what am I going to say?

Vicki Weinberg (00:15:19):

You can do a lot of work about talking to those closest to you. If you believe that that's not going to be positive.

Emma Jefferys (00:15:26):

Yeah. We'll also have that. I think that's, you hit on an interesting point there, which is keep, keep the

information gathering about the right thing, right? You want people's feedback on the product. Maybe the price may be that colorways, maybe like you want to know whether that is kind of a marketable and it's going to sell. Actually, I think it's falling into the trap of asking for people to believe, you know, do you think I'm good enough? Do you think I can do this? You know, Actually and they just send me to stay in to the kind of objective product feedback. That's where you want people's opinion.

Vicki Weinberg (00:15:57):

Okay. Yeah. You don't want their opinion on whether they think you can do it that, you know, like he was saying earlier, is it that they read it? You kind of need to be taken out of the equation almost because it is about the product's because absolutely you can do this. If you're listening to this and you have an idea for products, I absolutely believe you can do this. So, you know, don't let anyone tell you otherwise you, because you can say, okay, and actually, unless you got anything else on this point, I'm going to actually, Oh, this is, this is amazing. We're flowing. So I actually do really nicely on to the next thing I hear a lot. And then she had to anything else that you wanted to talk about on this point?

Emma Jefferys (00:16:37):

No, I think, I just hope that people hear that the expert on this podcast is just told you that you can do this so you can ignore your own seeing your grandma and your five year old, who doesn't have a qualified professional opinion.

Vicki Weinberg (00:16:51):

Yes you can. Absolutely. And about something that I do here quite a lot, despite telling people that they can allot is okay, I don't have the right experience. So I don't know what I'm doing. I've, you know, I've never worked in retail or product development or, you know, I've come from the wrong kinds of background. So I can't do this. And that is something I hear quite a lot. And before I hand it over to Emma, I would like to just put out to people that I didn't either. I didn't have the right in a very common experience. I've never worked in retail before I worked a variety of, of jobs, but none of them would, none of them were like kind of obvious fix to doing what I do now.

Vicki Weinberg (00:17:35):

However, I do you believe that wherever you've done, if there's, you know, this is going to be elements of your experience or your personality, that will mean that you can absolutely succeed at this. So my example, I did a lot of writing in my previous life that really helps when it comes to things like, what are your product descriptions? Because I've got a lot of it and experience some things, you know, I'm S I'm not so good at, but you know, you learn as you go, you can get a little bit of help, but I, I th I just want it to make that point before hand over to you and her, that I absolutely believe the wherever you have done up until this point. You have experienced, you have knowledge, you have skills and you have attributes that will help you so that we can see.

Emma Jefferys (00:18:17):

Yeah. And why, you know, you went in to, it was such the right attitude. And I think, again, that's a limiting belief, isn't it? I don't have the right experience is kind of, you've just closed the box down for you even started. And there was something really interesting about this, because this is a belief that gets worse, the older you get. So if I, if you can think about being in 19 again, I was just in a long time ago now from that.

But you know, when you're 19 and you looked at your life ahead, you didn't go, Oh, well, I can't get a job and I can't get promoted and I can't buy a house and I can't have kids and they can't get married because I had never done any of that stuff. You dreamed of that life, whatever that life was. And you went out and you made it happen, and you kind of figured it out on the way, and you trusted that you'd have all the resources, either your own or drawing on those of others to make that happen.

Emma Jefferys (00:19:04):

And neurologically from about 30, we then start doing this really weird thing where we start drawing on our past as proof of our future. So we go, what have we done already? 'cause that will define what a can and can't do it now. So actually that suddenly limits it on us, right? Because if you're only just drawing from what you've done before, suddenly you're kind of back in that box. So I think, and we see a lot of it is, this is an element of this is impostor syndrome, and there is a kind of a expert persona, an impostor syndrome where people think a less, I know absolutely everything on that subject. I'm not qualified to start. And it's kind of this weird thing that makes no sense when you say out loud, which is why it's good to say things out loud, but you have to approve, and you can do it before you've even started.

Emma Jefferys (00:19:53):

Which clearly makes no sense because everybody is unexperienced until they've done it. So exactly the point you said, I'd encourage people to, to look more creative. You know, we are in broadly get your skills. Like what if you got that you can draw on. So are you creative and really good at problem solving? Are you really patient and determined? You're great at communicating. Maybe you were a bookworm, right? You'd have research. And that's your thing, which is, you're really good at kind of just going out their reading, everything on that subject, because you're already got these skills that can help you, or just not seeing them in the right light. And I think, huh?

Emma Jefferys (00:20:33):

How many? Probably three tips I would say here, I think one is get specific. Like face it, head on again, when you say I don't have the right experience. So I don't know what I'm doing. What do you need to know? Like how can we really get at generalizing and putting in a great big thing out there? It's like, I can't break that down. So break it down and you know, what do you need to know? Who do you need to speak to? Where could you get the information? Like if you can get action-orientated about that, then quite quickly, that fear goes away, which leads on to the second thing, which is perhaps this whole new venture feels really overwhelming and scary, but if you chunk it down and bring it into the here and now, then you can just do one thing. Like what's the smallest, tiniest step that you can do.

Emma Jefferys (00:21:15):

And it might be going back to listen to podcasts 10 and the, the whole research part, you know, it's going to say, what is the one action that could take you forward? And then you do that. And then when you've done that, you looked at the next step and you only focus on the next step ahead of you. And actually don't worry too much about kind of the big picture, but stay in the moment. And the third thing I think is engage your curiosity. One of the most powerful things you can do is to suspend that disbelief that's coming out in that barrier that you've talked about there. So actually, I don't know if you can do it or not. I'm actually, you don't know if you can do it or not, because we haven't done it.

Emma Jefferys (00:21:55):

So there is an argument to say suspend it and rather than tell yourself you can't. How about introducing a sense of wonder? Like, I love the question. I wonder if I can do this. I wonder if I can create a best product by Christmas because sudden their changes, the energy. I'm like, wow, I could do this right now. And again. Yes. And you get child, like when you go out and he starts to find that inner sense of challenge and rise into a challenge. And it's how it changes is the same. You're still not saying I am going too, but just by bringing a curiosity and wonder into it, it's a really useful tool and it changes the whole way that you show up.

Emma Jefferys (00:22:38):

So yeah, try that. And if, if you are a person that thinks, actually, I don't know if I can do this, then apply a little bit of a wonder to this situation.

Vicki Weinberg (00:22:48):

That's nice. And a few things I learned. I mean, the first one is, is that I don't know what the ideal again, inverts is ideal background for a product creator. It is let's face it I'm the only so many events is in the world. If you think you have to be in an inventor to create a set of products than you know, is only so much,

Emma Jefferys (00:23:05):

Do you have to be a human, right. We just have to say, you just have to do something that it doesn't work properly or something that you need. So that's, what's incredible. Isn't it? You just need to be a real Life breathing. Yeah.

Vicki Weinberg (00:23:16):

Yeah. And it's been a fan. So you don't have any special qualifications. As far as I know, there is no degree in product creation that I know of someone or probably people don't care it, but just, if you look up the founders of any products out there, or that all comes from such varied backgrounds, if you Google the head of any sort

of big brands, look at their backgrounds. So, you know, I'm sure that they have, maybe there are similarities, maybe not, but if people come from all kinds of different backgrounds, Before creating products. If you've listened to previous episodes, if the podcast where we have been talking to people who have their

own products, their services, again, that you will come from, you know, really varied backgrounds and you don't, you know, there's no sort of set a skillset that you need to have.

Vicki Weinberg (00:23:60):

'cause, you know, anything that you don't know, as I said, you can learn, or you can draw upon other people to help you. And also coming back to your point, Emma about some of the small steps. If, if, if, if it's helpful, you know, you feel like one of the things that's in your office, you don't really know what's involved or do you have a checklist? So I'll link to you for the show notes. It basically breaks down all of the stages, if a case in a physical product. And it might be that just sort of having to look at what's involved, I might actually help you a bit then, because I think part of it is fairly well known as well, because if you don't know exactly how to get it from, okay, where am I am now with my idea to where I want to be with my product on the shelf.

Vicki Weinberg (00:24:40):

So what the virtual shelveslist, if you don't know how to get from here to there, isn't a lot harder to kind of bridge the gap. So

Emma Jefferys (00:24:47):

Well, that check is just great. And, you know, actually what I would suggest if someone is still thinking about what it is to take that checklist and then to write against that, okay. So what have I got in my toolkit have skills and there's also this and the idea that I can draw on right now, what could I do? Who else do I know that I can speak to them for each at this stage is just to go through, because then you will identify what you can do and actually have a plan for the bitch that still feel like they might, you might still be a bit lacking, you know, you will have a plan to actions and then there's no reason that you will get stuck on any of the stages. So that checklist,

Vicki Weinberg (00:25:21):

Right? Yeah, I think so. I have to listen to it and listen to it, but it's definitely worth looking at. And also, please, you know, you remember that I'm here and I am a real person and you know, you can email me speaking@atinychipmunk.com, ask questions. I've got a whole BLOG of resources that I can point you in the right direction. If there's something specific that's holding you up or you just want to know. Yeah. I think the, you know, my main thing here will be just ask. So don't be afraid of ask me if you don't know some, if you don't know something, find somebody to ask an ask or go and Google and ask, just ask because everything that you need to know is that right?

Emma Jefferys (00:25:56):

Yeah. Absoloutly,

Vicki Weinberg (00:25:58):

Okay. Let's say the fourth and final thing that I hear a lot Yeah, it is. I don't have the time right now or I'm not

ready or I think, you know, I'm going to deliver a product. I've got this really a good idea. I think I'll do it in the next month or next week or when the kids start school or

Emma Jefferys (00:26:17):

All right. Oh, wow. Yeah. Procrastination. I mean, it's funny, isn't it, people procrastinate for so many reasons, but in this case, in this context, this is a staying safe thing. This is, you know, you see it all the time. If I fill my life with all the little things, particularly little things that other people that don't really matter to me, I will, I will be to avoid the big thing that does really matter to me. It scares me. And this absolutely smacks of that language is as you keep yourself safe, if you keep yourself busy and you don't drop the dream, but you just put it slightly out of reach so that you don't have to deal with the difficult emotions and feelings right now.

Emma Jefferys (00:27:03):

So I think, yeah, it's an interesting one that, and I think there was a really good, well, I think the first thing is there's that wonderful, wonderful quote isn't there, which is, you know, if you really want to do something that will make time and if you don't, you'll make excuses. So I think it's recognizing that if you do make a decision to start now, there's always a way around the time then you, and I would say to people, I think creatively people will go, well, I hadn't got a day and it's like, okay, what have you got? If you got 10 minutes, have you got half an hour? Could you get up earlier? Could you use Sunday afternoon? You know, if you, if, if, if it's a childcare thing, could you use Sunday afternoon? So I think you can get creative about how, how you can show up for our dreams.

Emma Jefferys (00:27:47):

Once you decided you want to make them happen in order to decide to go for it. You know, it, it taps into a lot of the things we've talked about today. You've got to kind of go into, you know, believe in yourself. You've got to not worry about whether it works first time or whether you need to have some iterations. You've got to not worry about what people think you've got to trust that you'll figure everything out on the way. But I think you've also got to connect with why this matters to you in the first place. And why do you want to do this? And there's a really good coaching exercise that connects you, or I guess, with your intrinsic motivation, it kind of paints a picture of what have you got to lose by going through it?

Emma Jefferys (00:28:31):

And what if you've got to gain like an understanding that actually normally you've got more to lose by staying where you are, then you have for going for this thing and figuring it out in the way. So what you might do is, is quite complicated. So to do probably on a podcast, but what I do, if you're, if you'd like me to do is I can kind of write it up as a self coaching exercise, and then your listeners can kind of download that because I think it's a really healthy, but it's just four questions to ask yourself, but I think it connects you where that should be, but do you want to do this? And if I don't do it now and someone else comes out and does it, I'll be reading. And so actually it's kind of the, the motivation pressing that start button.

Emma Jefferys (00:29:14):

It really is what it helps you to do. And it, I think I love this example. I use it all the time and I think it's relevant here. So I will just share it, but there's a great example of that. The community that does it. So Seinfeld, the comedian is where the load of comedic writers, young comedic writers, and someone said, you know, but how do I, how do we get as funny as it is really hard to even start, because I'm really scared that it was going to put something out there and its not quite funny enough for it. It's just it's de-motivating and it was just, it feels too big. And Seinfeld was like, we're the only way you'd get funny, right? It is by writing, by attempting to try different things and honing that craft.

Emma Jefferys (00:29:56):

But what he did was he got people to write something. He got them to share it with the wider world. And then he got in to take out a calender and just put a cross in the calendar. And I said, your only job now is not to break the chain. So your only job is to show up every day to write something and to be able to take off that you wrote something and to stop worrying about the kind of final end result, some point in the future where you'd get where you want to get to. And I think it's always a great one for a procrastination. This switch is if you bring the focus back to it, just showing up and doing one thing and being able to take that off and then you get up to the next day, then you take off to the next thing. Even if that's 10 minutes when the kettle's boiling, because you were saying you haven't got the time right now, one day you wake up on your funny, you know, one day you wake up on your products are listed on Amazon and they, you are.

Emma Jefferys (00:30:46):

So I think that's a really helpful way to look at it, which is just bring it down to showing up and doing something and taking the thoughts away from the final goal.

Vicki Weinberg (00:30:58):

It was really helpful. Emma and I don't know about you, but I, if I have for myself that the first steps getting started often the hardest once you built up a bit of momentum and once you've got so far, you get to this point where, where I've done their, so it's either, you know, I've done this or I might as well and I'll do that. Or you get a bit more confidence. It's just, I think things definitely, yeah. Momentum builds momentum. They say, I don't know. I'm sure that's a real quote if not I've made out, but I feel like we were getting started. It's always the hardest. And so, I mean, a challenge I would give if you know, to everyone listening is I think of one small fitting, as Emma said that you can do Today or tomorrow, Say in the next 24 hours, since I have one small thing, So, you've got this product ideas.

Vicki Weinberg (00:31:42):

I think of one more thing to do the next 24 hours. And it might be something really, really small. It might be to go and download Emma's self coaching worksheet, which I will think to in the show notes, it might be to Google something you don't know, but I would challenge you to in the next 24 hours to take one tiny step and see how you're feeling.

Emma Jefferys (00:32:02):

All right. And I think, and just to build on that, I think the other thing is, you know, a massive part of coaching is an accountability partner. And so who could be, you know, back to their, don't worry about telling the world and his wife, but who could keep you accountable because back to this, this can be scary and you can have

all these fears or concerns and you can suddenly feel in your life again with everybody else's small stuff. Who could you confide in and check in with and use to help keep you on track? Because it is once you put this out there and say, I'm going to do it and committed to it. So everything with a decision To try, then how do you make sure you show up for yourself because we're the easiest person to cancel on it.

Emma Jefferys (00:32:46):

And I think if you have that person who can just check in and you can be like, no, actually had a bad week. All right, I need to kinda get back on it. Then again, that can be a really helpful. So maybe think about who you or your kind of a star team around you are.

Vicki Weinberg (00:33:00):

That's fantastic. Thank you for that, Emma. And you know, if you want to tell me, I'm always, I'm always here lifting and I will celebrate everywhere. And so if you want to send me a message or an email me send me a message. Instagrams tells me that you've taken a small step. I would be so, so happy to it genuinely. I'll be delighted to hear that. So yeah. Feel free to do that as well because I will. So I I'll be your cheerleader. I'll be so hot and I will be so proud of. Okay, well, I think we've covered off the four main ones that I hear. Emma, was there anything else that you wanted to add is that we finish it up?

Emma Jefferys (00:33:35):

I think just to say, go for it. You know, we're all going to be, we're all going to make mistakes and along the way, and you've, you've got so much to gain and I think you can just go for it and have fun doing it. And there's that wonderful quote, which I think when it comes to self belief, it's a really good to come back to you, which is, you know, whether you believe you can't or you believe you can't you're right. So you might as well go out there and we can do this. And as I said, be curious, I wonder who all of the people listening to this, I wonder what it's going to happen. I wonder what a wonderful things you are going to create. I'm excited.

Vicki Weinberg (00:34:07):

I'm excited. So there you have, it Emma believe that you can, I believe you can go out and create some amazing products and I cannot genuinely kind of weight to see them, but at least I find it is very exciting. And so Emma just, so thank you so much. And I'm convinced that you had helped unstick and stick it out a lot of people. So thank you so much for that. And I we'll link to your website in the show notes and two, the coaching model that you, that you mentioned as well. So people can go and download that like that and, and work for it for themselves. And yeah, just thank you again so much for your generosity and your time and for, and for helping us all move forward.

Emma Jefferys (00:34:50):

Thank you so much for having me. I hope you enjoyed that interview of Emma. And I think personally, I think it was fantastic. She shared lots of really useful tips and tricks for things you can do to help yourself get unstuck. So everything that we've mentioned is included in the shade notes. So that includes my product creation checklist and Emma's self coaching guide, both for absolutely free. And you can get them via the show notes for this episode as always, please do rate and review the podcast at the time of recording. This is still a relatively new show up and you know, you really need them.

Vicki Weinberg (00:35:24):

My goal here is to help other people and the more people who hear the podcast, the more people I can help and to help other people hear about the podcast. It'll be fantastic. If you could please leave a rating, leave a little review if you've got time, And, and tell people about the show. So thank you so much. And looking forward to talking to you again next week,