Product creation is a journey and it’s common to get lost, or stuck along the way.  If that sounds like you, and for some reason you’ve stalled, we’re here to help!

Emma Jefferys is a qualified coach, NLP practitioner and Emotional Intelligence expert. She specialises in helping people get out of their own way in all things life and business and trades under the name of Action Woman as in her words “nothing changes if nothing changes”.  

READ THIS AS A BLOG POST

Listen in to hear us cover:

  • Limiting beliefs and how to change them (2:27)
  • Why what other people think of you is none of your business (10:21)
  • How your background and past experiences can help you (not limit you)  (17:27)
  • How to find the time to work on your product creation (27:28)
  • Why you need an accountability partner (32:30)

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Transcript
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Welcome to the Bring Your Product Ideas to Life podcast,

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practical advice and inspiration to help you create and sell

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your own physical products. Here is your host Vicki Weinberg

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Hi. So I assume that you are here today. 'cause

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you either have an idea for a product or you

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want to create one. Creating product is definitely a journey.

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And I hope that if you're on that journey yet,

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you're doing really well, but perhaps you're stuck somewhere. So

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sometimes we can get stuck on this product creation journey

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for practical reasons. So I'm not sure what to do

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next. Maybe not enough money to fund the initial product

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and that kind of thing, but sometimes we can get

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stuck for other reasons. So maybe you have an idea

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for our products and your two scared to tell anyone

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you're too scared to talk about it because you worry

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about what people might say. Maybe you have a product

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idea and you know, you've done some research, people know

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about it, it's looking good, but your, you know, you've

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got some worries and you're a bit too anxious to

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even go out and look for suppliers, or maybe you've

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done it so much work on your product.

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You got a spec, you have found a supplier, but

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you just can't get yourself to actually place that order.

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So whatever the situation in today's guest is going to

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really help you. So Emma Jefferys is a qualified coach

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NLP practitioner and Emotional Intelligence expert. She specializes in helping

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people get out of their own way in all things,

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life and business and trades under the name of Action

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Woman. As in her words, if nothing changes, if nothing

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changes. So listening to her and my circle for of

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the most common reasons I hear for stalling in your

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product creation journey and how you can overcome them. So

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now I'd like to introduce you to Emma. Yeah. So

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Emma, I've been asking around, you know, trying to find

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out what the main reason that people just aren't getting,

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going with their product creation or, or anything.

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In fact, and I'm, I'm going to just run through

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a few, a few of the things that I hear,

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and perhaps you can just help talk us through and

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to give her some advice on how to get me

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to think if that sounds good.

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Absolutely.

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Thank you. Okay. So the first thing I hear is,

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well, why would anyone even buy my product? It would

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probably be rubbish. Anyway. Why should I even bother? What

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did you say to that? Emma

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when it was making me smile, because that's such a

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great example of a limiting belief. You know, someone just

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even before they've even got out of the blocks, starting

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to question whether there are good enough. And I think

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we all have a beliefs system that we have developed

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over the years and it guides us this on a

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daily basis. And we have to remind ourselves those, those

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beliefs aren't truths or facts that are just stories, stories.

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We tell ourselves to make sense of the world around

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us and to keep us safe. And yet as adults,

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sometimes those stories don't keep us safe anymore. They just

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hold us back. And I'd say, this is a really

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good example of that. And the great need is about

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beliefs as we can challenge them. And we can question

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them and we can change them, choose kind of new

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ones.

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So with that particular barrier, I feel like I would

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encourage people to step outside of their own head space

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and just look more objectively. Cause quite quickly you can

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see how, you know, why would anyone buy my products

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is just such a ridiculous question and to hold it

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in your head because I do people buy products. Yes.

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Do people buy products like this, assuming that you have

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not been invented something completely groundbreaking then yes. Why do

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people buy products like this? Well, is it USEFUL does

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it make you look good? Does it make you feel

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good? Like what's the essence of the Product and then

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actually to look more objectively against that product, does that

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product stack up?

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Does it offer something to the world? And I think

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what I mean by that is starting to put some

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of the evidence down breaks down in that story you've

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created in your head. And the other thing that strikes

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me is we're really good at generalizing. So I think

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you said it would probably be rubbish. How do you

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get specific about rubbish? How do you actually, what do

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you mean by rubbish? Or is it just that actually

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generally in life you feel like your lacking or you

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are not good enough or your always comparing yourselves to

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other people and you've kind of let that spill over

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into this venture as well. Or Actually have you got

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genuine concerns? Is this a really helpful alarm bell going?

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Do you know what? Maybe there are some Product kinks

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that need ironing out Before it is good enough in

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which case, get them out and get them on this

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paper and then you can do something about it. So

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I think, you know, braking that whole thought down is

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a really important kind of parts of it. And then

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the coach in me just wants to ask, how do

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you define rubbish? Like who defines rubbish? Is it you?

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Is it your customers? Is it your friends and family,

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but how could you find out? And they can show

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it to say when you're, you know, your consultant, Hi

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like, how, how do you find out what people think

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about it? How do you collect evidence that could you

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research it with friends and family or a wider audience

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so that you actually can verify whether that thought's is

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true or not?

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You don't have to believe you're a product is the

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best in the world, but you don't have to believe

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in it. Right. And sell something that you don't believe

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is this is a really important thought to overcome

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You do. And I think if you actually have an

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idea for the product and you've had an idea, I

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believe that if there's something in that and now whether

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it, as you say it, it means the product, as

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you're thinking about it is, you know, the best it

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can be possibly not. But the fact that you've come

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up with this idea, I think there was something in

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that. And the other thing that I was thinking is,

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so it's interesting when someone says, why would anyone buy

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my products? It's kind of a, maybe, I don't know,

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I haven't prepared your, was it for the salmon, but

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I don't know if you can talk a about this,

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but to me, I kind of think, well, you and

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your products are separate. I mean, it is that you

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put a lot of yourself into it, but it's not

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like someone would say, Oh, okay, I am not going

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to buy the Emmas products because they wouldn't necessarily know

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you were the person behind that products.

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I think. Do you think there's something else or is

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it a failure? May be,

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I think we just liked to meet things about ourselves.

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So I think we think that people care about us

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in it. And actually if you flip it, if you've

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got a really good product idea and let's imagine that

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product is going to make thousands of people's life easier,

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then I would encourage people to say, who are you

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to stand in the way that product going to market

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right now? Because by you getting hung up about it

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and making it about you, you are actually denying all

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of those people, this great product. And it's funny, most

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of us spend too much time worrying that other people

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think things about us or, you know, I've got a

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kinda view of us and actually most people are too

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busy, kind of wrapped up in their own stuff.

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So actually again, I think, yeah, that's a big hangup

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that actually people can let go. Of the other thing

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I would say, what is the worst thing that happened?

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Do you put the product on Amazon? You get rubbish

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reviews, surely that's a chance to apply at a growth

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mindset, which is what can I learn from this? What

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can I do better next time? What was the next

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iteration of this product? You know? And I think maybe

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if people are kind of, it's either good or bad,

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there are just applying too much of a fixed mindset.

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Yeah, absolutely. And I mean, I don't mind sharing. And

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when I put my first product on Amazon, I've got

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lots of bad reviews about the packaging because it was

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really flimsy. It kept falling apart. And so the next

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time I placed an order, I just improved the package

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and it's fine. And I'm still selling that now. And

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I think, I don't know, maybe there's something in accepting

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that we are going to go on to make mistakes

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because we're human and we will do that. This is

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really good, but this is kind of a heavy where

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it is not good to make mistakes, but you know,

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you, you put something out and it may be, it

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is not quite as good as it can be, but

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people will tell you, people are great. I give them

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feedback, but not all and not so much when it's

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brilliant, but when things aren't, you know, it can be

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improved. People have great is telling you that. And then

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you've got a chance to make things better.

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And that's a good thing I think.

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And that's how the world works. I think, you know,

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I probably should know the stat, but I can't remember

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how many iterations are the light bulb there where before

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it actually worked. But you know, there is that famous

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quote is in there about not giving up on it.

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You know, no product goes to market perfect. First time

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there's always been in the whole kind of R and

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D process behind the scenes until someone is ready to

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release it into the world. So that was part of

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being a great product designer and, you know, a product

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creator. It is that your prepared to experiment and tweaks

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and, you know, tweak it until its where you wanted

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it to be a part of it.

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Absolutely. I mean, my advice people always is to just

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get started really because once you get started yet, you

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know, you're on the way to having something great. And

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also something else that I talk about this a lot.

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So you've had this a lot of my podcasts, but

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as coming back to what you said earlier, Emma talking

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to people, if I'm not sure whether you've got a

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good idea, what I'm not the best way that you

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can do is actually go out and asked people, find

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people who, or, you know, you're likely customers' and say

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to them and thinking of creating these, what do you

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think? And people are, you know, if you asking the

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right people for that, generally quite honest, I don't know

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if people think, Oh, that is already quite a lot

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of those or there get to know to get an

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old fashioned or whatever it is people will say. And

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I think people also say, if you've got a good

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idea and this also leads to me so nicely on

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to the next thing I hear a lot from people

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or which is, well, what people think when I tell

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them I'm doing this, because it's a sort of a

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way of me to say, you know, go in and

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ask your friends.

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But actually, what if you're really worried about your friends

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judging you or your partner judging you or someone putting

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you down and say, you know, what, what, what makes

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you think you can do this? I think that's, you

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know, it's a genuine concern of what would you say

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to that? Emma

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I think this one comes up so much, right? In

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so many different ways. And it is the most liberating

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concepts that you can get your head around. If you

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can accept that actually what they think doesn't matter that

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I had people sometimes to kind of, you can see

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them real a bit when I say this, but you

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know, Actually, it is true. What other people think of

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you and what you are doing is absolutely none of

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your business. And that can be a really hard concept.

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I know you're looking at Goldsmiths, the, you know, the

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only person that needs to be happy with what you're

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doing is you. And I think that's the most people

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are so wrapped up in trying to have their own

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lives, that they spend very little time thinking about you.

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But the truth is that if they have a reaction,

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that's difficult for you to hear. It's not about you

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anyway, it's about them. And I'll give you an example

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of that. I was really upset that when I first

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made the decision to retrain, to become a coach, someone

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in my life was very, very unsupportive. You know, they

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were derogatory, they were negative. They made me feel really

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low about it. And I found that really hard until

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I realized that actually they've always wanted to leave their

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job. They have never been happy. They've always wanted to

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kind of start again and go for something and a

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new kind of lifestyle and they've never done it. So

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actually his reaction was nothing to do with me.

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His reaction was about what was going on for him

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about his life and his thoughts. And he had to

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project to me how you make him feel,

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Not intentially And how you make him feel?.

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How do we filter out my experience? And my choice

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is, and how it made him feel about his choices

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and his lack of adventure. He hadn't decided to go

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on that adventure himself. So I think, you know, I

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always say to people, if you're worried about what people

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will think, I remember that it, it just, it just

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matters that you stay authentic to yourself, that you do

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what feels right for you. And if you lean towards

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what that person says or that person, you know, if

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it's good advice, great, you know, or you haven't thought

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about this, you might want to think of this. But

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if it's someone just casting doubt over your kind of

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venture, then stay true to yourself.

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Don't give your power away because people will have always

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have lots of thoughts about lots of things. And they're

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actually irrelevant to your choices and your decisions. And one

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thing sitting with clients as I listened very carefully for

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the word should. And I think this is a tip

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for people is listen to what's going on in your

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head. Because if you will constantly be thinking I should

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do this, or I should do that, then just be

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aware that that word is often about meeting the expectations

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of others. So why should you do it? Is it

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because your competitors are, is it because your mom thinks

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you should? Is it because it looks like that's what

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everybody else is doing?

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And that's the time to kind of come back to,

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what do I want to do? Like what is actually

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to kind of connect with yourself and kind of be

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true to yourself and to own your own journey. So

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I think you can lose the fear of telling other

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people when you realize that actually they're a reaction to

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it. It doesn't change anything.

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That's great advice. Thank you. And I agree. I think

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if you're passionate about doing this, you absolutely should. And

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often I think if you are, if you do have

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a passion for it, I sometimes feel like if you

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do have a passion for a bit and you know,

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you have decided to something is going to go for

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it. Sometimes what other people think kind of it is

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almost like you feel through our, you stop hearing it

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because you know, you're on the right track.

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It does. And all the other things. And this has,

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you know, there was another way to look at this,

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which is, if you are someone who does find it

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difficult to shake off other people's reactions in respect to

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the fact that that's about them, not about you, then

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you can do what I refer to them as the

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Shawshank. He was like, you know, you can secretly and

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diligently crack on with your business. And then when you're

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ready, you pop up the other side and there's a

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big kind of to the alignment as you you've tunneled

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underneath every body. So actually, if you are someone that

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struggles with a kind of your energy from other people

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and it might get emailed, you didn't have to tell

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people, you know, you can work on it. The focus

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keeps your circle small, and then Actually surprise everyone when

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you, when you come out in the other side.

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So you need to find out what works for you.

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You don't have to tell shouted from the rooftops before

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you're ready.

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Yeah, yeah, absolutely. And even when I, I mean, I

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am a big fan of talking to people about your

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product before you launch it, but your friends, your family

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might not be the best people to talk to anyway.

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One, because they might not be the customer. And if

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they're not your ideal customer, then I would say, you

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know, that they're definitely not the best he was to

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get input from. But also if you feel they're not

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going to be supportive, they're not the best people to

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talk to me. And you don't actually even need to

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talk to people that, you know, if people want to

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go back and listen to episode 10, and we had

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an interview there with Abbey Tuenis. So you talked about

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customer research and how you can do this all online

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and how you don't actually have to talk. So you

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know what I'm saying? That in the comments, people, if

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you don't want to, and you can eat, you can

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do a lot of work without sort of less in

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those, in your, you know, closest to re what am

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I going to say?

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You can do a lot of work about talking to

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those closest to you. If you believe that that's not

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going to be positive.

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Yeah. We'll also have that. I think that's, you hit

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on an interesting point there, which is keep, keep the

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information gathering about the right thing, right? You want people's

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feedback on the product. Maybe the price may be that

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colorways, maybe like you want to know whether that is

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kind of a marketable and it's going to sell. Actually,

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I think it's falling into the trap of asking for

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people to believe, you know, do you think I'm good

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enough? Do you think I can do this? You know,

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Actually and they just send me to stay in to

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the kind of objective product feedback. That's where you want

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people's opinion.

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Okay. Yeah. You don't want their opinion on whether they

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think you can do it that, you know, like he

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was saying earlier, is it that they read it? You

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kind of need to be taken out of the equation

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almost because it is about the product's because absolutely you

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can do this. If you're listening to this and you

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have an idea for products, I absolutely believe you can

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do this. So, you know, don't let anyone tell you

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otherwise you, because you can say, okay, and actually, unless

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you got anything else on this point, I'm going to

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actually, Oh, this is, this is amazing. We're flowing. So

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I actually do really nicely on to the next thing

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I hear a lot. And then she had to anything

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else that you wanted to talk about on this point?

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No, I think, I just hope that people hear that

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the expert on this podcast is just told you that

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you can do this so you can ignore your own

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seeing your grandma and your five year old, who doesn't

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have a qualified professional opinion.

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Yes you can. Absolutely. And about something that I do

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here quite a lot, despite telling people that they can

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allot is okay, I don't have the right experience. So

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I don't know what I'm doing. I've, you know, I've

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never worked in retail or product development or, you know,

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I've come from the wrong kinds of background. So I

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can't do this. And that is something I hear quite

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a lot. And before I hand it over to Emma,

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I would like to just put out to people that

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I didn't either. I didn't have the right in a

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very common experience. I've never worked in retail before I

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worked a variety of, of jobs, but none of them

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would, none of them were like kind of obvious fix

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to doing what I do now.

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However, I do you believe that wherever you've done, if

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there's, you know, this is going to be elements of

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your experience or your personality, that will mean that you

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can absolutely succeed at this. So my example, I did

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a lot of writing in my previous life that really

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helps when it comes to things like, what are your

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product descriptions? Because I've got a lot of it and

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experience some things, you know, I'm S I'm not so

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good at, but you know, you learn as you go,

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you can get a little bit of help, but I,

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I th I just want it to make that point

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before hand over to you and her, that I absolutely

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believe the wherever you have done up until this point.

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You have experienced, you have knowledge, you have skills and

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you have attributes that will help you so that we

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can see.

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Yeah. And why, you know, you went in to, it

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was such the right attitude. And I think, again, that's

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a limiting belief, isn't it? I don't have the right

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experience is kind of, you've just closed the box down

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for you even started. And there was something really interesting

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about this, because this is a belief that gets worse,

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the older you get. So if I, if you can

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think about being in 19 again, I was just in

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a long time ago now from that. But you know,

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when you're 19 and you looked at your life ahead,

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you didn't go, Oh, well, I can't get a job

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and I can't get promoted and I can't buy a

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house and I can't have kids and they can't get

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married because I had never done any of that stuff.

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You dreamed of that life, whatever that life was. And

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you went out and you made it happen, and you

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kind of figured it out on the way, and you

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trusted that you'd have all the resources, either your own

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or drawing on those of others to make that happen.

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And neurologically from about 30, we then start doing this

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really weird thing where we start drawing on our past

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as proof of our future. So we go, what have

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we done already? 'cause that will define what a can

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and can't do it now. So actually that suddenly limits

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it on us, right? Because if you're only just drawing

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from what you've done before, suddenly you're kind of back

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in that box. So I think, and we see a

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lot of it is, this is an element of this

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is impostor syndrome, and there is a kind of a

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expert persona, an impostor syndrome where people think a less,

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I know absolutely everything on that subject. I'm not qualified

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to start. And it's kind of this weird thing that

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makes no sense when you say out loud, which is

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why it's good to say things out loud, but you

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have to approve, and you can do it before you've

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even started.

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Which clearly makes no sense because everybody is unexperienced until

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they've done it. So exactly the point you said, I'd

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encourage people to, to look more creative. You know, we

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are in broadly get your skills. Like what if you

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got that you can draw on. So are you creative

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and really good at problem solving? Are you really patient

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and determined? You're great at communicating. Maybe you were a

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bookworm, right? You'd have research. And that's your thing, which

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is, you're really good at kind of just going out

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their reading, everything on that subject, because you're already got

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these skills that can help you, or just not seeing

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them in the right light. And I think, huh?

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How many? Probably three tips I would say here, I

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think one is get specific. Like face it, head on

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again, when you say I don't have the right experience.

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So I don't know what I'm doing. What do you

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need to know? Like how can we really get at

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generalizing and putting in a great big thing out there?

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It's like, I can't break that down. So break it

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down and you know, what do you need to know?

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Who do you need to speak to? Where could you

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get the information? Like if you can get action-orientated about

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that, then quite quickly, that fear goes away, which leads

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on to the second thing, which is perhaps this whole

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new venture feels really overwhelming and scary, but if you

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chunk it down and bring it into the here and

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now, then you can just do one thing. Like what's

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the smallest, tiniest step that you can do.

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And it might be going back to listen to podcasts

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10 and the, the whole research part, you know, it's

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going to say, what is the one action that could

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take you forward? And then you do that. And then

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when you've done that, you looked at the next step

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and you only focus on the next step ahead of

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you. And actually don't worry too much about kind of

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the big picture, but stay in the moment. And the

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third thing I think is engage your curiosity. One of

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the most powerful things you can do is to suspend

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that disbelief that's coming out in that barrier that you've

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talked about there. So actually, I don't know if you

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can do it or not. I'm actually, you don't know

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if you can do it or not, because we haven't

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done it.

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So there is an argument to say suspend it and

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rather than tell yourself you can't. How about introducing a

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sense of wonder? Like, I love the question. I wonder

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if I can do this. I wonder if I can

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create a best product by Christmas because sudden their changes,

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the energy. I'm like, wow, I could do this right

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now. And again. Yes. And you get child, like when

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you go out and he starts to find that inner

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sense of challenge and rise into a challenge. And it's

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how it changes is the same. You're still not saying

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I am going too, but just by bringing a curiosity

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and wonder into it, it's a really useful tool and

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it changes the whole way that you show up.

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So yeah, try that. And if, if you are a

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person that thinks, actually, I don't know if I can

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do this, then apply a little bit of a wonder

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to this situation.

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That's nice. And a few things I learned. I mean,

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the first one is, is that I don't know what

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the ideal again, inverts is ideal background for a product

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creator. It is let's face it I'm the only so

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many events is in the world. If you think you

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have to be in an inventor to create a set

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of products than you know, is only so much,

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Do you have to be a human, right. We just

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have to say, you just have to do something that

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it doesn't work properly or something that you need. So

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that's, what's incredible. Isn't it? You just need to be

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a real Life breathing. Yeah.

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Yeah. And it's been a fan. So you don't have

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any special qualifications. As far as I know, there is

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no degree in product creation that I know of someone

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or probably people don't care it, but just, if you

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look up the founders of any products out there, or

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that all comes from such varied backgrounds, if you Google

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the head of any sort of big brands, look at

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their backgrounds. So, you know, I'm sure that they have,

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maybe there are similarities, maybe not, but if people come

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from all kinds of different backgrounds, Before creating products. If

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you've listened to previous episodes, if the podcast where we

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have been talking to people who have their own products,

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their services, again, that you will come from, you know,

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really varied backgrounds and you don't, you know, there's no

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sort of set a skillset that you need to have.

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'cause, you know, anything that you don't know, as I

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said, you can learn, or you can draw upon other

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people to help you. And also coming back to your

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point, Emma about some of the small steps. If, if,

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if, if it's helpful, you know, you feel like one

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of the things that's in your office, you don't really

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know what's involved or do you have a checklist? So

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I'll link to you for the show notes. It basically

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breaks down all of the stages, if a case in

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a physical product. And it might be that just sort

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of having to look at what's involved, I might actually

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help you a bit then, because I think part of

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it is fairly well known as well, because if you

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don't know exactly how to get it from, okay, where

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am I am now with my idea to where I

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want to be with my product on the shelf.

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So what the virtual shelveslist, if you don't know how

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to get from here to there, isn't a lot harder

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to kind of bridge the gap. So

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Well, that check is just great. And, you know, actually

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what I would suggest if someone is still thinking about

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what it is to take that checklist and then to

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write against that, okay. So what have I got in

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my toolkit have skills and there's also this and the

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idea that I can draw on right now, what could

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I do? Who else do I know that I can

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speak to them for each at this stage is just

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to go through, because then you will identify what you

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can do and actually have a plan for the bitch

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that still feel like they might, you might still be

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a bit lacking, you know, you will have a plan

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to actions and then there's no reason that you will

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get stuck on any of the stages. So that checklist,

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Right? Yeah, I think so. I have to listen to

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it and listen to it, but it's definitely worth looking

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at. And also, please, you know, you remember that I'm

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here and I am a real person and you know,

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you can email me speaking@atinychipmunk.com, ask questions. I've got a

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whole BLOG of resources that I can point you in

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the right direction. If there's something specific that's holding you

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up or you just want to know. Yeah. I think

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the, you know, my main thing here will be just

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ask. So don't be afraid of ask me if you

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don't know some, if you don't know something, find somebody

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to ask an ask or go and Google and ask,

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just ask because everything that you need to know is

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that right?

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Yeah. Absoloutly,

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Okay. Let's say the fourth and final thing that I

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hear a lot Yeah, it is. I don't have the

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time right now or I'm not ready or I think,

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you know, I'm going to deliver a product. I've got

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this really a good idea. I think I'll do it

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in the next month or next week or when the

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kids start school or

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All right. Oh, wow. Yeah. Procrastination. I mean, it's funny,

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isn't it, people procrastinate for so many reasons, but in

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this case, in this context, this is a staying safe

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thing. This is, you know, you see it all the

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time. If I fill my life with all the little

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things, particularly little things that other people that don't really

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matter to me, I will, I will be to avoid

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the big thing that does really matter to me. It

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scares me. And this absolutely smacks of that language is

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as you keep yourself safe, if you keep yourself busy

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and you don't drop the dream, but you just put

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it slightly out of reach so that you don't have

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to deal with the difficult emotions and feelings right now.

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So I think, yeah, it's an interesting one that, and

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I think there was a really good, well, I think

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the first thing is there's that wonderful, wonderful quote isn't

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there, which is, you know, if you really want to

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do something that will make time and if you don't,

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you'll make excuses. So I think it's recognizing that if

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you do make a decision to start now, there's always

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a way around the time then you, and I would

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say to people, I think creatively people will go, well,

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I hadn't got a day and it's like, okay, what

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have you got? If you got 10 minutes, have you

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got half an hour? Could you get up earlier? Could

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you use Sunday afternoon? You know, if you, if, if,

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if it's a childcare thing, could you use Sunday afternoon?

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So I think you can get creative about how, how

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you can show up for our dreams.

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Once you decided you want to make them happen in

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order to decide to go for it. You know, it,

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it taps into a lot of the things we've talked

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about today. You've got to kind of go into, you

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know, believe in yourself. You've got to not worry about

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whether it works first time or whether you need to

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have some iterations. You've got to not worry about what

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people think you've got to trust that you'll figure everything

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out on the way. But I think you've also got

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to connect with why this matters to you in the

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first place. And why do you want to do this?

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And there's a really good coaching exercise that connects you,

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or I guess, with your intrinsic motivation, it kind of

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paints a picture of what have you got to lose

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by going through it?

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And what if you've got to gain like an understanding

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that actually normally you've got more to lose by staying

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where you are, then you have for going for this

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thing and figuring it out in the way. So what

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you might do is, is quite complicated. So to do

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probably on a podcast, but what I do, if you're,

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if you'd like me to do is I can kind

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of write it up as a self coaching exercise, and

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then your listeners can kind of download that because I

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think it's a really healthy, but it's just four questions

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to ask yourself, but I think it connects you where

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that should be, but do you want to do this?

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And if I don't do it now and someone else

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comes out and does it, I'll be reading. And so

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actually it's kind of the, the motivation pressing that start

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button.

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It really is what it helps you to do. And

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it, I think I love this example. I use it

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all the time and I think it's relevant here. So

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I will just share it, but there's a great example

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of that. The community that does it. So Seinfeld, the

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comedian is where the load of comedic writers, young comedic

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writers, and someone said, you know, but how do I,

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how do we get as funny as it is really

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hard to even start, because I'm really scared that it

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was going to put something out there and its not

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quite funny enough for it. It's just it's de-motivating and

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it was just, it feels too big. And Seinfeld was

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like, we're the only way you'd get funny, right? It

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is by writing, by attempting to try different things and

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honing that craft.

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But what he did was he got people to write

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something. He got them to share it with the wider

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world. And then he got in to take out a

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calender and just put a cross in the calendar. And

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I said, your only job now is not to break

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the chain. So your only job is to show up

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every day to write something and to be able to

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take off that you wrote something and to stop worrying

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about the kind of final end result, some point in

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the future where you'd get where you want to get

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to. And I think it's always a great one for

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a procrastination. This switch is if you bring the focus

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back to it, just showing up and doing one thing

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and being able to take that off and then you

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get up to the next day, then you take off

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to the next thing. Even if that's 10 minutes when

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the kettle's boiling, because you were saying you haven't got

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the time right now, one day you wake up on

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your funny, you know, one day you wake up on

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your products are listed on Amazon and they, you are.

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So I think that's a really helpful way to look

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at it, which is just bring it down to showing

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up and doing something and taking the thoughts away from

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the final goal.

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It was really helpful. Emma and I don't know about

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you, but I, if I have for myself that the

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first steps getting started often the hardest once you built

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up a bit of momentum and once you've got so

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far, you get to this point where, where I've done

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their, so it's either, you know, I've done this or

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I might as well and I'll do that. Or you

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get a bit more confidence. It's just, I think things

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definitely, yeah. Momentum builds momentum. They say, I don't know.

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I'm sure that's a real quote if not I've made

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out, but I feel like we were getting started. It's

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always the hardest. And so, I mean, a challenge I

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would give if you know, to everyone listening is I

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think of one small fitting, as Emma said that you

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can do Today or tomorrow, Say in the next 24

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hours, since I have one small thing, So, you've got

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this product ideas.

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I think of one more thing to do the next

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24 hours. And it might be something really, really small.

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It might be to go and download Emma's self coaching

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worksheet, which I will think to in the show notes,

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it might be to Google something you don't know, but

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I would challenge you to in the next 24 hours

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to take one tiny step and see how you're feeling.

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All right. And I think, and just to build on

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that, I think the other thing is, you know, a

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massive part of coaching is an accountability partner. And so

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who could be, you know, back to their, don't worry

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about telling the world and his wife, but who could

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keep you accountable because back to this, this can be

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scary and you can have all these fears or concerns

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and you can suddenly feel in your life again with

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everybody else's small stuff. Who could you confide in and

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check in with and use to help keep you on

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track? Because it is once you put this out there

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and say, I'm going to do it and committed to

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it. So everything with a decision To try, then how

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do you make sure you show up for yourself because

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we're the easiest person to cancel on it.

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And I think if you have that person who can

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just check in and you can be like, no, actually

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had a bad week. All right, I need to kinda

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get back on it. Then again, that can be a

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really helpful. So maybe think about who you or your

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kind of a star team around you are.

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That's fantastic. Thank you for that, Emma. And you know,

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if you want to tell me, I'm always, I'm always

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here lifting and I will celebrate everywhere. And so if

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you want to send me a message or an email

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me send me a message. Instagrams tells me that you've

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taken a small step. I would be so, so happy

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to it genuinely. I'll be delighted to hear that. So

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yeah. Feel free to do that as well because I

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will. So I I'll be your cheerleader. I'll be so

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hot and I will be so proud of. Okay, well,

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I think we've covered off the four main ones that

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I hear. Emma, was there anything else that you wanted

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to add is that we finish it up?

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I think just to say, go for it. You know,

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we're all going to be, we're all going to make

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mistakes and along the way, and you've, you've got so

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much to gain and I think you can just go

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for it and have fun doing it. And there's that

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wonderful quote, which I think when it comes to self

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belief, it's a really good to come back to you,

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which is, you know, whether you believe you can't or

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you believe you can't you're right. So you might as

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well go out there and we can do this. And

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as I said, be curious, I wonder who all of

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the people listening to this, I wonder what it's going

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to happen. I wonder what a wonderful things you are

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going to create. I'm excited.

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I'm excited. So there you have, it Emma believe that

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you can, I believe you can go out and create

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some amazing products and I cannot genuinely kind of weight

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to see them, but at least I find it is

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very exciting. And so Emma just, so thank you so

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much. And I'm convinced that you had helped unstick and

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stick it out a lot of people. So thank you

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so much for that. And I we'll link to your

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website in the show notes and two, the coaching model

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that you, that you mentioned as well. So people can

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go and download that like that and, and work for

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it for themselves. And yeah, just thank you again so

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much for your generosity and your time and for, and

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for helping us all move forward.

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Thank you so much for having me. I hope you

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enjoyed that interview of Emma. And I think personally, I

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think it was fantastic. She shared lots of really useful

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tips and tricks for things you can do to help

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yourself get unstuck. So everything that we've mentioned is included

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in the shade notes. So that includes my product creation

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checklist and Emma's self coaching guide, both for absolutely free.

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And you can get them via the show notes for

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this episode as always, please do rate and review the

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podcast at the time of recording. This is still a

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relatively new show up and you know, you really need

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them.

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My goal here is to help other people and the

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more people who hear the podcast, the more people I

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can help and to help other people hear about the

Speaker:

podcast. It'll be fantastic. If you could please leave a

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rating, leave a little review if you've got time, And,

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and tell people about the show. So thank you so

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much. And looking forward to talking to you again next