Buy my new book – ‘Bring Your Product Idea to Life’

Coach and NLP Trainer Marina Fernandez Julian shares how writing a book has strengthened and enhanced her business.

EPISODE NOTES

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Today I have a fantastic interview for you with Marina Fernandez Julian. Marina is a coach and NLP master practitioner, a trainer and a facilitator. Marina is also the author of her book, Balance: Living A Life True To Yourself. In her book Marina explores how to live life in a way that is true to you. Marina shares her tools and techniques to empower you to create the life you’ve always wanted to live.

Marina shares what prompted her to write a book, the writing and publishing process and how the book works alongside her service offerings. Marina is full of encouraging advice, and shares how writing a book has made her more confident and gain clarity on who she is and what she can offer. It’s an inspiring and empowering episode.

Listen in to hear Marina share:

  • An introduction to herself and her business (01:05)
  • An introduction to her book, and what it is about (01:26)
  • Who the book is for (04:09)
  • Why she decided to write a book (06:40)
  • Her book writing process (15:00)
  • Getting published (18:48)
  • Where the book is being sold (23:26)
  • Working with a distributor and marketing the book (24:04)
  • Advice for deciding between working with a publisher and self publishing (28:03)
  • How the book sits alongside her coaching business  (30:26)
  • How writing a book can support your business (33:23)
  • Her number one piece of advice for other authors (41:46)

USEFUL RESOURCES:

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Transcript
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Welcome to the, Bring Your Product Ideas To Life Podcast, practical advice,

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and inspiration to help you create and sell your own physical products.

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Here's your host Vicki Weinberg.

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Hi.

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So today I have a fantastic interview for you with Marina Fernandez Julian.

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Marina is a coach and NLP master practitioner, a trainer and a facilitator.

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Um, I've invited Marina on today to talk to us about her book.

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Um, we've had a few authors on here before.

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I'm always fascinated by writing and the writing process and Marina

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talks about what prompted her to write a book and how the book works

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alongside her service offerings.

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So I really hope you enjoy this conversation with Marina.

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And I'd love to introduce her to you say hi Marina thank you for being here.

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Hello.

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Thank you very much for having me.

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Oh, you're so welcome.

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So let's start with you given a brief introduction to yourself,

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your business and what you do.

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Okay.

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my name's Marina, my company's called Marina's Zest For Life.Com.

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Uh, coaching and training services.

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I am in coach and I am a trainer as somebody who likes to help

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people to live the best life.

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Amazing.

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Thank you.

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So we invited you on here today to talk mainly about your book.

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So do you want to, first of all, tell us, give us a bit of an outline of your book.

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Tell us what it's called, what it's about, who it's for, and then we'll

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ask a few more questions around.

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Absolutely.

My book is called Balance:

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Living A Life True To Yourself.

My book is called Balance:

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I said, what book I would say, said book that is divided into into the

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first part of the book gives you the many, many tools for you to achieve all

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the things that you want in your life.

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And by the end of it, I said, well, I'm not, you can, you know, if you are a

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goal-setter or a go on getter, you can get a lot of things that doesn't mean you're

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going to be happy for you to be happy.

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We need to have that connection with what makes us happy, which is.

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I don't know if for some people, is friendships, love, sex in touch with your

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inner child could be many things, but that's what the second part offers you.

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And hopefully by the end at it, um, you, you come back, you have the in a balance

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that we are looking forward to having.

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You know, life is full of up and down.

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These are always going to happen.

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And that is fine.

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This is what life is about.

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As far as we know that we have what it takes and we do have what it

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takes that we can handle it with him.

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We really be okay.

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And we can find that in a balance to sum it up in one sentence, I would say some.

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It's a, it's an exploration to the life that you can have.

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So you don't just live a life, but you maximize your life.

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It explores what's, what's holding you back.

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How to move from the passenger seat, into the driving seat of your life.

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Because most often we were driving our lives sort of half

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asleep on automatic pilot.

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So how to bring you back, how you're waking you up and bring you back to that.

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So that we are alive that to the life that you choose every day and you

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want to create, it talks about, um, when you are confident, what happens

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when you are confident, I mean, you, and you feel happy in your own skin.

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And it talks about how to connect with what matters and make you happy

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or change the direction of your life.

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That.

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Given time.

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So a lot of my clients and the forties and fifties, and they say, well, uh,

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you know, I'm in my forties already.

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I'm in my fifties.

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I'm an old man.

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This is how alive it is.

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I suppose.

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It is not how life is.

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We can choose our life any time and we can choose how we feel about it anytime.

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And if we don't like what we see, we can change it.

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It does not matter day.

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So in terms of who it's for.

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I think it's fair to say everybody.

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Yes.

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Um, it's very interesting.

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You asked me that question because they, the editor wanted me to define my niche.

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Who is this book for?

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Is this for middle aged women is for men.

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Is it?

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I said, no, this is for absolutely everybody.

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Why.

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First of all, we all need motivation in a balance, uh, because our outsides

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and all that I stable when you move the established in the inside.

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So we have congruets.

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Between what we say we want and between what we do, you know, that needs to be

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a congruence to have that in a balance.

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So in other words, for us to walk the talk.

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And so when they asked me who is this book for?

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I say, I wanted to a book that is for everybody because we all

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need to, it definitely what I, how old we are, our teenagers.

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Um, I coached teenagers as well, by the way, a coach, adults and teenagers, our

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teenagers needs the tools that we didn't have at the time for them to know, and

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to have clarity in who they want to be or who they are in the first place.

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What is it that they want from.

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How are they gonna get it?

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Who are the friends that could not be, why would I study that?

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In fact, they'll, you know, this is for people that they have money and they

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don't have the time to come and see me people, they have money and time and

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they don't have maybe that the guts to take the first step, because it's an

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uncomfortable situation to, um, admit that they are stuck in many lives.

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So whether you are stuck or not, um, I believe we all

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need tools for inner growth.

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And I love to be that platform that provides you these tools.

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So in the book, you will find insights stories of my clients and

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myself, a little bit of wisdom, a little bit of sense of humor.

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And mostly a lot of things to do at the end of each chapter is a lot of things

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to do for you to change your life because nothing happens if nothing happens.

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Right.

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And for us to have that life that we all want, we're gonna have to do a few things.

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Uh, hopefully I'm that bridge that helps you to cross over.

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That's great.

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And I think you're right.

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That even if you feel you have a good life and you're happy, it doesn't

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mean you can't have a better life.

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Absolutely.

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So why did you decide to write your book Marina?

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What was the catalyst for actually sitting down and writing it?

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Because I don't want to underestimate that.

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I, I, I have a few friends who've written books.

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I know it's a huge process.

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It's a lot to do.

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So what made you think, actually, this is something I'm going to do.

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Um, many reasons, actually, there was never only one single reason.

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One is because I was once that person, that I had everything,

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happiness, joy, wealth, everything.

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I somehow I lost myself.

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Right.

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It does not matter the reason sometimes it's because you given bad sometimes

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because you had someone passed away sometimes because just lost the

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root of, cause you're too young and you don't know what you want.

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And sometimes it could be work-related.

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So I was one person that had it all.

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I lost myself a little bit and I walk my way back to get it back.

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And I feel like if I could get it back, anyone can get it back.

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So we all have joy within us.

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And if we have forgotten, we had to, we can come back to you.

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So that's one reason we all have that.

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Uh, resource Let's tap into it.

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And number two, because I was also once that person with you, they have their

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money and their time and their resources.

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Um, and I understand that going to a coach can sometimes be quite

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expensive and you also need time.

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So I feel I help out if I am that bridge and that platform forward for everyone,

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you know, this is for cleaners and lorry drivers and the executives and

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directors and for absolutely everyone.

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So I wanted to be that platform, whether you had money or not

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Number three, because there was a lot of I read, a lot of

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books like that since I'm 15.

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And I notice some of them, they were full of a lot of jargon and difficult language,

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the meant, nothing, absolutely nothing.

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And I wanted to write a book that was so simple.

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That my 14 year old boy could understand, you know, my 10 year old

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girl could understand, or my mum that is older could have, I could, that I

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wanted to write a book that was warm.

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That was connected.

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That was simple.

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That's very important because we complicate things too much and we

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don't have to, to say one thing why should we go around and around?

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I don't agree with that.

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So that was another reason.

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That's number three,

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Number four, because my very best friend, she die and she didn't walk.

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So she encouraged to me to do all the brave things encouraged me to

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be that courageous, empowered woman.

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And I look up to her and I try to be that for her and for

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me and for everyone I Knew.

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But when she die, died, she died of a bad cancer.

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But when she, and she fought a lot, but actually she wasn't.

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Walking her talk.

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And it was those moments when I was in the hospital seeing her for the last

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time that I went, okay, she's gone.

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And she couldn't have a much better life.

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I don't want to other one to be the next one.

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This could happen to me.

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It's time to walk the talk for me and everyone else.

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I know for every woman out there waving mine out there, it's time to walk the

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talk and be brave and courageous and go out and do what I came here to do,

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which is to live and maximize my life.

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I miss you but I leave everything better than I found it.

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So that was the reason I wanted to honor my friend.

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Um, and do all the things that she couldn't do.

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And also all know everyone around us that we also lost time

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to be people that we are not.

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And as simply because we don't mean well we mean very well, because maybe

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we are scared if we are who we are.

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We wouldn't be considered as much and we wouldn't be paid as much.

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And we won't be, there's a lot of fear.

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So I wanted to walk, talk and started living a life that's true to myself

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because that's, I believe in much, uh, in a balanced peace, uh, inner balance stays.

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And I say stays because we all get there's the moment that you start living the life

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that is true to you, whatever that means to you because it true life to youmight

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look very different to a true life to me.

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Right.

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And that's fine.

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My, what I'm saying is whatever it means to you go and do it

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because you only have one shot one life and time is going so fast.

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I saw, I did not want to be the next, I didn't want that in my tombstone.

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It will say she was a wonderful person, but she didn't have

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the guts to live her life.

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I wanted to, to, to change that as well.

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In my day, my tombstone would say, wow, you know, she came she delivered.

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She has fun.

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Wow.

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she did what she came here to do yeah.

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All these many reasons.

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Yeah.

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There were lots of reasons.

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And yeah.

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Thank you for explaining that.

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And I'm really sorry for your loss.

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And I do think you're sort of reflecting on what you've been saying.

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I actually think that writing a book is brave to put it

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out there, to put your idea.

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You know, it's almost, once you write a book and you publish a

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book, your thoughts, your ideas, it's just on out there for ever.

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Yes,

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Much more permanent, even then, you know, what you buy from the internet or, you

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know, in your Facebook profile, you know, this is like you saying, this is me.

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This is who I am.

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This is what I believe.

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So I think that in itself is an act of bravery.

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Thank you.

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Thank you very much.

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I encourage everyone.

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Um, I mean, my, my book is a workbook.

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It's an inner self or self development, call it as you want it motivational,

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it will definitely ask you to reflect.

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It's going to invite you to explore, to reflect if this is the life that you want.

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And if not, it's going to invite you to actually change it and he gives

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you the tools in there to change.

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So it's not a, um, it's not a book of on my personal life.

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Although there are a lot of personal stories in that.

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And I do encourage if you are creating a product and that product that happened to

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be a book, whether it is for work or for your own inner satisfaction satisfaction.

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If you got something to say, write it for many, many reasons, first it's

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going to help somebody that's or sure you know, there's always gonna be that

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someone that needed that story that needed that learning, uh, that needed

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your book in one way or, and all that.

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Then that touch the bigger picture, you know, on the bigger world,

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then do it for yourself because that's part of your identity.

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That's part of what you have become and that identity and that person you

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have become can also help other people and your skills and your expertise,

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your competence, that if you have any and you want to put them in, if

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you're creating a workbook, put it out there because unless you put it

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out there, People won't reach to it.

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Um, and also because by writing a book, you're getting a lot of

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clarity in what is it that you do?

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And how would you do it?

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You know, we all, we all know our jobs, but most of the time

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we don't know how we do our jobs.

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We just do it.

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Isn't it.

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So creating a book, it really teaches you.

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Wow.

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Now I've learnt so much about me as a person and all the

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skills and competencies I have.

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Since I've written a book and I have learned so much about my job

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and I've learned so much about my personality and I have learned so much

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about what I've got what I haven't got and that can only help you.

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So if you go something in their brewing, go on, write it down.

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Thank you for that.

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And I think that, yeah, I'm really hoping there's someone that needs to hear that

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because I think it is, as I say, a brave thing to do, it's a, it's a big commitment

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and I'd like to actually talk a little bit now, if that's okay about the actual

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process of, you know, writing your book, editing your book, publishing your book.

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So how did, how did you, um, come from, okay, I'm going to write

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this books, to actually having a physical book that people can now,

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you know, go, go and buy and read.

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For me, I wasn't even planning to write a book.

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It was more of a thing that one morning I woke up on something told me, okay,

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you are reaching people, but this is for me, it was more about my purpose.

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This is not good enough.

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You're not reaching enough people.

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You need to put these somewhere that is reachable.

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So I didn't write a book to become famous.

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I didn't write a book too, to become bestseller and I didn't

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write the book to make money.

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I write it.

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I wrote a book.

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To send a message.

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Then when I started to write, I didn't do like some people, they

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say, I write for five hours.

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I write for two hours a day.

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No, I just sat down every day, but it was like, okay, what is it that I want to tell

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in this case, you are you in front of me?

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What is it I want to tell Vicky Vicky was in front of me.

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What is it that she want to hear, you know, what is it that she needs to hear?

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Sorry.

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So what is it that she needs to learn?

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What does her live will change if she knew this?

My book is called Balance:

Speaker:

And I started to just write and write and write and write without most of the time.

My book is called Balance:

Speaker:

It didn't make sense.

My book is called Balance:

Speaker:

I just, I wrote that wrote, I wrote that wrote.

My book is called Balance:

Speaker:

Once I wrote it then of course writing it.

My book is called Balance:

Speaker:

It was very easy for me.

My book is called Balance:

Speaker:

It took about, it seems like it was almost like a pregnant with this book.

My book is called Balance:

Speaker:

And when I decided to sit down and I didn't know what I was gonna write down

My book is called Balance:

Speaker:

about, to be honest, but when I started to write, it just came out of me.

My book is called Balance:

Speaker:

It was all that I didn't have to work hard on that because I knew what I wanted.

My book is called Balance:

Speaker:

I'm in love with people.

My book is called Balance:

Speaker:

And I knew what I wanted them to be loved with us.

My book is called Balance:

Speaker:

So what it was harder for me was I finished writing a book that

My book is called Balance:

Speaker:

took about a month, a month and a half, and it was wonderful.

My book is called Balance:

Speaker:

And then of course you start reading and nothing makes sense.

My book is called Balance:

Speaker:

So polishing, it takes way long days, they can make quite

My book is called Balance:

Speaker:

a long time to publish this.

My book is called Balance:

Speaker:

Only I say took about a year and a half.

My book is called Balance:

Speaker:

So one months write it.

My book is called Balance:

Speaker:

And then it was polishing, polishing, polishing, polishing, send it to

My book is called Balance:

Speaker:

your fans let some people read it because what it makes sense to

My book is called Balance:

Speaker:

you, it doesn't make sense to them.

My book is called Balance:

Speaker:

Um, and then ask them to ask you a question.

My book is called Balance:

Speaker:

What is it that you want to say here?

My book is called Balance:

Speaker:

Let's tell a specific, you know, oh, I want people to maximize life.

My book is called Balance:

Speaker:

Okay.

My book is called Balance:

Speaker:

What do you mean by maximise life?

My book is called Balance:

Speaker:

You know, so there were a lot of questions that they were asking.

My book is called Balance:

Speaker:

So get people that they, you know, they're gonna criticize your content and

My book is called Balance:

Speaker:

they're gonna make you feel uncomfortable.

My book is called Balance:

Speaker:

So you sort of fight back and, um, produce something better.

My book is called Balance:

Speaker:

Um, so it was about editing that and also of course, get people around

My book is called Balance:

Speaker:

you that are going to encourage.

My book is called Balance:

Speaker:

So the first thing is, before I even wrote a book, I told

My book is called Balance:

Speaker:

everybody I'm writing a book, why.

My book is called Balance:

Speaker:

So that was it.

My book is called Balance:

Speaker:

I said it now I have to do it.

My book is called Balance:

Speaker:

I didn't have any idea.

My book is called Balance:

Speaker:

what was it about But then I told again, closer friends that I needed

My book is called Balance:

Speaker:

to write a book by certain time.

My book is called Balance:

Speaker:

So I knew somebody was expecting it.

My book is called Balance:

Speaker:

And then I got friends that they were good critics.

My book is called Balance:

Speaker:

And they would read my things and they would say, oh, this doesn't make sense.

My book is called Balance:

Speaker:

So I will go back and redo it then.

My book is called Balance:

Speaker:

So different people see different things when you write.

My book is called Balance:

Speaker:

So send it to the different friends that they have.

My book is called Balance:

Speaker:

Different thinking caps and see what they can add up what questions.

My book is called Balance:

Speaker:

So it took about a year and a half all in all, but then

My book is called Balance:

Speaker:

unfortunately the pandemic happens.

My book is called Balance:

Speaker:

So I send it to these publishers.

My book is called Balance:

Speaker:

I knew I didn't want to publish with big companies because it takes about three and

My book is called Balance:

Speaker:

a half years for them to even consider it.

My book is called Balance:

Speaker:

So I went to, I search small, um, publishing companies.

My book is called Balance:

Speaker:

Um, I got one.

My book is called Balance:

Speaker:

I gave it to them right before the pandemic, March 2 years ago.

My book is called Balance:

Speaker:

And they put it in a drawer basically until the second pandemic thing happened.

My book is called Balance:

Speaker:

And then I told her, look a month and four months have pass by.

My book is called Balance:

Speaker:

Where's my book.

My book is called Balance:

Speaker:

You told me my book will be ready at this time.

My book is called Balance:

Speaker:

At that time, I was not in my hand.

My book is called Balance:

Speaker:

And they said to me, I'm sorry about that.

My book is called Balance:

Speaker:

I read the copies, we set the copies and we're going on.

My book is called Balance:

Speaker:

We're moving on.

My book is called Balance:

Speaker:

Oh my gosh, Vicki Vicki.

My book is called Balance:

Speaker:

My surprise was obviously I'm Spanish.

My book is called Balance:

Speaker:

There were a lot of sentences that I was aware that needed to be turned around.

My book is called Balance:

Speaker:

There was a lot of things and I knew it needed to happen.

My book is called Balance:

Speaker:

And the reason I hired them is because I wanted someone to a professional

My book is called Balance:

Speaker:

editing proofreading and all that.

My book is called Balance:

Speaker:

It was terrible.

My book is called Balance:

Speaker:

They hadn't done anything.

My book is called Balance:

Speaker:

And when I read the copies, they had.

My book is called Balance:

Speaker:

It was only accents and commas and proofreading, but they

My book is called Balance:

Speaker:

haven't done any editing.

My book is called Balance:

Speaker:

So at that moment I was very fast I decided, I said, no, I would write

My book is called Balance:

Speaker:

in my book, stay in the door forever.

My book is called Balance:

Speaker:

Then bringing it out into the world like that.

My book is called Balance:

Speaker:

I had to pull out my contract with them.

My book is called Balance:

Speaker:

right break my contract to set forth.

My book is called Balance:

Speaker:

And so I decided at that moment, if that was going to be the case, uh, I put so

My book is called Balance:

Speaker:

much love into this adventure I didn't want anyone to treat my baby like that.

My book is called Balance:

Speaker:

So I decided that I was going to go and self publish and earn the money that,

My book is called Balance:

Speaker:

you know, why would that after all earn 50 pence per book, when I could add, you

My book is called Balance:

Speaker:

know, 13 pounds per book, for example.

My book is called Balance:

Speaker:

So I decided to get professional, my editor, she did the whole project manager.

My book is called Balance:

Speaker:

So I've got a editor that would be that graphic designer.

My book is called Balance:

Speaker:

And then within, I think two months we publish, we did have to work very hard in

My book is called Balance:

Speaker:

these two months, um, and it was worth it.

My book is called Balance:

Speaker:

So what I would say to the people, looking ahead, if you are thinking

My book is called Balance:

Speaker:

of creating a book is first of all, um, Get professional help.

My book is called Balance:

Speaker:

You can't do everything.

My book is called Balance:

Speaker:

So when you have written your book and you have done a few editing rounds of editing

My book is called Balance:

Speaker:

and you have made a lot of sense and your message come across and you got friends

My book is called Balance:

Speaker:

that read it get professional help.

My book is called Balance:

Speaker:

Do your research.

My book is called Balance:

Speaker:

Well, may sure.

My book is called Balance:

Speaker:

Now in hindsight, I looked back and I realized, oh, the bells

My book is called Balance:

Speaker:

they're ringing for me telling me not to get a company, but the

My book is called Balance:

Speaker:

excitement of me publishing the book.

My book is called Balance:

Speaker:

I was like, ah, this one will do.

My book is called Balance:

Speaker:

So do your research make sure that you read eh, of people that

My book is called Balance:

Speaker:

are happy with the services.

My book is called Balance:

Speaker:

Because when that happened to me, I went back to Facebook and I read a lot of

My book is called Balance:

Speaker:

comments of people complaining about them.

My book is called Balance:

Speaker:

If only I would have done my research.

My book is called Balance:

Speaker:

Well, right.

My book is called Balance:

Speaker:

Well, get professional help for sure they will direct you in the right place,

My book is called Balance:

Speaker:

especially if it is a web book, um, make sure that even if you get professional

My book is called Balance:

Speaker:

help, you are in control of your book.

My book is called Balance:

Speaker:

So I chose.

My book is called Balance:

Speaker:

I, I chose how I wanted my front cover to be designed, I chose so much

My book is called Balance:

Speaker:

every time she realized the title I had before she said I don't like

My book is called Balance:

Speaker:

your title I said, good, fair enough.

My book is called Balance:

Speaker:

I took that on board.

My book is called Balance:

Speaker:

And then I was giving her different titles, I don't like that, I

My book is called Balance:

Speaker:

don't like that, that one sound that doesn't say fair enough.

My book is called Balance:

Speaker:

And then one day I just saw very clear.

My book is called Balance:

Speaker:

I gave it to her.

My book is called Balance:

Speaker:

She said, I absolutely love it.

My book is called Balance:

Speaker:

I love it.

My book is called Balance:

Speaker:

This we sell.

My book is called Balance:

Speaker:

This is good.

My book is called Balance:

Speaker:

So make sure that you go a 50, 50 relationship, you know, um, and that

My book is called Balance:

Speaker:

you are in control all the time.

My book is called Balance:

Speaker:

So now yes, I have self published by, um, I'm earning quite a lot of money

My book is called Balance:

Speaker:

per book, you know, um, What does, I can tell you I've decided how I wanted

My book is called Balance:

Speaker:

the letters to be the graphic designed to, you know, everything, um, the pages.

My book is called Balance:

Speaker:

So I've got about contentment within me that what has come out.

My book is called Balance:

Speaker:

It is as I wanted it, not somebody else's wanted.

My book is called Balance:

Speaker:

Yeah, that makes sense.

My book is called Balance:

Speaker:

Thank you.

My book is called Balance:

Speaker:

And I think it sounds good that you have so much control over the process, how the

My book is called Balance:

Speaker:

book looks and you know how it's marketed so actually let's talk about that.

My book is called Balance:

Speaker:

So where is your book sold at the moment wherever you actually selling it

My book is called Balance:

Speaker:

At the moment is very early ages.

My book is called Balance:

Speaker:

Um, but at the moment, selling in Amazon, across the world, um, I selling in books.

My book is called Balance:

Speaker:

Uh, bookshop org.

My book is called Balance:

Speaker:

Yeah, bookshop, bookshop.org, which is part of Ingramspark.

My book is called Balance:

Speaker:

Um, as it happened, I just put that to, on that platform so that

My book is called Balance:

Speaker:

we get now, they will start going distributed to different places and is

My book is called Balance:

Speaker:

available in City Books in Brighton, which is a bookshop in, Brighton.

My book is called Balance:

Speaker:

Amazing.

My book is called Balance:

Speaker:

And so even though you self publish, did you, um, are you working with

My book is called Balance:

Speaker:

a distributor to get your book on the different platforms or is that

My book is called Balance:

Speaker:

something you're managing yourself?

My book is called Balance:

Speaker:

You know, at the moment, the only distributor, I mean,

My book is called Balance:

Speaker:

it just happened yesterday.

My book is called Balance:

Speaker:

I been very small because I need to work.

My book is called Balance:

Speaker:

Um, so I'll publish, um, uh, published and end of November,

My book is called Balance:

Speaker:

beginning on November, sorry.

My book is called Balance:

Speaker:

End of November had plan and.

My book is called Balance:

Speaker:

Um, a book party that didn't happen because my mother-in-law

My book is called Balance:

Speaker:

passed away the day before, but however that's planned for May.

My book is called Balance:

Speaker:

So I met, I sort of forgot a little bit and maybe sometime

My book is called Balance:

Speaker:

off then I went to stay.

My book is called Balance:

Speaker:

My parents were ill and then again, I needed time off.

My book is called Balance:

Speaker:

So I have just put it on IngramSpark.

My book is called Balance:

Speaker:

And so that's going to be the next stage and the next step for me, I

My book is called Balance:

Speaker:

need to start now that the books out.

My book is called Balance:

Speaker:

I need to start marketing it and selling it.

My book is called Balance:

Speaker:

Uh, if I could suggest something is studying all these things.

My book is called Balance:

Speaker:

Even before you write your book, I've done it the other way around, like,

My book is called Balance:

Speaker:

you know, people normally, um, some marketing and marketing on social

My book is called Balance:

Speaker:

media and then they write the book.

My book is called Balance:

Speaker:

And by the time the book comes out, there's a lot of people that want to buy.

My book is called Balance:

Speaker:

I didn't do it that way.

My book is called Balance:

Speaker:

Uh, simply because I'm a mom full time.

My book is called Balance:

Speaker:

I work as a coach.

My book is called Balance:

Speaker:

Full-time, you know what?

My book is called Balance:

Speaker:

Babysit.

My book is called Balance:

Speaker:

So I just didn't have time to do it all, but if I could suggest something is yes,

My book is called Balance:

Speaker:

once your book is out, you realize that you actually have to sell it, you know?

My book is called Balance:

Speaker:

So do your homework way earlier than I've done it?

My book is called Balance:

Speaker:

That's a, that's a mistake.

My book is called Balance:

Speaker:

And that mistake something that I could have avoided easily I

My book is called Balance:

Speaker:

just didn't my head wasn't in bed in that space at that moment.

My book is called Balance:

Speaker:

Thank you for that.

My book is called Balance:

Speaker:

I think that's fantastic advice for other people because yeah, I mean, of

My book is called Balance:

Speaker:

course when you're busy writing your book, editing your book, thinking

My book is called Balance:

Speaker:

about layout, um, you know, that's so much work in itself that, of

My book is called Balance:

Speaker:

course it can be easy to forget.

My book is called Balance:

Speaker:

Oh, I should tell people I'm writing a book so that I think that's really good

My book is called Balance:

Speaker:

advice in anyone listening who, you know, if you're listening and you're

My book is called Balance:

Speaker:

thinking of writing a book, I definitely think that's something to take on board.

My book is called Balance:

Speaker:

I say this a lot with products.

My book is called Balance:

Speaker:

If you start telling people you have something you're developing before it's

My book is called Balance:

Speaker:

even ready to sell, hopefully by the time you actually have something, you

My book is called Balance:

Speaker:

have people interested, just ready to buy, and it's a lot easier to do it

My book is called Balance:

Speaker:

that way round as, as you see then.

My book is called Balance:

Speaker:

Then have something and then try and sell it.

My book is called Balance:

Speaker:

Although I can see you have some fantastic reviews on your book, on Amazon.

My book is called Balance:

Speaker:

So you are selling.

My book is called Balance:

Speaker:

Yeah, I know.

My book is called Balance:

Speaker:

I have amazing reviews.

My book is called Balance:

Speaker:

Um, and I think I've got very good quality readers too.

My book is called Balance:

Speaker:

You know, I, I kept, I get, a lot of messengers and.

My book is called Balance:

Speaker:

Um, post and even messages on my phone as well.

My book is called Balance:

Speaker:

An email telling me about my book and I can tell the quality

My book is called Balance:

Speaker:

of my readers is very good.

My book is called Balance:

Speaker:

So now I'm very, very happy.

My book is called Balance:

Speaker:

I just, if, just for you that you are thinking of writing a book, of course.

My book is called Balance:

Speaker:

Remember the later don't make my mistake.

My book is called Balance:

Speaker:

Remember the later on you are going to have to sell it.

My book is called Balance:

Speaker:

So start, start marketing before start selling it before.

My book is called Balance:

Speaker:

So by the time it comes out, You already, you know, and

My book is called Balance:

Speaker:

they're ready for you as well.

My book is called Balance:

Speaker:

I just didn't have the time.

My book is called Balance:

Speaker:

Um, I'm a mom one, one mum band or one woman band, and I just.

My book is called Balance:

Speaker:

I just didn't have the time or the resources or the energy, to be

My book is called Balance:

Speaker:

honest, to do everything at once, because writing a book in English,

My book is called Balance:

Speaker:

it took a lot of, and especially, so the books, which is about exploring

My book is called Balance:

Speaker:

in yourself, it took so much of me.

My book is called Balance:

Speaker:

But yeah, looking forward, if I was going to write a second book tomorrow,

My book is called Balance:

Speaker:

let's say I would definitely start advertising it first marketing it

My book is called Balance:

Speaker:

first and so by the time the book comes out, people is ready because the

My book is called Balance:

Speaker:

first thing that any small publishing house ask you, funny enough is not how

My book is called Balance:

Speaker:

good you are at your job or how good writing is how many followers you have.

My book is called Balance:

Speaker:

That's interesting.

My book is called Balance:

Speaker:

Yes.

My book is called Balance:

Speaker:

So, and of course I didn't have followers I think I've got 400 or 500.

My book is called Balance:

Speaker:

So this is the first thing they are gonna, any publishing company they're gonna ask

My book is called Balance:

Speaker:

you about is how many followers you have.

My book is called Balance:

Speaker:

And if you gotta have a minimum of 3000 followers, they won't even

My book is called Balance:

Speaker:

contemplate choosing your book.

My book is called Balance:

Speaker:

It doesn't matter how good it is.

My book is called Balance:

Speaker:

So things to consider is do I want to self publish have control of my

My book is called Balance:

Speaker:

book or do I want to go with a big company, which means, think about

My book is called Balance:

Speaker:

three years and a half of waiting time.

My book is called Balance:

Speaker:

Okay.

My book is called Balance:

Speaker:

Plus, then, then publishing with them you will have a little money, but

My book is called Balance:

Speaker:

yes, you will be everywhere, you know?

My book is called Balance:

Speaker:

Or do I want to have more money, have more control and do things my way.

My book is called Balance:

Speaker:

That's one thing you need to think about then, um, if I'm

My book is called Balance:

Speaker:

writing a book what is it about?

My book is called Balance:

Speaker:

What's my message.

My book is called Balance:

Speaker:

Uh, how can I help?

My book is called Balance:

Speaker:

What is it that I'm helping with?

My book is called Balance:

Speaker:

What is the reason I'm writing these just for my own ego and satisfaction.

My book is called Balance:

Speaker:

So ask that as well, and you will come, you will give it much better message.

My book is called Balance:

Speaker:

Then market your book and find all your resources before, where

My book is called Balance:

Speaker:

before you've read, you finished writing your book, start telling

My book is called Balance:

Speaker:

everybody because it will happen.

My book is called Balance:

Speaker:

Things will happen.

My book is called Balance:

Speaker:

Um, understood and enjoy the process.

My book is called Balance:

Speaker:

You know, don't get caught into the writer's block.

My book is called Balance:

Speaker:

Yeah.

My book is called Balance:

Speaker:

We couldn't even tell you how many.

My book is called Balance:

Speaker:

meals I have burned while I was, while I was writing my book, simply

My book is called Balance:

Speaker:

because my head was not in the kitchen.

My book is called Balance:

Speaker:

You were there with my book, but I was having such a good time.

My book is called Balance:

Speaker:

So have a good time enjoy writing that book.

My book is called Balance:

Speaker:

Enjoy what you're saying, even if it is a bad story taps into that moment

My book is called Balance:

Speaker:

and make it about, I don't know.

My book is called Balance:

Speaker:

Yeah.

My book is called Balance:

Speaker:

Remember that.

My book is called Balance:

Speaker:

Well, you got, you will, if you, if you got something that you want

My book is called Balance:

Speaker:

to say, put it out for the world to say, share it with everyone.

My book is called Balance:

Speaker:

Thank you.

My book is called Balance:

Speaker:

And let's talk a little bit about coming back to your coaching business and how

My book is called Balance:

Speaker:

your book exists inside your business.

My book is called Balance:

Speaker:

Cause you mentioned one of the reasons for writing the book was that it is

My book is called Balance:

Speaker:

obviously accessible for everyone.

My book is called Balance:

Speaker:

Not everyone has the time for coaching kind of call coaching.

My book is called Balance:

Speaker:

Maybe even thinks they want or need coaching.

My book is called Balance:

Speaker:

So how do you think the book and your coaching services work together?

My book is called Balance:

Speaker:

Oh, very good.

My book is called Balance:

Speaker:

Um, I've been working as a coach for one, I'm a coach and

My book is called Balance:

Speaker:

I am an NLP trainer as well.

My book is called Balance:

Speaker:

I'm facilitator and I believe at the core my book is a tool for my clients,

My book is called Balance:

Speaker:

you know, to have, and we can work alongside it is a perfect compliment

My book is called Balance:

Speaker:

because we will talk in my sessions.

My book is called Balance:

Speaker:

Um, so I'll work either online or face-to-face I live in Brighton.

My book is called Balance:

Speaker:

I just have a client that he came from London.

My book is called Balance:

Speaker:

You know, they, when you really want this there's that excuses.

My book is called Balance:

Speaker:

I just have the client who came for London.

My book is called Balance:

Speaker:

So face-to-face of course I love it because I do a lot of, um, um, genetic

My book is called Balance:

Speaker:

coaching, integrative coaching, a lot of provocative coaching is quite fun

My book is called Balance:

Speaker:

and dynamic to have you face to face.

My book is called Balance:

Speaker:

I also do all online, sessions, you know, I see my clients

My book is called Balance:

Speaker:

online, very powerful as well.

My book is called Balance:

Speaker:

I've never let them sleep and then the book alongside it.

My book is called Balance:

Speaker:

So it's not a must to buy the book.

My book is called Balance:

Speaker:

When you come to me, it's a great tool to have because it's a good

My book is called Balance:

Speaker:

reinforcement, you know, to have.

My book is called Balance:

Speaker:

And I believe in much everything I talk about coaching sessions is here

My book is called Balance:

Speaker:

is the difference is obviously having.

My book is called Balance:

Speaker:

Having someone who is making you accountable for it, and I'm quite

My book is called Balance:

Speaker:

pushy, you know, I sort of put you on the spot and I'm not going to

My book is called Balance:

Speaker:

let you go until you have made that.

My book is called Balance:

Speaker:

So I, my sessions, uh, I take, try to say that my sessions are powerful, empowering,

My book is called Balance:

Speaker:

and they are long lasting and reinforcing that with the book is the way forward.

My book is called Balance:

Speaker:

And if you can't, if you can't come and see me, at least you

My book is called Balance:

Speaker:

got all the tools in there.

My book is called Balance:

Speaker:

So I do encourage people.

My book is called Balance:

Speaker:

If they can come and see me, I encourage them to take their own notebook.

My book is called Balance:

Speaker:

And to imagine that I am there, although they are their own coach, I

My book is called Balance:

Speaker:

have to take this very seriously and ruthlessly, ask questions all the time

My book is called Balance:

Speaker:

and explore, um, until remember that when you do the exercises that you

My book is called Balance:

Speaker:

can lie to a lot of people, but you cannot lie to yourself or not for long

My book is called Balance:

Speaker:

enough anywhere without having a lot of alarms in your body and your head.

My book is called Balance:

Speaker:

So be ruthless, be truthful, and really get a notepad pad

My book is called Balance:

Speaker:

and start doing the exercises.

My book is called Balance:

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And if you do, if you actually explore and you go deep into all the exercises, it's

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like being with me, my house, my kitchen.

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That's great.

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Thank you.

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Um, so what are your views on how writing a book can support your business?

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Because I can really see how your book is very integrated into you

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and what you do and what you offer.

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Um, do you have advice for others who offer a service and perhaps

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think, oh, I would quite like a book.

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I'm asking sort of, lots of questions here I realized, but really good to get

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your views on whether you think a book can and does support your business.

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Uh, definitely when I started to write the book, I had somebody

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came it to me and said, why are you putting so many tools in that?

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You know, you can don't say anything for me.

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You can charge a lot money for it.

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Why do you put so much?

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Um, and I was like, no, this is very, very important.

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Putting these in here, actually it shows you a tiny sneakers of

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what we can do together you know.

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So if you have a service base, um, maybe if you have a product, actually a business

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and you want to write a book on this.

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write it, for many different reasons, you're going to provide much better

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service because by you writing this book, you're going to have refine so much.

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What is it that you do and refine so much how it is you do it.

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And I have a confidence now that I can assure you.

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I didn't have five years ago, and I am a confident person,

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but it's a different confidence.

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That confidence is an inner confidence that, you know, no, no, I know what

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I'm talking about because I've taking every ounce of it and I have unfolded

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it unfolded, you know, and I have seen everything with a microscope

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is so actually it helps you to know better what you do, it helps you to

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know better how to deliver it in, in those you to know better yourself.

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And to know more will say here what the reader.

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So it helps you also to get into the mind of that person in front of you.

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So you, in times you become more empathetic, you know, I'm

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more understanding and less judgmental, I think for all the way.

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There's so many reasons why writing.

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I encourage everyone to have to write a book that compliments their business.

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And so don't fear that.

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If you write a book and you put in here just stealing from your own business,

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you are not, you are announcing.

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You are annoucing yourself.

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Thank you for that.

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I think that's great.

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And I think as well, that it gives people an opportunity to find more about you.

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And I guess in time it might be something that leads people to you

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because they might read your book.

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They get to know you, they get to know how you work, what you offer.

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And, you know, as you say, a book is, is more of a, it's a bit more accessible, but

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that doesn't mean that in your example, um, it doesn't mean that someone won't

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be ready for coaching in a month, six months a year, but they've read your book.

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They like you.

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They have an idea of how you work.

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So I think it makes sense from that perspective as well.

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And I'm not saying it's a reason, a reason to write book is to get business.

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I'm saying that probably that will be a result off.

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Absolutely.

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You do get business.

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I already got business on it.

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I already have people that, you know, read it and they said, well, I read your book

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and I think I could definitely need what you have because all Lloyd's is all there.

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Maybe they don't have the, the.

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They cannot do balance that well, you know, we all need help.

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We all need help.

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Everybody needs help.

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And if I want to become a better swimmer, I have to go coach that helped

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me how to become a better swimmer.

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Right.

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So I already had people that have come through to me when they bought the

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book and then realize that they have these cups and they want to go farther

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so they can maximize the life better.

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So definitely will bring you clients, even if it's not the reason why you

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do it, it's why most people do it.

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To be honest, they do it to bring clients.

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I, that wasn't my primary reason.

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My primary reason was the opposite to reach everybody that needed it.

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But I could see how that is bringing me a lot of clients that would have never

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sold because my clients are word of mouth.

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So by writing and writing a book, I can reach a much wider

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audience, you know, not just the.

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That he's telling his friend now she's amazing.

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You should go and see Marina, but actually he put us into his

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friend a book and he's got a little taster of all Marina is all about.

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And then they realize by reading this book that they have gaps that

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they even didn't know that they had or things they need to address.

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And then they go, actually, yes, I do need to go and see Marina.

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So don't think that you're stealing from your services.

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You are, you are the opposite you are adding.

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And definitely that will bring clients in a short or long run.

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Definitely.

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Yeah, absolutely.

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Cause I mean, there is a big difference between reading a

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book, which is quite passive.

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Even if you do take action, you know, you do what you get from

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working for someone else's the interaction, the accountability.

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So when I started this podcast, for example, I read a book

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about how to start a podcast.

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Everything I needed to start the podcast was in that book, but in

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the end I did a paid course because I needed the accountability, other

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people to work alongside, be able to ask questions like the accountability

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and that interactive element.

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Um, I could have done it all from a 10 pound book, but actually I'd rather pay

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more to have the experience of going through it with, with other people.

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Um, so yeah, I, I agree that I don't think you're taking anything away because

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I think the people who maybe don't want to, or can't afford to pay for your

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services, I think you offering them more by being able to give them a book, but

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people who may have come to you anyway, will still come to you anyway, because

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a book doesn't solve every problem.

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Yeah, absolutely not.

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But you know, when I did my NLP training, uh, as a trainer, I think

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I read this book about three times and I also download it in audio.

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And so I thought I knew it when I started the course, I realize I hadn't a clue,

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you know, and I've learned so much.

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I mean, we, we love we human need experience unless you have, the experience

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you don't have the learning right.

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So you become.

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Uh, doctoral?

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No, no.

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The four years that you've been studying with the seven years of being a, and

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you become a doctor when you actually there, you are doing the things and

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now when you have your practice.

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Um, so definitely by me being with a lady in her courses, my God.

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It was nothing to do.

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Like I was like, oh my gosh, how could I even think I knew it?

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The experience is everything you get to experience it.

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If you get to experience things you learn in knowledge, you have,

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but you're learning with your soul and you're learning with your body.

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Once you learn with the three parts that made you, you had your body and your

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soul, you can now say that you can walk the talk and you have integrated it.

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.And they said, go here and meet him.

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What you say.

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Uh, and would you do so in other words, when you read the book, it's

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just saying same, same, but when you actually experienced something with

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somebody, you can say, now I've got the knowledge and also the experience.

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So now I can walk the talk.

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So there's not, there's no wow.

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There's not comparison.

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I mean, the book is great, but way to me is the energy is the magic

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and when I have clients now it's absolutely magic they leave their house.

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They leave this house transform, honestly, transformed.

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Everything, changes about them, the energy level, their mood, the

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physicality, the way they move.

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Everything changes.

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So I definitely recommend you to come and see Marina in

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her house if you can, online.

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And of course, why not buy the book, buy the book for your friends and your

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children and you teenagers, you know, they are valuable tools in there.

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However, you can never substitute a book for, for the real life.

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Yeah, absolutely.

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So you have shared so much with Marina.

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Thank you so much, but I have one last question.

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That's okay.

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And this might be hard because you you've given us a lot, but what would your

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number one tip be for other authors?

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For the authors I think don't think about how much, how many books you're

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going to sell when you're write the book.

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Think about how much, how much better will I leave this planet when my book is out.

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And if you leave it tiny, even a tiny bit better, that was, but that's a

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perfect reason for your book to come out.

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Oh, I love that.

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Thank you.

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That's such a lovely note to end on.

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Thank you so much.

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Thank you.

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Thank you for having me.

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You're welcome.

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Thank you for your time and for everything you've shared.

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It's a pleasure.

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Thank you so much.

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Thank you so much for listening all the way to the end of this episode.

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If you enjoyed it, please do leave me a review that really helps

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other people to find this podcast.

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Make sure you subscribe so you don't miss any future episodes and

My book is called Balance:

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do tell your friends about it too.

My book is called Balance:

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If you think that they also might enjoy it, can find me@vickiweinberg.com.

My book is called Balance:

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There you'll find link to all of my social channels.

My book is called Balance:

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You'll find lots of more information.

My book is called Balance:

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All of the past podcast episodes and lots of free resources too.

My book is called Balance:

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So again, that's Vicki weinberg.com.

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Take care, have a good week and see you next time.