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Are you considering selling your products on Amazon? It’s a challenging process, and you might be feeling a bit stuck. Or perhaps you’re still contemplating it and unsure about the next steps. Hiring someone to assist you might not be feasible, either due to preference or budget constraints. That’s why I thought about how I can help.

This podcast episode serves as a great introduction to starting your journey on Amazon. In this episode, I guide you through everything you need to know to set up and start selling on Amazon. You’ll learn how to apply to become an Amazon seller, decide between fulfilling orders through FBA or FBM, and discover strategies to encourage those first orders once your account is set up.

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USEFUL RESOURCES:

Masterclass: How To Start Selling On Amazon

HOW I CAN SUPPORT YOU ON AMAZON:

I have written a blog post to accompany this episode, which you can read here

My Amazon launch package

Amazon Seller Central

GS1 Org – for barcodes

FREE AMAZON CHECKLIST

FREEBIE: How to Successfully Launch a Product on Amazon or Rescue One That’s Not Selling

Blog post about whether you should sell on Amazon

Blog post about writing product listings 

Podcast: Where’s the best place to sell your products online

Podcast: Should you sell your product on Amazon?

Podcast: Common Amazon issues and how to resolve them

Podcast: The tools I use to run my business on Amazon

HOW I CAN SUPPORT YOU ON AMAZON:

My Free Resources 

Is Amazon Right For You? Mini Strategy Session

Amazon Account Audit

Amazon Launch Package

Amazon Training Q&A Hour

Book a Power Hour with me

This episode is sponsored by Aubergine Legal

Do you sometimes worry that your business isn’t meeting all its legal compliance requirements and wonder if you are ticking all the legal boxes?  Are you losing sleep worrying about a piece of legislation that you might not be complying with?  Perhaps you need some help with your client contracts or your data protection compliance?  Or maybe you worry that your website doesn’t have the right documents or legal notices in the right place?  Perhaps you have a brand that you want to protect with a trademark?  

Do you want to outsource it all and eliminate your worries?

Then get in touch with Aubergine Legal, a friendly commercial legal consultancy.  Offering practical and clear commercial legal advice without the overwhelming legal jargon.  Taking the worry away and helping you to protect your business and minimise your risks. Aubergine offers a free initial 30 minute consultation if you have any questions or want to find out how they can help.

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Transcript
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Welcome to the Bring Your Product Idea to Life podcast.

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This is the podcast for you if you're getting started selling products or if you'd

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like to create your own product to sell. I'm Vicki Weinberg, a product

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creation coach and Amazon expert. Every week I share friendly,

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practical advice as well as inspirational stories from small businesses.

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Let's get started.

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Hello. Thank you all for being here, as always.

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So today's episode is actually a re release. I don't

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do many of these episodes. I like to record as much original content

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as I can. But the reason I wanted to do it is because I know

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that at the moment, you know, things are hard, money's quite

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tight, and all of us need to consider where and how and what

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we're spending our money on, especially when it comes to our businesses.

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And I know that some of you might be considering selling your products on

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Amazon, and perhaps you've got a little bit stuck because let's face

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it, it's not easy. Or maybe you're thinking about it, but you're just not quite

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sure what you want to do. However, you might not

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want to or be able to pay someone to do it for you.

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So I had a think about what I can do to help here. This

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podcast episode is a good introduction. I'm going to talk you through everything you

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need to do to get up set up on Amazon successfully. What you need

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to do know, have, and some of the checks you can go through before you

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do anything to check whether you know, Amazon would be a good place to sell

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your product. But I also ran a

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workshop or masterclass, I suppose we can call it back in

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April. So just over a month ago, which is all about this, it was how

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to get set up on Amazon without spending money on expert help.

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I recorded that masterclass when it was held, and I thought, you know

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what? That's something that might be really useful for anyone who wants to know a

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little bit more beyond what you get in this podcast episode.

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So that's now available via my website. I'm going to put a link to

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that in the bio for this episode. Show notes. Sorry, a link in

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the show notes for this episode, explaining exactly where you can get that.

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You'll also be able to find it on my website by going to the resources

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page. And, yeah, I just wanted to let you know that that was available if

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you listen to this episode and you still want to know a bit more, and

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of course, you can always get in touch with me, send me an email, or

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if you need more help, you can always book in a

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parale with me as well. But as I say, this episode I think is

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ideal if you perhaps don't want to do any of those things and you just

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want a starting point and someone to guide you through what to

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do. So that's what this episode is all about. As I say, it's an old

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episode, but it's still a good one, still all relevant. And do

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get in touch if you have any questions after you've listened. So I am going

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to stop now and introduce you to myself.

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So today what I want to talk to you about is getting set up on

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Amazon because, and I know you've probably heard me mention this

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before, it isn't quite as simple as deciding you're going to sell on

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Amazon, listing your products, setting everything up, sitting back and

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waiting for the sales to roll in. And I know that if you've listened to

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any of my podcast episodes, you've heard me say this before.

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However, I do think it should be easier than it actually is

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to get yourself started on Amazon. So actually take the practical

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steps you need to do to begin selling. So today I've decided to take you

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through everything you need to know, everything you need to do, everything you need to

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decide to make it as simple and transparent for you as I can.

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Because I know that selling on Amazon might be something you've been

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considering because it is a great opportunity for some businesses, not

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everyone. You can sell all over the world. You can reach

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customers that you might not otherwise have been know heard of you. It's easier to

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get people to a website. There are so many advantages.

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But I don't think you should believe all you hear or necessarily listen

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to all the hype because it's not necessarily right for everyone.

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And I always want to start and say that because before you

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start setting up an Amazon seller account and which we are going to talk in

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this episode in more detail about how to actually do that,

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I want to say, as I've, again, you've heard me say before, I don't

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want you to spend loads and loads of time doing that if it is not

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going to be the right marketplace, you, and if it's just going to be you

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spending your time, perhaps some money, if you work with someone to make

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it happen, then to find out that actually you'd be better selling your

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product somewhere else. So first thing I want you to do before you go,

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yes, I want to sell on Amazon. I'm going to follow all of these steps

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is spend some time looking into whether Amazon is the right marketplace for your

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product. So it is really great for some products, some

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businesses you might know, other businesses, maybe other businesses in your

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area or in the same category as you that are doing really well, but

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that doesn't mean that it's right for you. You

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can listen to some previous episodes I've done on how to research whether Amazon's

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right for you. And I'll link to all of these in the show notes because

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as you're going to hear, there's a lot of work to be done and it's

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going to take some time. So I think it's well worth spending a little bit

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more time figuring out if Amazon is the right marketplace for you, even if

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it means stopping this podcast episode here, coming back to a previous one,

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and having a listen. Remember, I also offer a service where I can

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help you work out if Amazon is the right place for you. You can also

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access that via my website, website vickiwineberg.com, or via the show

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notes. But let's say you're with me so far. You know Amazon is

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somewhere you want to sell. You decide it's right for you. You're going ahead.

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Let's now talk about the practical steps you'll need to take.

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So the first thing you need to do is to apply to become an

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Amazon seller. And I will say now, because I have this

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conversation at least once a week, this is something that I won't do for you

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and I can't do for you. I mean, I could do it for you, but

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I won't. Even if you booked my Amazon launch package, which is

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where I help people do all of the things I'm going to talk you through

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to get set up on Amazon. The one thing I won't do is set up

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your account because as you'll see when we go through this episode, you need to

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submit a lot of personal information, business information, financial information

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that I just don't want you to share with me. I do not need to

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be privy to all of that for your own privacy.

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I say do this bit yourself, saying that. I mean, if you

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were to book a launch package with me and you wanted help here, we could

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add absolutely get on Zoom and we could talk through this whole

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process together. The process of actually applying for your seller central account,

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that's the only bit I won't do. But we can do it together on Zoom

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and you can just turn the screen off when you're putting in your personal

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information. That's absolutely fine. But what I will never do for

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anyone is ask for all this personal information to go and set your account

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up because you don't need to. This is something you can do. What I can

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do, however, once your account is set up is help you with all the decision

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making, give you advice on what I suggest, write and set up fantastic

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product listings. Everything else I can and will do.

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So the first decision you need to make before you go ahead and

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set up your seller central account is what kind of account do you

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need? So you can get a professional selling account which is pound 25 plus

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VAT a month. So that's pound 30. You don't need to work that out. And

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it is well worth it if you are able to have this sort of account

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because you can run ads to your listing and you can sell higher volumes

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if you don't want to spend the 30 pounds a month initially, there's also a

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free individual selling plan, but that's capped at 35 sales per

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month. So basically if you sell 35 items in a month,

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your listings are then becoming inactive or you have to upgrade to the paid

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plan. If you want to, you can start with that and then you can upgrade

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at a later date. Absolutely no reason you can't. You can also start

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with a professional account. So that's a paid plan and then downgrade. So you do

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have the option there. And if you decide to upgrade or downgrade, that happens

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immediately. Even if you're selling, maybe as a hobby

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or something you're doing on the side, I do usually suggest getting a professional account

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as without it you won't have the buy box. So what the buy box is,

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easiest way to explain is when you go onto any listing on Amazon to buy

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it. And then there's that big orange box that says buy now. It either says

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buy now or rather car, I forget which it says. And

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basically depending on what you're buying. So in your

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case, this probably won't be applicable because you will probably be the

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only person selling your product. But let's say a popular product,

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maybe a Lego item, lots of people might be selling

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it. Only one person. When you click add to

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cart, only one person gets that sale and that's a seller who has what's called

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the buy box. To see all the other people that are selling that product and

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perhaps you want to check out their prices and their reviews and things like that.

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You would have to click other sellers for this item, which is like a drop

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down below the buy box. If you have a free Amazon

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account, you will never get the buy box. So if you're in a

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position where you are one of lots of sellers selling a product. That's a bit

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of a problem because you're never going to get that box. Also,

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even if you're the only seller of a product, because you're selling your own products,

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someone will still have to click on the offers for that

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product to be able to add your item to their cart. So basically, what

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I'm trying to say is, in a very long way, if you don't have the

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buy box and even if you're the only seller of that listing, you're not going

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to have the buy now button. There's an additional step. Someone has to go for

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you to buy. And as we all know, the more things you ask people to

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do, the higher the chance of them dropping off. So

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if you can afford it, I would say get the professional selling

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account. Also, you can't do any Amazon advertising without it. And

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that might not be something you want to do, might not be something you've been

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considered. But as we'll talk about later, you are going to have to do something

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to get initial traffic to your listing. And advertising is a good

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place as any if you can afford to. And also finally, I should say that

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if you want to sell in the handmade category, you need an Amazon

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professional selling account. You can't sell in handmade with a free account, so

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that's worth you knowing. So in terms of how to sign up to Amazon Seller

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Central, and remember, this is the only bit that I don't do

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people. So you'd go to the Amazon seller Central site. This will be linked in

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the show notes this episode, and you click on the orange sign up button and

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this will take you to registration page. What you need to do here is

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enter your email address and create a new seller account.

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One thing that's worth knowing is that if you have a personal Amazon account, so

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maybe the one you use for shopping, you can use that email address,

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but that will mean that your personal Amazon address and your

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business Amazon account will be linked. So if you had a

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problem with one, it would affect the other. I suggest

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using your business email address for your Amazon selling account. Or if

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maybe you don't have a business email address, just use a different one

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just to keep the two separate. Perhaps I'm being overly cautious here,

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but I do think it's a good idea because I do know people who've gone

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through problems getting their account verified on Amazon, which we'll talk about

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in a moment. And that's actually affected the account they used to to shop with

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as well. And that's not what you want. I mean, I would hate to get

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locks out of Amazon. I don't know where I would buy anything. So

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don't do that. So what you'll need to set up your Amazon selling

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account because I think it's good to have all this to hand when you go

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in to do it is a chargeable credit card, so that's where they can bill

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you for any advertising for your account fees. If

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you're getting a professional account, you will need a passport or

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some sort of national id so they can verify you are who you say you

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are. If you are a company, you will need your company registration

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details. You also need your vot details if that's applicable for you.

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It's perfectly okay to be a sole trader, by the way, so don't worry if

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you're not a company. But if you are a company, you'll need those details

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handy. You will need a phone number Amazon can contact you

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on. You'll also need to provide your name and your address and

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those kind of details. And you have to provide your bank account

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details so you can get paid when you start making sales. Once you've

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entered all of your personal billing information, the next thing they'll ask you

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to do is to name your store. I suggest if you have a

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business set up that you call it your business name. If you don't have

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a business name, call it something that makes sense.

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You can change this down the line if you set up. I had a

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client who set up their store in the name of their

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business, which wasn't the same name as the brand on their products.

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A couple of years down the line, he wanted to change, to align it. We

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did manage to do it. But with Amazon, something to know

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is that it's always better to do what you can at the start

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because it's always quicker to do it at the start than it is to go

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and change anything. Anything can be changed, but nine times out

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of ten is a hassle when it takes longer than it should. So have a

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good think about what you want to name it right at the outset. So the

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next step is verifying your account. So what this means is once you've

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submitted everything you've been asked for, expect an invitation to a video

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call with Amazon to arrive. So they'll email you with a

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link. I think you get a booking link to book in the call and then

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you just have a quick video call with them. And this is what

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they use to verify that you are who you say you are. You

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will be asked to bring something along to that call

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and you'll be told in advance what it is. So for example, they might say,

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can you bring along your passport so you can hold it up and we can

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sort of look at you next to your passport? I can't tell you exactly what

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they'll ask for because it does seem to vary

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depending on what you've submitted already. But basically this is just to

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verify that you are the person who you said you were when you were setting

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up the account. So that is the kind of id you'll be need to bring

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along. Know that it's not uncommon for ids to be

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rejected or for your business information to be questioned

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or to be asked for additional information when you're setting up and verifying your

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account. Maybe they won't like the bank details. Maybe they won't like

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the credit card you've used. Just to

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let you know this in advance. I would say at least 50% of the time

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when I work with a new client or setting up their Amazon account, we run

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into these kind of issues. So please just, my best advice is

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please just provide whatever you're asked for as soon as you can and be

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patient. It is so frustrating. I know it is.

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Plenty of times people say to me, Vicki, I just want to give up. I

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don't think I'm gonna bother. It's so, you know, so annoying. But honestly, you're so,

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so close. Just send whatever they need to be sent. If

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they don't like your credit card details, try a different card

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if you know whatever it is. And I have an

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episode all about dealing with Amazon seller central support, which is well

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worth a listen because even at this early stage, things can crop up. And I

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would just say that my best advice always is if you can get

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someone on the phone, because the support you get on the phone is, in my

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opinion, much better than the support you get over email. So if you can get

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someone on the phone, they're usually pretty helpful with this kind of straightforward

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stuff and you should get it sorted. And of course, if you run into any

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big issues, you can always contact me vickywineberg.com love

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to help you out. So once your account is verified and

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you have an active account, the next decision you need to make is

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whether you're going to fulfil orders via FBM, which means fulfilled by merchant,

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which in a simple term means that you handle

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the shipping and storage of your products yourself, or FBA, which

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stands for fulfilled by Amazon. And this is where you send your stock into an

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Amazon warehouse and they store the stock and then fulfil your orders

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for you. I actually suggest doing both if you can, not

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to avoid you making a decision, but, well, for a couple of

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reasons. One is that it avoids you having to

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send large amounts of stock into FBA, first of all, because as you

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probably know, you're going to pay for Amazon to hold your stock and you're going

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to pay for them to dispatch orders. Now, it might be that you're

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not quite sure what the fees will be because you can get an estimate of

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this before you start selling, but you might not be sure what they'll be and

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how it impacts your margins. So you might not want to send in

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loads. I never suggest sending lots of stock into FBA initially because

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you don't know how fast it will sell. And that's the other thing. If it

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ends up not setting and selling as quickly as you thought it might. What you

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don't want is to be paying FBA storage fees for stock sitting in

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an Amazon warehouse, not if you can avoid it. For the first

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product that I sold, I actually think I sent something like 500 units into

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Amazon. And yes, they did sell, but I didn't take into account that for the

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first couple of months, sales weren't quite where I'd like them

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to be. It does take some time to build up on Amazon, which we'll speak

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about a bit later. And so I ended up having to pay some long term

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storage fees and they are not cheap. So just

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bear that in mind. I would not suggest sending all your stock into Amazon if

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you absolutely, absolutely don't have to. And the other reason I think

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it's good to have an FBA and an FBM offer is that if

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you are using, let's say you are using FBA, it's going great. The

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money side works out, you're super happy with it, but

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you run out of stock because you actually, you know, you have to be sending

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in your stocks to FBA Amazon to fulfill. Let's say your FBA

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stock runs out if you have an fBM. So that's an offer where you're

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fulfilling orders yourself as a backup. Because the prime offer will always

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be the default on the buy box. They always default to the prime offer.

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But let's say that FBA stock runs out. It's a busy time of year, so

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maybe it's just before Christmas and it's going to take a while for your stock

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to get to the warehouse, get checked in, you'll still be receiving orders

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because you have an FBM offer and you're not going to lose your sales

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ranking. And what that basically means is every time you go out with stock and

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someone can't buy your product, presumably they

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may be buying a similar product to yours, which means that other products

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in your category are going to start ranking higher, which means they're going to be

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more visible to customers because Amazon loves products that sell.

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And obviously if you don't have stock, you can't sell. So that's a pretty long

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winded way of saying if you can do both, it's actually

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pretty simple to do. You just set up duplicate listings for all your

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products. One is FBA, one as FBM, and you just make sure you use the

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same product identifier. If that makes no sense to you, do not

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worry. If you choose to work with me, I can handle that

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for you. And even if you don't, you can always ask me what on earth

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I mean here and I can explain it in a much more succinct way.

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If you are using FBM, one thing you'll now need to do. So

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now you have your Amazon account set up is to set up your shipping settings.

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So you need to tell Amazon which shipping method or methods you'll be using because

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you can choose more than one and where you will ship to. So which countries

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and regions. So Amazon can use that information to calculate

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when orders should arrive with customers. So as you'll probably see when you go to

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buy anything on Amazon, it comes up with an estimated delivery and

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that is based on either. If you know if it's an FBA order, then

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Amazon know that themselves. If that order you've placed

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on Amazon is FBM. Remember, you can't always tell at the checkout

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stage. Amazon will be working out when that order will arrive

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on you based on the shipping method that seller uses and how quickly they

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dispatch their products. So this is something else you can tell. Amazon

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is which days you fulfill orders. So for example, you might fulfil

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orders seven days a week or maybe just Monday to Friday. So you

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have those options and you can also add in a handling time if

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needed. So for example, if you know it takes a few days to make your

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product or pack your products, add this in so you don't get pinned,

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penalized for shipping orders late. So, for example, I work for a company

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who sells duvets and all of their duvets are hand

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stuffed as the orders come in, which is lovely because

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they're pretty much spoken, made to order. They're not sitting in

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a warehouse, they're actually filled as each customer orders

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them. So they have to add a little bit of a handling time in because

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they're not dispatching same day, they can't because they have to finish off the duvet

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beautifully ready and then pack it ready to send to the customer.

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My final point I will make on FBM is that if

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you can always offer free shipping to match the prime offer,

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and this is so that if your order, as I say, if your prime order

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goes out of stock, you've got a comparable offer. It also means for those

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customers that don't have Amazon prime, they're not getting penalized for not having

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prime because they can still order from you. It might take a few more days

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to get to them, but they're still not paying for shipping. Obviously this isn't compulsory.

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This is just my view. If you plan on using

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FBA so fulfilled by Amazon, you will need to set up a shipping

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plan. You need to let Amazon know what you're sending them. So

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how many of each item, where that stock is coming from,

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because that helps them work out which warehouse they're going to allocate it to, the

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sizes of each individual item and for the boxes you're

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sending them in. So you might say I'm sending in 100 products, I'm

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sending five boxes of 20. I had to work out the revs there.

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And this is, you know, the dimensions in the way to each of those boxes.

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You'll then get some labels which you can print, arrange for your stock to be

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collected from you and then it gets delivered into Amazon and goes,

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gets checked into the warehouse. You can't do any of

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the above without having product listings. However,

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I spoke about shipping now because that's a decision that I think it's worth you

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thinking about. But to actually get your FBA shipping

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plan set up, you would need to have some product listings in place. So that's

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the next thing to do. And I should say we are almost there.

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So you'll need to create your new listing in Amazon seller Central, which is the

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seller portal we've been talking about. And this listing will display

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on the live Amazon site. So the one that customers see once you have stock

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in place. And by having stock in place, what I mean is

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you can either manually tell them the number of items that you have, you, you

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can sync with your stock in some way. So for example, if you have a

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fulfillment center, they may well have some sort of software that syncs with

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Amazon. Perhaps your website does that say, for example, I know,

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Shopify has plugins that syncs with Amazon so your inventory is

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synchronised. Or maybe you're going to send stock in via FBA.

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I've spoken a lot on previous episodes about researching and writing

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product listings, so I'm not going to go into it in great detail here

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you can find blog posts and podcast episodes on this subject

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and I'll link to all of those in the show notes for you. So what

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you'll need to list your products, let's talk about that. So the first thing

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obviously is a complete, well optimized product description text.

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So the format for Amazon is a product title, five bullet points and some

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descriptive text as a minimum. If you decide to apply for Amazon

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brand registry, you have a few more options and we're going to talk about that

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in a few minutes. You also need a string. Well, you don't need, but I

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suggest you have a string of Amazon specific sites, search terms or keywords

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which are used in the back of your listing to help with SEO. And

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as I say, I think it's well worth listening to an episode on

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writing product descriptions for Amazon because that will explain all of that in a lot

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more detail. You will also need some great

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photos. So the one image you definitely, definitely need for selling

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on Amazon is the main image, which has to be the product alone.

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So not showing anything at all that isn't sold with it, even if it's your

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hand sort of holding the product or anything like that, that isn't

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allowed. On a plain white background with no text and no

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logos, this is the one image you absolutely have to

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have. I also suggest a variety of other shots. So lifestyle

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style shots, maybe infographics, depending on your product.

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The other thing you will need is the brand name for your

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product and this might be the name you set your account up with, but it

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doesn't need to be. Do know here that you might need to

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apply for approval to sell under your brand name. This might sound daft

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because this is your brand. You're probably the only person using that brand

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name on Amazon. By the way, that is something worth checking before you get started.

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This is a really straightforward process and generally involves

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providing your website, if you have one. So a link to your website and

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photos of your product showing the brand name. If you don't have this, don't

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have panic. You can get in touch with me. I'll do my best to help

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you. You can also ask Amazon what else you can provide just to verify that

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is your brand name, but generally providing that you're not trying

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to sell under, I don't know, lego like as I said earlier, or

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somebody else's brand name. You should have no problem assuming this is your

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product and your brand. I can't see you're going to have any

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issues selling under that brand name. But just know it might take

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a day or two for you to get approval. So do build in a little

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bit of time. The next thing you need to sell on Amazon

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is a barcode. So you will need one barcode

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per sku listed. So what I mean by this is, let's say you sell one

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product in five colors, you will need five separate barcodes.

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The only place you can buy barcodes from to use on Amazon is

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GS one.org dot uk. So GS one

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is the only place that you can buy barcodes that Amazon

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will accept. You used to be able to get them on. I think you can

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probably buy, you better buy them on Amazon, but you could buy them on ebay,

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you could buy them all over the Internet. But any barcodes that are not bought

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from GS one will not be accepted. So please, please, please do not try and

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save money to buy them anywhere else. Know that

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if you're selling a book, you'll need an ISBN rather than a barcode. And if

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you're selling handmade products, you can apply for a barcode

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exemption. It's actually called a GTin exemption where

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you just say to Amazon, look, these are handmade products, they're not going to have

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a barcode on them. And nine times out of ten, if you

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apply for that, it will be approved. So don't panic as well. If

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you're selling handmade products and you think, I don't need barcodes, I don't have

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barcodes, you don't always need them. And then the final

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thing you may need, and you might not, but you may, is a safety

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data sheet. I'm only mentioning it here just so you don't get scared if

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you are asked the one and you think, oh, Vicki didn't mention that. So what

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this is, is that there are certain products. So toiletries,

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cleaning products, perfumes, beauty products, for

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example, that's not a definitive list. Require a safety

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data sheet submitting before you can either sometimes before you list

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the product, but usually it's before you send them in for FBA.

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And what, what a safety data sheet is, is just something that explains

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exactly what is within that product. So Amazon can assess whether that's a

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product for them that's safe for them to have in their warehouses.

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You can do a bit of research before you set your product up to help

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you understand whether this is required or not. I would guess if

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you're selling a product that requires a safety data sheet, you probably already have a

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safety data sheet. If you don't know what safety data sheet is, it's

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probably, I hope, because you don't need one.

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But again, if you're not sure, this is something you can always go back to

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your manufacturer on. Also note, while we're talking about this,

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that some products and categories also require approval to list.

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You can check this out before you start because that might be an additional step.

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Usually if you apply to sell a product under a certain category, you will get

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approved. It's quite rare that you don't. But

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I mention it because I just want to make sure that you're building in time

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to do all of this and know that sometimes things can crop up that you

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just don't see coming. It always really worries me when someone comes

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and says, I want my products on Amazon and I need it done within a

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week because I have to tell people I can do my best to make that

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happen. In fact, getting your product set up on Amazon, even if

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it's researching, writing the product listing in theory, let's

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assume that I'm doing it for you, assuming I'm not, you

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know, super busy with other work. Yeah, I can do it within that time, but

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things can come up on Amazon. You might be asked to go through

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additional steps, jump through additional hoops that add on a little bit of

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time, and there is nothing that I or anyone else can do about that. So

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the best advice I can give you here is start before you think

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you need to. Even if you get your listing up on Amazon before

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your stock is ready or before you're ready to send

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in anything to Amazon, just start the process as soon

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as you can is my best advice here. I mentioned

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Amazon brand registry earlier, so I'm just going to tell you very quickly what that

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is. So if your brand has a pending or registered

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trademark in the country in which you wish to enrol, you can apply

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for Amazon brand registry. So this is something that's free and

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it gives you access to additional features on Amazon which are only available through brand

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registered sellers. So for example, the ability to set up

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a content which is something you might have seen on Amazon listings when you've been

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shopping, it basically means that when you scroll through the listing, you might

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see additional images, you might see Q and A's, you might see

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comparison charts. All of that is a content and you can only

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use that if you're brand registered. You can also set up an Amazon

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storefront. You have more advertising options and you also have better protection

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for your brand on Amazon. So if someone else tried to sell

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your product or maybe try to edit your product listing, for

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example, you are protected against that better if you have brand

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registry. So finally, because I know I've rattled through

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quite a lot in this episode, let's talk about what happens next.

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I can't say this enough. Please do not do all of this work. Sit

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back and wait for the sales to roll in because you're still only halfway there.

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Well, maybe not, maybe three quarters the way they're not halfway. But as

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your listing is going to be brand new, as you've heard me say before, it's

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not going to be that easy to find and you will still have to do

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something to drive traffic to your listing or listings or they

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won't be found. And all that hard work you've done has been for nothing. If

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you can afford to, I would suggest allocating a really small amount of

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money. I mean, even if it's two pound, three pound, five a day and

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whatever you can afford for Amazon sponsored products, products, which is their pay for click

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advertising platform, I find that usually works really well.

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And as I say, you don't have to start by spending a lot of money.

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You can start on a couple of pounds a day and as you start getting

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a return on that, you can maybe put the budget up or

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you can drive external ads to Amazon if you prefer, or because you might

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not want to spend any money at all, you can do something for free.

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So free options are things like using your email

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list to get people over to your Amazon listing, using social media

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to spread the word, telling friends and family, asking them to share your

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listings, whatever it is. I guess the bottom line is

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you need to do something and it can take some work to get those

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initial sales, but it really will be worth it. Think of all the work you've

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put in to get your listing set up in the first place. Honestly,

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it is worth spending a little bit more time and effort on

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getting those first sales because once you get the first sales, all

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the others become a little bit easier. I promise you, you know that

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it is the first sales that are the hardest to get and things will get

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a lot easier from there on in. So obviously if you need any

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help with any of this, you can reach out. It's

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vickiwineberg.com. You can also contact me via link in the show

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notes. I also have a fantastic checklist, which is a

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completely free checklist that talks through everything you need to know and have to get

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set up on Amazon. So basically everything we've spoken about here and

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again, you can get that via the show notes. So thank you so so much

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for listening all the way to the end and take care and I

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will see you again next week for another great episode.

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Thank you so much for listening right to the end of this episode, do remember

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that you can get the full back catalogue and lots of free resources on on

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my website, vickywineberg.com. Please do remember to rate and

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review this episode if you've enjoyed it, and also share it with a friend

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who you think might find it useful. Thank you again and see you next week.