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Lianne Harris of Pinned Social helps small businesses increase sales and website traffic by building brand awareness on Pinterest.

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Today on the podcast I’m talking to Lianne Harris of Pinned Social. Lianne helps small businesses increase sales and website traffic by building brand awareness on Pinterest.

I’ve wanted to have a Pinterest expert on for quite some time because I’ve heard it’s a great place to promote and sell products. Lianne is going to tell us all about Pinterest, why your product should be there, and how to best utilize it, to get people over to your website and ultimately sell your products.

Listen in to hear Lianne share:

  • An introduction to herself and her business (01:08)
  • What Pinterest is and how you can use it (01:45)
  • How Pinterest can be used by different types of business, from product to service to bloggers (05:49)
  • Why you should use Pinterest if you have a product-based business (07:14)
  • How to set up an account (9:58)
  • How to research keywords (11:35)
  • How to use different boards (12:34)
  • How often you should be pinning (18:47)
  • How to use analytics (22:37)
  • Whether you should repin other people’s content (23:53)
  • How to create the best visuals for pins (32:37)
  • The to write pin descriptions and use keywords (39:48)
  • Pinterest ads (43:40)
  • Her top Pinterest tip (51:23)

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Transcript
Vicki Weinberg:

Welcome to the, Bring Your Product Ideas To Life podcast, practical

Vicki Weinberg:

advice, and inspiration to help you create and sell your own physical products.

Vicki Weinberg:

Here's your host Vicki Weinberg.

Vicki Weinberg:

Today, I'm speaking with Lianne Harris.

Vicki Weinberg:

Lianne helps small businesses increase sales and website traffic by

Vicki Weinberg:

building brand awareness on Pinterest.

Vicki Weinberg:

Um, I've wanted to have a Pinterest expert on for quite some time

Vicki Weinberg:

because I've heard it's a great place to promote and sell products.

Vicki Weinberg:

Um, had a little go myself a while ago didn't really know what I was doing.

Vicki Weinberg:

And so I thought let's find an expert.

Vicki Weinberg:

So Lianne is going to tell us all about Pinterest, why at your product should

Vicki Weinberg:

be there and how to best utilize it, to get people over to your website

Vicki Weinberg:

and ultimately to buy your products.

Vicki Weinberg:

So I really hope you enjoy this conversation with Lianne, and

Vicki Weinberg:

I'd love to introduce you to her.

Vicki Weinberg:

So hi Lianne.

Vicki Weinberg:

Thank you so much for being here.

Vicki Weinberg:

Could you start by giving an introduction to yourself,

Vicki Weinberg:

your business and what you do?

Lianne Harris:

Yep.

Lianne Harris:

I'm Lianne Harris.

Lianne Harris:

I, um, I run Pinned Social.

Lianne Harris:

It's a Pinterest and social media management company.

Lianne Harris:

I do specialize in Pinterest and I help small businesses, um, with getting their

Lianne Harris:

brand out there and get people to see them and hopefully convert into sales.

Vicki Weinberg:

Perfect.

Vicki Weinberg:

Thank you.

Vicki Weinberg:

So we were just talking before we recorded that I am a bit of a Pinterest beginner.

Vicki Weinberg:

I've used it like.

Vicki Weinberg:

You know, to, to home decoration projects over the years, I dabbled in using it

Vicki Weinberg:

for my products business didn't really know what I was doing and gave up.

Vicki Weinberg:

So I'm coming to this as a complete novice.

Vicki Weinberg:

So can we start with an introduction to Pinterest what it is and how people are

Vicki Weinberg:

using it, because I'm sure that people are using it in many more varied ways.

Lianne Harris:

Yeah.

Lianne Harris:

So Pinterest is a visual search engine.

Lianne Harris:

So just like, um, Google and YouTube.

Lianne Harris:

So YouTube obviously is all videos.

Lianne Harris:

Google, you can literally find anything.

Lianne Harris:

So Pinterest is, uh, it was predominantly just images, but

Lianne Harris:

we do also have, um, videos.

Lianne Harris:

That's now starting to creep into there as well.

Lianne Harris:

Um, Essentially people that we spoke about earlier um, think

Lianne Harris:

it's just about finding recipes, home, um, inspiration and fashion.

Lianne Harris:

Um, but products can actually be purchased through there as

Lianne Harris:

well as looking for services.

Lianne Harris:

Um, people, anything that people want to look for, you can literally find, um, just

Lianne Harris:

look in the search bar and just typing the word isof what is that you're looking for.

Lianne Harris:

And you'll be able to find your answers that.

Vicki Weinberg:

Okay, thank you.

Vicki Weinberg:

And so are people using it for more than just recipes and fashion ideas?

Vicki Weinberg:

Are they using Pinterest for?

Vicki Weinberg:

Um, not, probably not quite as exactly the same they're using Google, but are they

Vicki Weinberg:

using it for wider range of things now?

Lianne Harris:

Yeah, so we found that during lockdown and since then

Lianne Harris:

people have gone there, um, for ways to try and help with their mindset.

Lianne Harris:

So Pinterest seems to be very much a place where.

Lianne Harris:

Um, it's trying to be more eco-friendly and mindful.

Lianne Harris:

So anything that you want to go to maybe just to practice yoga or things

Lianne Harris:

like breathing techniques, it's all become very, as people would say woo.

Lianne Harris:

In that sense.

Lianne Harris:

So if it's become very mindful of the way people are feeling and trying to

Lianne Harris:

push that kind of the wellness and.

Lianne Harris:

But then I'm trying to think of great being sustainable and

Lianne Harris:

living in that eco kind of sense.

Vicki Weinberg:

Yeah, that makes sense.

Vicki Weinberg:

I get the impression actually from just the very little I've used, then it seems

Vicki Weinberg:

to be quite a positive place as well.

Lianne Harris:

Yeah, no, that's it.

Lianne Harris:

That's exactly.

Lianne Harris:

They're trying to make it all positive.

Lianne Harris:

They, um, they've done a lot in the sense of they've found the ability

Lianne Harris:

to do anything in terms of dieting.

Lianne Harris:

In the sense of trying to push the dieting products.

Lianne Harris:

So obviously if you want to do healthy lifestyle and

Lianne Harris:

healthier recipes, that's okay.

Lianne Harris:

But when it comes to pushing the, like the diet pills and all things

Lianne Harris:

like that, so they want it to be all positive about feeling good.

Lianne Harris:

But they've also stopped in terms of anything with the teenagers, looking

Lianne Harris:

at it, um, anything explicit in terms of depression, um, and that kind of

Lianne Harris:

the darker route they're trying to encourage the positivity in mental health

Lianne Harris:

rather than allowing and encouraging people to search for the darker side.

Vicki Weinberg:

Yeah, that makes sense.

Vicki Weinberg:

And in the simplest terms, I guess a pin is an image, isn't it, or

Vicki Weinberg:

a video that then links through to a web page or somewhere else.

Vicki Weinberg:

Is that thinking about it perfectly yet?

Lianne Harris:

So essentially.

Lianne Harris:

Pinterest started off just like a pin board.

Lianne Harris:

So like you would at home, like an inspiration thing that you

Lianne Harris:

literally just pin it and that would be what it looks pretty.

Lianne Harris:

Um, but when you actually click on the image or the video, not only does

Lianne Harris:

it have an actual description, so it gives you more information and little

Lianne Harris:

bitesize element, but by clicking on that then takes you to a website.

Lianne Harris:

So obviously in terms of business, that's amazing because you're then

Lianne Harris:

potentially getting someone to then look at everything on your website.

Lianne Harris:

So as long as the image is good and it's eye catching and it's pleasing, um,

Lianne Harris:

that's going to help with, a sales funnel.

Vicki Weinberg:

Perfect.

Vicki Weinberg:

Thank you.

Vicki Weinberg:

And we'll talk a little bit more about how to make your pins look good later.

Vicki Weinberg:

Um, obviously this is the podcast for product businesses, but, um, just,

Vicki Weinberg:

you know, it's covered us off as well.

Vicki Weinberg:

Cause I think it's good to know.

Vicki Weinberg:

Do people look for services on Pinterest or is it mainly products?

Lianne Harris:

People look for services.

Lianne Harris:

I have a, um, a photographer client and she's also local.

Lianne Harris:

So, which is perfect because the amount of people that say, oh, well, I only

Lianne Harris:

deal with local clients, Pinterest isn't for me, that's not the case.

Lianne Harris:

Even if you're a product based, the only deal with a local

Lianne Harris:

area its all about using.

Lianne Harris:

Um, your keywords, which is essential, just like it is with your SEO, for Google.

Lianne Harris:

You need to use that, um, when it comes to using your pins, because then you

Lianne Harris:

can kind of home in, um, kind of thing.

Lianne Harris:

You can also use it if you're a blogger.

Lianne Harris:

That's how I actually started off using Pinterest.

Lianne Harris:

Um, so as a blogger, obviously blog posts are amazing, but they're

Lianne Harris:

not the be-all and end-all anymore being a service or a product base.

Lianne Harris:

Um, you could just utilize what your products.

Vicki Weinberg:

That makes sense.

Vicki Weinberg:

Thank you.

Vicki Weinberg:

We'll talk, we will definitely talk about keywords a bit later because I really

Vicki Weinberg:

want to dig into those and what you said really makes sense because people talk a

Vicki Weinberg:

lot now about repurposing content and I guess creating a Pin for your blog post

Vicki Weinberg:

is just another way of repurposing it and get it in front of different people.

Vicki Weinberg:

So why is Pinterest, um, good for product businesses and what

Vicki Weinberg:

are some of the opportunities?

Vicki Weinberg:

So how, how might you use Pinterest as a product business

Vicki Weinberg:

and why is it a good thing to do.

Lianne Harris:

Well, it's evolved from a website, as I've said, that

Lianne Harris:

was essentially a pin board, but Pinterest is actually the third

Lianne Harris:

largest search engine in the world, um, behind Google and YouTube.

Lianne Harris:

So that just shows how amazing the Pinterest is and how vital it

Lianne Harris:

can be to a marketing strategy.

Lianne Harris:

Um, But there's a shopping integration feature that they now have, um,

Lianne Harris:

that I think it's Shopify in the UK.

Lianne Harris:

Um, as long as you've got Shopify, then you can then connect it and

Lianne Harris:

you can, it's just like Instagram.

Lianne Harris:

You can't purchase literally direct through the platform, but it'll direct

Lianne Harris:

you immediately to that product.

Lianne Harris:

So you can then buy, um, but you can upload your catalog.

Lianne Harris:

So if you look at New Look on Pinterest, it will show you that there's a.

Lianne Harris:

The front cover.

Lianne Harris:

When you click on their profile, it's going to have the shop feature first

Lianne Harris:

that's immediately what you see.

Lianne Harris:

And they categorize it.

Lianne Harris:

What the different types of clothes like trousers, men's women, children.

Lianne Harris:

And so it's so much easier for the user to go and see what is that they

Lianne Harris:

want to buy, rather than having to trawl through all of these people's

Lianne Harris:

pins to potentially find some.

Vicki Weinberg:

Yeah.

Vicki Weinberg:

And what if you don't have Shopify, can you still link free to like a sales

Vicki Weinberg:

page on your website, for example?

Lianne Harris:

Yep.

Lianne Harris:

There is a thing called rich pins.

Lianne Harris:

Um, so essentially pull through the information from the website.

Lianne Harris:

So if you were to type in a URL for say a silver necklace that you sell.

Lianne Harris:

It will, because you've got this thing called rich pin

Lianne Harris:

set up, it will pull through.

Lianne Harris:

So if you have a special offer, say for black Friday, um, or for

Lianne Harris:

Christmas or Valentine's day, whatever, it'll pull through that

Lianne Harris:

discount automatically for you.

Lianne Harris:

And then when it goes back to full price, it will then automatically

Lianne Harris:

go back up to full price.

Lianne Harris:

So you don't have to do anything other than just pull

Lianne Harris:

through the image in the URL.

Lianne Harris:

So it's fantastic

Vicki Weinberg:

That's really clever.

Vicki Weinberg:

And that was called rich pins.

Vicki Weinberg:

Did you say, and is that something that you have to set up or is that

Vicki Weinberg:

something that's in Pinterest already?

Lianne Harris:

Um, you need to claim your website in your settings and then

Lianne Harris:

it'll give you a bit of HTML that you need to just put into your website.

Lianne Harris:

Uh, but as soon as that's put into your website, it will just do it for.

Vicki Weinberg:

Okay, well, that certainly sounds doable.

Vicki Weinberg:

Um, so let's talk a bit more about setups.

Vicki Weinberg:

So what are the basic things you need to do?

Vicki Weinberg:

So if I wanted to set up a Pinterest account for my products today, what,

Vicki Weinberg:

you know, what are the things I need to, um, what are the things I need to do?

Lianne Harris:

Um, make sure it's a business account.

Lianne Harris:

for sure.

Lianne Harris:

Create, um, pin boards.

Lianne Harris:

So what I normally say, think of the 10, most important elements of your business

Lianne Harris:

that you need to create the boards.

Lianne Harris:

Um, and then if you create pins, so you need to think of the products that

Lianne Harris:

you want to push that are, whether it be your best sellers, uh, which

Lianne Harris:

predominantly if your, your most popular.

Lianne Harris:

purchases, because then I can just kind of work in the background whilst

Lianne Harris:

you then upload the other elements.

Lianne Harris:

Um, claim your website.

Lianne Harris:

Like I said, I'm trying to think if there's anything else, create

Lianne Harris:

your biography, make sure that you, um, in your biography, make

Lianne Harris:

sure it's all SEO friendly, um, and just do your research for that.

Lianne Harris:

And then when you create your pens, they've got the best opportunity.

Vicki Weinberg:

Okay.

Vicki Weinberg:

And when it comes to the keywords, um, I'm assuming that is keywords,

Vicki Weinberg:

not hashtags on Pinterest.

Vicki Weinberg:

Is that right?

Lianne Harris:

No hashtags on Pinterest

Vicki Weinberg:

okay.

Vicki Weinberg:

Give I've seen them on there.

Vicki Weinberg:

Then I also saw a post on your Instagram recently where you were

Vicki Weinberg:

saying that actually Pinterest confirmed that they're not even used.

Lianne Harris:

They used to be used and then they'll like, no, actually we're

Lianne Harris:

not going to use that as a feature.

Lianne Harris:

Not anymore.

Vicki Weinberg:

That's good to know.

Vicki Weinberg:

And how would you go about researching the keywords for Pinterest?

Vicki Weinberg:

So let's say you're thinking about writing your biography and you're not really sure.

Vicki Weinberg:

What words and phrases to use.

Vicki Weinberg:

Would you just use the Pinterest search bar for that?

Vicki Weinberg:

Or are there other tools that you can look up

Lianne Harris:

You can use the search bar, um, that will show you what

Lianne Harris:

people are actually looking for.

Lianne Harris:

So then when you look in the dropdown, as you type a word, then

Lianne Harris:

they'll show you a dropdown and it'll show you other potential items.

Lianne Harris:

Um, there is also the trends.

Lianne Harris:

Um,so it's in analytics on the top.

Lianne Harris:

If you click on that and then they'll have a page called trends, um, in that it'll

Lianne Harris:

show you when you type the words and it'll have like a little graph and it'll show

Lianne Harris:

you, obviously, if it's peaking, so it'll be trending, or if it's dropping, then you

Lianne Harris:

know that it's not the most popular thing.

Lianne Harris:

So it just helps you put together a strategy of what is and what isn't

Lianne Harris:

going to work at that point in time.

Vicki Weinberg:

That makes sense.

Vicki Weinberg:

Thank you.

Vicki Weinberg:

And when it comes to setting up boards, so I understand that you have, you

Vicki Weinberg:

have account and then you have boards, which are like different categories.

Vicki Weinberg:

Tell me if I'm getting this wrong, Lianne, and then under each boards.

Vicki Weinberg:

Um, so you mentioned maybe having eight to 10 boards.

Vicki Weinberg:

Um, so let's say you were products business and you said one sort of product.

Vicki Weinberg:

So you, sell jewellery, is it a case of having like a board for necklaces, a board

Vicki Weinberg:

for rings let's say, or what should I say?

Vicki Weinberg:

You only sell earrings.

Vicki Weinberg:

So let's say you, someone, you just sell earrings, um, so you

Vicki Weinberg:

might have a board of earrings.

Vicki Weinberg:

What other kinds of boards would you be creating?

Lianne Harris:

You could then the, you might think, oh, I just sell

Lianne Harris:

earrings, but you've got gold earrings, silver earrings, white gold earrings.

Lianne Harris:

You've then got drops.

Lianne Harris:

Hoops cuffs.

Lianne Harris:

Can you tell I've done jewelry?

Lianne Harris:

Yeah.

Lianne Harris:

There is so many different types you could then, um, you could then do

Lianne Harris:

just the business name in itself.

Lianne Harris:

So if it becomes a bit of a brand name that people know, I'm

Lianne Harris:

just trying to think, youcould send do, um, Gifts for her.

Lianne Harris:

And then if you do male earrings, guests for him, um, birthday

Lianne Harris:

gifts, gifts for the girlfriend.

Lianne Harris:

gifts for the mother, it's trying to be creative.

Lianne Harris:

And I, all I say is almost like a tree you're branching out.

Lianne Harris:

So if you've got one idea, then you just see how you can branch that one idea.

Lianne Harris:

Oh.

Lianne Harris:

Um, but you can only use 10 boards for one pin.

Lianne Harris:

It just keeps it, it saves it being repeated because I know they as

Lianne Harris:

a user, it could be frustrating.

Lianne Harris:

You see you type in something, you literally see the same

Lianne Harris:

image over and over there.

Lianne Harris:

And you're just like, no, I want to find something else.

Lianne Harris:

I don't want to see just the same thing.

Lianne Harris:

And that's what it stops doing.

Lianne Harris:

It stops the repetitiveness and the spam.

Lianne Harris:

Um, and that's why you're restricted to 10.

Vicki Weinberg:

So 10 is that 10 pins for each yet?

Lianne Harris:

Yeah, 10 pins for that same image.

Lianne Harris:

So say you've got a gold hoop and it's the same.

Lianne Harris:

You've done 10 boards for this one, gold hoop, but if you've then got

Lianne Harris:

a completely different picture of the same product, with a different,

Lianne Harris:

um, if you go to the different like backgrounds and you've got different

Lianne Harris:

items, when you're in your flatlay

Lianne Harris:

you can then get away with doing that because it's a different image.

Lianne Harris:

Pinterest loves fresh images.

Lianne Harris:

So while she viewed them 10 boards, you might have 20 boards that are

Lianne Harris:

still relevant that you can use, but you can then just use them extra 10.

Lianne Harris:

So the 10 to 20 boards, you can use that on the second image.

Vicki Weinberg:

Yeah, that makes sense.

Vicki Weinberg:

So you can have different images taking you to the same product.

Lianne Harris:

Yeah.

Vicki Weinberg:

Perfect.

Vicki Weinberg:

And so coming on to pins, what should you be pinning?

Vicki Weinberg:

Because I'm assuming you can't just pin pictures of your product, or maybe you

Vicki Weinberg:

can just pin pictures of your products.

Vicki Weinberg:

I don't know.

Vicki Weinberg:

Um, but what, what would we be looking at pinning?

Vicki Weinberg:

And particularly if you sell a limited range of products, let's say, um,

Vicki Weinberg:

you know, so you've got quite, you know, you've got quite a small range.

Vicki Weinberg:

Um, so you might think, okay, I've got five product, five products

Vicki Weinberg:

and I've posted pictures of all of them then what would you do?

Lianne Harris:

If this product, um, nine times out of 10, you can

Lianne Harris:

have a model modeling it, whether they're wearing it or they're using

Lianne Harris:

it or something along them lines.

Lianne Harris:

So you can then have a model involved in the picture.

Lianne Harris:

You can do as many flat lays as you want.

Lianne Harris:

Um, and then you could even have it sat if it's like a

Lianne Harris:

household item sat in the kitchen.

Lianne Harris:

So it's a completely different setup.

Lianne Harris:

In the grass in the sunshine.

Lianne Harris:

And honestly, it's about being creative.

Lianne Harris:

You can have five items, you can have just one item, but as long as

Lianne Harris:

that one item is being photographed and then being used, you can then

Lianne Harris:

have a completely different model.

Lianne Harris:

You can have a man holding it you can have a child holding it.

Lianne Harris:

It's honestly the sky's the limit.

Vicki Weinberg:

Okay.

Vicki Weinberg:

So you can post pinsof you.

Vicki Weinberg:

Yeah.

Vicki Weinberg:

Like you say, you've got one product, so you can just keep posting about that

Vicki Weinberg:

one product just with different images.

Vicki Weinberg:

Yeah.

Vicki Weinberg:

Um, and is there anything else that you could or should

Vicki Weinberg:

be pinning as well as that,

Lianne Harris:

if you have any blog posts that would work, um, You can

Lianne Harris:

also try to get people to subscribe, to subscribe to your newsletter.

Lianne Harris:

If you've got an email list, um, that's always really good because then you

Lianne Harris:

can then just when you get subscribed, but you can then jump into the emails

Lianne Harris:

and then you can give them more information about you as a business.

Lianne Harris:

Um, so you've got that.

Lianne Harris:

You can then also, just while you can send them to them, to your homepage, it is kind

Lianne Harris:

of recommended to not just because of.

Lianne Harris:

Only send it to the home page.

Lianne Harris:

It's just a bit, I wouldn't say boring.

Lianne Harris:

It's not, but it's kind of a last resort I would say.

Lianne Harris:

Um, but you can do about main, um, contact page so you can literally send

Lianne Harris:

them straight to your contact page.

Lianne Harris:

I'm just trying to think what else, if you've got limited.

Lianne Harris:

We can do an infographic and then you can then, so that'll give

Lianne Harris:

you information about something.

Lianne Harris:

If there's a product that you do.

Lianne Harris:

So rather than doing an actual blog post, you can have it all on the infographic.

Lianne Harris:

Um, you can do a video of you creating the product if you create it from home.

Lianne Harris:

So jewellery is handmade jewellery, then you can just do like you

Lianne Harris:

creating something or, um, Yeah.

Lianne Harris:

it literally is a case of just thinking outside the box and

Lianne Harris:

trying to think of what you can do.

Lianne Harris:

And I think it's more so if you're limited on the product, it is a case of

Lianne Harris:

you're going to have to be that little bit more creative and in thinking.

Vicki Weinberg:

Yeah, because I'm assuming that you need to be posting.

Vicki Weinberg:

I don't know how often you can let us know Lianne, how often you need to be updating

Vicki Weinberg:

your Pinterest, because I'm assuming that if you go on and you create posts for

Vicki Weinberg:

different pages on your website, different products, and then you don't do anything

Vicki Weinberg:

for a couple of months, I'm assuming your traffic's going to drop off at some.

Lianne Harris:

Yeah.

Lianne Harris:

Yeah.

Lianne Harris:

You need to be consistent.

Lianne Harris:

Um, they do say that the recommended numbers, 15 to 25 pins a day,

Lianne Harris:

but that's a limit um, so you not needing to post that much.

Lianne Harris:

I can sometimes only post two, three times maximum a day.

Lianne Harris:

And that includes re-pins um, for clients and they still see a progress.

Lianne Harris:

Um, well, Pinterest is looking for is consistency.

Lianne Harris:

So you might only pin one every, but as long as it's every day, that's fine.

Lianne Harris:

And they see that there's that consistency there and they see

Lianne Harris:

that's how your account is working.

Lianne Harris:

Um, what they do say those, that with your pins, um, that one pin make sure

Lianne Harris:

that you leave a gap of at least two days before you share it to a different board.

Lianne Harris:

Um, just so you're not spamming and you're giving the user

Lianne Harris:

other content from your profile.

Vicki Weinberg:

Okay.

Vicki Weinberg:

So like, if I print, if I created the pin on Monday on Thursday

Vicki Weinberg:

or Friday, I could go in and add that to the different boards.

Lianne Harris:

Yeah.

Vicki Weinberg:

So it sounds like if you, especially, if you're getting

Vicki Weinberg:

started and you're creating, I don't know, 20 pins or something, would

Vicki Weinberg:

it make more sense to, rather than.

Vicki Weinberg:

Go and add all these 20 pens and put them on your different boards.

Vicki Weinberg:

Would it make sense to add one on Monday one on Tuesday, repin something on

Vicki Weinberg:

Wednesday and eked out a little bit.

Lianne Harris:

Yeah, no, that would work, I'd probably say is if anything,

Lianne Harris:

maybe just do five pins to start with and do it like every day and then

Lianne Harris:

just rotate it on a five day basis.

Lianne Harris:

And then once a day, cause I have spreadsheets and I do

Lianne Harris:

recommend having spreadsheets.

Lianne Harris:

Cause if you do it manually, it then just helped.

Lianne Harris:

But there is Tailwind, which is a scheduler that you upload it.

Lianne Harris:

But as you upload the new state, the 10 boards that you want to pin it to,

Lianne Harris:

and then you tell it how many days.

Lianne Harris:

And the interval.

Lianne Harris:

So it will then automatically populate that for you.

Lianne Harris:

So rather than going through Pinterest and like every couple of days having to going

Lianne Harris:

back in, repin it to a different board and then finding it, it does it all for you.

Vicki Weinberg:

Okay.

Vicki Weinberg:

And that was called Tailwind.

Lianne Harris:

Yeah.

Vicki Weinberg:

That's yeah.

Vicki Weinberg:

That's really interesting.

Vicki Weinberg:

So I can see now that it could be not loads of work, but actually

Vicki Weinberg:

lots of thinking about, okay today, what am I going to pin and

Vicki Weinberg:

where am I going to move this to?

Vicki Weinberg:

I could totally see that you need something to keep organized.

Vicki Weinberg:

Yeah, there's definitely a lot more to it than I thought.

Vicki Weinberg:

Although saying that, thank you for making this sound.

Vicki Weinberg:

Straightforward um, it doesn't sound like it doesn't once you get going and you get

Vicki Weinberg:

some momentum, it probably gets easier.

Vicki Weinberg:

Am I right?

Lianne Harris:

Yes.

Lianne Harris:

It's quite seemed quite overwhelming.

Lianne Harris:

And there's a lot of information.

Lianne Harris:

It's not like with Instagram, we like upload a pretty image

Lianne Harris:

and just like, oh, hi everyone.

Lianne Harris:

Right.

Lianne Harris:

How are you today?

Lianne Harris:

Kind of thing.

Lianne Harris:

And then add some hashtag then.

Lianne Harris:

You've got to do your research to start with, but once you've got your pin and

Lianne Harris:

you know what you're going to be writing and where you want to share it to it, same

Lianne Harris:

kind of once it's done and it's out there.

Lianne Harris:

You just leave it and it kind of just builds its own momentum

Lianne Harris:

and you hope that it does well.

Lianne Harris:

And then if it doesn't you think, God just re-look at it.

Lianne Harris:

It's almost like a constant marketing strategy.

Lianne Harris:

If it's not doing well and your account's not doing well, then you've

Lianne Harris:

got to tweak it and see what's working.

Vicki Weinberg:

Yeah.

Vicki Weinberg:

And do you get many analytics on Pinterest?

Vicki Weinberg:

So can you go and see which pins are working and, and which

Vicki Weinberg:

aren't and things like that,

Lianne Harris:

you get lots.

Lianne Harris:

So it shows you your impressions.

Lianne Harris:

Uh, You've then got, uh, when people click on your pin just to

Lianne Harris:

look at your pin description, um, it shows you that, uh, so it tells

Lianne Harris:

you how many times people do that.

Lianne Harris:

How many times people save your pin?

Lianne Harris:

So if they save it to their own boards, um, that's another thing that you can

Lianne Harris:

see, obviously you see the traffic that if people click onto your website, um,

Lianne Harris:

There's that you can then see if, say you share something, then someone goes onto

Lianne Harris:

your website and share something else.

Lianne Harris:

They've created a pen from your website.

Lianne Harris:

So you can see that you're getting traffic because it's linking to your website,

Lianne Harris:

but you didn't create it yourself.

Lianne Harris:

So you can then still see that you could see what other people

Lianne Harris:

share in for all your content.

Lianne Harris:

Um, and that's really good because then it shows that people actually care

Lianne Harris:

about what you're doing and they like it enough that they want to show people your

Lianne Harris:

stuff, which is obviously always nice.

Lianne Harris:

But yeah.

Vicki Weinberg:

And someone sharing your pin is that called a repin.

Vicki Weinberg:

You mentioned a repin earlier and I've been waiting to

Vicki Weinberg:

ask you about that's called.

Lianne Harris:

Yeah that's a repin,

Vicki Weinberg:

Okay And is sorry I've got so many questions is repinning something

Vicki Weinberg:

that you should be doing yourself.

Vicki Weinberg:

Um, I asked this because I have someone I was talking to for podcast

Vicki Weinberg:

interview that's already gone out.

Vicki Weinberg:

And, um, she was mentioned that she does really well on Pinterest.

Vicki Weinberg:

She gets lots of traffic, um, and she repins.

Vicki Weinberg:

Almost, I guess we would call them competitor pins on her boards.

Vicki Weinberg:

Um, it doesn't seem to affect the sale she gets.

Vicki Weinberg:

I just, and I just foudn that really interesting.

Vicki Weinberg:

So I've never heard of anybody doing that.

Vicki Weinberg:

So should she be repinning other people's things?

Lianne Harris:

Um, it's a bit of a.

Lianne Harris:

If you want to, um, back in the day, it used to be recommended that for every

Lianne Harris:

pin you did, you then repinnedthen another four of other peoples.

Lianne Harris:

However, that's not really the case now they're just saying to focus on

Lianne Harris:

your own content and make sure that the content you produce is good.

Lianne Harris:

However, um, if you do fashion.

Lianne Harris:

And then you want some jewelry to potentially compliment an item

Lianne Harris:

you're going to have to go elsewhere.

Lianne Harris:

And especially if you've got a model shoot, or if you want of your stylists and

Lianne Harris:

you want to show items, you're going to have to, um, and if you're doing interior

Lianne Harris:

design, if your service is interior design, you're going to have to repin.

Lianne Harris:

So I suppose it all kind of depends on what your business is.

Lianne Harris:

And obviously if you're a product based.

Lianne Harris:

It might work well, but if you're a product basis, say you sell kitchen items.

Lianne Harris:

So you're going to want to show.

Lianne Harris:

So you might go to places like Wix who shows a setup of a kitchen?

Lianne Harris:

If I make sense?

Vicki Weinberg:

Yeah, that does.

Vicki Weinberg:

So it might be things that say, like someone who, like I did a

Vicki Weinberg:

quick look like audit or something.

Vicki Weinberg:

So if you were selling kitchen utensils, let's say someone who was

Vicki Weinberg:

looking at kitchen utensils might also be interested on a boards of really

Vicki Weinberg:

glamorous kitchens or something.

Lianne Harris:

Yeah.

Vicki Weinberg:

I dunno, all kitchen hacks or is it more thinking like that?

Vicki Weinberg:

Thinking, okay.

Vicki Weinberg:

Someone who likes my product might also like this type of content.

Lianne Harris:

Yeah.

Lianne Harris:

It's like complimentary things, but try to, don't create a separate board for.

Lianne Harris:

Include it in the board that you're pinning your content with because if

Lianne Harris:

someone finds comes across something that you've pinned, but isn't yours.

Lianne Harris:

So say, go with the example of the utensils and the glamorous kitchen.

Lianne Harris:

Someone sees the glamorous kitchen those clicks on it has a look and then sees

Lianne Harris:

that the person who pinned it was you, but then goes onto your profile or the

Lianne Harris:

board to have a look at what other content they've got, then they'll you, then

Lianne Harris:

they'll find your utensils and all your other wonderful utensils that you sell.

Lianne Harris:

And that is where you've potentially got the person because they

Lianne Harris:

found what you've repinned from someone else glamorous kitchen.

Vicki Weinberg:

That makes sense.

Vicki Weinberg:

Cause am I right in thinking that you can either follow an

Vicki Weinberg:

account or you can follow a board?

Lianne Harris:

Yeah.

Vicki Weinberg:

I mean, I could say it's been a while since I used Pinterest

Vicki Weinberg:

personally, but I kind of remember that.

Vicki Weinberg:

So I guess, yes.

Vicki Weinberg:

So if your board is only somebody else's kitchens and someone

Vicki Weinberg:

follows that board, they've never seen anything of you, are they?

Lianne Harris:

Exactly?

Lianne Harris:

Yeah.

Lianne Harris:

So if you then have your content amongst that and try to, whereas

Lianne Harris:

before they said that, make sure that it was the re pins, that was the

Lianne Harris:

majority of the board, I would say, no.

Lianne Harris:

Make sure that your content is that majority of the board.

Lianne Harris:

And then just a few, repins that kind of like, I'd say highlight or shows us

Lianne Harris:

an example of how it can look in that.

Lianne Harris:

Cause at the end there is inspiration.

Lianne Harris:

You're meant to be giving people ideas on how they can do something.

Lianne Harris:

So, yeah.

Vicki Weinberg:

Okay, that sounds good.

Vicki Weinberg:

But I suppose for anyone who's listening and thinking, this all sounds

Vicki Weinberg:

a lot of work, it's perfectly fine.

Vicki Weinberg:

Just to create and pin your own pins.

Lianne Harris:

Oh god yeah.

Vicki Weinberg:

Don't worry about everything else that's really,

Vicki Weinberg:

that is really good to know.

Vicki Weinberg:

Cause you're right.

Vicki Weinberg:

When I had dabbled in Pinterest, which was, I want to say about two years ago

Vicki Weinberg:

now, I thought I'm going to have a go.

Vicki Weinberg:

And the advice then was exactly, as you're saying, you have to be doing this

Vicki Weinberg:

amount of re-pins and it all just seemed.

Vicki Weinberg:

They, you know, it seems a lot to keep on top of your own content and then look

Vicki Weinberg:

for other relevant content to repin.

Vicki Weinberg:

Um, I found that that actually took quite a bit of time, you know, just

Vicki Weinberg:

trawling through and thinking of what kind of competitors either.

Lianne Harris:

I had a client, they did jewelry and to try and find,

Lianne Harris:

and they wanted me to incorporate models of with using fashion.

Lianne Harris:

But to try and find a picture of a model on Pinterest without jewelry

Lianne Harris:

or jewelry, not being in sight.

Lianne Harris:

It took forever.

Lianne Harris:

And I was trying to explain to them that it was taking too much time

Lianne Harris:

away from actually repinning their content and creating new pins.

Lianne Harris:

It's impossible.

Lianne Harris:

So yeah, now they it's minimal.

Lianne Harris:

So much easier.

Vicki Weinberg:

And is it still the case?

Vicki Weinberg:

Um, cause I remember back when I was looking into this, that the more

Vicki Weinberg:

recent pins are shown at the top.

Vicki Weinberg:

If you search for something, is that still how Pinterest is ordered

Vicki Weinberg:

or was that changed now as well?

Lianne Harris:

Um, you can have it at the most recent boards because you have.

Lianne Harris:

Two tabs you got create, um, which are where you've uploaded

Lianne Harris:

directly on to Pinterest.

Lianne Harris:

And then it will show you an idea pins at the top.

Lianne Harris:

Sorry.

Lianne Harris:

Um, and then the second tab will have your boards and it will show

Lianne Harris:

you the most recent boards that have been saved to at the top, but then

Lianne Harris:

it has the first folder is all pins.

Lianne Harris:

So you can click on just all pins.

Lianne Harris:

It shows you everything that has been done on the account.

Vicki Weinberg:

Okay.

Vicki Weinberg:

But if you were going on as a user, let's say, and you're going on the search for,

Vicki Weinberg:

let's say earrings because we've used that example already where it's a new typing

Vicki Weinberg:

gold, gold hoop earrings into Pinterest.

Vicki Weinberg:

Are you going to see the most recent pinsfirstor the most relevant pins?

Vicki Weinberg:

First, the reason I ask that is back when I like, so I was having a go at Pinterest.

Vicki Weinberg:

It was all about the most recent ones go to the top.

Vicki Weinberg:

So you need to be pinning however many times a day to

Vicki Weinberg:

make sure yours is at the top.

Vicki Weinberg:

Is that still the case or has that changed now?

Lianne Harris:

No it has changed, straight away you're going to have the ads.

Lianne Harris:

So if you don't want to go for ads, then just skip down little bit.

Lianne Harris:

Um, they, they actually use an algorithm in the sense of they actually do.

Lianne Harris:

Um, based on what you think you would like, um, But if it's the first time

Lianne Harris:

you've ever looked, I don't actually know.

Lianne Harris:

I think it will be a mixture of the most popular and the

Lianne Harris:

most recent at the same time.

Vicki Weinberg:

Okay.

Vicki Weinberg:

And then the more you use it and understands kind of things you click on,

Vicki Weinberg:

I guess it's like Google or anything else.

Vicki Weinberg:

It kind of adapts to, to you as it learns more about you,

Lianne Harris:

the home feed, um, is a curation of everything

Lianne Harris:

that you've previously seen.

Lianne Harris:

So.

Lianne Harris:

Um, research and weddings and everything to do weddings.

Lianne Harris:

That's all you're going to see.

Lianne Harris:

I then, um, the other weeks I research in tattoos and tattoo

Lianne Harris:

inspirations, and that's literally everything covered my newsfeed.

Lianne Harris:

Pinterest is literally Disney quotes and tattoos.

Vicki Weinberg:

Okay.

Vicki Weinberg:

That's good, but I guess what's good about that is that it

Vicki Weinberg:

takes away the need to think.

Vicki Weinberg:

You have to be pinning constantly, constantly, constantly to stay at the top.

Vicki Weinberg:

So that's good.

Vicki Weinberg:

So I think it only, no, it sounds like all the changes that have happened on

Vicki Weinberg:

Pinterest are actually making it easier.

Lianne Harris:

Yeah, it's easier for business, but it's also it's

Lianne Harris:

it was done in the sense of to make the user experience better.

Lianne Harris:

So you look for something, you get given that answer.

Lianne Harris:

So you've got a problem.

Lianne Harris:

They solve it for you.

Lianne Harris:

And that's essentially what they're trying to get from the changes.

Vicki Weinberg:

It all sounds really positive for everyone.

Vicki Weinberg:

You mentioned ads then, and I'm going to come back to ads in a moment because

Vicki Weinberg:

I didn't even know you could do ads on Pinterest, but before that, let's

Vicki Weinberg:

just talk a little bit about actually creating the visuals on Pinterest.

Vicki Weinberg:

So the actual pins are that.

Vicki Weinberg:

Do you have any tips or guidance on how to, you know, best how to create

Vicki Weinberg:

really engaging pins that people will actually click on visually?

Lianne Harris:

Yeah.

Lianne Harris:ratio I always do:Lianne Harris:

Um, Canva is literally the be-all and end-all everyone needs to

Lianne Harris:

get Canva if you haven't already.

Lianne Harris:

Um, if you don't use the right ratio, um, Pinterest actually crops the image.

Lianne Harris:

So if you've got some text written across it and you're using the wrong

Lianne Harris:

size, then there's a risk that you end up having half of your writing cutoff.

Lianne Harris:

Make sure that the image you're using is clear crisp, and it should

Lianne Harris:

represent you as a business anyway.

Lianne Harris:

So if you have the blurry image, it's not going to look good.

Lianne Harris:

And it gives your brand a bad reputation from just from that image.

Lianne Harris:

So make sure that it's nice and clear need to make sure that you use your branding.

Lianne Harris:

So try to stick to the same font if you've got logo, um, it's the

Lianne Harris:

same colors, but at the same time, you want it to be eye catching.

Lianne Harris:

Um, but your branding should be eyecatching any way to an extent.

Lianne Harris:

Um, if you're going to be writing on the pin, um, make sure that you've,

Lianne Harris:

you can see clearly if you have.

Lianne Harris:

Use like a block background just to make it stand out.

Lianne Harris:

That's absolutely fine.

Lianne Harris:

Um, but make sure that the font is.

Lianne Harris:

Eligible now legible.

Lianne Harris:

There we go.

Lianne Harris:

There's a word, make sure it's clear.

Lianne Harris:

Make sure that people can actually read what you write in purely because that can

Lianne Harris:

actually be taken by Pinterest and placed.

Lianne Harris:

Um, so if people are looking for something specifically and you've

Lianne Harris:

got texts that matches it in terms of SEO, they can be able to show up in

Lianne Harris:

that, if they can't read it, they're not going to know where to place it.

Lianne Harris:

And it's just going to stay at the bottom of search.

Lianne Harris:

Um, try to keep all of your images consistent, um, in terms

Lianne Harris:

of that looks and the colors.

Lianne Harris:

Cause if you have a set template and people recognize you for all

Lianne Harris:

of that, then they're just going to be knowing that's that brand.

Lianne Harris:

And now if they like you, they're going to keep on looking at your content, um,

Lianne Harris:

because they see it as they're scrolling.

Lianne Harris:

Um, they do say that if you've got multiple images, On a pin actually

Lianne Harris:

does better in terms of engagement, then just have them one set image.

Lianne Harris:

So that might be something that you want to play with.

Lianne Harris:

Um, but whilst I say this.

Lianne Harris:

It's similar to Instagram with the 30 hashtags, some accounts have to

Lianne Harris:

have that 30 hashtags to do well.

Lianne Harris:

They, and some people say, oh, you can only need like seven or 11.

Lianne Harris:

And that works well for them.

Lianne Harris:

So it is a kind of try and test it, see what works for your account.

Lianne Harris:

But yeah, that's essentially what works.

Vicki Weinberg:

That was really good.

Vicki Weinberg:

Thank you.

Vicki Weinberg:

And in terms of the text, um, and I'm getting really specific here

Vicki Weinberg:

but is that like, I know it on some, on some platforms, I say all the

Vicki Weinberg:

text needs to be on the right or the left or the top of the bottom.

Vicki Weinberg:

Are there any rules like that when it comes to Pinterest or is it just, no,

Vicki Weinberg:

it needs to be legible and it doesn't really matter where you posted it.

Lianne Harris:

Legible I would definitely say try to.

Lianne Harris:

I always say, keep it similar to, on the stories on Instagram, where you've

Lianne Harris:

got the blue outline bit, the kind of shows you within a certain area.

Lianne Harris:

I would definitely say that in sense of the main text, um,

Lianne Harris:

don't put your logo in the bottom right-hand corner right-hand corner.

Lianne Harris:

Um, because when you're on your mobile, they have.

Lianne Harris:

I don't even know what it's called but it's like a little square and it can pick

Lianne Harris:

up, um, other things that are similar.

Lianne Harris:

So, you know, when you've got like more, more of these and you might

Lianne Harris:

like this, um, it picks that up.

Lianne Harris:

So then if you've got your logo on the bottom right hand corner, it

Lianne Harris:

gets covered by that on mobiles.

Lianne Harris:

So if that's the only place that you can put a logo within the image, it might be

Lianne Harris:

worth just actually writing your website address and put that along the bottom.

Vicki Weinberg:

a really good tip.

Vicki Weinberg:

Thank you.

Vicki Weinberg:

That's really good to know.

Vicki Weinberg:

But, so it sounds like if you create your image to the right

Vicki Weinberg:

ratio and yeah Canva sounds good.

Vicki Weinberg:

Cause obviously they have loads of templates and things as well don't they.

Lianne Harris:

They've got a template.

Vicki Weinberg:

Yeah.

Vicki Weinberg:

At least if you create it in Canva and it's the right ratio, nothing's

Vicki Weinberg:

going to get cutoff either.

Vicki Weinberg:

So that sounds like a really good way to go actually with creating pins.

Vicki Weinberg:

Cause I guess if you try and use the same in images you'd use on

Vicki Weinberg:

Instagram, for example, they're just not going to be sized.

Vicki Weinberg:

right are they and bits are going to get moved.

Lianne Harris:

You can resize it on Canva though, which is what's amazing.

Lianne Harris:

So if you want to repurpose exactly the same image, um, you can do that.

Lianne Harris:

It's just, I normally say, create your pin first and then condense it down.

Lianne Harris:

Cause then enlarge in it can sometimes then play around with

Lianne Harris:

the, uh, the quality of the image.

Lianne Harris:

So definitely try and do your pin first and then recopy and resize it.

Lianne Harris:

Into Instagram.

Lianne Harris:

Sorry.

Vicki Weinberg:

That's a great tip thank you I've never thought of actually

Vicki Weinberg:

doing it that way, but you're right.

Vicki Weinberg:

Because of course, if you're making the image larger, sometimes then it

Vicki Weinberg:

can distort slightly and then you get those or you get these gaps at

Vicki Weinberg:

the edges where it hasn't quite it.

Vicki Weinberg:

Doesn't quite fit.

Vicki Weinberg:

Yeah.

Vicki Weinberg:

So that's perfect.

Vicki Weinberg:

Thank you.

Vicki Weinberg:

And um, okay, so that's, so that's good.

Vicki Weinberg:

And I'm thinking as well, that we've.

Vicki Weinberg:

thinking for myself that I guess a good way of sort of working out how to make,

Vicki Weinberg:

create a pin is to go on Pinterest and look at people's pins as well, I suppose.

Lianne Harris:

Yep.

Lianne Harris:

And if you go onto Pinterest and look at competitors, um, a good thing, especially

Lianne Harris:

if you're starting out or even if not, if you're feeling like your accounts

Lianne Harris:

starting to either stagnate or it's dropping, looking at competitors account

Lianne Harris:

and sell what's working well for them.

Lianne Harris:

What do you like and try and put yourself in the customer's or the

Lianne Harris:

client's point shoes and see what would attract them to your competitors

Lianne Harris:

and that not directly copy, but take inspiration from it and then put

Lianne Harris:

your own voice and your own stamp.

Vicki Weinberg:

That makes sense.

Vicki Weinberg:

I think it's makes sense to look somewhere for inspiration because sometimes

Vicki Weinberg:

that's the hardest thing, isn't it just kind of working out your style

Vicki Weinberg:

and what sort of things you're going to pin and what they might look like.

Vicki Weinberg:

Um, but I'm sure that once you get going, especially it's good, because

Vicki Weinberg:

what you said about consistency.

Vicki Weinberg:

Cause I'm assuming that once you've got going, you're going to have

Vicki Weinberg:

some templates and it just gets easier and easier to create them.

Lianne Harris:

And literally it's just drag in, in a different

Lianne Harris:

image, quickly changing up the text and then you've got your fix.

Lianne Harris:

You're not then having to say, well, how shall I make it look this time?

Lianne Harris:

How can I make it look, this, if you've got any, if you keep it all, I've got,

Lianne Harris:

normally I've got about five or six different templates and I literally

Lianne Harris:

just have it in one file in Canva.

Lianne Harris:

And I literally just keep from scrolling and just dragging images

Lianne Harris:

in and it can be really quick.

Vicki Weinberg:

That's a really good tip.

Vicki Weinberg:

Thank you.

Vicki Weinberg:

And when it comes to the description, is there a character count for that or can

Vicki Weinberg:

it, well, I'm assuming, yeah, there is.

Lianne Harris:

Yeah.

Lianne Harris:

So you've got 500 characters in the pin description.

Lianne Harris:

Um, the board source, I need a description and there's 200 characters

Lianne Harris:

that, um, the more you use, the more chances you've got in being seen.

Lianne Harris:

Um, Make sure it flows organically.

Lianne Harris:

So don't literally just write keywords, make sure it's like a sentence.

Lianne Harris:

Um, for the first 100 characters are what seen before it has the read more often.

Lianne Harris:

So those are the most essential, um, and what should be the eyecatching

Lianne Harris:

and that the attention grabbing parts.

Vicki Weinberg:

Okay.

Vicki Weinberg:

So that's the bit that you absolutely would want someone to read and are the

Vicki Weinberg:

keywords to the keywords work like that as well as in, do you, should you have

Vicki Weinberg:

your most important keywords in that first 100 characters or does it not

Vicki Weinberg:

really matter where they are in the text?

Lianne Harris:

I don't think it matters.

Lianne Harris:

There's nothing out there to say specifically.

Lianne Harris:

So yeah, I think as long as it's in there, um, it's just, obviously in

Lianne Harris:

that first 100 characters is what you want to get the reader's attention.

Lianne Harris:

So try and make that like your big statement.

Lianne Harris:

We can help you do this.

Vicki Weinberg:

That makes sense.

Vicki Weinberg:

Thank you.

Vicki Weinberg:

And when you were mentioning, um, rich pins and pulling from your

Vicki Weinberg:

website, does I literally pull the text from your website if you create

Vicki Weinberg:

a pin or should you still be going in and creating your own descriptions?

Lianne Harris:

No, it'll pull literally everything.

Lianne Harris:

So, um, unfortunately if you're a jeweler, if you've got on your.

Lianne Harris:

Website, all the dimensions and everything for the bottom

Lianne Harris:

that all gets pulled through.

Lianne Harris:

The only downside to Pinterest is that they don't understand

Lianne Harris:

what new paragraphs are.

Lianne Harris:

So in terms of format, then it all just becomes one big square.

Lianne Harris:

Um, so when it comes to the rich pins, it can be slightly frustrating.

Lianne Harris:

However, they do have the ability that when you upload it, um, you

Lianne Harris:

can write your own description.

Lianne Harris:

So when you look at a pin, you have your description on the right hand

Lianne Harris:

side, but you can also have another bit of a description right at the bottom.

Lianne Harris:

And when you so the rich pin information is at the top and then near the

Lianne Harris:

bottom is what you can write, but no one really pays attention to that.

Lianne Harris:

So you can do it.

Lianne Harris:

But this is where it gets frustrating with the rich pins.

Lianne Harris:

And if you have Shopify is probably actually going to be better.

Vicki Weinberg:

Okay.

Vicki Weinberg:

That makes sense.

Vicki Weinberg:

Thank you.

Vicki Weinberg:

And the I'm trying to visualize it.

Vicki Weinberg:

I feel like I should have Pinterest up while we're talking, but that, I think

Vicki Weinberg:

that also would be a massive distraction.

Vicki Weinberg:

So I'm not going to do that.

Lianne Harris:

This is the one thing that's frustrating about doing a podcast

Lianne Harris:

when you're talking about Pinterest, because it's so visual and there

Lianne Harris:

are so many complex elements to it.

Lianne Harris:

Um, That it can make it hard to try and visualize.

Lianne Harris:

And especially if you're learning about it it is very hard.

Lianne Harris:

Um, but all I would say is that ugly, rich pins, they do work.

Lianne Harris:

Um, but if you don't have dimensions and all of that extra little nitty

Lianne Harris:

gritty, it will be perfect for you.

Lianne Harris:

Um, yeah.

Lianne Harris:

Yeah.

Vicki Weinberg:

So I think as soon as we finished wherever you are, wherever

Vicki Weinberg:

you're talking, like we are or listening.

Vicki Weinberg:

I think going straight to Pinterest is probably a really good idea

Vicki Weinberg:

and that's exactly what I'm going to do and having a little play.

Vicki Weinberg:

Um, if that sounds like a great idea.

Vicki Weinberg:

So I've only got a few more questions Lianne, which I hope is okay.

Vicki Weinberg:

I promise.

Vicki Weinberg:

I promise I'm wrapping up.

Vicki Weinberg:

I did.

Vicki Weinberg:

I did warn you.

Vicki Weinberg:

I did have lots of questions.

Vicki Weinberg:

There is, we might have to get you back at some point and go into a bit more.

Vicki Weinberg:

Um, so you were mentioning Pinterest ads.

Vicki Weinberg:

I don't want to go into massive detail on that, but, um, what, yeah.

Vicki Weinberg:

Is there anything you want to talk about?

Lianne Harris:

Um, so ads are actually the cheapest paid ads out there at

Lianne Harris:

the moment, um, which is amazing.

Lianne Harris:

Um, so it's essentially you just set up a pin, um, And then you

Lianne Harris:

can say what your demographic is.

Lianne Harris:

So what I would suggest is that anyone that's only just starting

Lianne Harris:

on Pinterest don't do ads.

Lianne Harris:

Um, whilst it was sorry, I'm just trying to move my cat I've got a dead leg.

Lianne Harris:

I.

Lianne Harris:

Um, I would definitely recommend for those just starting out, try

Lianne Harris:

and get your audience, try and get people to find you to be established.

Lianne Harris:

Um, usually that takes between three and six months because

Lianne Harris:

Pinterest is a long game.

Lianne Harris:

Um, but once you do get started into ads, you can then do your demographic.

Lianne Harris:

It's even amazing to the point that you can try to pinpoint the type of.

Lianne Harris:

The type of, I want to say a computer, if it's a mobile, if it's a tablet,

Lianne Harris:

um, you can literally home in literally every detail on the age.

Lianne Harris:

So if anyone's done any other kind of, um, ad online before anyway, you'll

Lianne Harris:

be able to, um, I, I think it's more detailed in what you can pinpoint.

Lianne Harris:

Um, but it's essentially just uploaded in a pin.

Lianne Harris:

And then once your ad has finished it, then reverts straight back

Lianne Harris:

to a normal post to a normalpin.

Lianne Harris:

Whereas in other places, once your ads campaign stopped, then your ad disappears.

Vicki Weinberg:

Okay.

Vicki Weinberg:

So it's just like promoting a post on Instagram, I guess, is the equivalent.

Vicki Weinberg:

You were just promoting that for a set space of time.

Lianne Harris:

No, no, no, it's not because you can promote to Penn, but at

Lianne Harris:

the same time, you can then create an ad.

Lianne Harris:

So on Instagram, you've got the boost post, and then you can create the ad.

Lianne Harris:

So it's similar.

Lianne Harris:

So if you would just to promote it, just to give it a quick boost.

Lianne Harris:

So if you've got something that organically is doing amazing, just to keep

Lianne Harris:

it doing amazing, you can then promote that pin, but to create a specific.

Lianne Harris:

So if you've got a new product being launched, you can then create the ad.

Lianne Harris:

But once that ad finishes, it's not going to disappear like every other

Lianne Harris:

ads on every other social platform.

Vicki Weinberg:

I understand the difference now.

Vicki Weinberg:

So you're creating it as an ad rather than promoting a pin that already exists.

Vicki Weinberg:

Perfect.

Vicki Weinberg:

Thank you.

Vicki Weinberg:

But it sounds like you'd be better off getting started on Pinterest.

Vicki Weinberg:

See what works and what doesn't, before you think about

Vicki Weinberg:

advertising any of your pins?

Lianne Harris:

Yeah, definitely.

Lianne Harris:

Yeah.

Lianne Harris:

You need to establish yourself.

Lianne Harris:

Cause I normally say the first couple of months, you need to

Lianne Harris:

let Pinterest know you're there and then they'll discover you.

Lianne Harris:

Um, once they've discovered you and you're starting to get traction.

Lianne Harris:

You then need to let your audience know that you're there.

Lianne Harris:

Um, and then by the six months point, you shouldn't have a couple of months

Lianne Harris:

of each of them steps being taken, and then you can start see some

Lianne Harris:

kind of regularity on being seen.

Lianne Harris:

Um, while six months is a long time in terms of social media.

Lianne Harris:

A tweet.

Lianne Harris:

only lasts 2 minutes a Facebook posts only last eight minutes in terms of being seen

Lianne Harris:

on your newsfeed and the chance of being seen, um, Pinterest last three months.

Lianne Harris:

So the longevity and you can have a pin and 32 weeks later, it could still be

Lianne Harris:

getting traction because it's still, so that's the best thing about that.

Lianne Harris:

Doesn't disappear.

Lianne Harris:

You can still find it.

Vicki Weinberg:

Yeah.

Vicki Weinberg:

Cause it sounds like the more people that repin it or, or even

Vicki Weinberg:

guess click-throughs where is that?

Vicki Weinberg:

What affects how much it's still seen.

Vicki Weinberg:

So I'm assuming that if you have a pin that does very well and lots

Vicki Weinberg:

of people are constantly repinning.

Vicki Weinberg:

Does that mean that that one will be potentially easier to find ongoing

Vicki Weinberg:

until the popularity drops off.

Vicki Weinberg:

Then obviously it will probably go further down the search results, I imagine.

Lianne Harris:

Yeah.

Vicki Weinberg:

So that's yeah, but that's actually really, that's actually

Vicki Weinberg:

really good way to think about it.

Vicki Weinberg:

Cause you're right.

Vicki Weinberg:

Um, on Instagram and Facebook, people miss so much, but I mean, I guess

Vicki Weinberg:

that's the other thing is that Pinterest isn't a social media platform, which I

Vicki Weinberg:

think lots of people, myself included sometimes have had that conception,

Vicki Weinberg:

that it was a social media platform, but actually is a search engine.

Lianne Harris:

That's the thing people do see it as a social media platform

Lianne Harris:

but it's not, but they are take, they do take inspiration and they are trying.

Lianne Harris:

I say trying to keep users within the platform now, whereas before it was all

Lianne Harris:

a case of trying to get them on to the people's websites, take them outside.

Lianne Harris:

Um, they are still trying to, they've now got idea pins.

Lianne Harris:

So they're almost like stories.

Lianne Harris:

Um, but they don't disappear after 24 hours, they stay around.

Lianne Harris:

Um, but they don't allow you to click out of the Pinterest and go to a website.

Lianne Harris:

Uh, they are introducing where you can tag profiles, they can tag your

Lianne Harris:

own profile and then you can lead them back to your profile, which then shows

Lianne Harris:

them everything that you do, which then of course will help with sales

Lianne Harris:

and taking them outside the website.

Vicki Weinberg:

Okay.

Vicki Weinberg:

Thank you.

Vicki Weinberg:

So it definitely sounds like, unless you can tell me otherwise there

Vicki Weinberg:

aren't really any downsides and as long as you've got a bit of time,

Vicki Weinberg:

it sounds like it could definitely work, be worth giving it a go at.

Lianne Harris:

Yeah, no, there's.

Lianne Harris:

I would say the only downside that I would currently say is the fact that they are

Lianne Harris:

trying to keep it within the platform, but there are still ways around it.

Lianne Harris:

It's just an extra couple of clicks uh, it's still user friendly because

Lianne Harris:

people still see as that social media they've taken on things from

Lianne Harris:

Instagram, with the idea pins, they are very much stories from Instagram.

Lianne Harris:

They've now got a new thing called Takes, which is almost similar to

Lianne Harris:

Tik Tok in the sense of people, then comment and link their own videos

Lianne Harris:

into it, um, or their own pins in.

Lianne Harris:

So it's very much, they're taken inspiration from social media.

Lianne Harris:

But at the same time, they're still keeping it as a search engine.

Vicki Weinberg:

Okay.

Vicki Weinberg:

And I guess if anything that might get new and different people using it as well.

Lianne Harris:

Yeah.

Lianne Harris:

I think that's what the, I think that's what they're trying to do.

Lianne Harris:

They're trying to lower the demographic of the users to more like, I want to say

Lianne Harris:

millennials, but millennials apparently are getting old, which upsets me.

Lianne Harris:

So yeah, the generation Zed is it.

Lianne Harris:

I think they're trying to, there's a lot more on Pinterest of that age range.

Lianne Harris:

So I think that's why they're trying to keep, TikTok and Instagram.

Vicki Weinberg:

Okay.

Vicki Weinberg:

Well, I am convinced anyway, that it's worth, at least having a go

Vicki Weinberg:

I'm actually quite excited to go and have a look and then potentially

Vicki Weinberg:

so yeah, give it a, go create some pins and see and see what happens.

Vicki Weinberg:

Cause I mean, let's as well.

Vicki Weinberg:

It is a free platform.

Vicki Weinberg:

So I suppose if all you're going to lose, I guess essentially

Vicki Weinberg:

is time, but it sounds like.

Vicki Weinberg:

With, you know, doing a bit of work to get to set up correctly that, yeah, it

Vicki Weinberg:

sounds like it could be really beneficial.

Vicki Weinberg:

So, yeah, I'm definitely going to give it a go.

Vicki Weinberg:

Thank you.

Vicki Weinberg:

Um, so I've just got one final question, um, before we finish Lianne, which, um,

Vicki Weinberg:

and this might be hard one, and don't worry if you have to repeat something

Vicki Weinberg:

you said already, but what would you be your top Pinterest tip right now?

Lianne Harris:

Um, I actually I can do 2.

Lianne Harris:

I couldn't whittle down to any less.

Lianne Harris:

So I would say to keep an eye out for what's the current trend.

Lianne Harris:

So where I've said before about looking at the trends on through analytics.

Lianne Harris:

It just enables you to be able to make sure that what you're doing is best.

Lianne Harris:

Um, and if it's working or if it's not, you can then choose to delay it.

Lianne Harris:

But also when it comes to seasonal content, start

Lianne Harris:

doing it a few months before.

Lianne Harris:

So now where everyone's doing in the lead up to Christmas, um, or they

Lianne Harris:

should have been doing it already.

Lianne Harris:

If you start doing Valentine's day saying at the beginning of December,

Lianne Harris:

Then when it gives then got a couple of months before Valentine's day hits.

Lianne Harris:

So people, you will be fresh in people's minds.

Lianne Harris:

And so, yeah, just saw the, any seasonal holiday that your business can take

Lianne Harris:

part in promote it a few months before.

Vicki Weinberg:

That's really good advice.

Vicki Weinberg:

Thank you so much.

Vicki Weinberg:

All of that.

Vicki Weinberg:

Yeah.

Vicki Weinberg:

This has been so useful and inspiring as well, because I feel like it's

Vicki Weinberg:

definitely something that we can go and have a go at and see if it works.

Vicki Weinberg:

I thank you so much.

Vicki Weinberg:

I really liked talking to you.

Vicki Weinberg:

Thank you so much for listening all the way to the end of this episode.

Vicki Weinberg:

If you've enjoyed it, please do leave me review that really helps

Vicki Weinberg:

other people to find this podcast.

Vicki Weinberg:

Make sure you subscribe.

Vicki Weinberg:

So you don't miss any future episodes and do tell your friends about it too.

Vicki Weinberg:

If you think that they also might enjoy it, can find me at www.Vickiweinberg.com.

Vicki Weinberg:

There you'll find links to all of my social channels.

Vicki Weinberg:

You'll find lots of more information all of the past podcast, episodes

Vicki Weinberg:

and lots of free resources too.

Vicki Weinberg:

So again, that's www.vickiweinberg.com.

Vicki Weinberg:

Take care, have a good week and see you next time.