If you’ve ever felt frustrated that your website or product listings aren’t converting as well as they should, this episode is for you. I’m joined by Carolina Dibb, e-commerce consultant and conversion rate optimisation expert, to talk about why conversion rates matter and how you can make the most of the traffic you already have.
Carolina has worked with major retailers including Amazon and Mr Porter, and now helps small brands understand their customers, optimise their websites, and ultimately increase sales. In this conversation, we dive into practical strategies you can implement straight away to improve your online conversion rates without overhauling everything at once.
You’ll learn why small details like clarity, trust signals, and mobile experience are crucial for encouraging customers to buy. We also cover the common myths around conversion, why traffic does not equal sales, and how even simple changes can have a significant impact on your conversion rate.
Whether you sell on your own website or through marketplaces like Amazon, this episode will give you practical steps to increase your online conversion rates and maximise the value of your existing traffic.
Find Carolina here:
https://www.carolinadibb.co.uk/
https://www.instagram.com/carolinadibbconsulting/
https://www.linkedin.com/in/carolina-dibb-15908623/
Episode Chapters:
00:00 Introduction
01:05 Common conversion challenges small and large businesses face
02:10 How to understand your customers and identify their needs
04:24 Practical ways to see your site through your customer’s eyes
05:41 Why clarity on product pages is key to conversion
07:48 Trust signals and social proof: reviews, best sellers, and building credibility
09:15 Where to focus your energy when improving your website or product listing
11:50 Understanding traffic versus conversion and the leaky bucket analogy
14:50 Essentials of a high converting product page: imagery, copy, and formatting
17:08 How small brands can build trust and encourage reviews
20:37 Conversion optimisation for Amazon listings: basics, keywords, and discoverability
24:29 Prioritising changes for maximum impact with limited resources
26:27 Myths about conversion and what conversion rate optimisation really means
28:50 Carolina’s top advice for improving your conversion rate today
30:39 The impact of checkout and payment options on conversions
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