If you run a product based business, your website plays a huge role in whether customers buy from you or leave within seconds.
In this episode, I’m joined by Simon Pryce, Managing Director of Skylight Media, who works with businesses to improve how their websites function, convert and support growth.
We talk about the real role of a product business website, why many websites struggle to convert visitors into customers, and the surprisingly simple changes that can make a big difference.
Simon shares what he sees again and again when businesses come to him because their website “isn’t working”, including the common mistakes that quietly cost sales. We also talk about the importance of product descriptions, strong photography, user experience, and how customers actually behave when they land on a website for the first time.
If you’ve ever looked at your website and wondered whether it’s really doing its job, this conversation will help you think about your product business website in a completely new way.
Towards the end of the episode we also explore something many businesses haven’t considered yet, the impact of AI and what the future could look like when machines begin purchasing products automatically on behalf of customers.
If you want your product business website to work harder for you this year, this episode is packed with practical insight.
Find Simon here:
linkedin.com/in/simondavidpryce
Episode Chapters
00:00 Introduction to Simon Pryce and Skylight Media
02:00 The true role of a website for a product business
05:10 The biggest website mistakes product businesses make
09:00 Understanding customer behaviour on websites
14:30 Why some websites don’t convert visitors into buyers
18:30 Design, messaging and functionality, what matters most
22:00 How often should you review or refresh your website
27:00 Improving your website without a huge budget
30:30 What to do if you feel embarrassed by your website
32:00 The future of websites, AI and agentic commerce
38:40 Final advice for making more of your website
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