**Please remember to rate and review the podcast – it really helps others to find it.**

Shannon Reed believes we can outsource our creativity too easily and she’s on a mission to give that power back! She creates gorgeous handcrafted items to her customers (she calls them partners) designs or teaches (and empowers) them to do it themselves.

Shannon sells her products on Etsy and also hosts Creative Conversations, women’s events, which are a safe space to listen and connect with others.

Listen in to hear Shannon share:

  • What she makes, how it supports her own mental health and how it grew into a business (00:55)
  • How she knows how to charge for bespoke products (6:42)
  • How and why she started off making all her products to order (7:36)
  • Maintaining the balance between her ‘off the shelf’ items and bespoke products (9:33)
  • The story behind her crocheted yogis (14:00)
  • The process she goes through to create a bespoke order (18:03)
  • Creativity for wellness and the services she offers (27:31)
  • Her number one piece of advice for someone starting a creative products business (36:04)

USEFUL RESOURCES:

Mockingbird Makes website

Mockingbird Makes on Etsy

Mockingbird Makes on Instagram

Mockingbird Makes on Twitter

Mockingbird Makes on Facebook

LET’S CONNECT

Find me on Instagram

Work with me 

Transcript
Speaker:

Welcome to the, bring your product ideas to life podcast,

Speaker:

practical advice, and inspiration to help you create and sell

Speaker:

your own physical products. Here is your host Vicki Weinberg

Speaker:

Shannon Reed. re connects people with their often outsourced Creativity

Speaker:

by bringing their ideas to life in fiber art form.

Speaker:

She also teaches them to do this for themselves and

Speaker:

hold safe spaces to allow our creativity, to support our

Speaker:

wellness. So, hi Shannon. Thank you so much for being

Speaker:

here.

Speaker:

Thank you. Thank you for having me. I am delighted

Speaker:

to be here today.

Speaker:

Well, I'm delighted that you're here, so let's start off.

Speaker:

I've given obviously given her a bit of an introduction

Speaker:

to you, but be fantastic. If you could expand on

Speaker:

that, introduce yourself and also talk a bit about your

Speaker:

business and what you sell. Please.

Speaker:

Thank you. My business is Mockingbird Makes and it is

Speaker:

about handcrafts and I crochet and I knit and I

Speaker:

made pom-poms and I bring people's ideas to knife. That's

Speaker:

what I'm doing now. But the way it came about

Speaker:

was as a means to support my own mental health.

Speaker:

So often we put aside playful things and our adulthood,

Speaker:

we think that's what an adult being an adult is

Speaker:

just to put aside things that we might have been

Speaker:

doing in our childhood. And when I went into therapy,

Speaker:

my therapist asked me if there are any thing that

Speaker:

I enjoy doing when I was younger and I did

Speaker:

enjoy being very creative.

Speaker:

I just never thought it was a productive thing to

Speaker:

do. And I never thought I was in a good

Speaker:

job at it. And so those are two criteria that

Speaker:

I thought one needed to be creative. And so when

Speaker:

she suggested that I picked up knitting and I'm really,

Speaker:

really found that it really helped me. It was something

Speaker:

that I could expand on from my childhood and, and

Speaker:

also crochet and so on. And it gave me 'cause.

Speaker:

I had young children at the time. It gave me

Speaker:

a sense of, of a physical output, physical accomplishment that

Speaker:

I could see in front of me, the process of

Speaker:

learning and challenging myself was really a rewarding.

Speaker:

And it was also something that didn't have anything to

Speaker:

do with the corporate world or anything like that. It

Speaker:

was solely my thing and it, it was something that

Speaker:

I could do with my hand so that I didn't

Speaker:

have to set up. I didn't have to have an

Speaker:

easel app or paints out that it would dry out

Speaker:

if they didn't put them on the sorts of things.

Speaker:

All this criteria was met and I was like beta

Speaker:

rashes. It became very, very meditative. And then I discovered

Speaker:

that I was quite good at it. This was a

Speaker:

place where I could filter where I could channel my

Speaker:

perfectionist and being able to use it. Then I had

Speaker:

to have an excuse for making, cause once again, that

Speaker:

productivity measurement was still in my mind.

Speaker:

So I started gifting them. People's birthdays. It was, it

Speaker:

could be Crafts, it could be whatever it was, gifting

Speaker:

came along and, and the feedback was so wonderful. And

Speaker:

then someone suggested it. I started selling them and then

Speaker:

I sold a few things, but the turning point was

Speaker:

to become a bread, to become a business with win.

Speaker:

A friend of mine, set up a gender neutral clothing

Speaker:

company and needed in the colors of her life that

Speaker:

she was producing for a big launch. And so, yes,

Speaker:

and we went ahead and did that and decided that

Speaker:

that was when I should have an a and I

Speaker:

should have a company and I should have an Instagram

Speaker:

account.

Speaker:

You know, those things that make you an official, whatever

Speaker:

that is, I'm a logo and so on and on.

Speaker:

And that was the mission that I accomplished in a

Speaker:

very short time, because I had a deadline I had

Speaker:

to get it done. So it was a very good

Speaker:

for me to get into the mode of a better

Speaker:

done than perfect. That was, that was really helpful for

Speaker:

me having that short deadline. I just feel a lot

Speaker:

of confidence, confidence coming out of the corporate world and

Speaker:

going into the child, becoming a mum and raising children.

Speaker:

And it didn't really think that I could go back

Speaker:

into that world. So this was a beautiful way for

Speaker:

me to start building my life again, in my, on

Speaker:

my own terms and in my own way.

Speaker:

And as an, as an aside, too, that the production

Speaker:

and the creation, the following, my intuition, getting feedback from

Speaker:

customers, Ideas from customers to turn in to reality. I

Speaker:

also discovered the process of creativity and how beneficial that

Speaker:

could be for others. And so outside of my product

Speaker:

business, I do a lot of Wellness Work as well,

Speaker:

which is very, very rewarding. But now I make the

Speaker:

spoke. Mostly I do have an Etsy account where I

Speaker:

can, which is what I sell my ready made items,

Speaker:

but working for the focus on my greatest joy, because

Speaker:

it links into a allowing others to reclaim their own

Speaker:

creativity, even if they don't make for themselves, they can

Speaker:

have an idea go from an idea into reality.

Speaker:

And so they are, Creativity is channeled is, is brought

Speaker:

to life. I know that that's something that you're very

Speaker:

passionate about. The seeing ideas come to life like that.

Speaker:

And, and it's, we have that in common being a,

Speaker:

with its doing it ourselves or, or seeing them come

Speaker:

through from one person to another, it was really rewarding.

Speaker:

So the spoke is my main way that I work

Speaker:

and which has its own challenges. Then, then being able

Speaker:

to formally set it up, how much stock I need

Speaker:

for certain thing and, And, and being able to measure

Speaker:

the profit margins down to the nth degree. So I

Speaker:

worked very intuitively and, and slowly building up my profit

Speaker:

margins and slowly building up that side of it.

Speaker:

First of all, has been in the work and secondly

Speaker:

has come the feasibility. And that's because I'm in the

Speaker:

very privileged position of being in a partnership where I

Speaker:

have another income. So I don't want anyone to take

Speaker:

this as a Oh well, that's what I need to

Speaker:

do now, if you're starting up from scratch with no

Speaker:

support and so on. So I interrupted you though, as

Speaker:

a kid going on.

Speaker:

Oh no. So I need to make sure I was

Speaker:

going to say with the pricing, I guess some of

Speaker:

it is, yeah, I guess it's an intuition, but also

Speaker:

some of it it's obviously experienced because you are, I

Speaker:

guess in the longer you are doing that, you can

Speaker:

kind of judge more of, okay, well, my materials for

Speaker:

this project will cost this and it will take me

Speaker:

this amount of time. I'm sure that makes people wherever

Speaker:

they have a set pricing model or not often undercharging

Speaker:

at the beginning, because it's so easy to underestimate your

Speaker:

time and you know what it's going to take to

Speaker:

complete the project. So I'll say I agree that I'm

Speaker:

sure that a lot of what you do is in

Speaker:

tuition, but I think that's probably built on your experience

Speaker:

as well, because remind me, Shannon, how long have you

Speaker:

been doing this for now?

Speaker:

Had to schedule your birthday in October or November of

Speaker:

last year. Yeah.

Speaker:

So obviously you've got all of that experience to draw

Speaker:

from. And where are you do in the space from

Speaker:

the start of it? Or did you start right from

Speaker:

day one? Okay.

Speaker:

Well actually for me, bespoke felt like lower risk because

Speaker:

I, while my individual purchasing products of material might be

Speaker:

higher because I am not buying them bulk a, the

Speaker:

risk of do they want it is much lower. So

Speaker:

that's how I started was I will make you what

Speaker:

you want rather than me knowing what is wanted out

Speaker:

there. And so that's where the intuitive meets experience is

Speaker:

that I didn't do. And I didn't research Ryther there's

Speaker:

business, which is a viable option from the beginning.

Speaker:

And I don't like to say that because I get

Speaker:

embarrassed about saying that, but it was such a drive

Speaker:

that I wanted to be able to do this, but

Speaker:

that's how I approached. It was how can I give

Speaker:

you what you want? And then if that popular I

Speaker:

can. So I think in the first couple of, of

Speaker:

early years were really like market research and really gathering

Speaker:

consumer insights and a life that could come forward way.

Speaker:

If you wanted to give to an analogy to it,

Speaker:

me, I was just following my knows that there we

Speaker:

go, we can, we can call that what it is.

Speaker:

As you mentioned, you have some off the shelf items

Speaker:

as well, and all of the off the shelf side

Speaker:

items kind of, so what am I trying to say?

Speaker:

Hey, if you have, you used your knowledge of what

Speaker:

people are buying bespoke is a kind of dictate what

Speaker:

the off the shelf items are.

Speaker:

Yeah. Yes, that's right. So it is things that are

Speaker:

popular now that I know that a regular buyers are

Speaker:

at different times of year or whenever they might be,

Speaker:

it will make sure that I have a bit of

Speaker:

stock Inn of those so that they are ready to

Speaker:

go for people. Yeah.

Speaker:

Yep. And how do you balance that? So creating your

Speaker:

stock that's on your Etsy store, one is available sort

Speaker:

of year round versus the bespoke. How do you manage

Speaker:

that and hard in terms of your time?

Speaker:

It's, it's not a science at all. It's very much

Speaker:

an art. It's very much, you know, I'm still have

Speaker:

children at home. I still have to juggle different things.

Speaker:

And so I'm mostly led by my orders. And then

Speaker:

when I get a gap, I will look at my

Speaker:

stock and see what I need. And this was a

Speaker:

lot of stock that I had even on my Etsy,

Speaker:

because I haven't got round to doing the text for

Speaker:

it and doing the copy and then doing the photos

Speaker:

for us as well. So there's not, you know, this

Speaker:

is the tool rolling. It's a little rolling, it's all

Speaker:

going on. And I did spend a lot of time

Speaker:

not wanting to stop things because I couldn't do it

Speaker:

properly or completely.

Speaker:

And I've taken that requirement's away from myself and a

Speaker:

lot and have gone look, my, you know, my branding

Speaker:

is not, high-end my photograph and not all really great

Speaker:

and so on, but it's what can I do? What

Speaker:

can I put out there too? And what can I

Speaker:

manage? What can we manage? What is enough for me?

Speaker:

So it always coming from my boundaries and what works

Speaker:

for me and allowing that to be the leader of

Speaker:

my business, rather than it's, it's a balance, but rather

Speaker:

than the market as such.

Speaker:

Yeah. And this is an element in there. So it

Speaker:

sounds like there possibly is an element of what you

Speaker:

enjoy as well, because I'm getting from speaking to you,

Speaker:

I kind of feel that the bespoke work is what

Speaker:

you love. So I, it kind of make sense to

Speaker:

me that you're business is led by That because that's

Speaker:

the word that you truly enjoy it. So yeah, that

Speaker:

does make, that does make total sense.

Speaker:

I think it is very much I loved. So there's

Speaker:

the, there is a phrase that I came across recently,

Speaker:

which I know that I'd do called shop blocking, where

Speaker:

as you talk about something that's really, really exciting, and

Speaker:

then people have no way to go and buy it.

Speaker:

And then often happens with me. 'cause I am so

Speaker:

excited about something that I just want to share it

Speaker:

with people. And then I haven't still, haven't got a

Speaker:

link or is it, you know, and my I've got

Speaker:

too many orders on or something or something. And so

Speaker:

having, I'm getting better at having processes, I'm getting better

Speaker:

at thinking through it and thinking in advance and having

Speaker:

strategy and having planning in place.

Speaker:

But it it's, it's not as exciting as meeting someone

Speaker:

who goes, Oh, I love what you did there. Do

Speaker:

you think we could do this and this? And so

Speaker:

I'm at the moment. One of my favorite things is

Speaker:

to make yogis we're on, we're on podcast. You can

Speaker:

see, but the Vicki, you can see behind me once

Speaker:

sitting on my shelf and these have been, I started

Speaker:

off as like yogis for which has really been amazing

Speaker:

for me to understand how much representation matters and the

Speaker:

fact that black skinned yoga do you have not been

Speaker:

seen in this form before to a great extent was

Speaker:

really, really powerful.

Speaker:

So, so being able to create something that has really

Speaker:

emotive and beautiful and, and really life affirming for people

Speaker:

is because of my greatest gift, that would be my

Speaker:

greatest gifts. How wonderful is, or is that to be

Speaker:

able to do that. And so when I think of

Speaker:

making 20 unicorns and putting them on Etsy to be

Speaker:

sold as a, as a transactional thing, it doesn't have

Speaker:

as much thrill for me. I mean, it's a unicorn,

Speaker:

so how can it not have a thrill? You know,

Speaker:

when the first time I got to a direct payment

Speaker:

into my bank account that said, rainbow unicorn, I thought,

Speaker:

well, look, I've made it.

Speaker:

This is at this time I've made my life, Oh,

Speaker:

this is what I wanted to be doing, but there

Speaker:

is a difference. And sometimes I, I can do it

Speaker:

a little bit of, not so much of the smartest

Speaker:

thing, buy, for example, shop blocking, whereas not having my

Speaker:

stuff ready, but I would rather have the connection with

Speaker:

the people that I'm doing it with. So I have

Speaker:

to balance that, that, that correctly, I have a strong

Speaker:

drive to connect with people and be working with them,

Speaker:

but I also need to have a production line to

Speaker:

a certain extent, have things that are, have, you know,

Speaker:

I've read them to go and so on.

Speaker:

So I get better and better at that with more

Speaker:

experience. I don't want to cut it off that connection.

Speaker:

That's what the whole, that's a whole thing about what

Speaker:

I'm doing is about and, and just working on how

Speaker:

to make that more profitable. So I can continue to

Speaker:

do that and, and keep, keep the business going, has

Speaker:

been a lot of what I worked on last year,

Speaker:

which was really successful, which has been really good.

Speaker:

Right. Yeah. And I saw the yogis on your website

Speaker:

actually. And I thought they were lovely. 'cause I've never

Speaker:

seen anything so unique. And like you said, there are

Speaker:

also really representative as, as well, which I haven't, which

Speaker:

I don't know that I've seen before in many, if

Speaker:

any hands crafted products, I just thought they were really

Speaker:

unusual and yeah. And I could totally see why it's

Speaker:

lovely to create products where people can see themselves in

Speaker:

them. And what was the inspiration for that is if

Speaker:

you don't mind me asking.

Speaker:

And it was a direct request from Donna Noble, who

Speaker:

is a leading yoga teacher in the country at the

Speaker:

moment. And she is leading the way and equality and

Speaker:

inclusion and all sorts of diversity in terms of body

Speaker:

size and shape. And yoga is for everybody. And, and

Speaker:

she said, she saw one of the other figurines, so

Speaker:

that I've made, I've made some statues and some goddess

Speaker:

figurines and, and, and so on for a beautiful work

Speaker:

for the people. And she thought like, I be like

Speaker:

a Yogi. And so I made one from her and

Speaker:

she, and she shared it and we went from there.

Speaker:

And then you would have been made, have seen a

Speaker:

few, I'm talking about picture of the yoga for that

Speaker:

lots of different yogis in one place. Those are all

Speaker:

future orders that people have got, Oh, well, I usually

Speaker:

wear gray when I'm saying, and can I have a

Speaker:

pink yoga mat or, and I have, I have my

Speaker:

hair down. Can I have my hair long or short

Speaker:

or Apple, you know? And then it went on from

Speaker:

there. And to even, I, I Business women with her

Speaker:

sunglasses and in a mobile phone and Her, Oh, what

Speaker:

is the brand anyway, who a designer handbag, which was

Speaker:

very, you know, it was a very clear to see

Speaker:

what its design at was and her high heels shoes.

Speaker:

I mean, you know, this is me getting a bit

Speaker:

silly on it, but I loved it, making it look

Speaker:

at this and like showing my boys look at what

Speaker:

I've made. I've made a tiny pair of high heel

Speaker:

shoes I went to go,

Speaker:

Okay, that's really good. And why not get to Sally

Speaker:

with that as well? I mean, Y you know, it's

Speaker:

fine that it should be fine, and this is maybe

Speaker:

a personal, what was it personal? Because I crocheted as

Speaker:

well as myself. I'm self-taught so do you actually, as

Speaker:

you, you are not following a pattern by the sounds

Speaker:

of it as well. You're sort of designing your own

Speaker:

pieces, is that right?

Speaker:

Well, I will look at Perry. I will look at

Speaker:

patterns all the time. I will look at patterns from

Speaker:

here and I'll look at patterns from here and I'll

Speaker:

go back to hear and pull it out. The pieces

Speaker:

that I need. So know, I, this is not just

Speaker:

me, but there are some times there are some times

Speaker:

when I have enough space and I have enough calm

Speaker:

around me. And the time was just right on the

Speaker:

moon, isn't the right place or whatever it is going

Speaker:

on. I don't know. I would like to put it,

Speaker:

I would like to bottle these times, but I haven't

Speaker:

been able to get where I can sit down. And

Speaker:

I think it's, from my experience, I can sit down

Speaker:

and I can go, okay, the next row needs to

Speaker:

be like this, the next row needs to be like

Speaker:

this.

Speaker:

Yes. That shaped is good. Yeah. And it, and then

Speaker:

it flows. So there are times that I do that

Speaker:

when I'm in flow and I'm in flow and at

Speaker:

night to be able to do that on purpose much

Speaker:

more, but, you know, experience will bring that as well.

Speaker:

Yeah. Thank you. So thank you for explaining that. I

Speaker:

was just really curious, because I've never seen patterns for

Speaker:

a lot of the things that you create. So I

Speaker:

was just wondering where that came from, but taking bits

Speaker:

and lots of places totally makes sense. So let's talk

Speaker:

a little bit about how you manage these bespoke or

Speaker:

does, so what's the process when someone contacts you and

Speaker:

says, I'd like you to make something for me, how

Speaker:

does that work?

Speaker:

Yeah, a year ago or 18 months ago, I'd probably

Speaker:

wouldn't have been able to articulate it, but I have,

Speaker:

because as I said, I am becoming more process focused

Speaker:

and that's not just for me to be efficient, but

Speaker:

it's also for the customer to have as little time

Speaker:

answering questions from me as possible, because in the beginning

Speaker:

I would be like, Oh, and what about this? And

Speaker:

then come back later at all, but I forgot this.

Speaker:

What about this? So now I have, I take my

Speaker:

time before I go back to someone to think through

Speaker:

all of the things that they will need to choose

Speaker:

about the item or think about or, and so on

Speaker:

and try and simplify those questions down as much as

Speaker:

possible, because this is my perfectionist coming, and I would

Speaker:

want to get it right for them.

Speaker:

But most, not most, sometimes I just didn't know that

Speaker:

people with too many questions. So I'm aware of time

Speaker:

to do that. So the quick, so the email comes

Speaker:

in, I would like to do this. And then I

Speaker:

came back with some ideas, have I understood you correctly?

Speaker:

This is what I'd done in the path. What do

Speaker:

you like out of these? And then it, it will,

Speaker:

depending on what time of the year it is, or

Speaker:

if it's coming closer to Christmas, I will say, this

Speaker:

is my turn around time. I'm going to put you

Speaker:

in a holding pattern right now. If you have to

Speaker:

hold your place, here's my deposit. Please, please pay this

Speaker:

deposit to hold your place.

Speaker:

And then we will come. I will come back to

Speaker:

you when I am really to all of your materials

Speaker:

for U, and we will sign off on that and

Speaker:

do that when it, less than that, I'm not so

Speaker:

rigid with my, my timings and so on. So I'm

Speaker:

looking at the process and then I will, so we

Speaker:

will agree and practice in theory, what are the components

Speaker:

are, I will quote on, on that and taking the

Speaker:

positive, then we'll order the materials if I don't already

Speaker:

have them in stock. So there's a bit of turnaround

Speaker:

time then if necessary, once those materials that in a

Speaker:

lockdown process is to then show them by some screen

Speaker:

video or, or, or photograph And as natural light as

Speaker:

possible, which has, can be when you have to affect

Speaker:

her on screens and so on.

Speaker:

I'm what we've got. A and just say, here we

Speaker:

go, it's arrived. Cause I like to people to keep

Speaker:

a part of the process as well. Yeah. This was

Speaker:

the stage I'm at. We are here. And, and, and

Speaker:

I'm thinking about this for you, and this is what

Speaker:

they I've had these ideas in the meantime, what do

Speaker:

you think? And so on. And then half way through,

Speaker:

we might do a quick little update and, Oh, here

Speaker:

we go. And then, and then in, in, in the

Speaker:

process, so I finished takes out is for them, send

Speaker:

them through or wait until like, by posting them out

Speaker:

and then send in photos that I can use if

Speaker:

they wanted to talk about it. And so on what

Speaker:

I used to love doing, of course, when we're not

Speaker:

in a locked down as a meeting up with people

Speaker:

so they can get their hands on the wool and

Speaker:

the yarn and see the colors and light and have

Speaker:

a whole table covered.

Speaker:

This is a bit exciting whole table covered with the

Speaker:

yarn and then pick and choose to put them together.

Speaker:

And that is as a lovely process that I missed

Speaker:

doing with people. It all makes it part of the

Speaker:

plot, probably a lot of the game for me, but

Speaker:

of course the, you know, doing it this way means

Speaker:

less time, but it's just quicker for me to get

Speaker:

these focuses down. So the swings and roundabouts.

Speaker:

Yeah. And it does sound like you've adapted really well

Speaker:

when you have really good process in place. I think

Speaker:

it's really lovely to be about the check-out with people.

Speaker:

'cause, there's nothing worse in order to win something on

Speaker:

site at the C and then two or three weeks

Speaker:

goes by and you haven't had a thing and you

Speaker:

think you can have, they got my aunt's or is

Speaker:

it coming? And so I think its really nice. And

Speaker:

especially because your work's bespoke, I guess it's so personal

Speaker:

to people as well. Well, if it works for them

Speaker:

or whatever it is for gifts. Yeah. So I think

Speaker:

that's really nice that you've built that into your process.

Speaker:

Hm. Now it's very important for me. It may be

Speaker:

just a little girl in me. He would like to

Speaker:

have recognition who knows, but then she has a way

Speaker:

that it works really well. I imagined myself as the

Speaker:

customer, whenever I can imagine myself with the customer and

Speaker:

I'm putting my trust, especially with the folks it's like,

Speaker:

Oh, have my ideas have translated. Is that we agree

Speaker:

on them? Is that what it's going to be looking

Speaker:

like? Well, when I, and then also it's not an

Speaker:

unfair thing or a decent amount of money. I want

Speaker:

to know that if I want to have the feeling

Speaker:

of excitement that something is coming so that joy and

Speaker:

knowing that someone is thinking about me than it is

Speaker:

considering that keeping me on my mind, all of those

Speaker:

things.

Speaker:

I, I, I, I want to give to my customer's

Speaker:

that this is a relationship and the way that we're

Speaker:

having no, not to put anybody out, but you know,

Speaker:

it's, it is, it, is that the communication, that is

Speaker:

the relationship of thoughts for that short period of time.

Speaker:

That is that, that they are held what the idea's

Speaker:

are held, that they are, that they, that the love

Speaker:

in the camp is going into it. That's really important

Speaker:

to me, for them to know that.

Speaker:

Yeah. And also as a maker, I know this probably

Speaker:

isn't your primary motivation, but also as a maker, I

Speaker:

guess it's nice to have that check-in in before you

Speaker:

get to the end and someone goes, Oh actually that

Speaker:

was the wrong shade of green or where, you know,

Speaker:

whatever the thing is that. Right.

Speaker:

And it, it certainly allows that to happen at that.

Speaker:

It allows for that too, too, to, to add in

Speaker:

the adjustments or actually I'm glad she got in touch

Speaker:

because I was thinking we haven't talked about the shoes

Speaker:

yet and what would it be okay to do this?

Speaker:

Oh yeah. Well, I hadn't started that yet. So yes,

Speaker:

that's fine. We can do that. You know, anything we

Speaker:

can come on up.

Speaker:

So, and I know this is probably like a, how

Speaker:

long of a piece of string question, but generally how

Speaker:

long does it take you to create a bespoke order

Speaker:

in terms of the actual making the time?

Speaker:

If yeah, it can be, it can be a lot

Speaker:

of hours. I made a beautiful, this is an octopus,

Speaker:

a woman. I made one for a very dear customer

Speaker:

friend and I wanted it to be special. And I

Speaker:

did lots of the reading and I took my time

Speaker:

and really allowed that process to unfold and to let

Speaker:

Ursula tell me what she wanted to be, which I

Speaker:

was so grateful to have the trust of my client

Speaker:

to do that. And I didn't count how many hours

Speaker:

that was because it was quite a lot, but I,

Speaker:

I, and now that, that as content CPD, so that

Speaker:

continued professional development for me experienced building and, and so

Speaker:

on.

Speaker:

So that was quite a few hours if I was

Speaker:

trying to make the Yogi Yogi over the weekend clearly,

Speaker:

you know, be on pointing too. But Yogi this to

Speaker:

think beside me is a M I, I basic stile

Speaker:

where people could choose their color and then they get

Speaker:

a colored clothing and color Matt and hair style. And

Speaker:

so on would be under for hours for, for that,

Speaker:

from the start to finish. Yeah.

Speaker:

Okay. Thank you. I was just very curious and I

Speaker:

will make sure that there are links to your website

Speaker:

and your Etsy store in the show notes. People can

Speaker:

actually go and have a look at Your yogis and

Speaker:

all of your other products as well right now. So,

Speaker:

okay. So your, so your bespoke products when you're website

Speaker:

and your off the shelf products, weren't at to see

Speaker:

if I got that right?

Speaker:

My bespoke products have ID on Instagram or emailing me.

Speaker:

So it's by email and ideas for what you might

Speaker:

like are all on my Instagram account. So ideas of

Speaker:

what has been made before are all There. My, there

Speaker:

are some stuff on my website that that's not a

Speaker:

shopping website. We do you do. You need to actually

Speaker:

email me and get in touch with me if you

Speaker:

want something bespoke. Whereas all of my ready-made stuff is

Speaker:

on Etsy that you don't need to interact with me

Speaker:

at all. You can just buy it. And I do

Speaker:

have one Yogi on, on there at the moment, but

Speaker:

anyone can message me as well as through my Etsy

Speaker:

site to, to, to say, Oh, that's all this and

Speaker:

how are we going to do something else?

Speaker:

So, yeah.

Speaker:

Perfect. And your website I'm of course, cause I've always

Speaker:

taken a look at your website, also talks about some

Speaker:

other services you offer. So you, should we just talk

Speaker:

about those briefly and how and what you do and

Speaker:

how it kind of connects with, with this side of

Speaker:

the business?

Speaker:

Oh, I would love to, cause I'm very passionate about

Speaker:

Creativity for Wellness and how Creativity can support our mental

Speaker:

health. And I think it's when we had our first

Speaker:

lockdown, the data that came back with the two things

Speaker:

that people most took up and the time to support

Speaker:

the child's with exercise and Creativity, and they did might

Speaker:

not have counted how many loaves of bread was made.

Speaker:

But anyway, exercise to see a devotee, we'll definitely be

Speaker:

in there as one of the highest things. And I

Speaker:

think it speaks a lot to us that our health

Speaker:

is really important and they are both part of our

Speaker:

health. So my, the way that I do that, as

Speaker:

I speak often, whenever I can about the benefits of

Speaker:

Wellness, that Creativity brain and I host women's events for

Speaker:

called Creative Conversations, which is the combination of a women's

Speaker:

listening to circle where we get to listen and connect

Speaker:

with each other in a very, very safe container.

Speaker:

So I've been a facilitator for, I tried to do

Speaker:

as a facilitator maybe 20 years ago. Now, gosh, it's

Speaker:

a lot of the year is to say, and I've

Speaker:

continued facilitating. So that's a theme that has run through,

Speaker:

even though I was in the corporate world as an

Speaker:

innovation and creativity facilitator for corporates to come up with

Speaker:

ideas and implement really big, bold new ideas. The, the

Speaker:

thread of creativity has come through and I'm still facilitating

Speaker:

and holding safe spaces for the people in safe spaces

Speaker:

that are needed for new ideas to come up, which

Speaker:

is what I was doing pre children.

Speaker:

And then my corporate career holding incredibly safe spaces because

Speaker:

new ideas can be very vulnerable. And now I hold

Speaker:

spaces that are very, very safe emotionally and very, very

Speaker:

nurturing and nourishing for women and with the intention of

Speaker:

them having connection to themselves and to each other, that

Speaker:

power is incredibly powerful and also a space to create.

Speaker:

Now the creating is not compulsory. You can just come

Speaker:

and be and share and joy in the meditation, enjoy

Speaker:

the Shedd conversation and enjoy that gratitude practice.

Speaker:

And, and, and so on the practices that I do

Speaker:

when it, but it isn't, you are invited to bring

Speaker:

something along, especially something that you have abandoned such as,

Speaker:

maybe from childhood, or maybe even recently at an abandoned

Speaker:

project that you can read pick up because that's a

Speaker:

powerful message to ourselves. We are reclaiming and, and no

Speaker:

longer abandoning ourselves. And using that Creativity when we work

Speaker:

with are hand in a non-urgent way, we are giving

Speaker:

signals to our body that we have faith. And so

Speaker:

our nervous system can switch from fight or flight to

Speaker:

rest and digest.

Speaker:

And right now we are in a crisis in the

Speaker:

UK that is ongoing and has become from acute to

Speaker:

chronic. So we need to consciously Work very, very hard

Speaker:

to reduce our nervous systems out of the stress and

Speaker:

to come to allow us to have the resilience, to

Speaker:

carry on with what we've got to face in the

Speaker:

future. So this has helped, this is basic health right

Speaker:

now. It used to be like a lovely thing to

Speaker:

compliment to really, really have that. This is now we

Speaker:

really need to step into doing this consciously to make

Speaker:

sure we are looking after ourselves. So my women's group

Speaker:

to do that in that way.

Speaker:

And then I host a free small business huddle, which

Speaker:

is on every Thursday, it's free on zoom. It's only

Speaker:

for, for 45 minutes. The group is very, very welcoming

Speaker:

and beautifully kind and generous and warm. And we are,

Speaker:

well, we have businesses. It's a place of business is

Speaker:

to raise it to the place of business is to

Speaker:

take them off and off, to drop their shoulders, to

Speaker:

come in and say, this has been really hard this

Speaker:

week. And to really have that as another safe space

Speaker:

to be, and we connect beautifully. And this month, I'm

Speaker:

not sure when this is going out. If it's still

Speaker:

January, we are hosting an event called find your January

Speaker:

joy for 31 businesses, one business for each day, giving

Speaker:

away or making special offers for all of our followers.

Speaker:

One per day, from a business per day, as a

Speaker:

way to spread some joy in the month. And that's

Speaker:

the network keeps me saying that it would have been

Speaker:

doing it from the beginning of the first lockdown. It's

Speaker:

a weekly thing where we checked in with each other

Speaker:

and then there was a beautiful, beautiful space. So that

Speaker:

has been really, really important to me. And I also

Speaker:

mentioned to you before we started, I think about my

Speaker:

Creativity for Wellness it's to Life, which is a place

Speaker:

where I share my platform with black voices, with women

Speaker:

in business who can have some more air time. And

Speaker:

we talk about what Creativity means to them and that's

Speaker:

just a delight.

Speaker:

So it's absolutely delightful. Umm, so that's all that I

Speaker:

can think about it at the moment in terms of

Speaker:

my other things. Oh and I'm yes. And speaking and

Speaker:

hosting Creativity for Wellness, things like tomorrow evening, I am

Speaker:

working and hosting a WWI evening. I worked with the

Speaker:

WUI quite a lot at a reduced rate to speak

Speaker:

for them and to support their women on Creativity for

Speaker:

Wellness on zoom calls and so on. So yeah, I

Speaker:

love it. Yeah.

Speaker:

Now I can tell that Shannon and like, so, so

Speaker:

I can say, you know, everyone else can't see you,

Speaker:

but I know you back and say you're beaming and

Speaker:

you get really lit up, which was lovely to see.

Speaker:

And you say that that's all, I mean, you're doing

Speaker:

an incredible amount and so needed for the context. So

Speaker:we're recording in January of:Speaker:

out a bit later. And I know that I have

Speaker:

listeners who are in a business Shannon, so we will

Speaker:

make sure that we get links to all of, all

Speaker:

of this in the show notes, because I'm sure they'll

Speaker:

be people listening who, you know, really loved the sound

Speaker:

of what you do and perhaps, you know, need a

Speaker:

bit of what it is you're offering or the safe

Speaker:

spaces. So are your groups for crew, for creative business

Speaker:

owners? Is, are you open to all business owners or

Speaker:

creative businesses?

Speaker:

Absolutely. Every business I know. Oh

Speaker:

Wow. Yeah. That's amazing. Yeah. I'm able to do a

Speaker:

new one week, right?

Speaker:

So he used to please come and you know, when

Speaker:

times are tough and when the kids were home and

Speaker:

if they are not whatever, but pajamas a Welcome Jin

Speaker:

as Welcome children are welcomed. That's the criteria. It was

Speaker:

Welcome. Yeah. It it's just that I was just a

Speaker:

place where we can step off the treadmill for a

Speaker:

moment and know that we are not alone and no,

Speaker:

that we are all human. And it's quite really, especially

Speaker:

on speaking specifically about a small business huddle and what

Speaker:

I find this really lovely as people come along and

Speaker:

that's seen Instagram accounts and have seen these people and

Speaker:

then they get to meet the people in person and

Speaker:

they go, Oh, you are not as far away from

Speaker:

me as I thought, or your not as different from

Speaker:

me or this, you know, you're just like me as

Speaker:

well.

Speaker:

And I can do that too. And all you struggle

Speaker:

with thinking that too. Oh my goodness. That's amazing. And

Speaker:

it just a wonderful lip color and an amazing confidence

Speaker:

builder or for other businesses to work together. And that

Speaker:

way that they are unspoken support, but is there is

Speaker:

really, is really, really amazing.

Speaker:

Yes. Yeah. And we have, yeah. I mean I'm a

Speaker:

bit, I'm a huge fan of networking and connection and

Speaker:

yeah, I think for all of the reasons you said

Speaker:

that it was just so good for our well-being, especially

Speaker:

now when we are also isolated to just connect them.

Speaker:

We mentioned before we spoke to, but just seeing you

Speaker:

on my zoom screened today is just to give me

Speaker:

such a boost to see someone and have a conversation.

Speaker:

So I think everything you're doing is amazing. I we'll

Speaker:

be sure that it's all linked up in the show

Speaker:

notes so people can find you. And do you have

Speaker:

time for one final question before we finish? All right.

Speaker:

Okay. So why we'd love to know Shannon, what are

Speaker:

your number? One piece of advice would be for someone

Speaker:

else is looking to start a product business and perhaps

Speaker:

specifically a creative product business, as well as that your

Speaker:

speciality.

Speaker:

I think, I think this is not very original ideas

Speaker:

here, but I think that's really powerful and that's knowing

Speaker:

your why, and being really, really honest about why you

Speaker:

want to do it and not dismissing it. So not

Speaker:

dismissing, I can very easily dismiss that. I could have

Speaker:

very easily dismissed that my wife was starting. My business

Speaker:

was just because I wanted to keep making, I could

Speaker:

have dismissed that and gone. That's not a good enough,

Speaker:

excuse me. That Y has kicked me going through the

Speaker:

four years of not necessarily making a lot of money,

Speaker:

not necessarily, you know, in the beginning, even having a

Speaker:

good profit margins or anything else like that.

Speaker:

But it has brought me to the places that I

Speaker:

want to go to. And I did it at the

Speaker:

end of last year. I thought of not making any

Speaker:

more and stepping on to the coaching and wellness side

Speaker:

of things. And then I worked at one day heartbroken,

Speaker:

but that idea, and it is still one thing to

Speaker:

make it. I was still wanting to make it. So

Speaker:

I still make room for that. Also using that as

Speaker:

a way to get out into the world, to build

Speaker:

my confidence, to build my network, to build my world.

Speaker:

And so one thing that I'm doing outside of, or

Speaker:

as Shannon Reed as opposed to a Mockingbird Makes is

Speaker:

that I am delivering monthly sessions on an energy healing,

Speaker:

forgiveness technique called PO upon a pano, which is the

Speaker:

Hawaiian practice.

Speaker:

And that is as part of TAMU Thomas, who is

Speaker:

that the three 60, she is running a year long

Speaker:

course called sovereign. And I'm once a month, I am

Speaker:

supporting her women by doing that part of it. And

Speaker:

without being and doing, and this is to follow your

Speaker:

heart, follow your heart and trust that what you want

Speaker:

is OK. And that you don't know what's going to

Speaker:

come from it, but nothing will come from it if

Speaker:

you don't do it with it. Yeah.

Speaker:

I think that's great advice. Thank you so much are

Speaker:

as well. And also, I mean, I can tell you

Speaker:

that this whole conversation, how much do you love making?

Speaker:

So it makes total sense to me that you would

Speaker:

still carry on making the facts. I mean, I I've

Speaker:

only met you an hour ago and if you were

Speaker:

to tell me that you were going to start making

Speaker:

some more of a doubt, I would be shocked 'cause

Speaker:

I can see how much it means to you. So

Speaker:

yeah, I think that's, I think that's fantastic advice and

Speaker:

it's yeah, it was evident that you're, that you're doing

Speaker:

that. So thank you so, so much for all of

Speaker:

that you share today and for all of that, you're

Speaker:

all doing, and we'll be sure, as I said, to

Speaker:

have links to absolutely everything in the show notes so

Speaker:

that people can come and find you, and then what's

Speaker:

the best social media channels, get you on it.

Speaker:

If someone's listened to this and they think, Oh, well,

Speaker:

I'd love to go and find out more about Shannon.

Speaker:

Where, where should they head to?

Speaker:

Yup. He was straight to Mockingbird_Makes on Instagram Mockingbird, sorry.

Speaker:

Yes. Mockingbird_makes on Instagram and I'm very interactive there. So

Speaker:

my Dean's are open for customers and other small business

Speaker:

creators alike. I love sharing my, my tips and ideas.

Speaker:

I had someone come and ask me about this January

Speaker:

events that we're doing and was really happy to share

Speaker:

all the tricks and so on. And that we've done

Speaker:

too much, not tricks, but you know, all the tips

Speaker:

of making it, making it worse, which was really, that

Speaker:

really loves me.

Speaker:

So yeah, I love being there.

Speaker:

Well, thank you so much, Shannon. And thank you for,

Speaker:

for all you shared it and for all of that,

Speaker:

you do.

Speaker:

Thank you. Thank you very much for having me on

Speaker:

this. I'm loving what you're doing. I think that your

Speaker:

services in your resources and your support here for small

Speaker:

businesses is a fabulous and really, really valuable idea in

Speaker:

offering. So thank you. Thank you very much.

Speaker:

Thank you. It was really kind of you. Thank you.

Speaker:

Hi, thank you so much for listening as always, absolutely

Speaker:

love to know what you thought of this episode. Please.

Speaker:

Do you remember to rate and review the show and

Speaker:

also most importantly, subscribes, so you don't miss out on

Speaker:

any future episodes. And as a reminder, I release a

Speaker:

new episode every single Friday. So take care and look

Speaker:

forward to speaking to you again, then.