Lynsey Pollard, Little Box of Books, sells inclusive and representative children’s story books to families, schools and businesses.

Lynsey curates, rather than creates, her products. This is a great look at a different kind of products business – and one that’s really making a difference.

Listen in to hear Lynsey share:

  • What inspired her to start her business (1:26)
  • How children learn from books (4:00)
  • The importance of children seeing themselves in stories (5:21)
  • How she set up her business (6:30)
  • The importance of taking risks (8:40)
  • Recognising your strengths, outsourcing and asking for help (9:45)
  • How to keep going when setbacks get in the way – which they inevitably will! (12:43)
  • How she grew her business (13:40)
  • Sourcing and curating products – and why a clear vision is important (16:35)
  • Save the Children’s Save with Stories (19:12)
  • How her subscription service works (23:19)
  • How the business works around her family (25:15)
  • How Coronavirus has affected the business (26:39)
  • Book suggestions to diversify your family’s bookshelf (28:30)
  • What she enjoys about having her own business (30:14)

USEFUL RESOURCES:

Little Box of Books        

Little Box of Books on Twitter 

Little Box of Books on Facebook 

Little Box of Books on Instagram 

Lynsey Pollard on LinkedIn

Change the Story on Crowdfunder

Save the Children’s Save with Stories

LET’S CONNECT

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Transcript
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Welcome to the Bring Your Product Ideas to Life podcast,

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practical advice and inspiration to help you create and sell

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your own physical products. He is your host Vicki Weinberg.

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Hi, welcome to today's episode. So today we have a

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fantastic interview with Lynsey from the Little Box of Books

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umm, and Lynsey, goal ways to help more children to

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see themselves in the books they read. So I won't

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make to make anymore. And he is an interview with

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Lynsey. Okay. Hi, Lynsey Welcome

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hello, thank you for helping me.

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Oh, so if I were to come, thank you so

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much for being here. So I just want to start

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off by why did you first, first, first of all,

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for everyone who's listening, who doesn't know who you are,

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can you just tell us, tell us who you are

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and a little bit about your business please?

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Yeah, I'm Lynsey Pollard and I run Little Box of

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Books I set it up two years ago and we

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sell inclusive and representative of children's books. So all that

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means is we find books that he was going to

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the characters reflect real life. So we see a lot

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more single parents. You see me and characters have all

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colors, all races, you see maybe two moms, two dads

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in Stories. So it's just there. They're just books that

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reflect what our society looks like. That's where we go

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from a

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fantastic. And so what inspired you to start this business?

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Well, and when I had my eldest son, who's now

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six and I was a single parent with him and

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I went to plenty of shops to try and find

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books that showed our family unit. All I wanted to

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see was us going about our business in the background.

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It didn't want more books about my single mum, the

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superhero on my, my brilliant, my own, any of that

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stuff. I just wanted a Story where we would just

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ever do, because he was taught like, as he got

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older, who started talking a lot about how it wasn't,

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we weren't normal and you wanted a proper family. And

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I just want it to kind of send home the

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message to him that he was, that what we had

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was as valid as anyone else's, but I couldn't find

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them. And you know, it was down two, my privilege

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and white middle-class.

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And so when I was growing up, I saw myself

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and Stories a lot, but the children's stories are extremely

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on representative. And once you start looking, once you see

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it, you never, you never wanna see it. And you

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know, so it's something that is only 4% of children's

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ethnic main character. And that's when 33% of our school

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children are of black, Asian minority ethnic origins. So it's,

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it's a real problem. And once, once I saw it,

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you know, for myself and once I was trying to

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find books from my family, like I couldn't and see

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it, you know, and I have to do something about,

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okay, fantastic. Well, and yeah, I have to do that

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until I came across to you. I haven't met anyone

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else. Who's doing what you're doing. So I think that's

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fantastic. And I guess, because I spend, you sort of

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have to, I guess you have what's my Trying to

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say Lynsey so I guess the reason that you started

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this business, it was centrally to meet a need that

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you had, but I'm sure you'll find it. It didn't

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it lots of, of, of people that are really benefiting

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from enable to come to you to get the books

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that they need.

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Well, once I had to kind of done the searches

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and found all the books that I could possibly find

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that just two of my child, what the world looked

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like without him being, you know, we, I mean, we

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live in, we live in, in a city where we

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live in Brixton. So I'll say that to, you know,

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we live in Brixton. So I wanted Books that showed

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why he was seeing every day just to tell him

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that everybody might have done and everybody was equally important.

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And I think that that was what was it? That

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was what was really important to me. And then there

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are many people doing it, but actually when I started

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to search and how long it took me to get

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to like have a bookshelf that I was happy with,

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you know? And, and there's still a huge gaps. Then

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I realize that this could be a service that we

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could offer.

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Lots of people 'cause, you know, it's so hard to

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find the publishers don't publish very many of them, but

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you know, school's, don't have them, families don't have them.

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You have to kind of point them out and also

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tell people because subconsciously that kids are taking in a

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lot of messages all the time, when all is aware

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of what the topic. And then, so my, my son

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is a, in a class was majority, probably a, most

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of us have kids in his class at a black.

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Here is one of those few, a few white kids.

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But the bookshelves with him that he was more like

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the bookshelves didn't have like representative, sorry, I can't get

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my words out today. The bookshelves that he had weren't

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representative at all.

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So we, you know, we spoke to the school and

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you know, they didn't really switch things up now. So

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it's much better because then you can see that everybody,

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mine is equally and he is not more important. Cause

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he's a white boy go on about his business

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Because it was hard to find Books represented what his

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situation was. Yeah. And I think Coming back to what

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you said about how much time it took you and

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how a few books you had initially. I'm guessing that's

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probably a reason as well by why some people do,

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You don't have one reason why people don't have the

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shelves that aren't particularly inclusive because it sounds like it's

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a lot of hard work to, to find these kinds

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of books to represent your family and your situation.

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And lots of people just don't realize it. You know,

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if you want, if you have a husband and you

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have a man and a dad and we have two

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kids and you probably see yourself all the time in

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Story, so that's the way it, it is you don't

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do, you know, don't necessarily think about this, but once

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you kind of see that stories can be different, I've

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had a lot of parents come to me, like totally

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not. Haven't seen the problem. And then suddenly being overwhelmed

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by the scale of the problem because they want, they

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realize that the children's books can be written differently. They

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don't have to be written how there were written 50

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years ago. But these conversation has been going on in

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children's publishing for 50 years. So like publishes, there are

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some publishers out there who's got a real appetite for

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change and are really, really working hard to change things

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and to kind of balance it and make, make for

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a more equal representation.

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But it's such a slow move in business. There's no,

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you know, like for TV, you've got off comm, so

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there is no regulation. So it's, it's just quite hard

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to shift such an unwieldy machine into doing something that

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is much more beneficial for all children. Yeah.

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Yes. So let's just a little shifted that was okay

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to talk about it. So obviously this was something you

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had a need for your family to find a more

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inclusive Books. So how did you go from that to

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turning it into a business?

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Well, I think any, anytime, you know, like when you,

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when you start a business, if money is the first

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thing, and luckily for me, we had a guy that

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we had a investment that was quite, somebody was quite

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happy to invest immediately. So my partner put up the

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money to begin with and was just quite happy to

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start that. And from there, it was a case of,

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well, I'd never run a business before and I'm notoriously

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terrible with money. So I just suddenly I had to

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shift gears and gather all the books that I could

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think of and start setting up deals with publishers, packaging,

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website, like everything is like a whole avalanche to things.

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When you sell a business, you think is going to

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be hard because I don't think anything can prepare you

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for how much one task leads onto a a hundred

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or the tasks to, and I was pregnant at the

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time. So I'd set it up. Like I had started

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this business when I was, I don't know, it must

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of been about four months pregnant when I started like

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setting it up. And then when we had our first

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sale, it must've been seven or eight months pregnant. And

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it was just a lot like, you know, Book, I'm

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so passionate about it. And I knew we were doing

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something that was important and that's what kept me going

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on. Really. So, you know, it was all the logistics

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cash was the main thing. You know, it was a

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huge privilege to have somebody who's just willing to be

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able to fund something like this is not as it's

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important, wants to put the money there and get started

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is because so many of us have to like juggle

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everything to, you know, we have to, we have to

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be able to earn money to keep going.

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And I've just been in a really lucky position for

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the last couple of years where it had been able

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to work on it until it's profitable, which has been

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great. Yeah.

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That's fantastic. And actually just coming back to something you

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were saying before about how you'd never run a business

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before, because when I did a little bit of research

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on you, your background's completely different, isn't it? So you

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had no experience in retail or publishing or anything at

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all. So I, so how did you, yeah, so I

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think that's fantastic because often I hear people say, well,

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look, I'm not qualified to do this. So I think

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it's fantastic that you qualified yourself and said, yes, I

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can do that. So what do you think other than

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passion, how was it that way You were able to

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sort of figure it all out really

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well, I'm a big risk taker at the best of

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times. And you know, I, I can't, I can just

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turn it off from the world and go on adventure's

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anymore. So I have to find that adventure closer to

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home or the thing that's like, that was very much

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of my personality. Just finding something that will put me

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out of my comfort zone, his very much where I,

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where I'm happiest. And I forgot the question.

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So she's saying, so what do you think of it?

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And so having that passion, so How how I was

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practically, do you manage to do it because as you

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said, you came from a different background. Did you find

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some of your skills are transferable? Did you have to

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act, so it was parts of it How sort of

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talk us through how you managed it?

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Well, every little stage had me in like, you know,

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like it was punished because at every stage have like,

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will it be able to, to do this? The first

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one is getting your website made, I must have spend

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about six hours. And I'm one of those making your

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own websites platforms, trying to work out what to do

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and feeling really frustrated that I couldn't ever master it.

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But then I enlisted a web developer who did it

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in a much nicer way than I could've ever done.

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And so it was recognizing what my strengths were and

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my strengths are like right in there because I was

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a journalist and I was like, I was in comms

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before I did this, so I can, right. And I

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can, I've got lots of friends that are like, I

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do PR.

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And so that I knew that side's would be fine,

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but it was just the kind of constructs. And, and

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like, how do you, like things like a user journey

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on a website. So what does the customer see every

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stage of the journey? Like how do they engage with

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your brand? What, what sucks? I mean, what, what, how,

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how do you do, like, how do you set up,

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like e-commerce and then how do you fix it when

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your website goes down? And most of those things I've

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just had like panics and then thought you've got to

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do it. Luckily for me, my partner is really like,

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he's technical. So he's It person, but not, not like

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e-commerce stuff like big business stuff. And so that's great.

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And he's also is kind of my impulse control.

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So one thing that we did pick to begin with

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had to get a load of boxes, flat pack, and

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I can get them cheaper if I'd had five selves,

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if it's something that we've got a small LinkedIn flat.

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And then I was like, Oh my, and we'll just

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go to 5,000. 'cause you know, like that it makes

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it really cheap. And he was like, maybe going the

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idea of a thousand flat pup boxes looked like, and

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it was like, call me up big is flat fine

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though. It was about to press send. And he was

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like, I think we just need to get the measurements.

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I found, goodness, we're dead because it brought them in.

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And it literally there took like that when I ordered

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a, a thousand, it, it literally took it one more.

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One of our flat, we would like sitting around them

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and like, they were at the, became all the benches,

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like, Oh, we had to protect them and just use

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them as for the check, because it just took over

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our whole fleet. We had 5,000 I'll be sleeping on

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him.

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So, yeah, that was a, still a flight has been,

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you know, every step of the way it's being very

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much trial and error and using every single contact that

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I'd ever met it work ever before. Just bringing people

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up that I hadn't spoken to him for a long

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time. I've got to think you could just help me

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with this or how do I do This and that's

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been brilliant So, you know? Yeah. So its kind of,

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and it is I think what you need when you

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send something that was just like yeah. The belief in

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what you do and that tenacity. So like the ability

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to just keep, pick yourself up and go again and

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go again, go again.

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Yeah. I think you're absolutely right. 'cause you know, it

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is tough and there's always things that you've got to

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figure out with anything new, but if you just keep

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going and put one foot in front of the other,

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I'm a big believer and just making a mistake, do

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it make your mistakes, learn, keep going. I do think

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that it makes a huge difference to how well you

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did, you know, if you could just keep it in

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one foot in front of the other and just keep

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showing up, you're going to get a lot further than

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if you let everything sort of stop you in your

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tracks, aren't you?

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Yeah. And it's hard if, you know, look at in

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times when I remember when we were one of the

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early times when the website, it went down and I

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had to like take myself away and sit there, like

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knowing that this was the only way we can make

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sales and it was closed and it wasn't working and,

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and panic and that these people, you know, this was

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when we were about when we had like 10 customers

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and I will be panicking thinking like number 11, trying

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to get on in the car and you know, and

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as we grow old, those things become more manageable because

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you've dealt with them like 10 times already. And you

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can, you know, you just develop the ability to like

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put your fixers in place and move on, but it's

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intense. Yeah.

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Yeah. It, it definitely is. So, so you start, start

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looking for books for your family. Is that the, what

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came next? Did you decide that you were going to

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sort of curate and provide these books for families or

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schools? Or was it both at the same time? It

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was when you, when you start it out, right?

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Oh, that was it. When it started out, we had

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our eyes of families predominantly and we knew that there

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will be a, there'll be lots of families of color

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who have not been able to find books where their

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children see themselves. We knew there'd be lots of, we

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kind of targeted busy work in a work in families

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where both parents were working. Don't have time to like

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sit and read with the kids so much, but wants

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to know that they're getting good stuff. So we targeted

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kind of professionals and the kids. And yeah, just to

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make sure that, because, because I knew that the, the,

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the frustration was that I know I'd been in that

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situation and our hadn't been able to find them.

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So we were kind of looking for people who are

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time poor. And so we were talking and families and

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as they grew and it, it just so happened that

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the day we launched and, and, and this was the

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total coincidence, even though yes, because there was no way

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I could've found out, cause now I'll look back and

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go, how did that happen on the D we launched

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on the wall. It wasn't even on the day of

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loans when we opened up our website and we're going

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to go in for a weekend of testing. And that

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was a, a, a, an organization called the center for

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literacy and primary education who released to the very first

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time in the stats about how M how many books

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had been published with black, Asian, or minority ethnic men

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characters and, and start to about representation and children's books.

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And I haven't done the same day. So I haven't

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had to put out a message on Facebook, go on

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our websites live. And one of my friend who worked

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for Sky gone to a two, one, we are just

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doing it. We are doing something on this today. Could

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you speak to Sky?

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Oh, wow.

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So is it within the first, like, and then we

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had an tested the website. We didn't know if it

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all worked for that and finished, you know, it, if

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it hadn't been finished, which is literally, this was going

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to be the test and when people start to use

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it. And so now it was live on Sky, just

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a talking about books for the first time in your

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life. And obviously the way I see your books is

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hilarious because it was, it was about five because of

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my accent. So that was the first time. And then

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from there, and we got like, remember the bit, which

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is really exciting. It was when we got our first,

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like customers, like our first person who wasn't somebody we

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knew, you know, it's not on Anne. It's not like

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it's like Jim from down the road. And it was

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like, somebody will like me to, all of us knew.

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We were like, does anybody know who this person? Because

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we don't. And that was, that was a really big

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moment for us

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is really exciting. That's when your business, if it was

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real, it doesn't it when someone you ever had of,

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yeah.

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It's a lovely, isn't it it's really nice feeling. It

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is.

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So obviously you go to this podcast is for people

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who want to sort of start creating and selling their

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own products, but I wanted to take the reason why

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I teach you on it. So I think what you

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do is really different and it really, yeah, it is.

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It's a different approach of having a product business in

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that you create products. So I like to talk a

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little bit more about how, sort of the mechanics of

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how you go about first of all, selecting, which books

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go into your store and sort of how you go

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about finding Sourcing and finding them now I'm hoping and

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assuming and hoping that it's easy and now for you

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than it was at the beginning, but maybe not, but

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I'd love to hear it is,

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it is dramatically easier than it was at the beginning.

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And I don't think my business could have existed if

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published and where it was, where it was like 10

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years ago, even it could be maybe even five years

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ago. So there's a definite, like there is a trickle-down

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of like, Books that represent the more people, which is

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great, so we can finish. But as you probably have

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a question is how long has your business been running

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for now, just to give us an idea at the

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time scale, it will be the first sale we made

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will be two years in July. So not very long

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or too long, and things have changed a lot in

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two years, so much. Yeah. And, and, and, you know,

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some of it is my familiarity with the, with the

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business and with publishers and people come to me with

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them, but like, you know, they have the volume of

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books have been published in it.

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It was something like a 1% of Books fitted a

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let me start the slow movement in the right direction.

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I mean the whole number, but yeah, if there is

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anything that's good. Yeah, exactly, exactly. That's it. So when

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they, so, so those stats, like, you know, the dues

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show that things are at a slightly better, but it's

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still a lot of me getting catalogs and have an

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a, so I get samples from the publishers and then

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basically read all the stories and I read through. And

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because sometimes it's not really it, we definitely don't do

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it about what the story's about.

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So it is, it's just the illustrations, or it will

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be just a line in the book, which says, Timmy

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goes home to his dad and his dad like a

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single dad, you know? And, and so there's things that,

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so I have to read them thoroughly. And, and, and

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so it's about reading them to already find in the

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points of a representation that are important. So when we

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look for diversity in family, set-up in recent culture in

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relationships, gender roles. So we look for like, you know,

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men do childcare of women going out to work. There

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was not very many of them. What else do we

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look for representations of disability? Because quite often the only

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representation as a disability, children will say in children's books

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or a pirates.

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And of course it always a negative representation. So that's

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where we look for. And then when we see the

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samples and they always have to be so a lot

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of self published authors got in touch with me, which

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is amazing, which means that we can give people amplification,

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you know, we can send the books to different audiences.

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We've just done a big project with save the children

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where I've taken lots of self-published authors and give them

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the books to a celebrity's for some of the children's

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appeal that's gone on at the moment. So it was

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for Coronavirus to help and families all over the world.

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So we, so we, we look for, it's like a

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quality check.

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So we have to make sure that because there's so

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much, there's so many different levels of self-publishing and you'll

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have to spend a lot of money to make it

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look good. And we have to, we want the books

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that we provide to be as good quality as anything

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that you'd buy on the shelf in the bookshelf you

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can in the bookshelf, you know, they have to be

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bookshelf commercial quality, mainly because we don't want diversity to

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be some kind of a knockoff, a cheap version of

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like, Oh, the real Books. Do you know what I

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mean?

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Yeah, exactly. And that's, I have to be me.

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Yeah. So the stories have to be really good. So

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it's good storytelling, beautiful illustration, really good quality or quality

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publishing. And then this, these, this diversity that we, we

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always look for.

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Oh, so it sounds like you got Really clear vision

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of the kind of books that you're after.

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So we have to check in, because I obviously arrived

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with my bias and I think that's one of the

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key things I've learned as I've gone, along as it

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often I've got my own come from the background of

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the very specific background, but I do come from, and

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I have to check in. So we check in with

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a local school who I just hit the road to

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see that what we were dealing with is authentic representation.

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And that people feel seen by the books that we

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read. So, you know, like we do, we put checks

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in place to make sure that it's not just me

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going, Oh, I like that one. I do it like

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that, you know, because yeah. And, and we hope to

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expand that as we go, as we, as we grow

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up. So yeah.

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And do you get requests from customers for a specific

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Books? Do you get customers contact and you say, and

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I like book that represents this situation, or do you

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get service?

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We did. Well, we do that kind of a freight

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because, you know, like if somebody gets in touch and

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says, like, I need to Book for anxiety. So it

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was a did BBC breakfast or a few weeks ago.

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And one of the girls wanted to explain that a

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dog had died to our niece, and she needed books

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about bereavement and grief and, you know, like really nice

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wants to like help them all through that process. And

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because I'm exposed to so many books, I've got to

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listen, like I can immediately with a supplier list. So

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I do try to, because it's also a good, it's

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just a, really a good thing to do. And I

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know things have helped us talk or loads of stuff

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that you probably find that yourself it's like, you know,

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you just get the chance to talk about it. Lots

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of things. If you'll have a good book.

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Yeah, you're right. That was a, it's a, it's a

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lovely way. Is it off your service you provide in

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your mind? It is, yeah, it is so useful. I

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remember the own example that comes to mind to MI

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off the top of my head. And I'm sure there

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were others is when I was expecting my second child

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and we got lots of books about having a baby

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in the baby coming, or we try to get Books

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where it wasn't all necessarily going to be lovely. If

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that makes sense. Do we have some books where babies

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Pride's, a lot of them were genuinely quite, you know,

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quite just to show you that having a bit of

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a little baby brother or sister might not be well

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yeah. And entirely positive there, but you know, trying to

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show the reality is that if we have basically yeah.

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And I'm sure there were other experiments. I mean, I

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I've, I've quite fun to set up quite often and

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for sharing things with my children, if I'm Box because

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I think books are so relatable a ren't they?

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Well, they should be. And then

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You can, it's just another to listen to it. Like

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things are, when things get tough, like you, you got

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to be able to be there. It helps them to

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find somebody who's gone through something similar. I remember that

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when I was growing up, Judy bloom was like, she

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was everybody's Bible to like grow up to like, she

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heard Books was so brutally honest about everything that teenagers

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are going through. I love her. She, she just explained

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things in a way that other people hadn't

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Me to actually, it felt like she really understood sort

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of been a young teenager. You still going on as

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what else was amazing. So I know that as well

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as selling a lot of individual books, you will also

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have a subscription service. So how does that work?

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You know, we only sell books in boxes, so we,

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we always sell them in boxes. And just from a

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business perspective, it's really difficult to sell single Books to

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have them in stock or in our house. And also

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it doesn't make sense with like, with what we're trying

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to achieve. So we sell it in boxes of two,

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three or four, and you can get that for the

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family, family Box, as we call them, you can get

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them a gift boxes on a subscription. So we can

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get one off of gifts, which is great for like

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birthdays and Christmases. And Chris needs a new baby presents,

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all that stuff. We do. We get quite a lot

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of that. And then we do subscription packages of like

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amongst months or six months with two or three or

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four books in them.

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And they all come with a gift and, and the

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first one comes wrapped and a This puzzles and activities

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in There. And we gave a book to the doorstep

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library at our charity partner. Every time somebody buys a

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box. So we are because one of the things, as

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well as we don't want inclusive and representative of children's

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books, just to be for people who can afford them.

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So we try in everything we do to make, to

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reach further and, you know, affect more children, you know,

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have more impact is essentially which I had to do

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to get more books up there. Yeah. So we do

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that. And then on a school site, we do boxes

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of 10 or 20 think it's 50 and a hundred,

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maybe.

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So like big boxes so that teachers don't have to

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spend loads of time, like thinking I need this kind

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of book. You can just diversify the libraries in, in

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a few Books and you know, B on the right

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track.

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That was fun. Fantastic. So, okay. Just a few more

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questions before we wrap up. So I know that you've

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mentioned that you have two young children now. So how

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does this business work around your farm and does it

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work for them, Your family, or I'm assuming it does,

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is it that does it, b

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and you know, it's everything you have to compromise loads.

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And there is a temptation, I've certainly found a temptation

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with having my own business to work more. And it's

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a constant battle to bring myself back to family life

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because I love what I do. And especially during this

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nine weeks of lockdown, its been really hard to work

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around the business. Hasn't stopped in front of it. It

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kind of take on more than we've ever done before

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and that's with no childcare and doing it all. I

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got to put five, I've got better at midnight and

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you know how it works, but in real life we

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have childcare. But again, I'm really lucky with that.

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Back when the children went to school, one of them

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is in school. The other one's got somebody who comes

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around three days a week. So I try as hard

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as I can to like keep those two days separate

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for the baby because he's only 13 months. And basically

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this is all he's ever known. I give it to

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him in the November. And then we had our first

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Christmas as a, as a retailer three weeks.

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That's right. Is he tired?

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Oh, it was awful. But you know, we, we, we,

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we survived.

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Yeah. So other than it sort of like having two

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children at home, how has the situation of corona virus

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affected your business at all? Or has it affected how

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you have to operate? How I have to ship for

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example

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Why do we follow all the regulations for packing and

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making sure that everything is clean and disinfected? And then

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we've one thing that we've had to stop doing. We

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used to wrap every single Book we sent, but there

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are a couple of things we couldn't get the wrapping

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paper that we would usually get. So we couldn't, we

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couldn't get all the supplies and we'd been thinking about,

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we do sell it impact on the environment. So came

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in at a really good time for us to just

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think about how we spend our time and our resources

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and making sure that we're not yet creating waste. So

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that has changed from a practical perspective and from a

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business perspective, I've just, I've had quite a lot of

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press I've been in red magazine and stylist and a

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couple of others independence because we started doing little letter

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inside.

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So we gave a stamped addressed envelope to every subscriber

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in when Corona virus kind of took us, you know,

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stopped basically the care homes stay up there and visit

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as in, so we've put stamped, addressed envelope and all

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of our Book boxes so that kids could write letters

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or draw pictures and send them to all people who

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will keep your chronically ill people who couldn't go out

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or have visitors. So that, that created quite a bit

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of interest. And we just, we were really busy. I

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think people want it to read really good books. And

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we did a couple of posts about making sure that

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your kids just aren't immersed in their own culture, that

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they remember that big of a normal outside and that

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everybody's normal is valid.

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And to keep reminding the children of difference, even when

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you're in lockdown

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And I'm not going to do things. And so all

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of their books, or if someone is listening to this

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and they're thinking, Oh, actually I should probably diversify my

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bookshelf a little bit. Are there any books that you

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recommend that a good book is to start with or

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Books do you think everyone should have on the side?

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Well, if they, I mean, I'd recommend the key to

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our website and stuff like buying from us. Absolutely.

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And then will be a link. That'll be a link

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to your website in the show notes.

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It's the people that I would recommend what will be

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my favorite books, but there's one called arrows garden, which

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is about a little boy. It was a black boy

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and he lives with his dad and his sister. And

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they lived in a high rise and I read it

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in a school and loads of kids who were like,

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that's my house. And then never seen the house in

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the story Book before. And I love that one. And

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that was one of the first ones we ever set

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out. And it's still a fan favorite here. And another

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one is the queen engineer, which is by a lady

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who lives in South London. She self-published it. And it

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is about a little girl who wants to be an

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engineer. The dad wants her to Murray and be the

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queen.

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She's got other ideas and it's got a little Philly

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twist in at all and spoil it, but it's absolutely

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brilliant. And we just had Cara Delavinge, I've been reading

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it for Save the children's campaign. So it's always that

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little, literally one of the most perfect children's books. So

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yeah, those are

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Actually, we have the author of that book on the

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podcast in a future episode, we tried it, I think

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you knew. So that was a really long time know

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that as you mentioned that. Yeah. So yeah, we have

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an interview coming up in a few weeks, so that's

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fantastic. Oh. And she will be so thrilled with that.

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You mentioned the,

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You know, a big fan.

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Fantastic. Hey, okay. So just a few questions to finish

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it up. So what do you enjoy about having a

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products business? What things, you know, make it worthwhile for

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you other than of course, you know, the work that

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you're doing.

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I like being able to do it. I love being

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my own boss. I like being able to plan my

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own time and be able to move on things really

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quickly after I've worked in a massive companies and I've

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been at the whims of like a lot of people

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and sign off is horrendous and all that in. And

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literally I didn't have an idea of and just do

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it. And I love that. I love being part of

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a new industry that, that I get to the end

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that, you know, like we get the chance to make

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a difference in what, with the work that we do.

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So I really liked that. I like that if it's

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around family life and we can do whatever we want,

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I could go on holiday when I want to, except

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except at the moment and when it goes, but in

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normal life. So yeah, all of that, I just absolutely

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love.

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And I like just being able to be creative and

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having an impact on want children get to read a

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fantastic. And what is your number one piece of advice

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be for someone wanting to start the main products business,

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whether they're looking to create a product themselves or whether

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they're looking to do more, like give her that she

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curated products, what would you say having passion helps?

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Like, if you want it to go far, like you

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can, you can do what you wanted to come here

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for what you want. And that passion kind of drives

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passion certainly drives me too, like get it to the

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more people and you get more exposure. And in doing

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that, I think, you know, my main advice is to

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look after yourself and your well-being and your, your own

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mental health, because the, so the thing about having to

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pick herself up and go again and be like, I

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mentioned it earlier, like you have to be tenacious and

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you have to like dust yourself off and make connections

Speaker:

and network and keep pushing your business because you believe

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in it. And I think one of the things that's

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really helped me is like having therapy and counseling and

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support as they go along. So I can remain robust.

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It's kind of like a, is it like a protective

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thing to just make sure that, you know, you take

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a lot of knocks and do you don't do something

Speaker:

it's sometimes very uncertain and it's really good to check

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in and just keep yourself strong mentally as you go

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along.

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That's my biggest thing. I think that,

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and that's fantastic advice. Thank you. Because I don't think

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anyone's set that yet. And that is true. That is

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brilliant advice. Cause I think, especially when you're passionate, it's

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really tempting to just push, push, push, keep going and

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keep working. And I'm like, yeah, you can easily get

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yourself burnt out, which doesn't do anyone any gets in

Speaker:

the long run. Yeah. And the end.

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And also it sends me on a roller coaster as

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well. Cause you're passionate and you show it and about

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it. And then, you know, if nobody responds, you're like,

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Oh, I'm going to have to stop now. Or you're

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going to personally take a bit of a hit, you

Speaker:

know, like what, what's wrong with this white, you know?

Speaker:

So we have to keep checking in with yourself and

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keep like, making sure that you're all tough enough to

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keep going.

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Yeah. I think that's hard as well because the thing

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is, if you do get any source of whether it

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is a criticism or you know, a bad feedback or

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you're not getting on the sales that you want, it

Speaker:

is really hard when it's your thing, not to take

Speaker:

your person. And I know that and he found that

Speaker:

and I think having to sort of separate yourself from

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the business is hard, but kind of necessary, I think,

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to protect yourself.

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Yeah. So hard. Or like, you know, it's like, for

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me, it's like my third baby or sometimes my first

Speaker:

baby, depending on how we feel about my children. But

Speaker:

like, it's really hard to just keep it like yeah,

Speaker:

it is to feel protective over it. Yeah. It was

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really hard.

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Thank you so much for everything you've shared, you get

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so much out of you. Thank you so much. And

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so where can people come and find you if they

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want to find out about, more about you and your

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books and hopefully get a box or two?

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So our website is LittleBoxofBooks.co.cuk That's with two o's So

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LittleBoxofBooks.co.uk that you care is our website I'm on Instagram

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@LittleBoxofBooks on Twitter, which is a littlebobooks. Like, bo Books.

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And I think that all of the places that I'm

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on Facebook as well, so we're in all of the

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usual places and yeah, so I always respond to the

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DMS and messages and emails from the website. So when

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people get a hold of me for the one,

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fantastic, thank you. And for anyone who's of driving excising,

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call it like the style and I will link this

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all up in the show notes as well. So if

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you go over to the show notes for this Episode

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wherever you listen to it, you will be able to

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skate straight to Lynsey's website for that as well. Okay.

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Well thank you so much. It was lovely to talk

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to you.

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Thanks very much for having me.

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You're welcome. Hi so thank you so much for listening.

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I really hope you found this interview useful. If you

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have any questions for either Lynsey or myself, please do

Speaker:

you get in touch? You can email me on Vicki@tinychipmunk.com

Speaker:

and just another reminder to please rate and review the

Speaker:

podcast. If you have time I'm I really appreciate it.

Speaker:

I'm just going to read it. Actually, I have a

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view that I had a back in April, which says

Speaker:

it was a five star review, which is lovely. And

Speaker:

it says, I found this podcast to be concise, clear

Speaker:

answers to the inspirational definitely worth listening to well, that's

Speaker:

nice. Isn't it? So thank you so much at home

Speaker:

to whoever left that. And if you've enjoyed this episode,

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please do consider leaving a review. It's you know, I've

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said it a lot. I'll probably say in this for

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a while, but I'm still on a new podcast and

Speaker:

apparently reviews of what help other people find out about

Speaker:

the show and you know, whether it's right for them

Speaker:

to listen to.

Speaker:

So they are really appreciated and that is all. So