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Emily Goodall is the Founder of BundleBean. Emily created her first, unique product to meet a need she had as a Mum with young children. She soon realised that every parent could benefit from the product she’d created!

Listen in to hear Emily share:

  • An introduction to her business (0:41)
  • A description of her unique products (3:12)
  • The inspiration for creating her products and how it was originally something she created because she needed it (5:32)
  • How she expanded her range by creating the products her customers were asking for (08:06)
  • The importance of building a team (13:04)
  • The process of getting a completely unique product manufactured (18:20)
  • How she got her products stocked in high street retailers – plus some of the negatives and things to watch out for (25:36)
  • Some of the things she loves about having a products business (34:37)
  • Her number one piece of advice for other product creators (39:35)

USEFUL RESOURCES:

BundleBean website

BundleBean on Twitter

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BundleBean on Instagram

Emily Goodall on LinkedIn

LET’S CONNECT

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Transcript
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Welcome to the, bring your product ideas to life podcast,

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practical advice, and inspiration to help you create and sell

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your own physical products. Here's your host Vicki Weinberg.

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Emily Goodall is the founder and director of BundleBean. It's

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grown from a one product concept to a small business

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that sells a range of travel products for babies and

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wheelchair users at best name for their adaptable and practical

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waterproof covers that are sold all over the world. So

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Emily, thank you so much for being here today.

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Very welcome. Very happy to be here. Yeah.

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Thank you. And can we please start by you giving

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an introduction to yourself, your business and what you sell

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please?

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Yeah, certainly. So my name is Emily and I started

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Bumblebean 10 and a half years ago when my two

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kids were in the fall. There were three in one

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and I was a young mum living in a flat

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we're very short on space. We very short on money.

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We're very short on time, probably like lots of young

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parents. And we lived on a top and a very

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small top floor flat, and I just w and the

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sort of person who has to be outside. And I

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used to get desperate to get out and about, and

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just to stop me going completely mad in a confined

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space with two little ones.

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And I just became so frustrated with all the kind

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of care and the caboodle and lugging push chairs downstairs

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very quickly. I started choosing a slang for little one.

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Anyway, it occurred to me somewhere along this route that

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I, in those sort of early months, that there must

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be a simpler way to keep my kids both warm

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and dry. And that was where we began with bundling

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go, which is our sort of original hero product. And

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the idea was that it could be, it was warm

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and it was waterproof, and it could adapt to go

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on the stroller, the car seat, the slang, whatever you

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had to do, what, however, your day unfolded, whoever was

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screaming, whoever needed to be curried would go in the

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Bucky wouldn't, whatever happened.

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You were going to have babies you're warm and dry.

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So, I mean, it literally began. I made one at

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home very badly on the sewing machine. And from there,

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I just sort of networked and found a factory and

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fund retailers who were interested. And so what began as

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a kind of hobby on my maternity leave has grown

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now 10 and a half years later into a sort

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of multinational company with a whole range of other products.

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So that's sort of where it all started. So now

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I, I'm obviously still running the company and I live

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in a much larger house. I'm happy to report with

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a bit more space to great galumphing teenagers.

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And I live now in the wheelchair countryside. I'm still

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running the business and, you know, expanding every year, our

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range and our reach and all the rest of it

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So much for that overview. Emily, do you think you

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could describe what your products look like for us? Because

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obviously this isn't a visual platform and it would just

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help people get an idea of what you sell.

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Yes, certainly. So BundleBean go has a waterproof to lab

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when it's backed in fleece. It is 90 centimeters by

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60, and it can go from being completely opened up

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flat. So you can use it to prove side down

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as a little map, somewhere to lay your baby, perhaps

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you're in the park and your baby wants to have

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a regular boat and the sun on a slightly dump

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lawn where you can use it as a, for quick

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nappy change on the go. And then the up each

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edge, there was a zip you zip up the sides

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and it forms an elasticated section, which then hooks over

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the legs. When you're in Australia or Kasey over a

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slang, the two straps are two elastic straps that can

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adapt fit onto any single application.

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It also rolls up really small and stuffs in its

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own little bike. So when you're out and about it

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fits into a tiny for the bag. So that is

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the go, of course, there is now a whole other

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range of other things as well, but that's, yeah, that's,

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that's where we began.

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Thank you so much for that, Emily, as I said

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to you, before we started recording, I think this just

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sounds like such an amazing product, and it's definitely something

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I wish that I knew about when I first became

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a parent.

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Well, it's really useful because you can use it on

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every different application. It also extends as they get older.

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So you start off with a newborn with the sides

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right up top, and then it will extend all the

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way through to three, four years old. When they're at

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that age where they're still kind of occasionally hopping in

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and out the push chair, you know, they're quite happy

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to walk, but all of a sudden they get exhausted

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and they want to hop in for the walk home

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from the park or whatever. So it will, it has

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a very long lifespan. We find it, they get punted

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on to younger siblings or one to nieces and nephews,

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friends. You know, I meet moms who say, Oh, this

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is on its 11 fuser. You know, it was my

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mum, it was my sister-in-law's.

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And then I was coming to me and it's gone

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through all my kids and they're still working. So their

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real investment for 34 99, you know, it will last

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forever and be useful for a whole range of things

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Coming right back to the beginning of your story, Emily,

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where are you looking to produce a product that you

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would, you know, be able to sell and be used

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by a lot of people or at the time, were

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you just looking to create a product that met the

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need that you had at that point in time?

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Well, so I'll be out. So I thought this is,

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well, obviously it was my own need, which is probably

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like all the best intentions it's from, you know, from

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your own need and your own difficult situation. What, what

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was interesting? So I thought this is going to be

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the solution to everything. This is going to be, you

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know, every parent in the world can need one of

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these and after a year or so, I realized lots

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of parents wanted this and needed it, but actually there

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was an opportunity for other products. And that's when we

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expanded our range to have, we now have a range

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specifically to support sling wearing so bigger, wider, longer with

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a hurt the baby, because we realized actually some parents

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were carrying their kids way beyond the sort of newborn

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years.

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And so we needed something bigger and longer to support

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that obviously that sort of trend has really expanded even

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in the year, since we've been up and running, that's

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now much more mainstream. And so we, so we, I

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would say, yeah, so I think the thing is never

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assume that you've nailed it in one hit. You might

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well find, you need more than one product. Also much

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easier to go into the market with a range of

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offerings for different retailers, different customers. We also found that

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we sold a lot in the autumn and winter, but

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we didn't have an offering for the warmer weather. So

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we have a lightweight range now as well, which is

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sort of nearly the same thing.

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It's very similar concept. It's just a very thin waterproof

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lab and like a Mark rather than your big waterproof

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winter coat stuffed down into a tiny little bag. And

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that just means that it stands our range for the

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whole year and also for countries abroad where they might

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experience heavy rain, but not the cold weather, the monsoon

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countries. So we're always listening, adapting, and expanding our offering.

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So that was, that was a really interesting lesson. Like

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I say, we thought we'd nailed it with this one

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thing, but actually of course that's nonsense. There's a lot

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of different things every year. We, we, we add to

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our range.

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Thank you. It definitely makes sense to me. It's come

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out with one foot up as you need to start

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somewhere and then to expand your range, especially, it sounds

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like your range has expanded to meet the needs of

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your customers.

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Yeah, absolutely. I mean, what was really useful in the

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early years was exhibiting at shows and events and actually

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meeting the customers because nowadays everything is so online. And

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even back in the early days, you know, we went

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through retailers. So I didn't have that many opportunities to

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actually meet the customer and actually speak to them because,

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you know, you don't, I'm in my office and everything

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happens without me. But so that was really, really useful

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to actually meet customer, especially as my kid starts to

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get older. And I was sort of out of the

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baby's own, was to listen to what the customers were

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asking, asking for and observe the sort of evolution of

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modern styles of parenting and adapt to meet those needs.

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Also the enormous, you know, surprise for us was the

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number of customers who unbeknownst to us were using the

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go for that kids with special needs, because whether it

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was kids were in hip casts or kids with autism,

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a whole range of different special needs, which as, as

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a mum with kids who don't have special needs or

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loved me unaware of this. And so we spoke, lots

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of customers got in touch with us to say, it's

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been fantastic for my kid.

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Now he or she is beginning to get too large

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for your range. Would you make a larger one for

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about a year? I said, no, we don't. We don't

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make custom things. Absolutely know it's not our thing. We're

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just on the under three market. That's what we do.

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And then I thought, actually, this is quite interesting. And

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this might be a nice sort of offering, perhaps we'll

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do a large range for special needs kids. We'll see

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what happens. And we exhibited that show kids North sort

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of special needs kids exhibition up in Manchester. We sold

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the whole lot by lunchtime. It was like, okay. So

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we're obviously onto something here. And from that now half

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our business is, is the special needs market.

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We sell to adult wheelchair users as well. And there's

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been a fantastic response to our range of wheelchair cozies

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that don't let remotely medical. So we're sort of targeting

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kids, young adults, grieving grannies, as we call them, you

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don't want a talking rug or a, you know, dull

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Navy, burgundy, whatever. And yeah, but that was entirely because

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I listened to our customers. I didn't need jerky. I

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didn't listen to one and think, right. Yeah, let's make

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it. Cause that would be ridiculous. But there was a

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definite trend, quite hard to do market research on there's

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very little information out there about how many heads or

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young adults who are in wheelchairs.

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So I had to kind of feel in the dark

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a bit, but yeah, it's been very rewarding and we're

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very happy to, to vented that alternative market

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Sounds like speaking to your customers and being in constant

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contact with your customers has been really important to you.

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Yeah, absolutely. If I tell him that has been largely

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by events, exhibiting events, and we've really missed that and

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this last year with lockdown, and obviously there have been

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no events at all, no exhibitions, and we've really noticed

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an absence of that. So we've had to make sure

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that we reach out on social media. We're always asking

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questions, asking customers feedback really, really important for us. And,

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and even not even just with new ideas, but is

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our offering at the moment working, is there anything wrong

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with what we sell? Are the instructions clear? You know,

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did it arrive on time?

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W w you know, it's really important to us that

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we really look after customers, their needs are being met.

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And we're always, always, always tweaking everything we do never

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a year or a month goes by. That was looking

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at what we're doing and fine tuning it. But we

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do make mistakes. We have had a couple of Duff

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offerings, which after a year we've had to quietly shelve.

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So we don't always get it right. But we try,

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You know, nobody does. And at least you tried and

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at least you gave it a go and stopped when

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you realize that it wasn't working for you. Yeah.

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Move on. Yeah. Yeah. You can do all the market

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research in the world and still just not, not hit

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it on that and not hit the nail on the

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head, but that's life learn from it. Learn from it.

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Move on. Yeah.

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It sounds like you've had to be really adaptable this

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past year to make sure that you're still in constant

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contact with your customers. I noticed that you said we

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a few times as well. So is there a team

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around you now?

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Well, the Royal we, the are, we, there is a

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very, very small micro team, although, I mean, I'm very

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lucky in a way, although we have expanded hugely over

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the years, it is still largely me, but I have

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a fantastic team who are all self-employed, they're mostly working

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mums. They are pretty much all based at home. Well,

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certainly at the moment, they're all based at home. And

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I have not, the legal looks after all my customers.

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I have some who does our marketing and sort of

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online advertising.

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I've got a fantastic lady who does the books for

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me. And we have a warehouse outsourcing. We've outsourced all

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the warehousing. And we have a fantastic crew that look

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after all the stock and all the orders and sending

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stuff out overseas and getting all this stuff that stock

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in from overseas. So, I mean, we, yeah, so I've,

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I've outsourced as much as I can, but I don't

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actually employ anybody. So we're very lucky we have, we're

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pretty nimble operation, but yes, the role we, it is

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largely me. I'm the only official member of the team,

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but I rely heavily on my wonderful network of helpers.

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Thank you so much for sharing that. Emily, the reason

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I wanted to touch on that is I know that

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there will be people listening who are perhaps quite early

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in their businesses and why at the outset, when you're

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doing everything yourself, it can seem a lot, can seem

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quite overwhelming. And it's good to know that 10 years

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down the line that you are outsourcing some things and

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you are getting some help. And then that's definitely something

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that, that is possible.

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It's a common issue and I've speak to lots of

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startups. And it's a really hard issue knowing when to

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make that leap, it's quite, it's quite an investment sort

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of hiring someone. And when you're, especially in the first

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few years, you might not be earning a lot yourself.

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If anything, even at the start, you know, lots of

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people don't, they don't earn anything for the first year

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or two. So it can be slightly overwhelming to have

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someone else who's earning some money when you're still not

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as the entrepreneur. But I would, if anyone ever asks

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me for advice, I mean, outsourcing, the things you are

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worst at is, is I would say it's one of

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the best bits of advice I could offer anyone.

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You know, from day one, I saw the occurrence. It's

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not my bag. I'm rubbish with numbers. I can do

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it. If it's quite simple, I understand it. And I'm

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quite logical. I could no more file about return. Then

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I could fly to the moon. And that was, I

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sourced that from day one because I just knew it

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was going to take me hours of time. I didn't

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have likewise that sourcing customer service to Natalie has been

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the best thing I've done in recent years. It means

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the customer's needs are always being met. She is completely

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on it. I was just unable to do that as

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well as everything else.

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And I was beginning to miss miss emails. I wasn't

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looking after people as well as I wanted. And the

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minute I realized it wasn't happening, I added sourced it.

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But yeah, I wouldn't say start by outsourcing the things

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you are worst at. And that's probably the things you

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hate are probably the things you're worst at. It's probably

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a wise investment warehousing as well. You know, don't queue

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up every day for two hours at the post office.

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If you're doing that, you've got to ask yourself a

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serious questions. Look, some warehousing outsource that.

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Thank you for sharing that, that will make so much

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sense. I mean, for myself that I know that two

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things are I really dislike doing at the beginning were

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packing and walk into the post office. And I think

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at times as well, some of these tasks that we

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do can end up taking us away from other things

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where perhaps I was home could be a bit better

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spent.

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Yeah. I mean, also the thing I try to always

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make sure is that I do, I do understand what

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everyone else is doing. So although, you know, everyone I

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work with are far better than me at what they

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are doing. Natalie is far better at looking after customers.

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For me, some knows far more about advertising than I

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do and marketing and all that. Everyone is an expert

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in what area they are working in, obviously, otherwise, you

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know, they would be, you know, but I always try

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and make sure I know exactly what they're up to

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every day. So if I lose any of them at

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any time, I can step into the car to them.

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That's been particularly useful in the last year because with

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homeschool and all the barriers, things we've all had to

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go through. There have been spells when members haven't been

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able to work efficiently and I've had to step in

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and do all sorts of things. So I always make

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sure I understand what everyone's up to because no member

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of the team has dispensable.

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Thank you, Emily. And if you don't mind, I want

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to go right back to the beginning. So you mentioned

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that festival of your product, you had something that you

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were sort of, so yourself, how did you get from

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that to having a product ready to sell in large

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quantities? I think people find that really interesting because yours

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wasn't a product that was sort a duplicate or, or

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very close to anything else on the market. It was

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completely original. So I think it'd be really interesting to

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hear some of the steps you went through, please.

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Well, it took, I mean, the first thing I'll say

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is it took a lot longer than I could have

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imagined. So due to, for anyone listening, who is at

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the very, very early stage, don't rush it. Don't rush

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it, take your time because you can waste a lot

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of money and a lot of time by rushing it.

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And there are lots of pitfalls. We, we had a

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pretty clear idea of the product I had done various

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sort of mock-ups and my husband had helped me and

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we'd gone through various kind of ideas and we pretty

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much knew what, what I wanted it to look like.

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We took it to a manufacturer in Wales who made

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a really good, and I went up there back in

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the day when you could just jump in the car

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and going to have a meeting with someone, ah, you

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know, and they made the first 30 for me. And

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we took those to a trade show and we got

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a lot of interest from various big high street retailers.

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And from that moment we realized it wasn't going to

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to time, we needed these to be mass made. And

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we decided to go at that point into high street

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retail, we needed to lower our production cost to give

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us that margin, to go into retail.

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And we needed to be able to make, you know,

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hundreds, if not thousands at a time. So from there,

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we, at that same event, I met a couple of

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other sort of industry colleagues. If you like, who are

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still very close friends of mine to this very day.

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And that would be another bit of advice I would

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say is network in your industry, find people who, who

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think like you and work like you and you can

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trust and help each other out because that is, has

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been more important to me than anything else. So a

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couple of them stayed. We stayed in touch and we

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spoke and they recommended that agent who was getting things

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mass produced in China. So I had a UK based

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agent who was manufacturing in China.

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So that's where we began actually then two or three

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years after that, we found our own factory and our

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own agent who's based in Hong Kong. And we've been

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with them for the last eight years, very happily. So,

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so we've gone down the route of having an agent

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who handles the liaison between us and the factory, because

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it is really complicated. And otherwise to communicate directly with

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factory language is an issue just endless misunderstandings. It's really

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hard to communicate exactly what you want. The factories are

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very good at replicating something, but they're not very good

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at interpreting.

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Let's say a plan. We are words, written description, a

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photograph, things do get very easily lost in translation. So

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for us, an agent has been very, very useful. There

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they speak English as a first language, I was able

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to Skype them and they would then interpret that information

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and go make sure it was working fine at the

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factory. I've never been to the factory in China. That

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was the plan for this year. It remains to be

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seen whether I'm going to get there. So I've done

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it all with the help of an agent. I personally,

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I would recommend it. I know other people have gone

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straight to the factory. It obviously saves you some money,

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but for us, the agent's been a really good buffer.

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If you like for product development, quality control, making sure

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the stock gets here on time, getting it through customs,

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all of those things, making sure they're all packaged correctly

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in the right cartons with the right labeling, with the

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right barcodes, all of that. It's a minefield. And unless

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you really know what you're up to, you can go

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badly wrong. So yeah, I would recommend finding a trusted

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agent to help you. Sorry. I slightly forgot. I hope

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I said the question very long answer to possibly not

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even the question.

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Thank you. That's really interesting to hear, especially found interesting

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here, when you're talking about working with an agent, that's

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something that I've never done before. However, I guess that

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my products are, you know, they're very simple, they're straightforward.

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There's, there's, there's a lot less that could go wrong,

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I suppose. And I think for anyone listening, it's important

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to think about what is that you're asking for. So

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what your product consists of and whether you feel that's

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something you can communicate effectively on your own or wherever

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you feel like you may need a bit of help

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to make sure that the product you end up with

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is the one that you know, that you anticipated, that

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it completely meets the spec that you have

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Agree. Agree. Absolutely not. You can't. I mean, what I've

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learned is you can't expect the manufacturers to have any

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innovative ideas or they won't, they won't offer you any

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recommendations on if you did it this way, it would

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be easier, but fast. It would cost plus money. Have

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you thought about using this instead of that? There's none

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of that. Cool. So when you're sitting at home in

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your office in the UK and they're right there, that's

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what you sort of need from them, but I didn't

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get any of that. So I needed the agent to

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sort of, to have that knowledge and that understanding. I

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mean, I guess the other thing is if you have

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the space, the time and the energy to go out,

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that I think it would be incredible.

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But when I started, obviously I had little ones. I

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couldn't leave them on it. Didn't have the money part

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from anything else to go out there for a week

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or two at a time. Whereas now I'd love to

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go. But having said that we do now have a

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luggage, small luggage range, which we do liaise directly with

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the factory because however many years down the line and

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I'm sort of know the pitfalls and that's actually working

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really well. And we also have a couple of Rangers

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made in the UK, which is absolutely lovely. And again,

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in the ordinary way, I'd be able to jump in

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the car and go and spend the day with them

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looking and touching all the different things and working it

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out because now we're doing it all on zoom, like

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everything, but it's really nice to have a range made

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in the UK.

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I can meet less of something it's quite good for

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testing out the market without having to go and make

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a thousand of something. And it feels really nice to

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support UK manufacturing. So obviously it's more expensive, but it's,

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it's been a nice, it's been a nice thing to

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do, and I hope we'll be able to do more

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of it in the years to come. Yeah.

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And what's your plan from the outset TSL by retailers

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as well as selling directly on your website? Or was

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that something that just evolved as time went on? Was,

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was retail always the plan?

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No, not at all. I mean it to be, it's

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been a bit of a roller coaster to be honest.

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Right, right, right. At the outset, it didn't even occur

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to me in a million years that I'd ever be

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stopped by a major high street retailer. I didn't really

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have a plan. I mean, I really didn't, I can't

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emphasize enough to anyone starting out how little of a

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clue I had. It was literally a kind of hobby

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idea. It was just a sort of note something to

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fill the hours on maternity leave. Never, never thought I'd

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be here now. But when I exhibited at that trade

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event, I, I won a free stand. Would you believe?

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It says the only reason I was there and we

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got approached by quite a few high street retailers, he

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said, Oh, this is absolutely perfect. So I did literally

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kind of rewrite the business plan sort of on the

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hoof at that event. And we then kind of starts

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to live again. We then went to mass manufacturing overseas.

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We looked at gun pricing. We realized Metro, we had

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enough margin to go into retail. And that's really where

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we started. So we did start by launching straight into

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a range of very well known high street retailers.

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Fast forward three years, I realized there are actually massive

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negatives of being stopped by these retailers. We had difficulties

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meeting that sort of erratic orders. Suddenly out of nowhere,

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I'd get an order for a thousand units, which I

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didn't have. And obviously manufacturing overseas has a pretty long

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lead time. They take a lot of margin and as

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the world moved online and people started to buy more

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and more from retailers online and then more and more

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from Amazon and from our website, I sort of realized

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not really sure I need them.

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I actually think I've got enough of a customer. I

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think the customers are quite happy to buy online from

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us, from our website. And slowly over the years, I

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have noticed our web orders go up up and up.

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Amazon goes up every year exponentially and we not only

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supply very special favorite retailers. They're either customers we've worked

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with for years and we like them. We know them

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or they're specialists in their field. So they are specialist

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sling, waring retailer who give customer advice. One-to-one advice. So

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that for us, it's really nice cause we can't offer

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that. Or they're a specialist retailer for kids with special

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needs or whatever it is.

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So actually we've come away from high street retail in

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the UK, but we do still supply high street retailers

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in Europe through, through our network out there. So it's

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a bit of a mixed it's. Yeah, it's been a

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roller coaster, but I think the world has moved online,

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especially in the last year. It has dramatically altered the

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landscape and I don't necessarily think it's necessary to supply

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any retailers at all. Having said that it's really nice

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to work with them because it does widen your,

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Thank you for saying that. So what's that first trade

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show, your first step into veto. And did everything just

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sort of happened from there?

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Yeah. Yes. Yeah, it did. I was really lucky. It

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was a bit of a, it was a really lucky,

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lucky event. I met distributors. I met retailers, I met

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editors of national magazines. You name it. And I met

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industry colleagues who I'm still in touch with now. I

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mean, it really was a, it was a sort of

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amazing immersion three-day immersion. I did. And like I said,

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I wanna free Stan through a sort of entrepreneurs, rags

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to riches or something. It was called never been so

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nervous in my whole life.

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And I, I, I won this free stand, which is

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the only reason I was there and I was in

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the worst spot upstairs far. And no one came over

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this dark little corner cause I was on a free

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stand. So I quickly abandoned and the storm they were

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wondering about and just started networking and it was the

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best thing I could ever have done.

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That's amazing. Thank you. And I would just love to

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know from your point of view, do you still think

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it's worth attempting to get stocks in retailers? A lot

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of people are interested in that and do aspire to

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that, but obviously a lot has changed for retail in

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the past year. So I'd love to know your thoughts

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on that please.

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Yeah, absolutely. I think it really depends what you sell.

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I think it really depends what you sell. The, if

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you sell small, small items, you know, skincare or something,

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you're probably gonna want to be in a supermarket, a

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pharmacy range, et cetera. But you know, things are just,

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I think they're just large enough to be something that

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you would research online and possibly order online. So for

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us, I think we are quite neatly, we're quite a

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neat online offering. Whereas for smaller items, it might be,

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you know, something where you spot it in the supermarket

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and you just love it in your basket.

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I think it really depends what you sell, but obviously

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there are advantages, not just volume, which is a huge

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one, but I think it can add a cache to

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your name. If you are stopped in, you know, insert

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name of high street retailer and definitely in the early

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years, it helped to give us credibility, which maybe now

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we don't need because we're more established.

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Thank you. And I guess it also depends on your

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margins as well. If your margins are really tight, obviously

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it might be something that just isn't viable for you.

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The, the, the margins, absolutely. Also the volume of stock,

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you know, are you happy to hold however many units

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of stock in case you've got a big order? You

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know, I find that really hard in the early years,

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you know, we would order a huge amount of stock

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and then we'd wait and just hope we got the

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orders because we had it tough enough to be able

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to supply them at short notice, but we never knew

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when the orders were going to come. I found that

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incredibly stressful and it put a very, it put a

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big strain on us in terms of cash flow, which

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again, in the early years is often where small companies

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come and stuck.

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So we did manage to ride, ride the wave, but

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it, it did put us under a huge strain. And

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if I was to go back and do it all

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over again, I'm not sure I'd be so keen to

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leap or certainly not with all of the big red

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Turners all at once. But again, we had long lead

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times they're quite expensive items to manufacture. So it was,

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it was a big outlay every time we didn't all

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that. It was a huge outlay, you know, terrifying

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And the hand, how does it work with retailers typically,

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Emily? Is it that they pay you once you've delivered

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the order? In which case, I guess it can be

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perhaps quite hard to manage your cash play

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Very tricky. I mean, one of them used to pay

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90 days at the end of the month in which

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they placed the order. So they would always place the

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order on the first of the month. So really you're

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looking at 120 days until you see a pound and

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bear in mind, you've already had to pay up front

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for the stock coming from China, and then it's got

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a month C. So there could be six months, seven

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months from your first outlay to even receiving the first,

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first income. And that is, that's hard. That's really hard.

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It was terrifying. And we very, nearly came on several,

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several times in the early years. And I would say

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that is probably where most startups do do hit those

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hurdles. Yeah. Something to be aware of my first with

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Emerson, you get the money. I think I get paid

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every two weeks. So it's just lovely. I have to

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say it's lovely. And it goes, pop, pop, pop. I

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never have to ask for it. I never have to

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worry if the invoice is outstanding and it comes and

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it comes and it's yeah, it's lovely. I have to

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say.

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And can you please tell us a few of the

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things that you love about running a product business?

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I, well, number one, I love being self-employed. I think

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I was probably a terrible person to employ apologies to

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all my former employers. I love being able to work

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my own hours. I probably worked longer hours than I've

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ever done in my life, but I love being able

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to work around my kids. We'll send my dog for

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a walk. You know, I, I love that when the

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weather's nice. I go out and work in the garden.

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I absolutely cherish that so much. And it's one of

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the reasons why I'm very happy to have staff who

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work from home because they can all work in the

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same way.

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And I know that they all love that as well.

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I absolutely love my customers. I know it sounds really

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naff, but I really, really love hearing from them. I

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love knowing that we have helped mum to get out

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and about for a walk with her newborn when she

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was tearing her hair out or that a mum with

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a kid who's in a wheelchair was able to get

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onto to the snow. It honestly, we get lovely messages.

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We get emails, we get pictures and every single one

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makes me so happy. Yeah. I, I just love what

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I come into work in on a Monday morning, you

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know, I come into work, I walk the short distance

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from the kitchen to my office and I never mind

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coming to work.

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In fact, in the holidays, biotechnology, I quite miss working

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and I quite look forward to coming to work. I

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love new ideas coming up with new fabrics is really

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good, fun. I really like everyone I work with. So

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I'm always happy to pick up the phone to anyone

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of my colleagues. I feel very, very lucky and all

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through lockdown. I never felt happier than to have a

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company that I, you know, to keep me, keep me

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employed and entertained. You know, it's my hobby as well

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as my work. So yeah, I'm one of those no

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work life structure at all.

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It's just all one in the same.

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That's really good though. And it sounds like things really

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are working for you.

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Yeah. And I've really missed the events. That's the thing,

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that's the thing I'm most misread locked down. It's meeting

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my customers. I absolutely love being out and about. And

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speaking to people already have a bundle bean and they

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tell me all about it. That I've really, really missed

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that being, being stuck at home. Yeah, no, I do

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feel really lucky. I li I absolutely honestly can say

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I love my job, my cult thing, what else I

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would ever do sometimes I think about it. And the

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thought of going back to work for anyone else is

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RT waffle. So I'm going to have to keep on

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forever. I think until I retire,

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I actually think Emily that you're the guests I've had

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safer who has been doing this for the longest. And

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so it's really great to hear that your sitting joy

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in what you're doing, and also that you're still looking

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to develop new things. And the fact that you, you

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know, you still see a lot of ahead of you

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as well, I think is, is really exciting.

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I think it is, it it's, it took me longer

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than I could have anticipated to be comfortable in what

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I do. You know, again, if I known how stressful

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the first years were going to be, not sure maybe

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no one would ever start their business, if they knew

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what was ahead. But, you know, like I alluded to

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earlier with the retailers, there were some really, really stressful

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times when I'd look at the number of units I

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needed to fulfill orders for the coming six months. And

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I realized I didn't have the money and the bank

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to pay the deposit, let the full amount.

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And I just, you know, so although it was a

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successful company, it was cashflow sleepless nights. We've had issues

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with manufacturing where we've had, you know, thousand units are

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all wrong and we've had to recall products. And I

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mean, there have been some really, really stressful times, especially

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working when you've got a young family and you know,

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all the rest of it, all the normal hurdles of

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life that we all have, but it's really nice having

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been going now for 10 and a half years. I

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can't believe it is. I'm now in a very comfortable,

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I feel very comfortable doing what I do.

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I sort of know I've really learned the ropes and

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it's lovely to be here, but it did take me

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quite a long while to get here. I don't know

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whether that's encouraging for your listeners or off-putting, but it's

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just as, just as the reality.

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Well, thank you. I do really appreciate you sharing that.

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So I've just got a few questions before we finish

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up. I would love to know what would your number

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one piece of advice be for other product creators?

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Wow. I could give advice for hours. I mean, I

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could, I could host an entire talk show, just imparting

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my advice, which no one probably wants to even listen

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to. I think honestly, I mean, plan and plan plan

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plan, rewrite the plan, rip up the plan. Start again,

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write another plan. But actually I think more important than

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that is, is, is outsourcing. I can't emphasize enough how

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important it is to get experts. Find the experts, find

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the people you really trust. See if you can get

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them to work on an, on a reasonable, hourly wage

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and outsource the stuff you are really bad at because

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you cannot do it all your self, maybe not in

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the first year or two, but the minute you start

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to scale start outsourcing because you cannot scale without help.

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There is only so much any one human can ever

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do. Having said that, make sure you keep your company

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really lean. You know, don't suddenly hire someone on a

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massive wage. We are a very, very lean operation and

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I'm thankful for that because I never have to worry

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about my overheads, but yeah, outsource and just hire trusted

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fabulous individuals. And not only will it help you in

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your working life, but also it's really nice to have

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other people to speak to on the phone or to

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come into the office when you're able to do that.

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You know, it's, it's a, it's a really lonely real

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world otherwise, and it's really important to have a little

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network around.

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Thank you so so much Emily, for everything that you've

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shared today, where is the best pizza place people with

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scope and find you and find out about more about

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you and about your products,

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Www.bundlebean.com, a new website launching in a that's what I'm

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working on this month. Although I've as mentioned about I've

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just answered sourced it because I've realized I'm rubbish at

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building websites. So that's the best way to find, find

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out all about us.

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Amazing. Thank you. And when this episode goes live, your

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new website will be live. So I'll be sure to

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link to everything in the show notes as well. So

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people can go over and take a look.

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Thank you. Thank you, Vicki.

Speaker:

Hi, thank you so much for listening as always. I

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would absolutely love to know what you thought of this

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episode. Please do remember to rate and review the show

Speaker:

and also most importantly subscribe. So you don't miss out

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on any future episodes. And as a reminder, I release

Speaker:

a new episode every single Friday. So take care and

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look forward to speaking to you again, then.