Do you sell products? Join my free facebook community >

Did you know you can create a product to sell in 10 weeks?

When I started out it took me a lot longer. I had no idea what I was doing, went down various rabbit holes on Youtube and wasted a lot of time and money. Fast forward to my subsequent products when I knew what I was doing, and I had a checklist; well the whole process was a lot more efficient, and I was making money from the product a lot sooner.

It can be done, so in this episode I share with you the fundamentals of how you can create your very own product to sell in 10 weeks.

EPISODE NOTES

Listen in to hear me share:

  • An introduction to the topic (00:22)
  • Get my free checklist (02:57)
  • Week 1 – Get clear on your product idea (03:31)
  • Week 2 – Validate your product idea (06:16)
  • Week 3 – Data gathering & thinking about pricing (12:29)
  • Week 4 – Prepare your supply communication (16:19)
  • Week 5 – Research credible suppliers (19:15)
  • Week 6 – Tracking responses (22:42)
  • Ordering samples (26:00)
  • Week 7 – Shipping & logistics (28:30)
  • Week 8 – Finances (30:52)
  • Week 9 – Placing your order (33:13)
  • Week 10 – Creating a marketing & launch plan (34:05)
  • Join me in my group programme (35:45)

USEFUL RESOURCES:

Read the accompanying blog post

Free Product creation weekly planner & checklist

Free Validate your product idea

Podcast: How (and why) to validate your product ideas

Podcast: Should I source my product overseas?

Podcast: Shipping & importing your products

Podcast: Where to sell your products online

Join the group programme waitlist

Book a Power Hour with me

 

LET’S CONNECT

Join my free Facebook group for product makers and creators

Find me on Instagram

Work with me 

Transcript
Vicki Weinberg:

Welcome to the Bring Your Product Ideas To Life podcast, practical

Vicki Weinberg:

advice and inspiration to help you create and sell your own physical products.

Vicki Weinberg:

Here's your host Vicki Weinberg.

Vicki Weinberg:

Hi, wherever on whenever you are listening to this, I hope

Vicki Weinberg:

you've had a wonderful week.

Vicki Weinberg:

Um, so this is another solo episode, just me today.

Vicki Weinberg:

And I want to talk about creating a product to sell.

Vicki Weinberg:

When I created my very first product, which was about six years

Vicki Weinberg:

ago now I wasted so much time.

Vicki Weinberg:

Um, I'll be honest.

Vicki Weinberg:

I had no idea what I was doing.

Vicki Weinberg:

I had no plan to follow.

Vicki Weinberg:

I went down loads of rabbit holes, spent way too much time on YouTube.

Vicki Weinberg:

And I also wasted a lot of money as well.

Vicki Weinberg:

And that's not to even to mention all of the missed sales during the eight or nine

Vicki Weinberg:

months, it took me to get my product live because of course the sooner you can get

Vicki Weinberg:

your product ready to sell the sooner you can start making some money back.

Vicki Weinberg:

So for subsequent products, because you may know I had a brand of baby products.

Vicki Weinberg:

So that was my first product, which was Bamboo baby swaddles that

Vicki Weinberg:

took ages and ages to get live.

Vicki Weinberg:

But for subsequent products, I had a process.

Vicki Weinberg:

I knew what steps I needed to take.

Vicki Weinberg:

I knew which order to take them in.

Vicki Weinberg:

And I even created myself a checklist in Trello to work through and subsequent

Vicki Weinberg:

products I was launching somewhere between, I don't know, six and eight weeks

Vicki Weinberg:

depending on the product and, um, that's not including obviously the production

Vicki Weinberg:

time in terms of going from, okay, this is products I want to add to the range to

Vicki Weinberg:

having it sort of, you know, ready to go.

Vicki Weinberg:

That was a time scale I was looking at, which was obviously significantly cheaper

Vicki Weinberg:

and cheaper and quicker I should say.

Vicki Weinberg:

And, um, that really is all about just knowing, um, what to do, um, when to

Vicki Weinberg:

do it and yeah, the steps to take.

Vicki Weinberg:

And so that's why I wanted to share this episode with you, which is how you

Vicki Weinberg:

can create a product in just 10 weeks.

Vicki Weinberg:ime, that means by the end of:Vicki Weinberg:

this year, and the reason I'm recording this episode now is a few reasons.

Vicki Weinberg:

One, because if you do it now, it is doable to do it by the end of the year

Vicki Weinberg:

in case you're wondering why 10 weeks when I've just told you that I've done

Vicki Weinberg:

it myself in six or eight, I'm kind of going for the worst case scenario.

Vicki Weinberg:

Um, or maybe not even worst case, but you know, I'm trying to build in

Vicki Weinberg:

time for you to take things at your own pace, knowing that you might

Vicki Weinberg:

have busy weeks where you don't have a lot of time to get anything done.

Vicki Weinberg:

Um, obviously converse, you might have weeks.

Vicki Weinberg:

You've got a bit more free time and you'll be able to to get more done,

Vicki Weinberg:

but I wanted it to be achievable and manageable and best of all, once you

Vicki Weinberg:

know, the steps involved in creating a product to sell, you can repeat this

Vicki Weinberg:

process time and time again, anytime you want to add a new product to your range.

Vicki Weinberg:

And as I say, it will get quicker and it will get easier, um,

Vicki Weinberg:

because you'll be more confident.

Vicki Weinberg:

You'll know what you're doing and you'll have, you know, have

Vicki Weinberg:

improvement to work before.

Vicki Weinberg:

Before I go any further, I just want to tell you about a new

Vicki Weinberg:

free download I have for you.

Vicki Weinberg:

It is a how to create a product in 10 weeks planner that goes through everything

Vicki Weinberg:

you need to do each week, step by step.

Vicki Weinberg:

And it's got little boxes for you to tick off your progress.

Vicki Weinberg:

So it ties in really nice with this episode.

Vicki Weinberg:

And you can get that by going to checklist.vickiweinberg.com/planner.

Vicki Weinberg:

That's checklist dot V I C K I W E I N B E R g.com/planner.

Vicki Weinberg:

And of course that'll be linked in the show notes as well.

Vicki Weinberg:

So let's get going.

Vicki Weinberg:

And of course, because I'm doing this in order I'm going to start with week one.

Vicki Weinberg:

So week one is about getting clear on your product idea.

Vicki Weinberg:

The very first thing you want to do is define what your product is and who your

Vicki Weinberg:

product's for and I want you to really take some time to think about this.

Vicki Weinberg:

So what is your product?

Vicki Weinberg:

Um, and rather than just saying, well, it's a towel.

Vicki Weinberg:

Okay.

Vicki Weinberg:

Well, what sort of towel?

Vicki Weinberg:

Um, who's who's what problem does it solve?

Vicki Weinberg:

Who might buy a product like this?

Vicki Weinberg:

Who's it for?

Vicki Weinberg:

You know, it might, is it for children, but you are expect parents to buy it.

Vicki Weinberg:

Is it a towel for swimmers?

Vicki Weinberg:

Is it aimed at, um, a different demographic?

Vicki Weinberg:

Have a real think about your product.

Vicki Weinberg:

Is what's what's it made of or what makes your towel different?

Vicki Weinberg:

Are you making a towel that you can change underneath for people

Vicki Weinberg:

who do open water swimming?

Vicki Weinberg:

Are you making hands free towel for mums with small babies, have a think through

Vicki Weinberg:

all of this and jot down all of your initial thoughts about your products,

Vicki Weinberg:

whether that's how or what it's made of.

Vicki Weinberg:

How it works, how it's packaged and don't know, worry if you don't know

Vicki Weinberg:

the answers to everything now as well.

Vicki Weinberg:

So if you know, okay, I want to create a towel for, um, parents

Vicki Weinberg:

with new babies, and I want it to be sort of hands free in some way,

Vicki Weinberg:

but I don't know quite how I do it.

Vicki Weinberg:

That's fine.

Vicki Weinberg:

Just make a note of everything that you know right now.

Vicki Weinberg:

And as we go through the process, we are going to start to refine.

Vicki Weinberg:

I also think about what's your USP or unique selling point.

Vicki Weinberg:

This can, and probably will change when you start to do some research

Vicki Weinberg:

in later weeks, but it's always good to get your initial ideas onto paper.

Vicki Weinberg:

Also think about why you want to create and sell this particular products.

Vicki Weinberg:

Maybe this is your USP.

Vicki Weinberg:

Maybe you've been in a situation where there was something

Vicki Weinberg:

you desperately needed.

Vicki Weinberg:

Um, it wasn't available and you've decided to create.

Vicki Weinberg:

Knowing what your USP is, might also come in useful, further down the line when

Vicki Weinberg:

you start to talk about your product.

Vicki Weinberg:

So for example, in your marketing, your social media posts, maybe if you get

Vicki Weinberg:

any press, so definitely worth taking the time to think this through, you also

Vicki Weinberg:

need to be thinking about your customer.

Vicki Weinberg:

So who is your customer?

Vicki Weinberg:

What problems or concerns they have?

Vicki Weinberg:

How would your product help them?

Vicki Weinberg:

And a final, very useful thing to think about is where your ideal customer shops.

Vicki Weinberg:

So for example, do they shop online?

Vicki Weinberg:

Do they shop in person?

Vicki Weinberg:

Do they shop via social media now?

Vicki Weinberg:

Are they likely to buy things on Instagram posts or do they shop

Vicki Weinberg:

on other online marketplaces?

Vicki Weinberg:

For example, Etsy.

Vicki Weinberg:

Knowing this also helps you decide where to sell your

Vicki Weinberg:

product further down the line.

Vicki Weinberg:

But I should just say, if you don't know this now, do not worry because

Vicki Weinberg:

this is something you can ask you know, once, next week we are going to talk

Vicki Weinberg:

about validating your product idea.

Vicki Weinberg:

We're actually talking to potential customers.

Vicki Weinberg:

So if you don't know where they shop, make a note and we can, we can

Vicki Weinberg:

ask people that when we get to it.

Vicki Weinberg:

So that's week one.

Vicki Weinberg:

In a nutshell, it's about getting everything down out of your head, on

Vicki Weinberg:

to paper, all of your initial ideas for your product as a starting point.

Vicki Weinberg:

Week two is about validating your product idea.

Vicki Weinberg:

And I'm going to pre-warn you that this is a big week.

Vicki Weinberg:

I think we went in for hopefully fairly easy with week one.

Vicki Weinberg:

That's something you could probably do in half an hour to an hour.

Vicki Weinberg:

If you've got a bit of quiet time, but week two, there's quite a lot to do.

Vicki Weinberg:

So there's two stages to validate a new idea.

Vicki Weinberg:

The first one is customer research, knowing who your customer is,

Vicki Weinberg:

is key, which is why we spend time on that during week one.

Vicki Weinberg:

It re it helps you to ensure that you are creating the product your customers want.

Vicki Weinberg:

The product they need.

Vicki Weinberg:

And it also makes it easier to be sure you're speaking to the

Vicki Weinberg:

right people this week, when we're starting to validate your idea.

Vicki Weinberg:

I should say that I've spoken about validating your product, your ideas a lot.

Vicki Weinberg:

I have a free guide with have lots of free ideas, and I have

Vicki Weinberg:

a whole podcast episode on this.

Vicki Weinberg:

So if validating your product idea is something you want to know more about

Vicki Weinberg:

there is more information available.

Vicki Weinberg:

If you can't find it, drop me an email and I can send you over the links.

Vicki Weinberg:

Um, but there will be links in the show notes as usual as well.

Vicki Weinberg:

So what we don't want you to do here is just ask your

Vicki Weinberg:

family and friends for input.

Vicki Weinberg:

So you, you know, you've got great idea for a product.

Vicki Weinberg:

Um, and of course, we're not saying, I'm not saying don't share it with

Vicki Weinberg:

people, but your friends and your family might not be your ideal customer.

Vicki Weinberg:

And asking them can be tricky because you might find that actually they

Vicki Weinberg:

say what they think you want to hear.

Vicki Weinberg:

Yes.

Vicki Weinberg:

Yes.

Vicki Weinberg:

That's a great idea.

Vicki Weinberg:

Go ahead.

Vicki Weinberg:

You know.

Vicki Weinberg:

That sounds like a wonderful product and actually they don't

Vicki Weinberg:

know because they're not the person that would buy it or use it.

Vicki Weinberg:

Or you might find that they go the opposite way and they were a little

Vicki Weinberg:

bit cautious and they put you off and they say, is that a really good idea?

Vicki Weinberg:

Would somebody really buy that?

Vicki Weinberg:

So I'm not saying don't listen to their opinions and I'm certainly not saying

Vicki Weinberg:

don't talk to them about it, but I am saying unless you've your family

Vicki Weinberg:

or friends and this possibly won't apply to all of them, you might just

Vicki Weinberg:

have a few family members or a few friends who are your ideal customers.

Vicki Weinberg:

If they're not the person who ultimately your product is targeted at, you

Vicki Weinberg:

have to take it with a pinch of salt.

Vicki Weinberg:

To give an example from real life, when I was trying to validate some

Vicki Weinberg:

of my ideas for my branded baby products, I had one friend who I know,

Vicki Weinberg:

I should say I wasn't asking for her thoughts, but I was telling her about

Vicki Weinberg:

my products and what I was planning.

Vicki Weinberg:

And she was saying, well, I don't know if people would buy that.

Vicki Weinberg:

And I, that seems a bit expensive.

Vicki Weinberg:

And this person I was talking to wasn't a parent, and I'm not saying

Vicki Weinberg:

that means her opinion wasn't valid, but she definitely wasn't the person

Vicki Weinberg:

that I was targeting at that time.

Vicki Weinberg:

And yet, of course I still was quite hurt by the feedback.

Vicki Weinberg:

Of course I was, because this was my business and my brand.

Vicki Weinberg:

And you know, you, you only want to hear nice things, but I did have to sort

Vicki Weinberg:

of a little chat with myself and say, okay, she isn't someone who's likely

Vicki Weinberg:

to buy this anyway, which doesn't mean her opinion isn't valid, but for the

Vicki Weinberg:

purpose of my research, I need to talk to people who, you know, potentially

Vicki Weinberg:

might buy my products in future.

Vicki Weinberg:

So maybe, you know some potential customers for your products

Vicki Weinberg:

personally, if so, great.

Vicki Weinberg:

If not go and find them, you might be able to find them in Facebook groups

Vicki Weinberg:

or other online or offline groups.

Vicki Weinberg:

And once you do find them, you need to ask them some questions.

Vicki Weinberg:

So you want to ask things like, um, have they ever bought

Vicki Weinberg:

a product similar to yours?

Vicki Weinberg:

And if so, what they thought of it, if they have never bought anything

Vicki Weinberg:

similar to your product's idea, you could ask them whether they'd consider

Vicki Weinberg:

buying it, what reason they'd be buying it for and what they'd expect to pay.

Vicki Weinberg:

One of my favorite questions to ask is if you were buying an X,

Vicki Weinberg:

whatever it might be, what would it need to do or be to exceed, or

Vicki Weinberg:

even maybe meet their expectations.

Vicki Weinberg:

And you can do all of this without giving away too much, because I know that you

Vicki Weinberg:

might not be comfortable sharing all of your product plans and ideas just yet.

Vicki Weinberg:

You don't need to go out there and say I'm going to sell and

Vicki Weinberg:

whatever it is, what do you think?

Vicki Weinberg:

You can ask all these questions, hypothetically, and just

Vicki Weinberg:

gather a bit of research.

Vicki Weinberg:

And as I say, a lot of this, you can do online as well.

Vicki Weinberg:

So if you, again if, you don't need to be setting up focus groups, you don't need

Vicki Weinberg:

to be walking into a room and speaking to people, if that's not your thing, you

Vicki Weinberg:

can perhaps find Facebook groups with, as I say, if your product was aimed

Vicki Weinberg:

at swimmers, maybe you can find some Facebook groups without demographic and

Vicki Weinberg:

maybe check with the admin if you're not sure, but I can't see anyone would object

Vicki Weinberg:

to you going in and saying, I'm just wondering if anyone has bought a, whatever

Vicki Weinberg:

it is and can I ask a few questions.

Vicki Weinberg:

So the second phase of validating your idea is to carry out to

Vicki Weinberg:

market and competitive research.

Vicki Weinberg:

And by this, I mean, look at other products.

Vicki Weinberg:

This is really easy to do online.

Vicki Weinberg:

Again, you don't have to, this is time consuming, but you

Vicki Weinberg:

don't have to do it in one go.

Vicki Weinberg:

This is something you can definitely do in little chunks.

Vicki Weinberg:

But the key thing here is to keep notes and be meticulous on this.

Vicki Weinberg:

I like looking at Amazon to do my competitor research.

Vicki Weinberg:

And even if you never intend to sell there, because I know you might not,

Vicki Weinberg:

you can really learn a lot because so there's whole range of products on Amazon.

Vicki Weinberg:

And a lot of them have reviews.

Vicki Weinberg:

For some reason, it seems to be a marketplace where people really do

Vicki Weinberg:

leave reviews..If you're listening to this and you sell there, you, you know,

Vicki Weinberg:

you might be going 'really?' But you know, it, it is hard to get reviews.

Vicki Weinberg:

Um, however, for whatever reason, you do tend to get more there

Vicki Weinberg:

than you would somewhere else.

Vicki Weinberg:

If your products are handmade, then Etsy would be a good place to look.

Vicki Weinberg:

And what you're going to be doing is search for products similar to yours.

Vicki Weinberg:

And it might be that your product is completely unique, but

Vicki Weinberg:

there's likely to be something comparable or kind of similar.

Vicki Weinberg:

And you are going to be looking at those product's features, um,

Vicki Weinberg:

how much they're selling for.

Vicki Weinberg:

You can look at their photos.

Vicki Weinberg:

And importantly, you're going to take the time to read the reviews

Vicki Weinberg:

because they will tell you a lot.

Vicki Weinberg:

If you are short on time, um, because depending what kind of niche you're going

Vicki Weinberg:

into, that, you know, there might be lots of similar products on the market

Vicki Weinberg:

already just read the one star and five star reviews, because then you get

Vicki Weinberg:

to find out why people really dislike products and why they really like it.

Vicki Weinberg:

And as I said, make sure you do keep notes.

Vicki Weinberg:

So when I do this, I have a spreadsheet.

Vicki Weinberg:

I write down the name of the product.

Vicki Weinberg:

I include a link to it.

Vicki Weinberg:

I write down what the price is, and I have a column for what people like what

Vicki Weinberg:

people dislike and the features as well.

Vicki Weinberg:

And this will really help you design and refine your own product.

Vicki Weinberg:

So this week is all about data gathering.

Vicki Weinberg:

When we get to week three, you're going to write your product specification.

Vicki Weinberg:

So you are going to use what you found out during the last two weeks to make

Vicki Weinberg:

your product the best it can be and write up a detailed specification.

Vicki Weinberg:

And at the moment, this is just for your use.

Vicki Weinberg:

While you're doing this.

Vicki Weinberg:

I think there were two questions that you can give some thought here.

Vicki Weinberg:

One is how can my product meet my customer's needs because

Vicki Weinberg:

you've spoken to your customer.

Vicki Weinberg:

Hopefully you've got an idea of what they're looking for.

Vicki Weinberg:

And the second question is how can I improve on the

Vicki Weinberg:

products already on the market?

Vicki Weinberg:

Because remember now, you know what other products are already out there.

Vicki Weinberg:

You know what people think of.

Vicki Weinberg:

How can you make yours better?

Vicki Weinberg:

So coming back to my towel example from earlier, maybe you've been looking

Vicki Weinberg:

at similar towels and everyone said, oh, they were a bit scratchy or they

Vicki Weinberg:

were a bit small, or I wish they were brighter colours, or maybe I wish they

Vicki Weinberg:

were more camouflaged or whatever it is.

Vicki Weinberg:

You can see what people are actually asking for and create

Vicki Weinberg:

a product that meets that need.

Vicki Weinberg:

Also, even if you're making products yourself, I still believe

Vicki Weinberg:

a product specification is helpful because you may still have to

Vicki Weinberg:

source ingredients or components.

Vicki Weinberg:

So if you make candles, you might need jars for example, and it's always good

Vicki Weinberg:

to have something to refer back to.

Vicki Weinberg:

Of course, if you're, if you're making something really creative,

Vicki Weinberg:

like art or jewellery or photography, then perhaps you work intuitively

Vicki Weinberg:

and you can skip this gap.

Vicki Weinberg:

I'm going to leave that to you to judge.

Vicki Weinberg:

But if you are creating a product that you intend someone else to make

Vicki Weinberg:

for you, you really need to do this.

Vicki Weinberg:

So this is about taking your initial ideas, everything you've learned, really

Vicki Weinberg:

taking some time to think it through and getting something down on paper.

Vicki Weinberg:

I also think that this week is a great time to make a decision on price.

Vicki Weinberg:

I've spoken about this before, but I'm going to talk about it again.

Vicki Weinberg:

I try and keep it brief.

Vicki Weinberg:

I like to think about what I might sell my product for at

Vicki Weinberg:

this stage for a few reasons.

Vicki Weinberg:

Um, main one being, in my opinion, I'm most likely to get it right?

Vicki Weinberg:

Because I've just been looking at the market.

Vicki Weinberg:

So I know what other products are around and I know what they're selling.

Vicki Weinberg:

I know how my product compares against theirs, because I've

Vicki Weinberg:

just done my specification.

Vicki Weinberg:

So I know, okay, all my competitors are charging this,

Vicki Weinberg:

but actually mine's a bit bigger.

Vicki Weinberg:

So perhaps I can charge a bit more.

Vicki Weinberg:

And I've also asked my ideal customers for their opinions about what

Vicki Weinberg:

would you expect to pay for this?

Vicki Weinberg:

Um, and what, you know, what do you want from the products?

Vicki Weinberg:

I think this is a really great time to think about what

Vicki Weinberg:

your selling price will be.

Vicki Weinberg:

Because the danger of pricing your product later is that you're basing your price on

Vicki Weinberg:

the production price, or maybe your time.

Vicki Weinberg:

If you're making your product with the aim of making a product, a

Vicki Weinberg:

profit, which means that the price you choose might not be viable.

Vicki Weinberg:

If you price your product this way round, when you start to get the price for it

Vicki Weinberg:

to be made, you can see if a profit is possible right away based on the price

Vicki Weinberg:

you've already decided you're selling it and if not, if you start getting prices

Vicki Weinberg:

back and you realize, actually this product is not going to be profitable,

Vicki Weinberg:

then you can do something about it.

Vicki Weinberg:

So you can look at other suppliers, maybe look at sourcing in other countries.

Vicki Weinberg:

Maybe you can tweak your specification.

Vicki Weinberg:

But the one thing I don't think you want to do is to say, okay, well, I

Vicki Weinberg:

can't make a profit unless I sell my product for X amount and then price

Vicki Weinberg:

it so high that nobody buys it because remember people, actually for you to

Vicki Weinberg:

make a profit you have to make sales.

Vicki Weinberg:

And if you you're, if you're pricing your product, just to make a profit

Vicki Weinberg:

without thinking about where it fits in the marketplace, then that's, you

Vicki Weinberg:

know, that's, that's a harder sell.

Vicki Weinberg:

So a little word of caution.

Vicki Weinberg:

I do have a whole podcast episode on this, which I will of course link to in

Vicki Weinberg:

the show notes, um, where you can hear me well, basicically saying what I'm saying

Vicki Weinberg:

now, but in a bit more detail, but yeah, bottom line is, think about the price now.

Vicki Weinberg:

I think it's a great time to do it because you've just done all this research.

Vicki Weinberg:

Really good.

Vicki Weinberg:

So moving on to week four this week, you're going to prepare

Vicki Weinberg:

your supply communication.

Vicki Weinberg:

So you did most of this work last week when you finalized

Vicki Weinberg:

your product specification.

Vicki Weinberg:

So this week is a really good time to put it into an email template

Vicki Weinberg:

you can send to potential suppliers.

Vicki Weinberg:

So I recommend writing a standard email that you are going to send to every

Vicki Weinberg:

supplier that you contact via email.

Vicki Weinberg:

Because even if you are looking at suppliers in the UK and you think,

Vicki Weinberg:

well, I can just phone them up.

Vicki Weinberg:

Most of the time they'll say to you, oh actually, can you

Vicki Weinberg:

send that over on an email?

Vicki Weinberg:

So just saves them, writing everything down.

Vicki Weinberg:

Also, if it's in an email, there's no ambiguity, you know, no one can

Vicki Weinberg:

say, oh, you didn't tell me this.

Vicki Weinberg:

Or I wasn't aware of that because it's in writing.

Vicki Weinberg:

What you want to include in this is everything.

Vicki Weinberg:

A supplier would need to be able to quote for your product directly and

Vicki Weinberg:

accurately without giving everything away.

Vicki Weinberg:

So at this early stage, I think that you, you know, you might not want to be

Vicki Weinberg:

sharing designs or blueprints or, you know, whatever your products consist of.

Vicki Weinberg:

You basically just want to be giving enough information

Vicki Weinberg:

that you can get a quote.

Vicki Weinberg:

So that might be, I don't know, that that might be a fine line, but I

Vicki Weinberg:

think you'll, I think you will know.

Vicki Weinberg:

Um, and if you don't know, of course you can get in touch and ask for help.

Vicki Weinberg:

You might want to think this week about whether you need a patent

Vicki Weinberg:

or any other protection as well.

Vicki Weinberg:

If you haven't thought about that already.

Vicki Weinberg:

Because I think when you are starting to think about how much you're

Vicki Weinberg:

willing to share with suppliers that might throw things up or you go,

Vicki Weinberg:

oh actually maybe I should see, um, if I need some sort of protection

Vicki Weinberg:

before I start speaking to anybody.

Vicki Weinberg:

So what I suggest including are the key requirements for your product.

Vicki Weinberg:

So that's everything that's fixed and you won't be swayed and then

Vicki Weinberg:

asking the supplier, in turn, your sort of deal breaker questions.

Vicki Weinberg:

So these might include things like, do they handle the packaging in house

Vicki Weinberg:

because maybe you need to find a supplier who can do packaging for you.

Vicki Weinberg:

Um, you might want to ask, what are their current lead times, because

Vicki Weinberg:

it might be that if they can't, you know, if they can't work to a certain

Vicki Weinberg:

schedule, then that doesn't work for you.

Vicki Weinberg:

Um, if you do ask this, it's also worth asking whether there were times of

Vicki Weinberg:

year when this significantly changes, because for some products it does.

Vicki Weinberg:

And you also might want to be asking about their minimum order quantities,

Vicki Weinberg:

because it is quite likely that, you know, you are going to have a budget that

Vicki Weinberg:

you can spend for this initial product.

Vicki Weinberg:

And if they want you to order a thousand, that might just not be feasible and

Vicki Weinberg:

it might just rule this supplier out.

Vicki Weinberg:

So think about what you, you are going to, what they're going to need

Vicki Weinberg:

from you in order to give you a price and what you are going to need from

Vicki Weinberg:

them to establish initially wherever you could potentially work together.

Vicki Weinberg:

Because the first thing you're going to be doing, once you start contacting

Vicki Weinberg:

suppliers, is ruling them out.

Vicki Weinberg:

Um, that's how it tends to work.

Vicki Weinberg:

You sort of rule them out, rule them out, rule them out until you

Vicki Weinberg:

end up with hopefully with a couple where you think this could work.

Vicki Weinberg:

So week five, I suggest is a good time to research credible suppliers.

Vicki Weinberg:

And then perhaps towards the end of this week, start to contact

Vicki Weinberg:

them if you're doing really well.

Vicki Weinberg:

You know, if you've managed to get your supply communication done right at the

Vicki Weinberg:

beginning of week four, maybe you move on to this a bit sooner, but let's say,

Vicki Weinberg:

you know, you've only got limited time.

Vicki Weinberg:

Week five is when you need to start your research.

Vicki Weinberg:

The first thing to think about, and I'm sure you have thought about this

Vicki Weinberg:

already potentially, is where you ideally would like to source your product from.

Vicki Weinberg:

Um, and by this, I mean, are you looking at the UK or are you looking abroad?

Vicki Weinberg:

Um, I do often get asked what's better and I have to be honest, it really depends

Vicki Weinberg:

on what you're looking to sell because you can't get everything made in the UK.

Vicki Weinberg:

You, I suggest that you weigh up the options and maybe even

Vicki Weinberg:

look into multiple scenarios.

Vicki Weinberg:

So if your product could be made in the UK or it could be made abroad, or

Vicki Weinberg:

it could be made in a few different countries overseas, it might be worth

Vicki Weinberg:

looking at suppliers in different locations so that you compare the cost.

Vicki Weinberg:

You can compare the quality and the lead times, obviously depending

Vicki Weinberg:

how much time you have and which, you know, what's important to you.

Vicki Weinberg:

Because for example, it might be really important that your

Vicki Weinberg:

product is made in the UK or if not, as close to home as possible.

Vicki Weinberg:

Um, or actually the most important things to you might be that you

Vicki Weinberg:

can get it for the right cost and those things don't tie up.

Vicki Weinberg:

So think about what's important to you when you're making this decision.

Vicki Weinberg:

And remember that this also applies to any sort of components,

Vicki Weinberg:

packaging, ingredients, anything you need for your product.

Vicki Weinberg:

So even if you're making your product yourself, presumably you are going

Vicki Weinberg:

to need, source, you know, whatever you need, to make your products.

Vicki Weinberg:

And I think the same things apply.

Vicki Weinberg:

My key piece of advice here is to be really thorough.

Vicki Weinberg:

You can work with sourcing agents if you want to, but you don't have to.

Vicki Weinberg:

This is definitely something where I think you can save money

Vicki Weinberg:

and you can do it yourself.

Vicki Weinberg:

Um, the one thing to know is that it does take time, um, using your

Vicki Weinberg:

networks is a good way to get recommended supplies, manufacturers,

Vicki Weinberg:

nothing wrong with asking around.

Vicki Weinberg:

Some people will tell you who they work with.

Vicki Weinberg:

Some won't.

Vicki Weinberg:

But then, you know, there is no harm in asking.

Vicki Weinberg:

You also might find someone, you know, knows somebody who works at a factory

Vicki Weinberg:

that does this or that or whatever.

Vicki Weinberg:

So do ask around.

Vicki Weinberg:

I also think there's nothing wrong with Google for finding and

Vicki Weinberg:

verifying potential suppliers.

Vicki Weinberg:

Particularly if you are looking to source products out of China.

Vicki Weinberg:

If you're looking in China, I always recommend using

Vicki Weinberg:

Alibaba, um, is a sourcing site.

Vicki Weinberg:

I've got episodes on this.

Vicki Weinberg:

I won't go into details now, but it's good.

Vicki Weinberg:

It gets better all the time and it's a good way to find suppliers there.

Vicki Weinberg:

But if you're looking in the UK, there's nothing comparable and Google

Vicki Weinberg:

is definitely the place to start.

Vicki Weinberg:

So what you want to do is end up with a short list and actually it

Vicki Weinberg:

should be quite a long short list.

Vicki Weinberg:

I'm thinking you want for maybe initially 15 to 20 suppliers to

Vicki Weinberg:

contact and, um, yeah, once you've got this list, start contacting them.

Vicki Weinberg:

You're going to use the email template you already created.

Vicki Weinberg:

So hopefully it's just a case of finding an email address on the website, perhaps

Vicki Weinberg:

following it up with a phonecall.

Vicki Weinberg:

Depending where they are and see what you get back.

Vicki Weinberg:

Um, and one final thing, and this is just on the side.

Vicki Weinberg:

If you haven't already, this week might be a good time to think, okay, do I

Vicki Weinberg:

need someone to help me with design or branding or anything like that.

Vicki Weinberg:

By, I'm well aware this is a big week so this may, this might be enough for you.

Vicki Weinberg:

So when we get into week six, we're talking about tracking the responses.

Vicki Weinberg:

So I'm going to make an assumption that it took you a lot of time

Vicki Weinberg:

last week to research suppliers.

Vicki Weinberg:

It should take a lot of time.

Vicki Weinberg:

It shouldn't be something that you do in half an hour because, um, well, if, you

Vicki Weinberg:

might find really great suppliers doing that and if you have that's amazing,

Vicki Weinberg:

but in my experience, it does take quite a long time to research suppliers

Vicki Weinberg:

that can do what you need them to do.

Vicki Weinberg:

Um, are, you know, you can verify they are who they say they are.

Vicki Weinberg:

And yeah, it can take a while basically, especially because I do, as I say, you

Vicki Weinberg:

really want to be contacting 15 to 20.

Vicki Weinberg:

You could probably find one very quickly, but I, I do think the

Vicki Weinberg:

more you contact the better.

Vicki Weinberg:

One of the reasons being it gives more choice.

Vicki Weinberg:

So even if you contact 10 and all 10, let's say can do what you need, it gives

Vicki Weinberg:

you a bit more negotiating power because you're going to get 10 prices to compare.

Vicki Weinberg:

Rather than two or three, and you're going to know, um, it gives you a

Vicki Weinberg:

better idea of what you should be paying because you might not have any idea.

Vicki Weinberg:

I know that I used, I certainly didn't in the early days.

Vicki Weinberg:

And I found that the more quotes I got, the more I got a sense

Vicki Weinberg:

of what the price could be.

Vicki Weinberg:

Um, and you find that, you know, say you get 10 quotes back, you'll find

Vicki Weinberg:

the most fit into a kind of ballpark.

Vicki Weinberg:

And then you'll get a few outliers that seem really high or really

Vicki Weinberg:

low, which to me is a red flag.

Vicki Weinberg:

If you're only contacting two and one's really high, one's really low.

Vicki Weinberg:

You might think I'll go for that one because it's the lowest without realizing

Vicki Weinberg:

that actually that's way too low.

Vicki Weinberg:

And if you contacted a couple more, you'd realize that.

Vicki Weinberg:

So, yeah, I think I went off on a bit of a tangent then, but

Vicki Weinberg:

yeah, contact lots of suppliers.

Vicki Weinberg:

And I would say that this week you should start to receive replies.

Vicki Weinberg:

And by the way, if you are really ahead of this then well done, because this is the

Vicki Weinberg:

part that I think some people can struggle with, because it is a lot of work and it

Vicki Weinberg:

is very time consuming and it's possibly something you've never done before.

Vicki Weinberg:

And I think it's a bit daunting as well.

Vicki Weinberg:

So let's say there's supplies are start, the replies are starting to come in.

Vicki Weinberg:

I'll also say if they're not don't panic, it can take a couple of days because

Vicki Weinberg:

you never know how busy suppliers are and how many inquiries they're getting.

Vicki Weinberg:

So once you start getting replies in, I would suggest immediately disregarding

Vicki Weinberg:

anyone who can't meet your specification.

Vicki Weinberg:

This sounds really obvious, but it can be easy to get swayed.

Vicki Weinberg:

I think I've shared the story before that I wanted my baby

Vicki Weinberg:

products to be made of bamboo.

Vicki Weinberg:

But when I started sourcing, I got lots of people come back and say, I can't

Vicki Weinberg:

do bamboo, but I can do organic cotton.

Vicki Weinberg:

And I did find myself going, oh, organic cotton doesn't sound too

Vicki Weinberg:

bad, but no I'd said bamboo and I shouldn't have even thought about it.

Vicki Weinberg:

I should have said, you can't see bamboo?

Vicki Weinberg:

Okay.

Vicki Weinberg:

Thank you for getting back to me, but no, thank you.

Vicki Weinberg:

I also suggest disregarding any suppliers where communication is an issue.

Vicki Weinberg:

So whether that's a language barrier or whether, you know, they've simply

Vicki Weinberg:

not been good at responding, you know, you're waiting, you know, a couple of

Vicki Weinberg:

days, every time to get a reply, or maybe you feel like your questions aren't

Vicki Weinberg:

being answered because you're looking for a long term relationship here.

Vicki Weinberg:

And if you feel like there might be communication difficulties from the start,

Vicki Weinberg:

that's not really a good way to begin.

Vicki Weinberg:

So in short it's time to be ruthless.

Vicki Weinberg:

I am rubbish at being ruthless, but this is one time when I can do it.

Vicki Weinberg:

Because it's really important.

Vicki Weinberg:

You might, towards the end of this week, want to think about

Vicki Weinberg:

ordering product samples, depending how conversations are going.

Vicki Weinberg:

I suggest ordering two or three samples from suppliers that you feel that you

Vicki Weinberg:

would be happy placing an order with.

Vicki Weinberg:

Assuming the sample is up to standard, because to me, the

Vicki Weinberg:

sample is the final thing.

Vicki Weinberg:

It's like, okay, I've got this group of suppliers, you know,

Vicki Weinberg:

the communication's great.

Vicki Weinberg:

They can deliver the product.

Vicki Weinberg:

The price is okay.

Vicki Weinberg:

The minimal order quantity you know, everything's okay.

Vicki Weinberg:

Now, I just need to see, you know, the product for myself.

Vicki Weinberg:

And even if you're just looking for materials or components for your

Vicki Weinberg:

products, I still think this is important if you're looking for, so

Vicki Weinberg:

your component, it might be actually, you don't need to worry about samples.

Vicki Weinberg:

You can just place more order and get the, whatever it's you're looking

Vicki Weinberg:

for and, and see what it's like.

Vicki Weinberg:

But if this is a custom product, you, I would suggest a sample.

Vicki Weinberg:

Um, whether that means you need a custom sample or not, it, it really

Vicki Weinberg:

depend on what your product is and every case will be different.

Vicki Weinberg:

I think only you can know that if I'm honest.

Vicki Weinberg:

Um, so you're going to order a couple of samples and then I think what you need

Vicki Weinberg:

to do is compare them with each other.

Vicki Weinberg:

And I should also say if you are ordering a custom sample and it's

Vicki Weinberg:

expensive and you think, actually there's no way I can afford two or

Vicki Weinberg:

three because it's really high price.

Vicki Weinberg:

Um, then I would just order one from the company that you, you know, most

Vicki Weinberg:

like, you know, the one that you feel actually is the front runner.

Vicki Weinberg:

And I would then perhaps compare that sample tool to similar products at home.

Vicki Weinberg:

If I had them or see if I could borrow something from someone, or maybe I would

Vicki Weinberg:

order something similar online with the intention of returning it, to compare them

Vicki Weinberg:

to just, so that you, you know, I think it's very hard to look at something in

Vicki Weinberg:

isolation and go, is this what I wanted?

Vicki Weinberg:

But once you put it side by side, it's, it's a bit easier.

Vicki Weinberg:

Whatever your product is.

Vicki Weinberg:

So if it's something that you can use wear, um, whatever, then do the thing,

Vicki Weinberg:

you know, wear it, wash it, play with it.

Vicki Weinberg:

What, whatever your product is intended to do, do that thing with the sample you

Vicki Weinberg:

receive, because you need to see how it stands up to day to day use, and you need

Vicki Weinberg:

to find any issues before a customer does.

Vicki Weinberg:

So if you get a lovely product sample, please don't just keep it in the box.

Vicki Weinberg:

Looking pristine, actually use it and check that it does what you need it to

Vicki Weinberg:

do, because if it breaks the moment you handle it, you need to know that now not

Vicki Weinberg:

when you've ordered a hundred of them.

Vicki Weinberg:

So week seven, um, is about shipping and logistics.

Vicki Weinberg:

And I've, I, I suggest you do this this week because it might be actually that

Vicki Weinberg:

narrowing down suppliers and ordering samples does take more than a week,

Vicki Weinberg:

so that can be carrying on as well.

Vicki Weinberg:

You might be having conversations with suppliers, but at the same time you

Vicki Weinberg:

can be thinking about your shipping.

Vicki Weinberg:

So if you're sourcing your product abroad, in fact, wherever you're

Vicki Weinberg:

sourcing your products from, you need to figure out how are you going to

Vicki Weinberg:

get them from the supplier to you?

Vicki Weinberg:

There is a whole podcast episode on a blog post on shipping products,

Vicki Weinberg:

shipping and importing products, I should say, from abroad, which is well

Vicki Weinberg:

worth a listen as it is a minefield.

Vicki Weinberg:

And there is a lot to get your head around.

Vicki Weinberg:

Um, and if you only listen to one other episode, I do think this is a useful one.

Vicki Weinberg:

Um, I do think that you need to think about this before you place your

Vicki Weinberg:

order, because the method you use to ship your products will impact

Vicki Weinberg:

on your final product cost and potentially your lead times as well.

Vicki Weinberg:

So, you know, you have to weigh up how quickly do I need this

Vicki Weinberg:

product to be here and how much can I afford to pay to get it here?

Vicki Weinberg:

You need to have an idea of, you know, are you going to pay an input fees and what,

Vicki Weinberg:

you know, how much is that going to be?

Vicki Weinberg:

Um, how are you going to clear customs?

Vicki Weinberg:

All of this stuff.

Vicki Weinberg:

And I'm not trying to, um, I, put you off at all here.

Vicki Weinberg:

You know, that's not my intention, but I do feel that you, you need to be

Vicki Weinberg:

thinking about this now, rather than when you know your products are ready.

Vicki Weinberg:

And then they say, okay, so how are you getting over?

Vicki Weinberg:

And then you think, oh, I haven't even thought about that.

Vicki Weinberg:

So do think about this now.

Vicki Weinberg:

Um, this would also be a good time to think about logistics once

Vicki Weinberg:

your product is ready to sell.

Vicki Weinberg:

If you have the head space to do that now, and I fully appreciate you might

Vicki Weinberg:

not, but at some point you need to also think about where you're going to store

Vicki Weinberg:

your product when it gets with you.

Vicki Weinberg:

And actually if you're looking at your shipping this week, um, maybe

Vicki Weinberg:

you do need to decide that because you might need to tell somebody

Vicki Weinberg:

where they're actually sending it.

Vicki Weinberg:

And the other thing to think about is how you will ship to customers.

Vicki Weinberg:

So will you send out products yourself initially?

Vicki Weinberg:

Will you use a third party?

Vicki Weinberg:

It might depend on the marketplace you use, for example, if you're going to

Vicki Weinberg:

sell products on Amazon, you might think I'll send them to an Amazon warehouse.

Vicki Weinberg:

If you do think that, don't send all of your stock ther., I

Vicki Weinberg:

have an episode on this as well.

Vicki Weinberg:

Um, but you just need to have, just think this kind of thing through.

Vicki Weinberg:

And the other reason to do that is that it will all impact on the

Vicki Weinberg:

finances, which is what we're going to talk about during week eight.

Vicki Weinberg:

This week I want you to check and double check that you've included

Vicki Weinberg:

everything in your costing, and you're comfortable with the profit margin.

Vicki Weinberg:

So, you know what it's going to cost to make your product, you know what it's

Vicki Weinberg:

going to cost to get your product to you.

Vicki Weinberg:

Even if you haven't got like exact cost down to the penny, you know, you

Vicki Weinberg:

you've got a good idea by this point.

Vicki Weinberg:

Um, I also think you could think about any future costs.

Vicki Weinberg:

So for example, um, let's say, you know, you're going to sell on Amazon and there's

Vicki Weinberg:

an, there's a, there's an account fee you have to pay, find out what that is.

Vicki Weinberg:

Um, maybe you are going to set up a website.

Vicki Weinberg:

You haven't done that yet.

Vicki Weinberg:

Well, there'll be a hosting fee.

Vicki Weinberg:

You might have to pay for a domain, find out as many of these costs as you can.

Vicki Weinberg:

Don't worry if you know, there's, I was going to say, don't worry

Vicki Weinberg:

if you miss anything, because without being pessimistic, it's

Vicki Weinberg:

really easy to forget one thing.

Vicki Weinberg:

Um, but let's, you know, let's not make it a big thing.

Vicki Weinberg:

The biggest cost is going to be the product cost, potentially the shipping

Vicki Weinberg:

cost as well, depending on where your product's made and the packaging,

Vicki Weinberg:

make sure you have all of those costs.

Vicki Weinberg:

If you forget, it's going to cost you, I don't know, 20 pounds a year for

Vicki Weinberg:

a domain don't panic about that now.

Vicki Weinberg:

Well obviously if you can, include it now.

Vicki Weinberg:

But if you don't, don't panic.

Vicki Weinberg:

Um, but you know, think about all these costs and, you know, are you

Vicki Weinberg:

going to need boxes, packing orders?

Vicki Weinberg:

Are you going to need, how much are you going to pay?

Vicki Weinberg:

You know, are you going to be sending orders to customers

Vicki Weinberg:

and it's going to cost you?

Vicki Weinberg:

I don't know.

Vicki Weinberg:

I don't know how much it costs to post things.

Vicki Weinberg:

Two pounds 99, an order, for example, anything, you know, you're going to

Vicki Weinberg:

be spending including a spreadsheet so you can work out, work it.

Vicki Weinberg:

This might not take you a whole week, I should say, but in my experience,

Vicki Weinberg:

it's a task that can often take people a while to sit down and actually do

Vicki Weinberg:

for many reasons, unless, you know, you've got a real head for numbers.

Vicki Weinberg:

So for some people I know this is fun, for me it's definitely not my favorite.

Vicki Weinberg:

This is a task I personally tend to put off for as long as possible,

Vicki Weinberg:

but it is really important.

Vicki Weinberg:

Please, please, please, don't skip this step because before you place

Vicki Weinberg:

your order, which we're going to do next week, you need to know where

Vicki Weinberg:

you are financially, you need to know where your money is going and you

Vicki Weinberg:

need to have a good idea of whether you're going to get any of it back.

Vicki Weinberg:

So week nine is decision time, placing your order.

Vicki Weinberg:

So hopefully now you've found a supply that you're happy with.

Vicki Weinberg:

You've agreed all of the terms, all the numbers add up and

Vicki Weinberg:

it's time to place your order.

Vicki Weinberg:

Before doing that I would just ensure you're really clear on everything.

Vicki Weinberg:

So for example, the product price, lead times, packaging, how the item

Vicki Weinberg:

will get from the supplier to you.

Vicki Weinberg:

Everything that, you know, you need to be nailed down before confirming the order.

Vicki Weinberg:

And I also suggest having this in writing.

Vicki Weinberg:

And even if that's just an email where you email over and say, okay,

Vicki Weinberg:

so we've agreed X, Y, and Z, please.

Vicki Weinberg:

You know, email me confirmation that, that, you know, this is your

Vicki Weinberg:

understanding, too, whatever it is, try and get it in writing.

Vicki Weinberg:

We can say I'll make it easier in the very unlikely event that things go

Vicki Weinberg:

wrong further down the line and say, there you go, your product's ordered.

Vicki Weinberg:

I say, there you go, where this has taken nine weeks.

Vicki Weinberg:

And there's been a lot of work, but celebrate because

Vicki Weinberg:

it's exciting then week 10.

Vicki Weinberg:

So you might be thinking, okay, well I've just placed the order,

Vicki Weinberg:

you know, hard work is done.

Vicki Weinberg:

Well, actually there is a lot to do while you wait for your product to arrive.

Vicki Weinberg:

Two things.

Vicki Weinberg:

I think you want to be thinking about is creating a marketing and launch plan

Vicki Weinberg:

because you need to start thinking about, okay, you've got products arriving.

Vicki Weinberg:

You need to start building excitement for it.

Vicki Weinberg:

Perhaps you're going to start taking preorders.

Vicki Weinberg:

There's, you know, there's a lot to do.

Vicki Weinberg:

Um, you also need to think about how and where you're going to sell your

Vicki Weinberg:

product and start to get prepared.

Vicki Weinberg:

You, you know, maybe you know where you're going to sell your product but

Vicki Weinberg:

what you need to start doing now is opening up accounts, online marketplaces.

Vicki Weinberg:

If you haven't yet set up your social media and your website you

Vicki Weinberg:

might want to do that now and just plan out all of your next steps.

Vicki Weinberg:

You will also need to be thinking about writing your product

Vicki Weinberg:

description,aranging product photography.

Vicki Weinberg:

Um, there are lots of things you'll be wanting and needing to do.

Vicki Weinberg:

These are just some of the big ones for the full list you can download

Vicki Weinberg:

my product creation weekly planner.

Vicki Weinberg:

As I mentioned earlier, is completely free linked in the show notes.

Vicki Weinberg:

Um, and I also gave you the web address at the top of the episode and you know, this

Vicki Weinberg:

is it really, this is, this is 10 weeks.

Vicki Weinberg:

This is what's involved.

Vicki Weinberg:

And I I'm aware that I've whizzed through this fairly quickly because

Vicki Weinberg:

otherwise it'd be a very long episode.

Vicki Weinberg:

I can't possibly cover off everything here.

Vicki Weinberg:

I should say that you might feel that actually you can do this quicker

Vicki Weinberg:

than I've, you know, I've laid out, for example, you know, you might

Vicki Weinberg:

be able to do multiple things per week and that's absolutely fine.

Vicki Weinberg:

I think I said right at the top of this episode this is all intended as a guide,

Vicki Weinberg:

you tackle it however suits you best.

Vicki Weinberg:

My intention was just to make this as manageable as possible if you're short

Vicki Weinberg:

on time, but you could work through the planner at your own pace, whether that's

Vicki Weinberg:

faster, slower, whatever suits you.

Vicki Weinberg:

I still think it's a really good resource.

Vicki Weinberg:

Um, and I should also mention that if you wanted to work through this,

Vicki Weinberg:

not alone, and you wanted a bit more input from me and from other people,

Vicki Weinberg:

I do have a wait list for my group programme, where we're actually going

Vicki Weinberg:

to be going through this as a group, creating your product in 10 weeks.

Vicki Weinberg:

In, in a very small group, it will be capped, you know, to keep numbers small.

Vicki Weinberg:

So I can spend, you know, a decent amount of time with everybody.

Vicki Weinberg:

If you're interested in that programme, I have a wait list.

Vicki Weinberg:

The wait, the address is checklist.vickiweinberg.com/waitlist.

Vicki Weinberg:

So it's checklist, all one word.

Vicki Weinberg:

Dot V I C K I W E I N B E R G.com/waitlist.

Vicki Weinberg:

And if you are interested, it's a, you know, it is going to open up

Vicki Weinberg:

in a couple of weeks and this is the first time I'm running it so

Vicki Weinberg:

it's going to be a reduced cost.

Vicki Weinberg:

And if you go for the programme now, starting in September, you

Vicki Weinberg:

will have your product ready by the end of the year, which I think

Vicki Weinberg:

is a fantastic position to be.

Vicki Weinberg:

And so if you want to create a product this year, you haven't yet done it.

Vicki Weinberg:

It is still possible.

Vicki Weinberg:

You can work with me, we can do it together.

Vicki Weinberg:

Um, if you have any questions, you can always contact me.

Vicki Weinberg:

It's vicki@vickiweinberg.com.

Vicki Weinberg:

Ask anything you like, if you're not sure if it's for you because

Vicki Weinberg:

of course I only want you to sign off if it's something that, you

Vicki Weinberg:

know, genuinely will benefit you.

Vicki Weinberg:

So I hope, you found this episode useful.

Vicki Weinberg:

I feel like I've talked quite a lot in the last half an hour.

Vicki Weinberg:

Um, and yeah.

Vicki Weinberg:

Do remember to share the episode with anyone who might enjoy it and

Vicki Weinberg:

always come back to me with any questions and I will see you next

Vicki Weinberg:

week with another fantastic interview.

Vicki Weinberg:

Thank you so much for listening right to the end of this episode, do

Vicki Weinberg:

remember that you can get the full back catalogues and lots of free resources

Vicki Weinberg:

on my website, vickiweinberg.com.

Vicki Weinberg:

Please do remember to rate and,review this episode if you've enjoyed it

Vicki Weinberg:

and also share it with a friend who you think might find her useful.