Crafting Mindful Yoga Props – with Georgie Davies, Yogi Pod

Welcome to the bring your product idea to Life podcast.

This is the podcast for you if you're getting started selling products or if you'd

like to create your own product to sell. I'm Vicki Weinberg, a product

creation coach and Amazon expert. Every week I share friendly,

practical advice as well as inspirational stories from small businesses.

Let's get started.

Hello. So today I'm speaking to Georgie from Yogipod.

At the help of Yogipod, Georgie helps people to find their calm, whether

that's through the yoga prop she hand makes from fabric hand printed in

Jaipur or during the yoga classes she teaches online and in

person. It all comes back to Georgie, inspiring you to look after

yourself a little bit more. I had a really great conversation with

Georgie. So Georgie is a yoga teacher and she also

sells yoga props. What I hadn't realized about Georgie is that she

actually hand makes her products. And so we spoke a bit about being a

maker and the balance between making and all the other aspects of your

business. We also spoke about Georgie's background in

fashion and fabrics. And we had so much

really to talk about in this conversation. And I would love now to

introduce you to Georgie.

So hi, Georgie. Thank you so much for being here. That's all right. It's a

delight to be here. So can we start, if you please, give an introduction to

yourself, your business, and what you sell. So I am

Georgie. I am the founder of Yogipod, which

is a yoga products and lifestyle brand.

My background is in luxury fashion. I studied

fashion design and then was a luxury fabric buyer

in London. And yeah, kind of

fell in love with the practice of yoga to kind of help me through both

the stress of uni and then the stress of working

and decided when I stepped out of the luxury

fashion world to bring together those two loves to

kind of meld my, my love and respect

for yoga into my love of textiles.

Amazing. Thank you. And am I right in thinking, Georgie, that you are a

yoga teacher as well? Yes, I am. So

anyone else who is a yoga teacher will know it is incredibly hard to make

a living just purely from teaching yoga. You would have to be

doing a lot of practices in a week. And I wanted to make

sure that I was stretching kind of two different parts of my mind as well.

So I adore the kind of community aspect of

teaching and being there to be able to support people, but knew that

I wanted to still kind of scratch that creative itch.

So I do both kind of under the umbrella of yogi

pod. Amazing. Thank you. And just because I'm very nosy. Did

you. Was that always the intention, that you would teach yoga and have a range

of products, or did one come before the other?

I mean, it was never really my intention to teach yoga. And I

think most people who kind of go

down the route of taking a teacher training kind of do it from a point

of view of building on your own practice. And then it was just kind of

a catalog of things that kind of led me to a place of,

like, almost burnout. I don't think I actually got there, but it was

definitely on the horizon, which meant I stepped out of the world

of luxury fashion. Not really with the intention of not necessarily coming

back, but took kind of three or four months out, had already done

my teacher training, and decided when I came back to the UK

to kind of give the teaching a go,

but kind of within that space of traveling, knowing that

I wanted to kind of begin to play around with the idea of supporting people

through kind of props and building that back into kind of handmade

textiles and stuff as well. That was a whole

journey. Yeah. I mean, these things are often not

straightforward, are they not often very linear? I don't think it's very often

that we sit down and go, today I'm going to start a business and it's

going to look like ABC. I think most of them are

really natural, and most of them come from a catalog

of things that have happened to you that mean you're just in that space at

that time where you're like, well, I might as well give it a go. Yeah,

absolutely. And so you mentioned, when you came back to the UK, were you

traveling or were you working abroad at that time? No. So I was traveling. So

I kind of. I never took a gap year. I did that thing of going

straight from school into uni, did a four year

degree, and then straight into the world of work. And

I was kind of at that space, as I said, where kind of

time in a particular job was coming towards an end. I knew that I needed

to step out of it for my own kind of mental health insanity.

And instead of just jumping kind of out of the fireplace and into

the fire, I decided to take some time out and really try and figure

out what I wanted to do. So I went to India, Malaysia,

saw some friends in Australia, kind of did some, did some traveling around for three,

four months, which was exactly the space that my brain

needed and was a real privilege to be able to do

and kind of take that time to properly kind of figure out what

you want, because I think so often, as adults, we obviously have to bounce

from one thing to the next because there's bills to pay and

there's adulting stuff we have to do. But I was really,

really lucky that I could kind of just take that time to decompress,

which, whether it's ten minutes a day or whether it is you're lucky enough

to take a sabbatical or whatever, I think is really, really important.

Yeah, definitely. As you say, it's really easy to just be reactive and just

go from one day to the next, one month, year, like, yeah,

time can really pass you by unless you intentionally slow down a little

bit. 100%. And it's so much easier said

than done. Let's be honest. Speak to any yoga teacher, and you'll

know that our own practice looks entirely different to what we would suggest to anybody

else. But I think there's times where you do just have to take a

step back and go, right, where am I actually going with this? Let's just not

repeat the same mistakes or things that I don't enjoy.

Kind of again and again and again. Yeah. So let's

talk a little bit about your products. Georgie, so what inspired you to

create your yoga props? So I was. I was just

really bored of props that were purely functional.

I mean, I'm a really aesthetic being. I love things that look nice. Hence kind

of stepping into the world of fashion. And as both a teacher

and a practitioner, every time I looked for

bolsters or meditation cushions or eye pillows, they were just kind of like,

boring navy purple, just kind

of fabrics that weren't

inspiring. And I thought, particularly for a home practice,

why can't something look nice? And if it's that in the corner of the room

or on the end of the sofa or on the bed or whatever, you're way

more likely at the end of the day, to take five or ten minutes to

yourself to kind of actually stretch or breathe or move.

And so I decided to change that. If you do, when you go, I know,

I'll fix. I'll fix that problem.

Yeah. It was just one of those things. I was like, why is nobody else.

Why is nobody else doing this? That's great. Thank you. And actually,

it just occurred to me, for anyone who doesn't know much about yoga and doesn't

know what we're talking about when we say yoga props, do you mind just explaining

that for people? Because it's just because I've practiced for years, so I'm really familiar

with this, but I've just made that not everyone will be 100%.

So the core range is a yoga

bolster, which is like a big cylindrical cushion, minor, filled with

organic buckwheat holes. That means they really kind of move with you.

They're used. I mean, primarily, they were used within the practice

of restorative yoga, which is where you make yourself super

cozy, prop yourself up with these kind of

cushions and blocks, and just kind of rest. But they're also

great for kind of making postures within a sort of

the kind of class you're more likely to come across, which might be more of

a flow. You can use them in order to bring the floor closer towards

you and kind of find a little bit more softness,

which I guess is kind of what all props are for. They're there to kind

of really support you and bring some softness into the body. I

also do meditation cushions, so they're formulated more for actually helping you

sit more comfortably on the ground. So

for most of us sitting cross legged, this isn't comfortable. It's not how our western

bodies are set up anymore. So just by

raising the seat a little bit, it helps to lengthen the back, make it more

comfortable. And then I guess eye pillows are one of those ones that

will totally look random. They look a bit like the bean

bags that you used to throw around in. Well, I might be showing my age

throw around in, like, it's called sports days, where you've got to throw them from

one place to another, but they're used in order to kind of

help you dial into that part of the nervous system that really helps you relax.

So just by placing them across the eyes, either at the end of a yoga

practice or as, like, part of your bedtime routine,

they help you drop into that part of your nervous system that rest and

digest kind of space. So, basically, we're here to try

and help you feel a little bit better than when you arrived.

Thank you so much for explaining those. And, of course, we'll link to your website

in the show notes. Everyone can go over it and see the products as well,

because you've described them beautifully. But what's hard without seeing the picture is to

see how beautiful they look, because, as you say, they're so unique. They're not

like. Yeah, they're not like primary school beanbags, which are still used

today, by the way. I went to a sport. I go to sports days. That's

all right, then. They are still throwing beanbags around. But yours do not look like

bean bags. They're very beautiful. So I'd love to talk a

little bit about. So once you decided, okay, there's definitely a gap in the market.

All these pops, you know, they're very functional, but don't look nice. And

I'm with you here, by the way, because I love things to look pretty. Where

did you, what happened next? How did you go about designing and

getting your products manufactured?

So obviously, my background is in sourcing. So that's kind of what I love.

I love nothing more than a challenge of trying to find somebody who's going to

do something in the right way. So I also had plenty of contacts in

kind of the world of labeling and all of that kind of fun stuff

here. And zips, I mean, don't get me started on zips. I

could talk about those for months, like all of that kind of stuff that

I knew that I could fall back on a lot of my previous contact for

that. My main thing was making sure that I really wanted to work

with block printing. That was something I rediscovered a love for when I was traveling

around India. And the beauty of that for me is it's got

a really handmade quality to it.

Every part of the design has been hand carved into a wooden block, and then

it's hand printed. And from an energy perspective, I think

that brings a really lovely grounding nature to a product that

you're hopefully going to help ground yourself with.

So I sought out finding an amazing block

printed supplier, which they are a cluster organization.

They work with lots of other family run artisan workshops, which means everybody

is working from home rather than kind of moving into

factories, and it all being a lot more sterilized.

And so from the design perspective, I work with bare archive

of blocks and then I recolor them in order to kind of

suit the range that I'm kind of building.

I bring everything in as printed fabric. So

for me, that kind of helps minimize the dead stock. I've kind of then

holding it in its rawest form, which from a sustainability perspective

means I can sew those things up, which

I do myself in my studio. I can sew up

whats actually selling and hold less stock in the things that arent, which

gives me way more flexibility than actually kind of working with a manufacturer

where youve obviously got to meet your minimum order quantities, which was really

important for me as a small business to kind of build in that flexibility, because

I think thats whats beautiful about being a small business is we are super

flexible and we can pivot as much as we need

to. And so that was really important for me as I was setting things

up was to be as flexible as possible.

So even, like, I mean, back to zips, but just going down to that, like,

the bolsters and the meditation cushions use the same length. So it

means that I'm not holding kind of additional stock in

components, et cetera. Everything is working, is working really hard

just to minimize that kind of risk factor. That makes

sense. That's really deliberate.

So from the start, did you know that you needed to, you, you know, you

wanted to use the same length of fabric for these different products? That a decision

you took? Yeah. So it's a decision that I took to try and

make things as kind of interchangeable between different

products as possible. Having worked in the fashion

industry, what often happens is

businesses tend to really struggle as lines grow. And

if they grow quickly, what I've often

killed that kind of profit margin and all the rest of it is, is

the holding of stock that's been made up that then doesn't

sell, or that kind of explosion of

slightly different variants of things, which means everything has got to be

unique to that individual product, rather than having stuff that's

interchangeable across a range. So for me, it was about kind of keeping

things as lean and as flexible

as possible. That's really, really smart.

And are you making. So are you making products to order or are you

making what, you know, sells? How are you managing that? Because the making must

take you quite a bit of time. Yeah, I mean, I've sewn, I've sewn

for years. But, yeah, what I do

is. So for bulk orders, I'll make them to order normally, unless somebody

is in a rush for something. But I tend to keep. I keep a small

amount of stock of kind of every single pattern in every single style. And

then if whatever in which the madness which anyone who is a

merchandise will know, you can never guess what the public want. You'll go through a

whole month of only selling things in gray. And then for some reason the

month picks over and everyone wants things in pink and you

can't figure out why. And there is no rhyme or reason, but what it means

is that I can then restock what's selling well, but just keep that small amount

of stock ticking over in what inevitably will be flavour of the month in three

months time. That makes sense. And so

I know I've got so many questions, but it's fascinating because how you're doing it

is just so, as everyone's business is so unique, I'm

so. You mentioned the block printing. So did you have

contacts who could do the block printing for you because you mentioned you're buying the

fabric. So, no, India was not somewhere. I'd worked

with a lot before I started this, but I did plenty

of research, and I kind of found that I wanted to kind of

support small. That's a really kind of important part of just generally how

I run everything. If I can source something from a small business rather than

a large one, then I will. It doesn't matter what it is, whether it's labels

or block printing fabric or other small businesses I'm

collaborating with. And so when I came across the supplier that I

used, the fact that they are a husband and wife team who

oversee other husband and wife run artisan

studios really appealed to me. It means

that we might not quite have the kind of purchasing

power for raw materials, et cetera, that going to a much larger block

printing factory would be, and that things can be a little less flexible and take

a little bit more time. But I'd 100% prefer

to be kind of supporting them than plowing

money into kind of larger enterprises.

Yeah, that makes sense. And so they. They print the fabric for you, is

that right? Yeah. So, yeah, so everything is hand block

printed out there. So the wooden blocks are carved by hand out of either

mango or rosewood. That's kind of one ridiculous

skill sets that is done within the villages outside Jaipur, and then

they're hand block printed by whichever studio currently has

space. And. Yeah, then all shipped

over to me for them to become computer for products that help you

unwind. Speaking of, thank you for explaining that. And speaking

of skill sets, see, I think you've got quite a unique skill set as well.

So I'm really curious because I know your range has expanded a little bit as

well since. So are you coming up with

the patterns for your products, as well as in how you. When I say the

patterns, is that the right word? Sort of how you put them together.

Obviously, you can tell I'm not a creative, so

I think that's a skill in itself. Yeah. So I pattern

cut everything as well.

Obviously, the rate the range has gradually exploded. We kind of started just

with a. The simple yoga bolster, eye pillows, and then home

wares as well, which is kind of a small line along the side. And then

have gradually added clothing elements and

the meditation cushions and the mini bolsters kind of gradually

happened as we've, as we've moved on. It's not been

a quick process. And that, for me, was really important to kind of like, just

gradually build rather than exploding everything straight

away. And so with the clothing there are some bits

coming in soon that I have pattern cut myself, but at the moment

we're just kind of working with an amazing screen printer

who is up in Manchester and he screen prints products that are

already on the market for me in that kind of clothing range at the moment.

But yeah, I pattern cut as well. The joys of being a fashion

girl who has interned in lots of different places and always

worked for quite small businesses as well, which means you've just got your eyes on

everything. It does feel like youve got the perfect skill set for

this. It really does feel like, yeah, all of your experiences come

together so nicely. And im really grateful for that because ive

got immense respect for anyone who steps into whether its running

a product business or running a service business where youve not kind of had any

previous experience in it. Id like this taken a sideways step.

This isnt something thats entirely new. Im not

having to learn new processes or new terminology

necessarily. I mean even when it comes down to shipping. One of my first ever

internship was moving sort of components

around the world for Mulberry. So like I know, I know my way around a

shipping manifest and commodity codes and all the rest of it.

So yeah, it's kind of, it's one

of those things. If I'm infinitely grateful for kind of everything I picked up along,

along that road. Well, I think all of us though,

your skills obviously seem like a really good match, but I think all of us

do definitely have transferable skills we can take into our businesses

backgrounds and there'll also be those things that we don't know

and aren't as experienced in. Oh yeah. Like from the point

of view of like website management and all of that kind of thing, I've had

to just learn all of that. But again, it's that thing of being,

being open to exploration and just reading as much as you can around the

subject. And yeah, from the product side I knew all of that.

That was fine. It's all the other stuff and sort of

marketing and SEO and pr and all that other

fun stuff that you have to wear as a hat when, when you're a small

business gal by yourself. Yeah. And actually there's, and you're

right, there's so much more to it than just the product as well. Yeah,

yeah, yeah. You spend a lot of your life doing all the stuff that is

tangentially linked to the product but isn't actually the product

itself. Something I'm really curious about if you don't mind me

asking. And say, and say, do say if there's not something you want to talk

about. So at the moment, obviously, you're making your products yourself.

Do you have plans to outsource the manufacturing at any point

or to bring anyone in to support that? I'm just curious because

your range is growing, hopefully your sales are growing.

And I'm just interested, if you don't

mind. Yeah, no, totally. So for

me, the making is part of what I love. So never

say never. But at the moment, I'm kind

of keeping hold of that for myself. I kind of.

It's a time where I can switch off. I like stick my headphones on, I

listen to a podcast. It's quite mindful. I'm just kind of moving through

it. I mean, all the inners for the products are all

made by a lovely small business up north. So

that's all done. And like the homewares, like the gorgeous bed throws and stuff all

come in pre made from India, as does the clothing I've currently got

going on. So it's a case for me about kind of

looking at my workload and again, kind of balancing out

what's new and what gets brought in

that is possible for me to do. I mean,

never say never. I'd love, if I was going to do it, it would be

a case of kind of, again, finding sort of other

freelancers or again, other small sewing

studios that I would send stuff out to. I'm not. I'm not interested

in working with giant manufacturers.

I've done that and it has its own sets of

issues. And for me, it's that

conscious choice of surrounding myself by other small businesses

and creatives. It's way more fun and it plumbs money into

what I believe is truly worth something.

That makes sense. And it does seem, I think, yeah, working with a big

manufacturer seems totally against everything you believe in and

how you set up your business. And we'll talk about that a bit more in

a moment. But thank you for explaining that, because it's really interesting, because I think

that for lots of creators who are also makers, if you don't mind me,

using makers always, I think that is

always something to consider, isn't it? Sort of

the balance between the actual making of the products and the

business part of the business. But it's really good that you enjoy it and you

want to keep hold of it, because I think we all have those parts in

our business because as you grow, hopefully lots of us can get to points where

we can outsource some aspects of our business, perhaps the

parts we're not great at or don't enjoy, but there are always

the things aren't there, where you just think, I always want to do that. It's

like, I'll be honest with me with this podcast. Well, it's different because it's me,

isn't it? But I'm never going to. I can't see me

ever. There are certain aspects of this I can't see myself ever not

doing because I love doing it. I think it depends what

your business goal is. I mean, if you're going into having a business where

you're wanting it to be like six figure turnovers and all the rest of it,

then that's going to be a very different relationship with

outsourcing compared to if you're wanting a

business that for me is, is people centered and

sustainable and there to support

others, then I think that's a different. It's a different thing. And there's no,

there's no right or wrong. And I think. I think it comes

down to what your goals are. Some people want to be setting something

up that is almost fully automated, where you're an overseer of

which you can do from anywhere around the world. And others of us want

to be involved and like to have our hand on product

and be the person that is

responding to customers and is packing orders and is writing those

handwritten notes with every single thing. Because I mean, honestly, that's the thing that

brings me the joy, is like seeing what people have

bought not on a spreadsheet, but when unpacking them.

And I think it depends. Everyone's different.

Absolutely. And I think that's what's really nice, is that we all can run our

businesses how we choose to. Because I'm completely different to you in

that. Funnily enough, when I had my products business, the first thing I

outsourced was the fulfillment because I hated packing

orders. I liked it the beginning when it was a novelty. But I'll be

honest, a year in, I was just like, I'm no, I

don't like this. I'm no good at this. I'm covered in paper cuts, there's tape

everywhere. I'm just wasn't in my skillset. And so I

think it's really good, I think to sort of consider, okay, what are the things

that I want to do that I enjoy doing, that add value? And what are

the things that maybe I don't want to do or don't want to be

doing in a year, three years, five years, 100% I think. It'S about

looking at what, what outsourcing works for you and that that's

going to be different for everyone. As you said, like, for you, that was fulfillment.

For me, it would be kind of getting to the point where I can begin

to outsource some of the marketing things or like, some of that kind

of more back end stuff, which just takes an inordinate

amount of time. Whereas I really love having a chat with the UPS

guy when he comes to pick things up, and I really love packing things. I

love the fact that now I own a tape gun. I. And it's great. And

like, all of those kind of things, like, I kind of just enjoy that stuff.

I like that really hands on, hands on facing stuff. I

think that really comes back to what we were talking about earlier, about how everyone's

got their own experiences. So I'm sure there are, you know, there are people

listening who run a products business, and maybe they have a marketing background, and marketing

is the one thing that they will always do because that's in their skill set.

And I think that's what's so nice about having these conversations that

everyone sort of experience and journeys just so different.

100%. Yeah. I mean, we're all unique, which is what makes, like, the

small business community so amazing, is we're all coming

at things with a different skillset and a different life experience and

different passions, which is why it's so exciting. Even if you don't necessarily,

like, love somebody's product, you can always see the

value in what they're doing. Yeah, absolutely. And that is

a lovely segue into what I wanted to talk about next, which is, can you

talk to us a little bit? And you have touched on some of this already,

Georgie. But can, can you talk to us a little bit about what you're doing

to make yogi pod both sustainable and ethical? Because I know you're making some

really deliberate choices. As I said, you've covered some of this already around how

you're running your business. Yeah. So for me,

sustainability and ethics is always a balance. Obviously, we do the

best we can in the space that we're

currently in. My two things are really kind of

supporting small and then being as transparent as possible.

So, like, the website has got a whole sustainability part of it,

which has a full list of kind of everything that goes into every

single product and its fulfillment and all the rest of it,

and kind of where I am currently on that and what the plans are going

forwards currently,

like most, most components are currently

either made from recycled or sustainably

sourced fibers or from a point of

view of, like, packaging, everything is recyclable and

sustainable. And that's really important to me. Like, all of our zips are

made from recycled plastic, our branding labels, all the same, but there's still

places that we can begin to move on. It just takes time. And again, it's

about that balance. Like I was saying earlier, with my block printers,

I've made the conscious decision to stay with

my, my kind of group of small artisan studios, which means because

they are small, they currently don't have the purchasing power. Moving

into organic cotton, which is something that not necessarily

organic cotton is where I'm thinking of going because it still has its own issues.

But kind of that's something I want to begin to move into, is kind of

helping them source some more sustainable fiber sources.

But for me, it's more important to be supporting them than to be

going down what is seen as kind of the silver bullet for a lot of

people of like, moving cotton to organic cotton. And that

will come. And I think that's the thing about

sustainability and ethics, is we being transparent,

for me is the most important thing. So if somebody asks me a question, I'll

go, well, first and foremost, the information is there. You don't necessarily need to ask.

But also, let's have a conversation about this, because it can be

really easy to kind of be sucked into that idea that

everything is supposed to be perfect. And I think particularly for

small businesses, we're really held up on a pedestal

that nobody thinks about. When you like, pop into Tesco's and

you need a t shirt really quickly or like those kind of things.

And I think just opening that dialogue and being transparent with

it is super important for me. Definitely. And

also, and you've alluded to this, it's not, I think it's not

possible for us all to do everything at once, particularly, as you know, as

you said, like the larger businesses aren't doing, in some cases are

not doing anywhere near as much as small businesses. And they have a lot more

purchasing power and a lot more manpower and a lot more resources to do

this. And you're totally right that people do seem to hold small businesses

to a higher standard sometimes. But I think, as you say, there has to be

a balance, because if you were to try and get absolutely

everything as sustainable as you wanted from day one,

let's say, you possibly wouldn't have launched your products yet, because there's

always, whoever you are, whatever you're doing, all of us, there's always

more we could do. And if we're waiting for perfect, we're not going to get

anywhere. No. And I think it's that case of, like,

doing the best you can with your knowledge and your experience

and the money. Because, let's be honest, it's expensive to run a product

business. Buying

more sustainable products tends to be more expensive because it means people are actually

being paid in the supply chain, etcetera. And so

again, it's that case of balance and, like, working out

where your priorities are. Because also, like, sustainability, I

think the first thing a lot of people think of is kind of

fabric and components and the rest of it, but there's also that human

element to it. And you could be purchasing the most

sustainable fabric in the world, but if it's being pushed through a factory

where people aren't being treated properly, then that's kind of the other,

the other side of it. And I think it's that case of, like, balancing

out where you are and what you can do at the moment.

Yeah, absolutely. And also knowing, as you said, that things will evolve as

well, because, you know, what you're doing now and what you're doing where you are

in five years will probably be, you know, completely different.

Yeah, 100%. And, yeah, it's a constant moving

forwards and a constant refiguring out, and

new things come onto the market and new ways of doing things happen.

And that's exciting. Like, it's nice to kind of keep evolving and keep moving

with it. Oh, absolutely. And I think we all, as you said right at the

beginning of this, we all need to evolve as well, because the business you think

you're going to have isn't necessarily the one, the

business you think you're going to have isn't necessarily the one you end up with,

I think, is what I'm trying to say, because there's so much that's unknown. The

world changes. Yeah. Yeah. I mean, let's be honest,

the last four years have thrown us, thrown hundreds of new hoops

to jump through and I. Yeah, it's a case of kind of

bringing it back to what you were trying to do and bringing it back to

what your customers love and chat to you about and all the

rest of it. Definitely. And I think just what's really important is, as you

have, just knowing what you stand for, what's important for you. So you've kind of

got a vision and kind of guidelines you set for

yourself is, okay, this is how I'm going to operate. And I think knowing that

for yourself and your business is just a really good place to

be. Yeah. And I think also just acknowledging that you're not perfect, like,

particularly when you're one person we all know, like, the days fly, there is only

so much you can do. And so for. Yeah, that, for me,

is why I'm transparent about it, is I'm like, yeah, hands up. It's not 100%

perfect, but this is where we are, and this is where we're going. And that

will happen. It's just gonna take time because

it's just me. Definitely. And I think it's really good that you

to say that as well because I think sometimes people do need

reminding. Oh, none of us are perfect in anything we do, whether it's

business or life or whatever. Like, we all mess up. We all have things we

wish we'd done differently or wish we got the time to figure out and

do in a different way. And it's a case of just kind of gradually,

like, cracking away on these things. Definitely. But I do

still think it's really important for you to say it because I think it's so

hard sometimes to acknowledge that and accept it for yourself

because, you know, we can all say. We can all say that, but when it

comes from us, I always think we're our own harshest critics of. I certainly am

anyway. Oh, 100%. Any, any review email that drops into my inbox,

I open it through slightly squinted eyes because I'm like, well, this. This is the

one that's going to be awful, and none of them have been. But it's just

your own little critic in the back of your head is the one that is

always the loudest and is waiting for somebody else to realize that they've

all got it wrong. And actually, your little inner critic is the one that's right.

Yeah. But as you say, definitely, definitely not the case. Well,

thank you so much for everything that you shared with Georgie. I have one final

question, which I ask all my guests, which is, what would your number one piece

of advice be for other product creators? So I had to

think about this. It's really hard to pick one, but I think

do something you're passionate about.

From my point of view, it can't just be kind of sit down and be

like, what's the thing that's going to make me the most money? It's like, pick

something that you really, really love, because if you want people

to buy from you, they have to know that this is

something you swear by, that you use, that you love. That you are passionate

about. Because that's why we buy from small people, right? That's why we buy from

small businesses is because of the story and

the person behind it. So really think about what it is

that that you love and kind of craft something around that.

Thank you so much. That's all right.

Thank you so much for listening. Right to the end of this episode, do remember

that you can get the full back catalogue and lots of free resources on my

website, vickiwineberg.com. please do remember to rate and review

this episode if you've enjoyed it, and also share it with a friend who you

think might find it useful. Thank you again and see you next week.