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Lynsey Warren is the owner of Raindrop Crafts, where she makes beautiful handmade fairies. Lynsey is also a Business Coach for Handmade Business Owners, a fellow podcaster (she’s the co-host of the Handmade Business Show) and she has some great advice on how to turn your hobby into a successful business.

If you’re a crafter or creative, this is the episode for you!

Listen in to hear Lynsey share:

  • An introduction to herself, her fairies and how she became a fairy maker! (1:04)
  • A description of her handmade fairies (5:15)
  • Starting a handmade business that can be a viable business (08:56)
  • Her view on whether crafters creatives can turn their hobbies into a business and how to work out if you have a viable product (10:33)
  • Why her card making hobby wouldn’t work as a business (11:14)
  • Her top tips for creating a successful handmade business (12:48)
  • How to properly price your products and charge for your time, not just materials (21:27)
  • The importance of being patient (24:34)
  • Why you should fall in love with learning (26:22)
  • How batch-making can free up the time to create new products (30:35)
  • Why you need to focus on sales (35:09)
  • The coaching and other services she offers for other handmade business owners (39:46)
  • Her number one piece of advice for other creative business owners (42:30)

USEFUL RESOURCES:

Lynsey’s Fairies on Etsy – Raindrop Crafts

Lynsey’s coaching website 

Raindrop Crafts on Facebook  

Raindrop Crafts on Instagram

Lynsey Warren on LinkedIn 

 ‘How to create a profitable handmade business’ coaching packages

LET’S CONNECT

Find me on Instagram

Work with me 

Transcript
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Welcome to the, bring your product ideas to life podcast,

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practical advice, and inspiration to help you create and sell

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your own physical products. He is your host Vicki Weinberg.

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Well, welcome to today's episode. And today I'm talking to

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Lynsey Warren. Lynsey is the owner Raindrop Crafts on, and

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she is also a business coach to other handmade business

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owners. She has their own podcast. I handmade Business podcast,

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which I do recommend you give a lesson today. Lynsey

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is going to talk to us about her own, have

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my business, plus her top tips for making your hair,

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my business successful. So I would love to introduce you

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to Lynsey

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Hi Vicki. Thanks so so much for inviting me along

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today. I'm really excited to be here

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or you're welcome. So excited to talk to you when

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you say, could you just start by giving us a

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little bit of introduction to yourself and then what you

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do place?

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Yeah, so I've got my own Handmade business called Raindrop

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Crafts, as you've mentioned, and I'm a fairy maker, so

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it's a lovely to be able to say that. So

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I'm making a Fairies is the complete passion of mine.

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I know I've always been, I'm a Crafts ever since

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I was a little girl, just sort of a little

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bit of background for you. So I was the child

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that was wanted to make every craft project that they

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ever made of like Peter, if you remember back that

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far, they always normally as well involved, washing up liquid,

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but also what I always used to craze my pool

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money to use up the face of the liquid so

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I can have the empty bottle.

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And so, and really that was sort of where my

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love of craft came. So, you know, as a young

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child, I'd always want to be making things. It was

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always drawing and, and things like that. And then I

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got into fairly making, probably it was about four and

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a half years ago now. So fairy my webcam of

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friends and she had this beautiful ferry hanging on that,

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on her dresser. And I was just in love, but

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being in the craft did that. I, because before I

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was a fairly to make, I used to do all

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sorts of paper Crafts and things like that. I came

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home and I wanted to make my own fairy. So

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it started researching on how to make them spent loads

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of money on by different materials, making mistakes and buy

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in the wrong bits of it.

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But in the end I got there and I started,

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you know, just making some for fun really. And this

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is going to sound really corny, but it was love

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at first mate. So, you know, when you bake a

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very, I start off with some simple supplies, like a

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wire for her body, and it wouldn't be for a

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head and, you know, the why it gets covered in

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embroidery thread and things like that. And it was really

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like to see this a little bit of magic take

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place in front of my eyes. And, you know, I

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just, I was in love with it, just so in

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that first moment, really. So I spent around six months,

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I'd say really practicing making these Fairies, gave them as

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gifts to my daughter's friends at the time, because she

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was young girls and they went down really well.

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And I thought I had finally found the thing. So

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that was viable. And now for me to sell, you

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know, and turn it into a saleable product. So, you

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know, and that was then I decided to start Raindrop

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Crafts on. So that was about four years now. Yeah,

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it will be for years in January and actually started

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my business. I know.

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Oh, thank you for that. And you said you were

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doing papercraft and things before that, or was that more

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of a hobby? Is this your first Kraft in business?

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Well, I had kind of, I was a sort of

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card maker and I had done freelance work for different

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companies and stuff using their products and always on design

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teams and things like that. But for me, as much

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as I love the paper Crafts side of things, making

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a card, the types of that, this isn't to say

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it to anyone that's a card and I can't, you

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know, have a successful business, but the type of cards

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that really, that I love to make took a while

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two to three hours and I'd probably sounded for three

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lbs. So that was never, ever going to be a

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viable business. Yeah. So I was spending quite a lot

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of time. I bought all sorts of stuff. I was

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going to do science. I was going to do all

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sorts of things, but nothing, nothing kind of just felt

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the right fit until the Fairies came along and then

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they kind of worked, but yeah, so very much kind

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of a background in papercraft really, but you know, those

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skills all came into play really, coz you know, I

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made how many boxes for my Fairies to go in.

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And so it all kind of, it all, just a

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lot of the skills I learned, I took with me

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and to the family naked. Yeah.

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Yeah. So it sounds like it's being a bit of

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a journey really that, and suddenly all of your skills,

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you know, you're putting it into something that, that really

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works for you.

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Yeah, yeah, definitely. Yeah, it was, you know, and I,

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you know, I always draw on and stuff as a

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child and art, this is my favorite thing at school,

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but then, you know, since I've been making the Fairies

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that I've made very few cars, these days is very

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much, but I just loved the whole process of making

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the Fairies and you know, how they all come together

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and yeah, I just, I absolutely love it.

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I'm gonna put a link and the show notes so

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that people can see what your Fairies look like, but

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can you do your very best to describe for us

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so we can have an image?

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Yeah. So yeah, so I mean, I make various different

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types of Fairies. So I make Fairies that, I mean

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their, their around that, my main Very is around six

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inches tall. They've got their head is like a little

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bit, is it starts off as a wouldn't be, but

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it's all painted and they have all eyes on their

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hair, this mate from employee to rethread I say to

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them pretty skirts to have on. So yeah, some of

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them are like Christmas Fairies that people have on their

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trees. And some of them, you know, people have done

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some research and the I'll call that my shabby sheet

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range and their skirts wall, or a little back of

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the skirts with all the little ribbons in freight five

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quick and things like that.

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So I try and change him at all the time.

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And I'm sort of going down this road of, to

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it's sort of like five in a range. And one

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of the things that's really important to me as well

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as to have Fairies with different skin color, I have

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Fairies with black skin and then different hair colors. So

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it's not all just blogged and Brown hair Fairies has

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red hair and, you know, I never will. I suppose

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I always had this image of it, a little girl

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thinking that fairly is not like me. I want to

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see a fairly light me. So I've always tried to

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take that into account in like, Oh, well, if I

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was the little guy with their tail, I want to

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see a family with my tail. If I was a

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little girl with black skin, I want to see your

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family with a black skin. And I wanna see someone

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like if they would like me.

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And so I kind of, that's been something that's really

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important in my Business. So yeah, I, I sort of

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try to take all that into account when I'm in

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a crate in them.

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Okay. And do you make them to order or do

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you make them and then sell them? Well, do you

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do a bit of both

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And a little bit of both, and this is one

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of the tips that I will sort of talk about

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later on, but I mostly make I mate, what I

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want you to make. And then we just have a

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few customers who does, so I do do some, a

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little flower family's and things like that, which are more

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of a little hanging decoration and they prove really populace

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or a christening gift's and things like that. And there

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are sort of a bit of a simpler make. And

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some of those I will take orders for, and I

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do do some custom orders, but that is more limited.

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I, I very much, I like to get up and

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create what I want to create and that the ideas

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flow and the inspiration. So we need, the other type

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of fair is that I do that.

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And I'm also quite properly, it's like a pompom Fairies.

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So the basis is a problem for them. And then

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they are like the head and the body is a

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bead and they've got gladly wings and they have flowers

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and stuff like that, or go out in the hair

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and all that kind of thing. So yeah, I do,

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I do kind of do try and do a range

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of the, you know, I suppose the Fairies that I

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love the most to make are the ones that, you

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know, we've got the sort of the six-inch ones with

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the priests go-karts and all of that, my imagination just

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gets to vote them, all of them.

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Yeah. And I guess is if it's a, when you're

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making something that you have to enjoy it, don't you

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like, you have to like what you were making and

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you have to, you know, find it fun and just

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enjoy the process. But I also enjoy the finished product.

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Oh yeah. Oh yeah, definitely. Yeah. And not to say,

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I want to come on to my tips. I'll tell

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you the story of how it started off, not work

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in, in that way, in how that didn't work out.

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So well for me, so yeah. I've kind of learnt

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quite a lot on my, on my business journey of,

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you know, making my Fairies.

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Yeah. Cause I would love To talk about your tips

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because as I mentioned in the introduction and you're a

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business coach for her, my businesses as well, and it

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sounds like, you know, you've got lots of the experience

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here. I'm over there. I found it interesting what you

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were saying before, about how you found the Fairies was

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something that it sort of works is a business. So

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I thought that was the first one that you said

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that struck me as really interesting, I guess, that we

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ever have in my business, you have to be sure

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that the time you're put in, in, in the cost

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of your materials, you know, and everything is actually going

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to be a buyer Bible Business.

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Yeah. And definitely because, you know, its no good, you

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know, you might be making something and you absolutely love

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it. You know, if the minutes of making it, but

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if it takes you hundreds of hours and you can't

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ever charge enough for that type of product to get

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the time back, you really do have to say, well,

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is this a viable business? If all you want is

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just to sell an odd thing, never have it as

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a business, but you just want to sell a few

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little bits here and there then, then that's absolutely fine.

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But for me, you know, I wanted a business that

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I could have some regular income from And that I

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wasn't, you know, it wasn't a good meal. Like when

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I went back to the car and it wasn't that

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a good day spend two or three hours making them

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on cards and selling it for three lbs, you know,

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it was never an effort that was never going to

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be a viable business for me, not with the type

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of cards I made because I could make them click.

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And if they were all hand colors and all of

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that, and that was fine as a hobby, but I

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wanted to turn that a hobby into a business. So

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for me, that was where I had to find the

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right product.

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Thank you. So, and I think I know what your

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answer will be, but do you believe that Crafts has

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gone to creatives Kantar and their hobbies into businesses?

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Yeah, I think that they definitely can, but I do

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think they have to take, you know, they have to

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really know that it's a viable product. Like you say,

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you can't spend 10 hours making something in and charge

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in 10 pounds because you had just given your time

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away for free. So you know, it, it is that

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that can definitely be done. But if you need to

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spend time finding the right kind of thing to make

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and being good at making that thing before you barely

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then start turning into a business, you have to know

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it's a viable product.

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Yeah. So I guess the answer to that is maybe

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cause I suppose it depends on what your hobby is.

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Cause I mean you gave is a great example. If

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you're card making that well, you enjoy it as a

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hobby, it doesn't sound like there was any way that

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could ever become viable.

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No, and I mean, it could be that, you know,

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if you're an artist and you get your cards printed,

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you know, your designs print it, that definitely be valuable

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or there are Handmade cause that are a lot quicker

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for some people use a little die cuts, things like

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that. Or I've seen really quick little hand drawn cards,

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you know, and they can definitely be a lot more

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viable, but the type of card is all I particularly

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made. They just, you know, for me, they weren't, they

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were, they were time and you know, you have to

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think, you know, what is the money that I could

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realistically charge for this? There's lots of ways to add

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value to things like with my favorite. So, you know,

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they come in pretty Handmade boxes and it's all about,

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you know, I've had this for me, having a Handmade

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business is making that person when they buy, when my

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family.

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So I don't want them to have a special experience.

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I want it to be excited. And then in the

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past, in a rise on their doorstep and like, you

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know, the box is wrapped in tissue paper and I

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open it up to the Fairies in tissue paper and

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want it to be this magical experiences for them. But

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so you definitely can add value with different things, but

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you do have to think, is, is this a viable,

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is it a valuable product? Is this a viable business,

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you know, before you get started, you know, cause it

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might be a viable product for it to somebody who

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wants it. So there's all these things that you're kind

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of have to take into account before you get going.

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And really,

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Yeah. Cause I guess also all those extra steps to

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make it really special. That takes time. Yeah. As well.

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Yep. So I would love Lynsey if it's okay to

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just get into talking about your tips for creating a

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successful how my business, so what are the things that

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people need to think about to make sure that the,

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it can be successful?

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So for me, the number one thing people need to

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get right from the beginning, and this is something that

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I got really wrong. So I'm talking from somebody that

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made all the mistakes and I've learned it as I've

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gone along. So pricing. So this is something that a

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lot of craft has made big best steaks on. So

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I'm going to tell you a few, the common mistakes

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people make. So the first thing is they won't charge

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for their time properly. Now, you know, you do have

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to take into account obviously how much somebody will pay

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for an item. You know, if I spent three hours

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creating a card, you know, I wasn't going to sell

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that for a 30 pounds and then 10 pounds of

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that. What do you want to be? That was never

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going to happen.

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I had to think, you know, what was the viable

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product? But so it had to do to be something

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where I could probably say the coordinate, it, people were

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going to pay, but it wasn't going to take me

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hours and hours and hours to make. So, you know,

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taking people's time into the account is really, really important.

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And quite often, you know, when you speak to people

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that make stuff and because like as a craft and

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myself, if we, if we could make something that you

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perhaps, the 11 is your passion, sometimes people are getting

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this mindset that there shouldn't be charging, you know, for

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their time because they loved doing it. But you know,

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a climber or a nurse, or they might love doing

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their job, but they still, they still want to learn

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their wages.

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They still want it to get, you know, they still

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want to have the money in their bank that at

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the end of the money for doing that work. And

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it just the same for a crafter, I think sometimes

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as well, they don't take into account like the time

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and effort it takes to, you know, create it and

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all that. I always sort, it was making a fair

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bit. So about six months before I started the business,

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it was all my other Crafts in an artistic skills

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that went into that went into that business. It wasn't

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just, I was fresh and you know, nothing. And so

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people can take years to learn a skill. And now

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this isn't to say that you have to be doing

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it years before you start off with a business. But

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what I really mean is it, you can't necessarily just

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that not everyone will be able to make a fair

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bit.

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I can't crochet. I would love to go to a

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crochet. I have had many failed attempts. And so I

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know that if I want to buy something, that's really

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lovely in my shade. I'm probably going to be prepared

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to pay somebody else to do it. You know, I

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can't necessarily buy on the high street. I can't make

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it. So, you know, I'm quite happy actually, if I

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see something, I love to go and pay somebody, you

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know, what it's worth. And so, you know, I think

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people don't necessarily take those sort of things into account

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and something else so that I find that people do

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that they'll perhaps with flex their current financial situation. So

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sometimes if they think, or I couldn't afford to pay

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for that, that doesn't mean that somebody else can't afford

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to pay for your item.

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Just because at the moment, maybe you have not, you

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know, you're not in a financial position to go and

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pay. It doesn't mean that somebody else can't. And I

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see that quite often, people think that they think if

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it's, if it's cheaper enough that people will buy it,

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but actually that's the wrong mindset because in the past,

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you know, when I can remember seeing this really beautiful,

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like teacher gift and it was the way it looks

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really nice. But then when I saw the price, it

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was so cheap and it really makes me doubt the

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quality. And I nearly did an all do it. And

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in the end I did because I had been following

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this person for a while and I did actually message

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her afterwards and say, you need to be putting your

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prices up for your products are really nice.

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And you, you know, she must've been working for Pence.

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That's all I can say for the amount or, or

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she was like the most fastest. So we're in the

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world and you know, 'cause, otherwise I just could not

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work out how she could barely make any profit. And

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some people think when you're selling something that you make

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it, isn't like you've bought something in. And so there's

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a lot of attachment of, you know, there's all these

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feelings kind of around it like that. This is something

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that I've made it. So when someone likes it enough

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to want to, by it, that feels Amazing. So, but

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you still need to take you a price and into

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account, you know?

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So it's all very well having a beautiful product that

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you have to charge for your time. You have to

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charge for all your materials. This is something else people

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do. Cause if you're a Crafts and listening to this

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day, it's probably likely that you got a nice Crafts

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dash that you might have built up over a period

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of time. And sometimes people will think, well, this has

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been, you know, I know I'm not going to include

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that in my own materials because we already had that.

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Hadn't had to buy it. But at some point you

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did, you know, or at some point in the future,

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you will need for a place that if your sales

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go really well. So they're just a few of the

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things that I want people to just sort of think

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about when it comes to price.

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And then I can say that was something that in

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the beginning I got really, really wrong. And it wasn't

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until I started working with a coach myself sort of

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six months down the line to my business who helped

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me get the pricing. Right. And in some cases I

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nearly doubled the prices of my products and they still

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sold. So you know what, they are encouraged people to

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definitely charge, you know, what their products are at work

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and not to things that they just had to be

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cheap to get a sale.

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Yeah. And I think it's really interesting what you said

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about the things, the price to cheat. Cause I've had

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the exact same experience where I've gone on a website.

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I'll like, I'll say, actually say, when I go on

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that, sorry, I was looking for something recently and I

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was comparing products that were all very similar and I

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was quite suspicious of the ones that were a lot

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cheaper. Cause I was looking for a wooded and Christmas

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ball books. So, so we can personalize. So I ended

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up going for something that was sort of mid range,

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I'd say sort of at the 70% sort of Mark

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with the price, because the ones that were really cheap,

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I just couldn't see how they can be really cheap.

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And so in my mind, and this, this possibly be,

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is it the case that in my mind, the quality

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conveners good 'cause I couldn't work out to Why they

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were charging say much less than somebody else.

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So I think that I'm sure I'm not the only

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one who has that experience. If you're comparing and lots

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of us do sell a similar product. I don't know

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how many products, but I sell products are the people

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sell, but I know that lots of crafters, there were

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people, you know, people doing similar things. And I think

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if you're the one charging, you know, significantly less and

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everyone else, I imagine that people, you know, other people

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do do exactly what I did and think, well, why

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is that so cheap?

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Yeah. Yeah. This is it. And I think it is

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so very well thinking, you know, you know you, and

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if you do sell some of them, when they are

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really cheap, there is all very well to say, Oh

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yeah, I'm getting the sales. But if you are barely

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making any profit, well, why are you doing it? You

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know? Cause we all need to make a living really.

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You know? And, and even if you don't necessarily need

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to make a lot of money from your business, you

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still want to make a profit and make it worth

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your while, because otherwise you're just giving it all your

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valuable time away. Nothing really is to say, Oh, Hey,

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I'd made a sale and you are really not sort

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of a value in yourself. That's where I kind of

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think. And it does make people question the quality. Definitely.

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Right.

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Do you think that they could also be something there

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where people are a bit afraid to charge what their

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product's worth, because maybe they don't have enough faith in

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themselves in their product, right?

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Yeah. I think that can definitely, that can definitely come

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into play because the risk, because there is that attachment

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two that I am 'cause, it's something you've made. It's

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like, people are kind of saying they're kind of invest

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in, in, in, in you, not just some, you know,

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it's not just a product that you bought and to

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settle. And so, yeah, I think there was kind of,

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kind of a lot of emotion and self-acceptance and things

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like that all gets tied up into your products release.

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So I do you think that is something that, you

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know, that its really important and sometimes I think people

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get it in their head that they're just going to

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charge what they think somebody will pay. And that's what

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I did in the beginning.

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And that was just such the wrong way to do

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any price. And I didn't sit down and work out

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logically what my hourly rate was going to be, what

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all my materials were and all that kind of thing.

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And they were there things that I should have done

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the idea that I didn't do it.

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And so it's a, it's a, is that how you

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would suggest someone looks at price and thinks about, you

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know, at the time they are taking what their time's

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worth and the materials is that how you would suggest

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people start?

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Yeah. So definitely you need to take into your time

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into account. Do you need to take An all your

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materials and all, I mean all so even if you've

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used a tiny bit of glue, at some point, that

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progress is going to need to replace. And so even

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if it's a few pens here and there, you need

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to work out all of the cost of all of

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your materials and then you also need to consider things

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like, you know, about the cell and expenses. So if

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you're on it and see like I am, there's obviously

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fees, so you have to take all that into account

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as well. So you really need to have a good

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look at, you know, all of the costs involved, you

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know, if you'll pay in tax, depending on, you know,

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whether you're doing your business as a side.

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So you might already be, you know, doing, you pay

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in full tack. So whenever you make a profit, you

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straight away, you know, pay any tax on top of

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that, all of these things, do you really need to

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consider, you know, when your looking at price in your

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product's, how much, how are you going to come out

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with at the end, once you've sold that product, what

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is your profit at the end of the day? So

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really important.

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Thank you. And how much Natus or actually, should you

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take any notice of what your competitors are charging and

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if so, how much?

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So I think it's good to kind of have an

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idea of what other people charge. I know it's something

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that I'd done and again, and this is like when

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I started out that I thought, because I was new,

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I shouldn't charge as much as the ferry makers cause

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they'd been around a while. So they obviously there are

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various as much there, but you know, most Fairies were

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still good even earlier on, you know, so there was

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no reason why I could have that. I put myself

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in This, in this kind of mindset that, you know,

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cause I was starting out, I shouldn't charge as much,

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you know, and obviously what I then started working with

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my coach, she helped me realized that that was definitely

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not the right way to be sort of looking at

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things really.

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So there is a lot to sort of take into

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account when you are doing your price in order to

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get the balance right. Where they are, I guess, being

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aware of, of what other people were charging. But at

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sometimes it is about thinking, okay, well is that kind

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of looks like a bit of a going rate for

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things where if I want to charge more, where can

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I add an extra value? Like what can I do

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on my packaging? You know, can I make a batch

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of something? So I buy wholesale, you know, my materials

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wholesale, can I make things in a batch of the

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same time? So I bring down the amount of time

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that something takes. Cause for me, if I like sort

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of, if I do a range of ferry, so I

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start working on five at once, that's a lot quicker

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than me just making it one individual family.

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So you know that there are the kind of things

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to sort of take into account so that you can

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think, okay, so, you know, how can I bring the

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price down as well?

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Thank you. So I think we've covered priced in, thank

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you for that. And that was really how you answer.

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That is a really, really helpful. So what are your

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other tips for making your business successful?

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So I've got a few tips here. So one of

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the things is patients. So I'm not the world's most

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patient person. And you know, when you first start to

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have made business, there, there is, you know, you need

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to grow an audience and all of that stuff on

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social media and you need to learn about business. And

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I think sometimes, you know, when I worked with people

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who are very early on in their journey, they can

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be looking to other people think and what do you

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think it and all of the sales while, and then

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I get in the sales, but they might not know

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if that person's part has been going on before five

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years. And you can't compare your first page to somebody

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at a fifth page on your first year to some

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of these fifth year because you know, they'll be in

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a way in a different place is a little bit

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like, you know, no Olympics, women are, for example, jump's

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in the pool once and win the gold medal, you

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know, that you spend years of learning the techniques of

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practice in and getting better.

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And for me, you know, having a Handmade business is

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just the same. You need to learn about business. You

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know, you need to fall in love with the business

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side and just being repaired that, you know, having a

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successful business takes time. You know, there was a way

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in a cost to install, but it certainly didn't suddenly

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open chains or at the shops all over the world,

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they would just start with just the one, you know,

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and it's the same with any business. You have to

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start small and then build it up and having a

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little bit of patience, you know, it is, it is

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a really good thing. So that's definitely one of my

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other tips definitely be patient.

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And I think that's a really good advice. Thank you.

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Because you're right. I guess. And like you said, you've

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pointed out, I guess you learned things along the way

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as well. You're not always going to get it right.

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First of all right.

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Yeah, definitely. So one of my other tips is if

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you can fall in love with learning about business 'cause

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I started off and it will be honest. I didn't

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really have a clue what I was doing. I, I

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can make Fairies, I set up an Etsy shop, but

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the rest I'll be honest. I didn't really have too

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much idea about, and what that did was out in

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was off I'd say, so I got, I'll tell you

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a few of the things that I got roll in

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the beginning. It was not known about business. It was

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getting my price in the wrong. I was doing all

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of these old enough to custom orders, which I'll go

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onto in a minute. And you know, I just really

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didn't have much have a clue what I was doing.

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So, but what I did have was the determination to

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succeed. So I'd want in my own homemade business for

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so long and, and, and having been in a car

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maker for so long and won in that, that not

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having the right product I new, when that time you

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can do that, I wasn't going to let this opportunity.

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You go on, it's going to do everything I could

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to succeed. So I joined the business groups are paid

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for coaching. I took online courses, you know, I really

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invested in myself in my business and in my learning.

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And they were the things that have really helped me

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have a successful business, because as much as it sounds

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amazing just to sit they're at home, making Fairies all

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day, or that would be good, but they're not going

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to sell themselves.

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And so if you want to have a successful Handmade

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business, there has to be a lot more to it

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than just the making. And sometimes the making can end

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up being quite a small part of it, you know,

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because there is a lot of other stuff to do

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that, you know, you might have a website and you

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want to work on your SEO. Well, you have an

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it system or when you need to work on all

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the, all the things to make that a successful business,

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you know, you need to constantly be on social media.

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So there's a lot of other work that you need

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to think about it. You know, like you need to

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work on you for photography. Cause if you wanna sell

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Handmade products, you've got to be a good at that.

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Or you pay someone to do it for you. If

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you can do the video, you need to learn about

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that. Then as you would count on to do your

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admin, there's a lot of stuff when it comes to

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van in the business and, and in the end, like

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you say, sometimes you make and can just be a

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really tiny part of that.

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So the more you can learn all the other stuff

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that goes with the business that they are as far

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as I'm concerned, because that's, you know, the more you

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learn, the more you put new stuff into practice, you

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know, that will really help your business grow.

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That's really useful. Thank you. And I think it's a

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really good point and that, I guess that may be

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when you get started, do you might not even think

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about all of those additional things, you know, people might

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envisage just crafting or creating all day and actually you,

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right. The other stuff does take up quite a chunk

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of time.

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Yeah, definitely. So, you know, for me that, that was

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one of the things that really helped, you know, and

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I had decided that I was going to invest and

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take the time to learn and grow as much as

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I possibly could. You know, that's, what's really sort of

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helped my business. I'm one of the things that also

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really helped my business. And this is a tip for

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other people. Now, this isn't to say that this system

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does for some people, this might work, but for me

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it did. And that was in the beginning. That big

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mistake I made was sort of in that obviously you

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want everything to order. So what we do, I will

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make a new project list to my, at T S

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still. And then we just take all this for it,

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which, you know, initially you'd get that a little bit

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of a, yeah, yeah.

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I've got an order. And then it's like, Oh, actually

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I've got to sit here and make 10 or a

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bad thing now. And that, and especially when you're not

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charging what you should do for that item, you know,

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and then what, at the time, when I was working

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for days a week or when I first started my

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business and I was just trying to get it off

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the ground and you know, what I found was my

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life was the one constant deadline. It's a bit like

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when you were, when you were at school and you

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got homework to do, and it's not going in the

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back of your mind and you will always feel like

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you should be doing it. You got orders. You feel

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we should be working on them. And you know, I've

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got family as well. So it was like all these

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always constantly trying to, you know, meet all these deadlines

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for all of this that I've got.

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And so you might think, Whoa, that sounds Amazing. But

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if you're not charging your worth, you, you spend in

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a lot of time sort of a way from your

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family for not a lot of money. And you know,

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you can, I knew that if I didn't change things

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up, what sort of after six months I was going

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to burn out on it, wouldn't have carried on. So

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that was for me, something I knew that I had

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to change. And when I started working with my coach,

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that was when she encouraged me to work from stock

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because she had had the same issues or self, you

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know, and this is something that I see with my

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clients as well. They might have a really successful business,

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but a lot of the time when you were just

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working on all of this coming in all the time,

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and you've got to make them all up, it means

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you don't get all the time to work with new

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products.

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And it, and sometimes like being a creative person, when

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you get new ideas flowing in, you want to be

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able to get on and make those new ideas. But

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if all you're doing is constantly making orders and not

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getting the chance to do something new, that kind of

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things end up just being a bit at the same,

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you are on your social media, your just, you know,

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there's never a new coming through. And, and not to

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say for me, it was this, it was this constant

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treadmill. But once I, I changed over to making, you

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know, I, I actually shut my whole, my Etsy shop

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for a month. And over the branded, I got myself

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a new, proper logo. And then I had designed, and

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then I got a load of stock made up.

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And then, then over here you opened up and it

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felt so different because although I do have a lot

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of mentioned, I'd do a few customer orders. What it

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meant it was if I want to get up and

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make a batch of something I could, if I got

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new ideas, I have the time to make. And one

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of the things that I'd done sort of a couple

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years into having a, my business was that I had

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to stand it Kirsty or SOPs Handmade fair in London,

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which was a big, scary thing for me. But it,

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and now, you know, buy, sell him some stock. He

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allowed me to have the time to get ready for

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that fare and get things together. 'cause otherwise, if I

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would have just carried on with those custom orders, I

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would have never, ever had the time to do that.

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And, you know, things like that, that I've done since

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we've been like, they were things on my bucket list

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that I really want me to do. So, you know,

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I think thinking about how you learn your business and,

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and that, it's a really important thing is when it

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comes to Handmade, because you always have to take into

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account that element of time to make the project. Yeah.

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I'd never thought of that. And that's such a good

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device because yeah, like what you're saying makes total sense,

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because I guess before, and if you got 10 orders,

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I mean like a space, I don't know what your

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turn around time typically was, but yeah, I can totally

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see how you should always be up against the deadline

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and it sort of never catching up. And I guess

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the thing with that is, is the better you do

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the more so as you get, the more stressed you

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become and the further behind potentially you get. So yeah,

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that's right. So now do you tend to just make

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a batch of something? Put it on the website?

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Oh yeah, yeah, that's right. Yeah. Yeah. And you know,

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some things that I've got to say, I tend to

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have a few items that are, they don't take so

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long. So, you know, I, I do have a feeling

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that a lot and it's like that it's in popular.

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Right. And so I would say it, we struggled to

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keep it in stock, but then it's sort of, these

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topics are a little flower Fairies. Like, you know, like

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I said, a lot of them are for christenings and

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things like that. So then once I do tend to

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do, you know, that I'll do like, just take an

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order that will be sort of bait order within seven

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to 10 days. But most of what's in my Etsy

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shop by 10 or trying to have in stock, 'cause

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it just takes that hole pressure off the end.

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And especially now as I'm a coach or as well,

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you know, it, I don't have a, you know, I'm

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not doing my business. Full-time, I'm doing coaching and Very

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make. And so, you know, time is limited. So that

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means that it wasn't. So when I have got time

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to make a crack on to make stuff, but I

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am not like got this where we have these constant

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deadlines of making lots of stuff toward us. So for

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me, that's freed up more time for me to being

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able to coach, you know, and just to keep on

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top of the, the Handmade business as well. Really.

Speaker:

That's great. And it, yeah, it definitely, it sounds like

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this, this way of doing the things you're much more

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in control of your time, which is fine. Yeah,

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Yeah, yeah. Definitely for me, that has worked out really

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well. No, that really well.

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So you mentioned your coach in India. Did you have

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any more tips for us or should we talk a

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bit about the services that you offer to other how

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many business owners

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And I've got one more tip that I would just

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like to share that I think is really important one

Speaker:

and I'm, this is, this is the same for any

Speaker:

business owner really is quite often when I go out

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with people, they spend loads of time focusing on, they're

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not getting sales, I'm not getting sales, I'm not being

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in sales and not getting sales. And you know, when

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you are, your focus just goes on that your mind

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is really clever and it will back you up and

Speaker:

it will show you all of these reasons and say,

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yes, you are absolutely you are, you're not getting the,

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but when you start saying to yourself, well, I want

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to encourage people when they, you know, if they are

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in that situation to start saying, okay, how can I

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get the sales? Because when you turn that negative, talk

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into something a lot more positive about how can I

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get the same as what happens to your mind?

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Then he starts opening up. So are you, there might

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be a social media and you might get some inspiration

Speaker:

for some of it. You might see the perfect cause

Speaker:

to help you, but something in your business. Umm, you

Speaker:

know, you might get some inspiration from your family. You

Speaker:

know, it, it can come from anywhere. But when you

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kind of just focused on this, feeling bad about your

Speaker:

business, you're not getting the sails. You know, it really

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closes your mind off. And that affects how you show

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it in your business when you show up in your

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business and you're really excited about it, you know, that

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showings for them. But if you're down in the dumps,

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then you're not getting the sales that that really will

Speaker:

come across. So yeah, that was one of my other

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things is that we don't focus.

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I'm not getting the stale is focused on what you

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really want to achieve. And when one final little one

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is, there is no such thing as failure and my

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book only success' and lessons learned. So quite often, you

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know, I sort of encourage people to try new things.

Speaker:

Clients I've worked with. And this is something that, you

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know, throughout my business, I've always been up for growing

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and trying new, scary things and some things work and

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some things don't. But for me, I kind of think,

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well, if I could learn a lesson from something that

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I feel wasn't a success, a success, it helps me

Speaker:

move on so much quicker. And I actually, after a

Speaker:

while and fail, I'd say I'd done this workshop once

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I've never done one before I started, it ended up

Speaker:

not having as many people turn up, but for lack

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of knowledge, it was like, well, I should've had a

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minimum amount of people.

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There was so many things I could have done that

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I didn't do. So when I came back for that

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day feeling really, Oh, it was just came back feeling

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really low. I decided to myself that I was going

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to write down all of the lessons I've learned and

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the actual situation. And then, you know, when I actually

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coached, had a coaching client who is interested in doing

Speaker:

a workshop, but actually it was the best thing that

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I had had those failures because I was able to

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say to them like, OK, so you need to think

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about this, this, this, and this, if you want in

Speaker:

that workshop to be a success because there were all

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the things that I didn't do. So, you know, and

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how do I had gone on and done a, another

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workshop? Well, before I decided to do something in the

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future, it would be a completely different experience because I've

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learned from that first one.

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And then, you know, the next one go in on,

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you know what I know that I would be sort

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of in a completely different place with it, but I

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could have just been really down on myself. But like

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once I vote down those lessons learned, I felt so

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much better. And then I could move on from it.

Speaker:

I thought, well, that's OK. This is just to learn

Speaker:

and experience. And then I just moved on. So I

Speaker:

would definitely encourage other people to do that because you

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know, nobody does everything a hundred percent right. And Business

Speaker:

at whatever stage you're at, you've tried things they'd won't

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work, but you know, but I'm sure that your brand's

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has had, you know, many failure's on the way the

Speaker:

most successful people have when you speak to them.

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But the thing is they keep going, they look at

Speaker:

what the plan and then they, they carry on.

Speaker:

I think you're absolutely right. It's actually going to have

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to cheat because yeah. I mean something that we often

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say to people, as you might say, well, just go

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in and start and yeah, it, it might not be

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Right first of all, but you might have sort of

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just get started and do something and if it doesn't

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work, like you say, you've learnt something and then you

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can do something differently next time. But you're right. I

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mean, if you're never going to get anywhere, if you

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don't try. So I think that's fantastic advice.

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No, thank you. But yeah, that's definitely the kind of

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messages I try and get across to my coaching clients

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that need to anyone in business or just, you know,

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like you say, just give it a go. Cause if

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you don't know, if that might be the thing that

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really is good for your business, but if you're too

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scared to try, you know, you might miss out on

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a really fantastic opportunity.

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Yeah. And as you say, even if it's, you know,

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even if things don't work out, you know, you've learned

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something that you might take away, something really value. But

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I think it's a fantastic how throughout this interview you've

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been saying, okay, I can tell my clients this because

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it happened to me. So you're helping people, you know,

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potentially not make the same mistakes because they're learning from

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what you've done. So I think that's, yeah, that's fantastic.

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Thank you. And actually the nurse, let's talk about that

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for the moment, if that's OK. So what services do

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you offer to the other hand? My business owners.

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Yeah. So I do one-to-one Kate with clients. So I

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got a six month coaching package. Where are, you know,

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I really worked with my clients of ours in all

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areas of their business because my aim is always to

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help people have a profitable, how many business. So, you

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know, we looked at all kinds of areas within their

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pricing, you know, their selling platform, social media, their mindset,

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you know, we work on all of the things that

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they need to get really good at to have a

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successful, how can they Business? I also offer us in

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a power outage where we can argue, we can look

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up things like pricing or at least, or social media,

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those kinds of areas. And then I also, at the

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moment, I'm doing a monthly Q and a and networking

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calls for people to join them with 'em.

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So if people want to get a bit more tailored

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advice that they can come along with, if they're not

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ready for one to one coach in it and come

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and take part in that, and I've also do some

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virtual craft fair. So I've got an Instagram page called

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The Handmade Craft Fair. Where do I promote lots of

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Handmade business owners? And I had been, it'll be a

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monthly virtual craft fair. So that is something very new

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that I've just started up. But I started back at

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it. I've done a Christmas fair and at the moment

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or elsewhere we call and there's some planning on the

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January one. And then I do have my Handmade business

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podcast as well, where we can share lots of other

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advice that I cohost, but then the other Etsy success

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coach.

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And I will also do some online courses as well.

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So I've kinda got a range of products and prices

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to sort of see where if anyone really,

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Oh, that's amazing. Thank you so much for all. You

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do. You do a lot in that. Amazing and say

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all of that. OK. So it sounds like there's lots

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going on and let's be people play so people can

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find me. So I'm going to a link to everything

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we've spoken about in the show notes that people can

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find you really easily and see if perhaps they'd like

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to work with you in some capacity or take a

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listen to your podcasts. And I think that is to

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be honest, anyone who has a Handmade business probably should

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listen to your podcast because you shared such a lot

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in the past 40 minutes, I'm so grateful for you

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being in here. And can you share it? Can I

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ask you one last question before we finish? Yeah. So

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what was your number one piece of advice be for

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how many business owners and it doesn't matter if it's

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something you've already said, what do you think the key

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thing is?

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I would say invest in yourself and your learning and

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you know, in your business. So learn as much as

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you possibly can and invest in that because I know

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I had, I never learned about the business had I

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never worked with the coach. I don't know if my

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Handmade business would still be go. And if I hadn't

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of changed my price in a way and changed the

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way I will work, I would have probably been burned

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out. And I don't know if I do have really

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carried on with that. So that would be my number

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one piece of advice. If you're going to start having

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their own business, you know, if you want to make

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a success, then invest in it. And there's, you know,

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there's loads of free learning out there that you can

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listen, learn those sort of listening to podcasts like yours,

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Vicki com and listened to my podcast.

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You know, you can learn lots of stuff for free,

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but be paired as well. Sometimes when there are the

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gaps in your knowledge, you need to invest as well.

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If you, if you were determined, like, Oh, it was

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determined. I was going to make my business work, but

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then, you know, making that investment in yourself and you'll

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learn it and setting a set time aside for them

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to think,

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Oh, thank you so much. And again, thank you so

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much for your time and for everything you've shared or

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do you feel this is such an amazing that episode

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for any crafters and creatives out there? They are. Thank

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you so much. I really appreciate it.

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Thanks. I have so much for the kid. It's been

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a lovely to come on and chat to you today.

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I've really enjoyed it.

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Thank you. Hi, thank you so much for listening as

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always, absolutely love to know that you thought about this

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episode, please. Do you remember to rate and review the

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show and also most importantly subscribed so you don't miss

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out on any future episodes. And as a reminder, I

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release a new episode every single Friday. So take care

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and look forward to speaking to you again, then.