5 common questions about selling on Amazon

Welcome to the bring your product idea to Life podcast. This is the podcast for you if you're getting started selling products or if you'd like to create your own product to sell.

I'm Vicki Weinberg, a product creation coach and Amazon expert. Every week I share friendly practical advice as well as inspirational stories from small businesses. Let's get started.

Hello. I hope you're well, wherever you are listening to this.

I am actually batch recording a couple of these episodes in the middle of the Easter holidays, so hopefully the background will be nice and quiet. It has been lovely here in Kent.

But until today when it's freezing cold.

And you probably can't see this even.

If you're watching me on YouTube, which.

By the way, you can watch all.

These episodes on YouTube, but I'm wearing a thermal vest under my clothes today.

Because it is that cold. So today's episode is about some of the questions that I get asked most frequently.

So I do lots of Q and A calls with businesses either selling their.

Products on Amazon or looking to start selling their products on Amazon who want some help.

I get asked questions during the Q and A sessions I run for my Amazon Made Easy members, and a lot.

Of the same questions come up time and time again.

It never bothers me, by the way, because I love being able to help.

But what I thought would be really.

Good is for me to put together this episode of some of the things.

I get asked a lot. Not so that you can't ask me.

Of course, you can always ask me questions. But it might be that by listening to this episode I answer something you've already been thinking.

And actually, even if some of these.

Things haven't been on your mind, hopefully you're still going to learn something that.

You didn't already know. So the first question I get asked is how much does it cost to.

Start selling on Amazon?

So I have done a full episode on this, which I will link to in the show notes for this episode. I'm going to go through it here as well for you because I know.

It gets really annoying when I keep saying, oh, there's an episode on that. Because right now there's an episode of most things.

So let's start with the first thing.

Is if you want to sell on Amazon, it depends what kind of seller account you want.

So there is an individual account or.

Professional account and I have done an.

Episode on that and if you want.

More, go and take a listen if.

You want to use the professional account that is priced at £25 per month plus VAT and that's what you pay just to have an Amazon seller central.

Account so you can sell your products on Amazon. The individual account is free and that.

Caps you at 35 sales a month.

And you'll get, you get charged 75 pence per sale plus a referral fee.

And as I say there's a whole.

Episode on which of these to choose.

But hopefully that gives you an idea. So it's either free but you pay 75p plus the referral fees which we'll.

Go into or it's 25 plus VAT.

For most sellers I would say the professional plan. So that's one that's 30 pounds a.

Month in total is the one to go for because you get a lot more features that you than you do on the individual plan. So it probably you know of factor that £30amonth in. So coming on to referral fees, for every item you sell on Amazon you.

Pay them a percentage of the total price, which includes the item price, the shipping cost and it gift wrapping charges.

Or the minimum amount, whichever is greater. And usually it's going to be greater because I'm sure your products are priced, you know as such that this will apply.

The referral fees are in addition to.

The fees you pay for the plan. So you pay £30amonth plus a referral fee for every item sold. And that referral fee is between 5.

And 15% depending on the category.

Something else I get asked a lot.

This is a bonus for you is how much will the referral fee be for my category? I don't know all these off the.

Top of my head.

Easiest thing is go to the Amazon seller website and search for referral fees.

And it will give you a table.

That tells you the category and what the fee is.

But most of them are around sort.

Of the 10 to 20 12% mark. So what's next?

FBA.

If you decide to use Amazon to store and fulfill your products, so that's Amazon FBA or Fulfilled by Amazon, you.

Obviously will pay for that.

So there are no subscription fees, there.

Are no contracts, there's no minimum requirements.

But you will pay for the services you use.

So you'll ship your products to Amazon's.

Fulfillment center and obviously there'll be cost involved in sending your products in.

You will then pay Amazon a storage.

Fee for the products they're holding and.

Then you will also pay every time.

They ship an item out to the customer. What you actually pay is kind of quite hard to work out, let's be honest, because there's a lot involved.

So the storage fee for example is based on per cubic foot per month and the volume is measured on the unit size when the product is packaged ready to go. Also there were different fees for oversized products, hazmat products, shoes and clothing.

There is an Amazon fulfillment calculator which again I will link to in the show notes. I've done an episode on this as well.

I also have a video on YouTube.

Explaining how to use this.

Basically what you can do with that is you can plug in all the details of what your product is. And if your product isn't on Amazon already, which for many of you perhaps.

It won't be, you can either give.

The details of your product so what.

The product is and what kind of item it is, the measurements, the weight, what category it would go in and.

Amazon will work out the fees based on that. Or you could pick a product on.

Amazon that's pretty similar to yours. So hopefully there won't be anything identical on there. But if you were selling, and I.

Use this after a lot, if you.

Were going to be selling a baby towel, you could pick another baby towel on Amazon that looks similar to yours and you could plug in all the details about what you, you know, what price you'd be selling it for and Amazon will then work out the fees for you.

So that's probably the best way to do it. Of course you can try and work it out yourself.

Those FBA fees can be tricky.

And of course if you're not using FBA then there'll be your own fulfillment cost to consider.

So you set your own shipping rates if you are shipping items yourself. However, I always do recommend to, I.

Always do recommend to price your products.

In a way that if possible that you are not charging additional cost for.

Shipping unless you have to.

We'll talk about that a bit more later.

So if you are going to charge.

For shipping, I would think about how much you charge versus how much you actually have to pay. And then there are other things. So long term storage, if your product sits in an Amazon warehouse for a.

Long time, the fees go up. If you need to remove stock from your inventory for any reason, you will pay for that.

There might be some admin around refunds.

You might decide you want to do some Amazon advertising, you might decide you.

Want to use Amazon vine, you might.

Decide to run promotions.

So for example, I'm working with brands at the moment who are given 25% off on the first week.

Now obviously that's not something you're paying.

But it is A cost to you and your business. So there are lots and lots of things to consider.

As I say, there is a full.

Episode in all of this. There's the FBA calculator I mentioned.

There is a little bit to get your head around. But knowing how much it's going to cost you is so important because unless.

You know what it's going to cost you to sell your products on Amazon.

You can't even begin to consider whether.

It'S feasible for you.

So this is a great question and.

It'S something well worth looking into.

And as always and with anything that.

I cover today, if you need any more information, if something isn't clear you want to ask me something, please do get in touch. Vickykiwinebag.com so the second thing I get asked very often is how long does it take to start selling? Okay, so let's break this down a little bit.

When you decide you're going to get.

Yourself onto Amazon, there's a few things you need to do.

So in the really real simple terms.

I'm going to break, I'm going to make this really, really simple.

You need to set up your Amazon Seller Central account. So that involves giving some personal information, some business information.

It involves getting your account back verified, your identity verified, and that can take.

Let'S say, up to a week. It can be done quicker.

But one thing to know about Amazon is they can move quite slowly.

The next thing you will need to.

Do is create your actual product listings.

And the time this takes depends on.

Sort of how, I guess, how organized you are and when you've started.

Because actually you could be starting preparing.

Your Amazon product listings, which we've spoken about before.

But not so upsides about researching keywords.

Making sure you've got really well optimized listings, you've got got great images, you might have done that before now, or.

You might have your Amazon account up and running and then be thinking about the listing. But whichever way you do this, actually setting up the listing or listings shouldn't.

Take you that long.

Most of the work should be going.

Into getting your, you know, getting them really well optimized and making sure you've got everything available. You might also want to add on a content that'll take you a bit more time. You might want to set up an Amazon store that will take you a bit more time.

So you're probably guessing the answer we're going for here is, you know, it varies depending exactly what you're doing.

Then if you are fulfilling orders yourself, the way it Works is when you.

Set up your listings on Amazon, you will set the amount of stock you've got. You know there's a little box or.

You can sync it with your fulfillment.

Center or however else you want to do that. But as soon as Amazon sees their.

Stock available for you to fulfill orders.

Your listings go live.

If you're sending stock into Amazon, so.

For fba, your listings won't go live.

Until that stock arrives at the Amazon warehouse.

So that odds on a little bit more time. Not that long. Just this week I worked with a.

Client, we sent some stock in and.

It was checked in within three days. So in three days it was being collected from their distribution center, it was at Amazon and it was available to buy. That was really quick.

Can take a bit longer at certain times of the year.

So in the lead up to prime.

Day, Black Friday, in fact, anytime in quarter four, it does take a lot longer. So this is, this is not a definitive answer. I know, as I said, I've really simplified the things that need to be done.

I've got a full checklist, I'll link.

That in the show notes that talks you through every single step.

But I would say it's really down to you. If you're organized and you've got everything.

Ready to go, you could do this all in a couple of weeks.

But do know that it does always.

Seem to take a little bit longer than expected. As I've alluded to before on Amazon, things can and do go wrong. Sometimes things pop up unexpectedly. I really know what I'm doing.

This is something I do all the time and I still come up against challenges where I'm up against the whimsical and the timescales of Amazon. I think that at any point in time that you speak to me, I'll.

Have at least one or two issues.

For clients that completely unexpected, completely not their fault that we're working to resolve.

And I'm not saying this is to put you off, it's just to let.

You know to planning a little bit of extra time for getting set up. So if you are listening to this.

Episode, when it goes out in April.

And you want your products to be live on Amazon in May, start now, because it will take a bit longer than you expect. And if it doesn't and everything goes well, brilliant. You've got it done sooner than expected. But it always panics me when people.

Contact me in October and say, oh.

I want to be selling on Amazon.

In time for Christmas, for example.

Because depending on how many products they've got and you know, the size of.

The range, how much of the imagery.

They have, that can be really tight. So my best advice to you is to be as organized as possible, but don't, as Evan said, that don't rush.

Because it is much better to get.

Off to a great start, to have.

Really well optimized listings, to have great.

Images, to have A plus content if you're using it. Although that's not absolutely necessary. You can start with just, you know.

A basic product listing, great text, great images. But it's much, much easier to start.

Doing everything well than it is to go back in three months or six months or whatever and redo everything because you realize that things, you know, were rushed the first time round and maybe.

Not making the sales you expected.

So plan ahead, be organized, you know, give yourself as much time as possible. And finally, if things do go wrong, most things are resolvable. And I've got episodes on that as well, if you want to take a listen.

So our third question, and this actually.

We alluded to that in the last question, is how do I choose the keywords for my listing? I get asked this a lot. You know, can I use the same.

Keywords that I use on my website?

Can I use keywords in Google Ads Manager? What software do I use for my Amazon keyword research? So let's talk about that.

You hopefully know that keywords are really important on Amazon. A well optimized listing will help with visibility.

Maybe not from day one, because as we've spoken about before, it takes a little while for your listings to start ranking on Amazon. You might not get found the first week. Even if your listing is extremely well optimized, you might have to do something to drive traffic to it.

However, having relevant keywords in your listing.

Will help you massively.

Because. Because when you do start to rank organically on Amazon, if people are typing.

In something relevant for your product, you will start showing up.

And that's really important. So in terms of where to find keywords, first of all, I would say think about what, think about your customer.

Don't think about you as a business owner.

What I mean by this is you.

Need to be thinking about what are the things that a customer would type.

Into the search bar to find a product like yours, not how you would describe it.

What are people actually looking for?

And I know this can be quite hard, you know, can be possibly quite.

Hard to get your head around.

So things you can do are you can use Amazon search bar, you can type something into Amazon Search bar, the.

Beginning of a search.

So like, we were talking about baby towels earlier. So stick with that.

If you type baby towel into the.

Amazon search bar, in fact, I'm going.

To do this right now. So if you're on YouTube, you'll see.

Me doing this on Amazon, I'm typing in baby towel.

What comes up next is baby towels, newborn baby towel with hood, baby towels.

Newborn girl, baby towel, poncho, and then there's a few more.

And so what this tells me is that when people type baby towel into the Amazon search bar, the most popular.

Way for them to finish that phrase or sentence is baby towels, newborn.

So that tells me a lot of.

People are typing for baby towels, newborn on Amazon.

So if I was looking to sell.

A baby towel, I would know, okay.

That'S going to be one of the.

Keywords or phrases I'm going to want to use in my listing.

I can also see baby towel with hood.

So if the towel I was selling.

Had a hood, I'd obviously want to.

Make sure that was in there.

It's also got baby towels, newborn girl.

So again, if my I would make sure that all of those words and phrases were somewhere in my listing. I'm not suggesting this is the only thing you do, but I think it's a really good place to start.

The other thing you can do, which will really help with getting an idea.

Of the words that your customers are.

Using, is go and look at some similar products to yours on Amazon. So again, using the baby towel example, I would maybe, and I can do this right now. Let's find a baby towel.

So I'm looking at a baby towel listing that's come up on Amazon, and I'm going to scroll all the way down and have a look at their reviews. And I'm so for example, I'm first.

Three reviews I look at, they all.

Talk about it being soft.

One says soft fabric, well made.

The other one says very nice and soft. This one says beautiful blue color and very soft. Can I find another one? That was just the first three that I looked.

Three that I looked at.

And typically now I can't see enough. One that says soft.

However, I can tell by looking at.

Those reviews that a lot of customers have praised the fact that the towels are soft. So that would maybe be something I would want to use either as a.

Keyword or I'd want to use somewhere.

In my listing to describe the tail. Because the fact that it's soft customers talking about as a benefit, that's clearly something that's important to customers.

So you can look at products similar to yours on Amazon, similar to the product you're going to sell and you can see what kind of words customers are using in reviews because that will help you as well.

And also I would look while you're looking at your competitors listings.

So I'm looking, as I say, I'm looking at baby towels.

I would look at the words and.

Phrases that other sellers of similar products are using in their listings.

As I've said, you know, we're not talking about copying anyone here, but it will give you an idea because if you look up 20 or 10 TAU listings, you look just.

I'm talking about the titles at the moment. You're looking at the titles because the.

Titles carry the most weight for SEO and keywords.

If you look at the titles of.

10 of the listings and you see that all or most of them have got a certain word or phrase in, you know, that's something you're going to really need to have as well because there's a reason they're using that. So all of them, as you can imagine, that I'm looking at now use the word towel. All of them use the word baby. And this is obviously pretty obvious.

I'm doing this in real time, which is why I don't have the. I don't actually have time to do this properly.

But I can also see hooded. Nearly all of them say hooded because they have as they all have a hood. But interestingly they don't say hood, they say hooded.

So considering that I've scrolled down right to the bottom of page one and every single one has got the word hooded in it, I'm assuming that hooded towel is a relevant keyword. So hopefully this helps you get the idea. If this all sounds like loads of work and you're thinking, vicki, this is going to take me ages.

Well, yeah, maybe it will take a while, but I promise it's worth it.

But you can also pay for this as well.

So you can, I mean, you can pay for someone to do it for.

You or you can invest in some software.

So I like Jungle Scout, that's the one I use.

I'm also trialing helium 10 at the.

Moment because I want to try a few different softwares to kind of get.

An idea of which one might work best. So Jungle Scout and Helium10 are two.

Amazon keyword softwares and there are, there are plenty of others out there as well. So you can use software as well if that's going to make your life easier.

Particularly if that's going to be the difference between you doing this keyword research or not. Because what those software packages do is you can either give it the name of a actual listing on Amazon, so.

You can point it to a specific.

Listing and say what keywords is this listing ranking for?

Or you can type in something, for example Tao, and then Amazon will tell you the search, the number of searches for like all of those relevant key phrases and keywords relevant to Tao. So baby towel, hooded towel, you can find out how many people are actually.

Searching per month, whether that's trends going up and down, how easy it is to rank. We can get all of this in.

Jungle Scout anyway, which is the one that I use. So that's an option for you as well.

But I guess the key thing to know is if you're asking this question, great, because you know the keywords are important and I think that is the key thing to take away from here. Keywords are important and doing some keyword research is important. And the words you use use on.

Google or on your website might be.

Slightly different to Amazon.

Often they're not exactly the same.

So doing some Amazon specific keyword research will be really helpful. Okay, and now question four. How do I get my first sales on Amazon? Yeah, I get asked this a lot. As I alluded to a little bit earlier.

I have a client who's just started on Amazon and they said to me.

The other day, and I hadn't heard.

This one for a while, they said.

Typing our brand name into Amazon and.

Our listing isn't coming up app. And I had to explain, okay, well this is because you're just on there.

No one's probably been searching for you because you're a brand new brand to Amazon.

You probably haven't had enough search volume for Amazon to, for you to be ranking. And even if you were, you're brand new on Amazon.

So your listing's got no sales, it's got no reviews, it's going to be.

Really hard and you're not going to.

Show up from day one, unfortunately. But what you do need to do is, you know, do a little bit of work.

So we've spoken about a lot, haven't we?

When I answered the last question about.

How well optimized your listing needs to be for search, that will really, really.

Help you in terms of getting your first sales because one of the most important things is that you get found. So, and we're going to talk about this a bit a bit later, but.

It'S really key to do Something to.

Get traffic to your listing. So you can run Amazon ads or you can do something else, but anything you can do to kind of get people to know you on Amazon will really help you.

I also think in terms of getting your first sales, thinking about your price is really good.

So make sure your price makes sense among your competitors.

So I don't necessarily mean you need.

To be the cheapest, but making sure that your price, you know, you're not, for example, coming new onto Amazon with.

A really expensive product. Maybe you're going to be the most.

Expensive in your category, but your listing doesn't really tell people why your product costs, costs more because that's really not going to help.

And as I say, if your product should be priced higher than everything else in your category, definitely price it at that price. But your listing needs to reflect that.

So customers can understand why thinking about.

A launch plan before you get started is really useful.

So as I say, you need to do things to drive traffic to your listing.

Thinking in advance before you launch about.

What you're going to do will really, really help you. And I think the other thing to think about is reviews, because reviews also really help on Amazon, it's hard, it's harder to get sales.

We're on a brand new listing with absolutely no reviews.

So think about what you can do there as well.

You can use Amazon vine, which is a program where you submit some of.

Your products to Amazon verified reviewers.

They get the products for free. So you're essentially giving away some product.

But you will get reviews in return.

So that can be a really good thing to do. Or of course, if you are doing any kind of promotion to get people to buy your product on Amazon using other methods. So social media or email.

Maybe using your email, your email list, maybe your just, you know, your personal.

Contact, your friends and family or letting.

Them know you on Amazon.

Whenever you're telling people I'm on Amazon and hopefully you're saying please buy my.

Product or please look at my product.

Just remind people, please leave me a review.

It'd be really great if once you've bought my product, you left a review that's really good as well. Unfortunately, you do need to ask because.

Amazon don't automatically send those review request emails to customers now.

So you might have noticed, I'm sure if you shop on Amazon, you're quite possibly not getting those emails anymore that say, please review this product.

You can leave a review, but for a lot of people it's an afterthought.

So make sure you're reminding people to.

Leave reviews and all of these things.

Combined will really help. I should say getting your first sales.

On Amazon is tough.

It's actually one of the, is one of the toughest things. So please, please, please don't be dismayed if you're not getting sales.

You know, day one, you know, your product goes live and you're like, I haven't got any sales. Please don't be downhearted because I promise you will get there. It just takes a little bit of work.

And on that, I'm actually going to answer a bonus question that nobody's asked. Well, sometimes people ask, but I'm going to answer anyway, which is about Amazon ads. Do they work? Do you need them?

Because they are one way of driving traffic to your listing and in my opinion, they're a really good way. So do you need them? Short answer is yes and no.

No, you don't need to run Amazon ads. They can help you get your first sales faster. Because Amazon is a shopping platform. People are there to shop.

So if they're, you know, coming back.

To the baby towel example, if they're.

On Amazon and they're searching for baby towels, chances are they're trying to buy a baby towel or they're trying to.

Do some keyword research for baby towels.

But, you know, let's assume that they are there to shop. And then if you know your ad pops up and your product looks like what they're looking for, then you know you've got a chance of making a sale there.

So they can help you make that first sale faster. They work best when your listing is well optimized, which we've covered a lot in this episode, so I won't go back over it.

They also work better when your listing already has reviews.

So in an ideal world, you won't.

Start doing any advertising on Amazon until you've got a couple of reviews, whether that's via vine, whether that's by asking.

You existing customers to buy your product and leave reviews. However you do that.

Ideally you wouldn't run ads until you have reviews. However, you don't have to run Amazon ads.

I never once told anyone, yes, you.

Need to spend all this money and you need to run ads or you're not going to get any sales.

That's not the case.

But if you don't decide to run ads, you do have to do something. So whether that's, as I said, social media, whether that's using your email list, whether that's using your friends and family.

Your personal social media Whatever it is.

You'Re going to do, you have to do something.

Because unless you tell people that you're on Amazon or you do something to drive traffic to Amazon, it is unlikely that people will just find you, especially when you're a new listing.

This will happen, by the way, when you've been on there for a while.

And you start getting sales and you.

Start getting reviews and you get some momentum.

People will find your listing organically and.

They will buy your product.

But that's really hard to do at the beginning. So if you're not going to run ads, my best advice is do something to tell people that you're on Amazon.

And my final question, or your final.

Question is do I need to use fba?

So fba, as I said, is fulfilled by Amazon.

And this is where you send your stock into Amazon for them to hold your stock in their distribution centers and then fulfill orders.

And customers usually get next day or.

Sometimes even same day delivery, depending on where they live.

My short answer is no, you don't have to.

But it can really boost your visibility and it can make your life easier. So it's worth considering for those two reasons.

So when I talk about boosting your visibility, Amazon does give prime offers more preference on the search page. It doesn't mean that if you don't offer prime, you won't get on page one.

Amazon does give preference to prime offers.

Probably because it makes them more money. Also prime, if you, if you're offering.

Prime, you're more likely to get the Buy box.

The Buy box is that button on the listing where it says buy. Now, this is only really relevant if you're not the only seller of your products.

But I'm hoping that you are. I'm hoping you're the only person selling.

Your products on Amazon.

But if you weren't, and there was.

More than one seller, a seller offering prime would get preference and would get that buy box. And why would it make your life easier? Well, you hopefully that's obvious. You won't have to fulfill orders yourself.

When I was selling on Amazon, I used prime because I hated packing orders and I really hated going to the post office. I suppose I could have got them collected, but I didn't.

I used to pack them up, go.

To the post office, drop them all off and I really, really disliked it.

So using prime for me was massive.

Because it saved so much time, so much effort, and it took away a job that I didn't like.

But of course, if you, if you're.

Happy fulfilling your orders, you Absolutely don't have to use Prime. I guess I'm just trying to give you both, you know, both sides of it. And also fulfilling orders, orders yourself does give you more control.

So if you want to put an insert in, in with a product or.

You like to package your products a.

Certain way, you can do all of that. Prime doesn't do that.

How prime, however, can be quicker than your own fulfillment? Not necessarily.

Maybe you've got some shipping options that are as quick, and I know a lot of people do, but then you.

Have to weigh up how much that.

Costs you versus how much that costs Amazon. Because I do recommend that if you.

Are doing your own fulfillment, as I spoke about earlier, particularly unless your products.

Are massive, you know, they're really big products that can cost us to ship.

But for like a regular size product, I do recommend free shipping if you can. So it looks comparable with a Prime offer.

So I would say if you can.

Do that, that's a good thing to do. But then you also need to think.

About delivery speed as well. So it's a, it's a really hard one to weigh up. What I will say is, and this isn't a cop out, but let's use not is you can actually do both.

So you can set up a listing on Amazon or a couple of listings on Amazon where they have a FBA offer.

So you send some stock into Amazon, but you can also hold some stock yourself.

That can be really useful so that if FBA goes out of stock and you takes you a while to send more stock in, your listing doesn't close down. Because if you don't, if there's no.

Stock anywhere and orders can't be fulfilled.

The listing gets closed, then all the.

Hard work you've done on your ranking starts going down.

So it's really good not to go out of stock if possible.

It also means that customers who don't have Prime, I mean lots of customers.

Have a Prime membership, but those who.

Don'T will also be able to buy.

Your product with free shipping if that's what you're offering.

So that is something else you can do. You can also have some of your.

Products via FBA and some not. So it's not a case of like.

It'S a flat thing, you have to.

Do the same for every product in your inventory.

Definitely not. I mean, I work with brands who might sell a product, they might sell 20 variations, let's say, of the same products.

And they know that, you know, these.

Ones move really quickly.

So they send these ones into Prime. But some of the others that don't.

Sell quite as well, they fulfill themselves, do those free shipping.

So for the customer, there's not a huge.

A huge difference.

Maybe they have to wait a day later to get the version that the.

Seller is fulfilling themselves, but that's usually not a huge deal.

So it's just thinking what works for you.

There are also some products that work less well to be sent in for.

Prime or can't be sent in.

So, for example, if you sell a.

Food product and the shelf life is.

Less than six months, so you sell.

Something that's super fresh, you won't be able to send that in for fba.

If you send in a product that.

You think might get a lot of damages, then maybe you don't want to use fba. I have a client who sells like a tech product, and the amount of returns are crazy because the boxes get.

Dropped and then something doesn't work.

And that brand, I think, is also going to move away from FBA for that reason. Because you know and I know that you can never control how well someone is handling your.

Your product.

Even if you're using Royal Mail.

Obviously it goes through a process, but I think there is something in, you know, you're sending your product into Amazon, it's getting unloaded, it's going on a shelf, then it comes back off the shelf and it goes into another box and then it goes in a van.

You know, there's a lot of processes to go through.

So if you sell something that's highly.

Likely to be broken, well, hopefully it's.

Packaged in such a way it wouldn't be. But that's something also to consider.

If you're selling something that's really, really.

Big, you probably also don't want to.

Send it in because the oversized fees are enormous. So let's say you sell barbecues. I'm just thinking, so I can see.

Mine out the window, you might not.

Want to send that into FBA because.

It'S such a big product, it probably cost you an awful lot of money. And also, I'm not sure it's something.

That customers necessarily want to need to receive next day. Which also leads me on to if you sell something that customers are likely.

To want in a hurry, so maybe.

It'S something that's ideal for a gift.

And often people leave that sort of thing quite late, or it's something for a child, you know, and you can offer it via prime to customers and get it next day, then that's good, too. So my answer to this question is it depends and I am sorry that.

For some of these there just isn't.

A definitive answer, but hopefully I've given.

You enough information for you to think.

This through and think about what works for you. I know Amazon can feel really confusing, but hopefully this has helped make it seem a little bit more manageable. Do listen in to more episodes I've.

Got a whole back catalogue of these.

Amazon specific episodes and new ones being released every Tuesday and you can always.

Book a Power Hour with me if.

You listen to to this or many episodes and you would like some more personalized help. And I will put the link to do that in the show notes or you can go to vickiweinberg.com so thank you so much for listening.

This short episode has been a bit.

Longer than most, but I hope you found it useful. If you have any other questions or any topics you'd like to hear me.

Talk about on this episode, please just let me know.

And until then, have a great week.

And I'll speak to you soon.

Thank you so much for listening right to the end of this episode.

Do remember that you can get the full back catalogue and lots of free resources on my website vickyweinberg.com Please do remember to rate and review this episode if you've enjoyed it, and also share it with a friend who you think might find it useful. Thank you again and see you next week.